school ofconnect online session introductions, review syllabus & assignments, course objectives...

Prof. Kelly Werder HFT 3573, R&H Marketing 1

School of

COURSE SYLLABUS

Please read this syllabus in its entirety. It is a part of the course content.

Further, it is important that you understand what is required in this

course and the time frames for completing assignments and activities.

SECTION 1: COURSE INFORMATION

Course Number & Name: HFT 3573 – Resort & Hospitality Marketing

CRN: 50335

Course Credit Hours: 3

Semester: Summer 2015

Department/Program: Resort and Hospitality Management

Meeting Times/Location: Online via Canvas

Instructor Name: Prof. Kelly Werder

Office Location: RHM 219

Contact Information: email: [email protected] (Please try to use the Inbox within Canvas first) Office Hours: Online Adobe Connect sessions (see schedule) and By Appointment on most Tuesdays or

Thursdays

Prerequisites: None

Course Description: An analysis of marketing concept as it relates to resort, club, spa, recreation and

hospitality services. The course focuses on the marketing functions. The use of social media and other

marketing trends is introduced.

Required Text: Marketing for Hospitality and Tourism, 6th Ed. Kotler, Bowen & Makens. Upper Saddle River, NJ: Prentice Hall.

SUPPLEMENTAL READING: Please visit the following websites and/or read the following periodicals and newspapers for current

information:

www.hotel-online.com www.ahla.com www.arccorp.com www.hsmai.org www.iaapa.org www.iacvb.org www.hotelmotel.com www.tia.org www.world-tourism.org www.ttra.com www.cohorts.com www.hotelsmag.com www.HotelMarketing.com www.hotelmarketingstrategies.com www.americandemographics.com www.HotelMarketing.com www.hotelmarketingstrategies.com http://www.hotelinteractive.com

Course Website (Canvas): https://fgcu.instructure.com/courses/348932

http://www.hotel-online.com/

http://www.ahla.com/

http://www.arccorp.com/

http://www.hsmai.org/

http://www.iaapa.org/

http://www.iacvb.org/

http://www.hotelmotel.com/

http://www.tia.org/

http://www.world-tourism.org/

http://www.ttra.com/

http://www.cohorts.com/

http://www.hotelsmag.com/

http://www.hotelmarketing.com/

http://www.hotelmarketingstrategies.com/

http://www.americandemographics.com/

http://www.hotelmarketing.com/

http://www.hotelmarketingstrategies.com/

http://www.hotelinteractive.com/


SECTION 2: MISSION, LEARNING OUTCOMES, & MEASUREMENTS

A. PROGRAM MISSION

“The mission of the Resort and Hospitality Management program is to provide students with core

competencies and experiential learning opportunities in preparation for successful management

careers and leadership roles in the resort and hospitality industry and to instill values of lifelong

learning and community service.”

B. PROGRAM LEARNING OUTCOMES (PLOs)

Upon successful completion of the program students will be able to:

Content/discipline knowledge and skills:

PLO1: Illustrate proficiencies and skills relevant to the operational areas of Resort and Hospitality

Management.

Communication Skills:

PLO2: Apply effective communication skills.

Critical Thinking Skills:

PLO3: Evaluate information and make decisions using critical thinking and problem solving skills.

PLO4: Apply ethical reasoning and professional judgment.

C. COURSE LEARNING OUTCOMES

At the completion of this course, students should be able to:

Relate hospitality marketing concepts and its importance in the market. (PLO 1).

Create a project/presentation implementing a hospitality marketing strategy incorporating

marketing tactics designed to reach a designated target market (PLO 1, 2, & 3).

Report on marketing trends in the resort and hospitality industry, including social media

marketing and technology. (PLO 1).

Demonstrate effective oral and written communication skills through assignments and

presentations (PLO 2).

Interpret decisions and ethical reasoning that influence integrated marketing programs in resorts

and hospitality organizations (PLO 3 & 4).


