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School of Engineering Science Burnaby, BC V5A 1S6 [email protected] January 25, 2016 Dr. Andrew Rawicz School of Engineering Science Simon Fraser University Burnaby, British Columbia V5A 1S6 Re: ENSC 305W/440W Project Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists Dear Dr. Rawicz: The attached document, Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists outlines our project for ENSC 305W/440W (Engineering Science Project). Our goal is to design and implement a heads up display (HUD) with features including GPS, speed, temperature, SOS, radio communication and time, which can be used for snowboarders, motorcyclists, and cyclists. The purpose of this proposal is to provide an overview of our proposed product, scope, risks, benefits, market competition, project planning, cost consideration, rhetorical issues, and company profile. SafeVision consists of six hard working, detail-oriented, and motivated fourth-fifth year engineering students: Pak Lun Hoi, Xuemeng Monica Li, Amina Qurban, Anastasia Suprun, Yifeng Xie, and Qing Zhuang. If you have any questions or concerns about our proposal, please feel free to contact me by phone at (778) -828-6433 or by e-mail at [email protected]. Sincerely, Amina Qurban President and CEO SafeVision Enclosure: Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists

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Page 1: School of Engineering Science Burnaby, BC V5A 1S6 xmli@sfuwhitmore/courses/ensc305/projects/2016/1prop.pdf · School of Engineering Science • Burnaby, BC • V5A 1S6 xmli@sfu.ca

School of Engineering Science • Burnaby, BC • V5A 1S6

[email protected]

January 25, 2016

Dr. Andrew Rawicz School of Engineering Science Simon Fraser University Burnaby, British Columbia V5A 1S6

Re: ENSC 305W/440W Project Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists Dear Dr. Rawicz: The attached document, Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists outlines our project for ENSC 305W/440W (Engineering Science Project). Our goal is to design and implement a heads up display (HUD) with features including GPS, speed, temperature, SOS, radio communication and time, which can be used for snowboarders, motorcyclists, and cyclists. The purpose of this proposal is to provide an overview of our proposed product, scope, risks, benefits, market competition, project planning, cost consideration, rhetorical issues, and company profile. SafeVision consists of six hard working, detail-oriented, and motivated fourth-fifth year engineering students: Pak Lun Hoi, Xuemeng Monica Li, Amina Qurban, Anastasia Suprun, Yifeng Xie, and Qing Zhuang. If you have any questions or concerns about our proposal, please feel free to contact me by phone at (778) -828-6433 or by e-mail at [email protected]. Sincerely, Amina Qurban President and CEO SafeVision Enclosure: Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists

Page 2: School of Engineering Science Burnaby, BC V5A 1S6 xmli@sfuwhitmore/courses/ensc305/projects/2016/1prop.pdf · School of Engineering Science • Burnaby, BC • V5A 1S6 xmli@sfu.ca

Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists

We Believe In Keeping You Safe (SafeVision Team)

Proposal: Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists

Project Team: Amina Qurban

Anastasia Suprun Pak Lun Hoi Qing Zhuang Yifeng Xie Xuemeng Monica Li

Contact Person: Xuemeng Monica Li [email protected]

Submitted to: Dr. Andrew Rawicz – ENSC 440 Steve Whitmore – ENSC 305 School of Engineering Science Simon Fraser University

Issue date: January 25, 2016

Revision: 1.1

Page 3: School of Engineering Science Burnaby, BC V5A 1S6 xmli@sfuwhitmore/courses/ensc305/projects/2016/1prop.pdf · School of Engineering Science • Burnaby, BC • V5A 1S6 xmli@sfu.ca

Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists

We Believe In Keeping You Safe (SafeVision Team)

Copyright © 2016, SafeVision ii

Executive Summary Distractions while performing physical activities are the one of the main causes of accidents

that could be prevented. For example, people have the tendency to look at their smartphones

while snowboarding or cycling to check the time or messages. Since using a smartphone

requires the user to lose their focus for a short period of time, users create a safety hazard to

themselves and the people around them. Multiple solutions had been implemented to solve

this problem including the iWatch [1], Google Glass [2], and Recon Goggles [3]. For our

capstone project, we will be implementing an attachable HUD for helmets, “PortableHUD”, so

that people are able to remain aware of their surrounding environment while being provided

crucial information such as location, speed and time. PortableHUD is unique device comparing

to its competitors as they act as an addition for different types of helmets. For instance,

snowboarders and cyclists are able to use the same device although the types of helmets used

are different.

