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• Scarlet Communications was recently formed in August 2009

• Scarlet is already the official partner agency of (one of the top 3 Global PR Agencies) in Vietnam

• Scarlet has seen steady growth both in its staff force and it’s roster of clients

• With a strong team of 30, Scarlet is guided by its core values of creativity, proficiency in servicing and results-oriented approach in conceptualizing, executing and bringing to life communication campaigns

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We will always add zing to your

communications

Ideas That Sizzle

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Scarlet is a potent mix of vibrant personalities determined to be the best at what they do.  

These individuals were behind the meteoric rise of one of Vietnam’s top 3 PR agencies, raising it to a multimillion revenue

business and earning it premium status.     

The same set of vibrant personalities will be driving Scarlet.

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Pollynne, fearless founder. Pollynne Ng Ibasco, one of Vietnam’s leading PR professionals, is the founder and Managing

Director of Scarlet. Prior to Scarlet Communications, Pollynne was the force behind Venus Communications for eight years. She started out as Venus’ Client Service Director in 2001, when it only had 5 staffmembers. Eventually rising to the position of Managing Director, she professionalized Venus’ structure, expanded its operations & consistently increased year-on-year revenue. She brings into the company 12 years’ agency experience in

Vietnam and in the Philippines.

A respected PR practitioner by profession, Pollyne is actually a secret bossa nova jazz chanteuse – or hopes to be. She brings her demo tape everywhere – just in case someone can be persuaded to give her a gig in exchange for

drinks.

Pollynne  Ng  Ibasco  pollynne@scarlet.vn  +84  (903)  999413  

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Art, brand communication steward

Arthur Dumlao Corpuz now heads operations of Scarlet Communication’s venture into Hanoi.

Art has been working as an advertising practitioner in Vietnam for more than 5 years in Saigon in the capacities of Client Service Director and Strategic Planning Director. He will rely on his extensive experience in 360 degree communication advertising, in both Vietnam and the Philippines, to service the brands successfully in Hanoi.

Art has served a good mix of global and local brands - Samsung, Honda, Toshiba, Sony, TH true milk, Nutifood, Lavie, British Petroleum, Procter & Gamble, Kotex, United Pharma, Pernod Ricard, Allied Domecq, L’Oreal, 3M, San Miguel Corporation, Asia Brewery, Mazda, Suzuki, Salonpas,

Jardine Agchem, and a few Philippine Banks.

Arthur  Corpuz  arthur.corpuz@scarlet.vn  +84  (909)  800913  

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Ha, committed to client happiness

Ha Luong is our Business Development Manager in Hanoi office.

Ha has been working in advertising and media for more than 10 years with her tried and tested creativity, adherence to process, and level of commitment to execution.

Clients put their trust in her driven performance and commitment to make their brands stand out and win.

Ha has been successful with these brands’ marketing communications - PR, Events, Activation, Branding campaigns, TV and Print requirements - Techcombank, JVC, Pepsi, DuPont, FPT, Sapura, Park City Hanoi, Ashima, Pizza Hut, among others.

Ha Luong ha.luong@scarlet.vn

+84 903 204 797

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Nguyen, staunch client advocate Nguyen, is our Account Manager in Hanoi. She brings with her 05 years of experience in managing the communications programs and activities of various prestigious groups - aviation, industry, finance and banking. Clients include Boeing, General Electric, Tata Steel, Standard Chartered Bank, Temasek Holding as well as other local leading brands and NGO such as Vietnam Airlines, Vietjet Air, the U. S President’s Emergency Plan for AIDS Relifef (PEPFAR).

She was responsible for the success of many communications campaigns of the Clients she serviced. Depending on her strong background and deep local insights she leads the development of strategic communication plan, development of winning campaign concept, overseeing media practice and implementation, event management and providing support in government relationship development - all of which has made her a dependable ally of Clients in their businesses.

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Cris, our creative powerhouse.

Cris Corpuz has been a veteran of Vietnam advertising circuit for more than a decade. He is recognized in the industry for Golden Bell Awards he received for above-the-line and below-the-line campaigns for FMCG clients.

