scan magazine | issue 55 | august 2013

ICONA POP: WE LOVE ITDISCOVER DANISH INTERIOR DESIGNFANTASTIC FINNISH FASHION, DESIGN & ARCHITECTURECHOOSE AN ORGANIC LIFESTYLE PROMOTINGBRANDSC

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Scan Magazine | Contents

COVER FEATURE8 Icona Pop

No matter where you live in the world, at some pointover the past year or so, there will have been a timeduring which you will not have been able to escape ILove It by Swedish pop duo Icona Pop – the raucous,rip-roaring chant of a pop song that clocks in at two anda half minutes, yet packs far more of a punch than therest of the Top 10 singles put together.

DESIGN FEATURES16 Oscar & Clothilde

Oscar & Clothilde is the interiors venture that aims topromote diversity to fight copycat minimalism, all in thename of helping people create personal homes.

18 Ljungbergs FactoryLjungbergs Factory is a luxurious and fashionable com-pany that produces textiles, home décor and clothesthat will never go out of style.

FEATURES20 Vestfossen Kunstlaboratorium

In 2001, Norwegian artist Morten Viskum by chancestumbled upon empty factory buildings in the livelyNorwegian town of Vestfossen. Today, the buildingsform a leading hub for contemporary art.

22 Bergen Food FestivalOn the first weekend of September, Bergen Food Fes-tival invites food enthusiasts to a gluttonous weekendfilled with local food and beer. Held at Bryggen, the fes-tival features roughly 120 different local food producersand 11 local breweries.

23 LumskebugtenTucked away by the sea entrance to Copenhagen, thehistoric sailor’s tavern Lumskebugten no longer has torely on strong currents to secure its clientele. Led byone of Denmark’s most established chefs, the restau-

rant’s ambiance, traditional smørrebrød, and renownedfish and vegetable dishes are plenty bait.

24 Göteborg Book FairWith more visitors than any other cultural event in theNordics, Göteborg Book Fair is the vibrant platformwhere publishers, agents, writers and readers from allover the world meet to explore Nordic literature and buyand sell literary rights.

25 Levi Rally CenterAt Levi Rally Center and Action Park, thrill seekers canfinally realise their extreme dreams. And not just rallybuffs will get a kick from it all – anyone can enjoy thecompany’s array of fun motorsport activities.

26 Pois Tieltä!Who doesn’t want to jump on a quad bike or in a truck,get off the beaten track and hit the accelerator? WithPois Tieltä! you can get a thrilling experience in a nat-ural yet safe environment.

27 Kontiki FinlandKontiki Finland organises tailor-made adventures andexperiences that everyday tourists would not normallycome by.

SPECIAL THEMES28 Danish Interior Design

Denmark is a design nation with proud traditions, andCopenhagen is a design metropolis, which housesmany of the country’s leading design and interior busi-nesses.

47 Finnish Fashion, Design & ArchitectureThe Finnish Society of Crafts and Design was foundedas early as 1875. It is the second oldest in the world ofits kind – only the Swedes have an older organization.

73 Organic LifestyleLiving an organic lifestyle is beneficial both for you andthe environment. Turn to our eco-friendly theme formore information on how the Scandies are going green.

Scan Business

REGULARS & COLUMNS94 Business Columns & News

Key note, columns and news stories on Scandinavianbusinesses and business events.

102 Scandinavian Business CalendarHighlights of Scandinavian business events.

BUSINESS THEME96 Swedish Design & Communications Agencies

Swedish communications professionals are on themove. The government’s aim is to double the creativeexport by year 2020. Global clients have noticed thatSweden is parked at the top of the Global Creativity In-dex.

REGULARS & COLUMNS12 We Love This | 14 Fashion Diary | 81 Hotels of the Month | 84 Attractions of the Month

90 Humour | 91 Restaurants of the Month | 103 Music & Culture | 106 Scandinavian Culture Calendar

Contents

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4 | Issue 55 | August 2013

Scan Magazine | Editor’s Note

Dear Reader,

Scan Magazine

Issue 55 | August 2013

Published 05.08.2013

ISSN 1757-9589

Published by

Scan Magazine Ltd

Design & Print

Liquid Graphic Ltd

Executive Editor

Thomas Winther

Creative Director

Mads E. Petersen

Editor

Nia Kajastie

Graphic Designer

Svetlana Slizova

Copy-editor

Mark Rogers

Contributors

Karl Batterbee

Christina B. Poulsen

Linnea Dunne

Cecilia Varricchio

Ingvild Larsen Vetrhus

Kjersti Westeng

Signe Hansen

Malin Wiander

Julie Bauer Larsen

Nicolai Lisberg

Inna Allen

Karoliina Kantola

Emelie Krugly Hill

Maria Malmros

Eleonoora Kirk

Elin Berta

Anne Malewski

Magnus Nygren Syversen

Mette Lisby

Maria Smedstad

Rikke Oberlin Flarup

Sara Schedin

Sales & Key Account Managers

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Mette Tonnessen

Johan Enelycke

Jonna Klebom

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SCANM A G A Z I N E

I’m currently sitting on a plane on my wayto Helsinki, from where I’ll be travellingonwards to central Finland and into thesoothing embrace of Finnish nature. Likemany thousands of Finns every summer,I’ll be staying at a cottage by a lake, wherecomputers, television and mobile phonesare replaced by nature, sauna, good com-

pany and hopefully some sunshine. After experiencing record-breaking summer temperatures in the UK, even the slightlycooler forecast in Finland can’t dampenmy spirits. You don’t needscorching heat to enjoy a swim in a lake, a walk in the forest,some fishing, or a cold beverage after the sauna – and all thiswhile you’re surrounded by nothing else but the sounds of nature.

While I’m loath to admit it, we’re quickly approaching the laststages of summer, especially in many parts of Scandinavia wheresummer is often short but sweet. But I think it’s quite natural tostart thinking about your next holiday already, often while the lastone hasn’t even finished. It certainly gives you something to lookforward to when returning to work after a well-deserved andhopefully quite relaxing break. Perhaps you’re thinking about awinter trip with skiing on the cards or a city break in autumn toa culturally and historically fascinating destination. Have you al-ready had a look at what Scandinavia has to offer for the rest ofthe year? In this issue, we present a couple of great holiday ad-

ventures, cultural attractions and culinary treats that are avail-able in the Nordic region.

And we simply cannot get enough of Scandinavian design –there is so much great talent to discover in all the different fieldsof design that we could dedicate a whole magazine to it. This timewe’ve picked out some Danish interior design gems, forward-thinking Swedish design and communication agencies, and in-novative Finnish fashion, design and architecture companiesand brands. This month, we’re also promoting a more organiclifestyle by introducing green products and more sustainableholiday options.

“I don’t care, I love it!” This could be said about many things,but in this case we’re referring to the charismatic duo Icona Popand their hit song – you guessed it – I Love It. We certainly lovetheir catchy anthem that has finally made its way to the UK. Readmore about this raucous twosome in our cover story.

Nia KajastieEditor


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Nia Kajastie (Editor) was bornand raised in Helsinki, Finland,and moved to London in 2005 tostudy writing. With a BA in Jour-nalism & Creative Writing, shenow describes herself as a full-time writer and grammar stick-ler.

Mette Lisby is Denmark’s lead-ing female comedian. She invitesyou to laugh along with hermonthly humour columns. Sinceher stand-up debut in 1992,Mette has hosted the Danish ver-sions of “Have I Got News ForYou” and “Room 101”.

Ingvild Larsen Vetrhus is a Nor-wegian freelance journalist andmedia researcher who moved toLondon in 2007 to study journal-ism and international relations.She is still based in the UK,where she has written for localnewspapers, specialist maga-zines and African affairs publi-cations.

Swedish Sara Schedin is a free-lance writer with a degree injournalism from City UniversityLondon. She moved here in 2006and is currently covering Scandi-navian culture in the UK.

Linnea Dunne has been writingprofessionally for over 10 years.Having started out on a local pa-per in Sweden, she is passionateabout Scandinavian music andculture, and currently works inLondon as a full-time writer andtranslator.

KjerstiWestengmoved fromNor-way to London to study journal-ism. She now finds it impossibleto leave, despite having finisheduniversity two years ago. From 9to 5 she works in PR, but in theevenings she writes her blog andplans her next holiday.

Maria Smedstad moved to theUK from Sweden in 1994. She re-ceived a degree in Illustration in2001, before settling in the capi-tal as a freelance cartoonist, cre-ating the autobiographical car-toon Em. She writes a column onthe trials and tribulations of lifeas a Swede in the UK.

Karl Batterbee is devoted toScandinavian music and knowsexactly what is coming up in theUK. Apart from writing a monthlymusic update for Scan MagazineKarl has also started the Scan-dipop Club Night and its corre-sponding website: www.scan-dipop.co.uk.

Inna Allen is a freelance writer,translator and photographerwhose passions lie in all thingsart and design. She moved to theUK from her native Finland in2001 and has since developed achronic yearning for sauna.

Having travelled much of theworld, Signe Hansen, MA gradu-ate in Journalism and previouseditor at Scan Magazine, is nowback freelancing in London,where she writes on everythingScandinavian and her main pas-sions: culture, travel and health.

Julie Bauer Larsen is a 29-year-old journalist specializing in cor-porate communication. In hercurrent day job she combinesher professional skills with yearsof experience as a volunteer onnumerous projects for the RedCross and other organisations.

She’s passionate about incredible India, fantastic foodand new novels.

Karoliina Kantola is a Finnishjournalist with a BA in Literatureand an MA in Journalism. Cur-rently, she lives in Helsinki,works for the Finnish Broadcast-ing Company and occasionallywrites for various publications.She previously spent some pre-cious years in Japan and the UK.

Magnus Nygren Syversen is aNorwegian freelance journalist,who graduated from MiddlesexUniversity with a BA in Journal-ism & Communication in 2010.Having left London and relocatedto the other side of the world, heis currently doing his MA at

Deakin University in Melbourne, Australia.

Emelie Krugly Hill has workedon a number of Swedish news-papers. After travelling exten-sively, she has been based inLondon since 2006. Her particu-lar interests are news and cur-rent affairs within Sweden andthe export of Scandinavian cul-ture to the UK.

Elin Berta is a Swedish freelancejournalist. After working as anews reporter for Swedish Ra-dio, she decided to leave themotherland for a life in London in2010. Now her focus is back onher first true love - writing - oftencombined with her love for musicand writing reviews.

Rikke Oberlin Flarup is a Danishfreelance writer and publisherwith a passion for thick novelsand DIY zines. Still a newcomerto London, she spends her freetime exploring the city's hiddengems.

Maria Malmros is a freelancewriter from Sweden, with a jour-nalismdegree from IthacaCollegein New York (USA). She enjoyspainting, learning foreign lan-guages, and rummaging throughLondon, looking for any areas ofthe city yet to be uncovered.

Nicolai Lisberg has a bachelor’sdegree in journalism from theDanish School of Journalism. Hehas lived in both Denmark andGermany, before moving to Lon-don last year. When he is notbusy learning a new language,he spends most of his time play-ing, watching or writing aboutfootball.

Regular Contributors

Scan Magazine | Contributors


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Scan Magazine | Cover Feature | Icona Pop

We Love ItNomatter where you live in the world, at some point over the past year or so,there will have been a time during which you will not have been able toescape I Love It by Swedish pop duo Icona Pop – the raucous, rip-roaringchant of a pop song that clocks in at two and a half minutes, yet packs farmore of a punch than the rest of the Top 10 singles put together. It's the soundof euphoric dismissiveness. And it has become the noisy, shout-outsoundtrack to the British summer this year.

By Karl Batterbee | Photos: Fredrik Etoall

Scan Magazine met up with the two girls– Aino Jawo, 25, and Caroline Hjelt, 24 – inLondon, at a gig by Kim Cesarion (Swe-den’s next big export, who is also featuredin this month’s magazine), to chat aboutthe year they have had, the song that hasmade them globally famous, and the lovestory of how the two friends first met.

“We've beenwaiting for theUK to happen”

Regular readers of Scan Magazine willhave first heard about I Love It in May lastyear, when it was released in Icona Pop'snative Sweden and featured in ourmonthly music column. The song went onto become the biggest hit of the Swedishsummer that year, quickly spreading tothe other Nordic nations too. Australiawas next on board, followed by Germanyand the rest of central Europe. And thenthings started to take off in America.

Firstly, MTVmade I Love It the theme songto their Jersey Shore spin-off, Snooki &JWoww. Although it was not until a fewmonths later in January when things gotreally crazy. The track is used during anextended club scene in HBO’s hit TV seriesGirls, created by this generation’s pop cul-ture heroine Lena Dunham.

Icona Pop put in a few high-profile per-formances in the US, most notably at theSXSW festival and on Dancing With TheStars. The promo saw the song graduallyclimb the US charts, finally peaking atnumber 7. Their placing in the Top 10along with Swedish House Mafia (Don'tYou Worry Child) is the first time twoSwedish artists have been in the US Top10 together since 1998. And I Love It'ssuccess in America was thus cemented bya performance at the Billboard Music



Awards 2013 and a cover version of thesong being performed on Fox's hugelysuccessful TV show Glee. Finally, four-teen months after its release in Sweden,I Love It gets released in the UK, where itis already being used in two large adver-tising campaigns for Samsung and Mi-crosoft. And in the first week of release, itgoes to number 1, selling over 125,000copies.

“It's been very busy,” confirms CarolineHjelt, the red-haired member of IconaPop. It has been over a year now, and peo-ple are still discovering the song for thefirst time. Has the song started to lose itsnovelty somewhat for the girls them-selves? “We're not bored of it yet. It's tooexciting. And we've been waiting for theUK to happen. London used to be ourhome and we love it here. So it feels greatthat the song is doing well here. We're sohappy.”

So where is home now then? “Well, we’rebased in New York, but the world is kind of

our home, because we’re traveling likecrazy,” says Aino Jawo. When I meet themin London, it is their last evening thereafter a short trip packed with TV, radio,and press interviews. The day after theyare off to France, presumably for more ofthe same. Caroline is enjoying the ridethough. “It’s like a creative chaos. It’s beenlike that since we released it. Travellingaround the world, waking up in differentcities and just meeting a lot of crazy andfun people. I wish I could stay in this ILove It mode forever.”

“It's about people who have had enough”

Listening to the song, it is not too difficultto imagine what emotions Carolinemeanswhen she speaks of the “I Love It mode”.The girls recorded the tune together withBritish singer/songwriter Charli XCX, whoalso wrote the song, and it was producedby their fellow Swede Patrik Berger. Hehas worked on songs by Agnes, Loreen,Tove Styrke and Lana Del Rey, although isperhaps most famous for his work onRobyn’s seminal Dancing On My Own –

this not being Icona Pop's only connectionto Robyn; I Love It is the first time aSwedish female act has gone to number 1in the UK since Robyn in 2007 with WithEvery Heartbeat. But what is their takeon the meaning of the song that has gotthe whole world shouting about beingnonchalant?

“It’s just us two, tired of being sad afterbeing dumped, and tired of lying in bedfeeling you’ll never be happy again,” ex-plains Caroline. “And then you wake upone day and it turns to anger instead. Andyou feel a bit stronger again, thinking: ‘Youknow what – I'm better than this. I deservebetter. I don't care. I love it.’ So I think youcan hear that there is a lot of anger in thesong. It’s definitely about a really shittyheartache. It’s about people who have hadenough.”

“It's been a journey”

It may have taken over a year to get I LoveIt to number 1 in Britain, but Icona Pophaven’t always been used to such a slowpace. When they first met, they were quickto realise they were on to a good thing. AsCaroline puts it: “Aino came to one of myparties and it was like – where have youbeen all my life? The next day she cameover to my house with a computer and abottle of wine. And we wrote our first songthat day.”

“Then two days after we wrote our firstsong, we booked our first gig,” Ainochimes in. “I was kind of heartbroken andreally depressed. And then a mutualfriend of ours forced me to go to a partythat Caroline was having. We met and itwas instantly like, wow, we are gonna havea lot of fun in our lives.”

Fun for Icona Pop means an impendingalbum before the end of the year. “It’s notgoing to be 16 tracks that sound like ILove It,” reassures Aino – not that wewouldmind toomuch. “It’s been a journey.It’s like writing a diary.”

For more information, please visit:www.iconapop.com



Scan Magazine | Design | We Love This

We love this...August sees holidays well under way across Scandinavia, and nothing beats outdoor living – for as long as theweather permits. Eco-friendly bed linen, wooden carving boards, candles and lanterns in every corner of our gardens,this is Scandinavian "hygge" as we know it. By Christina B. Poulsen

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We’ve got exciting news this summer for luxe campers as Scandinavia’s favourite sustainable brand

‘AIAYU’ launched a 100% eco-friendly sleep range ‘AIAYU Sleep’ – perfect neutral colours and the

promise of a chemical free sleep. From £30. aiayu.com

Candle with the typical Danish word

‘hygge’ – the word that best describes the

atmosphere lighting candles and cooking

good food creates! £16.

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Danish brand AIAYU does amazing pillows in

many colours – even better is the ethical

cause behind them and their award-winning

approach to sustainable fashion. £95.

aiayu.com

Wooden carving boards in different shapes

and sizes are a fun way to add personality to

outdoor kitchens with limited cupboard

space; they’re there to be hung in full view,

not hidden! £60. www.stillebenshop.com


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Scan Magazine | Design | Fashion Diary

Fashion Diary...Summer weddings, office parties, after work café sessions – how to stay chic yet comfortable in the heat?Scandinavian label Hofmann has the answer.

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Lundfeldt and business partner JimGrundström came from quite differentbackgrounds, theatre and fashion respec-tively, but had a lot in common: they wereboth deeply artistic, fascinated by culturalhistory, and bored with the homogenousselection of shops on offer in the Swedishcapital. “We sold the inn we had been run-ning, Wreta Gästgifveri, and looked toStockholm. The overwhelming feeling wasthat we wanted to create something

eclectic and personal, an interiors conceptcombining antiques with modern design.”

England meets France:Oscar and Clothilde

For help with the development of theirbrand, the entrepreneurs used their imag-ination to bring two fictitious characters tolife: Oscar and Clothilde. Oscar, an Eng-lish writer, was neurotic but style con-scious, while his close friend, Clothilde

from France, frequented intellectual cir-cles and knew a thing or two about design.Through a series of letters to each other,the pair got to direct the product pur-chases for the new Stockholm boutique.“We simply asked Oscar and Clothildewhat they would like in the shop.”

The result was amultifarious assortment ofitems for the home, thought to bring realcharacter and colour to a house or flat.

Diversity, cultural historyand a place to call homeOscar & Clothilde is the interiors venture that aims to promote diversity to fightcopycatminimalism, all in the name of helping people create personal homes. Not ex-actly what you would expect from a brand with its roots in Sweden, the countryknown for endless whites and simplicity, but that was the whole idea. “The cus-tomers came in heaps, and themedia loved it,” says co-founder andmanaging directorAlexander Lundfeldt. “People found it really liberating.”

By Linnea Dunne | Photos: Sofi Sykfont

Alexander Lundfeldt, co-founder and managing director ofOscar & Clothilde



Scan Magazine | Design | Oscar & Clothilde

Based on a belief that history is hugely sig-nificant and any interior project must startwith an understanding of its space andgrounds, the concept ended up as one em-bracing different epochs and design styles.

Respect for architectural history

For anyone who agrees with this stance,Oscar & Clothilde, or in reality Lundfeldtand Grundström, offer consultations.Sometimes a customer has renovatedtheir home and very nearly completed theproject but got stuck with one room orparticular aspect. Other times, the ex-perts are involved from the get-go, occa-sionally even advising their client on aproperty purchase and working withbuilders to create the perfect frame. “Weget on board and help people realise theirdream and create a home that’s reallytheirs,” Lundfeldt explains.

It goes without saying that the two culturevultures and home creators know archi-tecture like the back of their hands. Afunctionalist flat will get a functionalisttreatment, and a house from the 1700swill be decorated as such. “You have tostart digging where you stand,” says theboutique owner. “If you understand wherewe come from, understand our heritage,what you create will be so much moregenuine and true. We always start by do-ing our homework – and you can feel itwhen you walk into a home like that.”

Looking to the web

The brains behind Oscar & Clothilde maybe lovers of history, but that is not to saythat they are in denial about recent trends.

The different design epochs representedin the bricks-and-mortar shop recentlyinspired nine collections in the brand newweb shop, including the Bonaparte Lineand the Exotic Line.

“The world is full of stuff,” says Lundfeldt.And he should know. Together with hisbusiness partner, he travels the world tocollect beautiful and quirky furniture andantiques, and the idea that treasures fromAsia and different parts of Europe get toenrich homes sometimes as far away asthe opposite side of the globe is one of theconcept’s many charms.

“We needed a way to make sense of theproducts and make our ranges seem be-lievable, and collections based on culturalhistory became the obvious choice.” Thedifferent lines make it easier for cus-tomers to browse the web shop and canhelp inspire them, but in the end productscan be selected from any number ofranges. For Oscar & Clothilde, the web isa sign of the times, a symptom of a new,busier way of life, but it is also a door tothe world. With it comes a future oppor-tunity: to open up the shop to foreignhome decorators.

A shop to call home

Yet, the managing director is convincedthat no matter how good the web shop,the bricks-and-mortar one will never beredundant, making the recent move tobigger, more spacious premises at BirgerJarlsgatan in central Stockholm all themore exciting. “We’ll never completelyabandon the traditional trading site. Thepersonal meeting, the physical product –they’re all too important.”

So important, in fact, that many Oscar &Clothilde fans think of the Stockholm bou-tique as their city centre living room: acomfortable, stimulating space to returnto. And the owners welcome this as some-thing very positive: “That people comeback and bring along family and friends isobviously a sign that they enjoy the space.”

For more information, please visit:www.oscarclothilde.com



Ljungbergs Factory is part of Swedish in-dustrial history. Innovative mind-sets cou-pled with an almost 200-year-long her-itage will now take the company to newheights. Indeed, a lot of changes and up-dates have already been made: the firstone is the pattern Salmiak, which was in-spired by the pattern Pythagoras, origi-nally designed for the UN building back in

1952. This pattern has been producedcontinuously for over 60 years. Salmiakcan be found on exclusive silk scarves,which were launched on 18 June. Thesescarves are completely handmade and areavailable for bothmen and women. Ljung-bergs Factory has now resumed silkprints in Sweden after a 100-year-longbreak. Another speciality of Ljungbergs

Factory is their linen wallpapers. They arethe only factory in the world that handprintthese kind of wallpapers, which are ex-tremely easy to maintain, very resistantand do not require surfaces to be smooth.

Brand new website

Ljungbergs Factory is a fully flexible com-pany that values the quality of their outputmore than the volume produced. Today,Ljungbergs Factory has several priorities:introducing new Swedish designers to thescene, and offering a wider range of col-lections, more patterns andmore differentkinds of products. Vilma Gustafsson,Ljungbergs’ PR Manager, stresses how

200 years of textile history get a boostLjungbergs Factory is a luxurious and fashionable company that produces textiles,home décor and clothes that will never go out of style. Not only is the quality of thehighest standard, but also the design and timeless patterns, coupled with a uniquesensibility for sustainability, allow Ljungbergs’ products to last for generations.

By Cecilia Varricchio | Photos: Ljungbergs Factory

Prisms and Pythagoras by Sven Markelius



Scan Magazine | Design | Ljungbergs Factory

important the collaboration with new de-signers is for the company, as it givestheir products a modern and innovativestyle. They have formed a new strategicdesign partnership with the famous de-sign studio Nyström & Persia, which isresponsible for the Salmiak line. Ljung-bergs Factory’s product range is gettingwider, and now it is possible to find addi-tional products such as bed linen, wall-paper and furniture textiles. Customerscan find all the new and classic productson Ljungbergs Factory’s brand new on-line store (www.ljungbergsfactory.com).The online store will constantly grow andimprove to offer customers the best shop-ping experience, but it is already possibleto purchase any product from any part ofthe globe as Ljungbergs Factory ships allover the world. “We will sign up with a bigagent in Japan in our process of buildingup a network of global agents and re-

sellers. We are also looking for Omni con-cept partners who would provide a show-room space for our online products,”Gustafsson says.

Minimal impact on environment

Ljungbergs Factory takes sustainabilityand environmental issues very seriously.All the products are exclusively made inSweden. Also having an environmentallyfriendly production process and goodworking conditions are very important forLjungbergs Factory. Just to list a few fac-tors, they use only eco-friendly trans-portation methods, the factory uses onlynon-fossil fuel, energy is obtained fromnearby forests, fabrics are all eco-certi-fied, colours are mixed in a special colourkitchen, and the whole process is carriedout in the factory in Borås, in the westernpart of Sweden. This is a very unusualprocedure in the textile and fashion in-dustry, which usually has production out-sourced to developing countries, and issomething that Ljungbergs Factory is veryproud of.

News in the autumn

Ljungbergs Factory will participate in ma-jor events such as the Mercedes-BenzFashion Week and the famous FormexFair from 15 to 18 August. Gustafsson tellsus that one of the most important newsitems for Ljungbergs Factory is that theywill launch a brand new high fashion col-lection designed by Naim Josefi, winner ofSwedish Project Runaway 2012. The col-lection will contain very exclusive fashionitems as well as everyday clothes. Thisfirst collection is only for women and in-cludes a wide range of dresses, blousesand skirts. Amongst other news, new pat-terns and products will be introduced ona regular basis. As already mentioned,Ljungbergs Factory is always keen to workwith emerging talented designers to offercustomers themost beautiful and tastefulcreations. Take the chance to renovateyour home and wardrobe with beautifulquality textiles from Ljungbergs Factory.

For more information, please visit:www.ljungbergsfactory.com

Citrus Limon by Maria Åström

Melodi by Stig Lindberg

Salmiak scarf and fabric



Vestfossen, located in the municipality ofØvre Eiker, started investing in culture af-ter the millennium, an initiative which hasattracted several art institutions to estab-lish themselves in the area, dubbed thecapital of culture. Every year, contempo-rary art exhibitions adorn the rough-look-ing exhibition spaces at Vestfossen Kun-

stlaboratorium, located in the old paperand cellulose factory buildings.

Between 2001 and 2003, the refurbish-ment of the old dilapidated factory tookplace, and the result became a compellingexample of the reuse of old architecture,and provides an interesting scene and

juncture for history and modern art. Theart centre has hosted 11 curated groupexhibitions since it opened in May 2003. In2005, the centre also launched a new ex-hibition space for individual artist presen-tations, Galleri Star, which has since then

A contemporary art laboratoryIn 2001, Norwegian artist Morten Viskum by chance stumbled upon empty factorybuildings in the lively Norwegian town of Vestfossen, an hour’s drive away from thecapital Oslo. Today, the buildings are a leading hub for contemporary art, and this year,Vestfossen Kunstlaboratorium (Vestfossen Art Laboratory) celebrates its ten-year an-niversary.

By Ingvild Vetrhus | Photos: Vestfossen Kunstlaboratorium



Scan Magazine | Feature | Vestfossen Kunstlaboratorium

sported exhibitions by renowned artistssuch as Sally Mann, Louise Bourgeois andAlex Katz.

This year's main exhibition entitled 1986 -2013: An Artist Collecting Art, displays theprivate art collection of the museum's di-rector Viskum, who has collected art sincehe was a young aspiring artist. His pas-sion for collecting art is reflected in thisremarkable exhibition, which is spreadthroughout the whole building.

“The collection consists of some 700works of art by 226 artists and is beingshown in its entirety. The primemotivationfor the exhibition is not, however, to showa collection per se, but rather to create awork of art – an installation, made up ofthe works of other artists,” says the artist,collector and manager Morten Viskum.