One of the main features for PortableHUD is the ability to provide the time, location and

current speed of the user. With information displayed for time, users no longer have to shift

their focus to check their smartphones. This makes it safer for the individual as they could

continue to perform their activities without any distractions. Additionally, by displaying the

current speed of the user, device can notify a person to prevent unnecessary risk. To illustrate,

if a snowboarder is going too fast near the bottom of the hill, he would be alerted to slow down

to prevent an accident from happening.

With our Radio Frequency (RF) components, snowboarders using PortableHUD are able to

communicate with their friends. Since snowboarders are scattered while snowboarding, it

becomes difficult to communicate between themselves. By providing an alternative of using RF,

users are able to use the built-in speakers in the helmet to communicate efficiently even at long

distance. In addition, using the GPS module, information containing latitudes and longitudes are

provided with the emergency SOS signal. These features could be a potential lifesaver if a

snowboarder were injured on the mountain.

Moreover, PortableHUD also has the ability to provide temperature. This feature is important

to the individual as it provides additional information if it is safe to continue performing their

activities. Cycling in particular is not recommended if the temperature is near freezing.

Standard bicycle tires lose their traction on icy roads making it slower for a bicycle to stop. This

is particularly dangerous in a city environment as the users could slide towards traffic.

SafeVision is made up of 6 senior engineering students with experience ranging from

mechanical design to software development. We will be using the Modified Waterfall Model as

a guide to ensure that we are able to complete the prototype project in 13 weeks. We have

estimated our prototype is going to cost approximately $600 which would be funded from the

ESSEF.

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Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists

We Believe In Keeping You Safe (SafeVision Team)

Copyright © 2016, SafeVision iii

Table of Contents

Executive Summary ..........................................................................................................................ii

List of figures: .................................................................................................................................. iv

List of tables: ................................................................................................................................... iv

1. Introduction ............................................................................................................................ - 1 -

2. Scope/Risks/Benefits .............................................................................................................. - 3 -

2.1. Scope ................................................................................................................................ - 3 -

2.2. Benefits ............................................................................................................................. - 6 -

2.3. Risks .................................................................................................................................. - 7 -

3. Market/Competition ............................................................................................................... - 8 -

4. Project Planning .................................................................................................................... - 10 -

5. Cost Considerations .............................................................................................................. - 11 -

6. Rhetorical Issues ................................................................................................................... - 12 -

7. Company Profile .................................................................................................................... - 13 -

8. Conclusion ............................................................................................................................. - 15 -

9. Glossary ................................................................................................................................. - 15 -

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Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists

We Believe In Keeping You Safe (SafeVision Team)

Copyright © 2016, SafeVision iv

List of figures:

Figure 1: Pedestrian fatalities attributed to distracted driving [4] ............................................. - 1 -

Figure 2: HUD for Motorcyclists [5] ............................................................................................ - 2 -

Figure 3: Demonstration of HUD [6] ........................................................................................... - 3 -

Figure 4: SolidWorks module of prototype [7] ........................................................................... - 4 -

Figure 5: User interface shown on LCD screen ........................................................................... - 5 -

Figure 6: Block Diagram of PortableHUD .................................................................................... - 5 -

Figure 7: Canadian Dollar to Chinese Yuan ................................................................................. - 7 -

Figure 8: BMW HUD helmet [11] ................................................................................................ - 8 -

Figure 9: NUVIZ HUD helmet [13] ............................................................................................... - 8 -

Figure 10: Paperwork milestone ............................................................................................... - 10 -

Figure 11: Assembly and testing milestone .............................................................................. - 11 -

Figure 12: Estimated production rate and annual income ....................................................... - 12 -

Figure 13: SafeVision Organizational Structure ........................................................................ - 13 -

List of tables:

Table 1: Prices comparison between existing products ............................................................. - 9 -

Table 2: Features comparison between PortableHUD and existing products ........................... - 9 -

Table 3: Gantt chart of PortableHUD ........................................................................................ - 10 -

Table 4: Cost Estimations .......................................................................................................... - 11 -

Table 5: Investment of first year ............................................................................................... - 12 -

Table 6: Annual profit estimation ............................................................................................. - 12 -

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Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists

We Believe In Keeping You Safe (SafeVision Team)

Copyright © 2016, SafeVision - 1 -

1. Introduction Cell phones are generally used for finding directions, communicating with friends and checking

the time. However, when people are exercising, cycling or snowboarding, it is unsafe for them

to use cell phones. Cell phones are known as the main reason of distraction while driving,

walking, cycling, etc. There are many accidents that happened due to the distracted drivers.

