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1 GOLD Strategic Plan Template 2018. ©Teach A Man To Fish

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CHOITHRAM SCHOOL, INDIA

𝐒𝐂𝐇𝐎𝐎𝐋 𝐍𝐀𝐌𝐄, 𝐂𝐎𝐔𝐍𝐓𝐑𝐘̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅

STRATEGIC PLAN

Written by

𝐍𝐈𝐊𝐈𝐓𝐀 𝐒𝐎𝐍𝐈, 𝐆𝐄𝐄𝐓𝐈𝐊𝐀 𝐂𝐇𝐎𝐏𝐑𝐀, 𝐊𝐀𝐕𝐘𝐀 𝐒𝐇𝐀𝐇, 𝐃𝐄𝐖𝐀𝐍𝐆𝐈 𝐏𝐔𝐑𝐀𝐍𝐈𝐊,

𝐑𝐈𝐒𝐇𝐈𝐓𝐀 𝐒𝐄𝐓𝐇𝐈, 𝐃𝐄𝐕𝐀𝐍𝐒𝐇 𝐌𝐈𝐒𝐇𝐑𝐀, 𝐒𝐈𝐃𝐃𝐇𝐀𝐑𝐓𝐇 𝐒𝐈𝐒𝐎𝐃𝐈𝐀(𝐒𝐓𝐔𝐃𝐄𝐍𝐓 𝐍𝐀𝐌𝐄𝐒) ̅

MS. RAMINDER MAC 𝐋𝐄𝐀𝐃 𝐓𝐄𝐀𝐂𝐇𝐄𝐑 𝐍𝐀𝐌𝐄(𝐒)̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅

CREATED AS PART OF THE SCHOOL ENTERPRISE CHALLENGE AWARDS PROGRAMME – GOLD LEVEL

Section A: Executive Summary

Business Name GOOD EARTH

Business Activity (main product/service) Making handicrafts, compost, saplings, customised T-shirts

and customised tea cups

A snapshot of our business (max 150 words)

Who we are

What our business is and why it’s unique

Past milestone achievements

Our business goals for this year

We run a business enterprise ‘Good Earth’ wherein we make handicrafts from recycled material, prepare compost from dry leaves and plant saplings from flower cuttings. This year we have added a new line of products comprising of customised T-shirts and customised tea cups. We procure orders for T-shirts and tea cups from our customers during the Fundraising Events organised in the school as well as through our Instagram page, WhatsApp groups and place these orders with a supplier. Dealing with a supplier independently outside the school is equipping us with an entirely new set of skills which makes our business unique. We received the Special Recognition Award for our Business Plan in 2015, People Award in 2016 and Asia Pacific Award for our Silver Business Plan in 2017. Our business goals for this year will be based on the SMART model of goals and will aim at increasing profit margin, providing better customer service, expanding our customer base outside the school and continuing with our philanthropic endeavour by reaching out to the community.

How long our business has been running for

4 Years

No. of students involved in business planning

activities (including writing this Strategic Plan) Boys 15 Girls 30 Total 45

Financial Summary

Our Local Currency is: Rupee US Dollars $

Last year’s Total Income 72000 1125

Last Year’s Net Profit 59290 926.40

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Section B: Market Research and Target Market

1. Here is a description of the latest Market Research we have done to update our understanding of our customer base, including an explanation of the research methods and sample size we chose and why.

Our business enterprise ‘Good Earth’ enters the fifth year this year and deals with handicrafts, compost, saplings. This year we have added a new line of products - customised T-shirts and customised tea cups procuring them from a supplier outside the school. We plan to sell these two products during the Fundraising Events in the school (along with handicrafts, compost and saplings) to the parents, teachers and students and outside the school to the wider community through our personal contacts.

To understand the changing needs of our customers and demand for our new products, we decided to take up two research methods – market research questionnaire for customers within the school (our parents, teachers and students) and interviews with the community members (our parents and people in our neighbourhood).

Market Research Questionnaire For Customers Within The School (Our Parents, Teachers And Students)

We formulated a market research survey questionnaire with a set of 19 questions and converted the research questionnaire into a google form with the link:

https://docs.google.com/forms/d/e/1FAIpQLSe2ronuiqN-bJZKsnjJUarv8P5MMQvXXMV_EBRYPuJ1b7k96A/viewform?usp=sf_link

Our customer base largely comprises of our parents, teachers and students. Our questions aimed at checking the preferences of our customers for our earlier products (handicrafts, compost and saplings), the hallmarks of these products according to them and where we needed to improve. Regarding our new products, our survey was directed at understanding whether the demand for customised T-shirts and tea cups existed and whether our customers were willing to pay slightly more for these products.

Through the Montessori Co-ordinators of the Montessori School, Primary Incharge of the Junior School and Heads of the Departments of the Senior School we mailed these forms to parents, teachers and students.

We mailed the questionnaires to a total of 525 respondents – parents of students of one section from grade 2 to grade 10 (total 315 respondents), students of one section of grade 11 and grade 12 (total 60 respondents) and all the teachers (total 150 respondents). We received the reply from 405 respondents.

We chose this sample size to have representation from all three segments of our customer base – parents, teachers and students. We chose parents of grade 2 onwards as these parents have been witnessing our Fundraising Events for the last four years. This way all teachers of the school, parents of all the classes and the student community were covered.

Interviews With The Community Members (Our Parents And People In Our Neighbourhood)

We formulated two sets of questions for conducting the interviews – one with the parents and the other with the people in our neighbourhood (given below).

We reached out to 50 respondents – 20 parents of students of grade 11 and 12 of our school and 30 people in our neighbourhood. We had not sent google forms to parents of grade 11 and 12 and thought it would be a better idea if spoke to them personally in the form of an interview.



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2. This is an analysis of the results of our latest Market Research and a summary of the conclusions we have drawn from it, including new information we have learned about our customer base and how this will affect our business.

Market Research Questionnaire For Customers Within The School (Our Parents, Teachers And Students) Our market research questionnaire comprising of a google form pertaining to handicraft, compost, saplings, customised T-shirts and customised tea cups revealed that these items would be purchased by the parents, teachers and students of the school. 1. 75.31% of the respondents feel that the hallmarks of our handicraft products are – innovative, eco-friendly,

low price, unique, profits are used for charitable cause (all features listed by us) . Our handicraft products are appreciated by our customers.

2. 77.78% of the respondents would be willing to buy the handicraft products again this year. We are thus assured of a continuous market demand.

3. 43.21% of the respondents say that we have to bring improvement in the ‘finish’ area of the handicraft products, whereas 49.38% of the respondents felt that we did not need to improve on any of the factors mentioned. We thus have to work on the ‘finish’ aspect of the handicraft products.

4. 62.22% of the respondents usually purchase handicraft products from online sellers. Online sellers are thus our biggest competitor. 5. 86.42% of the respondents spend more than INR 300 on handicrafts.

This assures us that are rates are very competitive as all our handicrafts are in the range of INR 10 – INR 150.

6. 93.84% of the respondents wanted to contribute to environmental sustainability by buying handicraft products made by our school students from recycled material. This shows that customers nowadays care about the environment and this would be in sync with our ethos related to environment conservation.

7. 23.95% respondents buy compost and saplings of a particular company, 12.34% respondents sometimes buy compost and saplings of a particular company whereas 63.71% buy compost and saplings of any company. Thus 63.71% of the respondents could become our target customer base.

8. 70.12% of the respondents pay INR 30 – INR 50 for buying 1kg of compost. This data helped us in determining the price of our compost.

9. 65.20% of the respondents pay INR 60 – INR 100 for purchasing one sapling. This data helped us in determining the price of saplings.

10. 74.07% of the respondents feel that the hallmarks of the compost and saplings made by our students are – low price, good quality, no use of chemicals, profits are used for a charitable cause (all features listed by us). Our compost and saplings are appreciated by our customers.

11. 90.12% of the respondents wanted to contribute to environmental sustainability by buying compost packed in newspaper bags and saplings in earthen pots instead of polythene bags? This shows that customers nowadays care about the environment and this would be in sync with our ethos related to environment conservation.



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12. 67.90% of the respondents normally purchase T-shirts and tea cups from showrooms.

This shows that we will have to work hard if we wish to sell through Instagram.

13. 79.01% of the respondents pay INR 300 – INR 400 for purchasing a T-shirt. This assures us that are rate is competitive as all our T-shirts are for INR 250.

14. 76.54% of the respondents pay INR 250 – INR 300 for a large size tea cup. This assures us that our rate is competitive as our tea cups are of INR 200.

15. 85.18% of the respondents would prefer to buy T-shirts sold by our students. We are thus assured of a continuous market demand.

16. 88.88 of the respondents are willing to buy a customized T-shirt from us with a cool quote or an image

desired by them and 74.07% are willing to pay more for such T-shirts. We are thus assured of a potential market demand even though being novice in the field.