The collection contains works of bothprominent and unknown artists, from allover the world, including works by the fa-ther of surrealism, Salvador Dali, Germanartist Joseph Beuys, and controversialNorwegian contemporary artist BjarneMelgaard. At Galleri Star visitors can ex-perience the exhibition Jørgen Dobloug.Punktum. Punktum. komma, strek – åmale er en lystig lek (Full stop. Full stop.Comma, stroke – painters love to laughand joke), an introduction to the Norwe-gian artist and his lifelong relationshipwith painting.

“Since the opening, we have presented awide range of thematically curated exhi-bitions, based on loans from private col-lections, museums or directly from theartists themselves,” Viskum explains.“The goal of the art centre is to introduceour visitors to different artistic practicesand to increase knowledge about con-temporary art as such.”

Vestfossen Kunstlaboratorium offers vis-itors guided tours and lectures, based onan educational plan that has been cus-tomised to different levels of knowledgeabout contemporary art and all agegroups. “You can enter the art laboratoryknowing everything or nothing about con-temporary art – you will still gain a lotfrom your experience at the art centre,”says Viskum. In order for the audience togain a complete experience of the art ex-hibitions at Vestfossen Kunstlaborato-rium, the museum offers free tours everySunday, where visitors are guided througha 45-minute long introduction of the mainexhibition of the year. Lectures focusing ondifferent themes and questions regardingthe exhibition are also held to provide adeeper introduction to the discussionsthat define contemporary artistic prac-tice.

School classes are also welcome to jointhe educational tours of the contempo-rary art exhibitions, through the projectArt in the Rucksack, as part of the na-tional programme The Cultural Rucksack,initiated to provide a solid curriculum forart and culture in Norwegian primaryschools.

This year’s anniversary marks the adventof a new era in Vestfossen Kunstlaborato-rium’s institutional life, especially with the700-square-metre addition to the origi-nal 1,800-square-metre compound. Thecentre has also opened new facilities foreducational programmes, office spacesand a conference room. A new exhibitionhall is currently under construction, andby the end of 2014, Vestfossen Kunstlab-oratorium, which every year since 2003has been open from May to October, willfinally be open all year round.

Although the museum has been expand-ing and hosting more events since itsopening ten years ago, Vestfossen Kunst-laboratorium is still a young and restlessinstitution that continues to develop itsfacilities and exhibition spaces so thatpeople of all ages can enjoy the rich worldof contemporary art.

For more information, please visit:www.vestfossen.com


Scan Magazine | Feature | Bergen Food Festival

Bergen Food Festival was held for the firsttime in 1989 as a one-day event. It hasgrown massively over the last thirteenyears, but the purpose is still the same: topromote small-scale, local food producersto the masses. From 6-8 September,around 120 food stands will take over thefamous Bryggen, selling meat, vegeta-bles, fruit, butter, bread, spices and manyother things – some of it ecologically pro-duced. The best thing about the festival isthat visitors can talk directly with the foodproducers about their produce. Festivalmanager Gunnar Nagell Dahl explains:“All food producers exhibit and sell theirown produce. This gives visitors a chanceto learn more about how the food is pro-

duced and what it is produced from.”For the first time last year Bergen Food

Festival arranged BØ! – Bergen’s first andonly beer festival. This year, 11 breweriesare attending, some of them local. “Thebrewers themselves attend the festivaland we hope to promote our local brew-eries,” Dahl says. There are severalrestaurants within the festival area, invit-ing visitors in for local cuisine, beer andcider.

Last year over 100,000 people visitedthe food festival, which is free to enter.This year’s festival stretches fromBryggen to the famous Fish Market,where there will be food demonstrationsand fish auctions. For those wanting to

participate in other fun activities there arelots to choose from, such as cookingclasses, treasure hunts and quizzes.

Real food, real peopleOn the first weekend of September, Bergen Food Festival invites food enthusiasts toa gluttonous weekend filled with local food and beer. Held at Bryggen, the Hanseaticwharf, the festival features roughly 120 different local food producers and around 11local breweries.

By Kjersti Westeng | Photos: Bergenmatfest

For more information, please visit:www.matfest.no

Over 120 stands are coming to Bergen Food Festival this year

Free tasters are offered

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DublinDun Laoghaire

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Let Stena Line help you take the strain out of driving to Sweden.With a choice of short routes with frequent crossings and longer routes withovernight journeys we can help to make your journey more relaxing and convenient

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Lumskebugten, which translates as ‘thetreacherous bay’, might seem an oddname for a classic restaurant servingDanish delicacies and smørrebrød (opensandwiches). But rest assured that thename has nothing to do with the food,service or experience you will receive atthe charming old inn.

Lumskebugten refers to the inn’s locationat the seaport of Copenhagen, known forits treacherous currents and movingsandbanks. Since 1850 sailors and land-lubbers alike have been “washed into” theestablishment.

Today, the old sailor’s tavern is owned andrun by Chef Erwin Lauterbach, famous forhis love of vegetables, fish and traditionalDanish cooking. Having headed Saison, oneof Denmark’s most successful gourmetrestaurants, for more than two decades,Lauterbach took over Lumskebugten in2011. “What attracted me was the place’slong history – when leaving Copenhagen inearlier days, this is where you would takeleave of the city and the first place youwould come upon on arrival – as well as itsgreat outdoor space. It’s the kind of placethat I would love to stumble upon on myown holidays,” explains Lauterbach.

Within a short stroll from the old defencesite Kastellet and the famous Little Mer-maid, Lumskebugten has one of the mostpeaceful cobblestoned terraces in Copen-hagen. Inside, the old tavern has beenthrough a gentle refurbishment, main-taining the historic ambiance but also,through for instance Lauterbach’s char-acteristic vegetable table decorations,clearly alluding to its new culinary sta-tus.

Copenhagen’s historic sailor’stavern still going strongTucked away by the sea entrance to Copenhagen, the historic sailor’s tavern Lumske-bugten no longer has to rely on strong currents to secure its clientele. Led by one ofDenmark’s most established chefs, the restaurant’s historic ambiance, traditionalsmørrebrød, and renowned fish and vegetable dishes are plenty bait.

By Signe Hansen | Photos: Lumskebugten

Feature | Restaurant Lumskebugten

For more information, please visit:www.lumskebugten.dk

Restaurant LumskebugtenEsplanaden 21, 1263 København KPhone: +45 3315 6029



“As the report shows, the situation is des-perate. Something has to be done,” saysBookFair DirectorMaria Källsson. Togetherwith Läsrörelsen, a non-profit organisationpromoting reading, a section called MakeRoom for Children has been created, wherescholars, librarians, distinguished authors,teaching professionals and politicians, suchas Minister for Culture, Lena Adelsohn Lil-jeroth, and Deputy Minister for Education,Maria Arnholm, will meet to discuss whatcan and should be done.

“But we won’t just discuss the problems,”Källsson asserts. “We will provide exam-ples of projects that have managed to re-verse the trend.” Authors will speak about

their first reading experience, and an il-lustration exhibition initially created forthe Bologna Children’s Book Fair, con-taining works by some of Sweden’s mostcelebrated illustrators, will be on display.Freedom of expression has always been atthe heart of the book fair, with previousspeakers including social rights activistDesmund Tutu, but it is also an importantplatform for advocacy. This will be partic-ularly pronounced this year as the politi-cal parties gear up for the Swedish gen-eral elections in 2014, and educationpolicy is likely to be hotly debated.

This year’s special theme goes under thebanner Romania has the Floor and con-

stitutes a continuation of a smaller butvery successful Romanian element from2008. “Romania has a long and incrediblypowerful tradition of poetry and prose, inpart fuelled by its troubled history. Whilethe country faces a tough few years of try-ing to adapt to the norms of the EU, anumber of its authors are now tipped forthe Nobel Prize,” says Källsson.

A brand new section for this year’s fair isthe Digital Square, which will look at thechallenges and opportunities broughtabout by the paperless book. The pro-gramme also boasts illustrious speakerslike Sofi Oksanen, Caitlin Moran, PerGessle, and Isol, recipient of this year’sAstrid Lindgren Memorial Award. An im-pressive total of 20 former winners of theNobel Prize in Literature have previouslyvisited the expo.

“The fair reflects its time,” Källsson sum-marises. Expect challenging debates, cre-ative seminars and inspiring speeches –all amounting to a vibrant celebration ofliterature.

Read books, make books,talk about booksWith more visitors than any other cultural event in the Nordics, Göteborg Book Fairis the vibrant platform where publishers, agents, writers and readers from all overthe worldmeet to explore Nordic literature and buy and sell literary rights. In the yearbefore its 30th birthday, the fair offers the stage to Romania, looks at the paperlessbook, and responds to the recent Literature Inquiry’s alarming news about children’srapidly declining reading abilities.

By Linnea Dunne | Photo: Niklas Maupoix

For more information, please visit:www.goteborg-bookfair.com

Illustration by Sara Lundberg for Bologna exhibition.©Lasrorelsen

Göteborg Book Fair



Rally and stunt driver, as well as drivinginstructor and world record holder, JaniYlipahkala set up Levi Rally Center aroundfive years ago and has gradually expandedits activity offerings. Today, the companyoffers rally car driving and playful racing,icekarting, ATV racing, stigma slalom,snowmobiling, and a “funny-car” obstacle course, where aturn of the steering wheelmight have exactly the oppo-site effect of what you in-tended.

The centre also holds a winterdriving school – somethingquite essential for those want-ing to navigate the snow-and-ice-covered Finnish roads. LeviRally Center is mainly openduring the winter, but karting

and ATV activities at the Action Park canbe arranged at other times as well.

“What’s great about the centre is that weoffer suitable products for all; here, every-one gets to experience the thrill of speedin one way or another,” says Ylipahkala.

“It’s our mission to have 100% customersatisfaction. We want to make sure every-one leaves us content, and so far we’vebeen able to offer everyone fun experi-ences. Our tracks and equipment havealso been designed so that everything isas safe as possible.”

Ylipahkala and his team are also happy toput together a full-service package thatincludes travel, accommodation, mealsand your unique motor sport experiencesof choice. You could also supplement yourholiday adventure with a husky or reindeersafari, or perhaps even a helicopter ride –and everything in between.

“There is a wide range of activities on of-fer in the Levi area; there’s definitelysomething for everyone. We can combineany of them with our packages to createthe best possible programme for you,”says Ylipahkala.

Seeking high-speed thrillsAt Levi Rally Center and Action Park, located a 15-minute drive from the centre of Leviin Finnish Lapland, thrill seekers can finally realise their extreme dreams. And notjust rally buffs will get a kick from it all – anyone can enjoy the company’s array of funmotorsport activities safely and under expert guidance.

By Nia Kajastie | Photos: Levi Rally Center

For more information, please visit:www.levirallycenter.fi

And to design your high-speedadventure contact:[email protected]+358 45 2721227

Scan Magazine | Feature | Levi Rally Center



Pois Tieltä! (Get off the road!) is a Finnishcompany that organises quad biking andtruck driving events for individuals, groupsand companies. Conveniently located inthe Lohja area less than an hour’s drivefrom Helsinki, it is a popular destinationfor company recreational days and con-ferences, birthdays and bachelor parties.

“We tailor-make events for our customersfrom start to finish,” says Paavo Hyrkkö,co-founder of the company. “They onlyhave to let us know when they are comingand what they want, and we organise therest from there.”

Pois Tieltä! offers meeting and congressfacilities for up to 30 people. There is a

sauna on the premises, and food and ac-commodation are easily organised. Trans-port is arranged for larger groups, andthe company provides all their customerswith the necessary equipment for drivingthe vehicles.

On the truck safaris, customers can testthe power of 3.5 litre V8 Range Rovertrucks customised to endure the de-manding terrain. Large Arctic Cat and Po-laris quad bikes especially modified forArctic conditions, and with engine sizesranging between 450 and 600 cc, are onoffer for the quad safaris.

The tours take place in diverse terrainfrommountains to fields and forests, and

the routes are determined by the time ofyear. The difference in seasons is very dis-tinctive in Finland, and routes need to beplanned accordingly to guarantee an ex-perience that is both exhilarating and safe.

Giving their customers unforgettable andexciting experiences, Pois Tieltä! is a per-fect place for a day out with friends, or forcompanies that want to mix business withpleasure. After a day of conferences andmeetings the safaris are perfect for lettingoff steam. There is a chance, however,that work takes a back seat. “Everyonesays that once they get on that vehicle, allthoughts of work disappear,” Hyrkkö ex-plains.

Get off the road!Who doesn’t want to jump on a quad bike or in a truck, get off the beaten track andhit the accelerator?With Pois Tieltä! you can get a thrilling experience in a natural yetsafe environment.

By Malin Wiander | Photos: Pois Tieltä

For more information, please visit:www.poistielta.com

Scan Magazine | Feature | Pois Tieltä



With 17 years of experience in the indus-try, Kontiki Finland offers specialist toursfor small groups, individuals and busi-nesses. Despite being a tour operator, it isnot an off-the-shelf company and insteadtailors every trip according to the cus-tomer’s wishes while focusing on respon-sible low-impact travel.

“We are passionate about preserving andenjoying nature as we find it,” says SarahCoombes, who runs the company along-side her husband. “We want to celebrateFinland at its best.”

The company offers thematic trips, in-cluding wildlife, wilderness, adventure,city breaks and Christmas and family hol-idays. All holidays are experience-basedfrom start to finish, enabling customers toget an authentic feel for Finnish natureand culture.

Through Kontiki Finland, businesses cantreat their employees and clients to activitiesranging from fishing trips in the archipelagoto teambuilding in thewilderness.With ac-cess to congress facilities in and aroundHelsinki, wildlife experiences can be alter-nated with more traditional surroundings.

Kontiki Finland organises day trips inHelsinki and the surrounding area, idealfor people who are only visiting for a fewdays and want to get a taste of real Finnishadventure. The company also arrangesactivities close to their offices in Sipoo,located deep in the forest only 30 minutesfrom Helsinki-Vantaa Airport, with boththe coast and Sipoonkorpi National Parknearby. Nature is literally on theirdoorstep, with elks, deer and even lynxfrequenting the surroundings despite theproximity to the capital.

For those who have a bit more time tospend, there are tours that offer “fishing inthree ways”. One of them takes you to thefast-moving waters of a North Karelianriver, the serene Lake Saimaa and thescenic archipelago outside Helsinki, givinga real sense of the varied and beautifulnature of the country.

Whatever the destination or type of holi-day, Kontiki Finlandmakes sure that everytrip is a unique experience for their cus-tomers.

Celebrating Finland at its bestKontiki Finland organises tailor-made adventures and experiences that everydaytourists would not normally come by.

By Malin Wiander | Photos: Kontiki Finland

For more information, please visit:www.kontikifinland.com

Kontiki Finland is seeking individualsto approach them with holiday interestsand assist in gathering groups of 8+people to travel as a group. There areincentives for the Group Gatherer ontheir trip costs.

Contact [email protected] more information.

ScanMagazine | Feature | Kontiki Finland



Design is an indisputable part of Den-mark’s culture and DNA, with names suchas Finn Juhl, Arne Jacobsen, Hans J.Wegner and Kasper Salto striking a chordin a world which is showing an unbridledinterest in the Danes’ innovative approachto design.

At Bella Center, we believe that Danishdesign still offers considerable growth po-

tential, and that greater international fo-cus will open the doors to new marketswith promising sales potential. We want toplay an active role in developing the mar-ket and thrusting Danish design evenmore into the limelight, which is what weare doing in August with the new designand interiors fair DesignTrade Copen-hagen. Thanks to its central location inCopenhagen and Bella Center’s facilities

Denmark is a design nation with proud traditions, and Copenhagen is a design me-tropolis, which houses many of the country’s leading design and interior businesses.

By Jacob Schmidt, Sales and Marketing Director, Bella Center

Design is part of Denmark,Copenhagen and Bella Center

For more information, please visit:www.designtrade.comdesigntradeblog.dkfacebook.com/designtradedktwitter.com/designtradedkInstragram.com/designtradedk

and scope for development, the fair willact as an international trading platformthat will attract professionals, from Scan-dinavia and all of Europe, who are hun-gering to see the latest fashions andtrends, knowledge and inspiration. With aprogramme of talks, which includes theaward-winning English designer Ben-jamin Hubert and the Danish design ex-pert Thomas Dickson, a blogger universewith eight of the most influential andtrendsetting interior bloggers in Europe, atalent zone with ten up-and-coming de-signers and architects, as well as strongpartners such as the Danish Trade Coun-cil and the Danish Design Association, weare seeking to create an all-in experiencein the name of good design – and we arelooking forward to opening the doors to anoutstanding design event in Denmark, inCopenhagen and at Bella Center.

Left: Bella Sky / Bella Center.Photo: Adam Mørk

SPECIAL

THEME:

DANIS

H INTERIOR

DESIGN

Jacob Schmidt, Sales and Marketing Director,Bella Center



Scan Magazine | Special Theme | Danish Interior Design

Many kitchens in Scandinavia are equippedwith at least one piece of stoneware by LeCreuset – usually in the graded bright redcolour that everyone today associates withthe brand. “The red colour is a top-seller inboth the stoneware and our cast iron prod-ucts. In addition, we see a trend in cus-tomers mixing the colours to match theirpersonal style. We really applaud this de-velopment as it proves that great qualitykitchenware will never go out of style aslong aswe keep upwith themind-set of theconsumer,” saysMichael Munk,managingdirector of Le Creuset in Scandinavia.

Pink for the spring

Thirty-five employees in Denmark are re-sponsible for the development of LeCreuset’s products on the Scandinavian

market. While founded in the originalFrench roots of the company, the Scandi-navian branch can design new products fitfor their specific customers.

“The freedom to keep developing theproducts is a rarity and really motivatesus. We look to the trends in Nordic designwhen adapting Le Creuset’s products in amanner that combines the better parts ofthe two. This coming spring, we launch abrand new colour in both stoneware andcast iron products – Chiffon Pink. We ex-pect it to be a big hit – everyone who hasseen it so far is looking forward to it hittingthe stores,” says Michael Munk.

Fit for a queen – and everyone else

The Chiffon Pink line will be available at

Scandinavian retailers and in the flagshipstore in Copenhagen by January. Natu-rally, it comes with the same lifetime war-ranty as any other Le Creuset product.

“Worldwide, we are the only brand provid-ing customers with a lifetime warranty oncookware. This is possible because of thequality that our products are known andloved for – by customers from all parts ofsociety. For instance, Le Creuset is a verypopular feature on wedding wish lists andrecently we are proud to say that one ofour products was on the list for the wed-ding of Prince William and Katherine.”

Since 1925, Le Creuset has produced high-quality cookware in bright colours to lightup kitchens around the world. In Scandinavia, the brand is developing new additionsto fit with the trends of contemporary Nordic design.

By Julie Bauer Larsen | Photos: Le Creuset

Original French cookwarewith a Scandinavian twist

For more information, please visit:www.lecreuset.dk

The popular new colour Caribbean goes well with the otherblue varieties.

Today’s top selling colour is red.Mix and match to make your very own Le Creuset style.

The original colour of Le Creuset’s kitchenware isVulcan. Going strong since 1925.


When you enter a home, you may not im-mediately notice what colour the chairsare or what adorns the walls, but whatmost people pick up on instantly iswhether they feel at home or not. A styl-ish home might be impressive, but it canalso seem cold and uninviting. Otherhomes seem to almost entice you to comeinside, and make you want to kick backand enjoy a glass of wine on the sofa withyour feet rocking to music. It is that kindof home that Cozy Room and its creativemanager Annette Bjørk aim to create.“What we want is a relaxed, laid-back at-mosphere created by a luxurious butScandinavian setting. It is a played down

but at the same time very characteristicstyle,” explains the designer, who hasmore than 20 years of design experiencebehind her.

Spanning a delightfully broad range ofquirky, decorative bric-a-brac, tablewareand towels, Cozy Room’s collections pos-sess a versatility that makes them a greatmatch not just for designer but also fam-ily and student homes. “What is importantfor me is, of course, to create beautiful de-signs but also to reach a price level thatwill ensure that the designs are actuallysold. I find no joy in creating designs thatwill just look great on the shop shelves but


Designing Scandinavian cosinessThrough rough, casual and elegant designs, Danish interior design firm Cozy Room channels not just the stylishness of Scandi-navia’s design language but also the warmth of its homes. This autumn will see the launch of the company’s new exquisite table-ware collection.

By Signe Hansen | Photos: Cozy Room

Cozy Room's creative manager Annette Bjørk

Cozy Room’s atmospheric lanterns have become a staple on Denmark’s interior design market.

The autumn collection entails a new beautifultableware collection designed by AnnetteBjørk and produced in Portugal.




never reach people’s homes,” stressesBjørk.

Scandinavian elegance and warmth

Established in 2011 as a subsidiary to thewell-established Danish design companyFloradeco, Cozy Room has been charac-terised by Bjørk’s signature style sincethe beginning. From lanterns to framesand fabrics, the colours are muted, dustyand composed, while the shapes causallycombine Scandinavian elegance withwarmth and soulfulness. “The home Ihave in mind when designing is a verypeaceful and mindful place, rarely with alot of colours – it’s not that we don’t likecolours, but we like to keep the basemoreundisturbed to allow the colours of natureto set the scene through flowers and thechanging seasons outside the windows,”explains Bjørk, who aims to create thatspecial Cozy Room feel everywhere, in-cluding, of course, her own home. “It’sabout creating that ‘ahh’ feeling when youstep into a room – an atmosphere thatimmediately makes you feel at home andat peace. I love that feeling and our col-lections’ designs are all over my ownhome.”

Bowls and plates from Portugal

With many of their designs, in particulartheir characteristic metal and bamboolanterns, having created a surge of simi-lar products in Denmark, Cozy Room isready to enter new territory. The autumncollection will follow beautiful tablewarewith plates and bowls in Bjørk’s distin-guished designs. “We put a lot of energyand attention into creating this collectionof tableware; it was actually meant to havebeen part of our spring collection, but Iwanted to be sure that it was spot on.Creating tableware is something entirelynew to us, but it is definitely somethingwhich we have ambitions to do more of,and I was very aware that, if we do some-thing like this and create a service thatpeople might start collecting, it has to beexactly the way we want it, so we won’thave to make changes later on,” stressesBjørk.

The rustic service, which is designed insimple, elegant lines and soft earth

colours, is produced in Portugal. Like therest of the autumn collection it is inspiredby raw Scandinavian nature but also re-tains subtle references to Bjørk’s travelsaround the world. It is among the manydesigns of Cozy Room that are intendedand designed not just for Danes but foranyone who wants to create an oasis ofpeace and warmth, epitomising the cosycombination of Scandinavian eleganceand warmth.

Cozy Room’s designs are currently tradedin Scandinavia. The company is lookingfor an agent in Germany and will be rep-resented at trade fairs in Denmark, Swe-den, Norway and Hamburg this summer.

For more information, please visit:www.cozyroom.dk



Founded in 1999 by the creator of Bøn-nebordet, Karsten Lauritsen, DesignerZoo with two large shops, seven craftworkshops and an art ware gallery, is to-day one of Denmark’s most diverse andinnovative design communities. Within theframework of the community, seven craftartists work in their individual styles andmaterials. The designs are not just cre-ated but also produced in the company’sseven workshops in Copenhagen.

“What we prove is that it is not just possi-ble to create cool, trendsetting and inno-vative designs in Denmark but also to pro-

duce them here. There is so much talkabout outsourcing, but we prove that it’spossible to create a sensible and eco-nomically viable business by doing the op-posite,” says Lauritsen, who is a localcouncil candidate for the social liberal po-litical party Radikale Venstre in Fred-eriksberg and a keen advocate for com-bining personal freedom and initiative withsocial responsibility.

The bean that feeds the zoo

Lauritsen and Designer Zoo’s most fa-mous creation, Bønnebordet, is a tellingexample of how having a creative rather

Where Danish design animals growDanish Designer Zoo is much more than a design company; it is a research centre in arts and craft, a political statement, and thesource of one of Denmark’s newest design icons – Bønnebordet (bean table).

By Signe Hansen | Photos: Designer Zoo

All Keis & Fiedler’s ceramic designs are designed and hand-made by Helene Keis and Jakob Fiedler in Denmark.

The characteristic Bønnebordet, designed by Designer Zoo founder Karsten Lauritsen, has become a Danish design icon.




than purely commercial approach to de-sign can end up being an incredibly lu-crative business. The table, which was de-signed by Lauritsen in 1997, would not,explains the autodidact furniture maker,have survived had he adhered to the nor-mal short-sighted rules of commercial-ism.

“If you follow the rules of normal com-mercial production, a product has to breakthrough during its first or second seasonin sale. If it doesn’t, it’s taken off the mar-ket again. Now, with Bønnebordet, I madethat in 1997, but it was not until 2004 thatit became one of the trendiest and hottestdesigns among first-time movers inCopenhagen. The success of the table haslargely been down to giving the designtime to mature and for people to get usedto it,” stresses Lauritsen.

Today, more than 20,000 of Lauritsen’sbean tables have been produced and sold.As the table is produced in 14 models, fivesizes, two heights and 100 colour varia-tions, buying a bean table means that youdo not end up with “what everyone elsehas”: actually combining two tables, asmany do, will leave you with approximatelyone million different combinations!

Basic research within arts and craft

Several big Danish design names, includ-ing the successful porcelain artists AnneBlack and Malene Helbak, have startedtheir careers in the workshops of De-signer Zoo. With its solid foundation andreputation, the company provides a plat-form for craft artists to develop and try outnew things.

“As an artist you are very emotionally in-volved in your work and you are mainlyconcerned about how you want things tobe, not howmany you are going to have toproduce to make a profitable business.That’s how I want it to be; the people that

work in Designer Zoo should not thinkabout the commercial side but about whatthey find interesting. Of course not every-thing turns into something, but we get totry out numerous things and go through alot of different processes, which we learnfrom. You could say that what we do isbasic research within design.”

Different values

Though Lauritsen’s business has, overtime, been very profitable, economic suc-cess was not, he says, on the cards whenhe started out.

“When I first had the idea for DesignerZoo, everyone told me that it wasn’t pos-sible to create a successful business likethis. But if you look at the criteria differ-ently, it is. It does not have to be either su-permarket or Prada prices; it is possibleto be in a competitive price range by pro-ducing in Denmark; it might mean thatyou won’t make trillions, but it will giveyou a rich life based on other values.”

Lauritsen’s philanthropic approach alsomeans that Designer Zoo is regularly in-volved in various kinds of non-commercialart project involving design schools andnew artists. “We find pleasure in helpingnew and different design projects start offeven though there is no profit in it hereand now. Rather than striving to score bigeconomic profits we aim to do what welike; it just so happens that quite often,when that’s the philosophy you have, youalso end up creating a quite sensible busi-ness,” Lauritsen points out.

For more information, please visit:www.dzoo.dk andbonnebordet.dk

Designer Zoo consists of sevenworkshops and employs 20 people.The two Designer Zoo shops sell thework of its own artists as well as 20-40exclusively connected Danish designers.

Contact details for Designer Zoo’s shops:1. Vesterbrogade 137,1620 Copenhagen Vest.2. Badstuegade 19, 8000 Aarhus C

Silhouettes from the forests by Pia Lund Hansen

The minimalistic Nordic ceramics by Ditte Fischer areamong the many exclusively Danish designs sold byDesigner Zoo.

Dish by Tina Marie Bentsen




So what does the golden ratio have to dowith leather bags and cases? While itsmathematical properties are not neces-sarily familiar to the layman, this famousratio and its exact proportions are notsomething you have to be aware of to ap-preciate the beauty of it. As dbra-mante1928’s UK director Daniel Jones

notes, some people inadvertently use thegolden ratio in numerous things just be-cause it quite simply looks right and isaesthetically pleasing.

Jones emphasises that the ultimate heroof the products is the leather. “We don’tmess around with it too much or try to

With dbramante1928’s range of pure leather cases and bags, you can tote yourportable electronic devices in style. Inspired by Danish heritage and the principle ofthe golden ratio, mastered by renaissance architect and painter Donato Bramante,dbramante1928’s products offer durable, strong, protective and functional carryingand storage solutions for smartphones, laptops, tablets and e-readers.

