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ASN SRSEC SCHOOLINDIA BUSINESS PLAN
Written by 1.JANANI 2. AAKRITI 3. ANIMESH 4. DHRITI 5. PAKHI 6.
SHREYA
MS. MONICA KAPAHILEADTEACHER
CREATED AS PART OF THE SCHOOL ENTERPRISE CHALLENGE AWARDS PROGRAMME – SILVER LEVEL
Section A: Our Business DetailsBusiness Name ASN HERBAL HUTBusiness Activity PRODUCTION AND SALE OF MEDICINAL PLANTSMain product / service MEDICINAL PLANTS AND THEIR PRODUCTSNo. of students involved in business planning activities (including writing this Business Plan)
Boys 20 Girls 30 Total 50
Financial SummaryOur Local Currency is: Rupee
64.03US Dollars $
Period of time budgeted for April to October
Total Income (Estimated) 84,500 1319.6
Total Direct Costs (Estimated) 47,000 734.03
Gross Profit (Estimated) 3131500 585.66
Total Indirect Costs (Estimated) 1,100 17.17
Net Profit (Estimated) 57,500 898.01
Start-Up Costs (Estimated) 3,000 46.85
Section B: Market Research and Target Market
1. Here is a description of the Market Research done by us, including how many people we spoke toA survey form was made for existing users and new users and we spoke to about 100 people in our vicinity and in the areas where our students live.
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2. These are the results of our Market Research, including who is going to buy our product/service and why they will buy it.
Our existing users were more than happy with our products and wanted to continue with us. We also have a number of new customers who were health conscious and wanted to give our products a try.Our publicity was through word of mouth.
Section C: Competitors and Competitive Advantage
3. These are our main competitors and their strengths and weaknesses. Competitor Name What basis will we be
competing with them on? Price, quality, location?
Strengths Weaknesses
Patanjali Price and location Have a wide range and have retail outlets
Processed products are available
Fab India Price and location Quality products and on line availability
Limited outlets and expensive
Nature and me Price and location Quality products and on line availability
Limited outlets and expensive
4. Our competitive advantage – Therefore we are going to be better than our competitors:We have good products of moderate range. Home delivery is available and the products can be seen as they are being grown in our medicinal garden in the school premises.
Section D: SWOT Analysis
5. This is our SWOT Analysis. Strengths – What are our business’ strengths?
Our rates are low, availability is high and, direct buying by customers enhancing the business abilities of the students.
Weaknesses – What are our business’ weaknesses?
Limited plants can be grown and time is limited.
Opportunities – What opportunities do we have for our business?We will be selling our products to Direct buyers The products will also be sold to Parents, teachers and Local people.The products will also be sold through the school website, social mediaSale will also happen through the Spread of the good word by our users.
Threats – Do we face any threats to our business?
Few plants may not be able to survive due to climatic conditions. Climatic conditions are a regular threat although we are working on a green house.
Section E: Operational Plan
6. These are the one-off tasks we will need to do to start-up / develop our business:
For the development of the business we need to reach out to more people and popularise our products giving valid information regarding their use and benefits and also the upkeep of the plants.Saplings and seeds of already grown plants are matured and ready for expansion
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Analysis of the previous year’s business will be doneTeams will be diversified and more organisedAll activities related to the production of plants will be intensified.
7. These are the daily, weekly and monthly tasks we need to do to actually run our business:
8. Our business team structure – Here are the names and positions of the business team members with a reference if they are teachers/students and our organogram.
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Production directors ( plant and manure)-
Arpita and Dhriti
Marketing director-(Aakriti and Animesh)
Managing director( Monica Kapahi-Teacher)
(K.S.Janani And Pakhi)
Task How long does it take? How often?Daily/Weekly/Monthly
Who?Who will be responsible
Regular watering and monitoring of the plants
1 hr daily Plant production team
Production of manure 1 hr monthly Manure production team
Providing adequate manure to the plants
2 hr weekly Plant production team
Maintaining rolly polly,mulchy bulchy,compost pit
1 hr daily Manure production team
Formulating strategies to promote business
2 hour daily Managing director
Publicity of the product
2 hrs weekly Marketing team
To deliver the product 3 hrs weekly Sales team
To keep the track of the finances
1 hr daily Accounts team
Accounting director-(Simran)
Social media and blog manager-
(Animesh)
Advertising manager-( Dipika
and Aarushi)
Record keeping manager-
( Lavannya)
Sales director-(Sanya)
Production team-( 12 students)
Marketing-( 12 students) Sales-( 12 students)