D. MEASUREMENTS OF STUDENT LEARNING OUTCOMES

When assessing the learning outcomes below, if a student answer correctly 85 - 100 percent of the

questions used to assess their learning outcomes then the student EXCEEDS EXPECTATIONS.

With 70 – 84 percent score the students will MEET EXPECTATIONS. If the students obtain less

than 70 percent then their performance are BELOW EXPECTATIONS.

ALC/ILO/ PLO

Learning Objectives

Course Learning Outcomes Assessment Use To

Measure Outcomes

Content/Discipline

Knowledge & skills

Relate hospitality marketing concepts and its

importance in the market. (ILO1, PLO 1).

Create a project/presentation implementing a

hospitality marketing strategy incorporating

marketing tactics designed to reach a

designated target market (ILO1, 2, & 3; PLO

1, 2, & 3).

Report on marketing trends in the resort and

hospitality industry, including social media

marketing and technology. (ILO1, PLO 1).

Assignments,

Discussions (online and

in-class)

Communication

ILO2 & PLO 2




designated target market (PLO 1, 2, & 3).

Demonstrate effective oral and written

communication skills through assignments

and presentations (PLO 2).

Assignments, Final

Project

Critical/Analytical

Thinking

ILO 3, PLO 3& 4




designated target market (PLO 1, 2, & 3).

Interpret decisions and ethical reasoning that

influence integrated marketing programs in

resorts and hospitality organizations (PLO 3

& 4).

Assignments,

Discussions (online and

in-class), Final Project


ALC – Academic Learning Compact (State of Florida requirements)

ILO – University Learning Outcomes

PLO – RHM Program Learning outcomes

SECTION 3: LEARNING OUTCOME EVALUATION METHODS AND GRADING POLICIES

A. Course Grading: assigned based on the total number of points earned on the following assignments:

GRADE COMPONENT

POSSIBLE

POINTS

% OF

GRADE

INDIVIDUAL ASSIGNMENTS

Online Assignments/Discussions (9 @ 5 points each; 1 @ 1

point (Intro); 1 @ 4 points (Ethics))

50 50%

Written Assignments (2 @ 10 points each; 1 @ 5 points) 25 25%

Final Project (1 @ 25 points) 25 25%

Total Course Points 100 100%

B. How your final course grade is determined based on total points earned:

Grade Points Range

A 93 - 100.0

A- 90 - 92.9

B+ 88 - 89.9

B 83 - 87.9

B- 80 - 82.9

C+ 78 - 79.9

C 70 - 77.9

D+ 68 - 69.9

D 60 - 67.9

F Less than 60.0

C. Course Requirements:

Reading: This course will be delivered online via Canvas. In preparation for each week, students are

responsible for reading the assigned chapter(s) prior to completing the online discussions. Students are also

responsible for learning the material in the chapters, demonstrating understanding of topics in the

discussions, and assignments. They are expected to ask questions about any area they do not understand.

Discussions: Discussions are a key aspect of this course. Your Discussions will take place online inside

Canvas. To receive full credit, you must post your initial response by Wednesday of that week (approx.

200 words) addressing the key issues and related marketing concepts, plus a minimum of two substantive

replies by Sunday of that week.

Assignments: ALL papers must be submitted in APA format with Cover Page and Reference Page, and

proper citation. Content pages should be a minimum of 2-3 pages. Please see specific assignments in the

Schedule below and on Canvas.

Final Project – Students will create a Marketing Campaign for a particular hospitality business they have

been studying throughout the course. Your final plan will need to include a paper (in APA format with

References incorporated) describing the components of the campaign, including the target market, all


advertising, events, social media, etc. A specific budget will need to be included as well. Additional

details about the scope of this assignment will be shared on Canvas and via Announcements. You will

share your campaign in a Discussion towards the end of the course.

