Scan NewsDecember 2010 - January 2011

Pet Specialty

Department /Variety

Retail

Internet Shopping /

Home Delivery

Liquor Shops

Health & Beauty / Chemists

Specialty Convenience

Homescan: Tracking Australian purchases since 1986

Scanning At Christmas:

During the festive season it is important to remember not to scan any presents you receive or buy for other people. Please scan your regular shopping and any other groceries you purchase for your household consumption. Shopping habits at this time of year are particularly interesting to Nielsen.

Helpline hours during Christmas/New Year:

Your 2011 Nielsen Calendar contains important dates and Homescan Helpline open hours for December.

As we all enjoy the holiday season there will be minimum staff working on the Helpline over the Christmas/New Year Period.

If you’re unable to get through to an operator, please leave a message or send an email and we will get back to you as soon as possible.

Also in this edition of Scan News:

WIN the new Apple

MacBook Air

Do you know all the ways you can WIN with

Homescan?

Find out how to maximise your

Homescan Points!

Check out the latest Hot Products!

Read up on the latest Nielsen Research Report!

2011 Calen

da

r

Heat Mat

tea

to

we

l

Keep organised with helpful Homescan tips, and space to keep track of important dates.

Use the special perforated slips to record your weekly message and enter our

Message Finders Competition!

Use as an oven mitt or heat mat to place hot items

on. As always, take care with anything hot!

Safe to use up to 240 degrees.

According to a recent panel poll 93% of households

use tea towels – so we hope you will find a use for this

one in your collection.

Thank YouThe team at Homescan would like to thank you for all of your time and support over the last year.

As a small token of our appreciation, please find enclosed a couple of gifts from us.

Did you know that you should

scan Dental Products?

Whether it be toothbrushes,

toothpaste, mouthwash or floss

etc, don’t forget to scan it before you put it in the

bathroom!

Did you know that you should

scan Tissues? All facial tissues

and towelettes are important to scan!

Mystery Product coMPetition!

Octob

er’s Mystery Product was:

T issu e s

Sept

ember’s

Mystery Product was:

You can now win 1,000 points in the Mystery Product Competition by simply scanning all of your shopping! There are 15 winners every month!

In September, the Mystery Product was “Dental Products”, and in October, the Mystery Product was ”Tissues”. If you scanned these products anytime during that month you were AUTOMATICALLY placed in the draw to win!

Winners for September and October have been contacted, and can also be found on the website.

We can’t tell you what this month’s product will be, so for your best chance to win remember to scan ALL of your shopping purchases.

Read the next edition of Scan News to find out what the product was, and to see if you’re a winner! What do you think December’s product will be?!

Dental Produ

ct

s

For full terms and conditions see the Homescan website. NSW Permit Nb LTPM/10/00623, ACT Permit Nb ACT TP 10/03516.1

The Year that Was…We have sent out 15,538 well

deserved rewards to 8080 members. EFTPOS cards are currently our most

popular gift – making up 20% of requests.

It’s been a big year for some of our members - 33 households have had a new baby in 2010, 146 moved house,

and 2031 went on a holiday!

Our Helpdesk has also had a busy year – making and receiving 85,572 calls, and 4,070 emails!

Over 800 Homescan members have won competitions so far this year – that’s 8 in every 100 households!

All our competitions are exclusively for Homescan members only, so you’re not competing against the rest of the country (or the rest of the world) like with many other competitions!

Have you heard of all the ways you can WIN?! MeSSAge FiNDerS COMPeTiTiON:

What is it? Every weekend, your scanner automatically transmits your shopping to Nielsen. A new message, in the form of a trivia question,

on your scanner every MONDAY confirms Nielsen has received your scanning.

How do I enter? Record the answer to this trivia question on your Homescan calendar.At the end of your month send us your answers via mail

(using your calendar entry slip), or via email.

What can I win? Every month 10 households receive a $200 EFTPOS gift card!

WeeklY WiNNer COMPeTiTiON:

What is it? Every weekend, when you scanner transmits your shopping to Nielsen, you receive a new message on your scanner.

How do I enter? Every household that transmits is automatically entered into the draw to WIN! Remember to check your scanner every Monday

– If your scanners says “WINNER” just call the helpdesk to claim your prize!

What do I win? Every month 5 households can choose from a selection of $50 gift cards!

MYSTerY PrODuCT COMPeTiTiON:

What is it? Every month, the team at Homescan select a “Mystery Product”.

How do I enter? Entry is automatic! If you scan this product anytime during that month you will AUTOMATICALLY be placed in the draw to win!

For your best chance to win make sure you scan ALL of your shopping!

What do I win? Every month 15 winners receive 1,000 points!

VAriOuS SurVeYS:

If you have sent Homescan your email address, you may be selected for various surveys throughout the year – some of these surveys have fantastic prize draws of up to $10,000!!

For more details on how to enter our competitions see the “Your Rewards” section of the Homescan website.

For full terms and conditions see the Homescan website. NSW Permit Nb LTPM/10/00623, ACT Permit Nb ACT TP 10/03516.1

PANel POll reSulTS

Last Scan News we asked you: For Homescan competitions,

would you prefer to win points to vouchers? The results are in!

No: 36% Yes: 64%See the ‘Our Members’ section of the Homescan website for this edition’s

panel poll and have YOUR say!

you want points as prizes?! You can now win 1,000 points in our Mystery Product Competition! Every month there will be 15 winners – that’s 15,000 points to give away!

Homescan Winners!

How can i Maximise the Points i earn?

Did you know that if a household stops scanning, their points stop too?

That way we only reward our best members, who are scanning

all of their purchases.

The key behind maximising your points is to make sure you SCAN all of your purchases and

make sure that your scanner TRANSMITS every week.