When he’s not making hit campaigns for clients, Cris can be seen either hanging out with clients who often become his friends - or crooning to his favorite ballads at Karaoke bars where he is sure to have female groupies ready to swoon when they hear his voice.

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Mark, our events guru

Breathing life into events and activations, Mark our event director a graduate of the Seattle Film Institute in the US, he has worked in MTV Philippines as Senior Producer and later on blooming to become a full fledged music video and event director- even working with Apl.De.Ap of the Black Eyed Peas.

Mark is our resident event expert. He is able to conceptualize and implement lifestyle events and activations with a twist.

The Channels of Engagement Scarlet will not stop until you and your market are engaged.

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Keep your bond with your consumers strong through unforgettable brand experiences using our 4 Core Products

Scarlet PR Beyond press releases, things that make customers go ooh!

Scarlet Activation Ideas that light a fire under your customers’ seat!

Scarlet Events Firsthand brand

experiences that make customers go whoa!

Scarlet Design Red-hot designs branded in your customers’ minds.

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Scarlet PR  [Tri-Media]  Beyond press releases, things that make customers go ooh!

Strategic PR Counsel resulting in fresh & big, sizzling ideas executed with:

• 360-degree media perspective • More efficient cost compared to what established agencies charge • Campaign ideas are implemented by a lean & mean team composed of experienced professionals committed to high standards of delivery & client servicing.

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Scarlet Events  [Events Ideation & Implementation Management]  First-hand brand experiences that make the customer go woah!

Whether it’s a sales convention, a product launch, a press conference, an anniversary celebration or any corporate affair, count on Scarlet for ideas that will make your event truly unforgettable.   The able team at Scarlet will think of big ideas as well as the countless little details: • Over-all event styling including tablescape and soundscape • Entertainment to AV presentations customized to a theme or formal/corporate videos • With experienced events crew (composed of in-house show director, stage managers, sound & light managers, AV producers, experienced guest relations team)  

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Scarlet Activation  

[Activation Ideation & Implementation Management]  Ideas that light a fire under your customers’ seat!

Whether it is a large or small-scale activation campaign, our ideas are implemented professionally by seasoned practitioners-

• Timely deliveries • Strong operational structure • Checks & balances for daily, weekly, monthly & post campaign reports. • Concept-based ROI commitments before programs are launched

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Scarlet Design Red-hot designs branded in your customers’ minds.

With thousands of brands competing for space in your customers’ hearts and minds, the first point of contact you make crucial:

• Ideas based on insights and strategies that will engage customers’ attention. • Adaptation of a consistent look for all your materials • Ensures strict implementation of on-premise to maximize brand recall

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Who have been captivated by the forces behind Scarlet?

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CASE STUDIES!

Hennessy Privilege Collection launch featuring Ho Ngoc Ha. Premiere

entertainment, flowing Hennessy, a lot of privileged people.

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Adidas PR THE BRIEF Through a retainer arrangement, establish awareness for the brand adidas & its sub-lifestyle products and generate major share of voice in the category as well as promote the various sports that adidas is a proponent of

TACTICS PR Commitments Setting PR Planning Massive Media Relations PR Opportunities Monthly PR ROI Tracking Monthly PR SOV - 71%

RESULTS 30% volume uplift attributed to PR 120% versus committed pick-ups

CLIENT: Adidas Vietnam BRAND: Adidas PRODUCT CATEGORY: All Products TYPE OF ACTIVITY: Adidas PR / PR Retainer

PROVINCES COVERED Nationwide

OUR RESPONSE Quarterly PR plans that cover specific product lines and categories that are highlighted on a monthly basis. Sports tie-ups with related organizations and personalities are utilized to generate exposure

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CLIENT: Adidas Vietnam BRAND: Adidas PRODUCT CATEGORY: All Products TYPE OF ACTIVITY: Adidas PR / PR Retainer

adidas Tower Party Launch of the adidas Flagship store in Saigon’s most iconic building, the Bitexco Financial Tower

COMPONENTS: Activation Launch Party PR • Utilization of different PR tools to

communicate with target consumer: • Shoe box activation • Traditional PR (print / online / TV) • Forum seeding & facebook updates • Product seeding & local celebs inviting to

the launch event • Results: • 60 media join the press briefing + 300

guest join the launch event + 50 talents join the show performance

• 2,500 attendee for shoes box activation with 1,927 gift distribution

• 96 pick-ups (print/online/TV) • 33,200 views on forum seeding • 326,268 USD PR Value

Chim Sao First Oil Ceremony ���Intercontinental Hotel !Oct 21, 2011 !