SECTION 4: TEACHING METHODS, PHILOSOPHY, & MESSAGE TO STUDENTS

A. TEACHING METHODS

The methodology for this course will include instructor presentation, online class discussions, and

written assignments.

B. TEACHING PHILOSOPHY

The best learning experience is an interactive one. This class will offer ample opportunity for

student participation and to apply learning principles to realistic case studies and situations.

C. MESSAGE TO STUDENTS

This Class prepares students for applying marketing concepts to Resort & Hospitality

management. You should leave this class with knowledge and skills you can use in future

employment experiences and/or future classes.

“The instructor reserves the right to amend the tentative schedule as

deemed necessary.”

SECTION 5: TENTATIVE CLASS SCHEDULE

NOTE: Class Weeks run from Monday through Sunday. All weekly Discussions and Assignments

due dates are noted below and on Canvas.

WEEK Class Date

Chapters, Topics, Assignments, & Deadlines

1

Week of May 5

Tues.

May 6 at 1 p.m.: Adobe

Connect online session

Introductions, Review Syllabus & Assignments, Course Objectives and Course Calendar. Review of writing expectations and resources. Optional: Tuesday May 6 at 1 p.m.: Adobe Connect online session –discussion of expectations for class, what is marketing and Question & Answer session/online office hours. Session will be recorded. Link will be available in weekly announcement. PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS Reading: Chapter 1. Introduction: Marketing for Hospitality and Tourism Chapter 2. Service Characteristics of hospitality and Tourism Marketing Assignment 1 Due, Sunday, May 17: Submit 3 options for Final Project subject to


approval. This can be any type of hospitality business (hotel, restaurant, cruise line, golf club, attraction, spa, etc.). Review the Final Project Assignment for more information. One of your options will be approved as the topic of your Final Project. Papers must be in APA format and submitted online via Canvas. ALL other assignments will be based on this one.

Discussion – Please Introduce yourself

{{Please note: For all Discussion Forums – initial post is due Wednesday; minimum of two replies due by Sunday.}}

Please introduce yourself to the class and include what you hope to learn in the next 10 weeks.

After sharing your post, please read and reply to a minimum of two other classmates. Replies should be substantive, add to the conversation, ask questions and/or include new information. "I agree" and "Great Post" will NOT be considered as meeting this requirement.

Be sure to review your post and replies for proper spelling and grammar.

Discussion - Customer Service as Marketing


Read Chapter 2. Service Characteristics of hospitality and Tourism Marketing.

Discuss the role of Customer Service and Guest Relations in the Hospitality and Tourism industry. How is Guest Relations and Customer Service marketing in the Hospitality industry? How can poor customer service work against even the best advertising campaign? Support your analysis with references from the textbook AND additional sources. Be sure to include References. (200 - 500 words)

After sharing your post, please read and reply to a minimum of two other classmates. Replies should be substantive, add to the conversation, ask questions and/or include new information. Include references from the textbook in your replies where appropriate. "I agree" and "Great Post" will NOT be considered as meeting this requirement. (100 - 200 words)


2

Week of May 18

Optional: Tuesday May 19 at 1 p.m.: Adobe Connect online session –discussion of upcoming assignments, marketing research and Question & Answer session/online office hours. Session will be recorded. Link will be available in


Optional: Tuesday May 19 at 1 p.m.: Adobe Connect online session

weekly announcement. PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS Reading: Chapter 3. The Role of Marketing in Strategic Planning PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES Reading: Chapter 4. The Marketing Environment Chapter 5. Marketing Information Systems and Marketing Research

Discussion - Marketing Research


Read Chapter 5. Marketing Information Systems and Marketing Research.

Why is Marketing Research so important in the development of marketing campaigns and marketing plans? What are some examples of marketing research data and research sources that would be helpful to a hospitality business? How might this apply to your Final Project subject? Support your analysis with references from the textbook and/or outside sources. Be sure to include References. (200 - 500 words)

After sharing your post, please read and reply to a minimum of two other classmates. Replies should be substantive, add to the conversation, ask

questions and/or include new information. Include references from the textbook in your replies where appropriate. "I agree" and "Great Post" will NOT be considered as meeting this requirement. (100 - 200 words)


3

Week of May 25 Optional: Tuesday May 26 at 1 p.m.: Adobe Connect online session.

