scaling your employee volunteer program

COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015

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Tina Morefield, Director of Community Engagement | AT&TAlicia Koch, Program Coordinator of Community Involvement | Groupon

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Scaling Your Employee Volunteer Program


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Community Engagement


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Overview– Community service is part of our roots

and ingrained in our culture. –We activate our employees on issues

they are passionate about. – We offer unique opportunities through

our signature programs.

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Aspire Mentoring Academy • Grassroots, bottom-up

structure • Local and flexible

opportunities for employees to mentor underserved students

• Goal: 1 million hours of mentoring by the end of 2016

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Do One Thing (DOT)DOT is a voluntary, companywide effort that encourages employees to commit to regular, measurable actions (DOTs) that are good for themselves, their communities and/or the company.

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Champions of DOT

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Each quarter AT&T recognizes employees for their innovative and effective ideas that benefit their colleagues, their community or the environment with the Champion of DOT award.


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Collaboration with VolunteerMatch

• 5.6 million total volunteer hours; 1.5 million entered through VolunteerMatch

• Track all hours, pull reports

• Employee recognition• Employee Resource

Groups• Your Community Day

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Presidential Volunteer Service Award• National honor from

the White House• 4,512 employees

recognized for volunteering more than 100 hours in 2014

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Groupon OverviewGroupon is a global leader of local commerce and the place you start when you want to buy just about anything, anytime, anywhere.

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Our Story• The Employee Volunteer Program

officially launched in our HQ office in Chicago in October 2012

• Groupon’s employee volunteerism stemmed from a cycle of natural activity and employee demand

• Increased investment and resources in headcount, VolunteerMatch, and volunteer training in April 2014

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Our Story (cont’d)• With a cohort of staff and volunteers, we built out a robust

program tailored to the needs of each chapter• Reported 600% growth from 2013 to 2014• Expanded activity into 10 countries in 2015

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By The Numbers• 35,000+ hours logged since launching EVP• 2,500 employee volunteers• 190 volunteer leaders trained in North America• 58% of employees engaged in North America• 35% of employees engaged globally *where EVP chapters exist

• 17 EVP chapters around the world

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Key Components• Individual & Team Volunteering• Pro Bono & Skills-Based Volunteering• Volunteer-a-thon | Month of Service• Leadership Training & Development• The GroupHonors | Reward & Recognition• Reporting & Communications

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ChallengesEach office has its unique set of assets – as well as its unique challenges

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• Local culture of the communities where our employees volunteer

• Volunteer disengagement or turnover

• They’re volunteers!


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Lessons Learned• Executive sponsorship and manager engagement is key• Delegate responsibility and develop leaders to increase reach and

ensure consistent activity• Create a “safe space to fail”• Employee accolades are huge

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What’s Next• Shift focus from reporting solely on volunteer hours to community

impact metrics• Priority on pro bono and skills-based volunteering• Roll out focus areas and “big bet” programs• Continue learning and refining what works!

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Questions?

scaling your employee volunteer program

Presentations & Public Speaking