17. 70.37% of the respondents are willing to buy a ‘Magic’ tea cup from us with a customized quote written on

it and 69.62% are willing to pay more for such cups. We are thus assured of a potential market demand even though being novice in the field.

(Refer to Appendix for the graphical representation of the market survey) Interviews With The Community Members (Our Parents And People In Our Neighbourhood) 20 parents of students of grade 11 and 12 of our school 1. All our respondents were satisfied with the price range of our products - handicrafts, compost and saplings. 2. Though all of them were satisfied with the compost and saplings delivered by us, 50% of them wanted us to

improve the ‘finish’ of the handicrafts. However, they were very happy with the big Ganesha idols that we sold before the advent of Ganesh Chaturthi. This was in sync with the survey carried out through the google questionnaire where 43.21% of the respondents mentioned that we have to bring improvement in the ‘finish’ area of the handicraft products

3. All of them said that they would recommend our products to their friends or in their social circle as they were happy that we doing our bit towards the environment and using our profits to help the community.

4. Seven parents suggested that instead of more number of handicraft products, we should have less number of handicraft products during the session which are more durable. Four of the parents suggested that we should keep indoor plants and saplings that could be used in cooking like curry leaves and coriander.

5. 10 parents were willing to buy our new products – customized T-shirts and customized tea cups with a cool quote or an image desired by them even if they had to pay slightly more for them. We are thus assured of a potential market demand even though being novice in the field.

30 people in our neighbourhood

1. Out of the 30 people whom we interviewed in the neighbourhood, all of them buy handicrafts, compost and saplings.

2. 10 of our respondents were not happy with the compost and saplings bought by them either from a nursery or local gardener. Four of them did not like the handicrafts that they bought from showrooms or fairs as they found them very expensive. This assures us of a customer base which can be tapped.

3. While buying compost, the respondents looked for good quality and eco-friendly compost that was not very expensive. The compost that we sell fulfils all these criteria. While buying saplings, the respondents looked for saplings that would bear flowers, have medicinal value and not more than INR 50 each. The saplings that we sell fulfil all these criteria.



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4. The respondents interviewed by us wanted handicrafts that would be creative, unique, aesthetic as well as cost effective. The handicraft products sold by us also fulfilled all these criteria.

5. 50% of our respondents were willing to buy our new products – customized T-shirts and customized tea cups with a cool quote or an image desired by them even if they had to pay slightly more for them.

We are thus assured of a potential market demand even though being novice in the field. The results of our two research methods indicate that we can cater to a wide range of customers varying

from parents, teachers, students and people living in our neighbourhood.

The research methods enabled us to evaluate our customers’ appreciation for our products, the various factors that govern their choice for buying these products, their contribution towards environmental sustainability as well as assisted us in coming up with our pricing strategy.

We also realised that the prices of our products were competitive compared to our competitors.

The research showed that we needed to work on the ‘finish’ aspect of our handicraft products.

Our biggest competitors in case of handicraft products are online sellers and in case of customised T-shirts and tea cups we will face stiff competition from showrooms. We will thus have to work hard while selling our products - customised T-shirts and customised tea cups through Instagram. Also there is no need for us to worry for compost and saplings as most of our customers are happy to buy from anywhere.

We also learned that our existing customers and the new ones whom we could tap were willing to pay slightly more for customised T-shirts and customised tea cups. We were assured of a potential market demand even being novice in the field.



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Section C: Competitor Analysis

3. This is an analysis of the features of our main existing and new competitors and an explanation of how

we can beat them.

For handicraft products:

Competitor 1 Competitor 2 Competitor 3

Name of business

Online sellers Fairs/Exhibitions Local shops (like Mrignayani M.P. emporium, Tribes)

Their location World-wide Clubs and hotels of Indore (heart of the city)

M.G. Road, Indore (heart of the city)

Type of product they sell

1. Handmade and machine made products

2. Option of customized products


2. No option of customized products


2. No option of customized products

Their prices INR 300 to 2000 INR 200 to 3000 INR 200 to 5000

Their opening hours

Operational 24 x 7 11:00 am to 8:00 pm 11:00 am to 7:00 pm

Their customer base (age,

gender etc.)

Age: All age groups Gender: Both males and females Wide customer base

Age: Mainly adults Gender: Generally females Wide customer base

Age: Mainly adults Gender: Both males and females Wide customer base

Their marketing methods

1. Offers 2. Discounts 3. Advertisements in the

newspapers 4. Free delivery 5. Use of social media 6. Availability of return

policy

1. Advertisements in the newspapers

2. Flyers with the newspaper

3. Use of social media

1. Advertisements in the newspapers, local city TV and radio channels

2. Use of social media 3. Hoardings

How they are trying to

develop/expand

1. Introducing exciting new products and trendy products

2. Brisk advertising in the newspapers

3. Offering products at low prices during selected time period

4. Merger with other online firms

1. Introducing creative and unique products with aesthetic beauty

2. Fairs/Exhibitions in different cities

3. Increase in frequency of fairs/exhibitions

4. Increase in number of stalls

1. Giving franchise to other outlets

2. Building loyal customer base

3. High quality of products 4. Good relations with

customers 5. Offering discounts for

using credit cards of particular banks

Their reputation

Some have established a brand name while others still have to do so

Good reputation Established a brand name

Their strengths

1. Products are inexpensive

2. Variety of products to offer

3. Home delivery service

1. Experience 2. Good reputation 3. Variety of creative and

unique products to offer 4. Large customer base

1. Experience 2. Good reputation 3. Brand name 4. Loyal customer base 5. Variety of products to



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4. Operational round the clock

5. Availability of handmade & machine made products

6. Offer discounts and cheap deals

7. Website and Facebook page

8. Availability of return policy

9. Customized products 10. Filtering the

availability of products

5. Availability of handmade and machine made products

6. Website and Facebook page

7. Authenticity of the products can be verified by the customer at the same time

offer 6. Durable products with

aesthetic beauty 7. Public relations 8. Website and Facebook

page

Their weaknesses

1. Quality concerns as sometimes the colour and texture mentioned of the product that is shown does not match with the product delivered

2. Return back policy is a constraint

3. Lack of contact between customers and sellers

4. Lack of public trust 5. Customers are not

able to see the product physically

6. Take extra delivery charges

7. Order glitches - Instant delivery is not possible

8. Valuable time of the customer is lost if the product is returned

9. Do not use recycled material in making the products

1. High price 2. Operational during

limited period of time 3. Limited stock 4. No home delivery service 5. No discount 6. Lack of trust (unaware of

the credentials) 7. No guarantee of the

products 8. No return or exchange

policy 9. Do not use recycled

material in making the products

1. High price 2. Fixed price 3. No discount 4. Operational during fixed

hours 5. No home delivery service 6. No return or exchange

policy 7. Do not use recycled

material in making the products

Their Unique Selling Point

(USP)

1. Operational 24 x 7 2. Home delivery

1. Creative and unique products

1. Brand name 2. Goodwill of the

customers

How we are going to beat

them

1. Lower prices 2. Customers will be able

to see the product physically

3. Instant delivery 4. Use recycled material

in making the products

1. Lower prices 2. Use recycled material in

making the products 3. Offer a a floating candle

free on purchase of INR 100

4. Exchange policy

1. Lower prices 2. Use recycled material in

making the products 3. Offer a floating candle

free on purchase of INR 100

4. Exchange policy



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For compost and saplings:


Name of business

Local gardeners Green Gold Nursery Nature Nursery

Their location Spread all across the city Mahatma Gandhi Road, Indore (heart of the city)

Near Regional Park, Indore (close to our school)

Type of product/service

they sell

1. Ordinary compost 2. Limited stock of

saplings

1. Vermi –compost 2. Wide variety of saplings

of different seasonal flowers

1. Vermi-compost 2. Wide variety of saplings

of different seasonal flowers and exotic plants

Their prices Compost: INR 35 per kg Saplings: INR 50 – 100 for one sapling

Compost: INR 50 per kg Saplings: INR 60 – 500 for one sapling

Compost: INR 50 per kg Saplings: INR 60 – 5000 for one sapling

Their opening hours

Duration of working hours in not fixed

10.00 am to 5.00 pm 9.00 am to 6.00 pm


gender etc.)