Optional: Tuesday May 26 at 1 p.m.: Adobe Connect online session –discussion of upcoming assignments, target marketing, ethics in marketing and Question & Answer session/online office hours. Session will be recorded. Link will be available in weekly announcement. PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES Reading: Chapter 6. Consumer markets and Consumer Buying Behavior Chapter 7. Organizational Buyer Behavior of Group Market Chapter 8. Market Segmentation, Targeting, and Positioning Assignment 2 Due, Sunday, May 31: Using your Final Paper subject approved by


your Professor, discuss the Target Market of your chosen hospitality business supporting your findings with references/citations from the textbook and/or other library-quality references. Papers must be submitted in APA format with Cover Page and Reference Page, and proper citation. Content pages should be a minimum of 2-3 pages.

Discussion - Ethics


Read the Ethics article posted in the Discussion. Share three (3) take-aways from this article that you feel will be important for your future career. Support your analysis with references from the textbook and/or outside sources. Be sure to include References. (200 - 500 words)



4

Week of June 1 Optional: Tuesday June 2 at 1 p.m.: Adobe Connect online session

Optional: Tuesday June 2 at 1 p.m.: Adobe Connect online session –discussion of upcoming assignments, internal marketing and Question & Answer session/online office hours. Session will be recorded. Link will be available in weekly announcement. Reading: PART III: DEVELOPING THE HOSPITALITY AND TOURISM MAKRETING MIX Chapter 9. Designing and Managing Products Chapter10. Internal marketing

Discussion - Internal Marketing


Read Chapter 10. Internal marketing.

What is Internal Marketing? Why is it important for a Hospitality Business? How might this apply to your Final Project subject? Support your analysis with references from the textbook AND examples from other sources. Be sure to


include References. (200 - 500 words)

After sharing your post, please read and reply to a minimum of two other classmates. Replies should be substantive, add to the conversation, ask

questions and/or include new information. Include references from the textbook in your replies where appropriate. "I agree" and "Great Post" will NOT be considered as meeting this requirement. (100 - 200 words)


5


Optional: Tuesday June 9 at 1 p.m.: Adobe Connect online session –discussion of upcoming assignments, Pricing and Question & Answer session/online office hours. Session will be recorded. Link will be available in weekly announcement. Reading: PART III: DEVELOPING THE HOSPITALITY AND TOURISM MAKRETING MIX Chapter 11. Pricing Products: Pricing Considerations, Approaches, and Strategy Chapter 12. Distribution Channels

Discussion - Pricing: Chapter 11 - Pricing Products: Pricing Considerations, Approaches, and Strategy


Read Chapter 11 - Pricing Products: Pricing Considerations, Approaches, and Strategy.

Using the subject of your Final Project as an example, share their pricing strategy in your initial Discussion post. What is the pricing strategy? Why type of market are they attracting (e.g. luxury? value conscious? etc.) Do they offer a tiered pricing? Do they often offer discounts or sales? Share as much as you can about Price for your subject. Support your analysis with references from the textbook. Be sure to include References. (200 - 500 words)




6

Week of June 15 NO Adobe Connect session – NO Office Hours available this week

Reading: PART III: DEVELOPING THE HOSPITALITY AND TOURISM MAKRETING MIX Chapter 13. Promoting Products: Communication and Promotion Policy and Advertising

Discussion - Chapter 13 - Promoting Products: Communication and Promotion

Policy and Advertising


Read Chapter 13 - Promoting Products: Communication and Promotion Policy and Advertising

For this Forum, you will take a look at the subject of your Final Project as an example, as well as a large hospitality business (e.g. hotel chain, restaurant chain, cruise line, etc.). Look at the advertising each is doing for their business -- where is the focus? Is it mass marketing via TV, Radio and traditional media? OR are they focusing more on Direct Marketing via email, mobile and other means? How are they working in social media? Have they had any viral marketing campaigns? Compare the advertising for the larger businesses with the advertising for the business you are studying for your Final Project.