Section F: Marketing and Sales Plan
9. These are our 4 P’s (Product, Price, Place, Promotion) and an explanation of what is new/has changed (if needed).
a) P roduct – Our product/service is to sell medicinal plants and their products b) P rice – We will sell it at this price: between 50 to 100c) P lace – We will sell our product/service at this place: within school campus,outside nearby
parks,neighbourhood market places, in society fetes like diwali mela,durga pooja stalls etc.d) P romotion – We will promote our product/service by: word of mouth, at ptm and by distributing
flyers,through social media.catalougues and posters
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SECTION G: Risk Assessment
10. This is our Risk Assessment Table with the risks we identified that could affect our school business and how we will overcome them.
Risk
Chance it happens
(High, Medium, Low)
Level of Impact
(High, Medium, Low)
Ways to reduce this risk Person Responsible
Plants will die medium low Proper upkeep, more production
Production team
Plants may not sell high
highMore publicity
Sales team and advertising team
Limited stocks low low Need to produce more plants Production team
Cost factormedium high
Repeated monitoring and check on plants
Accounts team and finance team
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FORM-1Appendix Section: Students in Action
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FORM-2
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Please find in this space 3 pictures (when possible) that clearly show our involvement as students in our business planning activities.
Competitor AnalysisMy Business Competitor A
PatanjaliCompetitor B
Fab IndiaCompetitor CNature & Me
Where is the Competitor located ?
In School, in Market, in neighbourhood area
Limited Outlets Outlets located very far off
Online purchase
What products or service do they sell?
Medicinal Plants Ayurvedic Products in processed form
Ayurvedic Products in processed form
Ayurvedic Products in processed form
What are the competitor’s prices?
Example Tulsi Plant $ 0.736
Example Tulsi Green Tea $ 2.57
Example Tulsi Green Tea $ 11.93
Example Tulsi Green Tea $ 36.67
What are their operating hours?
Yes we would operate after school hours
10:30 a.m. to 6:00 p.m
Round the Clock Round the Clock
Who are their customers?
We will cater to all types of customers
Cater to all types of customers
Cater to Elite Class
Cater to Elite Class
What methods of marketing do they use?
We will market through students and provide door to door service
Advertisements Online promotion Online promotion
How are they trying to develop or expand?
Limited variety of Plants
Wide range of products
Wide range of products
Wide range of products
Do they have a good reputation locally?
We will also give good quality products
Yes, Maintaining Quality Products
Yes, Maintaining Quality Products
Yes, Maintaining Quality Products
Do they offer any extra services?
Yes, we will provide free home delivery
No No No
What are their strengths?
Yes, we will provide quality products in time
Nominal Cost and Quality Products
Quality Products Quality Products
What are their weaknesses?
No Brand Name Products are available in processed form
Products are available in processed form and they are expensive
Products are available in processed form and they are expensive
What is their Unique Selling Point?
Provide natural product (Medicinal Plants) along with processed form, with nominal price
Quality Products and Brand Name
Quality Products and Brand Name
Quality Products and Brand Name
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How can we beat this competitor?
