school project "streetmag" magazine

issue #1/2012

newsart

sportplaces

fashion

page 4page 10

page 46page 65

page 75

»news page 5

newsFernando ChamarelliObey ShopLook Out GalleryMoshi moshi pop phone

new

artis

tFernando Chamarelli is a painter and graphic designer based in São Paulo. His astonishing work is inspired by the diversity of brazilian culture, old traditions, philoso-phies, and geometric elements, in which he expresses in a subtle way, organic and harmonic forms.

www.fernandochamarelli.com

Obey Shop You can find us at Nieuwezijds Voorburg-wal 142, above Ben-G. We will be open at least until the end of June and maybe even longer.Keep your eye out for special release items only available at the Amsterdam store, printed posters and much more.

Nieuwezijds Voorburgwal 142

»news page 7

new

shop

Look Out Created in 2012 Lookout Gallery will pre-sent and promote works of the most interesting contemporary photographers from Poland and abroad. The Gallery intends to cooperate not only with photographers but also with experi-enced curators and experts from the field of photography and related art genres.

Puławska 125

Moshimoshi pop phone Old School’s Call-ing. The POP handset combines classic style with a contem-porary edge. The handset has been manufactured with a high quality speaker and microphone and can be used with all mobile phones when fitted with the correct adaptor.

20$

new

gadg

et

new

galer

y

»news page 9

Paris vs. LondonInked Girls!Trouble Andrew

art

»art page 11

»art page 13 »Banksy Vs Space Invader 12

vsSpace Invaders or Banksy!?

space invadersInvader (born 1969) is a French urban artist who pastes up char-acters from and inspired by the Space Invaders game, made up of small coloured square mosaic tiles that form was space invad-er character murel. He does this in cities across the world, then documents this as an “Invasion”, with books and maps of where to find each invader.

Invader started this project in 1998 with the inva-sion

of Paris – the city where he lives and the most invaded city to date – and then spread the invasion to 31 other cities in France (such as Montpellier, Marseille, Avignon, Rennes, Bordeaux, Lille, Chartres, or Bastia…). London, Cologne, Geneva, Newcastle, Rome, Berlin, Lausanne, Barcelona, Bonn, Lju-bljana, Vienna, Graz, Amsterdam, Bilbao, Manchester, Darlington are among the 22 other European cities which have been invaded. Throughout the world, Los Ange-les, New York City, San Diego, To-ronto, Bangkok, Tokyo, Katmandu, Varanasi, Melbourne, Perth and even Mombasa are now invaded with his colourful characters in mosaic tiles.

The mosaics depict characters from Space Invaders and other video games from the early 1980s. The images in these games were made with fairly low-resolution graphics, and are therefore suit-able for reproduction as mosaics, with tiles representing the pixels. The tiles are difficult to damage and weather-resistant.Space Invader in Amsterdam

Invader installed his first mosaic in the mid 1990s in Paris. According to the artist, it was a scout, or sentinel, because it remained the only one for several years. The programme of installations began in earnest in 1998.

The locations for the mosaics are not random, but are chosen ac-cording to diverse criteria, which may be aesthetic, strategic or conceptual. Invader favours loca-tions that are frequented by many people, but also likes some more hidden locations. In Montpellier, the locations of mosaics were chosen so that, when placed on a map, they form an image of a gi-ant space invader character.

The mosaics are half built in ad-vance. When Invader arrives in a city he obtains a map and spends at least a week to install them. They are catalogued, pictured and Invader uses a map indicat-ing their locations within the city. Typically, mosaics are located 10 to fifteen feet above the ground, and often on street corners in areas of high visibility.Invader in Los Angeles

One of the more prominent places where the mosaics have been installed is on the Hollywood Sign. The first was placed on the letter D on December 31, 1999. During further trips to Los Angeles, In-vader has placed mosaics on the 8 other letters of the sign.

»art page 15 »Banksy Vs Space Invader 14

Rubik

Invader also works on another project that he titles “Rubikcub-ism”, which involves making artworks made of Rubik’s Cubes. Invader has had solo exhibitions at art galleries in Paris, Osaka, Melbourne, Los Angeles, New York City, and London.

Most recently, Invader placed two of his iconic tile works on the World Of Wonder Storefront Gal-lery, located at 6650 Hollywood Blvd.,in Hollywood, CA. for the 4th an-nual I Am 8 Bit group show.

Since 2000 Space Invader has shown in many galleries, art cent-ers and museums, from the 6th Lyon contemporary art biennale (2001), the mama gallery in Rotterdam (2002), at the Paris based Magda Danysz Gallery (2003), at the Borusan Center for Culture and Arts in Istanbul, Subliminal Projects in Los Angeles (2004), etc..