Support your analysis with references from the textbook. Be sure to include References. (200 - 500 words)

After sharing your post, please read and reply to a minimum of two other

classmates. Replies should be substantive, add to the conversation, ask questions and/or include new information. Include references from the textbook in your replies where appropriate. "I agree" and "Great Post" will NOT be considered as meeting this requirement. (100 - 200 words)


7

Week of June 22 NO Adobe Connect session – NO Office Hours available

Reading: PART III: DEVELOPING THE HOSPITALITY AND TOURISM MAKRETING MIX Chapter 14. Promoting Products: Public Relations and Sales Promotion Chapter 15. Professional Sales Assignment 3 Due, Sunday, June 28: Using your Final Project subject approved by Prof. Werder, research the advertising and marketing distribution channels currently used by your chosen hospitality business. What is their advertising mix? What media do they focus on? (e.g. TV? Social? Online?) Are they advertising in print? How about events and trade shows? Be sure to explore all


this week

channels. Papers must be submitted in APA format with Cover Page and Reference Page, and proper citation. Content pages should be a minimum of 2-3 pages.

Discussion: Chapter 14 - Promoting Products: Public Relations and Sales Promotion {{Please note: For all Discussion Forums – initial post is due Wednesday; minimum of two replies due by Sunday.}} After reading Chapter 14, take a look at the public relations efforts by the business you are studying for your Final Project. Share what they are doing in this area. Do they share press releases? Have they been featured in the press? Do they support any charitable organizations or sponsor events? Have they had to deal with any crisis management? How are they integrating social media into their PR efforts?

Support your analysis with references from the textbook. Be sure to include References. (200 - 500 words) After sharing your post, please read and reply to a minimum of two other classmates. Replies should be substantive, add to the conversation, ask questions and/or include new information. Include references from the textbook in your replies where appropriate. "I agree" and "Great Post" will NOT be considered as meeting this requirement. (100 - 200 words) Be sure to review your post and replies for proper spelling and grammar.

As you study this topic, be sure to consider how you will – or will not -- incorporate PR into your marketing campaign for your Final Project.

8


Optional: Tuesday June 30 at 1 p.m.: Adobe Connect online session –discussion of upcoming assignments, advertising, public relations, online marketing and Question & Answer session/online office hours. Session will be recorded. Link will be available in weekly announcement. Reading: PART III: DEVELOPING THE HOSPITALITY AND TOURISM MAKRETING MIX Chapter 16. Direct and Online Marketing: Building Customer Relationships Discussion - Online Reviews; Chapter 16 - Direct and Online Marketing: Building

Customer Relationships

{{Please note: For all Discussion Forums – initial post is due Wednesday;


minimum of two replies due by Sunday.}}

One area of online marketing – that is part PR, part social media – is review sites. For this online Assignment/Discussion, please review your recent experience (within past month) at a hotel, restaurant, attraction or other hospitality venue. Post your review on a site such as TripAdvisor, Yelp!, or the business' Facebook page. Please take care to be polite in your reviews, use proper grammar and spelling and share both positive feedback and constructive criticism if possible. Post a copy of your review in your initial post to the Discussion forum along with a link to the actual review. Please note if your review had any response or comment from the business.



9

Week of July 6 Optional: Tuesday July 7 at 1 p.m.: Adobe Connect online session

Optional: Tuesday July 7 at 1 p.m.: Adobe Connect online session –discussion of upcoming assignments, destination marketing and Question & Answer session/online office hours. Session will be recorded. Link will be available in weekly announcement.