BACKGROUND • Premier Oil, in cooperation with

Petrovietnam, together with Santos will be spudding its first oil for Chim Sao at the Nam Con Son Basin this coming October 2011.

• To celebrate this occasion, Premier Oil will host its first FIRST OIL CEREMONY in Vietnam this October at a 5-Star Hotel in Ho Chi Minh City.

OBJECTIVE •  To commemorate the FIRST OIL of Chim

Sao To create buzz & excitement among the target attendees of this key milestone To leave a lasting impression among the guests about the capabilities of Premier Oil To strengthen the image of Premier Oil in VN Oil IndustryTo positively showcase what Premier Oil is all about (in VN & in the world)

TARGET AUDIENCE Members of Government Premier Oil Key Partners Premier Oil International & Local Executives Colleagues in the Oil Industry

Members of the Vietnam Press !

Gap Launch

Gap’s arrival in Vietnam had to have a big bang for the iconic brand but at this same time the launch should have an infusion of the local flavor.

To generate buzz for the brand a series of activities were lined by by the agency: • EXCLUSIVE PRESS PREVIEW AT THE OPERA HOUSE • HEADSHOTS CLINIC FOR FASHION MAVENS • STORE OPENING LAUNCH EVENT • MERCHANDISING BLITZ & ACTIVATION

Samsung Galaxy Tab CLIENT: Samsung BRAND: Samsung Galaxy Tab PRODUCT CATEGORY: Mobile Phone TYPE OF ACTIVITY: PR Launch

Background Going head to head against the iPad, the Samsung Galaxy Tab is the first REAL Tablet phone that boasts of a smaller 7-inch screen that is both handy and powerful. The agency was tasked to plan and execute the launch PR campaign Objectives - Create awareness for Samsung Galaxy Tab in Vietnam - Make Samsung Galaxy Tab become the most popular tablet in Vietnam - Position Samsung as a leader in innovation when it comes to handphones Strategy - Using the key hook of 7, we played with various spins on its 7 handytools in one powerful device along with its handy 7 inch screen Tactics: Press Con, Product Road Test, Magazine Cover Stories, reviews and Features

Christian Louboutin Launch

Jimmy Choo Vietnam Opening

•  Vincom Store Opening •  300 Pax

Rolex Store Opening

SAIGON CENTER PHASE II ���GROUND BREAKING CEREMONY ���SAIGONCENTER !NOV, 24, 2011 !

BACKGROUND • Keppeland is set to commence the Ground Breaking of the second installment of

the Saigon Center Development Saigon Center Tower 2 will be another exciting mixed-used development that will serve as the newest “Place To Be” at the heart of District 1 with its 45 Storey Tower 2 development having offices, apartments, retail shopping, leisure, dining areas for the public. Client mentioned that Tower 2 will have a supermarket, book store, etc. to suit the lifestyle of the modern Vietnamese. It is expected that the launching will have various stakeholders such as property community, prospective clients, the media, relevant government officials as well as Keppeland representatives both from Vietnam and from the region.