By providing natural products (Medicinal Plants) along with processed form, with nominal price
FINANCIAL PLAN
1. Income (estimated)
NAME OF PRODUCT OR SERVICE
QUANTITY SALES PRICE SALES INCOME (Quantity x Sales Price)
Aloe vera 200 70 14000
Holy basil 250 50 12500
brahmi 30 100 3000
Pathar chat 150 70 10500
ajwain 100 50 5000
niazbo 250 50 12500
ashwagandha 50 100 5000
Lemon grass 150 70 10500
Kari Patta 150 70 10500
Kari Patta Powder 20 Pkt 20 / pkt 400
Basil Powder & Seeds 20 Pkt 30 / Pkt 600
TOTAL SALES INCOME 1330
2. Direct Costs (estimated)
NAME OF ITEM QUANTITY COST PER ITEM TOTAL COSTS (Quantity x Cost per Item)
Saplings & seeds 700 20 14000
Jute Bags 1500 5 7500
Transport 2 0
Shovels 10 40 400
Water Pipe 50 Meter 20 / meter 1000
Grinder 1 2500 2500
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Gardening gloves 50 10/pair 500
Manure bags 30 30/bag 900
canopy 1 1000
Loan repaid 10000
TOTAL DIRECT COSTS 82
3. Gross Profit (estimated)Our Local Currency
TOTAL SALES INCOME 84500
TOTAL DIRECT COSTS 37000
GROSS PROFIT (Total Sales Income – Total Direct Costs)
47500
4. Indirect Costs (estimated)
NAME OF ITEM QUANTITY COST PER ITEM TOTAL COSTS (Quantity x Cost per Item)
Transport for marketing trips
5 200/trip 1000
Advertising poster 2000 2/poster 4000
Letter to parents 3500 1/letter 3500
TOTAL INDIRECT COSTS 7500
5. Net Profit (estimated)
Our Local Currency
GROSS PROFIT 58600
TOTAL INDIRECT COSTS 7500
NET PROFIT (Gross Profit – Total Indirect Costs)
51100
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6. Start-Up Budget (estimated)Our Start-Up Budget is the costs of the Equipment and Supplies that we will need to start/grow our business.
a) Equipment Start-up
EQUIPMENT
NAME OF ITEM QUANTITY COST PER ITEM TOTAL COST (Quantity x Cost per Item)
grinder 2 2500 5000
Watering can 5 100/can 500
Watering pipe 50m 50/m 2500
TOTAL EQUIPMENT 8000
b) Equipment we don’t need to buy as we own/have access to: 1. Rolly Polly2. Shovels3. Water Pipe
c) Supplies & Expenses Start-up
SUPPLIES & EXPENSES START-UP
NAME OF ITEM QUANTITY COST PER ITEM TOTAL COST (Quantity x Cost per Item)
Scissors 10 50/scissor 500
Transport 5 trips 100/trip 500
Gardening gloves 100 10/glove 1000
Manure bags 10 0 0
Letter to parents 3500 1 3500
TOTAL SUPPLIES & EXPENSES START-UP 5000
Equipment Start-up costs + Supplies & Expenses Start-up costs = Start-Up Budget costs11
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Our Local CurrencyEquipment Start-up 3000
Supplies & Expenses Start-up 1100
TOTAL START-UP BUDGET 4100
d) We will raise the Start-Up capital needed for our business by:
we will use the profits earned in the previous year
We have repaid the loan taken from school
Additional comments:
WE HAVE KEPT ASIDE RS 10000/- FORUSE IN THE FUTURE.
Our Local Currency used : INR
Exchange rate to US Dollars: 64.03
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Your opinion matter to us and we want to make sure the Awards Programme works for you. Please ask your teacher to fill in the following section. ONLY SCHOOLS THAT COMPLETE THIS SECTION WILL BE ELIGIBLE FOR AN AWARD. Please choose ONE option in each row.
A. STUDENTS’ IMPROVEMENT ON SKILLS
After going through the activities to develop the Business Idea and Plan do you feel your students...
Did not improve
Stayed the
sameImproved
1. Are more confident speaking in front of other people (e.g. during market research)
2. Work better with people with different opinions to theirs
3. Have improved their team working ability, e.g. if other team members were struggling they offered support to them
4. Are more confident analysing information
5. Are more able to use their ideas to organise and plan work in order to reach their goals
6. Are more able to look at different ways to solve a problem and are more confident in selecting a solution
B. YOUR OPINION ON THE SCHOOL BUSINESS PLANNING PROCESS
1. Through the school business planning process, which skills do you think students improved/gained the most (max 3):
Leadership Communication Aspiration
Confidence Decision making Other – Please specify:
Problem solving Team work
2. Do you feel the activities helped students improve their performance in other subjects at school? You can choose more than one option.
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No Yes, in Science
Yes, in Maths Yes, Other – Please specify:
Yes, in Writing & Reading
3. Have the students used the skills learned through the school business planning outside school?
NoI don’t knowYes – Please specify:
CONGRATULATIONS on writing your Business Plan! You can now GET STARTED and put all your learning into action! Now is the time for you to actually run your business!
Remember to submit your completed business plan to the School Enterprise Challenge Awards Programme by logging in to your account at: www.schoolenterprisechallenge.org/login
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