School Meals That

Rock!

Broome Tioga BOCES

Rock on CaféTM

ProgramPresented By Julie Raway, MPH, RDN, CDN, SNS

The Rock on CaféTM Program

• Service of Broome Tioga BOCES Food

Service Management

• Services contracted by 15 school districts

• Serving an average of 20,000 lunches and

8,000 breakfast per day

• Approx. 8,400 students qualify for

Free/Red. meals (Broome/Tioga)

Mission

Enrich the educational process by

providing a quality child nutrition program

Background

• 1999 Started Bid Group

– 15 School Districts

• 2001 Power-up For Breakfast Promotion

– First Community Backed Program

• 2005-2006 Wellness Policy Planning

• 2006-2008 Hired Registered Dietitian Consultant

• 2007 Launched Rock on CaféTM

• 2009-Present Full Time Registered Dietitian on

Staff

Healthy, Hunger-Free Kids Act• Meeting Weekly Requirements of the Meal

Pattern:

– Age-appropriate calorie limits (min/max)

– Larger servings of vegetables and fruits

– A wider variety of vegetables, including dark

green and red/orange vegetables and legumes

– Fat-free or 1% milk (flavored milk must be fat-

free)

– More whole grains/adequate protein

– Elimination of trans fats and 10% or less of

total calories from saturated fat

– Less sodium

“New” Meal Regulations

Competitive Foods

(A La Carte Sales)

• Snack, beverages, and other entrée

items sold during school hours

• Nutrient Standards

– Calories, sodium, fat and sugar limits

• Identifying acceptable (price and taste)

products can have a positive/negative

effect on a programs financial status

No One Wants A Healthy Garbage Can!

Beginning Stages

FSD

District

School

District

Buy In

1. Food Service

Director Support

2.

Superintendent/

Administrator

Support

3. Board of

Education,

Parents, & Staff

Process of Development

Product

Review

Staff

Recipes

Menu

Kid

Approval

4. Student Surveys

& Taste Testing

5. Creation of

Cycle Menu &

Analysis1. Cutting

Products

2. Staff

Development,

Training, & Buy-in

3. Creation of

New Recipes

Identity Process

Logo

Development

Community

Connection

Merchandising

Data

Monitoring

PR

4. Launch PR

Campaign To

Spread Message

5. Measure of

Success1. Creating A

Unified ‘Look’

2. Gain Support

of Community

Partners

3. Stickers,

Aprons, Posters,

& Menu Boards

Recipe Development

• Recipe Team

• Current Focus

– Orange Vegetables

– Dark Green

Vegetables

– Legumes

– Fresh Fruits

and Vegetables

– Whole Grains

• Kid Test Tasted

Hummus Taste Test!

Local Foods and Taste Tests

• New York State apples were preferred,

by a long shot!

• Among the participating students:

– Ben Franklin Elementary, 38 voted for the

New York apple, compared to 15 for the

Washington apple

– At East Middle School, 42 students

preferred the New York apple while only 17

chose the Washington apple.

Local Foods and

Taste Tests

Promotions

Rex & Roxy Birthday Celebration

Walt Disney’s Birthday

Nutrition Education in the Cafeteria

Nutrition Education in the Classroom

Broome & Tioga Counties

ApproachThe Rock on Cafe™

15 School Districts

Involvement of Every Director

Recipe

Development

Promotion

Menus

Bids

Community

Involvement

Nutrition

Education

Rock on CaféTM

www.rockoncafe.com

Be sure to

“like” the

Rock on Café

on Facebook!www.facebook.com/RockOnCafe

QuestionsHave A Rockin’ Good Day!