By Nia Kajastie | Photos: dbramante1928

Embrace the golden ratio –in high-quality leather

For more information, please visit:www.dbramante1928.com

make it something it’s not. We want touse the best possible material and show-case that in the best way,” he adds. All theproducts, designed by a Danish team, arehandmade by skilled craftsmen from thefinest Indian leather made of real cow orbuffalo hides.

The products, which range from itemsmade exclusively for Apple (under thename 19twenty8) and Samsung to e-reader sleeves and briefcases, are madein India, which has also added an integralcorporate social responsibility factor tothe company’s operation.

“It wasn’t until our first visit to the factoryin India that it really hit home what theconditions and standards of living can belike out there. Accordingly, working to-gether with Danish charity LittleBigHelpwhich supports children and local com-munities in India, social responsibility hasbecome an intrinsic part of our message,which is even visible in our packaging,”says Jones.

Once buyers open their dbramante1928packages, they will also see a messageinforming them that a part of what theyhave just paid will be going towards thecharity. The products themselves, whilestill seen as investments that will standthe test of time both in terms of durabil-ity and design, are still priced very fairly –they are dearer than your average neo-prene laptop case but still more affordablethan other premium leather bags of thesame quality.

dbramante1928’s products are availableacross Europe within various offline andonline retailers, including Selfridge’s,Dixon’s Travel and PC World in the UK.

dbramante1928 bags

iPad

classicfolio

iPhone

flipcase

iPhone

5slim

cover Tan envelope for MacBook




In the backroom of the art and design col-lective Bob Noon’s store, you will usuallyfind several of the five femaleartists whose work is forsale in the shop in the cen-tral part of Copenhagen.Here you can see theprogress of the work that willsoon be hanging on the wallsin the shop or sold off tomagazines, publishinghouses or other regular cus-tomers. The five women de-cided to create the art com-munity to make the most oftheir different takes on theirprofession.

“Bob Noon is the result of our desire tocreate something together that none of us

could make on our own. Our communityprovides us with extra motivation and in-spiration, and this has given us uniqueopportunities to create the store alongwith a network of retailers all over Scan-dinavia,” explains Anna Jacobina Jacob-sen, one of the five artists of Bob Noon.

A unique and uncompromising gift

There is no such thing as an average cus-tomer at Bob Noon. The uniqueness ofthe products makes it a new experienceevery time you enter.

“We have a very loyal customer base,but many different types visit the shop.Many have an interest in art and comehere to shop for wedding gifts or to ac-quire an affordable, original artwork,”says Anna Jacobina Jacobsen.

Five Danish female artists have joined forces at a store called Bob Noon in centralCopenhagen. Here, you will find original drawings, prints, postcards andmuchmore,with a story and a heart behind the art.

By Julie Bauer Larsen

Get your original, one-of-a-kindartwork at Bob Noon

For more information, please visit:www.bobnoon.dkbobnoon.blogspot.dk/p/forhandler.html

or [email protected] five female artists of Bob Noon in front of the store on Matthæusgade 21 in

Copenhagen. Photo by Kasper Harup-Hansen.

Munio, which in Latin means “I defend”,was founded by Peter Rantzau andMortenNielsen in 2008. Director Morten Nielsenhad previously spent several years travel-ling and studying sustainable forestry intropical regions. His ambition was to con-tribute to the protection and reestablish-ment of rainforests through the utilisa-tion and sale of lesser known species oftropical FSC certified wood.

“One of the reasons that the tropicalforests are disappearing is their diversity.The multiple unknown and unusedspecies of trees make it hard to makesustainable FSC certified tropical forestryprofitable. We test out and use these un-known species in our products; some of

them might be difficult to work, but thereare some heavenly colours in between,”explains Nielsen.

The unique structures and strikingcolours of Munio’s meticulously selectedwoods dominate not just the company’sbeautiful wood trays and candle holdersbut also its jewellery. The jewellery ismade from 100% recycled silver and goldcombined with wood and organically

carved leather.For every product sold, Munio plants a

tree in a rainforest area and has, togetherwith the Danish NGO The Forests of theWorld, initiated a reforestation project inHonduras, which focuses not just on theforest but also on local people in the area.

“To us it is very important that the for-est we help create is not just a plantationcreated for the sake of our own con-science but benefits the local communityin Honduras as well,” says Nielsen.

Danish jewellery and home accessory design company Munio combines high-end de-signs with social and environmental responsibility. In 2012, the company won theBoligmagasinets design award for best international designer.

By Signe Hansen | Photos: Munio Design

Passion for life

For more information, please visit:www.muniodesign.com



It was the upcoming birth of her first son,Gustav, which a decade ago led Mia Delato create Sebra Interior. “When I had myfirst child, I could not find any baby ac-

cessories that I felt like bringing into myhome; it was all blue bunnies and teddybear patterns. I just did not feel that itwould be suitable for any rooms other

than the nursery, and when you havesmall kids, you know that their things aregoing to be in the living room and every-where where you are because that iswhere they are,” creative director Dela ex-plains.

Before becoming amother, Dela, who hasa design degree from Kolding DesignSchool, had worked in the fashion indus-try for years. In 2004, she designed herfirst small collection of children’s bed-ding, blankets and furniture. Today, Delaand managing director Anne Mette Fis-cher head a committed group of 20 em-ployees with 37 children between them.

Stylish parents and happy kids

Modern design and innovative colourscombined with handicraft, such as cro-cheting and knitting, are some of thecharacteristic trademarks of Sebra de-sign. A major part of the collection ishandmade in natural materials, such aswood, wool and cotton.

“With very young kids and babies it is ob-viously not the kids but the parents whochoose the products, and a lot of them arebought as presents from family andfriends. That is why we create a packagingand design that is stylish and appealing togrown-ups rather than kids. Of course, atthe same time, it is important that theproducts are decorated with cheerfulcolours and motifs which appeal to kids’imagination,” stresses Dela. “Our designsjust mean that you don’t have to be em-barrassed to have your kid’s duvet in theliving room when you have guests.”

Another distinctive characteristic of theSebra collection is its unified universe,which makes it straightforward for par-ents to create a stylish nursery. At thesame time the collection is continuouslyrenewed to follow the colour trends of thetime, meaning that parents will not riskending up with exact copies of the nurserytheir friends had the year before.

Scandinavian appeal

Sebra’s extensive collection, which in-cludes more than 300 designs in furni-ture, toys, storage and bedding, is, today,

Sebra’s stylish and imaginative interiors products for kids have become popular among childrenand their parents all over the world.

The Sebra that thrives innurseries all over the worldIf you have a kid or know someone who does, you are very likely to have come acrossthe distinctive high-quality designs from Sebra Interior For Kids. The colourful prod-ucts of the Danish company, which was founded by a new mother ten years ago, arepopular all over the world.

By Signe Hansen | Photos: Sebra



traded in 25 countries. The founder at-tributes the broad success not just to thedesign’s versatility but also its Scandina-vian design roots. “In a lot of countriespeople are attracted to Scandinavian de-sign, and I think that it is obvious, whenlooking at our designs, that we are firmlyrooted in Scandinavian design traditions.But, of course, what we do is very muchdone with children in mind, and when itcomes to children, they are not that dif-ferent from country to country.”

Gustav, Dela’s son, who inspired the firstcollection, is today 10 years old, but thedesigner, who still designs the majority ofthe large collection herself, has no plansof moving away from the world of nurserydesign. “I always hoped that this wassomething that I would be able to continueto do for a long time, but that I would sithere, ten years later, with 20 people work-ing on my brand, I had not imagined,” en-thuses the designer and finishes: “It wasmore the passion about my products thatdrove me to create my designs. It is justfantastic that so many people appreciatethe things we create and that we are noweven more people working on the projectso that we can create even more wonder-ful products.”

For more information, please visit:www.sebra.dk

All Sebra products are designed inDenmark.

Sebra products are health and safetytested in external Europeanlaboratories.

Sebra design is traded in: Australia,Austria, Belgium, Cyprus, CzechRepublic, Denmark, Finland, France,Germany, Greece, Greenland, Holland,Iceland, Italy, Japan, Luxembourg,Norway, Poland, Portugal, Russia,Spain, Sweden, Switzerland, SouthKorea and the UK.





“Our jewellery is for every woman. Youcan go classic with porcelain in black andwhite, or spice up your look with brightreds and yellows – the design will adapt toyour personal style. Because every singlepiece is handcrafted by one of our five tal-ented employees, each has a unique fin-ish, and as a customer you choose theone that fits you the very best,” says one ofthe three co-owners of Louise Kragh Jew-elry, Birgitte Dal.

Today, Louise Kragh Jewelry’s highly ap-preciated porcelain designs are sold inselected fashion and interior shopsaround the world. The company offers awide collection, with two new lines createdannually to keep up with the fashiontrends of the season.

“Because we produce everything our-selves, we are able to ensure very effi-cient procedures from thought to actualproducts. Our designer Louise Kraghspends a lot of time in the workshopthinking and trying out new elements. Aprototype is usually created and testedwithin a few days, and this ensures qual-ity in our products and a very flexible pro-duction for the benefit of customers,” ex-plains Birgitte Dal.

Jewellery with history

The workshop in Aarhus is part of the

company’s history, and Dal assures thatthey’ve never considered moving the pro-duction far from the Danish design tradi-tion and where it all began.

“Besides making it possible for us to bevery flexible in catering to the needs of ourretail customers, the workshop is part ofboth our company’s and our country’s his-tory. Denmark has a strong tradition forlocal production facilities which we wish tohonour – especially since the synergies re-ally work for us. We could notmake porce-lain jewellery with the same unique lookand quality elsewhere,” the co-owner says.

For almost a decade, Louise Kragh Jewelry have designed and produced unique porcelain bracelets, earrings and much more ina small workshop in downtown Aarhus, Denmark.

Handcrafted porcelain jewellery from theheart of the Danish design tradition

For more information, please visit:www.louisekragh.dk

Only silver 925 and all gold plating is used forthe jewellery.

The porcelain pearls come to life in theworkshop in downtown Aarhus, Denmark.

A trademark for Louise Kragh Jewelry is theporcelain star.

Every piece of jewellery is handmade giving it a unique feel.

By Julie Bauer LarsenPhotos: Louise Kragh Jewelry




Ever since she was a young girl SofieBørsting has felt the passion for creatingand designing. Over the last couple ofyears this has resulted in several proj-ects, but right now she is focusing on the

botanical world in what she calls her ownuniverse.

“I have often designed for others, butthis time it is really my own thoughts andideas that come to life. I have tried to cre-

ate a universe that is full of happinessand aesthetic qualities, often with a hu-moristic touch. Whenever I get an idea, Istart drawing and creating right awayrather than overthinking it,” says SofieBørsting.

A detailed design

This way of designing might be driven by aspontaneous process, but that does notmean her designs are rushed – on the con-trary, her work is rather comprehensive.

“I want it to have the right feeling, so Ispend a lot of time on the drawingprocess, often with many layers of paintand ink and collage techniques. The hand-drawn details and colours are what makeit special, and I want the people who buymy design to feel that it gives them aunique experience,” says Børsting, whosework is currently sold in Denmark, Swe-den, Norway, Finland, Iceland, Hollandand Australia.

What started out as some drawings in Sofie Børsting’s bedroom has within a few yearsturned into well-known designs, which are now sold in several countries.

By Nicolai Lisberg | Photos: Sofie Børsting

A universe full of detailsand happiness

For more information, please visit:www.sofieboersting.com

“Famous architects such as Utzon, Kjærholm,Juhl, Vedel and Karpf put Denmark on the mapback in the 1950s and 1960s. They are knownfor their simple and sophisticated aesthetics inbuildings, as well as furniture and other designobjects. At ARCHITECTMADE we have under-taken the task of bringing some of these iconicproducts back,” says Morten Jensen, owner ofARCHITECTMADE.

The company has put designer classics, suchas Finn Juhl’s Circle Bowl from 1954 and Kris-tian Vedel’s family of Birds from 1959, back intoproduction with a strong focus on craftsman-ship.

Designer objects to cherish and keep foreverARCHITECTMADE wishes to honour the Danisharchitects in the production of their minimalis-

tic classics. This is done by setting very highstandards – every single piece is handcraftedand goes through thorough quality control.

“The Danish architects created amazingproducts, and by ensuring high-quality crafts-manship in the production of their designs, wecreate products that you never tire of. Westrongly oppose the use-and-discard cultureof modern society, and by making classicpieces of superior quality, this becomes com-pletely redundant,” says Morten Jensen.

The small country of Denmark is home to some of the world’s most renowned archi-tects. ARCHITECTMADE’s aim is to bring high-quality products from the thoughts andhands of these great men and women into the homes of everyone who appreciatestimeless handcrafted design. By Julie Bauer Larsen | Photos: ARCHITECTMADE

Add some of Denmark’s mostrecognized architects to your home

For more information, please visit:www.architectmade.com

A recent reproduction is thewooden Mermaid by HansBølling. Created in 1954, thearchitect was inspired by theclassic H. C. Andersen fairytale of the Little Mermaid.

Specialists construct allproducts from ARCHITECT-MADE and each item goesthrough meticulous qualitycontrol.

A very popular product for offices and living rooms aroundthe world is the Bird by Kristian Vedel. The Circle Bowl by Finn Juhl – known and loved since 1954.




Having collected and organised insectssince he was just five years old, MadsHagedorn-Olsen and his long-time busi-ness partner Anders Morell decided, in2005, to turn the hobby into a series of artprints. “I’ve been collecting insects sinceI was a toddler, but it got really interestingwhen I was five, and my brother broughthome a box of butterflies from SouthAmerica,” explains Hagedorn-Olsen.

The prints, which depict a selected rangeof butterflies, beetles and bone collec-tions, have become a favoured decoration

with housewives and designers alike. “Theart prints have a look that conjures up vi-sions of old silk screen prints with nature

motifs. They simply buzz with nostalgiaand poetry. At the same time, the photo-graphs express innovation and modernitybecause of their graphic simplicity and il-lustrative sharpness,” says the photogra-pher. “The art prints look good in modernhomes, where furniture classics aremixed with vibrant vintage artefacts, butthey also look fine with a drawing pin ineach corner, fixed on the wall in the chil-dren’s bedroom.”

Hagedornhagen’s art prints are producedin limited editions of 2,000 copies.

Beautiful butterflies and chunky black beetles are the unlikely models for the creative Danish photographer duo Hagedornhagen’scaptivating art prints. With their unusual mix of aesthetic and graphic qualities, the prints, which come in a limited edition, dec-orate the walls of family homes as well as architectural offices.

By Signe Hansen | Photos: Hagedornhagen

Let in the bugsMads Hagedorn-Olsen and his long-time business partner Anders Morell Hagen turned insect collecting into a series of art prints.




Beauty in detailsAmong Hagedornhagen’s most popularprints, in particular in family homes, are aseries of beautifully extended white but-terflies. A less conventionally attractivemotif is that of chunky, gleaming beetlesphotographed in such detail that everytiny beak and hair stands out. To achievethis level of detail, the insects are pho-tographed with a high-end camera, whichreproduces the colours and details of themotif most convincingly, and printingtechniques and paper are chosen withmeticulous care.

With hundreds of bugs in his collection,Hagedorn-Olsen puts just as much workinto finding themost photogenic ones and,of course, styling them for the photo. “TheScandinavian insects I have caught andcollected myself, but most of the foreignones I get in boxes from Canada and thenorganize and set them up. It is very hard tosay what makes an insect suitable for anart print, but what I like about the photo-graphs is that, no matter if it is a butter-fly or beetle, they are incredibly beautifuland graphically detailed,” he explains.

Decoration with an edge

Among the newer art prints by MadsHagedorn-Olsen and Anders Morell are aseries from the ocean floor, picturing en-chanting bottled coral pieces. Other spe-cial works, such as the Canvas series,have a darker edge. The series, which is

inspired by the “stillleben” of the Renais-sance, depicts dramatic insects hoveringon raven-black backgrounds behindclouds of vaporized water. The three ver-sions are called wasps and water, beetlesand water, and wings and water. The re-sults are picturesque scenes where sub-ject and background melt together inwallpaper-like patterns pulling the viewerin.

“When we decide which works to put out,we aim to create a combination of deco-rative motifs and more edgy photo compi-lations. Even though we know it might notsell as well as the more mainstreammo-tifs, we like to present some of our darkerand untraditional work, and we continue

to try out new things,” stresses the pho-tographer.

New works to arrive from Hagedornhagenthis autumn include mugs and Christmashearts with distinctive art prints, as wellas well as special, limited edition cop-pered art prints.

For more information, please visit:www.hagedornhagen.com

Mads Hagedorn-Olsen and AndersMorell have 10 years of work experiencein the field of advertising with theirpartnership Morganmorell, and havereceived a number of prestigious prizesand diplomas throughout the years.

Each Hagedornhagen art print has beenproduced in a limited edition of 2,000copies.

The art prints come in two sizes,42 x 59cm and 70 x 100cm.

Each canvas motif has been reproducedin 550 prints. Every print is signed,numbered and delivered in an elegantblack frame.

The canvases comes in a formatof 120 x 120cm.

Carl Jacobsens vej 16 opg. 20 - 4 sal.DK-2500 Valby, Copenhagen




It only took a few hours from when BrittGoodall and Christina Thorbøll first met inHanoi, Vietnam, till they had agreed tocreate Oi Soi Oi, which in Vietnamesemeans ‘goodness gracious me’.

“Basically, our idea was to create a de-cent and respectable business where we

could ensure that the people who pro-duced our products were paid decently,had a sound workplace and were properlytrained – and, of course, created somebeautiful designs,” explains Thorbøll, whowith years of experience in strategy andmarketing runs Oi Soi Oi’s sales from the

head office in Denmark.In 2006, Oi Soi Oi started the production

of their collection, which today comprisesa colourful range of traditionally lac-quered boxes, handmade ceramics, sus-tainable bamboo products, silk garmentsand much more.

Goodall, who has spent the last 12years in Vietnam, is behind the distinctiveOi Soi Oi style combining Scandinavianand Eastern elements. Goodall is also incharge of the production and quality con-trol in Vietnam. “The cornerstone of the OiSoi Oi concept is respect for the people we

work with: ourcustomers, oursuppliers in theirworkshops andthe many peoplewho contribute tomaking Oi Soi Oi asuccess,” stressesThorbøll.

Inspired by the traditional handicraft traditions of the East, Oi Soi Oi creates a collec-tion of inspirational, functional and decorative designs. Based on an inherent respectfor the local people and their skills, the designs are produced in small Vietnameseworkshops. By Signe Hansen | Photos: Oi Soi Oi

Merging Eastern handicrafttraditions and Nordic style

After several years in the fashion industry,Signe Wirth Engelund longed to createsomething more durable than clothes.Two years ago, she set up By Wirth.

“My dreamwas to be able to work thor-oughly with my things and create some-thing that would last for a long, long time.I deplore the buy-and-throw-away men-tality; I make things that you can makeyour own as you give them a history; thenatural materials that I work with will onlybecome more beautiful with the marks oftime,” stresses the design manager.

Engelund works passionately with de-sign and product development within thefields of interior decoration, lifestyle andfashion. Among her characteristic de-signs are a decorative candleholder madeof butt leather, which will acquire a beau-

tiful patina over time. Another is an ultra-simplified magazine holder, which is pro-duced in a sheltered workshop in her lo-cal area.

“As you can see in the design for mymagazine holder, I like to cut to the bone.It’s the design process and the love fornatural materials that are the corner-stones in my work.”

By Wirth’s clean Scandinavian designshave already caught the attention of Eu-ropean agents and are currently sold inFrance and Monaco, as well as in Den-mark and online.

Natural materials and simple, functional and timeless design characterise the worksof By Wirth, a small design brand created by Signe Wirth Engelund.

By Signe Hansen | Photos: Erik Zappon

Designs that love growing old

For more information, please visit:www.oisoioi.com

By Wirth’s candleholder in butt leather can be used for bothcandles and flowers and will gain beautiful patina with time.

Oi Soi Oi’s versatile designs are inspired by the handicraft traditions of the East as well as a Nordic approach to design.

For more information, please visit:www.bywirth.dk



The smiling Viking decorating the front ofDanefæ’s most popular T-shirts for kidsleaves no doubt about the brand’s Scan-dinavian identity. It is, however, not justthrough the many colourful prints onDanefæ’s children’s clothes that the Scan-dinavian roots are visible, but also in theinherent pragmatic approach to the Scan-dinavian weather.

Danefæ had its first big success with asmall collection of brightly printed ladies’raincoats in 2006. The idea for the raincoatarose through the two lawyer sisters’ –Nina Warberg Sejersen and Louise War-berg Hækkerup – annoyance at arriving atthe office in unflattering raincoats whencycling to work. Together with their goodfriend, designer Christine Delvoye-Ander-sen, and her husband Eric Delvoye, theydecided to create a more presentable al-

ternative. The raincoats were a huge suc-cess, and in the following years the com-

pany expanded continuously with a rangeof outerwear, T-shirts, dresses, skirts,bodysuits, sweatshirts and knitwear forladies, men, babies, and kids. The kidscollections, in particular, have gained abroad fan base all over the world, fromAustralia to Germany.

“I think that what has made our collec-tions so popular is the combination of afunny and original design with high-qual-ity garments and practicality. It’s usableclothing with room for play and made towithstand all the challenges of a kid’s life,”explains Louise Hækkerup, adding: “Atthe same time, the prints really appeal tothe kids – boys are completely crazy aboutthe smiling Viking: that’s the one we al-ways hear them asking for in the shops.”Today Danefæ is traded in around 15countries, and the 125,000 DKKR(£12,500), which the four partners investedin the firm in 2006, have turned into an an-nual turnover of approximately 35 millionDKKR (£3,500,000).

Danefæ’s autumn collection will be avail-able online and in stores in August. With itcomes a much anticipated girl version ofthe smiling Viking – because, as thewomenbehind Danefæ have proven, in Denmarkthe female Vikings also want to be in front.

For more information, please visit:www.danefae.dk

Danefæ’s colourful collections offer a clear illustration of the Danish design philos-ophy; the clothing is practical, of high quality and smart with a humorous twist thatmakes it easily recognisable.

By Signe Hansen | Photos: Danefæ

Scandinavian designphilosophy in a nutshell

Special Theme | Danish Interior Design



As a qualified fashion designerwith her ownfashion collection and many years of expe-rience within interior design, fashion andinteriors have become one for Louise Roe.In 2010, she founded the firm Louise Roe.

“I want people to look at my products andnotice the nice quality. Every time I createa product I take a close look at the stitch-ing and the fabric – that probably stemsfrom my training as a fashion designer. Alot of businesses do interior design ac-cessories without even having a designeremployed; they just ship home big con-tainers from China,” says the designer. “I

found that these products often lackedpersonality, and I felt that the market waslacking in products that originated from amore personal and exclusive universe.”Louise Roe’s collection comprises a widerange of cushions, blankets and kitchentowels, as well as a selection of decorativeand functional vases, glasses and candleholders, the majority of which are pro-duced in Europe.

Scratching the polish

While Louise Roe is today traded in nu-merous countries all over the world, the

designer does not aim for themainstreammarket. On the contrary, she prefers to

Scandinavia’s most edgy cushionsInspired by the graphic lines of the city, the rapidly growing high-quality Danish design brand Louise Roe creates interior designthat combines style and functionality.

By Signe Hansen | Photos: Louise Roe

Louise Roe’s collection comprises a wide range of cushions, blankets and kitchen towels, as well as a selection of decorative and functionalvases, glasses and candle holders.




maintain a design that, while versatile,has its own distinctive signature and edge.“Although a lot of my designs are verysimple, I also like to scratch the polish alittle bit once in a while and create some-thing more individual or something withan inherent symbolism.”

An example of this is Roe’s distinctive se-ries of cushions with ladder inspiredprints. The steps symbolise the drive tomove and look upwards with a positivemindset, a philosophy the designer prac-tises herself. “Of course you have to havethe belief that you can succeed when youstart out. If you have too many doubts andconsider everything for too long, you willmost surely never get started; you have tobe a bit naive. Still, I have to pinch myarm now and then to make sure I amawake and remindmyself how lucky I wasand how well everything actually went.”

Lasting value

While Roe releases two collections a year(partly to be able to align the designs and

colours with the changing Scandinavianseasons), she does not design her prod-ucts for short term use. “My ambition andprinciples are based on the desire to cre-ate a range of home accessories of a qual-ity that means they are not just bought,used and thrown away. There is a lot of in-dustrial design on the market which doesnot cost a lot, but it does not have anyreal worth either – I want my products tohave an inherent design value and alongevity that allows them to gain theirown history.”

Inspired by the patterns of modern archi-tecture and the trends, cuts and colours ofthe fashion world, the many strikingprints, simple lines and strong colours ofRoe’s designs are a perfect match for thesleek, modern decor favoured by Scandi-navian design fans all over the world. “Thehome I have in mind when I create my de-signs is a Scandinavian style home, lightand uncluttered. I think the designs lookgreat with Danish furniture, but I also re-ally enjoy seeing them used in homes with

more traditional elements. A lot of my de-signs, like the plain knitted cushions, arevery versatile,” explains Roe.

The mother of four also admits that, eventhough she favours the uncluttered cleanlines of Scandinavian style, she realisedthat a compromise often has to be struckbetween that and the demands of real life.“I would like to live really simply without alot of things and with clean, unbrokenlines in my home. But with three footballboys and a girl, plus a dog, in not a very bighouse, that just is not possible. Theirthings show up everywhere and, of course,that’s the way it should be; a home shouldbe a home not a museum, but I still try tostrike a balance with a few stylish piecesand not too much junk.”

For more information, please visit:www.www.louiseroe.dk




If you are tired of staring at depressingand melancholic art, you should take acloser look at the illustrations from GoingDanish. Ever since Mariann Dohertystarted creating her own design in 2010,

the keywords have been joy and humour.“The characteristics of ‘Going Danish’

design are the positive energy the illustra-tions fill you with. I often meet customerswho tell me that they become happy by

watching the illustrations and that makesme happy as well,” says Doherty.

Going Danish wantsto go big

At this point she isselling her illustra-tions in four coun-tries, but she wantsto expand the marketin the coming years,and she hopes to do so by continuing cre-ating illustrations with an added pinch ofhumour.

“If you want to succeed in this business,I believe it is important to create some-thing that is truly your own. My inspirationcomes from various things. It can be theshape of a cloud, an old poem or some-thingmy kids do, but I alwaysmake sure toadd the Going Danish angle to it,” says Do-herty about her illustrations that are alwaysprinted on French high-quality paper.

Often when Mariann Doherty, the owner of Going Danish, starts to make an illustra-tion, she does not knowwhat it will turn out to be, but one thing is sure: she wants herart to convey a feeling amongst her customers – a feeling of joy.

Things are goingwell for Going Danish

For more information, please visit:www.goingdanish.com

Founded in 2003, it all started with just onerug. As the years went by the company’s rangeof rugs grew and so did their knowledge and in-sight into the rug-making craft. In 2012, thecompany decided to focus solely on rugs andchanged its name to Rug Solid.

“We believe that focusing on one thing cre-ates the best conditions for manufacturing asolid product saturated by quality and soul,” ex-

plains the company’s director Tina Steneman.Rug Solid’s huge collection of colourful rugs

is produced by an extensive network of smallmanufacturers and the rugs are, thanks to thehandmade process and the changes in the re-cycled materials, never alike. “Of course, itwould be cheaper to produce the rugs in thetraditional manner, then we wouldn’t have tosort, select, prepare, colour coordinate and cut

the ten thousands of bits and pieces. But welove the idea of recycling, and as an extra bonusyou get a rug that is guaranteed to be unique,”says Steneman.

If you are lucky (and patient), this means youmight be able to spot a piece of one of thisyear’s catwalk designs in the tens of thousandsof tightly hand-woven strings that compose aRug Solid rug.