Below is a chart showing the accidents due to distracted driving during years of 2005-2010:

Figure 1: Pedestrian fatalities attributed to distracted driving [4]

As we can see from Figure 1, the number of fatalities due to distracted driving increased from 2005 to 2010. Since areas like mountains and forests do not have mobile signals and external power sources, communication could be impossible in the event of a dead battery or lost signal. As for skiers and snowboarders, they can’t have a hand held device that tells them their location and weather condition.

In order to prevent the distraction, our company decided to build a Head Up Display (HUD) product which can be easily mounted on to any type of helmet; the name of our product is PortableHUD. PortableHUD from SafeVision will have different functionalities to help assist users with useful information displayed in front of their eyes. Our device features GPS tracker, real-time clock, speed and temperature sensor, radio communications and SOS signal. All these sensors and modules will be integrated together and a screen will be used as a display. Since

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Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists

We Believe In Keeping You Safe (SafeVision Team)

Copyright © 2016, SafeVision - 2 -

there are many similar products or ongoing projects on the market, the competition for our project will be intense. Figure 2 shows a motorcycle HUD product:

Figure 2: HUD for Motorcyclists [5]

The functionality of PortableHUD includes helping users locate themselves in remote areas, communicating through RF radio signal and sending SOS signal to family or friends. The group communication systems let group members use the same channel to contact each other through their microphones. The SOS message will include location information of the user such as longitude, latitude and altitude. It can inform their friend that the person wearing the device is in trouble and needs immediate assistance.

In order to solve the energy deficiency issues in remote areas, we plan to use sustainable energy source such as monocrystalline solar cells or kinetic movement. Connecting multiple solar panels in parallel provides higher power if needed; for the dynamic power source, kinetic movement would be converted into electrical energy.

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Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists

We Believe In Keeping You Safe (SafeVision Team)

Copyright © 2016, SafeVision - 3 -

2. Scope/Risks/Benefits The following section covers scope, risk, and benefits of the portable HUD by SafeVision Ltd.

The scope section includes a proposed solution with different alternatives, physics concepts

behind the device, conceptual drawing of the system, and the layout of the user interface. The

benefit section identifies the social benefits, sustainability and efficiency of PortableHUD. The

last section covers financial, temporal and expertise risks combined with the risks associated

with public safety.

2.1. Scope As it was mentioned above, SafeVision Ltd. is proposing a portable solution, PortableHUD, for

snowboarders, motorcyclists and cyclists in particular. The idea includes a portable system with

embedded features to promote safety. The recommended features include GPS navigation,

temperature, current speed, time, and radio communication between group of members

including sending of SOS signal in case of an emergency. During the implementation stage

several solutions were proposed: the information from the sensors can be displayed in multiple

ways. The first solution suggests using wrist band with the display; when the information is

required, the person can look at the display in order to read the data. However, there are

multiple drawbacks with this design. By putting the information on the wrist band, it

unintentionally decreases the safety factor thereby decreasing the usefulness of the product.

The wrist band design has a drawback in terms of safety in the event of an accident unless the

driver is using PortableHUD. In this particular solution SafeVision Ltd. had proposed integration

of the HUD with the glasses so the risk of injury can be eliminated.

The second possible design involving HUD includes goggles as a base for the display:

Figure 3: Demonstration of HUD [6]

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Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists

We Believe In Keeping You Safe (SafeVision Team)

Copyright © 2016, SafeVision - 4 -

Figure 3 demonstrates the usage of the glasses as a base for the display. In order to implement

following solution, designers in SafeVision Ltd. should be very careful with the amount of the

information displayed in front of the eyes to minimize the destructiveness factor.