In 2010, he was one of the featured artists in the film Exit Through the Gift Shop in which it states he is a cousin of Thierry Guetta (Mr. Brainwash).

In 2011, he has taken part in the MoCA LA show at Geffen Con-temporarya : “Art in the streets” curated by Jeffrey Deitch. He was the first artist arrested for taking part in the show.

As of July, 2011, no arrest has been made of either of the two French nationals who were de-tained by the Los Angeles Police Department (LAPD) on suspicion of vandalism near MOCA’s Little Tokyo gallery. Authorities believed one of the men detained only for suspicion wasthe French street artist Space In-vader. Shortly after the two men were detained by LAPD, they were also released with no reported charges; however, authorities maintain one of the two men re-leased was the artist “Invader”.

space invadersspace invadersspace invaders

space invaders

»art page 17»Banksy Vs Space Invader 16

Space

Invader in the house

space invaders

space invadersspace invaders

space invadersspace invadersspace invaders


space invaders

space invaders


space invaders

»art page 12

»art page 19»Banksy Vs Space Invader 18

Space 1 Space 2

Space 3 Space 4 Multispace

space invaders banksy

Banksy is a pseudonymous England-based graffiti artist, political activist, film director, and painter.His satirical street art and subversive epigrams combine irreverent dark humour with graffiti done in a distinctive stencilling technique. Such artistic works of political and social commentary have been featured on streets, walls, and bridges of cities throughout the world.

banksy

Banksy began as a freehand graffiti artist 1990–1994 as one of Bris-

tol’s DryBreadZ Crew (DBZ), with Kato and Tes. He was inspired by local artists and his work was part of the larger Bristol under-ground scene with Nick Walker, Inkie and 3D. From the start he used stencils as elements of his freehand pieces, too. By 2000 he had turned to the art of stencil-ling after realizing how much less time it took to complete a piece. He claims he changed to stencil-ling whilst he was hiding from the police under a rubbish lorry, when he noticed the stencilled serial number[18] and by employing this technique, he soon became more widely noticed for his art around Bristol and London.Stencil on the waterline of The Thekla, an entertainment boat in central Bristol – (wider view). The image of Death is based on a 19th century etching illustrating the pestilence of The Great Stink.

Banksy’s stencils feature striking and humorous images occasion-ally combined with slogans. The message is usually anti-war, anti-capitalist or anti-establishment. Subjects often include rats, apes, policemen, soldiers, children, and the elderly.

In July 2011 one of Banksy’s early works Gorilla In A Pink Mask which had been a prominent landmark on the exterior wall of a former social club in Eastville for over ten years, was unknowingly painted over after the premises

became a Muslim cultural centre.

On 19 June 2002, Banksy’s first Los Angeles exhibition debuted at 33 1/3 Gallery, a tiny Silver Lake venue owned by Frank Sosa. The exhibition, entitled Existencilism, was curated by 33 1/3 Gallery, Malathion LA’s Chris Vargas, Funk Lazy Promotions’ Grace Jehan, and B+.

In 2003, at an exhibition called Turf War, held in a warehouse, Banksy painted on animals. Al-though the RSPCA declared the conditions suitable, an animal rights activist chained herself to the railings in protest.[23] He later moved on to producing subverted paintings; one example is Monet’s Water Lily Pond, adapted to in-clude urban detritus such as litter and a shopping trolley floating in its reflective waters; another is Edward Hopper’s Nighthawks, redrawn to show that the char-acters are looking at a British football hooligan, dressed only in his Union Flag underpants, who has just thrown an object through the glass window of the cafe. These oil paintings were shown at a twelve-day exhibition in West-bourne Grove, London in 2005.Banksy art in Brick Lane, East End, 2004.

Banksy, along with Shepard Fairey, Dmote and others created work at a warehouse exhibition in Alexandria, Sydney for Semi-Permanent in 2003. Approximately 1,500 people attended.

»Banksy Vs Space Invader 22 »art page 23

Rat

»Banksy Vs Space Invader 24 »art page 25

Sweep

Zebra

In August 2004, Banksy produced a quantity of spoof British £10 notes substituting the picture of the Queen’s head with Diana, Prin-cess of Wales’s head and chang-ing the text “Bank of England” to “Banksy of England.” Someone threw a large wad of these into a crowd at Notting Hill Carnival that year, which some recipients then tried to spend in local shops. These notes were also given with invitations to a Santa’s Ghetto ex-hibition by Pictures on Walls. The individual notes have since been selling on eBay for about £200 each. A wad of the notes were also thrown over a fence and into the crowd near the NME signing tent at The Reading Festival. A limited run of 50 signed posters containing ten uncut notes were also produced and sold by Pic-tures on Walls for £100 each to commemorate the death of Prin-cess Diana. One of these sold in October 2007 at Bonhams auction house in London for £24,000.