The name reveals it all: at Rug Solid it is about rugs and nothing else. Handmade from recycledbits of fabric and leather from the fashion industry, every single rug is unique.

By Signe Hansen | Photos: Rug Solid

Cushioning for feet made by hand

For more information, please visit:rugsolid.dk

By Nicolai Lisberg

Photos: Going Danish

Mariann

Doherty

Inneed

ofaballoon

TheSun



Some five million people have chosen thedensely forested "northern rim” of Europeand brisk climate of Finland as theirhome. Trees dominate the landscape hereand, while there are no mountains tospeak of, the country abounds with lakes.Cities in Finland are rather small, scat-tered randomly around the woodlandcountryside. The vast open territory of La-pland comprises the entire northern sec-tion of our elongated country, while ourshores are a polymorphic gathering of or-namental islands and archipelagos. Alongwith its suburbs, the capital city ofHelsinki on the southern coast forms theonly urban area in Finland with over a mil-lion inhabitants.

Modern architecture has found a strongfoothold in our cold environs. Still in its in-

fancy, modernism came to Finland in thelate 1920s and was immediately enthusi-astically embraced. Practicality, function-ality, application of contemporary tech-nology and the pursuit of equality haveremained important values in the Finnisharchitecture community throughout thedecades. This continuation of the mod-ernist ethos may well be regarded as oneof the hallmarks of contemporary Finnisharchitecture.

There are no Finnish names among thefamous list of hip “starchitects”, and de-spite having received a lot of attentionfrom the press, “wow-factor” architecturewith its dramatic and surprising shapeshas not caught on. In its stead, however,efforts to mitigate climate change arequickly changing the ways Finns construct

their built environment. This new empha-sis on sustainable development has alsore-introduced wood to contemporary ar-chitecture in a fresh new way. Half a cen-tury ago, wood was largely confined totraditional “old-fashioned” construction,but as a renewable natural material, woodis definitely making a comeback. Archi-tects are finding innovative ways to usethis ecological material that the country’smany forests supply in abundance.

Architecture in FinlandBy Jorma Mukala, Editor-in-Chief, ARK The Finnish Architectural Review

For more information, please visit:www.ark.fiwww.safa.fi

The Opera House in Helsinki, designed by Hyvämäki-Karhunen-Parkkinen architects (1977). Photo: VisitFinland.com

SPECIAL THEME:

FINNISH FASHION, DESIGN & ARCHITECTURE



Scan Magazine | Special Theme | Finnish Fashion, Design & Architecture

Design Forum Finland is an office thathas a versatile field of activities, from de-sign competitions, media services, publi-cations and design promotion projects toa design shop and showroom. The num-ber one focus is to enhance the use ofdesign in small and middle-sized enter-prises.

Design Forum Shop in the heart of DesignDistrict Helsinki is a good place to seethis work in real life. Here, budding de-signers and manufacturers have a placeto learn the tricks of the trade and see iftheir ideas are selling or not. You'll alsofind those that have already made it. Theshop boasts the world's largest selectionof Finnish contemporary design.

One of the specialities in the shop is fash-

ion. The beginnings of the Finnish fashionindustry have not been easy, after the run-ning down of the clothing industry in the1980s. Just now Finnish fashion labelsare extremely interesting to follow: smallbut edgy, often ecologically minded, indi-vidual. The classics like Marimekko andVuokko have been followed by names suchas Samuji, Heikki Salonen, Paola Suho-nen, Julia Lundsten, I Know Why No,Lumi, 2OR+byYat, Costo, Katri/n, R/H… thelist is delightfully long.

There is more to be expected. Pre Helsinkiis a new platform for Finnish fashion thatwas launched this May and will continuewith its group of selected designers to thefashion weeks in Paris and New York.Some labels have already been seen withtheir own showings in the world's fashion

metropolises. The runways are waiting forFinnish fashion.

Design Forum Shop, Erottajankatu 7,Helsinki, www.designforumshop.fi

For more information, please visit:www.designforum.fi

Left: The Design Forum Shop (Photo: Liisa Valonen). Right: Design by Katri/n (Photo: Ville Paul Paasimaa). Below: Samuji (Press photo).

The Runway to SuccessDid you know that the Finnish Society of Crafts and Design was founded as early as1875? It is the second oldest in the world of its kind – only the Swedes have an olderorganization. Finland wasn't even independent at that time… Today, the society main-tains Design Forum Finland, the promotional organization for Finnish design.

By Anne Veinola, Communications Manager, Editor-in-Chief, Design Forum Finland




Founder, architect and interior designerSabina Dontcheff decided to developKokema Design on the premise that de-sign is very much a form of customerservice, where the aim is to create spacesaccording to each client’s specific wishesand needs, and the boundary conditionsset by the project. Seamless communi-cation is key, as is mutual trust betweenthe two parties, as Kokema wants to offeradded value to its clients, whether thismeans through a new way of working, astronger brand identity, increased job sat-isfaction, added sales, or even a new re-markable home.

Three months into Kokema’s operation,Dontcheff was joined by interior designerand former colleague Hanna Pyrhönen,who had previously worked with her onnumerous projects, ranging from com-

pany headquarters to hotels, restaurantsand projects in Finland and abroad. Theagency’s name, Kokema, also hints at theexperience the twosome has gained overthe years, as well as emphasising thespaces they create as unique experiences.

“We want to produce high-quality designthat stands out – innovative, modern yetstill simple and functional. We don’t copyideas or slavishly follow trends, and theclient’s needs and wishes are always in fo-cus. Naturally each project is distinctive,and we start from scratch every time,”explains Dontcheff. Accordingly, Kokema’sspatial and interior design always tells aunique story.

Two of Kokema’s recently completed pri-vate home projects showcase the agency’sdedication to the unique needs of their

clients. While both apartments are set inHelsinki, one is located in an art nouveaubuilding in the city centre and the other ina new-build property on Lauttasaari Is-land.

The older apartment includes high ceil-ings and large windows, offering plenty oflight. Based on these factors and theclient’s personal preferences, the de-signed interiors consist of a classic com-bination of white, black and oak elements,with a strong visual effect created throughingenious lighting and large letters adorn-ing the walls.

The owners of the modern apartment, onthe other hand, are great admirers of ahigh-quality European design language,and thus the end result is understatedwith lighting used to enhance its best fea-tures. Ultimately, the interior design isthere to accentuate the spectacular viewsof the sea and surrounding nature.

Behind the newly established design agency Kokema Design lies plenty of experienceand know-howwithin architecture, interior design and project management. Foundedin Helsinki in early 2013, the agency is on a mission to create spaces that offer pos-itive, even surprising, experiences – in short: spaces that you need to experience.

By Nia Kajastie | Photos: Kokema Design

Spaces you need to experience

For more information, please visit:www.kokemadesign.fi




Founded in 1984 by architect and manag-ing director Mauri Tommila, the com-pany’s design philosophy is to produce ar-chitectural designs that meet thechanging needs of modern society. “In or-der to ensure architectural quality andbest value in every project, we take intoaccount functional, economic, ecologicand aesthetic factors, and work untilwe’ve decided upon an overall design thatfulfils the clients’ requirements andfavourably reflects its time,” Tommila ex-plains. With offices on the leafy Kuusisaari

island in western Helsinki, Tommila Ar-chitects consists of 20 professionals. Thepractice has won numerous awards in na-tional and international design competi-tions, which have in turn resulted in sev-eral commissions. Covering a wide rangeof projects, Tommila Architects haveworked on public and private housing, li-braries and concert facilities, offices, re-tail buildings and multi-purpose com-mercial complexes. Each commission isassigned a project manager who overseesthe project from inception to completion,

in a close-knit collaboration with theman-aging director – an approach that hasbeen successfully tested in many proj-ects. Well-known projects include thePaulig coffee roastery, the Iso Omenashopping centre and the Arabia Galleryrefurbishment. In Paulig’s coffee roasteryproject, production facilities and officeswere built at the recently opened Vuosaariharbour. A distinct concept, the coffeecompany’s headquarters and productionfacilities are housed in the same building.

Emphasis on design and functionality

Urban environments, workplaces and re-tail spaces of the world today comprise asignificant part of the everyday surround-ings we live in, and subsequently have aprofound effect on the well-being of boththe individual and society as a whole.Tommila Architects believe that a well-

Focusing on the successful combination of architecture, urbanism, ecological designand construction, Tommila Architects Ltd. provides full architectural planning and ur-ban and interior design services for both the public and private sectors. One of theleading architectural practices in Finland, the company combines traditional archi-tectural design with urban design.

By Inna Allen | Photos: Tommila Architects Ltd

Creating a responsible urbanenvironment

Paulig roastery and headquarters. The exterior architecture reflects the different functions of the complex. Photo: Matti Kallio




thought combination of design and func-tionality reflects directly upon the qualityof everyday life and the capacity of oursociety to maintain comfort, ecologicalawareness, competitiveness and attrac-tiveness. Their efforts in this respect haveled to a body of work ranging from devel-opmental urban design projects to cut-ting-edge offices and ecological retail fa-cilities. “Approximately two thirds of man’simpact on nature is directly or indirectlyrelated to the construction industry,” Tom-mila says. “Thus themost important chal-lenge of the modern construction busi-ness is to develop solutions that will leadto a better balance between man and na-ture.” Tommila Architects don’t see envi-ronmental issues in town planning andconstruction as a burden but as an op-portunity.

Ecological and digital solutions

Tommila Architects place a particular em-phasis on environmentally sustainable de-sign and construction. Addressing issuesof natural lighting, ventilation and energyconservation, the architectural practice isinvolved in a number of projects in whichthe ultimate goal is to produce rational,flexible, efficient and comfortable ecolog-ical buildings. Maximizing daylight andemploying natural ventilation and climatecontrol are essential methods for reduc-ing energy use andmaintaining a healthy,

comfortable and productive indoor envi-ronment. “Key design factors in terms ofecological and financial efficiency involvefunctionality, flexibility and efficiency inspatial design, while material and struc-tural selections are based on durabilityand ease of maintenance,” Tommila con-tinues.

In addition to his own architectural prac-tice, Tommila is also the president ofDigiEcoCity Ltd. – a Finnish company thatbrings together Scandinavian expertise incity planning, construction, environmentalissues and mobile technology, based onecological principles and new innovationin digital technology. Providing architec-

tural services in these multinational col-laborations, Tommila Architects offervaluable Nordic experience in the envi-ronmental field which is in high demandat themoment. “There is strong interest inthese kinds of urban development projectto create a better world, especially inChina, Asia, Africa, the Middle East, Rus-sia and new EUmember countries. Nordicexpertise is now increasingly imple-mented in planning and constructionstrategies,” Tommila says.

For more information, please visit:www.arktom.fi

Gongqing DigiEcoCity - Image by Tommila Architects Ltd.

Left: The lobby of Paulig roastery and headquarters (Photo: Jussi Tiainen). Middle: Iso Omena Shopping Centre. Along with the shopping centre, the project includedtwo attached office blocks, three units of flats and a multi-level car park (Photo: Voitto Niemela). Right: Martela headquarters. The building also serves as an exhibitionspace for furniture, which gives the interior an open character (Photo: Voitto Niemela).




Founded in 2009 by four designers, ArttuSalovaara, Jesper Bange, Aleksi Hau-tamäki and Marko Salonen, Bond wasborn from its creators’ mutual desire toestablish a creative practice that centreson quality design. “In our opinion it isworth investing in quality,” says managingdirector Arttu Salovaara. “Our motto is:We believe in quality because it is the onlything that stands the test of time.”

With offices in the cultural Kruununhakadistrict of Helsinki, Bond now consists of16 creative professionals from differentbackgrounds. With graphic designers, in-terior and spatial designers, an artisanand an industrial designer on board, thecompany’s range of expertise is diverse.“In our projects we utilize the know-howof each of our professionals in order tocreate comprehensive concepts,” Salo-

Covering graphic, retail, package and digital design, Bond is a Finnish creativeagency focused on branding. For Bond, quality comes first – everything else is sec-ondary.

By Inna Allen | Photos: Paavo Lehtonen

A special bond betweendesign and quality

For more information, please visit:www.bond.fi

vaara says. When projects so require,Bond also utilizes its extensive network offreelance designers to provide clients withthe best possible skill set. “We design, vi-sualise and define brands in a way thathelp companies differentiate themselvesfrom the competition. This can mean cre-ating brand identities, branded environ-ments, packaging, experiential web serv-ices or advertising.”

“We describe our mindset as ‘a crafts-man’s attitude’,” Salovaara explains.“Craftsmanship means persistence – be-ing true to your own work. It also meanswe sometimes put our laptops down, graba brush and create a brand illustration forexample by good old-fashioned painting.”Bond’s operatingmethod is designer-led –the designer is always primarily responsi-ble for the project and the one clients canbe in contact with. “We believe it’s impor-tant that there is direct connection be-tween the client and the designer.”

Bond works on a wide range of projectcategories, for both large and small com-panies. Their diverse client list includesthe University of the Arts Helsinki, forwhich Bond created its entire identity, aswell as Moomin Characters Ltd., Caverionand Puustelli Miinus. In the autumn, Bondwill open a sister office in Abu Dhabi. Op-erating through local partners, the officewill bring much appreciated fresh Nordicdesign to the United Arab Emirates.

The renewal of Attido’s brand identity has beenawarded with the Red Dot Award and the Rebrand100 Award.

Left: Interior design fora cafe at the historicJugend Hall, Helsinki.

Middle: Store conceptfor bathroom companyLaattapiste.

Right: Visual identityfor University ofthe Arts Helsinki




Helsinki-based digital design and devel-opment agency Great Apes was createdfive years ago by three professionals andhas grown to a group of ten design andprogramming talents, being now one ofthe leading Finnish digital innovators.

Since the early days, Great Apes has bothkept its key market and broadened withnew know-how. The first clients of theagency were advertising agencies, anddigital marketing campaigns still formsome 40 per cent of their work assign-ments. “We want to keep working with theadvertising industry because it is an areaof new ideas and experimentation done inrapid cycles,” says Niko Sipilä, one of thepartners.

Moreover, the other key market of pro-viding digital service design, development

and consulting is all about new ideas andexperiments. Platform-independent serv-ice design can refer to mobile platformssuch as iOS, Android and Windows, aswell as digital experiences for the Inter-net, for example. The result is what theclient needs: anything between a lotteryapplication for smartphones to a multi-touch digital instrument built around 50actual electric cars. “The combination ofdividing work between these two key mar-kets is our advantage,” says Sipilä mod-estly, while looking at their diplomas wonfrom both national and internationalawards.

One of the most internationally knownpieces of work is Laplication, an applica-tion that shows themost exciting sights ofLapland on iOS devices. The application isfor seeing and taking pictures of the

northern lights and the midnight sun, andhas also been part of a big advertisingcampaign at Helsinki-Vantaa InternationalAirport.

And those who keepmoving on the groundmay have heard of the smartphone appli-cation Sports Tracker. The GPS-basedworkout tracker running on Windows, An-droid and iOS has won numerous awards,including the prestigious red dot designaward. “Finland has a strong and qualifiedreputation when it comes to ‘traditional’design and mobile games. We want toshow that Finns also know how to producegreat applications and digital experi-ences,” Sipilä explains.

Great Apes sees good design as a stylishappearance as well as a pleasant userexperience, and adding professional de-velopment to it.

Imagine that you could see beautiful Lapland and its northern lights and themidnightsun on your own smartphone. Because of Great Apes, you can. Innovative ten-man-group Great Apes proves that Finnish know-how of digital technologies is muchmore than just IT engineering.

By Karoliina Kantola | Photos: Great Apes

Great inventions, great realisations

For more information, please visit:www.greatapes.fi




Pink Moose design offers comprehensiveservices to ensure that all of your designneeds can be realised. This Finland-basedcompany has been focusing on visual de-sign and user experience design since2008. Dutch founder Maaike Beenenmoved to Finland in 2001 and is based inOulu, northern Finland.

“I started in 2003 as a freelancer andchanged to company form in 2008. Manypeople ask me how the company namewasmade up. I’m working up north, whichis represented by the moose. My daughterwas born around the same time, so pinkcolours were everywhere at that time andwas added to the logo. It seemed a good

combination as Pink Moose is a modernprofessional company, but also has spacefor some humour.”

Maaike, who has a background in com-munication and graphic design, lovesclean, stylish Scandinavian design, anduses colour to make things more clear.

The Pink Moose team consists of free-lance UI designers, graphic designers, re-searchers and brand experts. Whetheryou are looking to improve your website,mobile apps or refreshing marketing ma-terial, such as logos and brochures,Maaike and her colleagues are fullyequipped to meet your needs.

Creating a new graphic image for your company or a more engaging webpage, canpotentially be a daunting process. In a fast-paced environment where the expecta-tions of users have increased, the PINK MOOSE design team focuses on user expe-rience design and gamification to ensure that your brand will succeed.

By Emelie Krugly Hill | Photos: Pink Moose

Pink Moose ensures yourbrand success

For more information, please visit:www.pinkmoose.fi

“We choose the right people for the pro-ject’s needs. We have several cooperationpartners and spend a lot of time on back-ground research and the target group, un-derstanding the brand and how to pre-vent brand damage,” Maaike Beenenexplains.

Pink Moose has clients in Europe andAsia, as well as in Canada and the US. Tothe UK audience she says: “I would en-courage British companies to work withPink Moose design. Having worked for orwith international companies, we have theskills and know-how. Communication andcustomer service is key for us, and wevalue these as the key to success.”

A new service Pink Moose design now of-fers is gamification to design. It is a newconcept and brings many possibilities toimproving a company website or market-ing material. Gamification makes thingsmore fun, engaging and makes peoplewant to spend more time with a brand.

“The idea is not only to have design but toadd emotion to a brand by creating posi-tive user experiences for a company’scustomers. Gamification offers a lot of dif-ferent possibilities, and together with acustomer and target group research wecan tailor the right elements for you,” saysMaaike Beenen.

Maaike Beenen, founder, Pink Moose




One such passionate client is shoe de-signer Minna Parikka, for whom Leroy hasbeen working since the launch of her firstcollection. Together with the creative teambehind the brand, the agency has createdeverything from packaging to campaignphoto shoots, as well as producing illus-trations for a series of silk scarves. Likemany of its other projects, this coopera-tion neatly showcases Leroy’s adaptability,as well as its client-focused approach.

“Once you’ve really embraced the client’swishes, the design will not seem forced,”says Hänninen. “But at the core of it all, aswe’ve analysed it, the client’s passionateattitude towards their own brand mixed

with our excitement for creative solutionsmakes an exceptional symbiosis andsome great results. Thus we want to workwith ambitious brands.”

Another long and fruitful partnership hasbeen Agency Leroy’s collaboration withchef Michael Björklund, founder of theÅland-based culinary centre Smakbyn.“Building the Smakbyn brand has been agreat challenge as the concept includeseverything from a 170-seat restaurant tothe Smakbyn Times publication, and lo-cally produced spirits and other variousproduce,” explains Hänninen. This hardwork was also awarded with the silveraward at Vuoden Huiput (celebrating the

“best of the year” in Finnish advertisingand design).

While co-creation is clearly important forthe agency, they have also created aframework through which they can pro-duce things themselves – or very closeby. Accordingly, Agency Leroy has its ownphotography studio, as well as a woodworkshop for building the prototypes andset designs needed for their projects.

The agency’s core competency lies incrafting strong brands and meeting itsclients’ needs through creative, design-based solutions. By developing a solidplatform for the cookware and cutlerybrand Hackman through strong imageryand clean design, the agency showcasedhow a coherent aesthetic can add a lotmore oomph even to a well-known brand.

Helsinki-based Agency Leroy is the brainchild of three graphic designers, ChristaBjörkstam, Janne Hänninen and Linus Vuorio, who took the plunge together in 2011by forming their own creative agency. Today, Leroy’s 12-strong team of creatives withexperience from all different spheres of the industry, including product, interior, dig-ital and, obviously, graphic design, continues to unleash their creative force on a widerange of projects, crafting strong visual identities and communication for ambitiousbrands.

By Nia Kajastie | Photos: Agency Leroy

Working with ambitious brands

For more information, please visit:www.agencyleroy.com

Top left: Minna Parikka. Below: Hackman. Right: Smakbyn.




Kick-started in spring 2012 by CEO OtsoLindfors, Siloa&Mook is a relative new-comer on the Finnish design field, whichhas set out to make a splash and create arecognisable look that is very “Siloa&Mook”yet classic and timeless in many ways.Designing high-quality women’s andmen’s clothing, accessories and furniture,the brand is taking a holistic approach todesign, emphasising fluidity between thedifferent forms.

“We believe our comprehensive approachis one of the things that sets us apart.We’re not tied down to designing solelyclothes or furniture,” explains Lindfors.

“It’s all to do with a dialogue between gar-ments and furnishings; we don’t need tomake a distinction between them. A cus-tomer could easily then discover a gar-ment through a piece of furniture, or viceversa.” This becomes evident as you de-tect the same prints transferred effort-lessly from clothing to furniture.

Siloa&Mook’s first fashion collection, AW13,which was showcased earlier this year, isan appetizing taster of what’s to come.Combining the eye-catching prints of thisyear’s Hyères winner Satu Maaranen withthe vision of Siloa&Mook’s head designerLaura Juslin, a Who's Next 2013 awardee,

the pieces mix silk, wool and leather toform clear, sculptural silhouettes and sur-prising details in a beautiful way.

Fresh and forward-thinking Finnish design house Siloa&Mook is on amission to blurthe boundaries between different design areas. Perceiving clothing, accessories andfurnishings as part of a larger entity, the brand emphasizes design above other fea-tures. In Siloa&Mook’s design language, rough and edgy meet smooth and soft, withrich prints added on top, creating amore nuanced aesthetic that differs from the char-acteristic Nordic minimalism.

For more information, please visit:www.siloamook.com

From: provides design solutions for com-mercial, public and private spaces. Thename reflects their vision; taking a spaceand turning it from something ordinaryinto something extraordinary, whether it istransforming an office space into a homeaway from home or making a fashionstore into a gallery space.

“We take pride in reflecting the personal-ity of our clients and their companies inour designs,” says Tesonen. “There areplenty of designs out there that are great,but they don’t always tell the story of thepeople using them.”

Telling the story of the people who willuse the spaces and creating something

unique to fit their personalities are at thecore of From:'s design philosophy. Oneexample is the Media Factory at the AaltoUniversity where a generic office spacehas been turned into a warm and colour-ful hub for creativity, with mismatched oldFinnish design pieces to create a contrastto the immaterial and digital work beingdone there.

Another focus in the design process issustainability – to re-use existing re-sources when possible and use materialsthat stand the test of time. “We believe inusing material sensibly and making a bigimpact with minimal waste,” Tesonensays. “By making small changes you canmake a big difference.”

Making a big difference withsmall changesHelsinki-based interior design agency From: was established three years ago by in-terior architects Marika Tesolin, Elina Aalto andMaria Kinnunen to design spaces withcharacter which people can call their own and be proud to live and work in.

For more information, please visit:www.from.fi

Rich Nordic design through strong contrastsBy Nia Kajastie | Photo: Siloa&Mook

By Malin Wiander | Photos: From:




In 2010, when Pauliina joined the office,the brand WTF Helsinki was born, widen-ing the agency’s range from traditionalgraphic design to a more holistic per-spective. Petri, who comes from an ad-vertising background, and Pauliina, whohas worked in consulting, including aneight-year stint in Hong Kong, combinedtheir expertise to form a full-service cre-ative agency that is able to take a projectfrom the initial idea stage to executionand take care of long-term development –all under one roof.

“It’s quite telling of our way of thinkingthat we have hired our employees fromoutside of the industry or straight fromuniversity. We don’t want somebody who’stoo set in their ways; when it comes to de-

sign, we like a young, fresh and creativeway of thinking, which we want to nur-ture,” says Petri.

Design thinking is a creative approachthat plays an important part in WTFHelsinki’s work. It stands for a process ofthinking that helps smooth out edges andmakes things work better through new,open-minded solutions. It is also evidentin the way WTF Helsinki operates, as itspartners and designers work directly withthe clients, which helps keep the officesmall and effective; it currently consists ofsix employees and the same number offreelancers.

“We compete for the same contracts as100-strong offices, and sometimes we win

and sometimes we don’t. It just showsthat size doesn’t matter,” says Petri. “Andit adds flexibility, which is a big plus,” addsPauliina.

Inspired by Helsinki’s term as the WorldDesign Capital in 2012 as well as a wealthof Finnish design know-how in differentsectors, Pauliina, with help from FinnNiche editor Markku Vartiainen and othercontributors, set in motion the book proj-ect Welcome to Finnish Design Thinking.Introducing 50 of Finland’s very best com-panies, the book offers insight into the in-novative ways Finnish businesses utilisedesign.

Pauliina and WTF Helsinki are now work-ing on a similar project for South Africaand Cape Town, which was chosen as theDesign Capital 2014.

“We’re this fast little motorboat in themidst of tankers,” is how CEO Petri Pirkola de-scribes the small yet ambitious creative agency WTF Helsinki (We Think FurtherHelsinki), which he runs with partner and wife Pauliina Pirkola, née Savolainen. Inaddition to the usual advertising agency fare, WTF Helsinki applies its creativity anddesign thinking to everything from concept planning to digital media.

By Nia Kajastie | Photos: WTF Helsinki

Think further, faster and fearlessly

For more information, please visit:www.wtfhelsinki.fi




Rune & Berg Design was established inthe summer of 2011 by the Herkama sis-

ters, interior architect Jenni and graphicdesigner Hanna, as well as Jenni’s former

colleague Sara Tuohikumpu, interior ar-chitect andmanaging director of the com-pany. Forming their own design agencywas quite a natural step for the three cre-ative thinkers, who wanted to offer clientsa comprehensive service creating corpo-rate identities. Since then, interior archi-tect Sari Seppälä and account managerRaija Mattila have joined the team, addingtheir skills to an experienced and enthu-

The founding trio behind the Helsinki-based design agency Rune & Berg Design isbursting with original ideas and eager to share these with clients looking for unique,high-quality design and solutions that bring joy to the user. Jenni Herkama, HannaHerkama and Sara Tuohikumpu create visual identities that flow seamlessly fromgraphic to spatial design and tell a story that supports their clients’ objectives.

By Nia Kajastie

Seamless visual identities

Rune & Berg Design on Runeberginkatu in Helsinki. Photo: Jukka Kaitala / Studio Skaala

Bilot – a city of experiences includes, among other things, a cafe, hairdresser and florist’s. Graphic designer Hanna Herkama has created the florist’s pattern, whichhas been printed on the carpet and wallpaper. Photos: Okko Oinonen




siastic line-up of creatives who are keen tosee their clients flourish.

“We at Rune & Berg Design feel like we’vesucceeded when we see our clients pros-per,” asserts the slogan on their frontpage, and this success is the result of aneffective combination of spatial andgraphic design.

“We think they are interlinked and go handin hand,” explains Jenni Herkama. “It’seasier to create a cohesive story and ef-fective visual identity when everythingfrom the design of the website and busi-ness cards to, for example, the shopspace, signs and bags are created by thesame people.”

While the Rune & Berg designers aredriven by the desire to create stunning,fresh and functional design, their projectmanagement model ensures that work isfinished on schedule and stays within theprearranged budget. “High quality doesnot have to equal high cost,” Jennistresses. “And great ideas and tightschedules are not mutually exclusive.”

Interior and graphic design in perfectharmony

Rune & Berg’s core skills lie in designingcomprehensive corporate identities. Whiletraditionally spatial and graphic designershave worked through separate channels,the designers at Rune & Berg cannotimagine separating the two design fields.“We create strong visual identities thatcan be used in advertising, communica-tion and within spaces. Instead of sepa-rating graphic and spatial concepts, we’restepping on new ground and building theentire visual identity as a whole,” confirmthe designers.