In current development, members of SafeVision agreed to use a portable HUD display with the

small screen which can be attached to the helmet of the user. The HUD display would have a

folding mechanism, where user slides the HUD display from right side of the helmet

approximately 10-15cm from the eye. When there is no need for the display, it can be folded

back to its original position. This way the user is safe and the product is useful and not

distractive.

Figure 4 shows the conceptual drawing of PortableHUD integrated on a snowboarding helmet.

The temperature and speed sensors, GPS module, and Arduino Uno Microcontroller are

attached to the back of the helmet, and LCD actuator with the folding mechanism is attached to

the front:

Front view Back view Figure 4: SolidWorks module of prototype [7]

As mentioned above, the main components include GPS navigation system, FM transmitter,

temperature and speed sensors as well as a real-time clock. Future development can include

Camera Module and Bluetooth connectivity to the cell phone. All the modules will be

integrated using Arduino UNO microcontroller. The choice fell on the Arduino board due to the

availability of the required modules on the market and easiness of the parts integration in one

complete system.

The GPS navigator module can be used for finding the location of the user and transmitting it in

the case of emergency. GPS consists of using at least 3 satellites to pinpoint your exact location.

The Satellites are strategically placed so that at any given time there should be 4 satellites for

the user to provide the information on their location. By using an equation called

"Trilateration", GPS module calculates the distance to the satellites to provide an accurate

estimation of where the user is located [8].

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Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists

We Believe In Keeping You Safe (SafeVision Team)

Copyright © 2016, SafeVision - 5 -

FM transmitter would be used for group communication or radio broadcasting, same as a

walkie-talkie. It acts as a portable 2-way radio that works as a receiver and transmitter. By using

the same frequency (around 450MHz) users are able to communicate efficiently by switching

from listening mode to broadcasting mode [9].

Temperature sensor and real-time clock can provide a user with surrounding temperature and

real time. In analog temperature sensor a diode is used; as temperature rises, the voltage going

across the diode increase and vice versa. Since using a diode requires no moving parts, an

analog temperature sensor LM35 is able to work without calibration [10]. Real-time clock is a

computer based clock which keeps track of the current time. All of the information will be

displayed on coloured LCD screen. The user interface displayed on the LCD screen

demonstrated on Figure 5:

Figure 5: User interface shown on LCD screen

The following block diagram shows the parts used to make PortableHUD; the specific names of

the parts used are listed in Cost Consideration section of the report:

Figure 6: Block Diagram of PortableHUD

Page 11: School of Engineering Science Burnaby, BC V5A 1S6 xmli@sfuwhitmore/courses/ensc305/projects/2016/1prop.pdf · School of Engineering Science • Burnaby, BC • V5A 1S6 xmli@sfu.ca

Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists

We Believe In Keeping You Safe (SafeVision Team)

Copyright © 2016, SafeVision - 6 -

2.2. Benefits These days, it has been quite popular to use cell phones or GPS navigation system attached to

the either handlebar of a bike or simply holding the devices in hands while doing other

activities. As a result, the individual can be distracted and lose control. Possible scenario can

result in the disastrous consequences. Our goal is to reduce risks on the roads or mountains by

providing heads-up display with all necessary information so the user is safe and not

destructive.

Feature such as GPS navigator that most people use nowadays is one of the most helpful when

used according to the safety regulations. Ability to see the navigation without the need to focus

on the cell phone screen can bring a dramatic change to the safety not only for the user but to

the surroundings. In the case of snowboarders, GPS tracking system with number of calories

and kilometers can be useful as well. Also, speed sensor can provide user with the information

in case speed limits are applied in the region. Temperature sensor and Real Time clock can

provide user with the important information.

Sometimes motorbikes like to gather together and drive on the highways; the same usually

applies to snowboarders and bicyclists. Based on the general experience, people like to belong

to the part of the group, be inside the loop having access to all information. For the cases like

that, SafeVision would like to introduce an additional feature base on the communication

between people during the activity. In other words, group of people should have an ability to

have a conversation among all team members in case any important information should be

shared. One of the examples of using the group communication feature: during the road trip on

the highway one of motorbikes wants to take nearest exit due to some circumstances. By just

simply connecting to the group conversation, the driver can inform all members about the

intention. In the case of emergency, SOS signal can be sent to either group members or to the

police department. The mentioned above features cover efficiency and social benefits

associated with PortableHUD.