In August 2005, Banksy, on a trip to the Palestinian territories, cre-ated nine images on the Israeli West Bank wall.

Banksy held an exhibition called Barely Legal, billed as a “three day vandalised warehouse ex-travaganza” in Los Angeles, on the weekend of 16 September 2006. The exhibition featured a live “elephant in a room,” painted in a pink and gold floral wallpa-per pattern, which, according to leaflets handed out at the exhibi-tion, was intended to draw atten-tion to the issue of world poverty. Although the Animal Services

Department had issued a permit for the elephant, after complaints from animal rights activists, the elephant appeared unpainted on the final day. Its owners rejected claims of mistreatment and said that the elephant had done “many, many movies. She’s used to makeup.” Banksy also made art-work displaying Queen Victoria as a lesbian and satirical pieces that incorporated art made by Andy Warhol and Leonardo da Vinci.

On 21 February 2007, Sotheby’s auction house in London auc-tioned three works, reaching the highest ever price for a Banksy work at auction: over £102,000 for his Bombing Middle England. Two of his other graffiti works, Balloon Girl and Bomb Hugger, sold for £37,200 and £31,200 re-spectively, which were well above their estimated prices.In Febru-ary 2007, the owners of a house with a Banksy mural on the side in Bristol decided to sell the house through Red Propeller art gallery after offers fell through because the prospective buyers wanted to remove the mural. It is listed as a mural that comes with a house attached.

In April 2007, Transport for Lon-don painted over Banksy’s iconic image of a scene from Quentin Tarantino’s Pulp Fiction, featuring Samuel L. Jackson and John Tra-volta clutching bananas instead of guns. Although the image was very popular, Transport for London claimed that the “graffiti” created “a general atmosphere of neglect and social decay which in turn encourages crime” and their staff are “professional cleaners not professional art critics.” Banksy tagged the same site again and, initially, the actors were portrayed as holding real guns instead of bananas, but they were adorned with banana costumes. Some time later, Banksy made a tribute art piece over this second Pulp Fiction piece. The tribute was for 19-year-old British graffiti artist Ozone who, along with fellow artist Wants, was hit by an underground train in Barking, East London on 12 January 2007. The piece was of an angel wearing a bullet-proof vest holding a skull.

Banksy has published a “mani-festo” on his website. The text of the manifesto is credited as the diary entry of one Lieuten-ant Colonel Mervin Willett Gonin, DSO, which is exhibited in the Imperial War Museum. It de-scribes how a shipment of lipstick to the Bergen-Belsen concentra-tion camp immediately after its liberation at the end of World War II helped the internees regain their humanity. However, as of 18 January 2008, Banksy’s Manifesto has been substituted with Graffiti Heroes No.03 that describes Peter Chappell’s graffiti quest of the 1970s that worked to free George Davis of his imprisonment. By 12 August 2009 he was relying on Emo Philips’ “When I was a kid I used to pray every night for a new bicycle. Then I realised God doesn’t work that way, so I stole one and prayed for forgiveness.” A small number of Banksy’s works can be seen in the movie Children of Men, including a stenciled im-age of two policemen kissing and another stencil of a child looking down a shop.

Banksy, who “is not represented by any of the commercial galler-ies that sell his work second hand (including Lazarides Ltd, Andipa Gallery, Bank Robber, Dreweatts etc),” claims that the exhibition at Vanina Holasek Gallery in New York (his first major exhibition in that city) is unauthorised. The exhibition featured 62 of his paint-ings and prints.

Girl with bombBaloon Love

In late August 2008, marking the third anniversary of Hurricane Katrina and the associated levee failure disaster, Banksy produced a series of works in New Orleans, Louisiana, mostly on buildings derelict since the disaster.[48] A stencil painting attributed to Banksy appeared at a vacant pet-rol station in the Ensley neighbour-hood of Birmingham, Alabama on 29 August as Hurricane Gustav approached the New Orleans area. The painting depicting a hooded member of the Ku Klux Klan hanging from a noose was quickly covered with black spray paint and later removed alto-gether.[49] His first official exhibi-tion in New York, the “Village Pet Store And Charcoal Grill,” opened 5 October 2008. The animatronic pets in the store window include a mother hen watching over her baby Chicken McNuggets as they peck at a barbecue sauce packet, and a rabbit putting makeup on in a mirror.