Rune & Berg Design’s interior design con-cept for Bilot, a leading Finnish IT com-pany, recently elected as SAP’s Innova-tion Partner of the Year in Finland, doesjust that. For the company, they have cre-ated an inspiring office space built aroundthe theme “Bilot – a city of experiences”.The new office concept includes roomsnamed after different places within a city,from the library to the florist’s, while the

whole visual identity is tied togetherthrough strong patterns.

Mika Tanner, the president and CEO ofBilot, praises the concept: “Rune & Berg’sproposed BilotCity theme won us over,and the implemented ideas are suitablybold. The theme has become a naturalpart of our marketing, and even our cus-tomers talk about BilotCity. The designproject was interesting as the size of theopen-plan office was doubled yet the newpremises had to connect seamlessly withthe older ones. This was achieved and the

result is a success as a whole.”Examples of other clients of RBD includeFremantleMedia Finland, the EuropeanCommission Representation in Helsinki,UpCloud.com and Boehringer IngelheimFinland, among many others.

In addition to its cutting-edge office spaceand graphic identity projects, the team atRune & Berg has recently also developedcomprehensive shop concepts, as well asfresh and atmospheric restaurant andcafé designs.

For more information, please visit:www.rbdesign.fi

Below: In UpCloud.com’s office the emphasis lies oncomfort. The comfortable spaces promote workwell-being and function as a recruitment asset.Photos: Robert Lindström




Established in Helsinki in 2007 by archi-tect/interior architect Susanna Kallio,Kohina is a multi-disciplinary office thatoffers services within principal, architec-tural and interior design, as well as work-place consultation and project manage-ment. Kohina has specialised in makinginnovative work environments that arefunctional and efficient, in addition to be-ing eye-catching and comfortable, whilealso excelling at creating original con-cepts for leisure projects and commer-cial spaces. When required, the office canalso offer turnkey deliveries straight tothe client.

Kohina’s portfolio includes plenty of high-profile clients, both domestic and inter-national. One of their most prominent

projects is the design and office conceptthey created for Microsoft Finland’s head-quarters in Espoo. Completed in 2010, thiscase has been presented all over theworld, including at the WORKTECH 12conference at the British Library in Lon-don last autumn.

“It is a ground-breaking project within Fin-land,” explains Kallio. “It’s one of the firstin Finland to take themobile working con-cept to such an extreme. We followed thebrief of creating the best work environ-ment possible for Microsoft, who wereready to move to a fully mobile model,where nobody has an assigned work desk,not even the CEO.” An employee surveyconducted in March 2011 confirms thatthe project has been an all-round suc-

cess as over 95% found the new work cul-ture inspiring and more flexible.

More recently, Kohina won a competitionto design a new multipurpose lobby areafor the Finnish Funding Agency for Tech-nology and Innovation, Tekes, whichserves as a pilot for a different model ofcustomer service and way of presentingthe client’s brand identity.

“We take on very varied projects, rangingin size from a couple of workstations to400-500 of them. Each client is treatedon an individual basis; there is no setrecipe to what we do as each project be-gins with new research and unique re-quirements,” Kallio says.

Kohina’s designers not only listen to theneeds of their clients but also make sureto understand their business perspec-tives.

Design studio Kohina is not your typical architecture office. Even its name, whichcould be translated as a certain kind of rush or hubbub, implies that it wants to cap-ture the essence of our busy, modern lifestyle and what people need right here, rightnow. The studio creates, shapes and activates physical spaces, aiming tomake a pos-itive and valuable impact through design.

By Nia Kajastie | Photos: Kohina

Creating and activating spaces

For more information, please visit:www.kohina.eu

Left and middle: Microsoft Finland’s headquarters in Espoo. Right: Finnish Funding Agency for Technology and Innovation, Tekes.




After exploring the fashion hubs of Milanand London, the mother country, Finland,called her back. She set up shop on hometurf with her distinguished flagship store,“The Universe”, a sort of dreamy play-ground for grownups afflicted with a seri-ous shoe addiction.

While also a sought-after handbag andclothes designer, Parikka’s design isrooted in her love for shoes as a self-con-fessed “heavy user of heels”.

Non-conformist, she designs for thewoman who rejects the mundane, andfinds reasons to celebrate and sparkleevery day. Parikka says: “If you are wear-ing shoes with glitter and bunny ears, youjust cannot be miserable.”

Colours explode and materials clash ir-reverently in the autumn/winter13 “Won-derland” collection. Throughout the sea-sons, her work retains its signatureeccentric feel, playful details and exquisiteattention to craftsmanship.

With everyone from Lady Gaga to the firstlady of Finland walking in her shoes,Parikka has been an unstoppable forcesince she first set foot on the interna-tional fashion arena.

As a side note, she boasts her own first-class postage stamp in Finland.

Knowing no boundaries, this rule-break-ing trendsetter leaves behind a trail of fash-ion foot prints wherever she goes. Those

hooked on Minna Parikka’s off-the-wallshoes can expect to be kept on their tiptoes.For more information, please visit:

Minna Parikka’s fate was sealed at age fifteen, upon having the epiphany that she wasmeant to be amaker ofmarvellous footwear. What started as a teenage dream becamea small empire for the indomitable shoe designer.

For more information, please visit:minnaparikka.com

Approaching each project with a good-humoured yet assertive manner, thefounders of Helsinki-based Lillehammeraim to create spaces as well as encoun-ters between products and consumersthat surprise, inspire and fill people withnewfound energy.

As the two designers usually work amongthemselves, they are able to offer a highlyflexible service to their clients, and they arehappy to continue building on their diverseportfolio, which includes office and retailspace, as well as private home designs.

“We take on projects with an open mind.We’ve worked on a lot of design related to

wellness, including wellness centres andcare homes, as well as projects to do withwork well-being in the form of officespaces,” says Lindberg. “A recently fin-ished project, for example, included awellness centre, hotel rooms, restaurantand meeting rooms.”

No matter the project, however, StudioLillehammer’s design is always based ona thorough understanding of the client’sbusiness needs and goals, and for pri-vately owned projects, on individual re-quirements and wishes.

When working with wireless network op-erator Digita, Lillehammer faced the chal-lenge of creating effective work spaces asthe office was scaling down in size andswapping over to an open-plan design.And for commercial television stationMTV3, the designers modernised and per-sonalised the look of their meeting roomsto fit the client’s renewed brand strategy,with the end result receiving praise fromall sides. Other satisfied clients have in-cluded Ikea, Siuntio Wellness Center, theFinnish Fair Corporation, the Ministry ofEducation and Culture, and Fiskars.

Spatial designers with a twinklein their eyesStudio Lillehammer specialises in strategic spatial design and takes its work very se-riously – but it doesn’t mean the designers themselves can’t crack a smile. The affa-ble twosome behind the company, Johanna Paloviita and Minna Lindberg, creatememorable spatial solutions that fit their clients’ needs to a T.

For more information, please visit:www.lillehammer.fi

A universe of her own

ByMariaMalmros|Photos:KristiinaMännikkö/M

inna

Parikka

By Nia Kajastie | Photo: Petri Pystynen




The KOKO3 trio, who have been workingtogether for over 20 years completing hun-dreds of successful projects, establishedtheir own office in 1997 as a natural con-tinuation of this on-going teamwork. Overthe years, the design office, which nowconsists of an additional ten employees,has amassed a portfolio of exciting andstrong client brands, ranging from Arabiaand Fazer to Finnair and Nordea. KOKO3has gained strong experience in creatingsurprising spatial strategies, uniquespaces and interiors, and authentic spatialsolutions for work environments, as wellas the hospitality and retail sectors.

“We’re actually interested in the middleground between all of these; we don’t

want to specialise in one sector,” explainsHalminen. “It’s one of the things thatdrives us,” Parkkinen chimes in. “We’reinterested in hybrids and new combina-tions of spaces; you could take a conceptwith a café, work space and gallery all inone, and create something new throughthat.”

A layered way of working, whether it isseveral spaces in one or adding new lay-ers to something old, is something thatKOKO3 excels in, in addition to being ableto remain spontaneous, surprising andenthusiastic while creating high-qualityresults. “If we’re having fun and the clientis enjoying themselves, it shows in theend result,” says Parkkinen.

Naturally all their work is driven by effec-tive dialogue with the client, and workingwith an enthusiastic client is somethingKOKO3’s designers relish. One such clientis the fast-growing game developer Su-percell (developers of Clash of Clans andHay Day), for which KOKO3 designed a cre-ative and visually impressive work environ-ment that matches the client’s passion.

For Fazer, KOKO3 was able to create awhole new café concept – a total experi-ence that includes an innovative serviceconcept and visual identity, effortlessly fit-ting the vision of the client.

Another example of KOKO3’s expertise isthe tailor-made office of SLS, Svenska Lit-teratursällskapet, an interactive work en-vironment project including change man-agement with workshops, integrating theusers’ needs and wishes from the earlystages.

The founders and head designers behind Helsinki-based design office KOKO3, AinoBrandt, Jukka Halminen and Helka Parkkinen, are no lone wolves; in their hands, su-perb interiors and intellectual concepts are created through cooperation and inter-action – and by having fun while doing so. The joie de vivre that permeates all ofKOKO3’s work translates into actual high-quality spatial solutions that expressbrand identities creatively and effectively.

By Nia Kajastie | Photos: KOKO3

Surprising solutions that add value– and a fun factor

For more information, please visit:www.koko3.fi

Left and top middle: Supercell. Below: SLS. Right: Fazer.




Built in 1997, the VIP President terminalwas primarily designed for the use of theFinnish president, cabinet ministers andtheir guests. In addition to the receptionhall, the terminal consists of two confer-ence rooms, a lounge and lobby, and aseparate press room. It serves as a wel-come point for state visits and has theability to host meetings for up to 100guests.

The VIP President terminal is designed tobe a window onto Finland. “Our goal wasto incorporate the Finnish landscape and

light in the design,” says Kaarina Huh-tiniemi, interior architect at Arkkitehti-toimisto Huhtiniemi Oy, who were incharge of the project.

The materials used in the construction ofthe reception hall depict different aspectsof Finnish nature. The soapstone floorrepresents the firm soil, the granite wallssymbolize rocks, and the majestic 20-feet-high alder columns give an impres-sion of branches in a Finnish forest. Madeentirely of glass, the wall facing the run-way enables light to flow through the hall.

The VIP President terminal at Helsinki-Vantaa Airport is an international meetingpoint that embodies the elements of Finnish nature and landscape.

By Malin Wiander | Photos: Finavia Oyj / Jussi Tiainen

A window onto Finland

For more information, please visit:www.arkhuhtiniemi.fi.www.juuripuu.fi

Because the terminal caters for state vis-its and dignitaries, the security aspectneeded to be taken into account in theplanning without compromising on thewelcoming atmosphere.

All furniture and design elements used inthe terminal are of Finnish origin. Thequirky one- and two-seat solid wood PONIbenches that grace the terminal and itscorridors are Huhtiniemi’s own creation.Over 800 benches have since been made,and the PONI series has been expanded toinclude tables and bar stools.

The design and construction of the VIPPresident terminal was a family affair forArkkitehtitoimisto Huhtiniemi Oy, withKaarina Huhtiniemi being in charge of theinterior aspects, and her husband, archi-tect Reino Huhtiniemi, designing thebuilding itself.

“Natural materials and especially woodplay an important part in all our designs,”explains Kaarina Huhtiniemi, “and theseelements are especially visible throughoutthe VIP President terminal.”

Furniture design by Kaarina Huhtiniemi, interior architect at Arkkitehtitoimisto Huhtiniemi Oy. Manufacturedby juuripuu.fi. Photos: Malek Sabogal

The VIP President terminal at Helsinki-Vantaa Airport




Currently, JKMM consists of 43 employ-ees, which includes 24 architects, and 3interior designers, who form the JKMMInterior team. Over the last 15 years,JKMM Architects have built up a diverseportfolio of work including numerous im-portant public buildings in Finland. Theyhave been awarded for their work on sev-eral occasions, including Päivi Meuronenbeing chosen as the Interior Architect ofthe Year 2013 at the Finnish Designer ’13Awards.

“JKMM has in principle always had an in-terior architecture side, which also formsone of its strengths. As all projects are de-signed from beginning to end as one co-hesive unit, the interior design can thus beintegrated into the architecture so it does-n’t feel detached or like a glued on em-bellishment,” says Meuronen.

Blurred lines

JKMM Interior, consisting of Päivi Meuro-nen, Paula Salonen and Viivi Laine, de-signs spaces for people. Naturally, com-

mon sense, an understanding of qualitymaterials, high technical innovation andmany other crucial factors play an impor-tant part, but in the end, it is the peoplewho will be using the finished buildingand its interiors for decades to come.

“As interior architects we have to get closeto the user. We work in close cooperationwith the client who represents the endusers to ensure that the end result repre-sents both functionality and high-qualitydesign. It’s crucial that the client andusers are happy with the outcome, andthat the interiors fulfil all the require-ments for usability,” says Meuronen.

“Our emphasis lies on teamwork throughwhich interior design blends effortlesslyinto the total architecture; you won’t beable to tell where the architecture endsand the design starts.”

As an integral part of the award-winning JKMM Architects team, JKMM Interiorshares the company’s passion for individual, innovative and well-executed solu-tions that are created with users and sustainability in mind. Involved from the veryfirst planning stages of each project, the in-house interior designers, together withthe architects, help create a unified whole, where the interior architecture and fur-nishings are seamlessly integrated into the building’s architecture. At JKMM, designis a team effort.

By Nia Kajastie

A team effort: Interior designintegrated in architecture

Seinäjoki City Library, 2012 (Photo: Tuomas Uusheimo).




JKMM Interior also works on independentdesign projects that are not tied to thework of JKMM Architects, such as, for ex-ample, the Embassy of Finland in Paris,where a local architect dealt with therestoration of the building, and JKMM’sinterior architects stepped in to create thecomprehensive spatial solution.

Functional and inspiring design

In JKMM’s projects, innovative architec-ture and striking aesthetics often live inharmony with high functionality. A recentexample of a prominent, visually strikingproject is the new building for SeinäjokiCity Library, which was completed in 2012.Here, the end result reflects how well thearchitects and interior architects have un-derstood the needs of the users as well asthe conditions set by the surroundingsand context.

Their library projects in general have beena great measure of their success as theincreasing number of visitors to themproves that the goal has been achieved –people enjoy using these public spaces.The Turku City Library, another one oftheir projects, for example, has one of thehighest visitor numbers in all of Finland.

The design and construction of Viikkichurch in Helsinki is an extreme exampleof how detail-oriented JKMM’s work canbe. They provided the design for the build-ing and its fixtures and furniture, as wellas designing everything from candlehold-ers to glass vases.

A further project that has attracted plentyof attention is the House of Children inSaunalahti. The kindergarten, which wasfinalised in 2011, was created on the samebudget as any other building serving thesame function. “Coming up with insightfulsolutions and designing with real purposein mind doesn’t have to cost any morethan basic building,” says Meuronen.

Another way for JKMM to add inspiringand individual touches to their design is byincluding art. While very few clients putaside extra funds for art, if it is an inte-grated part of the design and planned assuch from the very beginning, the clients

will not incur any extra costs afterwards.For the Saunalahti project, artistictouches where included in the early build-ing plans, and for the Finnish Pavillion atthe Shanghai EXPO 2010, the floor paint-ings, showing enormous, elongated fish,were always going to be a part of the vi-sual identity.

“I think it’s important to see that functionalsolutions that stay within the budget andexceptional architecture and design aren’tmutually exclusive,” concludesMeuronen.

For more information, please visit:www.jkmm.fi

Top left: The Finnish Pavillion in Shanghai EXPO 2010 (Photo: Derryck Menere). Below: The Embassy of Fin-land in Paris, 2012 (Photo: Ilona Rista). Right: Turku City Library, 2007 (Photo: Michael Perlmutter).

Verkatehdas Culture Center, Hämeenlinna, 2007 (Photo: Arno de la Chapelle).




The four women behind Fyra, HannaNeuvo, Eva-Marie Eriksson, Niina Sihtoand Tiina Närkki, who all bring years ofexperience to the table, approach eachindividual project with renewed enthusi-asm and passion. Their slogan “an officeof people who enjoy life and work” sumsup how they feel about interior design andthe results they have achieved so far.“Eachmember of the Fyra team puts theirheart into their work, and we hope this isreflected in the end results,” confirmsNärkki. In addition to the four partners,Fyra has two more employees, forming amedium-sized office in Finland that is ableto work on both small and large projects.

Since its establishment in 2010, Fyra hasworked on numerous office, hotel and

restaurant projects, as well as other pub-lic spaces. The office’s core expertise liesin creating functional and effective spatialsolutions that can offer its clients financialbenefits, and add to the well-being andsatisfaction of employees, customers andother end users.

“Project management is an integral partof what we do, and we’ve found it crucialespecially when designing large hotelprojects. By planning andmanaging everystep of the process, we ensure that we’realways on the same page with our clientand that everything runs without a hitch,”explains Närkki.

“There’s plenty of artistic skill in our field,but interior architecture is about much

more than what you can see. We have toguarantee the usability of each space andcreate cost-effective solutions to show theclient why it makes sense to hire a de-signer,” adds Eriksson.

Fyra believes that comprehensive design,created in cooperation with graphic de-signers, architects and experts from otherfields, leads to the best end results. Thepartners are also keen to keep up to datewith current trends within and outside oftheir field. And as the office has gained acomfortable foothold in the Finnish mar-ket, the next natural step for Fyra is tolook beyond Finland’s borders.

The work of an interior architect is not just about adding frills or a finishing touch,and hiring one does not necessarily mean you are looking for increased luxury. In-terior design can create real added value for all types of spaces and users, which iswhat Interior Architects Fyra want to communicate to their clients.

By Nia Kajastie | Photos: Interior Architects Fyra

Finding joy in work, life and successfulsolutions

For more information, please visit:www.fyra.fi

Left: Restaurant Grill It Turku. Top right: Restaurant Rulla. Below: Sokos Hotel Lakeus.




Jukka Ihalainen, partner at Goofy Creativebranding agency, stresses how importantit is for companies to embrace change; inhis line of work, it often equates to growth.With a market that never stops churningout new talent, bold, progressive compa-nies that keep a firm eye on the competi-tion are the winners in this game.

Ihalainen says: “Brands are never done;there is no such thing as a brand thatcannot be developed.”

Branding is an external manifestation of acompany’s values that will attract the rightclientele to a business, while creating aneasily recognisable identity. A catchyname, a memorable logo and stunning vi-sual designsmake up the tools the brand-

ing magicians pull out of their hats tomake that happen.

A kind of magic

Goofy Creative founder Toni Hukkanenknows a few things about building abrand; his passion for branding set hisown company ablaze. With brands likeNike under their belt, the agency now hasan undeniable presence internationally.

As their name implies, they do not takethemselves too seriously. However, theyare hard core about making sure the com-panies they work with prosper and get aleg up on their competitors.

Ihalainen is quick to point out that build-ing long-term working relationships is

pivotal. While clients sometimes approachthem looking for a one-off solution, GoofyCreative’s real forte lies in developingsmall start-up businesses with great po-tential.

After starting a mutually rewarding part-nership a few years back with then start-up company Mehuiza, the agency took thecompany on a journey from its humblebeginnings to its current status as one ofthe biggest producers of smoothies in Fin-land.

Ihalainen explains that this is what theirwork is all about: a team of innovative ge-niuses coming together to create some-thing completely original; nothing is morerewarding than watching a new companyhit the ground running. Ihalainen sayszealously: “That is when the magic hap-pens.”

Some brands immediately bring to mind strong associations: when we hear a namelike Coca Cola, most of us see a logo flash before our eyes, while recalling how thesweet, fizzy drink tastes. However, we are often blissfully unaware of the team of cre-ative, visionary brand identity experts behind every successful brand. So, exactly whatdoes it take to create a mesmerising brand that will make a company stand out in to-day’s tough marketplace?

By Maria Malmros | Photos: Toni Hukkanen

A brand is born

For more information, please visit:www.goofy.fi




Clothing entrepreneur Seija Lukkalastarted on her Globe Hope journey at thebeginning of the noughties when she be-came painfully aware of the wastefulnessof the textile industry and disposability oflow-quality clothing. This was not thelegacy she wanted to leave behind for fu-ture generations. Consequently, she de-cided to begin her own “upcycling” revo-lution through Globe Hope, an eco-label

that re-designs and re-sews leftover ma-terials into truly unique and beautiful gar-ments and accessories.

The first collection was launched in 2003under the name Hope, garnering atten-tion back home in Finland as well as allthe way to Japan. While it has not alwaysbeen smooth sailing, the hard work hascertainly paid off, with the 10-year old

The original idea behind Globe Hope – to create beautifully designed clothing fromrecycled and discardedmaterials – which ten years ago might have sounded slightlybonkers, resonates with consumers today more than ever. Disposable consumptionis out; sustainable fashion is in. And Globe Hope has been at the heart of this devel-opment for a decade.

By Nia Kajastie | Photos: Globe Hope

Celebrating ten years ofaesthetics, ecology and ethics

For more information, please visit:www.globehope.com

Facts- Multiple award winner, including AmnestyInternational’s Designer Of The Year (2005)& Suomi Palkinto for outstanding per-formance in the field of Art and Culture(Finnish Ministry Of Culture, 2006)

- Bearer of the Avainlippu symbol for out-standing Finnish production and skill

- Two stores in Helsinki, and numerous re-tailers in Finland, Germany, Belgium,Italy, Norway, Sweden, Denmark andJapan

- Products also available through webstore

brand continuing to make a name for it-self internationally.

“Over the years, there has been many ahighlight, but recently Globe Hope repre-sented Finland in the EU’s climate cam-paign ‘A world you like. With a climate youlike.’ as a model company. This has in-creased our visibility within the EU, al-though Europe has been part of our jour-ney from the very beginning,” says Lukkala.

With two seasonal collections brought outannually, as well as their classics collec-tion consisting of previous bestsellers, theclothing is often designed around overar-ching themes but still remains classical,with plenty of surprising detailing. Thematerials used include recycled army tex-tiles, work uniforms, advertisement ban-ners, sailboat sails, car seatbelts andother vintage textiles as well as hard ma-terials. Globe Hope has alsomade a namefor itself creating business gifts and cor-porate products, for which they often usethe client company’s own discarded ma-terials.

Left: Girl's jacket made out of a tent cover, belt fromtightening strap of army trousers, fur hood from sur-plus fabric. Boy’s coat, mix of a Swedish army woolcoat and German army tent cover. Top middle: Men’sclothing designed by Anssi Tuupainen. The jacket is acoloured Hungarian army rain cape, with parachutelining from the Finnish army. The trousers are of armytent fabric. Shirt made of ecologically grown cottonwith camo effects. Top right: Shirt made out of factorysurplus fabric, skirt from a vintage curtain, and bagfrom seatbelts.




After yearsworking broadly across differentareas of design, Kristiina Lassus foundedher studio in Milan in 2003. She registeredthe KRISTIINA LASSUS trademark someyears later and in 2008 launched her ex-quisite collection of hand-knotted rugs.

Focusing on quality

Manufactured in Nepal according to theoldest and finest Tibetan artisan tradi-tions, Kristiina Lassus's rugs are of ex-ceptional quality, both in terms of materi-als and workmanship. They are madefrom hand-spun Tibetan wool, naturallinen, fine silk and bamboo silk. Individualhandcrafting makes each piece unique,

distinguishing it in quality and texturefrom industrial products. The rugs arehand-knotted with a density of 100 and

Kristiina Lassus is a Milan-based internationally acclaimed Finnish designer with ex-tensive experience in interior design, product design and creative direction. Nowa-days, Kristiina is mainly focused on her exclusive rug collection, Rugs Kristiina Las-sus, which she manufactures in Nepal and showcases in her Studio Gallery in Milan.

By Cecilia Varricchio | Photos: Matteo Curti and Marco Pirovano

Nordic simplicity andTibetan handicraft

For more information, please visit:www.rugs.kristiinalassus.com

are characterized by their natural materi-als and low pile.

Kristiina Lassus has created a range ofdesigns in different colours, qualities andsizes, but custom alterations and bespokerugs are also available upon request. Infact, in order to meet the needs of selec-tive clients who seek exclusivity, produc-tion is carried out in small editions. Theprocess takes a relatively long time aseach phase is carried out by hand, butthese steps ensure that each and everyproduct is unique.

Ethical and ecological issues are very im-portant in Kristiina Lassus's production.For this reason she only collaborates withmanufacturers who have been certified byGoodWeave – an organisation guarantee-ing that no child labour has been usedduring production. A percentage of pro-duction is also donated to contribute tothe education of underprivileged childrenin Nepal. Kristiina Lassus's collection ofrugs has received several international de-sign distinctions, including the Green GoodDesign (2011) award and the Red DotProduct Design Award (2008 and 2010).

The rugs are available for purchase fromKristiina's Studio Gallery in Milan orthrough various agents and retailers inEurope and Canada. Their timeless andharmonious designs ensure lasting de-light throughout the decades, while theirstyle is ideal for both modern and tradi-tional environments.

Kristiina Lassus




Deadbirds & Lionheart, founded byBritish-trained Finnish designers MariaJokela and Anni Niemi made its debutwith cutting-edge womenswear in 2005.From their atelier showroom in Tampere,southern Finland, Jokela and Niemi pro-duce small and distinctive collections ofseparates and dresses.

Drawing on their core values of “unknowncut, lingering meaning and striking look”and inspiration frommusic, literature andarts, Dead Birds & Lionheart weavesmagic with inimitably cut garments frombamboo, cotton and silk to create a kalei-doscope of colour balanced by mono-chrome – the perfect execution of marry-

ing the simple with the complex. The em-phasis on quality over quantity and oftengoing for experimentation over slavery topopular trends, Jokela and Niemi havecemented their commitment to forgingahead to the beat of their own drum.

Looking ahead, Dead Birds & Lionheart’sautumn/winter 2013 collection, Lions inParallel Universe, will be unveiled in Au-gust. Jokela and Niemi’s creations areavailable at selected fashion and designretailers in Tampere and Helsinki, withthe duo saying they have their sights seton British shores for the future.

Dead Birds and Lionheart– blazing a trail in Finnish fashion designFinnish fashion design hasmade a name for itself internationally with labels such asIvana Helsinki and Marimekko, yet in a recent news article by Finnish nationalbroadcaster Yle (05.07.2013) about the paucity of Finnish designers’ products avail-able in Finland, one brand is keeping the home fires burning.

In a world packed with homogeneous dis-posable goods, it is such a ray of light tofind unique design, dedicated artisans andpure handcraft. The jewellery companyChao & Eero stands for all of these. Thejewellery by Chao-Hsien Kuo and EeroHintsanen is a combination of their imag-inations and interests, as well as 20 yearsof international studying and working ex-perience.

The couple design andmake the jewellery.“The forging is part of the drafting,” ex-plains Hintsanen, from their studio inLahti, Finland.

Moreover, the materials do not come fromfurther away than Scandinavia; Chao &Eero use only precious metals from Fin-land, Sweden and Norway. “We know whatthe material is, where it comes from and

how to work with it,” Hintsanen continues.

While the materials are only from thenorth, the ideas for the jewellery comefrom around the world. When Chao andEero travel, they observe all the tiny de-tails that cross their way. The source of in-spiration can be a wild flower bud in aFinnish forest or a graffiti painting in anurban landscape.

“Our inspiration comes from the environ-ment that we live in. We find beauty andpotential in places where not everyonecan,” Hintsanen explains.

Chao & Eero work for people who sharethe same values with the goldsmithsthemselves, for people who appreciate theunique path of their products, and whoknow that the path of sustainable jew-ellery will continue for long.

Jewellery created from preciousmetal – with a precious storyChao and Eero is a complementary goldsmith duowith years of experience and a heartof gold. In their jewellery, modern minds meet traditional techniques. The future isdecided by the user.

For further information, please visit the

website at www.chaoandeero.com, where a

web shop is opening in September.

