scci'15 - markative - session 5 - inbound marketing
TRANSCRIPT
Permission modern marketing(inbound)
Earning attention organically , without interrupting anyone’s path.
• Authoring books, print media • Supporting and sponsoring events• Earned social media • Video content• Powered by creativity , talent and effort
Interruption traditional marketing (outbound)
Interrupting someone’s flow of activity in order to get attention.
• TV, radio and printed Ads• Billboards and outdoor advertising• Most social media advertising • Video Ads • Powered by budget and
repetition
Inbound marketing methodology
Attention
Social media SEO
Inbound AdsInbound analytics
Interest
Call to actionLanding pagesInbound analytics
Desire
Email marketingLead scoring CRMInbound analytics
Action
Email marketingSocial media (social appreciation)Inbound analytics
strangers visitors leads customer promoter
6 steps to inbound marketing
• Develop successful marketing strategy
• Create and maintain a powerful website
• Generate more traffic
• Convert traffic to leads
• Convert leads into sales
• Measure everything
Develop a successful marketing strategy
• Goals and objectives
• Target customers
• How can you attract them
• Budget
• ROI
Create and maintain a powerful website
• Easy to navigate
• professional appearance
• Search engine friendly
• Mobile ready
• Easy to update
key analytics to measure
• Traffic to leads
• Leads to customers
• Cost per lead
• Cost per customer