n May 2009, Banksy parted com-pany with agent Steve Lazarides and announced that Pest Con-trol,[55] the handling service who act on his behalf, would be the only point of sale for new works. On 13 June 2009, the Banksy UK Summer show opened at Bristol City Museum and Art Gallery, featuring more than 100 works of art, including animatronics and installations; it is his largest exhibi-tion yet, featuring 78 new works.[56][57] Reaction to the show was positive, with over 8,500 visitors to the show on the first weekend.[58] Over the course of the twelve weeks, the exhibition

was visited over 300,000 times.[59] In September 2009, a Banksy work parodying the Royal Family was partially destroyed by Hack-ney Council after they served an enforcement notice for graffiti removal to the former address of the property owner. The mural had been commissioned for the 2003 Blur single “Crazy Beat” and the property owner, who had allowed the piece to be painted, was re-ported to have been in tears when she saw it was being painted over.[60] In December 2009, Banksy marked the end of the 2009 Unit-ed Nations Climate Change Con-ference by painting four murals on global warming. One included the phrase, “I don’t believe in global warming;” the words were submerged in water.[61] A feud and graffiti war between Banksy and King Robbo broke out when Banksy allegedly painted over one of Robbo’s tags. The feud has led to many of Banksy’s works being altered by graffiti writers.

Text: John MaverickPhotos: Emilly Carr

»art page 29

Rat & The Girl Hanging

Kat Von D

Born on March 8th, 1982, in the town of Nuevo Leon, Mexico, than moved to the States when I was four, settling in Colton, Ca.Her paternal grandmother played a significant role in shaping her artistic development, particularly in playing piano and exposing her to the great composers, which, as anyone who knows her can attest to, led to her love for the works of Beethoven . Kat maintains a strong relationship with her parents and her siblings, a brother Michael and a sister Karoline, and finding the time to spend with her family is a pri-ority.. Growing up in the Inland Empire, a collision of influences led Kat into our world much earlier than most, her first tattoo came at age 14, an old english “J” on her ankle, a memento of a love gone-by. Shortly thereafter, realizing her natural art ability, in early 1996 her friends asked her to pick up the machine and get to work on them (her first effort was a Misfits skull with a homemade rig), the tattoo-ing wasn’t easy but she knew it felt right and she knew she wanted to pursue it. In 1998, she began working in her first professional shop, Sin City Tattoo, a local place in her neighborhood. A year and a half later, she moved on to Blue Bird Tattoo in Pasadena for a year then on to Red Hot Tattoo in Arcadia. A little under two years later she started working with the talented bunch at Inflictions, a shop out in Covina, Ca.. This was a great period of growth in her work and led to her eventually moving down to True Tattoo, a chance to work with Clay Decker and Chris Garver. Any tattooist worth their salt can see what an honor and an opportunity this was, and any one who had known Kat over the course of her career to that point knew that not only did she deserve the chance but was sincere and talented enough to add to the already high standards of that shop. In addition, it afforded her the opportunity to live and work in Hollywood, the heart of the city that she loves, Los Angeles. With this group together and the quality of the visit-ing artists and the additions to the line-up over the years, True Tattoo has become one of the shops that any real enthusiast (whether artist or client) must visit, a place where something great is always happening.

KatVon D

»Inked Girls 32 »art page 33

Kat Von D

Sleeping girl The beard

Element skateboardsWoman

nnah Aitchison (“LA Ink”) specializes in bold, colorful, illustrative works including life-like portraits, pin-ups and classic Americana. Hannah Aitchison enjoys a technical challenge in the tattoos she creates. A sin-gle mom, Hannah Aitchison worked two and three jobs while apprentic-ing just to support her daughter. When not tattooing or spending time with her daughter, Hannah Aitchison enjoys painting, knitting, boxing and traveling.

HannahAitchison


Hey boy! Madness Pinup girl

Miss Pinup girl Saint

I’m pretty sure my tattoo career began the day I received my first tat-too at the age of 16. I remember wanting to take the machine out of the guy’s hand & do it myself,but instead I kept trying to backseat drive the tattoo-I would’ve hated me if I were him. Two years later,my hopes of holding the machine in my own hand became a reality when I was of-fered an apprenticeship based on a drawing for a friend’s tattoo.

I relocated to Chicago in 1994 & a year later was offered the hum-bling experience of working next to Guy Aitchison at Guilty & Innocent Productions-the person who is solely responsible for melting my brain when it came to tattoos. Several years later, I opened Cherry Bomb Tat-too & worked alongside my friend Patrick Cornolo for 10 plus years & simultaneously cultivated a deep love for yoga.

The idea of living in California had haunted me since my teens, and when I had just about resigned the idea of doing so, I got a call to join LA Ink.....and so I did, for 3 seasons.

Aside from whisking me away to Los Angeles,the experience intro-duced me to many inspiring new artists & friends, and has re-ac-quainted me with old friends from the tattoo community-it’s been the best move of my life to date. My life in tattooing has been no less than serendipitous, and 18 years later, I’m still privileged to do what I love to do-and I love it more than ever!