Final Project and Destination Marketing

Final Project Due, Sunday July 12 – Students will create a Marketing Campaign for a particular hospitality business they have been studying throughout the

course. Your final project will need to include a paper (in APA format with References incorporated) describing the components of the campaign, including the target market, all advertising, events, social media, etc. A budget will need to be included as well. Who are you trying to reach? What is the goal of this particular marketing campaign? How will you reach your target market? What would you spend on this marketing campaign? What type of return on investment (ROI) are you expecting? All of these questions should be answered within your paper. Support your marketing recommendations with sources used in this class or other library-quality references. PLEASE NOTE: Late submission will NOT be accepted for this assignment.

Reading: PART IV: MANAGING HOSPITALITY AND TOURISM MARKETING Chapter 17. Destination Marketing

Discussion: Chapter 17 - Destination Marketing



Review Chapter 17 – Destination Marketing. Select a Destination anywhere in the world that you would like to visit – preferably somewhere you have not yet visited. Research this destination. Share the destination and the marketing that you encountered as you researched the destination. What types of marketing did you find? Who was marketing? (individual businesses? CVB? Chambers of Commerce?) What marketing tactics got your attention? Did anything in your research turn you off from this Destination? What suggestions would you make in regards to marketing this Destination? Share anything else that you found of interest in your post.

Support your analysis with references from the textbook. Be sure to include References. (200 - 500 words)



10

Week of July 13 Optional: Tuesday July 14 at 1 p.m.: Adobe Connect online session

Optional: Tuesday July 14 at 1 p.m.: Adobe Connect online session –wrap-up and Question & Answer session/online office hours. Session will be recorded. Link will be available in weekly announcement. Readings: PART IV: MANAGING HOSPITALITY AND TOURISM MARKETING Chapter 18. Next Year's Marketing Plan Share your Marketing Campaign with the Class in the online Discussion.

{{Please note: For all Discussion Forums – initial post is due Wednesday; minimum of two replies due by Friday, July 17 – last day of classes for Summer C.}}

After sharing your post, please read and reply to a minimum of two other classmates. Replies should be substantive, add to the conversation, ask questions and/or include new information. Include references from the textbook in your replies where appropriate. "I agree" and "Great Post" will NOT


be considered as meeting this requirement. (100 - 200 words)


“The instructor reserves the right to amend the tentative schedule as deemed necessary.”

SECTION 6: CLASSROOM FORMAT, POLICIES, MANAGEMENT STATEMENT

A. CLASS ROOM FORMAT

All Class Discussions and Activities will be conducted in class or online via Canvas. ALL

assignments are to be submitted ONLINE by the deadline through the Course Website on Canvas.

CLASSROOM POLICIES

Assignments must be submitted online by the date due. Late penalties will be applied to

assignments submitted after the due date noted on the course syllabus and in Canvas.

If you need to submit an assignment late due to illness or other issues, please contact the

professor. Assignments may not be accepted late without specific approval by the professor.

All written assignments should be carefully proof-read, free of grammatical and spelling

errors, and in APA format.

SECTION 7: UNIVERSITY & COLLEGE STANDARDS & POLICIES

Academic Behavior Standards and Academic Dishonesty - All students are expected to demonstrate

honesty in their academic pursuits. The university policies regarding issues of honesty can be found in the

FGCU Student Guidebook under the “Student Code of Conduct” on page 11, and “Policies and

Procedures” sections on pages 18 - 24. All students are expected to study this document which outlines

their responsibilities and consequences for violations of the policy. The FGCU Student Guidebook is

available online at http://studentservices.fgcu.edu/judicialaffairs/new.html

Copyright – The university requires all members of the university community to familiarize

themselves and to follow copyright and fair use requirements. You are individually and solely

responsible for violations of copyright and fair use laws. The university will neither protect nor

defend you nor assume any responsibility for employee or student violations of fair use laws.

Violations of copyright laws could subject you to federal and state civil penalties and criminal

liability, as well as disciplinary action under university policies.