As a sustainability benefit, source of alternative energy can be added as an improvement to the

design. The possible sources can come from either solar power or mechanical motion. That

would dramatically increase battery life comparing to the current designs available on the

market.

Another aspect of SafeVision design includes future possibility to use flexible transparent

screen instead of heads up display. Currently LG and Samsung are working on the technology;

University of Toronto, also, is under the research and development. Once the technology is on

the market, it can be adopted to the SafeVision product.

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Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists

We Believe In Keeping You Safe (SafeVision Team)

Copyright © 2016, SafeVision - 7 -

2.3. Risks As in every project, SafeVision Ltd. has risks associated with finances, expertise and

temporality. When a new product goes on the market there is always a risk of covering less

market than expected. As a result, financial risk is always in place until same time has passed

with the product being on the market. There are multiple cases that can be seen through the

history of startups, where the new company goes on the market with high amount of sales until

the large corporation decides to expend the business. Since large corporations have mostly

unlimited recourses associated with investment into new projects, they tend to decrease the

price of their products until it becomes unprofitable for startups to continue production. As a

result, there is always a risk of spending greater amount of money on production comparing to

the sale price. Plus, there would be additional losses associated with decreasing of the market

due to the “big players.”

SafeVision Ltd. plans to sign a contract with a helmet manufactures so the system can be

compatible with the shape of theirs products. As a result, it leads to the new risks: developers

of the helmets would not sign contract with us or on the terms that do not satisfy our budget

requirements. That can jeopardize the flexibility of our product and design changes will have to

be done.

Since SafeVision does not have a production department as of now, the company is planning to

outsource components from China. The trend for the last couple of years is presented below:

Figure 7: Canadian Dollar to Chinese Yuan

Canadian dollar has been decreasing in the value for the past couple of years; however, the

change is not dramatic and should not drastically affect financial state of the company. On the

other hand, dependence on the exchange rates of the other countries is always a risk. In the

case of the unexpected drop in Canadian dollar, SafeVision Ltd. will have to find other ways to

survive on the market.

As of now, the future development of SafeVision product is greatly depended on the research

and development of flexible transparent screens. HUD based on those screens is a new

technology so it is always a risk for SafeVision Ltd. that we will rest against expertise and the

development times will be stretched.

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Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists

We Believe In Keeping You Safe (SafeVision Team)

Copyright © 2016, SafeVision - 8 -

Besides all mentioned above risks, there is another category of risks that covers public safety

and caused by design specifications. For example, SafeVision designers should be extremely

careful not to overcomplicate the display with extra information so user would not lose the

concentration on the road or track. Since the design includes mechanical mechanism associated

with the display, the frame should withstand harsh conditions including low temperature, high

speed and moisture. The frame should also be safe, comprehensive and coherent for the final

user. Also, the addition of the circuitry should not jeopardize the integrity of the helmet. Finally,

the presence of the radio waveforms and Bluetooth connectivity waves might affect the health

of the user; however, there is still an ongoing research at the moment so the negative effect is

not proven yet. The presence of the battery near the brain is always a potential chemical

hazard.

3. Market/Competition As described in introduction, our project is targeted at cyclists, motor bikers and snowboarders,

who need to always focus on the coming road conditions but also need real time information

such as their GPS position, rear view, weather, team communication, etc. The HUD should not

only let the user see the information with no need of looking down from the road, but also not

causing further safety hazards. Currently, there are couple types of HUD for helmets out there

on the market, such as one side folded screen by BMW (Figure 8) and projector outside the

gaggle by NUVIZ (Figure 9). BMW has a similar HUD product that features displaying

information for speed, fuel level and gear position. Using the vehicle-to-vehicle (V2V)

communication, it would be possible in the future to alert the user about upcoming hazards

[11]. Multiple start-up companies racing to be the first ones who make this idea functional

including Skully [12] and NUVIZ [13], so does existing companies such as BMW and Bell.