50 points per month For scanning ALL of your shopping

50 points per Birthday For everyone in your household!

100 Anniversary points For every year you are on the panel

Various Bonus Points Are offered in our newsletter,

and for other short surveys

Planning on a Holiday?Initially feared to become the worst advertising downturn in many decades, the “advertising recession”, which was building in early 2009, was much shorter lived than expected.

In the latter part of 2009, as our economy continued to outperform other OECD countries, there was growing confidence that advertising activity was poised to catch up to Australia’s already buoyant economy. By early 2010, Nielsen ad trends reporting clearly showed that many marketing sectors are posting strong advertising increases year-on-year.

Spend has been led by Australia’s largest category, Retail ($1.0 billion), which accounted for more than 21 cents of every advertising dollar. Across the Top 10 categories there were some major growth stories, including Motor Vehicles (+11%), Finance (+25%), Real Estate (+19%), Food (+13%), Communications (+8%) and Insurance (+12%).

In Focus: Travel and Accommodation Spend

Travel & Accommodation slipped two places to be the sixth largest category in the first half of 2010. This fall was due to growth across a number of the major categories, and came in spite of a 3.8% increase in overall ad spend for the category.

Driving the growth were top ranked sectors Travel Agents-Service & Tour (+15%) and Tourist Authorities (+11%), while Airlines overall declined by 10% – due mainly to sharp reductions in activity for Virgin Blue Airlines.

Top ranked Qantas increased main media activity by an impressive 61% year-on-year to jump several places and overtake a number of last year’s top advertisers, including second ranked Flight Centre, which decreased spend by 11%, sister airline Jetstar and competitor Virgin Blue Airlines, which saw a substantial 43% decline in activity year-on-year.

Nielsen recently released the “Australian Nielsen Top 20 Advertisers Report”.

CHILD Hoyts Movie Ticket (single) – 100 pointsCHILD Event Cinemas Ticket (single) – 100 pointsTreat the kids to a movie these school holidays with a Hoyts for Event cinemas ticket. (Event tickets are also valid at Village Cinemas, Greater Union and Birch, Carroll & Coyle.)

$50 Big W Gift Card – 550 points$100 Big W Gift Card – 1050 pointsHave fun shopping with a Big W gift card! Big W offer a wide range of products from garden items, kitchenware, electronics, toys, car care, clothing, and much more. For more details see: www.bigw.com.au

To Order a Gift:

• Visitthe“Rewards”sectionofour website and order online (Login using your Username and Password located on the front of your scanning guide): http://homescan.acnielsen.com.au/

• Email,callormailourhelpline: Email: homescan.helpline.au@nielsen.com Phone: 1800 022 045 Mail to: Homescan, PO Box 130,

North Ryde, NSW, 1670

*SpeCial* Rebel gift card now just 450 points for $50, or $100 for just 950 points!

HOT PrODuCTS!

ORDER BY 5TH DECEMBER FOR DELIVERY BY CHRISTMAS!

remember: enter any dates you will be away on holiday into the scanner under the “Vacation” menu.TIP:

Homescan: Tracking Australian purchases since 1986

MeSSAge FiNDerS COMPeTiTiON! WiN one of 10 $200 eFTPOS gift Cards every month!

DeCeMBer MeSSAge FiNDer COMPeTiTiON eNTrieS Are Due 12TH JANuArY! For full terms and conditions see the Homescan website. NSW Permit Nb LTPM/10/00623, ACT Permit Nb ACT TP 10/03516.1

TiP:uSe THe eNTrY

FOrM iN YOur 2011 CAleNDAr TO reCOrD

YOur ANSWerS!

The answers to the Sept and Oct competitions can be found below. (Winners can be found on our website)

SePtember AnSwerS!Sep 5: What barcode is above “Pet Food” in the Scanning Guide? Coffee beansSep 12: Who played the male lead in the film Dirty Dancing? Patrick SwayzeSep 19: Bats are blind. True or False? False Sep 26: In area, what is Australia’s largest state? western Australia

OCtOber AnSwerS!Oct 3: Name one team playing in the 2010 NRL Football grand final? roosters Or DragonsOct 10: Do you need to scan Health and Beauty products? YesOct 17: Who painted the ceiling of the Sistine Chapel? michelangeloOct 24: Which Australian TV show is set in Summer Bay? Home and AwayOct 31: Emu eggs are a dark shade of which colour? Green

Puzzle 1: Puzzle 2:

Contact UsPO Box 130 North Ryde, NSW 1670 • Freecall: 1800 022 045 Email: Homescan.Helpline.au@nielsen.com

Website: http://homescan.acnielsen.com.au • Part of The Nielsen Company 35 008 417 874

? ?

Send your answers to puzzle 1 and 2 to: Homescan.Helpline.au@nielsen.com with the subject line “Colour Coding Competition”. Or send your entries via mail.

Get your entries in for your chance to WIN the 11inch, 64GB Apple MacBook Air, valued at $1199, by the end of January!

The Apple MacBook Air is an incredibly thin, full capable Mac - minus a kilogram or two!For full terms and conditions see the Homescan website. NSW Permit Nb LTPM/10/00623, ACT Permit Nb ACT TP 10/03516.1

Hint: The pattern

is top to bottom then left

to right

Hint: The pattern is top to bottom

Colour Coding ComPeTITIon

WIN the new Apple MacBook Air!By looking at the pattern of colours,

guess which colour belongs in the circle containing a question mark.

Your shopping helps Nielsen to gather information on Australian’s purchasing habits. From Homescan data we are able to calculate that:

In a typical week 8 in 10 households shop in a supermarket and 6 in 10 shop in other types of stores.? ?