KimSaigh


Bird

and

flow

ers

Babo

oshk

a

Bird

cag

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Time

Vans collection

A multitalented late-twenties rhyme master former Olympic snowboarder has traded in his goggles and boots for a mic and a relatively recent record deal as Trouble Andrew

»art page 39

JamBase: You've been writ-ing lyrics for a long time. How did you get started?

Trevor Andrew: I hurt myself snowboarding. I was doin’ recov-ery and I was staying at Santi’s [Santi White, aka Santigold]. She had guitars around and stuff. I just started messing around by myself. It was just to kill time. I ended up having a bunch of songs. I was like, “Oh, I’m not gonna do nothin’ with this.” Then she snuck the tapes out of the house and gave ‘em to producers and it just hap-pened. Those guys hit me up and, all of a sudden, we had a record and started playing shows. It all just came together.

JB: When and how did the band come together?

Trevor Andrew: The band formed once the record was done. I wanted a band of people that I’m super cool with, that I could enjoy traveling the world with. I searched around for months and, through friends, met everybody.

In addition to getting your rhymes into produc-ers’ hands, how else has Santi influenced your mu-sic career?

She’s a great supporter and a great business woman. She just schooled me to the game and once I had all these songs writ-ten – it was really a private thing; I did it by myself – she was the one who took it to the next level and was like, “I’m getting these to producers.” She did that and

really motivated that and just encouraged me. [She said], “Just because you’ve lived your dream with snowboarding doesn’t mean you can’t have a new dream.”

Great attitude. So, what's it like to not only be a successful snowboarder, but also embark on a hopefully illustrious mu-sic career path?

It’s fuckin’ amazing. A lot of peo-ple don’t even have one thing that they love and I have all kinds of things that I love. I grew up with my parents always encouraging me to, corny as it sounds, follow my heart and my dreams and not let anyone say that they aren’t real. I find myself with beautiful things because I put that energy out there.

Definitely. You've been signed to EMI for about six months now. How has that impacted your dw-evelopment? Obviously it accelerated the pace and contributed dollars, but how else?

First of all, I believe in my team over there. It’s not just a bunch of record dudes. I believe in them and they believe in me. It’s just nice to have somebody kickin’ a bunch of asses to work the pro-ject and just get it out there. Right now, we’re on a super grimy level, because the new record’s not done, so we’re just doing as much as possible, going on tour. It’s awesome that Santi brought me out and we get to travel together.

»art page 41»Trevor Andrew 40

White powder

On a mic

That’s amazing ‘cause it’s not like work then.

If you weren't touring with Santi or working with your homeboys Sneaky! So, when are you playing in your home-town of Halifax?

Fuck, that’s the question, man. I wish soon. It always seems to be the question. When am I gonna play in Halifax? [He looks towards his Trouble Gang] When we’re rich, I’ll make it hap-pen.

So, how will this forthcoming album differ from the former one?

t’ll be a lot different because I’ve grown a lot as a person and I have a band of people that I roll with that are creative, too. Everyone shares their ideas. I’m into all different kinds of stuff. I’ve grown as an artist.

How far along are you with this disc?

We have six songs done right now. I want it to be 17 songs, so we have a way to go. All of the material’s written but it’s a mat-ter of scheduling recording time. I’ve been on the road and people are busy.

Any reason for 17 tracks specifically?

Because I have 50 or 60 [songs] and I feel like that’s the only way I’ll be able to put it out and be happy. Some of the stuff I’ve been sittin’ with for years now because I’ve been writing this record for years. I just wanna get it out. Maybe it’ll end up being 12 and we’ll just give the rest away for free or some-thing.

»art page 43

Music Love

Trevor snowboarding

Any guest appearances on the upcoming record?

Yeah, I’ll definitely have my dude Jofo on the record. He’s on the song “Dream On” with me. And Stunnaman [appears]. Santi maybe. I’d like to get Spank Rock on a song.

After this upcoming record, then what? Another album? Just start all over again?

Just keep makin’ music. I already have, like, four records writ-ten, it seems like. Just keep gettin’ in the workflow. That’s what it is, just getting in the cycle of gettin’ stuff done. That’s the hardest thing and that’s the dopest thing about having a label; having extra people to coordinate these things and get the right people involved so we can make it happen and faster.

And why Trouble? Why the name Trouble? [The Trouble Gang goads in the background, Tell her the reason!]

I’d do concerts in Japan and they’d have a hard time an-nouncing my name when I’d be comin’ in. It’d sound like ‘Trou-ble’ or ‘Terrible’ or whatever. Being who I am and the crew that I roll with, it just stuck.

Better than Terrible! How have audiences across the globe responded differently to your music? Are there varying reaction, besides mispronouncing your name?