Age: Adults Gender: Males and females Target households within the city

Age: Adults Gender: Males and females Wide customer base (deal within and outside the city)

Age: Adults Gender: Males and females Wide customer base (deal with significant dealers across the state)


1. Products are highly customized according to a customer’s need

2. Word of mouth publicity

1. Promotion through flyers 2. Provide after sales

service

1. Promotion through their Facebook page https://www.facebook.com/MyNatureNursery/

and website http://www.naturenursery.in 2. Provide after sales

service 3. Discounts on bulk orders 4. Advertisement in the

newspapers


develop/expand

1. By covering more area of households in the neighbourhood and city

2. Door to door selling

1. By brisk selling 2. Expanding contracts with

dealers all around the state

3. Marketing strategies – flyers, through social media

1. By brisk selling 2. Expanding contracts with

dealers all over the country

3. Marketing strategies – advertisements, through social media

Their reputation

1. Have built reputation with their existing customers because of loyalty and experience

2. Need to build their reputation amongst other households in the neighbourhood and city

1. Enjoy good reputation amongst the city dwellers

1. Established a brand name

2. Biggest nursery in Central India (spread over an area of 24 acres)

Their strengths

1. Easily available and approachable coming to the doorstep of each customer

1. Good quality products 2. Variety of products 3. Large customer base 4. More no. of operational

1. High grade quality products including exotic plants

2. Wide range of products


https://www.facebook.com/MyNatureNursery/

https://www.facebook.com/MyNatureNursery/


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2. Experience 3. Loyalty to customers 4. Home delivery service

hours 5. Experienced workers 6. Enjoy goodwill of

customers

3. Very large customer base 4. More no. of operational

hours 5. Experienced and skilled

staff offer their expertise and scientific knowledge about compost and saplings

6. Enjoy goodwill of customers

7. Home delivery on bulk orders

8. Discount on bulk orders 9. Advertise briskly through

social media and advertisements

10. Spread over an area of 24 acres

Their weaknesses

1. Limited stock of products (compost and saplings)

2. Limited customer base 3. Lack of scientific

knowledge 4. Quality concerns 5. No advertisement

about their products 6. Packaging is not eco-

friendly as they pack compost and saplings in black polythene bags

1. High price of compost and saplings

2. No home delivery service 3. Packaging is not eco-

friendly as they pack compost and saplings in black polythene bags

1. High price of compost and saplings

2. No home delivery service in case of small orders

3. Packaging is not eco-friendly as they pack compost and saplings in black polythene bags


(USP)

1. Easily available and approachable coming to the doorstep of each customer

2. Loyalty to customers

1. Good reputation 2. Variety and wide range of

products

1. Brand name 2. Availability of exotic

variety of saplings


them

1. Products (compost and saplings) are low priced

2. Larger customer base (comprising of parents, teachers and students)

3. Eco-friendly products - no chemicals are used for making compost which is made from dry leaves, the same compost is used for saplings

4. Offer 1 kg extra compost with every


2. Eco-friendly products, no chemicals are used for making compost which is made from dry leaves, the same compost is used for saplings

3. Offer 1 kg extra compost with every purchase of 10 kg compost and more

4. Packaging is eco-friendly as we pack compost in newspaper and brown paper bags and saplings in earthen bags


2. Eco-friendly products, no chemicals are used for making compost which is made from dry leaves, the same compost is used for saplings

3. Offer 1 kg extra compost with every purchase of 10 kg compost and more

4. Packaging is eco-friendly as we pack compost in newspaper and brown paper bags and saplings in earthen bags



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For customised T-shirts and customised tea cups

purchase of 10 kg compost and more

5. Packaging is eco-friendly as we pack compost in newspaper and brown paper bags and saplings in earthen bags.


Name of business

Mango Color Capital Online retailers

Their location Khatiwala Tank, Indore (near our school)

South Tukoganj, Colony, Indore (heart of the city)

Instagram and other websites

Type of product/service

they sell

1. Customised T-shirts 2. Customised tea cups



Their prices T-shirts: INR 500 – INR 600 Tea Cups: INR 250 and above

T-shirts: INR 200 and above

T-shirts: INR 300 and above Tea Cups: INR 250 and above

Their opening hours

10 am to 8 pm 11 am to 8 pm Operational 24 x 7


gender etc.)

Age: Teenagers to adults Gender: Males and females

Age: Children, teenagers, adults Gender: Males and females

Age: Children, teenagers, adults Gender: Males and females


1. Window dressing 2. Visiting cards 3. Offers

1. Window dressing 2. Use of social media -

website https://www.indiamart.com/colorcapital/ and

Facebook https://www.facebook.com/colorcapitalin/ 3. Reduced rates on bulk

orders

1. Offers 2. Discounts 3. Advertisements 4. Free delivery 5. Use of social media 6. Availability of return

policy


develop/expand

1. Providing quality products

2. Diversification 3. Several offers 4. Improving fabric in

T-shirt printing

1. Providing quality products

2. Diversification 3. Several offers

1. Several offers 2. Selling products as per

latest trends (dynamic nature)

3. Sales and discounts during festivals

4. Brisk advertising in the newspapers

5. Offering products at low prices during selected time period

6. Merger with other online firms


https://www.indiamart.com/colorcapital/

https://www.indiamart.com/colorcapital/


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Their reputation

Good Good Some have an established brand name while others have to establish their reputation

Their strengths

1. Brand name 2. Direct contact with

customers 3. Personal selling

1. Online and local consumer base

2. Direct contact with customers

3. Personal selling

1. Wide customer base 2. Wide range of products

available 3. Exchange policy 4. Home delivery service

Their weaknesses

1. Do not attract all age groups

2. No exchange policy

1. Quality concerns 2. No exchange policy

1. Quality concerns 2. Returns are not available

on all websites 3. Lack of contact between

customers and sellers 4. Customers are not able

to see the product physically

5. Take extra delivery charges

6. Order glitches - Instant delivery is not possible

7. Valuable time of the customer is lost if the product is returned


(USP)

Customer interaction Both online and local base Wide range of products


them

1. Exchange policy 2. Comparatively lower

price

1. Exchange policy

1. Personal selling – interaction with customers face to face can help to build the trust factor and boost our sales

Section D: SWOT Analysis

4. This is our updated SWOT Analysis [grey boxes], including how we have paired the items within the SWOT grid to guide our business strategy [white boxes].

STRENGTHS 1. Team of young and enthusiastic

entrepreneurs of grade 11 and 12 with good entrepreneurial skills who are further developing their skills by reaching out to a supplier for two of our products - customised T-shirts and customised tea cups

2. Easy availability of resources in the school campus to make handicrafts (waste material), compost (pit, leaves of trees) and saplings (seeds of various

WEAKNESSES 1. Home delivery aspect is not taken into consideration 2. Limited stock of products 3. Limited hours of production as the

students can only make the products during their regular school timings

4. Maintaining continuity in business poses a problem due to vacations and school holidays

5. Fundraising events are organized only during the PTMs and during the short break and not throughout the year



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trees, cuttings of various flowers and water)

3. Larger customer base (comprising of parents, teachers and students)

4. Eco-friendly products (handicrafts, compost, saplings)

5. Easy return and Exchange policy

6. Customers are allowed to see the products physically

7. Customised and creative products

8. Timely distribution of products 9. Enough space in our school for

running our business 10. Provide personalized attention

to our customers

6. Delay in delivery of customised products with complex details

OPPORTUNITIES 1. Location of our venture

is buyer accessible. 2. Voluntary manpower

(students, teachers, horticulturist) is easily available.

3. Students of all age groups are involved in the business (from Montessori to grade 10 – in production and grade 11 & 12 in running the business)

4. Eco-friendly products are the need of the hour.

5. Parent-Teacher Meetings serve to us as an opportunity to organize events, which can then serve as the fund-raiser.

6. These days, customers are interested in buying customised products.

7. Due to a competitive environment, there’s a constant fight of prices, and the one selling at reasonable prices wins the race. We provide products which are relatively cheaper than

Opportunity-Strength (OS) Strategies - Using our strengths to take advantage of opportunities 1. Using the energy of the young

business team, it becomes easier to target wide base of customers through versatile range of products.

2. Easy access to the resources at the school, helps manufacturing, selling products at the school and thus taking the monetary advantage of the location.

3. To conquer the competition of low prices, having the production unit in school (handicrafts, compost and saplings) as well as direct contact with the manufacturer (in case of customised T-shirts and customised tea cups) helps us in selling the products at reasonable prices.

4. Understanding customer needs by exchange policies and customer feedback forms

Opportunity-Weakness (OW) Strategies – Overcoming our weaknesses by taking advantage of opportunities 1. Since location is easily accessible to

the customers, home delivery is not a problem, except for bulk orders of compost.

2. Availability of voluntary manpower (students from Montessori to grade 10 being involved in the production process) compensates with the limited working hours.



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available in the market.

THREATS 1. Novice nature of the

team. 2. Due to constraint of

examinations and regular studies, students cannot devote full time

towards their business enterprise 3. Huge online competitors

with home delivery service

4. Some complex prints on T-shirts may not come out to be as desired by the customers

Threat-Strength (TS) Strategies - Using our strengths to avoid threats 1. We see the novice nature of

our team as our strength, because, the energy and enthusiasm with the team works is unbeatable. The passion to thrive for excellence, makes us stronger as a team.