Disability Accommodations Services - Florida Gulf Coast University, in accordance with the Americans

with Disabilities Act and the university’s guiding principles, will provide classroom and academic

accommodations to students with documented disabilities. If you need to request an accommodation in

this class due to a disability, or you suspect that your academic performance is affected by a disability,

please contact the Office of Adaptive Services. The Office of Adaptive Services is located in Howard

Hall 137. The phone number is 239‐590‐7956 or TTY 239‐590‐7930

University Policy about Student Observance of Religious Holidays - All students at Florida Gulf

Coast University have a right to expect that the University will reasonably accommodate their religious

observances, practices, and beliefs. Students, upon prior notification to their instructors, shall be excused


from class or other scheduled academic activity to observe a religious holy day of their faith. Students

shall be permitted a reasonable amount of time to make up the material or activities covered in their

absence. Students shall not be penalized due to absence from class or other scheduled academic activity

because of religious observances. Where practicable, major examinations, major assignments, and

University ceremonies will not be scheduled on a major religious holy day. A student who is to be

excused from class for a religious observance is not required to provide a second party certification of the

reason for the absence.

http://www.fgcu.edu/generalcounsel/files/policies/4.005%20Student%20Observance%20of%20Religious

%20Holidays.pdf

Grading Policies and Grading Systems - The grading system at FGCU is described in the FGCU

Catalog and is overseen by the Office of Planning and Institutional Performance.

(http://www.fgcu.edu/catalog/) In accordance with FERPA (Family Educational Rights and Privacy Act, 1974), grades may not be

announced in class or displayed in any public view by use of the Student ID number (or social security

number) in a paper or electronic format. Electronic display format includes email or a web-based

environment such as Angel.

SECTION 7: UNIVERSITY & COLLEGE STANDARDS & POLICIES CONT.

Retention of Papers, Tests, Student and Class Records - University policy dictates that any materials,

hardcopy or electronic, that contribute to the determination of a course grade be maintained by individual

faculty for one full academic year after the end of the semester. In addition, departments/programs must

maintain all records pertinent to grades for any faculty no longer with the university.

Eagle Mail - is Florida Gulf Coast University’s student e-mail system. Your FGCU Eagle Mail account

MUST be activated. If you are a first time student, you will need your PIN and Student ID, both of which

are assigned at registration.

- If you don’t know your PIN, you will need to go to the Registrar's office to retrieve it.

- To activate your account, visit http://admin.fgcu.edu/IS/applications/studentaccts/activate.asp.

- The ANGEL (at http://elearning.fgcu.edu) will be used as the primary application for learning and

communication. Additional course information may be distributed via Eagle Mail, so make sure you

know how to retrieve your Eagle mails, and check it very frequently (at least once a day).

- Log in to ANGEL at http://elearning.fgcu.edu. You need to use FGCU Eagle Mail account and

password to log in.

- Assignments, instructions, and other course information on ANGEL are integral components of the

course material and are hereby incorporated as part of this syllabus.

The FGCU Writing Center - assists student writers through free, accessible, learning-based writing

consultations. Our primary goals are to help students improve their abilities to think independently, to

write critically, and to learn and implement strategies that will assist them in producing effective writing

assignments. Consultants help writers with brainstorming, formulating a clear thesis, developing their

ideas, and revising. Writing Center sessions are designed to assist writers in improving their ability to

revise independently. Writing Consultants also help writers identify issues of style and mechanics;

however, they do not edit or proofread. The Writing Center is located in Library West, 202C. Library

West is not accessible from the main Library building (Library East). Phone: 239/590-7141

http://www.fgcu.edu/generalcounsel/files/policies/4.005%20Student%20Observance%20of%20Religious%20Holidays.pdf

http://www.fgcu.edu/generalcounsel/files/policies/4.005%20Student%20Observance%20of%20Religious%20Holidays.pdf

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