Everybody stands there and stares at me. I’m new. You know what I mean? I don’t expect anybody to be singin’ and dancin’ ‘cause when I go to a show and I’ve never heard them before I just stand there and stare at them, too. I love a lot of bands that I’ve seen and I stand there and stare at them. It’s just how it goes when people don’t know who you are. But, that’s what I’m doin’. I’m just out there getting people to know who we are.

So, I've always wondered, who's the guy behind the mask onstage with you at every show?

It’s skull dude. It’s my homey from Scotia, Deuce. I grew up with Deuce. I’ve been on the road with him since I was 12 years old. He’s also a snowboarder, so we’ve been rollin’ hard forever.

Tell me something crazy that’s happened during the tour so far.

Oh God. Two nights ago some crazy shit went down. Somebody got beat up. Cops came, stuck guns in Masa and Joao’s faces. I dipped out of the room in time. It was a fuckin’ junk show. There’s always somethin’ stupid going on. Not me though. I had nothing to do with it.


»art page 45

from

to

»Trevor Andrew 44

Trevor & Santi

Trevor & Jake

Obey Awarness ProgramSince 1966 Vans Story

fashion

»fashion page 47

OBEY Clothing was founded on the art, design and ideals of Shepard Fairey. What started for Fairey with an absurd sticker he created in 1989 while studying at the Rhode Island School of De-sign has since evolved into a worldwide street art campaign, as well as an acclaimed body of fine art.

The OBEY campaign is rooted in the Do It Yourself counterculture of punk rock and skateboarding, but it has also taken cues from popular culture, commercial marketing and political messaging. Fairey steeps his ideology and iconography in self-empowerment. With biting sar-casm verging on reverse psychology, he goads viewers, using the imperative “obey,” to take heed of the propagandists out to bend the world to their agendas.

OBEY Clothing was formed in 2001 as an extension of Shepard’s range of work. Aligned with his populist views, clothing became another can-vas to spread his art and message to the people. The clothing is heav-ily inspired by classic military design, work wear basics, as well as the elements and cultural movements Shepard has based his art career on. Through designers Mike Ternosky and Erin Wignall, Shepard works to create designs that represent his influences, ideals and philosophy.

OBEY is about variety and experience, thinking about your surround-ings and questioning the purpose. Stay tuned for the next chapter, as the canvas will undoubtedly continue to change and evolve. All in the name of fun and observation. The medium is the message.

the world

A D O P T

K E E P A B R E A S T

D A R K W A V E / R I S I N G S U N F O R J A P A N R E L I E F

U R B A N R O O T S

»fashion page 49

The pet overpopulation crisis results in over 4 million adopt-

able animals being killed each year in the U.S., for no fault of

their own. It is for this reason that ADOPT is the latest Obey

Awareness project for Shepard and Obey Clothing: to spread

the word about the importance of saving a life by adopting.

Adopt-a-Pet.com is North America’s largest non-profit pet-

adoption web service, dedicated to ending the killing of

adoptable animals in shelters. Over 7,500 animal shelters

and pet rescue organizations rely on Adopt-a-pet.com’s

programs to help them find homes for the dogs, cats, rabbits,

birds, small animals, horses, and other pets in their care.

Tragically, our nation’s already overcrowded shelters are get-

ting hit ever harder as a result of the economic downturn, with

record numbers of people relinquishing family pets. Sadly,

it’s these loyal animals that are paying the ultimate price.

Adopt-a-pet.com’s small team of dedicated pet-loving em-

ployees work around the clock to get these animals saved

and into loving homes.

Combining grassroots outreach with old-school main-

stream marketing, Adopt-a-Pet.com spreads the mes-

sage about the importance of pet adoption in a variety

of ways. On the website, potential adopters across

North America can see descriptions, photos, and video of

pets awaiting adoption at their local shelters. Adopters can

also sign up to be notified via email when a new pet matching

their search criteria enters a shelter in their area and is added

to Adopt-a-Pet.com. In addition to finding a pet to adopt,

visitors can sign up to volunteer at their local shelter or rescue

group.

Lead by example and save a life at

WWW.ADOP-A-PET.COM

Obey has partnered with The Keep A Breast Foundation to raise awareness and support for KAB’s continuing efforts to eradicate breast cancer by exposing young people to meth-ods of prevention, early detection, and support. KAB har-nesses the power of art to communicate complex feelings and thoughts about health, the female form and ultimately about breast cancer.

The new OBEY AWARENESS collection has a close connec-tion to Shepard Fairey, whom has been a supporter of The Keep A Breast Foundation since it’s inception 10 years ago. This campaign will pay homage to the women in Shepard’s life including his Aunt whom he lost to breast cancer, his Mother, a breast cancer survivor, and his wife and two daughters. Obey has come together with KAB to make sure that breast cancer prevention, early detection, and support are always available to those in need.All profits of this collection will be donated to help fund KAB’s support, education and preven-tion programs.