2. Fundraising events, tend to compensate to the off-season time during the examination and certain vacations.

3. Location being the advantage, online delivery falls short of us in delivering customised products on demand.

Threat-Weakness (TW) Strategies – Minimising our weaknesses and avoiding threats 1. We follow fail and learn theory

because that simplifies things for us, we quickly learn from the mistakes in past and thus minimizing the weaknesses and the threats.

2. We will have inspection of handicraft and saplings a day prior of the fundraising event so that the customers are satisfied and would not face any further problems for exchange.



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Section E: Marketing and Sales Plan

5. Based on the results of our Market Research and Competitor Analysis, this is a breakdown of our 4 P’s (Product, Price, Place, Promotion) and how they will help us reach our target market:

Product (function, design, variety, brand, packaging)

Price (list price, discounts, credit terms, margin)

Function Handicraft products: decor, utility, gift

Compost: enhances the fertility of the plant without using chemicals and fertilizers

Saplings: helps to beautify our surroundings, can be given as gifts

Customised T-shirts: cloth garment to cover the upper part of the body

Customised tea cups: for drinking milk, tea or coffee Design Handicraft products: traditional, modern, aesthetic beauty, cultural value, unique, recycled, eco-friendly

Customised T-shirts: round neck, v neck and collar

Customised Tea cups: different colours Variety Handicraft products: cartoon stickers, wall pieces, rakhis, finger puppets, Shubh labh cut out, pen stands, handkerchieves, photoframes, paintings, dry leaves, Lord Ganesha idols

Compost: Eco-friendly made from dry leaves

Saplings: Available in different varieties: Medicinal: Tulsi, Neem Stem Cuttings: Gulmohar, Kesia Siamia and Amaltas Flower Cuttings: Chandni, Hibiscus and Duranda

Customised T-shirts: Cloth Material: cotton, cotton blend, polo Sizes: Extra small, small, medium, large, extra large (ES, S, M, L, XL)

Customised Tea cups: Two varieties: Plain matt finish made of porcelain in different colours Magic cup – plain in colour but as hot tea, milk, coffee is poured, a customized quote appears

List price Handicraft products: INR 10 to INR 150

Compost: INR 20 per kg

Saplings: INR 50 each

Customised T-shirts: INR 250

Customised Tea cups: INR 200 Discounts Handicraft products, compost, saplings, customised T-shirts, customised tea cups: Nil Credit terms Handicraft products, compost, saplings, T-shirts, customised T-shirts, customised tea cups: Nil Margin Handicraft products: 70% to 90%

Compost: 95%

Saplings: 70%

Customised T-shirts and customised tea cups: 35%



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Brand Handicraft products, compost and saplings: Good Earth Customised T-shirts and customised tea cups: Growth – the color group Packaging Handicraft products: brown paper bags

Compost: packed in two layers – first in a newspaper bag and then with a brown paper bag which has the logo of our enterprise

Saplings: planted in earthen pots

Customised T-shirts: paper bag

Customised tea cups: first packed with newspaper, then placed in a packing box

Promotion (advertising, sales promotion, personal selling, Public Relations)

Place (channels, locations)

Advertising Handicrafts, compost, saplings 1. Standees with flex enumerating the hallmarks

of our school business to be used during the Fundraising Events

2. E-circulars to parents about Fundraising Events, announcements in the morning assembly to apprise students and teachers about our products

3. ‘Word of mouth publicity’ as our customers – parents and teachers are happy with our products

4. E- Leaflet to be uploaded on the Facebook page of the school (WebChoithram) and blog of ‘Good Earth’ (http://webchoithram.blogspot.com/)

5. Posters to be put up in the school 6. Press release 7. School magazine 8. School app Customised T-shirts and customised tea cups: 1. All points mentioned above and 2. Instagram page (Growth – the color group) WhatsApp groups – on which we promote as well as sell the products Sales Promotion Handicrafts, compost, saplings Giving one floating candle for purchase of handicrafts above INR 100

Channels Handicrafts, compost, saplings ‘Direct distribution’ – We are the manufacturers; making the products in school and selling them directly to our customers Customised T-shirts and customized tea cups: ‘Indirect Distribution’ – we get our products from the supplier and then sell the same to our customers Locations Handicrafts, compost, saplings 1. Assembly area, auditorium, reception area

of the school 2. Auditorium of Choithram Hospital &

Research Centre, Indore 3. Reception area of Prestige Public School,

Indore 4. Conference of Rotary Club of Indore at DAVV

Auditorium, Indore Customised T-shirts and customised tea cups 1. Assembly area, auditorium, reception area

of the school 2. Auditorium of Choithram Hospital &

Research Centre, Indore 3. ‘Johny Hot Dog’, a shop at Chappan

Dukan’/56 Shops, Indore which is in the heart of the city - from here we hand over customized T-shirts and customized tea cups to our customers who place orders with us on telephone or during the PTMs



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Personal Selling Handicrafts, compost, saplings Dedicated sales team and marketing team involved in ‘Direct Selling’ (no involvement of middlemen – selling our products directly to the customers) T-shirts and tea cups: Personal selling through telephone conversations, dedicated sales team and marketing team involved in ‘Direct Selling’ (no involvement of middlemen – selling our products directly to the customers) Public Relations: Handicrafts, compost, saplings, customised T-shirts and customised tea cups 1. ‘Customer feedback forms’ uploaded on the

blog and school website will help us to cater to the demands of our customers, assessing our customers’ satisfaction about our products as well as help in improving customer retention

2. Replacement policy for breakage/defect

Section F: Operational Plan, Team Structure & Management

6. This a summary of how we plan to run our business over the next year: (Our teacher will also include a copy of our school timetable in the Appendix section, showing the times in our

school day which have been allocated for our team to work on the school business)

a) This is how we will use the business as an example in different subjects:

On Next Page



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Curriculum Area

Business Area

Production Sales & Marketing Finance Business Management

Art & Craft Preparing 1. Handicrafts 2. Packaging

material

Business Studies Analysing 1. 4 Ps 2. SWOT Analysis

Accountancy Using excel sheets for 1. Financial

Planning 2. Profit & Loss

Account 3. Balance Sheet 4. Asset Book 5. Debtor’s Book 6. Stock Book

Economics Examining 1. Demand and

supply of goods 2. Price elasticity of

demand

Clay Modelling Preparing 1. Ganesha idols 2. Clay animals

ICT 1. Carrying out

online sales of customised T-shirts and customised tea cups through Instagram page

2. Updating SEC blog of the school

3. Updating Facebook page of the school

Entrepreneurship Studying 1. Business Idea 2. Business Plan 3. Market Survey 4. Competitor

Analysis

Eco Club Preparing 1. Compost 2. Saplings

Business Administration Studying 1. Organizational

Structure 2. Customer

Relationship 3. Conflict

Resolution

b) This is how we plan to run the business outside the classroom (e.g. on weekends and during

school holidays) Running a business is not an easy task and that too running it outside the classroom especially on weekends and during school holidays is much more difficult. However, we have taken certain initiatives towards this end. We have introduced our business of customized T-shirts and customised tea cups on social media like Instagram from where we promote these products as well as interact with customers to sell our products The sales and marketing team of grade 11 and 12 plan to contact the supplier for the orders placed with them on the weekends as during normal working days it is not possible for them to do so. Similarly they plan to supply these products to the customers also during the weekends calling them to ‘Johny Hot Dog’, a shop at Chappan Dukan’/56 Shops which is in the heart of the city. Amongst themselves, they will make a rota allocating duty to two members to work in a particular month so that the work is evenly distributed (they are eight of them including the Sales & Marketing Manager).



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We plan to have our Fundraising Events on the days of PTMs which are weekends and off for students of grade 11 and 12. There are a total of 16 PTMs planned in the Montessori Section, Junior School and Senior School throughout the session from April 2018 to March 2019. Members of the business team along with our SEC teachers have unanimously decided to make it compulsory for the business team members to be a part of a minimum five Fundraising Events throughout the session irrespective of whichever department they work in. We feel it is important for everyone to gain the experience of Fundraising Events as these events help us gain insight about working of an enterprise; analysing customer behaviour, collaborating and work in a team, developing our communication skills, learning to be polite, patient and honest in our dealings with customers. being polite in our dealings with the customers, taking quick decisions as well as handling the cash counter with accuracy and speed as well. The General Manager maintains a rota where the members at the beginning of the session give their willingness for attending five Fundraising Events of different months. If due to some unforeseen circumstance a member is not able to attend the event during a particular month, he/she is expected to change the duty assigned to him with another team member and inform the General Manager through the WhatsApp group that we all are a part of. We plan to have at least three Fundraising Events outside the school premises (Choithram Hospital & Research Centre, Indore, Prestige Public School, Indore and Conference of Rotary Club of Indore at DAVV Auditorium, Indore) this year during school holidays. Each team member will have to involved in management of one Fundraising Event outside the school. Other than this, during our vacation, we try involving in activities that do not involve any sort of customer engagement. We spend our time, in inventory management, administration, finance management and other activities that can be carried out from home. Planning of the yearlong sales is the key activity that is practiced, which in turn gives rise to certain other activities, such as go-to-market plan. For this we are in regular touch with each other and our teachers through the WhatsApp group and emails.