For more information, please visit:www.deadbirdslionheart.fi

ByEleonooraKirk|Photos:JohannaLevomäki.Topphoto:VesaTyni

By Karoliina Kantola : Photos: Chao & Eero




With more than 800 finished projects intheir vast and diverse portfolio, the com-pany approaches each task with both theclient and their customers in mind.

“Our job is to create experiences thatmake the client say WOW!” says VerttiKivi, CEO of the company. “By makingspaces that customers enjoy to be in, wehelp our clients succeed. It's a chain re-action; if customers enjoy the space, it in-creases business for the client.”

Good ideas, professional design and acost-effective execution are key elementsin the company’s work process. The start-ing point is always what the person actu-ally using the space would enjoy, and theidea is then materialised and executedwithin the outlined space and budget.

“Our task is to make miracles with a lim-ited budget,” Kivi explains.

“In addition to our experience of chal-lenging and diverse projects, there is amassive amount of knowledge in ourcompany,” Kivi says. “That gives us an ad-vantage in our field.”

Having a great amount of experience doesnot mean that the twenty interior archi-tects and designers at dSign Vertti Kivi &Co are set in their ways – quite the oppo-site. Their approach is to take on eachproject with vision and a lack of precon-ceptions.

This is particularly evident in one of theirlatest and largest projects – designing allthe public interior spaces and suites in the

2,600 passenger cruise ferry M/S VikingGrace. In the design of the ship, which hadits maiden voyage in January this year andsails between Turku, Finland, and Stock-holm, Sweden, the company has steppedaway from the traditional idea of what aScandinavian cruise ferry should look like.Red carpets, ropes and brass railings havegiven way to modern design with an abun-dance of lights and colours.

Following the company’s achievements onthe domestic market, Kivi and his col-leagues are now looking to continue theirsuccess outside Finnish borders.

“Breaking into the international marketis definitely something we are aiming todo. Our clients can be small or big – themost important thing is that they are pas-sionate about what their interior spaceslook like,” he says.

From offices and company headquarters to Michelin-starred restaurants and cruiseferries, Helsinki-based interior design agency dSign Vertti Kivi & Co makes spacesthat help its customers succeed.

By Malin Wiander | Photos: Okko Oinonen

Creating experiences

For more information, please visit:www.dsign.fi


All the best of brand Scandinavia for you to taste, test and buy!

12-13 October 2013 Tobacco Dock, Wapping, London

Design & LifestyleIf you love the bright and airy Scandinavian design, then TheScandinavia Show will be a can’t-miss event. The show will exhibiteverything from top-end furniture, lighting, fabrics, carpets, interior de-sign items, designer clothes and footwear, to timeless classics that willalways embody the simple, yet stylish Scandinavian disposition.

FoodAll the most mouth-watering specialities from the Nordic culinary tablewill be handed out or sold at The Scandinavia Show.

HALF PRICETICKETSGet 50% off ticketsby applying codesc2012hpat checkout

SCANM A G A Z I N E

Organised by

Silver Partner Partners and SponsorsGold Sponsor

The Scandinavia Show will be returning to London in 2013.This time at the historic Tobacco Dock in Wapping, London.

The Scandinavia Show is the only UK show dedicated exclusively toshowcase the best of Denmark, Sweden, Norway, Finland and Iceland.The show incorporates Scandinavian design, travel, lifestyle, fashion,culture, music and food and all our exhibitors have well-stocked stalls– everything can be purchased at The Scandinavia Show.

TravelDenmark, Sweden, Norway, Finland and Iceland are some of the great-est travel destinations in the world. And The Scandinavia Show will bethe UK’s single most important showcase for Nordic tourism this year.

For further information and tickets:

www.scandinaviashow.co.uk



Living an organic lifestyle is beneficialboth for you and the environment.

Green products are free of chemicals andother harmful substances that can causehealth issues and long-lasting harm toour surroundings, while sustainable com-panies aim for all aspects of their daily op-erations to be as environmentally friendlyas possible. In the end, living organicallynow canmake a difference in the long run– by leaving a healthier, safer and cleanerenvironment behind for future genera-tions.

From organic and eco-friendly bakeriesto biodegradable luxury interior designproducts, the Scandinavians have mas-tered the art of organic living. Surroundedby untouched nature, the Scandies have a

good reason to want to protect somethingthat they often take for granted.

While the change to more organic prod-ucts has been a slow process, it has be-come almost unfashionable not to buygreen nowadays. This trend has also en-sured a wider selection of eco-friendlyproducts, with new ones arriving on themarket and shops shelves regularly – andit doesn’t have to be an expensive choiceeither.

For this theme, we have chosen somefirst-rate Swedish and Finnish organicand sustainable products, services andcompanies. Read on to find out moreabout how the Scandies are going green!

By Nia Kajastie

Live organically – live well

SPECIAL THEME:

ORGANIC LIFESTYLE

Treehotel cabin. Read more on page 79



In 2010, Marica Jensen gave birth to herfirstborn, a little girl nicknamed Melli, whoat fourmonths prematureweighed only 580grams; her twin brother, Christian, only livedthree hours. LittleMelli spent fivemonths inhospital, with her mother at her side, butshe survived, and finally the day arrivedwhen the sunny, cheerful little girl, nowweighing three kilos, was brought home.

Once the family was happily settled athome, there was still something that lin-gered in Jensen’s mind: she had felt sur-

prised and disheartened after discoveringthere were no warm, soft and practicalclothes made to fit premature babiesavailable at the time her daughter wasborn. She had also been looking for some-thing colourful and beautifully designed –to create a more personal and cosy worldfor her daughter in the otherwise sterilehospital setting. In the end, she had todesign and make the clothes herself.

After the birth of Melli’s little brother Lu-cas, Jensen finally took the plunge and

Soft as a baby’s bottomFinnish children’s clothing line Melli EcoDesign is truly a product of love. Marica Jensen created her first pieces of clothing forher own prematurely born daughter as she was unable to find anything suitable, something both soft and functional, not to men-tion ecological, on the market. Jensen wanted to offer this same luxury to other mothers and their new-borns, and thus MelliEcoDesign was born out of necessity, but also care and devotion.

By Nia Kajastie | Product photos by Tomi Tuuliranta



Scan Magazine | Special Theme | Organic Lifestyle

started on the road to develop her own do-mestically produced, ecological children’sclothing brand. Through a programme of-fered by the Centre for Economic Devel-opment, Transport and the Environment(ELY), Jensen was put in touch with fash-ion designer Anne Linnonmaa, who im-mediately advised her to broaden her col-lection from preemie clothing to largersizes, which today range from 36cm up to128cm.

Unique designs in 100% organic cotton

The delicate skin of a baby deserves thebest possible protection in order for thechild to feel comfortable, warm and safe.Accordingly, Melli EcoDesign uses onlyhigh-quality and durable 100% organiccotton produced in Greece, which is certi-fied with the ecological and ethical GOTStextile standard.

“Organic cotton and silk are themost suit-able materials for hypersensitive skin;synthetic fibres just won’t do. We’ve alsoplaced tags with wash information on theoutside of the garment, so they don’ttouch and irritate bare skin, and we’veusedminimal seams; the clothes for pre-mature babies have no seams at all,” ex-plains Jensen. “Organic cotton is also ofhigh quality and thus soft and durable.”The products have all been designed withease of use in mind, so that that eachpiece of clothing can be put on and taken

off without causing the child any discom-fort. The clothes are made in double-sizes, leaving room for growth, and thecolours and patterns fit both boys andgirls.

The clothing and fabrics are all printedand sewn in Finland, and Jensen hasworked together with different Finnish de-signers who have helped her realise theideas for Melli EcoDesign’s unique pat-terns, which cannot be found anywhereelse.

“A lot of customers buy the products forthe designs, in addition to them being softand ecological. We sell a lot of the pre-emie range, especially the clothes withpatterns on them. Our retro colours, or-ange, yellow and brown, have also beenreally popular. We’ve even been askedwhether these designs are available formothers as well. That’s why our autumncollection includes some tunics in adultsize,” says Jensen.

From Scandinavia to the US

Marica Jensen opened the Melli EcoDe-sign online shop in November 2012, withthe idea of keeping the business purelyweb-based to begin with, but she wasquickly receiving enquiries from retailersfrom all around Finland. Currently, MelliEcoDesign’s products are already avail-able at 11 stores in Finland, as well as

hospitals, through a distributor in Den-mark, and at a specialised children’s bou-tique in the US.

“I’ve had interest from many countries,including Australia, England and France.After the online shop went live not even ayear ago, it has all happened quite quickly.Now that we’ve seen that the demand isthere, we are looking to expand further in-ternationally,” adds Jensen.

Melli EcoDesign products are availableworldwide through their online shop,which currently has Finnish, English andGerman language settings.

For more information and the onlineshop, please visit:www.melliecodesign.com




Ecospheres is a Swedish online-basedtravel agency completely focused on eco-tourism. For Ecospheres, ecotourismdoes not mean that customers have tomiss any of the comforts deemed neces-sary for a perfect holiday. Indeed, Ecos-pheres offers only eco-luxury travel,meaning that they offer only the best des-tinations that fit their criteria of sustain-ability and show respect for the environ-ment. In order to pick a destinationprecisely, Ecospheres uses a proprietaryrating system, which they call eco-rating.By using this internal assessment system(based on the principles of ecotourismdeveloped by the International EcotourismSociety, TIES) they ensure that every des-tination complies with the strictest stan-dards set by a recognised internationalorganisation. All the offered destinationsare carefully selected by the owners UlrikaLöfdahl and Tina Frisk, who have ratedeach of these according to the assess-

ment system. Löfdahl tells us that theway they rate can differ according to eachdestination’s potential, but the bottom lineis that an endeavour to use ecologicallyfriendly methods to actively enhance the

environment, culture and nature must beevident in each of these destinations.

Making an active choice

Today Ecosphere offers many exciting in-ternational destinations, and their mostpopular one is Kenya, where both the own-ers have lived and therefore know insideout. Ecospheres wants customers to feelmore like guests than tourists when theytravel with them, and that the quality ofservice is always of the highest standard.Ecospheres uses mostly local employeesas a part of their concept. Employing onlylocal personnel has several benefits. Forexample, the guides are always moreknowledgeable of the place and can offera unique perspective for customers.

When we travel, we have the opportunity tochoose among an endless range of desti-nations and resorts. As consumers, wehave the responsibility to think how wespend our money and the impact we have.When spending on travelling, we need toensure that our choice will be a combina-tion of an extraordinary andmemorable ex-perience for us, as well as a good choice forthe local environment and communities.

Would you like to travel to new exotic places where you could experience themost in-spiring cultures and visit amazing places? Would you like to travel responsibly, re-specting the environment without compromising on comfort and luxury? Then look nofurther – you can have all of this with Ecospheres.

By Cecilia Varricchio | Photos: Ecosperes

The future way of travelling

For more information, please visit:www.ecospheres.se

Galapagos

SouthAfrica




Mattias Lindemann, founder and ownerof Sodalicious, and his family aim to live asorganically as possible, not only when itcomes to food. When work is done on theirhouse or in their garden, organic productsare always used.

“As more people realise the importance ofliving ecologically, it gets easier too, asmore products get out on the market,”Lindemann says. ”One thing that we weremissing was organic sodas. We wantedour usual favourite sodas, only organicand with less sugar. And that's how theidea was born, in the spring of 2012.”

So an intense time of testing different in-gredients, trying to develop the best drinkspossible followed. And no more than fourmonths later, Sodalicous launched theirthree drinks. Using only natural and or-ganic ingredients such as raw cane sugarand actual fruit and no preservatives, thedrinks are produced in an organic breweryin Germany.

“So far we are offering three differentflavours: Cola, Orange and Lemon. Andwe have had a great response to them.Cafés, restaurants and shops from northto south Sweden are selling Sodaliciousdrinks,” Lindemann continues. “We are asmall company and have barely done anymarketing, so I guess our products speakfor themselves.”

Tired of only finding organic sodas with herb flavours, Mattias Lindemann decided todo something about it. Less than a year after the launch of Sodalicious, people all overSweden are enjoying the organic sodas.

Quench your thirstwith guilt-free bliss

For more information, please visit:www.sodalicious.se

Founder Kaisa Frank tells us that oftenwe are not conscious of the impact thatcommon materials such as foam rubber,cotton, polyester and acrylic can have onus and the environment. For example, shementions that to produce 1kg of cotton0.5kg of toxins is released. With this in

mind and realising that we should not haveto choose between nice, luxury objects andeco-friendly ones, she decided to openGrön Interiör’s online store in 2009, givingcustomers the opportunity to buy luxurydesign objects which are ecological andenvironmentally friendly. One year later,thanks to the success of the online store,she opened a shop in Stockholm.

Understanding the ecological balance

Whenwe acquire any product, we should beaware of two very important facts: firstly, anychoice that we make has an impact on theworld we live in, and secondly, recyclable isnot the same as ecological. Although recy-cling is the duty of every person and signif-

icantly helps in improving the environment,a toxic recyclable material will always betoxic no matter how many times you reuseit. Grön Interiör offers high-quality furni-ture, such as bedsand office chairs inexclusive designs, aswell as sheets andblankets which areecological through-out the entire pro-duction chain.

Grön Interiör (Green Interior) is a luxury interior design store specializing in sellingonly fully biodegradable products, not damaging either us or the environment.

By Cecilia Varricchio | Photos: Malin Sydne

Organic Luxury – High-quality,environmentally friendly design

For more information, please visit:www.groninterior.se

By Elin Berta

Photos: Dennis Dufva/Studio Dufva

Orange-flavoured

soda

Citron-flavoured

soda

Cola-flavoured

soda Owner Mattias Lindemann. Photo: Sodalicious

Grön Interiör

Renstiernasgata 19

Södermalm, Stockholm

Phone: +46 (0)8 403 905 43

E-mail: [email protected]

Open 11am-6pm on weekdays;

11am-4pm on Saturdays

Kaisa Frank, the founder of the eco-friendly shop Grön Interiör

Soft and exclusive plaids made of the finest baby alpaca andcashmere from Tuscany




Backers is a small farmyard in south-western Finland where baking has been apriority for no less than 11 generations.They are a local bakery and offer many dif-ferent types of bread. They also growmostof their flour themselves, which, of course,is 100% organic.

Skärgårdslimpa (archipelago bread) is oneof their most popular products: it is verydark and flavourful. It is made with a lot ofrye malt, which gives it a unique taste.Even though it is made entirely withoutpreservatives, this bread has a naturaldurability and can last for weeks, main-taining the same good taste and fra-grance. Skärgårdslimpa represents nearlyhalf of the production of Backers’ bakery.Their values mean everything to Backers,and their belief is that food should bothtaste good and do good. They want to pre-serve old traditions, and the owners, OlleLindholm and Diana Nyberg Lindholm,tell us that the family is very engaged withthe slow food programme. She alsostresses that one of the best characteris-

tics of organic food is that it goes throughseveral rigorous controls, and thereforeevery ingredient that has been used inproduction is much more transparent. Ifyou choose organic food, you are doing abig favour to both yourself and the planet.

If you haven’t tried Backers organic bread yet, now is definitely the time to remedy that.Backers is a fully organic, family-owned bakery, which guarantees delightful breadthat is good both for yourself and the environment.

Organic bread baked with love

For more information, please visit:www.backers.fi

“Our breads are quality products that are healthyfor the body,” the owner Erika Dillner says. Thebiscuits, buns and cakes? “They are healthy forthe soul.” Dillner once ran a flower businessbut always wanted to work with food. “I can't livewithout bread,” she says, “and good, healthy,eco-friendly bread is rare.” She found a locationand met the cook Nathalie Persson. In 2009,the ecological entrepreneur and the cake spe-cialist indulged their passion for sourdough andbuns and opened Klövsjö Stenugnsbageri.

Their cosy café, a short walk from a lake, of-fers homemade breads, buns, biscuits, cakes,chocolates, sandwiches and salad, as well as arange of eco-friendly products such as organicteas. By the way, Klövsjödrottning cake, KlövsjöQueen, a variation of the classic Prinsesstårta,Princess cake, is their own invention: a deli-cious construction with blueberry jam, rasp-berries, vanilla cream and marzipan. They willhappily invent your wedding cake, too.

Driven by an eco-friendly vision, they home-make as many things as possible, without un-necessary ingredients; the rest they source eth-ically and regionally. They cook their own jamand order their flour from a nearby mill inÖstersund.

Appreciating the local even extends to theirsurroundings, as the bakery's name suggests.Klövsjö has been voted Sweden's most beauti-ful village, and the community has long been

ecologically minded. In this welcoming envi-ronment, Klövsjö Stenugnsbageri has becomea thriving attraction. Pizza Fridays, Biscuit-and-Bun Tuesdays and Cake Saturdays are nowpopular traditions. “The all-you-can-eat buffetsare great for trying something different and,perhaps, finding a new favourite bun,” Dillnersays. For the even more adventurous, they willhost a baking course this autumn.

Bread for the body and cake for the soul

For more information, please visit:www.klovsjostenugnsbageri.se

By Cecilia Varricchio | Photos: Backers

By Anne Malewski

Erika bakes nut bread in stone oven. Photo: Stephane Lombard

Photo: Tina Stafrén Photo: Erika Dillner

Caramel nut pie, walnut bread and Klövsjödrottning cake – these are some of thefavourites among the regulars of the stone oven bakery Klövsjö Stenugnsbageri inJämtland, Sweden. Their products are homemade, organic and eco-friendly.



Treehotel is part of Brittas Pensionat(hostel), which is located just 60 kilome-tres south of the Arctic Circle in Harads,close to the Lule River. The hotel is veryeasy to reach, being based approximatelyone hour’s drive from Luleå (Kallax) air-port. Treehotel was opened in 2010 byfounders Britta and Kent Lindvall. Ecology

and sustainability are key values, and anessential part of the whole experience isbringing customers closer to nature.Therefore, at Treehotel, they only work ina way that will not have a negative impacton the environment. To achieve this ob-jective, specific construction techniqueshave been used and every aspect of dailyoperations is carefully analysed in order tomaximise environmental efficiency.

Perfect place for inspiring conferences

Treehotel is the ideal place not only forprivate customers but also for companiesthat want to organise conferences. In fact,on 15 April 2013, a new room, called Drag-onfly, was inaugurated. With an area of 53square metres and a height of 6 metres,

the Dragonfly room is the ideal place tohost conferences with the goal of openingup participants’ minds and boost creativ-ity. Creative companies that are looking foran inspiring environment in which to holdtheir conferences will find exactly whatthey are looking for at Treehotel. In addi-tion to the conference room, Dragonflyalso has two bedrooms, which togetherwith all the other rooms can host up to 22guests. Customers can choose from dif-ferent conference packages, activities anddelicious food served at Brittas Pensionat.

Service of the highest standards

Founder Kent Lindvall tells us that one ofthe most important aspects of Treehotel’sconcept is that every guest will feel prop-erly looked after. Since the hotel is a fam-ily business, customers are ensured of al-ways receiving exceptional service.Treehotel hosts guests from all over theworld. Many of them go to Scandinaviajust to visit and stay at the Treehotel. Thisyear, do not miss your chance to experi-ence something new by getting closer tonature and your childhood dreams.

For more information, please visit:treehotel.se

Don’t miss out on an outstanding experience in one of Treehotel’s extraordinaryrooms. Here, you can let your imagination flow and enjoy an exceptional view of mag-nificent landscapes. Choose different rooms with different designs and styles, all fit-ted out to the highest standard.

By Cecilia Varricchio | Photos: Peter Lundstrom, WDO / www.treehotel.se

A unique experience whereimagination becomes reality

Bird’s nest Cabin Ufo

Kentand

BrittaLindvall




Makulaku was founded in 1994 as a smallfamily-run business. Today, the companyemploys 40 people, makes 2 million kilosof liquorice a year and exports its productsto 20 countries.

“The company has come a long waysince it was first established,” explainsThomasHackman, sales director atMaku-

laku. “The first batches of liquorice werecooked in the owner’s kitchen, and last yearwe opened a two-thousand-square-metrefactory to meet the growing demand.”

In 1997, after identifying the growingpopularity of organic products in theFinnish market, the company startedmaking organic liquorice. Four years later,after a meticulous development process,Makulaku launched a range of organicfilled liquorice that went on to win an ho-nourable mention at the Finnish OrganicProduct of the Year awards in 2011.

The Makulaku factory has two lines ofproduction: one that makes traditionalblack sweet or salty liquorice, and onethat makes filled liquorice. The cookingprocess is different for the two, but bothare time consuming and executed with

the utmost care. Respect for tradition,carefully selected ingredients and qualitycontrol are essential when making thedelicious sweets.

Innovative product development com-bined with traditional values has proved awinning formula for the company. “Thereis a continuous increase in domesticsales, and we have seen a steady 50 percent yearly growth in the export of our or-ganic liquorice,” Hackman says. “The fu-ture looks very bright for Makulaku.”

In the idyllic town of Porvoo, east of Helsinki, family-run liquorice companyMakulakucombines traditional values with bold innovation.

Finnish confectionerycraft at its finest

For more information, please visit:www.makulaku.fi

Launched in August 2012, this new rangeof household cleaning products createdby Clean Solutions Finland aims to offerusers a refreshing cleaning experience,leaving behind a green footprint. Therange has been given the Nordic Swanlabel, which confirms that the productsare ecological, biodegradable and safeto use.

“We wanted to create a visually distinctproduct that stands out, a high-qualityeco-range that offers maximum cleaningpower, and a detergent made out of non-

toxic materials that won’t build up in na-ture,” explains head of marketing andsales Yvonne Peltola.

The beautifully packaged range is bothpleasing to the eye as well as the firsthome cleaning products to feature Braillelabelling in Finland. Currently, the differ-

ent Pohjan Neito and Pohjan Akka prod-ucts include all-purpose, window andglass, toilet and bathroom, and quickcleaner sprays, as well as various liquiddetergents. The range is available nation-wide in Finland, as well as in Russia andthe Baltic countries, and Peltola is hopingthe products will soon also find their wayinto other Nordic, central European, andeven Asian homes.

A cleaner world

For more information, please visit:www.pohjanneito.fior [email protected]

By Malin Wiander

Photos: Makulaku

Yvonne Peltola, Head ofmarketing and sales

Cleaning doesn’t necessarily have to feel like a chore nor do cleaning products haveto be an environmental burden; instead of harsh, malodorous chemicals, why notchoose the fresh-scented, ecological Pohjan Neito and Pohjan Akka detergents thatwill have you and your home feeling pristine and energised in no time? With theseproducts, you are not only creating a cleaner home but, in the long run, a cleanerworld.

By Nia Kajastie | Photos: Clean Solutions Finland



Whether you are planning a romantic es-cape for two, organising a family fun hol-iday or booking a business trip, Spa HotelLevitunturi’s broad range of services willkeep you entertained. Lapland’s largesthotel, Spa Hotel Levitunturi, has beenawarded a quality system certificate for itsaccommodation, restaurant and meetingservices. Rooms are located in ten sepa-rate hotel buildings in peaceful surround-ings, all on the same grounds. Guests willnot only get high-quality accommodation,but all amenities, such as the Spa WaterWorld and Children’s Playhouse, are freefor hotel residents.

Activities and pampering

Lapland’s short yet beautiful summer pro-vides stunning scenery for nature lovers.There are several hiking and county walk-ing networks in the region, along withmany parks and water activities. In addi-tion, Levi has a fantastic 18-hole golf

course located only four kilometres fromthe hotel.

Containing 17 indoor and outdoor pools ofvarying sizes, the Spa Water World is La-pland’s largest spa. Along with varioussaunas, a water slide, a gym and sportshall, there is also a day spa where youcan enjoy numerous pampering treat-ments. “We provide the perfect combina-tion of active outdoor fun with calmingspa experiences,” says marketing man-ager Tarja Syrjänen. “And the Children’sPlayhouse, which is a real favouriteamongst the young ones, promises a lot offun with a ball pit and a bouncy castle,among other things.” With additional glowbowling available every night, the adja-cent bowling alley is ideal for sporting en-thusiasts and family get-togethers.

The Levitunturi Restaurant World servesmouth-watering meals till midnight. Live

music is performed every night, withtango, waltz and other traditional stylesplaying all evening. The Taika DancingRestaurant and the Joiku Karaoke Barprovide heaps of entertainment when youfeel like partying.

For more information, please visit:www.hotellilevitunturi.fi

Set at the heart of the Levi ski resort in Finnish Lapland, Spa Hotel Levitunturi is sur-rounded by untouched Lappish nature, where seasonal changes create unforget-table outdoor experiences. The hotel’s vast choice of services offers something foreveryone.

By Inna Allen | Photos: Spa Hotel Levitunturi

Hotel of the Month, Finland

House of fun

Scan Magazine | Hotel of the Month | Finland

Spa Hotel Levitunturi is located in theLevi ski resort. The distance to KittiläAirport is 14 km and 180 km toRovaniemi.

Address:Levintie 1590 SirkkaFinland



Haaheim has only been a hotel for fouryears; before that it was an old, desolatebut beautiful farm with a fascinating his-tory. Haaheim is situated at the foot ofMount Tysnessåta in Tysnes, an area thatconsists of a group of islands and has fora long time been one of the most popu-lar tourist destinations in the southwestof Norway. The name Haaheim means“town of those who serve the Gods” or“the town up high”, but in the 10th and11th century, Haaheim was actually sit-

uated a bit further down and was used forthe poaching of deer. After the BlackDeath left the area deserted, the farmwas moved to where it lies today. TheHaaheim family bought the farm in 1770and owned it until Torstein Hatlevikbought it in 2000 – without electricity orwater. Hatlevik redecorated it and de-cided to open up a small hotel in 2009.Hatlevik says: “I thought Haaheim wassuch a lovely place to live, so I wanted toshare it with others. It started out as a

Hotel of the Month, Norway

Creating magical momentsAsmuch as we love to travel, there really is some truth to the famous saying “there is no place like home”. To some people, a poshfive-star hotel simply cannot compete with the comfort of their own home. But Haaheim hotel in Norway is the exception to thatrule. They have managed to create a homely yet magical atmosphere in which everyone feels welcome and at ease – and mostimportantly, at home.

By Kjersti Westeng | Photos: Haaheim Hotel

Haaheim is situated in a beautiful area of Tysnes, and the garden surrounding the hotel boasts over 1,500 roses.



Scan Magazine | Hotel of the Month | Norway

hobby, but the hotel quickly became verypopular.”

Where magic happens

Hatlevik wants everyone to leave Haaheimhaving experienced something they couldonly describe as magic. And from the out-side, Haaheim certainly looks like a placewheremagic can happen. The garden sur-rounding the hotel has more than 1,500roses and is the perfect place for a ro-mantic stroll before sitting down for a cof-fee in the beautiful garden café. Haa-heim's own gardener ensures that thegarden looks beautiful, as well as har-vesting vegetables, fruit and herbs to usein the kitchen.

The hotel is just as impressive on the in-side. With only five rooms, each room hasits own look and feel and draws inspira-tion from various historic events con-nected to the farm and surrounding area;in effect, each room tells its own uniquestory.

Visitors often come to Haaheim to visitthe restaurant and the garden café. Thechefs change the menu on a daily basisand are well known for their creativityand passion for food. Hatlevik explains:“We use a lot of local produce in ourcooking as well as our own vegetablesand herbs. The menu is based on theproducts we have at the time, which iswhy it varies from day to day.” Althoughthe menu changes daily, Haaheimrestaurant is best known for its soups,which are made from fresh herbs andvegetables from its very own garden. Thefamous soups are served in the gardencafé as well, in addition to deliciouscakes and other small meals. Those whowant to learn how to cook like the chefsat Haaheim can join one of the cookingclasses available at the hotel.