The statistics supporting the need for breast cancer awareness are alarming. With only 5-10% breast cancer having a

hereditary link KAB fills an important gap not currently being addressed by other breast cancer awareness organizations by creating breast cancer awareness programs that educate young people on breast cancer prevention. KAB’s awareness campaigns educate young people on how to identify specific threats and warning signs of breast cancer, and inform and educate about the dangers of toxic chemicals in our environ-ment and food supply and their link to breast cancer initiation. By education young people that they can lower their risk and prevent breast cancer, together we seek to put the focus of breast cancer on prevention. Prevention is the cure.

WWW.KEEP-A-BREAST.ORG

ADOPT keep a breast

»fashion page 51»Obey Awarness 50

“Nature is a thing of beauty but also of power... it gives but also takes away. The wave that brought destruction to Japan is part of an ocean that also gives life. Despite the tragedy, the sun will rise on a new day and there will be opportu-nity for humans to rebuild and demonstrate their amazing resilience. I hope the funds raised by this image can make a small difference to benefit Japan’s recovery.”

OBEY has many friends, and colleagues in Japan. We hold a great deal of respect for the Japanese people and their culture.

Please help us in our effort to lend support to the good people of Japan.

OBEY Awareness is releasing Dark Wave/ Rising Sun shirts to aid in the relief effort in Japan after the tragic earthquake and tsunami on March 11th, of 2011. OBEY will donate 100% of the profits from the sale of these OBEY Awareness shirts to assist Japan in this time of need. Thank you for your support.

OBEY AWARENESS has teamed up with Urban Roots and

Tree Media to raise funds in support of a call to action that

creates farms within schools in urban areas. These farms are

used not only to grow food but to educate as well. Since fund-

ing for this type of project was not previously available, Tree

Media Foundation partnered with the Green Schoolhouse- a

Los Angeles-based school garden consulting and design

company. Together they created a pilot program to build

school farms called “Field of Dreams”. The Field of Dreams

farms function as an outdoor classroom where high school

students learn the sustainable practices of planting, com-

posting and water conservation to grow food with the highest

organic and nutritional value. Each school will experience

the growth cycle from seed, to harvest, to table. The goal of

the project is for students to bring home the message that

growing your own food is a simple and vital process.

To learn more visit Tree Media / Urban Roots

rising sun for japan relief Urban roots

»fashion page 53


»Vans Story 54 »fashion page 55

since 1966Vans Off The Wall Story...

Vans is a U.S based manufacturer of sneakers, skateboarding shoes, BMX shoes, snowboarding boots and other shoe types.

Vans Factory 1966

»fashion page 57

On March 16th, 1966, at street 704E Broadway, in Anaheim, California, Paul Van Doren and three partners opened up their first ever store and the Vans dream was born. The Van Doren Rubber Company was unique in that it manufactures shoes and sells them directly to the public. On that first morning, 12 customers purchase shoes which are made that day and ready for pick-up in the afternoon. The Vans #44 deck shoes, which is now known as the Authentic were born.

Skateboarders who like Vans rugged make-up and sticky sole are seen sporting Vans all over Southern California in the early

1970s. in 1975, the Vans #95, known today as the Era was designed by Tony Alva and Stacy Peralta. With a padded collar and different colour combinations the Era be-comes the shoe of choice for a generation of skateboarders.

In 1979, Vans introducwe the #44 shoe, and with the help of skateboarders and BMX riders the Vans Slip-On became all the rage in Southern California. By the end of the 1970s, Vans had 70 stores in California and sells through deal-ers both nationally and internationally.

As the 1980s rolled around, Paul Van Doren began to take a lesser role in the companies’ activities. Over this period, Vans started to create shoes for a number of sports from baseball, basketball and wrestling to skydiving in an effort to compete with large athletic shoe companies.

Vans Slip-Ons gained international attention and appeal when they were worn by Sean Penn in the 1982, iconic youth film “Fast Times at Ridgemont High.” Although Vans core shoes

were selling well, the wide range of products that the company now offered had drained the companies resources, and with Vans not able to overcome it’s debt they were forced to file for

bankruptcy in 1983.

How They made shoes

Van Doren behind his desk

»Vans Story 58

Trashed shoes Go skater Boy!

Boxes with shoes

Trashed shoes The End.

»Vans Story 62


Fixie Addicts

sport

»sport page 65

Fixed–gear bicycle(or fixed-wheel bicycle, sometimes known as a fixie) is a bicycle that has no freewheel, meaning it cannot coast, as the pedals are always in motion when the bicycle is moving.