Figure 8: BMW HUD helmet [11] Figure 9: NUVIZ HUD helmet [13]

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Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists

We Believe In Keeping You Safe (SafeVision Team)

Copyright © 2016, SafeVision - 9 -

Table 1: Prices comparison between existing products

Most of these companies are doing motorcycle helmets, which is big and heavy on motorcycle applications. As for Google glasses, it is portable and convenient to wear onto regular glasses, but the price of it is very high.

Instead of competing head to head with these companies or start-ups, our product focuses on not only motorcyclists but also cyclist and snowboarders. Table 2 shows the comparison between our product and the existing products.

Table 2: Features comparison between PortableHUD and existing products

Comparing to the fully developed product on the market, PortableHUD can be widely used for cycling and snowboarding for its easy installation, user friendly interface, and compatibility. In the future our product can be powered by sustainable energy which can also be an advantage comparing to the existing product on the market.

A potential market for PortableHUD is the Canadian Ski and Snowboard Industry since the purchase of the equipment and accessories are one of the major components of the business. With approximately 2.5 million skiers with an average of 7.5 days of snowboarding and skiing per year, we estimate to target a portion of the snowboarding market [15]. Also, the usage of helmets for skiing and snowboarding had increased due to the safety concerns. By making our product compatible with the helmets used for snowboarding, we are confident that we are able to maximize the amount of revenue generated from selling PortableHUD as part of an accessory for the helmet.

Company Product Price

Recon [3] SNOW2 USD 399

SKULLY [12] SKULLY AR- 1 USD 1499

BIKESYSTEMS [14] BikeHUD N/A

Google [2] Google Glass USD 1500

Company Product Advantage

SafeVision PortableHUD Lighter, easy to install on helmet

Recon [3] SNOW2 Well designed for snowboarders

SKULLY [12] SKULLY AR- 1 Rigid, built in for helmet

Google [2] Google Glass Fully functional, easy to attach

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Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists

We Believe In Keeping You Safe (SafeVision Team)

Copyright © 2016, SafeVision - 10 -

4. Project Planning Table 3 is the Gantt chart of PortableHUD. Research, paperwork and modules assembly are the

most important process in this planning. Each of the module 1, 2, 3 should include more than

one basic modules including GPS, pace battery, RF communication, display, sensors.

Table 3: Gantt chart of PortableHUD

Paperwork milestone of the projects shows as following:

Figure 10: Paperwork milestone

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Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists

We Believe In Keeping You Safe (SafeVision Team)

Copyright © 2016, SafeVision - 11 -

Assembly and testing milestone of the projects shows as following:

Figure 11: Assembly and testing milestone

5. Cost Considerations Based on the different features of our project, different modules and sensors are needed to

support these functionalities. The table below shows an estimated total cost for our project:

Table 4: Cost Estimations

Name of Equipment Cost

Arduino Uno R3/ MEG-03 Microcontroller 80

GPS module 60

Arduino ds3231 Real Time Clock 10

Temperature Sensor 15

HC-SR04 Ultrasonic Distance Measuring Sensor Module 15

Helmet 40

Portable battery 30

Adafruit 2.8” 18-bit color TFT shield for Arduino 55

Camera Module 40

Jumper Wires 15

Shipping and Tax 50

Total Cost $410

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Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists

We Believe In Keeping You Safe (SafeVision Team)

Copyright © 2016, SafeVision - 12 -

Our potential funding source would be ESSEF funding as we have done our presentation to

them on January 19th. The main vendor is RP Electronic Components Ltd that can be found

online at http://www.rpelectronics.com/ or at their store located at 2752 Rupert St, Vancouver,

BC V5M 3T7.

6. Rhetorical Issues With briefly calculations, the massive cost and income calculations are shown as following:

Table 5: Investment of first year

Research and Design Cost, and Salary $500

First Implementation Cost $410

Expected Massive Production Cost including Salary $350

Market Price $800

Profit $450

Each item above is for one helmet Table 6: Annual profit estimation

Total Cost for Year 0 -$910

Production Rate for the 1st Year 10

Annual Profit of the 1st Year $4,500

Production Rate for the 2nd Year 30

Annual Profit of the 2nd Year $13,500

Production Rate for the 3rd Year 100

Annual Profit of the 3rd Year $45,000

Production Rate for the 4th Year 250

Annual Profit of the 4th Year $112,500

The curve for estimated production rate and annual income for each year shows as follows:

Figure 12: Estimated production rate and annual income

0

100

200

300

0 1 2 3 4 5

Pro

du

ctio

n R

ate

Year

Estimated Production Rate

-50000

0

50000

100000

150000

0 1 2 3 4 5An

nu

al In

com

e /

$

Production Year

Estimated Annual Income

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Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists

We Believe In Keeping You Safe (SafeVision Team)

Copyright © 2016, SafeVision - 13 -

7. Company Profile SafeVision is a start-up company comprised of six talented senior-level engineering students.

We are Pak Lun Hoi, Xuemeng Monica Li, Amina Qurban, Anastasia Suprun, Yifeng Xie, and Qing

Zhuang. We have diverse specializations and skills, and we all are confident of multitasking. To

ensure consistent forward progress and enhance team dynamics, we set up a minimum of two

weekly company meetings to achieve weekly goals. Meeting minutes are recorded and tasks

are assigned during meetings. Dropbox is being utilized as document sharing for project files.

In order to take advantage of the wide range of specializations, SafeVision is structured as

shown in Figure 13 below. Team members are expected to take responsibility for their own

expertise and collaborate with each other as well.

Figure 13: SafeVision Organizational Structure

SafeVision has six enthusiastic and innovative engineering students and each individual is

treated as an equal. Amina Qurban, CEO, is in charge of overall project process and making of

final decisions. Anastasia Suprun, COO, is responsible for operational directions and routinely

reports. Yifeng Xie, CFO, is responsible for managing the budget and product marketing.

Xuemeng Li, CTO, is in charge of the technical issues and technical supports. Qing Zhuang, LME,

is the lead mechanical engineer and is responsible for mechanical design and implementation

of the project. Pak Lun Hoi, LSE, is the lead software engineer and is responsible for software

development of the project. The profiles of individual team members are as follows:

Amina Qurban – Chief Executive Officer

Amina Qurban is currently in her last semester of undergraduate degree in Systems

Engineering. In her academic career she has gain not only technical skills but also interpersonal

skill such as leadership. She has been project manager for multiple engineering project both

software and hardware. She has one year of industry experience from Ballard Power Systems.

She worked in different teams: Product engineering and Systems engineering. As a Product

engineer she was responsible for one of the test station in the company, and as a Systems

engineer she analyzed and characterized new products which she implemented in the test

stations.

Page 19: School of Engineering Science Burnaby, BC V5A 1S6 xmli@sfuwhitmore/courses/ensc305/projects/2016/1prop.pdf · School of Engineering Science • Burnaby, BC • V5A 1S6 xmli@sfu.ca

Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists

We Believe In Keeping You Safe (SafeVision Team)

Copyright © 2016, SafeVision - 14 -

Anastasia Suprun – Chief Operations Officer

Anastasia Suprun is a 5th year Engineering Science student majoring in Systems Engineering.

Due to the diverse of her option, she has knowledge in both software and hardware design

which makes her a strong leader who is responsible for the daily operations. Throughout her

education career, Anastasia have done multiple technical projects completed both as a team

and individually where she was able to demonstrate critical thinking and problem solving skills

with great attention to details.

Yifeng Xie – Chief Financial Officer

Yifeng Xie is a fifth year student majoring in electronics engineering. She previously worked as

an electronic engineer at Sanjel Corporation which is a specialized global energy service

company. She is detailed-oriented and has experience in analyzing field data and reviewing

documentations. She is good at implementing applications on FPGA using VHDL or assembly

language and database programming by SQL or XML. She also has skills in analyzing both analog

and digital circuits, and circuit simulation by H-SPICE.

Xuemeng Li – Chief Technical Officer

Xuemeng Li is a fourth year student majoring in systems engineering. She has previously

worked in Unifiller System as a control engineer. She has programming experience with C++,

Java and JavaScript. She is also familiar with mechanical design, PLC programming and CAD

modeling. Projects completed involved device drivers for UART performance monitor as real-

time embedded systems using C and reverse engineering on leather puncher with SolidWorks.

She has good design skills in for analog and digital devices with HSPICE and VHDL.