OBJECTIVE • To create an exciting Ground Breaking event that will create buzz among the

attendees and the public of the coming of Saigon Center Tower 2 To re-capture the imagination of the target on the second installment of Saigon Center To create a Ground Breaking event that personifies the retail/lifestyle development & embody “The Place To Be” brand proposition To re-affirm the position of Keppeland as a quality developer in Vietnam market shaping Vietnam’s property market

TARGET MARKET Total of 200 Pax Members of government, partners, Keppel executives, tenants,

industry representatives, prospective tenantsPRESS: Business Media, Property Media, Luxury Lifestyle Media, High Circulation Titles, National TV VIETNAM GOVERNMENT: National Government (Ministry of Planning & Investment, Ministry of Construction), Local Government (Department of Construction, HCM People’s Committee), etc. SINGAPOREAN GOV’T: Singaporean AmbassadorKEPPEL: Vietnam & Singapore representatives

adidas all24 (all in Vietnam Launch) •  Youth Culture House •  May 14, 2011 •  Recruitment •  Full Day Activities •  Night Show •  5,000 attendees

•  CAMPAIGN COMPONENTS •  Traditional PR (print/online/

TV) •  Microsite •  Forum seeding •  Facebook maximization •  Competition & all24 event •  Other media channel support:

Yahoo / Youtube •  PR Results:5,000 attendees joined the all24 event62,000 visit & 124,808 page view on the microsite666,571 post views & 1,805 post feedback on the facebook fan page69 pick-ups (print/online)149,400 USD PR Value

Along with trade events for as many as 2000 guests

Electrolux Trade Event

Chivas 12 Re-Launch THE BRIEF Excite trade partners with the new packaging launch of Chivas 12 and generate trade support in product push and sales

TACTICS Trade Launch Event that included: - Grand Reveal/ Key Moment - Entertainment - Trade Deals/ Prizes - Ambient Activities - Video Presentations

RESULTS 100% Attendance Satisfaction from Regional Team

CLIENT: AUA Vietnam BRAND: Chivas Regal 12 PRODUCT CATEGORY: Liquor TYPE OF ACTIVITY: Event

PROVINCES COVERED Ho Chi Minh, Ha Noi and Da Nang

OUR RESPONSE Hinged on CR 12, a red carpet event that showcased new packaging features was created The concept of Evolution was utilized to highlight how the bottle and the box have evolved throughout the years.

Marie France Launch THE BRIEF Launch a new world-class body weight mgmt. facility using proprietary technologies

TACTICS PR Planning Editorial Development Singapore Press Tour Global CEO Interview Massive Media Relations Monthly PR ROI Tracking Activation Set-Up

RESULTS 100% of pick-ups achieved Due to unique PR story angles, limited budgets were maximized with full-page features positive press coverage Increase in walk-ins and inquiries at the clinic due to the traffic generated at the booth

CLIENT: Marie France International, Singapore BRAND: Marie France Bodyline PRODUCT CATEGORY: Cosmetic/Body Care TYPE OF ACTIVITY: PR

PROVINCES COVERED Nationwide PR Coverage Ho Chi Minh Activation

OUR RESPONSE Conduct a press junket in Singapore for key journalists to showcase technologies and how these will be available in Vietnam

Set up a sign-up booth in Saigon Trade Center where consultants are present to explain the technologies to the target consumers

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HSBC

CLIENT: HSBC Vietnam BRAND: HSBC Premier PRODUCT CATEGORY: Bank Services TYPE OF ACTIVITY: PR

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AbboG  MD  Conference:  Launch  of  IMFed  Program  

Medical  Conference    HCM-­‐  Sheraton  HN-­‐  Melia  350  Doctors  per  city  March  2010  

Sharp Vietnam THE BRIEF Generate interest on various products of Sharp and excite consumers via print and PR

TACTICS Print Creatives Product Publicity Corporate Publicity Trade Event

RESULTS 100% of pick-ups gathered for PR

CLIENT: Sharp Vietnam BRAND: Sharp PRODUCT CATEGORY: Electronics/ Home Appliance TYPE OF ACTIVITY: PR/Events and Print

COVERAGE Nationwide

OUR RESPONSE Utilize a celebrity ambassador that resonates well among the target and utilize her for the print campaign

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What Sets Us Apart?

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3! Only PR Agency with its own in-house creative team specializing in our field.

We are a proud member of the Chartered Institute of Public Relations. 1!

2!We are the official partner of Hill and Knowlton in Vietnam

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Ha Luong - BDM ha.luong@scarlet.vn

+84 903 204 797

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