»sport page 67

»Fixie Addicts 68 »sport page 69

cog

handle barhub

fork

Fixie addicts love their bikes for a number of reasons:

Simplicity. No slipping gears and a slick chain movement allows easy movement through traffic. Speed and efficiency. With few components, fixed gear bikes are light and the constant cadence means no annoying stops and starts. They are also virtually maintenance free. Fitness. Riders have to pedal harder on inclines and keep pedalling downhill so legs are constantly in motion and lazy coasting is impos-sible. Fun. Riders love the almost mystical connection between bike and road offered by a fixed gear. To control speed, they simply pedal faster or slower and take in all of their surroundings when not having to con-centrate on gear shifting. This offers a freedom unlike riding any other bike. Fashion. Many young riders customise their bikes both for visual impact and to remove the front brake, adding danger and a forbidden culture status to fixie riding.

Without a front brake, riders can only stop by standing and pushing hard and down on the pedals, forcing the rear wheel to lock and the bike to skid to a stop. It sounds dangerous and it is, but that is part of the forbidden fun of fixie riding just as running a red light by pedalling like crazy or “mashing” is equally dangerous.Popular topics

Single Gear Bicycle Basics Single Speed 29er Mountain Bikes Getting into gear

Whilst sensible fixed gear cyclists keep their front brakes even if they don’t use them very often, fixie addicts do it brake-less and become adept at trick riding as they try to look cool when stopping. Just like skateboarders, even if they fall off they do it gracefully.

Fixed Gear Braking

Why Ride a Fixed Gear Bike?

They are simple bikes with only one gear and no freewheel mechanism, which means that the pedals are constantly in motion whenever the bike is moving. That means the rid-er cannot coast on flat or downhill sections unlike a single speed bike, which does allow coasting via a single cog attached to a freewheel hub..Today, fixies have become the bike of choice for young trendy urban-ites in major cities like New York, San Francisco, Portland and Chi-cago and the trend is spreading fast. The scruffy bikes ridden by West Indian immigrant couriers in New York, which sparked the trend, have been replaced by fashionable customised models with hand built wheels and color co-ordinated sad-dles and handlebars.

»sport page 71»Fixie Addicts 70


Fixed Gear Bike Culture

Fixed Gear Bike Trend

Whilst people of all ages have taken to riding fixed gear bikes for the pure simplicity and freedom they offer, the urban subculture that has grown up in big cities is quite different.

Unofficial night races now exist known as Alleycats, where riders com-pete against each other on a set route with a series of checkpoints. The cooler a bike looks, the more fashion points are scored and riders like to compare notes, evident on the Fixedgeargallery.com website which has over 200,000 photos of fixie bikes posted by owners worldwide.

Wearing the right clothes is equally important. Fashionable fixie riders don’t wear helmets or lycra and although fixed gear riding is great for fitness, they do it because it’s hip.

Ultimately, many young riders are seduced by the thrill of riding a fixie with no brakes, despite the danger for inexperienced bikers. Having fun in the city on a customised fixie looks cool, it’s eco friendly and is great for health and fitness provided you don’t fall off!

»sport page 73

Handle Bar gear bikes are not new. They are simple bikes with only one gear and no free-wheel mechanism, which means that the pedals.

Hub gear bikes are not new. They are simple bikes with only one gear and no freewheel mechanism.

Fork gear bikes are not new. They are simple bikes with only one gear and no freewheel mechanism, which means that the pedals.

Cog gear bikes are not new. They are simple bikes with only one gear and no freewheel mechanism, which means that the pedals are constantly in motion whenever the bike.

Shooting The Doors

places

»places page 75

Photos By AW

Prague, the capital of the Czech Republic in the very heart of Europe, is a truly romantic city that touches every-body's heart. In fact, Prague is a synonym of romance for many people.

»places page 77»places 76

Balbinova Stre

et

Prague, the capital of the

Czech Republic in the

very heart of Europe, is

a truly romantic city that

touches everybody’s

heart. In fact, Prague is a

synonym of romance for

many people.

Vodni StreetPrague, the capital of the

Czech Republic in the very heart of Europe, is

a truly romantic city that touches everybody’s


synonym of romance for many people.

Zitna Street








many people.

Jeleni StreetPrague, the capital of the Czech Republic in the very heart of Europe, is a truly romantic city that touches everybody’s heart. In fact, Prague is a

synonym of romance for many people.

Graficka

Street








many people.

Lidicka StreetPrague, the capital of the

Czech Republic in the very heart of Europe, is


touches everybody’s heart. In fact, Prague is a


many people.

Art DirectorAgata Wardowska

[email protected]+ 48 657 888 999

school project "streetmag" magazine

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