7. Our business team structure – Here is the name, year group and position of each member of the

business team in our organogram which shows how every student will hold at least two different positions in the business in the next year:



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8. Mentoring current and future business team members: a) This is how we plan to manage the rotation of team members between their different

roles, to make sure that the business continues to run smoothly throughout the year: A business grows when everyone shares responsibilities and the same goes with our business enterprise

‘Good Earth’. Our business team comprising of 45 students of grade 11 and 12 will be involved in running the business and taking care of the different departments, viz., Production, Finance, Marketing & Sales,

Human Resources, IT and Corporate Social Responsibility.

For rotation of team members, the year will be divided into two cycles i.e. from April 2018 to September 2018 and October 2018 to March 2019.

Our Managers along with their team members will rotate their roles once, working in a different department in each cycle. This will provide everyone with immense experience of working in two different departments, keep them motivated throughout and make them more efficient.

Our Manager of one department will swap his/her role with Manager of another department while team members of one department will swap their roles with team members of another department.

For eg. In the second cycle from October 2018 to March 2019, Manager of Production will become Manager of Finance and vice versa. The entire team members of Production Department will move to the Department of Finance and vice versa. Manager of Marketing & Sales will become Manager of HR and vice versa. The entire team of Marketing & Sales will move to the Department of HR and vice versa. Similarly, Manager of IT will become Manager of CSR and vice versa. The entire team of IT will move to the Department of CSR and vice versa.

We believe that team members of one department should continue to work with the same Manager (in both the cycles) as they would have established a rapport with their Manager and it would help in smooth running of our business.

Only our General Manager will remain at the same position throughout the year and will be involved in overseeing the work of all six departments - Production, Finance, Marketing & Sales, Human Resources, IT and Corporate Social Responsibility. We do not plan to change our General Manager as we have decided unanimously that the same General Manager (Nikita Soni, a person with vision, passion, confidence and flexibility) would provide stability to the enterprise and will be able to lead the business team in a successful manner throughout the year.

The Production Department will be responsible for supervising the production process, seeing that each class was able to meet its target number of products decided at the beginning of the session and managing product quality.

The Finance Department will be concerned with maintaining the accounts of the business, handling the bill books and cash during the Fundraising Events, the cash flow statement, balance sheet, the sales ledger, the asset book, the debtor’s book, the stock book and inventory of raw material and final goods.

The Department of Marketing & Sales will be responsible for promoting the business through meaningful messages, ideas, images focusing on the 4 P’s that is - Product, Price, Promotion and Place. The department will focus on the sales opportunities with the existing and new customers to sell our products, establishing permanent contacts with the customers to know their needs and requirements, developing good rapport with all existing and new customers to know their future plan. It will also be responsible for making contacts with the supplier for our new line of customised products and selling them to our customers.

The Human Resources Department will ensure that all members of the business team carry out their responsibilities effectively and make best use of their potential. It will look after the inter-department relations, grievances of team members and tried to resolve them amicably. It will also deal with complaints and suggestions from our customers.

The IT Department will be responsible for updating the SEC blog of the school on a regular basis, designing



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the e-leaflet, Customer Feedback Form, flex banners for Fundraising Events, google forms as questionnaires for market survey andPrezi presentations for Orientation events.

The Corporate Social Responsibility Department (CSR) Department will be responsible for seeing that our business is environment friendly and sustainable. It will also oversee the community outreach initiatives of our enterprise.

Transferring roles will be a great learning experience for the Managers as well as the team members as they will become equipped with valuable skills of two different departments. They will feel lucky to get ample opportunities to groom themselves in multiple aspects of the business.

Briefing sessions will be organized before the advent of the second cycle (in October 2018) wherein the Manager and the team members of one team who have held that positon for a period of six months (from April 2018 to September 2018) will apprise the Manager and team members of the other team with whom they would be switching their roles about their responsibility and experience.

In our school enterprise ‘Good Earth’ it’s not about changing roles but sharing roles and thereby we are deep rooted with the values of sharing and caring. We will look forward to these briefing sessions and they will become an integral part of our working, to be followed in April 2019 when the next switching of the roles takes place.

Changing roles will enable us to identify opportunities and threats for the organisation from different perspectives offering a variety of opinions from all the team members.

Given below are the diagrams that show how each student will hold two different positions in the business from April 2018 to March 2018:

April 2018 to September 2018

FINANCE DEPARTMENT Kavya Shah (Manager) – Grade 12

Kanak Kalwani (Grade 12) Zainab Saify (Grade 12)

Davleen Chawla (Grade11) Karman Bhatia (Grade 11)

Nidhi Garg (Grade 11) Dushyant Sadh (Grade 11) Satvik Tuteja (Grade 11)

MARKETING & SALES DEPARTMENT Devansh Mishra (Manager) – Grade 12

Udit Bhagwani (Grade 12) Siddharth Sisodia (Grade 12) Aman Gangwani (Grade 12)

Tanmay Singi (Grade 11) Saloni Chhabriya (Grade 11)

Atharva Kabra (Grade 11) Avni Shobhawat (Grade 11)

HR DEPARTMENT

Ishika Wadhwani (Manager) – Grade 12 Diksha Gurnani (Grade 12) Priyal Agrawal (Grade 12)

Daksh Raj Singh (Grade 11) Yashika Rajani (Grade 11) Srijan K. Bhatia (Grade 11) Nishita Raheha (Grade 11) Rakshita Janjire (Grade 11)

PRODUCTION DEPARTMENT Geetika Chopra (Manager) – Grade 12

Dewani Puranik (Grade 12) Mitanshi Bidada (Grade 12)

Taniya Wadhwani (Grade 11) Zainab Dewaswal (Grade 11)

Harshi Tejwani (Grade 11) Avani Parmar (Grade 11)

Kashish Hoodlani (Grade 11

CSR DEPARTMENT

Rishita Sethi (Manager) – Grade 12 Varun Sancheti (Grade 12)

Charul Lunia (Grade 12) Husain Barngawal (Grade 11)

Kratika Goyal (Grade 11) Ruchika Pillai (Grade 11)

IT DEPARTMENT Avni Mudgal (Manager) – Grade 12

Sanvi Patel (Grade 12) Patrika Tamrkar (Grade 12)

Ananya Ingle (Grade 11) Jyeshtha Mishra (Grade 11) Anisha Hariyani (Grade 11)



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October 2018 to March 2019

b) This is how we plan to mentor new students this year, in order to prepare them to join the business team next year:

We plan to induct at least 20 new students of grade 10 in the month of January 2019. These 20 students will replace 20 students of grade 12 of our business team who will be busy with their Pre-Board Examination in the month of January 2019 and will not be available thereafter for the activities of our business enterprise. This way we will able to maintain the strength of our business team to 45. However, we will be open to the idea of accepting more number of new members from grade 10 to enable us to expand our business team. We plan to induct new students of grade 12 in a three-phase manner: Phase 1: A briefing session for all students of grade 10 will be conducted by the business team comprising of grade 11 and 12 students in the last week of November 2018. The students of grade 10 will be briefed about the school business enterprise ‘Good Earth’ which is equipping members of the business team with 21st century skills of critical thinking and problem solving, creativity and imagination, communication and collaboration, citizenship, leadership and personality development, providing them hands-on experience of running an actual business and enabling them to become entrepreneurs. After the session, interested students will be asked to give their names to the HR Manager and HR team. Alternatively, HR Manager and the HR team will collect the names of the interested students from each section of class 10. Phase 2: Students of grade 10 who show an interest in becoming a part of the SEC team will be asked to attend a second session in the first week of December 2018. During this session, members of the business team will arrange enterprise related activities for them wherein they will be asked to work in a group setting. This will help us to know which students are able to work well in a group setting, which is a very important requirement of our business enterprise. We plan to conduct the following activities:

Mock Fundraising Event – where each group will be handed over one product (handicraft/compost/sapling/customised T-shirt/customised tea cups) and they will be asked to sell the product. We, the members of the business team will have mock money with us and will go around each table to have a look at the products. We will judge students of grade 10 on their convincing power, sales strategies and ability to reach out to the customers.

As a group activity, students will be asked to think of a name of their business enterprise and design a logo/jingle for it. They will present the same in front of other group members.

