scenario location steven parras and mercedes alvarado are planning to open up a family friendly...

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M+S OASIS Entertainment Park Oasis Warfare Paintball Field

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M+S OASIS Entertainment Park

Oasis WarfarePaintball Field

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Steven Parras and Mercedes Alvarado are planning to open up a family friendly paintball field and mini water park complex in El Paso, Texas

Horizon, Texas out skirts of El Paso The property will cover 10 acres that

will be divided in between a warehouse, outdoor paintball field, and mini water park.

We applied for a 50,000, 10 year dollar business

loan from Wells Fargo to help pay for the starting

costs of opening the park.

The 50,000 will be divided out for all the paintball equipment and installation expenses.

Paintball Field

$10,000 for paintball gear $4000 for inflatable paintball bunkersCan open in 1 month

Water Park

$20,000 for water park installations.Open in one year

$10000 for advertisement $6000 miscellaneous (picnic areas, nets, signs, and canopy’s)

Revenue will be generated through both the paintball field activities

Snack and Gear Store 1. All day pass to play $10 2. All day pass +rent a

gun/mask/protection $15 3. All day pass +full gear rentals $22 4. Paint ammo 500 round bags $11 5. Paint ammo 2000 round boxes $25 6. Paint canister refills 1 dollar

Group packages available

Water Park

1. $10 for adults 2. $5 for children 5-133. $20 for a family of 4 +$ for each additional child $34. Special offer *$50 for 2 month pass

Coming soon

Combo

$15 day pass for paint ball and water park access for all ages.

Construction time frame

Construction of the Water complex will be approximately 6 months.

Construction for the paintball field can be completed in one month.

The paintball field will be open before the waterpark.

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Frank and Francisca believe that creating a flyer and making 3,000 copies and handing them out at the Sunland Park and Cielo vista malls would be sufficient.

David and Steven want to air the commercial on local and national television stations. They want the commercial to be one minute in length

Now the questions are How Mercedes compromise between the chosen methods of advertising and the two business partners’ methods of advertising in a way that does entirely discredit or disregard Mercedes Ideas or their partners’ ideas for advertising?

Things to consider

How is Mercedes going to compromise between the chosen methods of advertising and the two business partners’ methods of advertising in a way that does not entirely discredit or disregard Mercedes or their partners’ ideas for advertising?

How much should their ideas or methods of advertising your business weigh in your final decision?

how much do you plan to spend?

Media to us for advertising

Television

Radio We are planning to use 102.1fm, 89.5fm, 94.7fm and 107.3Fm

Newspaper

Prices about 8,000 dollars per 30

second commercial

60 radios commercial would cost 45 dollars for the am drivers midday and pm drivers.

cost $16.00 dollars for a column inch of black and white advertising space, for 71,000 readers we would pay $135 dollars.

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Two and a half months into the operation in our business, a customer is injured on the property. The injured is a nineteen year old male who does not appear to have a medical history of any kind.

The nineteen year old man has suffered a broken right forearm. During a Paintball session.

The situation

The injury happened outside of the warehouse in at the end of a mock paintball game

The injury did not happen near the mini-water park section and no one witnessed the injury.

Elsa our employee was the one that report the accident as soon as it happened but Elsa did not witness the injury either

Preventive Measures

We have cameras in the mini-water park section, parking lot, and some cameras in the paintball section that way we can check the cameras when an accident happens

All the staff member have been trained with medical and legal preparation in case someone get injured in our property

First aid kits are readily available around the facilities We have disclaimer that all players must sign that

states M+S Oasis is not responsible for paintball related injuries.

All Players play at their own discretion. Areas under construction are blocked off

Solution

In order to prevent a lawsuit and maintain a positive business image we agreed to pay for the mans ambulance ride to the hospital and give him special discounts on all gear.