Qing Zhuang – Lead Mechanical Engineer

Qing Zhuang is a fifth year student majoring in Systems Engineering. He has two co-op

experiences: one as a Lab Research Assistant in the Head Injury Lab in SFU surrey campus, the

other one as a Mechanical Engineering Co-op student in Cooledge Lighting Inc. Since both co-

ops required hands-on skills, he has a strong background in mechanical design, material

selection, and CAD modeling. He was trained of Basics of Machine Tools Certificate, so he has

strong hands-on ability and is familiar with different manufacturing processes.

Pak Lun Hoi – Lead Software Engineer

Pak Lun is a fifth year computer engineer major. He previously worked as an Endpoint Quality

Assurance Engineer at Tantalus System Corp. and as a Software Quality Assurance Analyst at

Appnovation Tech. His strength lies in software development, data analysis and automated

testing. He has programming experience in languages such as C, C++, Perl, and Python. Some of

the projects completed involved a Student Grading System written in C++, UART performance

monitor for Zed board written in C, and construction of a functional 4-stage BJT using

transistors and H-SPICE.

Page 20: School of Engineering Science Burnaby, BC V5A 1S6 xmli@sfuwhitmore/courses/ensc305/projects/2016/1prop.pdf · School of Engineering Science • Burnaby, BC • V5A 1S6 xmli@sfu.ca

Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists

We Believe In Keeping You Safe (SafeVision Team)

Copyright © 2016, SafeVision - 15 -

8. Conclusion Eliminating distractions are one of the main reasons PortableHUD is being implemented. By

providing an alternative way to view information without needing to change focus,

PortableHUD would increase the safety of the individual. With the flexibility to mount on

different types of helmet, users are able to use it for different activities such as cycling,

motorcycling, and snowboarding.

Our project would be cost-efficient, portable, and reliable. It would have the ability to recharge

via solar panels to ensure that the device works in all conditions. We foresee that the projected

fatalities caused by distraction would decrease when PortableHUD is being used. Compared

with other products on the market, we believe that our approach of compatibility with other

types of helmets provides our clients with a feature that other products do not offer. For

example, PortableHUD does not limit the user in using the product to a single activity allowing

the same device to be used for multiple activities such as cycling and snowboarding.

The Gantt charts used in the Project Planning section provides us with a timeline of

development to ensure that we are able to produce a prototype. With milestones, we are able

to ensure that we stay on schedule and use our time efficiently. Also, by using a Modified

Waterfall Model, we are confident to be able to create a final product within the given time

frame and budget.

We are confident that PortableHUD would make a difference in improving the safety of

individuals when performing physical activities!

9. Glossary ESSEF: Engineering Science Student Endowment Fund

GPS: Global Positioning System

HUD: Heads Up Display

RF: Radio Frequency

V2V: Vehicle-to-vehicle

Page 21: School of Engineering Science Burnaby, BC V5A 1S6 xmli@sfuwhitmore/courses/ensc305/projects/2016/1prop.pdf · School of Engineering Science • Burnaby, BC • V5A 1S6 xmli@sfu.ca

Proposal for a Safety System for Snowboarders/Cyclists/Motorcyclists

We Believe In Keeping You Safe (SafeVision Team)

Copyright © 2016, SafeVision - 1 -

10. References

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[10] "Temperature Sensor Tutorial," Instructables, [Online]. Available: http://www.instructables.com/id/Temperature-Sensor-Tutorial/. [Accessed 24 Jan 2016].

[11] "BMW’S HEAD-UP DISPLAY HELMET," BMW, [Online]. Available: http://www.cycleworld.com/2016/01/08/bmw-head-up-display-hud-motorcycle-helmet-technology-introduced-at-consumer-electronics-show/. [Accessed 24 Jan 2016].

[12] "Skully AR-1," Skully, [Online]. Available: http://www.skully.com/. [Accessed 24 Jan 2016].

[13] "Heads Up Display for any motorcycle helmet," Nuviz, [Online]. Available: http://www.ridenuviz.com/#intro. [Accessed 24 Jan 2016].

[14] "Bike HUD," Bike Systems, [Online]. Available: http://www.bike-hud.com/#bikehud. [Accessed 23 Jan 2016].

[15] "About the Canadian Ski and Snowboard Industry," Ski Canada, [Online]. Available: https://www.skicanada.org/about-us/quick-facts/. [Accessed 25 Jan 2016].