Something for everyone

The stunning scenery makes Tysnes apopular destination for hikers, cyclists andkayakers. Visitors can rent both kayaksand bicycles from Haaheim, and the staffare always happy to offer advice on whatroutes to take. For those who want to ex-plore Tysnes by foot there are plenty ofmarked paths starting at Haaheim, mak-ing for a great way to experience the area.A lot of people also go fishing in the riveror play golf at the Dalen golf course just700metres away from the hotel. For thosefeeling slightly lazier there are lots of re-laxing options to choose from at Haaheim,such as aroma therapy and massages byHaaheim's very own aroma therapist.Haaheim also has its own library wherevisitors can borrow books to read in thegarden or in front of the fireplace.

In the evenings, Haaheim opens its doorsto its very own concert hall, where Hatle-vik, who is a former musician, sometimesperforms. The staff at Haaheim alsoarrange opera nights, theme weekends,readings and ghost walks, so even theevenings are full of fun activities. “Wemake sure we have something for every-one here at Haaheim. People want to beseen and experience something out of theordinary; we make sure they get that,”Hatlevik adds.

For more information, please visit:www.haaheimgaard.no

The menu at Haaheim changes every day.

Haaheim hotel is the perfect destination for aromantic getaway.

Visitors enjoying a glass of wine.



At 7 in themorning on the first Monday af-ter September 20 every year somethingmagical happens in the Swedish county ofBohuslän. It is the lobster premiere, andcountless boats all leave the dock at thesame time, their pots ready for the bigcatch. Whether you come to visit in Sep-tember or later on during the lobster sea-son, you can learn everything there is toknow about fishing for the black gold.

While the entire Bohuslän coast offers ex-cellent lobster fishing, Sea Lodge Smögen

Attraction of the Month, Sweden

A shellfish journey among islands,fjords and Swedish traditionsCold and salty waters, a fishing tradition that goes back centuries, and a beautifully preserved archipelago are among the con-tributing factors that make Bohuslän the obvious destination for shellfish lovers. Add the fact that it boasts Sweden's first andonly marine national park, as well as some easy-to-get-to fishing villages, and you won't be surprised to hear that food journal-ists have gone mad for the place. This is the Shellfish Journey – and it is shellfish at its very best.

By Linnea Dunne | Photos: Jonas Ingman

Bohuslän. Photo: Goran Assner

Scan Magazine | Attraction of the Month | Sweden



Scan Magazine | Attraction of the Month | Sweden

is a special gem thanks to its own pier andcertified gourmet restaurant. Learn by do-ing as you join local fishermen who haveknown the trade since their early child-hood years on their boats at sea, and en-joy your own catch cooked to perfection bythe gourmet chefs.

If your favourite shellfish is oysters, headfor Grebbestad, as an astonishing 90 percent of Sweden’s oyster supply originateshere. This must-taste from the exquisiteBohuslän menu is ideally enjoyed along-side a porter at Everts Sjöbod, where youcan also take part in a two-hour oysteropening class in the 19th-century boathouse.

Seafood safaris, crayfish parties and spatreatments

Most closely associated with Sweden,however, is perhaps the crayfish, becauseof the traditional crayfish parties that takeplace in August every year. At Fjällbacka,local fisherman Ingemar Granqvist willbring you along to catch, cook and enjoythe local delicacy before spending a nightin pure luxury in a cosy seaside hotel, witha three-course crayfish supper in theevening and a scrumptious breakfast in

the morning. A restored storage ware-house painted in traditional Swedish red,Bryggan Fjällbacka Hotel & Restaurant,offers a grand mountain backdrop andstunning panoramic views of the archi-pelago.

The ideal place to familiarize yourself withshrimp is Vann Spa, Hotel & Conferenceoutside Lysekil, a hotel and spa resort lo-cated at a quiet fjord where you can em-bark on a seafood safari and fish forshrimp, which are known to be redder,sweeter and bigger here than in otherplaces, and spot a seal or two if you arelucky. Accommodation, a three-coursedinner and access to the spa are includedin the seafood safari package, so this is atreat that combines recuperation with hol-iday fun.

While near Lysekil, make sure to say helloto local fishermen and mussel farmersAdrian and Lars, who will happily take youalong on a trip to their farms where diversdive for shellfish. Their expertise will be-come yours through stories and short lec-tures about the best mussel opening tech-niques and the lives and habits of theshellfish.

Waters that bring out shellfish flavourClose to Gothenburg, the Bohuslän coast-line is both lively and easy to get to, yetcarefully protected thanks to the reserva-tion status of its waters. You simply donot get anything like it anywhere else inthe world: an untouched archipelago withits many islands and fishing villages, fish-ermen who are itching to teach you abouttheir trade, and, of course, the uniquelySwedish ‘allemansrätten’ which gives youthe right to venture anywhere and trulyenjoy nature at its purest.

While Swedes on summer holidays flockto the area for the couple of months fol-lowing midsummer, a top tip is to visitBohuslän during the autumn or spring.The shellfish season has then kicked offproperly, but you will avoid the crowds.Moreover, there is plenty to do before thatseafood safari: between nature walks,boat trips and kayaking, you can be surethat all your nature, adventure and culi-nary desires will be seen to.

For more information, please visit:www.westsweden.com/shellfishjourney



Established in 1956, theMuseumof FinnishArchitecture (MFA) is the second oldestmu-seum of its kind in the world. Housed in aneo-classical building, designed by archi-tect Magnus Schjerfbeck and completed in1899, themuseumwas founded on the ba-sis of the photographic collections of theFinnish Association of Architects (SAFA).

Housing an extensive and internationallysignificant collection, the MFA makes akey contribution as a national and inter-national expert in architectural researchand presentation. “Our mission is to acti-vate a personal connection with the builtenvironment and provide tools for under-standing architecture,” says museum di-rector Juulia Kauste. The focus of the re-search and collections is on architectureafter the turn of the 20th century. Themu-seum’s archive, which is open to all, spe-cialises in modern Finnish architectureand consists of black-and-white photo-graphs, slides, original drawings, copiesof drawings, documents and models. Inaddition to books published by the mu-seum itself, the MFA bookshop sells otherbooks related to architecture, as well aspostcards, posters and other items.

The MFA has a long reputation for pro-moting high-class Finnish architecturethrough exhibitions on both an interna-tional and national level, and its exhibi-tions have been travelling around theworld since the 1950s. The MFA has re-cently conquered new, exciting areas bytaking touring exhibitions to the Far Eastand adapting latest technologies in repre-senting architecture.

The MFA’s summer exhibition “Lighthouses. Young Nordic Architecture”, openduring 5 June - 22 September 2013, is atwo-part exhibition with contemporary

works by young Nordic architects. “It is anexpanded version of the joint Nordic LightHouses exhibition curated for the VeniceBiennale in summer 2012,” Kauste ex-plains. “Celebrating the jubilee of theiconic Nordic Pavilion designed 50 yearsago by Sverre Fehn, the original version ofthe exhibition explored the Biennale’sshared theme ‘common ground’.”

For more information, please visit:www.mfa.fi

TheMuseum of Finnish Architecture is amuseum specifically devoted to architecture.Offering a wide range of information on architecture and the built environment, it isone of the key influences in promoting modern architecture in Finland and abroad.

By Inna Allen

Attraction of the Month, Finland

The art of architecture

Light Houses - Young Nordic Architecture.Photo: Juho Haavisto / MFA

Museum. Photo: Voitto Niemela

Opening hours:

Exhibitions, library, bookshop:Tue-Sun 11am-6pm, Wed 11am-8pm

Address:

Museum of Finnish ArchitectureKasarmikatu 2400130 Helsinki, Finland

Juulia Kauste. Photo: Patrik Rastenberger / MFA

Permanent exhibition. Photo: Voitto Niemela



Silver mining made Kongsberg Norway’ssecond largest city for a brief period oftime, and between 1623 and 1957, the cityproduced over a million kilograms of theworld's most coveted form of silver, thenative wire silver, to the royal coffers.

Today, the Silver City is a booming world-class technology city, and Kongsberg hasits remarkable history illustrated on theNorwegian Mining Museum's various ex-hibition sites. Visitors have the opportunityto explore a range of extraordinary pre-sentations, including the world's largestcrystallised silver exhibition, the Ski Exhi-bition, the Royal Norwegian Mint Exhibi-tion, the Kongsberg Industry Exhibition,and the Norwegian Minerals and MiningExhibition, which are all conveniently lo-cated in the heart of the city. The RoyalNorwegian Mint Exhibition holds the Nor-wegian central bank's collection of coinsand medals, dating back 300 years.

Every year from May to September, theSilvermines, which are located eight kilo-metres west of Kongsberg, are openseven days a week. Here, visitors will ex-perience a spectacular mine train journey2,300 metres into the deepest mountains,342metres below the surface. Inside greatstone chambers, children can go on ex-citing treasure hunts looking for minerals,whilst visitors of all age groups can takean unforgettable guided tour through thehistory of mining, where distinct gothicforms adorn the large stone caves as theresult of ancient mining techniques.

Outside the Silvermines, the ActivitySquare provides fun and educational ac-

tivities for children where they can washout real silver and become real miners.

“What is so unique about the Silverminesis that when you are inside the mountain,you see the dimensions created by hard-working miners over the centuries. It is afascinating visual experience,” says AlfhildSkaardal, director of the Norwegian Min-ing Museum.

The stone chambers are also a popularvenue for corporate events where a largestone room, with a capacity for 200 people,is available for conferences, dinners, the-atrical performances and concerts. Thestone chambers, dubbed Norway's mostdistinctive gallery, currently host an ex-clusive art exhibition by artist and pho-tographer Arild Brun Kjeldaas, which willbe on display for visitors and conferenceguests until the end of 2013.

The history of Kongsberg began in 1623 when, legend has it, two shepherd childrendiscovered silver in a nearby valley. Nearly 400 years later, 300 mine shafts remainintact and the Norwegian Mining Museum welcomes you to an adventure throughKongberg’s rich history.

By Ingvild Vetrhus | Photos: Norwegian Mining Museum

Attraction of the Month, Norway

The history of mining inNorway's Silver City

For more information, please visit:www.norsk-bergverksmuseum.no



The fertile soil of Funen has been thesource of some of Denmark’s most abun-dant agricultural produce for decades.Furthermore, in recent years, the greenisland has become increasingly known forits wide range of high-quality artisan foodproducts and restaurants. At Fynske Fris-telser (Funen Temptations), Funen’sbiggest – and only – exclusively regionalmarket, foodies can revel in the island’sdiverse flavours, rich food culture and his-tory.

“Fynske Fristelser is the Funen market;everyone and everything there is from Fu-nen and the islands – there is no otherfood market like that. At most other mar-kets vendors are selling food produced allover the world, but here everyone knows

their products inside out and can tell theirstories from their often humble beginningto their existence today,” explains eventmanager Mads Holdgaard. “Our namepretty much tells it all; it is all about pre-senting products from Funen and showingour island’s natural riches. But it is also

about revealing the culinary history of ourregion – from the era of large agriculturalestates to today’s modern production ofhigh-quality food products.”

This year’s market is set to take place inthe courtyard of a charming historic mer-chant’s home facing Faaborg port and thefamously beautiful South Funen Archipel-ago, on the last Saturday of August.

Smoked cheese, homemade chocolateand gourmet secrets

Visitors to Fynske Fristelser will be met byapproximately 40 of Funen’s best food pro-ducers, farmers and chefs. Among themthey are likely to discover a range ofsmall-scale, homemade products but alsorecognized names such as the award-winning brewery Midtfyns Bryghus, andthe delicious Konnerup chocolate, as wellas Falsled Kro, Denmark's finest gour-met inn. “You have all kinds of productsrepresented here: juice, fish, honey and, of

With 40 food stands, folk music and culinary workshops, a new annual food marketin Faaborg offers a delicious introduction to Funen’s rich food culture.

By Signe Hansen | Photos: Fynske Fristelser

Attraction of the Month, Denmark

Let Funen’s culinary riches tempt you



Scan Magazine | Attraction of the Month | Denmark

course, Funen’s famous smoked cheese.But it is not just anyone who can join themarket; the products have to be of Funenorigin and of high quality,” stressesHoldgaard.

Local wine, homemade chocolate, breadand cakes, and milk and cheese fromwell-treated animals are also among thetreats waiting for guests at Fynske Fris-telser.

Hollyhocks, seaside views and historicalambianceSituated in what is one of Faaborg’s mostbeautiful locations and the home of itshistorical museum, Fynske Fristelser willnot only provide an insight into Funen’sfood culture as it emerges today but alsointo its traditions and origins.

“Our guests will be engulfed by Funen’stemptations not just through taste experi-ences but also historical and culinarytours, and talks on our food culture,”Holdgaard explains.

Among the offers will be historical citywalks with a special focus on the island’sagricultural and culinary developmentsthroughout time, guided by the town’s tra-

ditional night watchmen. The event willalso be visited by traditional folk musi-cians as well as the Danish National GirlsChoir.

As it did last year, the market will culmi-nate in a huge dinner party, which thisyear will be held in the museum’s holly-hock-adorned courtyard. Here guests willbe able to enjoy the idyllic historical set-tings, seaside views and, essentially, foodfrom some of Funen’s best restaurants, aswell as the company of their chefs. “Thisyear, what we aim to create is a down-to-earth and relaxed event but with high-quality food and wine. It will be preparedin cooperation with some of Denmark’smost accomplished food artists, who willalso be at the event so our guests have theopportunity to chat with them,” saysHoldgaard.If you feel tempted to try out some of Funen’sdelicious, lovingly prepared delicacies andregional specialities, just follow the scent offresh produce (and the directions below).

For more information, please visit:www.fynskefristelser.com

Time and date:Fynske Fristelser will take placeSaturday August 31, 2013, from 10am-10pm.

Place:The market is located at Holkegade 3,5600 Faaborg (right behind theharbour).

Faaborg is located on central Funen,approximately two hours by car fromCopenhagen and Aarhus, and 35minutes from Odense.

Entrance:40 DKKR (children under 12 free)

FREE ENTRANCE TO SCANMAGAZINE READERS

Please qoute “SCAN Magazine August2013” and refer to this article for freeentrance to the event.

Founded by Pastry Chef and Chocolatier Henrik Konnerup,Konnerup & Co’s high-quality chocolates are sure to pleaseeven the most discerning taste buds at the Funen food market.

Falsled Kro, Denmark's finest gourmet inn, will also be represented at the Funen food market.



Scan Magazine | Columns | Humour

Mette Lisby is Denmark’s leading femalecomedian. She invites you to laugh alongwith her monthly humour columns. Sinceher stand-up debut in 1992, Mette hashosted the Danish versions of “Have I GotNews For You” and “Room 101”.

One of the problems with speaking twolanguages is that occasionally you’re leftfeeling like you speak two languages fairlywell instead of one perfectly. My child-hood language is Swedish, while mygrown-up tongue is English. Sometimesthat leaves me stranded for words. Thiswas made apparent when I pet sat for my

friend Jane a while back. Jane is theproud owner of about 20 animals, rangingfrom rabbits to llamas. She’d left instruc-tions on a sheet of paper in the kitchen.Instantly I spotted two problems. Firstlythere was no mention of the llamas, andsecondly, there was a word I’d never comeacross before –‘bantam’. ‘The bantams’needed feeding once a day, but who/whatwere they? Could ‘bantam’ mean ‘llama’?I found the bantam food referred to in abarn and went around trying to match thegrains to leftover scraps in the variousanimal enclosures. Something in thechicken coop looked similar, so I tenta-tively spread a handful around and wasgreeted by some enthusiastic squawking.That left me with the llamas. Nigel thellama already made me nervous. His jobwas to keep the sheep safe and – appar-ently – to follow me around with a kind ofaggressive curiosity. On day two, Nigelstarted communicating with me in a quiet,

insistent bleat. If you’ve never heard allama nag, I recommend you Google it andsee what you would have done in my po-sition. By the end of the week I broke downand fed Nigel some hay. I confessed all toJane on her return. She laughed and ex-claimed: “Silly me for not writing ‘chicken’and silly Nigel for telling you he neededfeeding!” (He didn’t.) At least I learntsomething. Llamas are able to con youno matter what language you speak.

Maria Smedstad moved to the UK fromSweden in 1994. She received a degree inIllustration in 2001, before settling in thecapital as a freelancecartoonist, creatingthe autobiographicalcartoon Em.Maria writes a col-umn on the trials andtribulations of life asa Swede in the UK.

What exactly are these people “Experts” on?Royals?Babies?Giving birth?

Are you automatically authorized to goon TV and tell the nation how you think theRoyal soon-to-be-parents feel, if you ticktwo out of three boxes? Or will one do?

The question has hauntedme for awhilenow: How exactly do “Experts” qualify?

Because to me these “Experts” seemto be randomly guessing about what isgoing to happen, what COULD happen,based solely on assumptions made byother “Experts” “interpreting” what theRoyal family does and does not do.

Mind you, it’s not just the royals whoare scrutinized by Experts, we now haveExperts on everything from lifestyles torealtionships.

So I went overboard and threw myself

into doing extensive research on Experts.“Extensive research” in today’s jour-

nalism means that you skim the top twosites that pop up on Google, before youcompletely ignore them and write what-ever you had in mind in the first place.

That’s right! In today’s world of report-ing nobody is held back by actual facts.Just as “Experts” are not weighed down byactual expertise.

According to Webster’s an Expert issomeone who is “accomplished withtrained ability” which I found somewhatpromising.

But when you dig deeper the wordstems from “experi”, Latin for “to try forone self (experience)”, or “to investigate”.

That’s a very vague description for per-sons who are interviewed in all serious-ness and trusted to inform us about ....everything.

That explains why we are inundatedwith experts. It’s merely someone who“tried something”!

That makes plenty of people experts.Particularly if we include the even moreambigous definition “investigated some-thing”.

Actually that would make me – whohas investigated what Experts are – quitethe Expert on Experts.

Chickens and llamas By Maria Smedstad

IS IT JUST ME... By Mette Lisby

Who is slightly perplexed by the number of “Experts” who have analyzed everythingabout the royal pregnancy from the second it was announced?



Scan Magazine | Restaurant of the Month | Norway

20 minutes outside Oslo, along the coastof the Oslo Fjord, you will find a charminglittle place called Vollen. With narrowstreets and white picket fences, sur-rounded by beaches and hiking trails,Vollen has a traditional but vibrant centre,where you will find everything from anold-fashioned bakery to genuine shopsand art galleries.

In the heart of this Norwegian gem liesBrasserie Mats & Martin, an unpreten-tious and warm restaurant focusing onhonest, rustic food, made from fresh, sea-sonal ingredients and prepared in the bestway possible.

“Our chefs have worked at some of thebest restaurants in Norway, and here atour brasserie, we get to make the food we

like to eat. There are plenty of classic in-ternational dishes, each with our own lit-tle twist,” says owner Mats Bunæs.

“We like to say that we serve the food wewould serve to our closest friends andfamily. We want our guests to be im-pressed, without having to feel like theyare dining at a fine restaurant. This is aplace to relax and enjoy beautiful sur-roundings and great food made fromquality ingredients.”

The charm of this quaint restaurant ishighlighted on sunny summer days whenguests can enjoy their dinner in therestaurant's idyllic secret garden. “Manyof our guests have said that they arestruck by its charm, and there's a fantas-tic view of the fjord,” says Bunæs.

In September, Brasserie Mats & Martincelebrates its 10th anniversary. “When westumbled upon this place ten years ago,we just fell in love with it,” says Bunæs.

Since then the restaurant has grown tobecome a beloved part of Vollen's towncentre, and four years ago, Bunæs andhis business partner opened a secondrestaurant in Oslo.

“We always strive to better ourselves. Ourgoal is to be one of the preferred restau-rants outside of Oslo,” says Bunæs.

Escape the hustle and bustle of the Norwegian capital and enjoy a quiet dinner, hid-den away in a secret garden looking out over a picturesque fjord.

By Magnus Nygren Syversen | Photos: Mats & Martin

For more information, please visit:www.matsogmartin.no

Restaurant of the Month, Norway

Dinner in a secret garden



Six years ago Henning Andersen wasworking as a smith in Odense when hehad a great idea: he wanted to set up aburger restaurant that could compete withthe low-quality chains which were, then,without real competition in Odense. It wassimple and straightforward, but nonethe-less the result was a hugely successfulconcept. Today, the burgers, fries and softdrinks served in and out of Andersen’stwo Bull restaurants add up to an approx-

imate annual turnover of 20 million DDKR(£2,000,000).

“The success went beyond all my expec-tations. We had, of course, done somesimple budgeting, but the outcome wasnot near anything we had calculated for;the first day we had 500 people queuing upoutside the restaurant,” explains therestaurant owner. He attributes the suc-cess mainly to the high quality of themeat. “I think that people are willing topay a little more for proper meat. Ourmeat is sourced from Grambogaardbutchery, which adheres to organic prin-ciples and purveys meat to many high-end restaurants.”

Today, Andersen has two Bull restaurantsin Odense; one in Albanigade and one inMiddelfartvej. Both restaurants do take-

Forget all about horsemeat and rubbery mince patties. The two Bull restaurants inOdense, which serve no-nonsense burger menus in classic American diner set-tings, use only meat from a local butcher’s known for its high quality and animal wel-fare standards.

By Signe Hansen | Photos: Bull

Restaurant of the Month, Denmark

Taking the bull by the horns

Scan Magazine | Restaurant of the Month | Denmark



Scan Magazine | Restaurant of the Month | Denmark

away as well as eat-in food; the restaurantin Middelfarvej also has a popular drive-inservice.

Local vegetables and homemadedressing

Prior to opening Bull, Andersen had notmade a burger anywhere else but his ownkitchen. But even though he admits tohaving burned his share of burgers on thefirst hectic opening day, the restaurantowner, who is in the kitchen every day,has since had plenty of opportunity to pol-ish his skills. “I had absolutely no experi-ence; I just thought: I’m sure I will figureit out,” says the confident ex-smith. “Mythought was that if the concept of the ex-isting burger chains could work, I couldeasily make something similar but better– with higher quality products and betterservice.”

To ensure that his burgers stand out com-pared to those of bigger chains, Andersensources all his vegetables from local pro-ducers and even makes his own burgerdressing. Apart from that the menu ispretty much like that of most other burgerrestaurants: burgers, fries, soft drinks,onion rings, hot wings and the like. Still,the restaurants attract not just the usualyoung fast food crowd. “I was actuallyquite surprised that, already from the first

day, we had a very mixed clientele. I thinkthe older part of our customers were inparticular attracted by the fact that wesource our meat from Grambogaard,which is something most of them knowand respect,” says Andersen.

Homemade, home-built

Just like the menu the interiors of the twoBull restaurants are faithful versions of anAmerican diner, with red vinyl booths, old60s posters and country music. But likeeverything else, the restaurants were“made in Funen”. “The first restaurantwas built by hand by me andmy family. Mywife and father-in-law bought the fabricfor the chairs and stitched it on them-selves. Later, once we got a little money inthe box, we changed the entire restaurantand created the American diner theme,”Andersen explains.

Even though Andersen today runs tworestaurants, employs around 60 peopleand has a third restaurant on the cards inJutland, he still spends every day in thekitchen. “I have to be there. I’ve tried tostay away, but I suppose I just feel mostcomfortable with doing things myself. Itwill be difficult with the one in Jutland, butI guess I can still drive there on somedays,” he laughs, adding more seriously:“No, actually our business plan is to even-

tually open one new restaurant every year,and part of that plan, of course, is to findthe right people to help us.”

For more information, please visit:www.bullburger.dk

Bull restaurants

Albanigade 53, 5000 Odense COpen every day noon-9.30pm

Middelfartvej 9E, 5000 Odense COpen every day 11am-10pm

Chicken salad

Green salad



Scan Business | Key Note | Mannaz

Scan BusinessKey Note 94 | Special Theme: Swedish Design & Communication Agencies 96 | Business Calendar 102

98 10096

Motivation – show me the moneyBy Paul Blackhurst, Client Director, Mannaz

Paul Blackhurst, Client Director, Mannaz

For more information, please visit:www.mannaz.comor email [email protected]

If you are a manager trying to “get thingsdone by other people”, then you need to beable to motivate others. The most com-monmistake is to assume that other peo-ple aremotivated in the same way that youare. Seventy years ago, Abraham Maslowdescribed his hierarchy of needs, and de-spite the advancing years, it remains auseful framework for considering differ-ences in human motivation. Maslow pro-poses that humans are driven to satisfyneeds in a sequence. There are basic sur-vival needs which, if not met, are the over-riding priority. When these are met (food,drink etc.), then the next level needs aresafety and shelter. These seemingly prim-itive needs may not be obvious in theworkplace, but there are instances wheresuch low-level needs are not met. In theseinstances, people will be driven to satisfythese lower level needs and unconcernedwith higher-level needs such as belonging(the human need to be part of a group) orself-esteem (how they feel special insome way). While many managers I workwith are firmly on the self-esteem levelwhere such things as job titles, office size,car park place etc. are seen as highly im-portant and, therefore, motivating, manyof their colleagues from the newly-mar-ried to the newly-divorced will be in a

completely different place for motivationalpurposes.

Money has an interesting role to playas money can impact a low-level need,such as safety and security, or a higher-level need, such as self-esteem. In eitherscenario, money is not an enduring posi-tive motivator. However, on the contrary,people who perceive that their work is notrewarded fairly will be demotivated, irre-spective of the amounts involved.

According to the Gallup Organisation, aperception of fairness is the key issue inmotivation. People need to feel fairlytreated and the performance manage-ment system is a key tool for this. Beforeimplementing elaborate incentiveschemes, managers need to ensure thattheir people have clear objectives, thetools to do the job and regular feedbackon how they are doing. Check with yourpeople this week – do they know what isexpected of them, and do they know howthey are doing?

The pinnacle of Maslow’s hierarchy isself-actualisation, being what you wereborn to be. Ultimately then, when you getpast the basics, giving people a sense ofmastery, contribution and purpose maybe themost motivating and altruistic thingyou can do.


WEALTH PLANNING

You know where to go, we know how to guide you there

To identify and prioritise your most important wealth management goals, brings its own set of challenges. Along with securing sufficient income to maintain the lifestyle you wish to enjoy are the issues of wealth planning, all of which will depend on the jurisdiction in which you intend to retire. Our network of in-house advisers and external partners can provide you with the personalised wealth-planning solutions you need to take to prepare for retirement.

Visit us at www.nordeaprivatebanking.com, or call +352 43 88 77 77 to arrange a meeting.

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Scan Magazine | Business Theme | Swedish Design & Communications Agencies

At this year’s Cannes Lions, the world’sbiggest advertising festival, a specialacademy, Made@Sweden (*2) was held touncover “The Swedish Way”. We’re lookingat the second wave of Vikings, but thistime their weapons consist of highly cre-ative minds instead of axes and swords.

When the long winter ends, Swedes live inthe Nordic light that illuminates theirlives. They become harmonious, and thebright harmony manifests itself in allsorts of contexts such as design, furni-ture, textiles, photography, news gather-ing, editing, graphic design, art direction,advertising and so forth. A big part of thesuccess is also that Swedes find it easy toaccept personal responsibility and to workindependently.

In the theory of The Creative Class (*3), thethree necessary prerequisites for true cre-ativity are talent, tolerance and technol-ogy. All three are to be found in Sweden.People here are active, thinking individu-als with rights and awareness. Swedesquickly adopt inventions and technologythat simplify their lives. They feel at homein other cultures, and beyond the Swedishborders their chameleon-like naturemakes them attractive. On the followingpages, you will encounter examples ofSwedish creativity, and you can decide foryourselves if it is the light or the pure cre-ativity that affects you.

Swedish communications professionals are on the move. The government’s aim is todouble the creative export by year 2020. Global clients have noticed that Sweden isparked at the top of the Global Creativity Index (*1), so Swedes are being recruited in-ternationally or just bringing the clients back home.