FINANCE DEPARTMENT Geetika Chopra (Manager) – Grade 12

Dewani Puranik (Grade 12) Mitanshi Bidada (Grade 12)

Taniya Wadhwani (Grade 11) Zainab Dewaswal (Grade 11)

Harshi Tejwani (Grade 11) Avani Parmar (Grade 11)

Kashish Hoodlani (Grade 11

MARKETING & SALES DEPARTMENT Ishika Wadhwani (Manager) – Grade 12

Diksha Gurnani (Grade 12) Priyal Agrawal (Grade 12)

Daksh Raj Singh (Grade 11) Yashika Rajani (Grade 11) Srijan K. Bhatia (Grade 11) Nishita Raheha (Grade 11) Rakshita Janjire (Grade 11)

HR DEPARTMENT

Devansh Mishra (Manager) – Grade 12 Udit Bhagwani (Grade 12)

Siddharth Sisodia (Grade 12) Aman Gangwani (Grade 12)

Tanmay Singi (Grade 11) Saloni Chhabriya (Grade 11)

Atharva Kabra (Grade 11) Avni Shobhawat (Grade 11)

PRODUCTION DEPARTMENT Kavya Shah (Manager) – Grade 12

Kanak Kalwani (Grade 12) Zainab Saify (Grade 12)

Davleen Chawla (Grade11) Karman Bhatia (Grade 11)

Nidhi Garg (Grade 11) Dushyant Sadh (Grade 11) Satvik Tuteja (Grade 11)

CSR DEPARTMENT

Avni Mudgal (Manager) – Grade 12 Sanvi Patel (Grade 12)

Patrika Tamrkar (Grade 12) Ananya Ingle (Grade 11)

Jyeshtha Mishra (Grade 11) Anisha Hariyani (Grade 11)

IT DEPARTMENT Rishita Sethi (Manager) – Grade 12

Varun Sancheti (Grade 12) Charul Lunia (Grade 12)

Husain Barngawal (Grade 11) Kratika Goyal (Grade 11) Ruchika Pillai (Grade 11)



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The existing team members will select students who they feel will be able to continue their legacy and this process will be akin to separating wheat from chaff. Phase 3: Once we have selected students of grade 10 to join our team in the month of January 2019, students of grade 11 of the business team will conduct a session apprising them about the working of the enterprise and the different departments that are a part of the enterprise. They will be allotted different departments and will in turn be briefed about the working of their department by the Manager of that team. They will invited to give their feedback about the working of the enterprise during the Fundraising Events that they have witnessed before as well as the various products that we sell so that we can implement their suggestions during the forthcoming Fundraising Events and during the production phase. We will welcome their suggestions to enhance the productivity of our business. The business of customised T-shirts and customised tea cups operating under the banner of ‘Growth – the colour group’ handled solely by grade 12 students will be passed on to students of grade 11. They will be given contact details of the supplier with whom we are in contact, Instagram details of our page as well as imparted tips about how to further develop the business. 9. This is how our gender-balanced Business Management Committee will run this year based on

our lessons learned from last year: Who it will include (how many students, teachers, parents and senior staff, and their names):

Our gender balanced Business Management Committee will consist of 10 people comprising of: Our School Principal Two Teachers Two Parents Five Students

We would like our School Principal to chair the Committee as we want to benefit from his repertoire of Entrepreneurship expertise.

Our Lead teacher Ms. Raminder Mac and SEC teacher of the school Dr. Loveleen K. Chawla will continue to be members of this year’s Business Management Committee too.

We will continue to have our parents - Mr. Amit Trivedi and Mr. Vipin Wagh who were a part of the Business Management Committee last year to be a part of this year’s Committee too. Both Mr. Trivedi and Wagh are entrepreneurs and had given us valuable inputs during last year’s meetings.

During this session, our first Business Management Committee will function from April 2018 to September 2018 and second from October 2018 to March 2019. Selection of Students for our Business Management Committee

For selection of students for our Business Management Committee, we will follow the same procedure as last year. Our Lead Teacher Ms. Raminder Mac will inform the students of the business team about the Business Management Committee. The students who wish to be a part of this Committee will be asked to fill up a form comprising of two questions and submit to Ms. Mac: (1) Why do I wish to be a member of the Business Management Committee (2) How can I contribute towards the growth of the business by being a member of the Business

Management Committee

A total of 15 students will be shortlisted by Ms. R. Mac on the basis of the answers given by them.

These students will be asked to narrate their answer to question no. 2 in front of the other members of the business team.

The other members of the business team will be provided with a sheet with the names of the prospective candidates of the Committee. They will judge these students anonymously on a 4 point scale.

The students with the highest marks will be selected to be a part of the committee through this democratic and transparent process.

The same process will be repeated for selection of students in the month of August 2018 to bring more students of the business team under purview.



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First Business Management Committee (April 2018 to September 2018) - gender balance with 5 males and 5 females

S.No. Name Gender Status (teacher/student/parent etc.)

1 Mr. Rajesh Awasthi Male Principal

2 Ms. Raminder Mac Female Teacher

3 Dr. (Ms.) Loveleen K. Chawla Female Teacher

4 Mr. Amit Trivedi Male Parent

5 Mr. Vipin Wagh Male Parent

6 Udit Bhagwani Male Student

7 Varun Sancheti Male Student

8 Kavya Shah Female Student

9 Sanvi Patel Female Student

10 Avani Mudgal Female Student

Second Business Management Committee (October 2018 to March 2018)– gender balance with 5 males and 5 females

S.No. Name Gender Status (teacher/student/parent etc.)

1 Mr. Rajesh Awasthi Male Principal

2 Ms. Raminder Mac Female Teacher

3 Dr. (Ms.) Loveleen K. Chawla Female Teacher

4 Mr. Amit Trivedi Male Parent

5 Mr. Vipin Wagh Male Parent

6 Siddharth Sisodia Male Student

7 Devansh Mishra Male Student

8 Rishita Sethi Female Student

9 Geetika Chopra Female Student

10 Ishika Wadhwani Female Student

How frequently they will meet: The Business Management Committee will meet once every two months to review the financial status of the business and other important issues related to sales and profits targets as well as using of profits for different purposes.

What they plan to discuss: First meeting: April, 2018

Introduction of the Business Management Committee members

Inclusion of Nikita Soni of grade 12 in Youth Advisory Panel of School Enterprise Challenge

Acknowledgement about school’s achievement of Asia Pacific Award for Silver Business Plan of SEC 2017

Evaluation of previous financial year’s profits

Evaluation of previous financial year’s performance

Products to be sold in the current financial year – new products to be added and past products with poor sales performance to be removed

Setting SMART objectives for the current financial year

Sales strategies for the current financial year

Sales increment strategies(reaching out to customers beyond school) for the current financial year

Financial projections for the current financial year



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Second meeting: June 2018

Evaluation of current sales

Evaluation of customer reviews

Launch of Instagram page for customised T-shirts and customised tea cups

Product improvements policies

Updating the blog and School Facebook page with activities of the business enterprise

Profit sharing for the current financial year

Discussion on customer feedback form uploaded on SEC blog

Steps to be taken to increase the customer base

Third meeting: August 2018

Sales analysis

Progress against financial projections

Steps to improve further sales if required

Networking with overseas partner schools and partner schools in the country Fourth meeting: October 2018

Sales analysis


Steps to improve further sales if required

Analysis of SMART objectives

Feedback in regard to networking and connecting with overseas partner schools and partner schools in the country

Fifth meeting: December 2018

Utilization of profits for a charitable cause

Orientation of grade 10 students regarding SEC

Learning from networking with overseas partner schools and partner schools in the country

Achievement of SMART objectives


Mentoring of grade 10 students who have become a part of SEC business team Sixth meeting: March 2019

Analysis of cash flow statement for the year April 2018 – March 2019

Analysis of balance sheet for the year April 2018 – March 2019

Utilization of profits for a charitable cause

Utilization of profits for setting up ‘Skill Development Centre’ in school with resources and hands-on-training facilities for students to equip them with entrepreneurial competencies to meet future challenges

Utilization of profits for growth and diversification of school business



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10. Here is our updated Risk Assessment table, including both risks that we are already aware of from our past experience and new risks we have identified through our recent business planning activities:

Risk

Chance it happens

(High, Medium,

Low)

Level of Impact (High,

Medium, Low)

Mitigation (ways to reduce this

risk)

Person / sub-team

Responsible

Date to be completed

Handicraft Products

Ganesha idols made of clay can break while selling

Low High Sales Team to be briefed before-hand to handle the products with care while selling, in turn they will also inform the customers to handle the same with care. As these products are sold only to teachers and students two days before the festival, announcements to be made in the morning assembly asking the prospective customers to bring metal boxes or thick containers from home to carry them safely.

Manager - Sales with Sales team

September 12, 2018

Compost

Compost may get infected with termite in case it gets wet during the rainy season after being left in the open after preparation

Low High The compost produced should be packed before the beginning of the rainy season and kept in a proper warehousing room. Alternatively if it gets wet in the rainy season, it should be exposed to sunlight and sifted every day till it dries to prevent it from getting infected with termite.

Students of Eco Club under the supervision of the school Horticulturist

March 5, 2019

Saplings

Saplings may be eaten by insects

Low High The School Horticulturist will guide the students of the Eco Club at the beginning of the session about the different insecticides to be used at what time of the year to prevent the saplings from being damaged by the insects.


