scaling a home-based business

Scaling a Home-Based Business

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There are all sorts of homepreneurs. You have homepreneurs that are just making a secondary income to help

support the family.

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You have the dabblers or the hobbyists (mainly working for

shopping money), then you have the people who are designing a full scale

and profitable business.


I’ve built a full scale home-based business completely by design and I

have absolutely zero intentions of taking this business outside my

home.


I love the commute of exactly 18 steps to my office. I also love the

fact that I can wear whatever I want!


Home-Based Business: Time is Money


One of the largest obstacles for any homepreneur is time.


When homepreneurs enroll in my coaching program this is one of the first things we talk about. Time can

make or break you.


First we decide how much money they want to make in their business. So for

example if you want to make $100K per year that means you want to make

$8333.33 per month, $2083.33 per week and $52.08 per hour.


How many clients or customers does $8333.33 per month

represent? How much time will it take to get them?


The idea is to decide exactly how much money you want to make in

your business then design a plan that makes that come to fruition.


If you design a solid plan that’s goal oriented getting clients is actually the easy part. Where things get hard is when it comes down to scaling a

business.


How to Scale a Home-Based Business


I’ve seen people experience a small amount of success and suddenly

they go out and rent a loft office, hire a few employees and get the fancy

car they’ve always wanted.


Guess what? They come upon hard times and then they’re maxing out

their credit cards just to pay the rent. If you only knew the horror I’ve

witnessed first hand!


One thing I love about being the experience I’ve gained as a

homepreneur is I’ve learned to scale and grow a business by design.


I determine exactly how much my business grows and within what time

frame I want it to happen in.


Then I design a system to fit the growth. You won’t catch me running around like a crazy person and all

stressed out in my business!


So when it comes to scaling my home-based business:


- I decided how many clients I wanted based on how much

money I wanted to make.


- I designed a plan to attain those clients.


- I designed a system that managed them well and

streamlined the workflow.


I didn’t attempt growth until the process that I designed to handle my

clients started feeling like it was flexible enough to include more

workflow.


When I decided it was time to let a few more clients into my

practice:


- I decided how many clients based on how much of a revenue

increase I wanted.


- I carefully cherry-picked the potential clients I wanted to reach

out to.


When I attained the additional clients I wanted, I then re-

adjusted my system to streamline workflow.


I didn’t bring in new clients to fit the old system. I designed a new

system to accommodate more clients.


This is where many people screw up! They get too many clients and their

system doesn’t fit anymore then they struggle and their quality of work

goes down.


Guess what? Yes, they end up losing those clients.


Questions to ponder -


How much money do you want to make in your home-based business?


How many clients/customers does that represent?


What will your system be to manage those clients well so that you do a

great job in servicing them?


If you’re ready to grow how will you scale your system to manage the

new clients that you bring in?


If you need some help picking a niche market I just launched a new

training product that will tell you how to make that choice step-by-step. It’s

absolutely FREE. Click here to check it out.


http://perfectmarketingequation.com/howtofindyourniche

Visit my website for more entrepreneur training courses.

www.perfectmarketingequation.com


http://www.perfectmarketingequation.com/

If you’re bootstrapping a business and need a roadmap look up my

book, Yanking Bootstraps, on

Amazon! It’s a short but powerful read that will give you strategies

to use right away in your business.


Connect with me!Twitter -@thawkbridgesFacebook - www.facebook.com/TammyHawkBridges


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I hope you found this slideshow helpful in your business please visit me at perfectmarketingequation.com for marketing training and educational information for entrepreneurs.

Tammy Hawk-Bridges is an author, entrepreneur mentor and marketing strategist. She provides education and marketing training for entrepreneurs. Connect with her on Twitter @thawkbridges.