By Patrick Smith, concept developer at Ohlsonsmith Living Identities®Member of Komm’s (*4) International Committée. [email protected]

FACTS*1 The Global Creativity Index, GCI, assesses

the prospects for sustainable prosperityacross 82 nations according to a combina-tion of underlying economic, social and cul-tural factors that we refer to as the 3 Ts ofeconomic development—Technology, Tal-ent and Tolerance.

martinprosperity.org/media/GCI%20Report%20Sep%202011.pdf

*2 Made @Sweden presented by Cannes Li-ons International Festival of Creativity, TheSwedish Institute and KOMM, a three-dayprogramme providing access to the peoplebehind some of the world’s strongestbrands and most progressive start-ups.

www.canneslions.com/talent_training/academies.cfm?section_id=136

*3 The Creative Class – made up of workers infields spanning science and technology,business andmanagement, healthcare andeducation, and arts, culture, and entertain-ment – is a driving force in economic growth.

www.creativeclass.com/richard_florida

*4 The Swedish Association of Communica-tion Agencies, KOMM, is a professional as-sociation of consultants for marketing com-munication, design & advertising. KOMMserves as amember organisation as well asan informative interest group and creator ofpublic opinion.

www.komm.se/in-english

Mini Theme: Swedish Design & Communications Agencies

The second wave of Vikings

Left: Autodance app by CP+B Group (page 100-101). Right: Ewa Björling, Swedish Minister for Trade, and Jessica Bjurström, CEO, KOMM and co-founder of Made @Sweden

Photo:NicoleLage-Vianna



Sweden has one of themost multi-faceteddesign industries in the world. For a landwith approximately 9 million inhabitantsthere is such a great depth and diversity inour design and creative outputs that itmakes my counterparts in other coun-tries a little jealous of just how creative weare as a nation. So it's only right that I bea little bit excited about SwedishDe-sign.org and the reasoning behind its de-velopment – to showcase and promoteeven more Swedish design internation-ally. For it gives me even more of an op-portunity to be a little vocal about howmuch talent we have active today and alsoshow everyone the legacy of Swedish de-sign history.

We feel that the site is going to operate asa jumping off point for Swedish design. It'snot a comprehensive, sprawling mass of

information and super-lengthy articles –there are plenty of other sites and maga-zines doing that job perfectly well. Whatwe're trying to do is to collate as much ofSweden's creativity in one place, so thatpeople can get a quick snapshot of what'shappening, who's pushing things forwardand then travel off in search of more –perhaps from the websites of the design-ers exciting them as a viewer.

At Svensk Formwe work under themotto:A Better Life Through Good Design. I hopethat as this site flourishes, more peoplearound the world will see the many waysin which design benefits our lives andcodes of existence.

A better life through good designBy Ewa Kumlin, Managing Director Svensk Form

For more information, please visit:www.swedishdesign.org

Scan Events specialises in the design, planning and management ofcorporate entertainments, exhibitions, conferences and meetings.

Our services include:

• Creativity and content• Locating venue and vendors• Budget planning and development• Negotiating rates• Invitations• Entertainment• VIP assistance• Arranging speakers• Design and production of printed material• AV and technical support• On-line delegate registration

Our approach to successful conference planning is simple:we always put our clients in the front seat.

CONTACT US TODAY!Phone +44 (0)870 933 0423Email [email protected] or visit www.scanevents.co.uk

2

Svensk Form(the Swedish Society of Craft and Design)

Svensk Form is a membership society, theoldest society of design in the world, foundedin 1845. Historically Svensk Form has alwaysbeen working in the forefront of new ideasand visions in the design and craft field, andhas initiated several movements and mile-stone exhibitions throughout its time. SvenskForm publishes the design magazine FORM,produces exhibitions and works under themotto “A better life through good design”.Svensk Form is the founder of the SwedishDesign Awards. www.svenskform.se



Back in 2006, with 20 odd years’ experi-ence of design and advertising, and aftersome time as partner at a well-estab-lished agency, Bouveron’s mind was seton the B2B segment. Convinced that abrand is only as good as the sum of thedifferent points of contact it has with itscustomers, he was adamant that thetheory of touchpoints would be at the

heart of his new venture – and so LupoDesign was born.

The agency’s 12 staff come from differentparts of the world and a variety of back-grounds, but while its portfolio boastsprojects big and small, simple and com-plex, they all grow out of the same corebelief. “We want to be honest with our

clients,” says Bouveron. “At the end of theday, this is all about problem-solving.Whatever the channel, we want to createsolutions with great results.”

Turning premium on its head

As the primary agency for DeLaval, theTetra Pak-owned manufacturer of milkproduction equipment, Lupo Design hashad the opportunity to show off its ex-pertise in a wide range of communica-tions-related fields. The agency has notonly revamped the packaging for entireproduct ranges, representing over a 100million euro turnover, but it has also han-dled the global communications cam-paigns around all product launches since

Graphic design, print campaigns, PR activities and packaging designs: it is all thesame, if you ask Lupo Design. But what exactly does that mean? “A channel is not asolution. We help brands identify their problematic customer touchpoints, and thenwe fix them, one by one,” says the agency’s managing and creative director LudvigBouveron.

By Linnea Dunne | Photos: Lupo Design

Simplifying, clarifyingand implementing all the way


Cow monitoring camera packaging redesign




2010, developed the company’s newgraphical guidelines, and designed itsstands for the biggest agricultural tradeshow in the world, EuroTier, both last au-tumn and in 2010.

Bouveron reflects on the packaging over-haul: “DeLaval have always laid claim tobeing the premium brand in the industry,which to a large extent is true. However,there was a belief that simply putting theDeLaval logo on a box was enough to con-vey this. A lot has happened over the pastdecade, and it doesn’t quite work like thatanymore.” With tougher competition and atougher economic environment, cus-tomers will no longer pay a premium priceunless they genuinely experience that theproduct has a premium value – and assuch, Lupo Design turned the word pre-mium on its head.

Deciding instead that the DeLaval rangeshad to be innovative, best in class and of-fer real value for money, Lupo Design cre-ated a striking but more quietly confidentrange of packaging designs, the primarytask of which was to communicate thebenefits of the product to the customer –because, as the creative director pointsout, at a time when staff training is costlyandmany sales associates are only trainedsimply to sell, the product expertise has tobe communicated via the packaging.

Attractive and informative packaging

The results of a cow monitoring camerapackaging redesign, to give an example,

were as undeniable as they were impres-sive: the predicted volume for the firstyear sold out in less than four months,with a total that year of over 250 per centof the annual prognosis. Markets that hadinitially been averse to the idea of sellingthe cow monitoring camera even camearound to it when they heard what othermarkets said. “The feedback we gotacross the board was that the attractive,informative packagingmade the product aphenomenally easy sell,” says Bouveron.“The client happily told us that it was al-most as if the product sold itself.”

Interestingly, packaging is a touchpointthat is often ignored in the industrial seg-ment, where it is sometimes seen merelyas the unimportant capsule by which a

product is transported from one ware-house shelf to the retailer warehouse and,in the case of DeLaval, the end customerdairy farm. But even in instances wherethe customer does not see the packagingin real life, the web shop will have imagesof it, as will printed catalogues. Promotinga relevantly packaged water pump or justthe water pump itself is not the samething at all. In one case you promote yourproduct and convey your brand positioningto customers – in the other you merelycommunicate a product category.

Small agency with big clients

With clients like DeLaval International,The Swedish Radio, ACCOR Hotels Scan-dinavia and Sherwin-Williams ProductFinishes, Lupo Design is a small agencywith surprisingly big clients. PerhapsBouveron, an industrial strategist origi-nally, has a skillset that is hard to find intoday’s channel-focused media industry.

But if you ask the man himself, it is prettysimple: “In today’s society, we are alwaysindividuals as well as professionals. Somedecisions are rational, but most are alsoemotional – and those are the triggers wehave to reach. If you manage to do so in awell-thought-out and consistent way,you’ve got a lot to win.” What can you say?Numbers don’t lie.

For more information, please visit:lupodesign.se


100 | Issue 55 | August 2013

Gustav Martner, executive creative direc-tor and managing director for CP+B inSweden, was a co-founder of the digitalagency Daddy, which was acquired byCP+B (Crispin Porter + Bogusky) in 2009.With more than 25 years of experience,the group is today one of the largest globaladvertising agencies and operates in fivedifferent locations: London (UK), Göteborgand Stockholm (Sweden), Miami (Florida),Boulder (Colorado) and Los Angeles (Cal-ifornia). They specialize in making adver-

tising concepts in such a way that the ad-vertised brands become symbols for pro-gressive and positive changes in cultureand society. The ability to develop suchpowerful messages can be linked toCP+B’s planning process, which includesinsight into pop culture and use of newmedia channels. The Internet is, ofcourse, one of the most important mediachannels and since its inception haschanged the way people make use of in-formation. Even though built on a digital

foundation, the agency calls themselves“media agnostic” and work with all kindsof executions. “Today, an investment inone well-executed app can give more re-turn than a traditional 360 all-media cam-paign. The trick is to do more detailedplanning to find out at which touch pointsbetween users and media it makes mostsense to implement an idea,” Martnersays.

How to make people talk about anadvertisement

To create a successful advertisement, youneed to catch people’s attention and in-terest. To be successful in a marketingcampaign, it is necessary that the benefi-ciaries of the campaign will want tospread it and talk about it. CP+B give peo-

How can advertising be relevant in a time with endless ways of consumingmedia andpopular culture? The advertising agency CP+B has a simple yet surprisingly effec-tive solution: if youmake advertising that taps into the changes in society, it will makepeople talk about it, write about it and share it with their friends.

By Cecilia Varricchio | Photos: CP+B

Creating the most talked-aboutadvertisement in the world

Gustav Martner, executive creative director and managing director for CP+B in Sweden. Photo: Pontus Johansson


Issue 55 | August 2013 | 101


ple reason to talk of the brands and prod-ucts the ads have been created for, andpeople will find themselves talking aboutit naturally as if they were talking of com-mon topics in their everyday lives – career,relationships or the weather. For example,when Sony launched a waterproof smart-phone, CP+B linked the product benefit toa conversation about why our expensivesmartphones don’t comply with rainyweather in Scandinavian countries. Mart-ner tells us that the best andmost reliableindicator of their success is when news-papers use a CP+B advertising campaignin their articles to disclose change in so-ciety and people’s habits.

How advertising has changed

Advertising has changed a lot comparedto the past. Previously, companies tried toreach out to big target groups, whereasnowadays it’s more valuable not to seepeople as target groups but as users.Users can have different mindsets in dif-ferent situations. To make an effective ad-vertising campaign, you need to under-stand that in modern media there aremany ways to get people to act, instead ofjust listen to a message. For example,when someone books a flight ticket, hegoes online and checks for differentprices, travel times, and departure andarrival times. In this case there are plentyof options to opt for in the ad field. CP+Bare the leader in developing products and

digital services and have created a plan-ning process inspired by digital start-upsand design thinking. They are able to turnaround outdated brands, make themrenowned and ensure a long-lasting pos-itive impact. Their formula seems to work– in fact the magazine AdAge declaredCP+B as the agency of the decade a fewyears ago, and they are the agency thathas won the most Grand Prix at theworld’s biggest advertising festival,Cannes Lions.

Current projects

CP+B Sweden are now expanding througha few recent new business wins. They have

just started work with Stena Line globally.The goal of this new partnership is to re-new the perception of travelling by ferry.This is a typical opportunity to make peo-ple talk in new ways about their upcomingvacations and what they value about theirtravelling. The future looks bright forCP+B, and we are looking forward to see-ing how their up-and-coming campaignswill amaze us and make us talk aboutthem.

For more information, please visit:www.cpbgroup.com

Research is everything. When realizing that the majority of people who eat the classic Swedish sandwich spread“Kalle’s Caviar” wouldn’t do it without boiled eggs, CP+B decided to focus on making people boil eggs, insteadof talking too much about caviar. One execution was this iPhone app – an egg timer that automatically createsperfectly timed playlists with your songs from iTunes.

For the launch of the Just Dance 3 console game, CP+B created Autodance, an app which automat-ically makes any filmed video clip into a dance movie. The app has been downloaded over 8 milliontimes, and uploaded videos made with the app made Just Dance’s YouTube channel the biggest onein the world.

At the premiere of the new James Bond movie, CP+Bgave away the new water proof Sony Xperia to the au-dience – secret agent style. The stunt was filmed, andgot massive attention on blogs and on YouTube.


THØR: LÖVESCRISPBREAD HE JUST DÖESN’T LIKE TØ SHØW IT.Crispbread: one of over 600 delicious Swedish, Danish and Norwegian foods available across the UK from our online shop and in our London store.

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Scan Business | News | Scandinavian Business Calendar

Joint-Nordic Thursday DrinksThe Thursday Drinks is a perfect occasion tonetwork with people from the Norwegian, Dan-ish, Finnish and British business communitiesin an informal atmosphere. Canapés and wel-come drinks are generously sponsored for the50 first guests to arrive.Venue: Strand Palace Hotel,372 Strand, London WC2R 0JJDate: 29 August

Building a Competitive Europe – Three Per-spectivesNew, rising powers such as China are resettingthe global economy. In order to be able to com-pete and to grow, Europe has to improve itsoverall competitiveness. This high-level semi-nar offers three perspectives – both from aNordic and a UK point of view as well as a fi-nancial industry angle – to how this could bedone before it’s too late. Speakers: Lord MayorRoger Gifford, Minister of Economic Affairs inFinland Jan Vapaavuori, and Chief Policy Di-

rector Katja Hall from CBIVenue: Mansion House, London EC4N 8BHDate: 2 September

NBCC stand at Offshore Europe in AberdeenCome and talk to us at the NBCC stand at theCommercial Norwegian Pavilion at this year'sOffshore Europe in Aberdeen.Venue: AECC, Aberdeen, UKDate: 3-6 September

Annual Crayfish PartyThe crayfish season is one of the most popularcultural celebrations in Sweden and promisescomical paper hats, lanterns, great food, a spe-cial Swedish raffle called "fiskdamm" and tra-ditional drinking songs (snapsvisor). This is theperfect opportunity to bring clients, colleaguesand friends along to a typically Swedish event.Sign up at www.scc.org.ukDate: 6 September

Ways of financing your company and projectsWe are again organising this popular LondonStock Exchange event. This year we focus onways of financing your company and projectsfor companies operating in an international en-vironment. We will be looking at ways of fi-nance and what is realistically available andjust as important what is not, and who can ac-cess what kind of finance. It is really a stepback to reassess the opportunities, as muchhas happened over the last couple of years.Venue: London Stock Exchange,10 Paternoster Square, London EC4M 7LSDate: 23 September

Scandinavian Business Calendar– Highlights of Scandinavian business events

DUCC


Issue 55 | August 2013 | 103

The artist is Kim Cesarion – and the songUndressed. Already a monster hit earlierthis year across the Nordic region, it is thetype of song that everyone was expectingfrom Justin Timberlake. Delivered with amixture of a falsetto and a growl, and setto a Prince-esque funk, it is a song thatcould well put Scandinavian soul music onthe map; although Kim himself is typi-

cally Swedish in his modesty when re-sponding to that thought.

“That’d be cool if it comes to that. I’m justgonna be me and keep doing music. Andmaybe the next album won’t be soul;maybe it’ll be more funk, maybe moredirty, or maybe even more soul. The mu-sic surrounding my voice, a soul voice,

Scandinavian popmusic has long been regarded as a massive worldwide export dis-proportionate to the comparatively low number of people who live there. But Scan-dinavian R&B and soul? Not so much. However, all that could change in the comingmonths thanks to one Swedish newcomer, whom both RCA Records in the UK and Co-lumbia Records in the US have already flagged as one of their top priorities for 2013.

By Karl Batterbee | Press Photos

Let's get undressed

For more information, please visit:www.kimcesarion.com

could be changing. But if people want toseeme as the new soul export from Scan-dinavia, I thank them.”

With only one hit single to his name, Kimhad some of the biggest record labels inthe UK and the US scrambling to signhim. And he has since been brought to theUK for a series of gigs and television in-terviews. This time six months agothough, even people in his native Swedenhad not heard of him. So just how did hego about getting everybody Undressed?

“I started with music when I was fouryears old. It’s an interest I had as a kid. Ireally wanted to do something with it andpractise it. It was my own choice. Then Iplayedmusic all through school. And thenafter high school I met Arnthor [Birgisson,songwriter behind hits for the likes of Brit-ney Spears, Jennifer Lopez, Celine Dion,and Leona Lewis]. We booked a sessionjust to try it, to hear my voice. And he likedwhat he heard. So we spent all of threeyears in the studio, just working and try-ing to find a vibe and sound that was dif-ferent but still something that everyonecould appreciate. And that's how we gotUndressed.”

Music & Culture | Kim Cesarion


104 | Issue 55 | August 2013

Scan Magazine | Music & Culture | Valby Summer Jazz

“Music is a form of communication, and tome it is very important to play both for andwith the audience. That is why we try tomake this festival very inclusive,” saysBenjamin Koppel.

Valby Summer Jazz grew out of his musi-cal vision, and since 2009, he and his com-pany, Cowbell Music, have been organis-ing the festival, which takes place justoutside the centre of Copenhagen in the

small suburb of Valby. World-class pianistand composer Kenny Werner also plays amajor role in the creation of the festival.Every year he and Koppel work togetheron assembling different talented musi-cians in interesting and new formations.This year, on two main stages, the histor-ical and beautiful Betty Nansen Theatreand former porcelain factory Prøvehallen,the audience were introduced to interna-tional stars such as Joe Lovano, Markus

Stockhausen and Palle Danielsson, aswell as Danish stars including Marie Car-men Koppel, Maria Montell and Erann DD.

That once-in-a-lifetime feeling

Within very few years Valby Summer Jazzhas established itself as one of northernEurope’s most distinguished jazz festivals,one of the reasons being its strong focuson bringing unique concert experiences toaudiences.

“I am lucky enough to have played with awide range of fantastic musicians fromall over the world. This festival has givenme the opportunity to invite some of themto Denmark to play. In collaboration withKenny, I have assembled special orches-tras with musicians who have never

For the fourth year in a row Danish saxophonist and composer Benjamin Koppel pre-sented Valby Summer Jazz, his ever-growing and independent sub-festival to themother festival Copenhagen Jazz Festival. From July 5-14, jazz connoisseurs aswell as novices were able to attend 26 concerts with both Danish and internationalmusicians, including some of the biggest jazz legends of our time.

By Rikke Oberlin Flarup | Photos: Jannik Knudsen

An unmatched celebration of jazz fornovices and connoisseurs alike

Singers Maria Montell and Bobo Moreno performing a duet at the Betty Nansen Theatre.


Issue 55 | August 2013 | 105

Scan Magazine | Music & Culture | Valby Summer Jazz

played together before. This gives the au-dience an experience they cannot findanywhere else. It is very much a once-in-a-lifetime feeling,” explains BenjaminKoppel.

The audience seems to have noticed this.The number of people visiting the festivalhas only grown larger every year, andamong the guests you will find bothtourists coming from afar as well as lo-cals. On top of this all age groups are rep-resented.

Something for everyone

Early Friday night, the Betty Nansen The-atre quickly filled up with people clad intheir summer clothes who were there toenjoy a glamorous jazz evening in thecompany of four of Denmark’s greatestpop, soul and jazz singers: Maria Montell,Erann DD, Bobo Moreno and Marie Car-men Koppel. Accompanied by one of thecountry’s best jazz quartets, they per-formed well-known evergreens such asQue Sera Sera, When I Fall in Love and

What a Wonderful World. The singerswere clearly enjoying themselves onstage, making jokes and spreading goodand friendly vibes to the audience, whorepaid with a standing ovation.

Whether you are a complete jazz beginneror a more experienced listener, ValbySummer Jazz has something for every-one. The Friday night concert welcomedboth newcomers and long-time jazzlovers. For true aficionados, one of thehighlights of the festival must have beenthe Mezzo Sax concert with legendarysaxophonist Joe Lovano and BenjaminKoppel. The concert was a world premiereof the musical meeting between themezzo saxophones and their owners, andcombined the American jazz tradition withthe Scandinavian sound, represented byBenjamin Koppel and the Swede PalleDanielsson.

Big Band and Choir

This year the festival had an underlyingtheme besides Werner and Koppel’s as-

sembling of different orchestras. Thetheme was called Big Band and Choir,and the idea was to put on a number ofconcerts performed by a big band and achoir together on stage. One of these wasa concert with Danish choir Ars NovaCopenhagen, John Blake Jr. and JonathanBlake, along with Benjamin Koppel andhis father Anders Koppel. John Blake Jr. isa pioneer in the world of jazz violinists,and his son Jonathan Blake is one ofAmerica’s best jazz drummers. The con-cert combined American jazz music andDanish modern choral music with lyricalcontent addressing the history of bothcountries. This particular concert cameabout after the two sons, Jonathan Blakeand Benjamin Koppel, who are long-timefriends, discovered that their fathers hadboth composed works to be performed bya choir and jazz ensemble together.

For more information, please visit:valbysummerjazz.dk

Top left: Erann DD and Bobo Moreno performing at Valby Summer Jazz. Below: The man behind the festival, composer and saxophonist Benjamin Koppel. Right: BenjaminKoppel and John Blake Jr. performed together along with Benjamin's father Anders Koppel, John's son Jonathan Blake and the Danish choir Ars Nova Copenhagen.


106 | Issue 55 | August 2013

Scan Magazine | Music & Culture | Scandinavian Music

Gunnar Smoliansky (Until 31 Aug)Swedish photographer Gunnar Smolian-sky’s work is almost exclusively influencedby his homeland, and he has a way of find-ing the extraordinary within the ordinary ofdaily life.Mon-Fri 10.30am-6pm, Sat 10.30am-5pm.Michael Hoppen Gallery, London, SW3.www.michaelhoppengallery.com

Camerata Nordica BBC Prom debut(31 Aug)Sweden’s leading international camerataensemble, Camerata Nordica, will per-form at this year’s BBC Proms classicalmusic festival. True to its distinct camer-ata feature, Camerata Nordica performs

without a conductor, directed from theconcertmaster position by distinguishedNorwegian violinist Terje Tønnesen. In ad-dition to the world première of Elegy, by14-year-old Benjamin Britten, the pro-gramme also includes Britten’s SimpleSymphony and Lachrymae, which featuresBritish viola soloist Catherine Bullock, as

well as works by two of Britten’s contem-poraries: Little Music for Strings by SirMichael Tippett and Sonata for Strings byWilliam Walton.Cadogan Hall, London, SW1X.www.camerata.sewww.bbc.co.uk/proms

The Knife on European tour (Aug/Sept)Swedish electronic duo the Knife are tour-ing Europe with their new album Shakingthe Habitual. For more info visit:theknife.net

Apulanta on European tour (Aug/Sept)Finnish rock band Apulanta are headingout on a European tour this autumn. For

Norwegian singer Annie has once againpaired up with producer Richard X. Thepair have created a new 5 track EP, whichwill be released next month and titled TheA&R EP (Annie & Richard, ja?). Lead trackBack Together is a shimmering 90s stu-

dent disco number. Piano house churningout electro glam. And with Annie’s sweet-as-ever vocal almost apologetically de-livering a commanding topline. Preciselythe sort of thing you wanted from both ofthem.

Linnea Dale may be familiar to some ofyou as the voice of Norwegian group Don-keyboy on their monster hit Ambitions. ARoom In A City is a new solo outing fromher. A slow burner with a rousing chorusand a dreamy post-chorus. Delivered toperfection by Linnea’s purposefully de-tached and nonchalant vocal. Different toher Donkeyboy days, but an equally jollygood listening experience.

Alina Devecerski was the sound of theSwedish summer last year (along withIcona Pop), thanks to her memorable andenduring hit single Flytta På Dig. Newtrack Gå För Långt doesn’t stray too faraway from the sound that we all remem-ber from last summer. This one's gotmore of a melody going on in it though, in

both the tune and the production. And arave set to a military beat as a post-cho-rus.

A stunner of a song appeared online a fewweeks back. Atlantis by Swedish and Nor-wegian outfit Postiljonen. It’s the sound ofthe most serene of dreams within a deepsleep, being soundtracked by a saxophonesolo. It’s a beautiful song, and there’s a lotto love about the vocals and production.But let’s face it – it’s all about the sax re-ally. And it’s the perfect time to release ittoo, as that sax sounds sublime on a sum-mer’s day in weather like this. Gorgeous.Finally, the Danes have delivered THEsummer novelty hit of the year. FrenchMaid with Föck Me If I'm Rong. There areno words to describe this. Just look it upon YouTube if you don't mind getting Dan-ish bubblegum melodies stuck in yourhead for weeks.

[email protected]

Scandinavian Music By Karl Batterbee

Scandinavian Culture Calendar– Where to go, what to see? It’s all happening here! By Sara Schedin

Camerata. Photo: Jan Nordstrom


Scan Magazine | Music & Culture | Culture Calendar

more info visit:www.apulanta.fi

Nordic jewellery exhibition in Copen-hagen (Until 15 Sept)The exhibition From the Coolest Cornershows selected jewellery from Denmark,Sweden, Norway, Finland, Iceland and Es-tonia, and you can expect to see anythingbut traditional jewellery. The artists havein their own way reflected on and chal-lenged the genre as well as stereotypicalideas of Nordic jewellery. The exhibitionquestions whether it is still possible totalk about a typical Nordic trend, as it hadbeen earlier, or if the international orien-tation nowadays is so strong that we nolonger see any regional characteristics.Tue-Sun 11am-5pm, Wed 11am-7pm.Designmuseum Danmark, Bredgade 68,Copenhagen. designmuseum.dk

Interior design exhibition in Stockholm(Until 15 Sept)Home Sweet Home is an artistic interpre-tation of Swedish and international de-

sign icons, including Bruno Mathsson,Josef Frank, Karin Larsson, Eero Saari-nen, and Alvar and Aino Aalto (to mentiona few), and their stylistic ideals. In an el-egant mixture of high and low, affordableand exclusive, the exhibition advocates in-spiration rather than consumption, withan eye on a sustainable future.Tue & Thu 11am-7pm,Wed & Fri-Sun 11am-5pm.Liljevalchs Konsthall, Djurgårdsvägen 60,Stockholm.www.liljevalchs.se

Magnus Öström on UK tour (Sept)MagnusÖström, a formermember of worldrenowned Jazz trioe.s.t, is touring the UKwith his album Threadof Life this month.For more info visit:www.magnu-sostrom.com

Marja Kanervoin Helsinki(Until 29 Sept)In Kiasma’s exhibition(Dis)appearing, MajaKanervo has createda work that incorpo-rates the architectureof the museum. Thethemes of Kanervo’sart are memory, thebody and our relation-ship to nature. She istotally eclectic abouther media, workingwith equal facility inrecycled as well asorganic materials,such as hair, feathersor teeth.

Tue & Sun 10am-5pm,Wed-Fri 10am-8.30pm, Sat 10am-6pm.Kiasma, Mannerheiminaukio 2, Helsinkiwww.kiasma.fi

Under 40. Young Norwegian Architecture2013 in Oslo (Until 29 Sept)This exhibition's full-scale installations,models, films, photographs and illustra-tions provide insight into cutting-edge ar-chitectural practices and foreshadow fu-ture trends in Norwegian architecture.Tue, Wed & Fri 11am-5pm, Thu 11am-7pm, Sat & Sun 12noon-5pm.The National Museum – Architecture,Bankplassen 3, Oslo.www.nasjonalmuseet.no

Mind over Matter – three young Danishartists in the UK (9 Sept - 10 Oct)Mind over Matter is the Danish CulturalInstitute’s group exhibition featuring up-and-coming artists Asger Harbou Gjerde-vik, Elisabeth Molin and Kia Utzon-Frank.Mon-Thu 10am-4pm. The Danish CulturalInstitute, Edinburgh, EH3.www.dancult.co.uk

Apulanta.Photo:JarmoKatila

Bathroom Ispiration from Bruno Mathsson and Charlotte PerriandPhoto: Jakob Dahlstrom 2013

Kim Buck (DK), Bonsai, 2012, series of five birch trunks ending in acarved ring, H c. 150 mm each


scan magazine | issue 55 | august 2013

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