March 5, 2019

Saplings may not be watered adequately/ exposed to proper sunlight and may wither

Low Medium The School Horticulturist will guide the students of the Eco Club at the beginning of the session about how many times the saplings have to be watered and how often they have to be


March 5, 2019



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off exposed to proper sunlight. Sunlight requirement would vary for different species of saplings

Customized T-shirts

The print of image (picture or quote may not turn out the way the customer desired it

Low High Manager Production/ Production team members will have to clearly explain to the supplier the design desired by the customer so that no error occurs from the side of the supplier.

Manager Production with Production team

March 25, 2018

Miscellaneous

Misappropriation of funds during Fundraising Events

Low High The students will be briefed by the Lead Teacher and the General Manager about being honest in all cash dealings. Production Team will count the number of items put up on sale and stock left after the sale. This will be tallied with the entries in the bill book and the cash collected at the end of the Fundraising Event.

Manager Production with Production team, Manager - Sales with Sales team, General Manager and Lead Teacher

March 25, 2018

Section H: Networking & Learning Opportunities

11. a) This is how, and how often, we plan to connect (in person, online or by phone) with other

schools running school businesses:

We plan to connect with M. L. Khanna D.A.V. School, Dwarka, New Delhi through skype sessions and face to face meetings. We wish to have at least four skype sessions (August 2018, November 2018, February 2019 and April 2019) to make meaningful connections with students who like us are running the business independently, facing challenges in day to day functioning and taking remedial measures to overcome these. We hope to take cues from their business acumen, implement the same in our working and work at expanding and developing our business. We wish to have at least one face to face meeting in this session with them to take our learning to another level and gain insight about each other’s business. Six female students of the business team of School Enterprise Challenge of M. L. Khanna D.A.V. School, Dwarka, New Delhi accompanied by their Lead Teacher Ms. Divya Sharma and one more teacher Ms. Jyotsana Gulati will be visiting our school from December 27 to 29, 2018. During their visit, the students will interact with our business team comprising of grade 11 and 12 students; learn how to make some of the handicrafts that our students make, understand explicitly about our new line of business of customized T-shirts and tea cups that requires dealing with a supplier as well as witness one of the Fundraising Events organized during that time.



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b) These are the 3-5 SMART objectives of our learning exchanges described above:

Brainstorm two techniques for packaging of products which should not greatly affect the cost and should enhance customer satisfaction. Evaluate the success of these techniques by taking feedback from 25 customers in the coming three months. Specific: Brainstorm two techniques Measurable: Taking feedback from 25 customers Achievable: Should not greatly affect the cost Relevant: Should enhance customer satisfaction Time Bound: Coming three months

Discuss advantages and disadvantages of organizing sales events outside the school premises. Design one strategy to organize such an event during the next two months. After organizing the event, review the impact of the event on 15 members of the sales team in the core committee meeting the next day. Specific: Discuss advantages and disadvantages of organizing sales events outside the school premises Measurable: design one strategy, 15 members of the sales team Achievable: organizing the event Relevant: review the impact of the event

Time Bound: next two months, next day

Deliberate on sustaining the interest of new members of grade 10 of the business team who join the business enterprise. Develop two approaches to sustain their interest and evaluate the success of these approaches on 20 new members of grade 10 after two months of implementation. Specific: Deliberate on sustaining the interest of new members of the business team Measurable: two approaches, 20 new members of grade 10 Achievable: evaluate the success of these approaches Relevant: important to sustain interest of new members

Time Bound: two months

Appendix Section: Supporting Evidence & Photos of Students in Action



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Please find in this space: 1. Three pictures that clearly show our involvement as students in our business planning activities. 2. A copy of our timetable showing times in the week allocated for us to work on our school

business. 3. Profit Share Agreement, completed and signed.

A picture of the business team deciding the handicraft products with the Art teachers

A picture of the business team visiting Nature Nursery – one of our competitors to complete the Competitor Analysis



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A picture of the business team member with the supplier of customised T-shirts and customised tea cups (outside the school)

Timetable showing times in the week allocated for us to work on our school business



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Profit Share Agreement



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Graphical Representation of Answers of Our Market Research Questionnaire for Customers (Parents, Teachers and Students) Related to Handicrafts, Compost, Saplings, Customised T-Shirts and Customised Tea Cups



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FINANCIAL SECTION In this section we will include the following financial documents:

1. Annual Budget: Profit & Loss and Cash Flow Forecast

2. a. Balance Sheet from last year

b. Asset Book

c. Stock Book

d. Debtors Book



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MONTH

1:

April 18

MONTH

2:

May 18

MONT

H 3:

June 18

MONTH

4:

July 18

MONTH

5:

Aug. 18

MONTH

6:

Sept. 18

MONTH

7:

Oct.18

MONTH

8:

Nov. 18

MONTH

9:

Dec. 18

MONTH

10:

Jan. 19

MONTH

11:

Feb. 19

MONTH

12:

Mar. 19

TOTAL

PROFIT & LOSS

Production - Units (q) to be

produced monthly

Cartoon Stickers (No.) 30 30 30

90

Wall pieces (No.) 60 60 60 180

Rakhis (No.) 30 30 30 90

Finger puppets (No.) 30 20

10 10 70

Shubhlabh cutout (No.) 10 10 10 10 40

Pen stands (No.) 20 20 20 60

Handkerchieves (No.) 30 30 30 90

Photoframes (No.) 20 20 20 10 70

Paintings (No.) 10 10 10 10 10 50

Dry leaves (No.) 10 10 10 20 20 70

Ganesh Idols –small (No.) 30 40 40 40 150

Ganesh Idols –big (No.) 10 5 5 5 10 35

Compost (Kg) opening

stock 500 kg

200 100 100 400

Saplings (No.) 10 10 10 10 10 10 10 10 10 10 100

1. Annual Budget: Profit & Loss and Cash Flow Forecast



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Customised T-shirts (No.) 10 10 10 10 10 10 10 10 10 10 100

Customised Tea cups (No.) 2 2 1 1 4 1 1 1 2 2 17

Sale Price - Unit price

Cartoon Stickers (No.) 20 20 20 20 20 20 20 20 20 20 20 20

Wall pieces (No.) 20 20 20 20 20 20 20 20 20 20 20 20

Rakhis (No.) 10 10 10 10 10 10 10 10 10 10 10 10

Finger puppets (No.) 40 40 40 40 40 40 40 40 40 40 40 40

Shubhlabh cutout (No.) 20 20 20 20 20 20 20 20 20 20 20 20

Pen stands (No.) 20 20 20 20 20 20 20 20 20 20 20 20

Handkerchieves (No.) 20 20 20 20 20 20 20 20 20 20 20 20

Photoframes (No.) 50 50 50 50 50 50 50 50 50 50 50 50

Paintings (No.) 50 50 50 50 50 50 50 50 50 50 50 50

Dry leaves (No.) 10 10 10 10 10 10 10 10 10 10 10 10

Ganesh Idols –small (No.) 50 50 50 50 50 50 50 50 50 50 50 50

Ganesh Idols –big (No.) 150 150 150 150 150 150 150 150 150 150 150 150

Compost (Kg) 20 20 20 20 20 20 20 20 20 20 20 20

Saplings (No.) 50 50 50 50 50 50 50 50 50 50 50 50

Customised T-shirts (No.) 250 250 250 250 250 250 250 250 250 250 250 250



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Customised Tea cups (No.) 200 200 200 200 200 200 200 200 200 200 200 200

** Our sales prices for different products remains the same in every month irrespective of the fact whether production is carried out in that month or not

INCOME (Money coming in)

in INR

Cartoon Stickers (No.) 1260

Wall pieces (No.) 2520

Rakhis (No.) 630

Finger puppets (No.) 1400 560

Shubhlabh cutout (No.) 560

Pen stands (No.) 840

Handkerchieves (No.) 1260

Photoframes (No.) 2450

Paintings (No.) 1750

Dry leaves (No.) 560

Ganesh Idols –small (No.) 5250

Ganesh Idols –big (No.) 3750

Compost (Kg) 7000 7000

Saplings (No.) 1750 1750

Customised T-shirts (No.) 8750 8750



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Customised Tea cups (No.) 1600 1000

TOTAL INCOME (Total

money coming in) [B]

7,000 0 0 0 6,510 5,250 22,570 0 0 0 0 19,060 60,390

MONTH

1:

April 18

MONTH

2:

May 18

MONTH

3:

June 18

MONTH

4:

July 18

MONTH

5:

Aug. 18

MONTH

6:

Sept. 18

MONTH

7:

Oct.18

MONTH

8:

Nov. 18

MONTH

9:

Dec. 18

MONTH

10:

Jan. 19

MONTH

11:

Feb. 19

MONTH

12:

Mar. 19

TOTAL

EXPENSES (Money going

out) in INR

Cartoon Stickers (No.) 120 120 120

Wall pieces (No.) 120 120 120

Rakhis (No.) 120 120 120

Finger puppets (No.) 60 40 20 20

Shubhlabh cutout (No.) 100 100 100 100

Pen stands (No.) 110 110 110

Handkerchieves (No.) 60 60 60

Photoframes (No.) 150 150 150 75

Paintings (No.) 100 100 100 100 100

Dry leaves (No.) 25 25 25 50 50

Ganesh Idols –small (No.) 105 140 140 140

Ganesh Idols –big (No.) 335 167.5 167.5 167.5 335

Compost (Kg) 500 200 100 100



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**Last year's net profit - 59290, value of assets of last year - 1950, opening balance of cash – 57340

** Figures in bracket mean negative amount

Saplings (No.) 150 150 150 150 150 150 150 150 150 150

Customised T-shirts (No.) 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500

Customised Tea cups (No.) 240 240 120 120 480 120 120 120 240 240

TOTAL EXPENSES (Total

money going out) [C] in INR 2,680 1,740 2,732.5 2,982.5 3,342.5 2,565 2,135 1,770 1,650 2,110 510 250 24,467.5

PROFIT/LOSS [B-C]: Total

Income - Total Expenses

In INR

4,320

(1,740)

(2,733)

(2,983)

3,168

2,685

20,435

(1,770)

(1,650)

(2,110)

(510)

18,810

35,923

Depreciation

(435)

Closing Stock

7,186

Profit carried to Balance Sheet

42,674

CASH FLOW

Opening balance [A]

57,340

61,660

59,920

57,188

54,205

57,373

60,058

80,493

78,723

77,073

74,963

74,453

PLUS Total Income [B] 7,000 0 0 0 6,510 5,250 22,570 0 0 0 0 19,060

LESS Total Expenses [C]

(2,680)

(1,740)

(2,733)

(2,983)

(3,343)

(2,565)

(2,135)

(1,770)

(1,650)

(2,110)

(510)

(250)

Expected closing balance

[A+B-C]

61,660

59,920

57,188

54,205

57,373

60,058

80,493

78,723

77,073

74,963

74,453

93,263



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2a. Balance Sheet from last year

Date 31-Mar-19 31-Mar-18

Current Year Previous Year

ASSETS

Fixed Assets 1,515 1950

Equipment

Total Fixed Assets [A] 1,515

1,950

Current Assets

Cash at bank 93,263 57340

Petty cash 0 0

Debtors 0 0

Stock 7,186 0

Total Current Assets [B] 100,449 57,340

TOTAL ASSETS [A + B] 101,964 59,290

LIABILITIES Current Liabilities

Creditors

0 0

Start-up Capital Loan 0 0

Total Current Liabilities [C] 0 0

TOTAL LIABILITIES 0 0

EQUITY

Capital and Reserves

0 0

Current Reserves 59,290 0

Profit for the Year 42,674 59290

Shareholder funds [D] TOTAL LIABILITIES AND NET ASSETS

[C+D] 101,964 59,290

** Balance sheet made for current year and previous year



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2b. Asset Book

Last updated: 31/03/2019 Asset

Number Description of Asset Current location Purchase Date Purchase Price Current Condition

Estimated current value

1 Scissors School – Indoor CCA Department

25/10/2018 250 New 237.5


01/07/2017 100 Used 82.5


01/07/2017 100 Used 82.5

4 Cutter School – Indoor CCA Department

02/11/2018 20 New 19


04/07/2017 20 Used 16.5


01/07/2017 20 Used 16.5

7 Hot glue machine School – Indoor CCA Department

23/04/2016 250 Used 175

8 Hot plate School – Indoor CCA Department

04/04/2013 200 Used 80

9 Pan School – Department of Horticulture

05/07/2015 130 Used 81.25

10 Pan School – Department of Horticulture

02/04/2015 120 Used 72

11 Spade School – Department of Horticulture

15/04/2015 150 Used 90

12 Spade School – Department of Horticulture

20/04/2016 150 Used 105

13 Sieve School – Department of Horticulture

02/04/2017 500 Used 400



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Asset Number

Description of Asset Current location Purchase Date Purchase Price Current Condition Estimated current value

14 Shovel School – Department of Horticulture

05/10/2018 180 New 171

15 Weighing machine School – Department of Internationalism

25/07/2016 2600 Used 1885

16 Good earth seal School – Department of Internationalism

16/07/2016 50 Used 37.25

17 Flex banner on standy School – Department of Internationalism

16/04/2017 400 Used 320

18 Flex banner on standy School – Department of Internationalism

16/04/2017 400 Used 320

** Depreciation @ 10% p.a using Straight Line Method applied on all the assets purchased



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2c. Stock Book

Name of the product

A B C = A - B D = C * per unit price

Produced Sold Remaining Value of stock Value of production

No. No. No. INR INR

Cartoon Stickers 90 63 27 108 360

Wall pieces 180 126 54 108 360

Rakhis 90 63 27 108 360

Finger puppets 70 49 21 42 140

Shubhlabh cutout 40 28 12 144 400

Pen stands 60 42 18 99 330

Handkerchieves 90 63 27 54 180

Photoframes 70 49 21 157.5 525

Paintings 50 35 15 150 500

Dry leaves 70 49 21 52.5 175

Ganesh Idols –small 150 105 45 157.5 525

Ganesh Idols –big 35 25 10 335 1,172.5

Saplings 100 70 30 450 1,500



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Name of the product


Produced Sold Remaining Value of stock

Value of production

Kg Kg Kg INR INR

Compost 400 280 120 120 900

2,085.5 7,427.5

Name of the product


Purchased Sold Remaining Value of stock

Value of production

No. No. No. INR

INR

Customised T-shirts 100 70 30 4,500 15,000

Customised Tea cups 17 13 4 600 2,040

5,100 17,040

7,185.5

24,467.5



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2d. Debtors Book Our business runs strictly on cash down payment and no credit facility, so we do not maintain a debtors’ book

Current date: Invoice

Date Invoice Number

Customer Total

Amount Due Date Balance

Payment Date

Payment 1 Payment

Date Payment 2



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STUDENTS’ AND TEACHERS’ IMPROVEMENT ON SKILLS

Your opinion matter to us and we want to make sure the Awards Programme works for you. Please ask your teacher to fill in the following section. ONLY SCHOOLS THAT COMPLETE THIS SECTION (ALL 6 QUESTIONS) WILL BE ELIGIBLE FOR AN AWARD.

STUDENTS’ IMPROVEMENT ON SKILLS

1. After going through the activities to develop the Strategic Plan do you feel your students... (Please choose ONE option (‘Did not improve’ / ‘Stayed the same’ / ‘Improved’) for EACH row below)

Did not improve

Stayed the

same Improved

1. Are more confident speaking in front of other people (e.g. during market research)?

2. Work better with people with different opinions to theirs?

3. Have improved their team working ability, e.g. if other team members were struggling they offered support to them?

4. Are more confident analysing information?

5. Are more able to use their ideas to organise and plan work in order to reach their goals?

6. Are more able to look at different ways to solve a problem and are more confident in selecting a solution?

2. Through the school business planning process, which skills do you think students improved/gained the most? (Please select a maximum of 3 answers).

Leadership Communication Aspiration

Confidence Decision making Other – Please specify:

Problem solving Team work

3. Do you feel the activities helped students improve their performance in other subjects at school? (You can choose more than one option).

No Yes, in Science

Yes, in Maths Yes, in Business Studies

Yes, in Writing & Reading Yes, Other – Please specify: : in subjects of Entrepreneurship, Accounts and Business Administration

4. Have the students used the skills learned through the school business planning outside school?

Yes If you answer ‘Yes’, please specify (if possible):

HOW – For example, Have they carried out any business activities?: Nikita Soni of grade 12 has started her own business of making cakes, chocolates, pastries and promoting her business through Instagram page With WHOM – For example, with their family, other students, etc.: Is running it independently

I don’t know

No

5. Have you seen an improvement in students’ attendance at school?

Yes

I don’t know



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No

TEACHERS’ IMPROVEMENT ON SKILLS 6. As a result of participating in the School Enterprise Challenge..... (Please choose ONE option (‘Yes/‘No’) for EACH row below)

Yes No

1. I have used practice based learning and found it to be effective with students 2. I have new knowledge in business and entrepreneurship education 3. I am more confident helping students to develop their business knowledge and soft skills 4. I have shared new knowledge and teaching methods with others

CONGRATULATIONS on coming up with a Strategic Plan! Submit NOW!

Remember to submit your completed Strategic Plan to the School Enterprise Challenge Awards

Programme by logging in to your account at: https://www.schoolenterprisechallenge.org/join/login/


https://www.schoolenterprisechallenge.org/join/login/

school enterprise challenge business idea template€¦ · 4. 62.2 2 % of the respondents usually...

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