sb_profile_full_jul2016pdf
TRANSCRIPT
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SERVICES & CAPABILITIES
Full service digital marketing partner
RESPONSIVE
WEBSITE & APP
DEVELOPMENT
SEARCH ENGINE
OPTIMISATION
SOCIAL MEDIA
MARKETING
DIGITAL
ADVERTISING
INFLUENCER
MARKETING
Delivering business results for clients across sectors
REAL ESTATE HEALTHCARE CORPORATESFINANCIAL
SERVICES
Delivering business results for clients across sectors
ECOMMERCE & APPSINFLUENCER
MARKETING
RETAIL &
HOSPITALITYINTERNATIONAL
Thought leaders in Digital Marketing
At Economic Times Real Estate & Digital
Conference, 2014
At Chevening Innovators Meet - by British High
Commission
Enabling brands to leverage digital media for growth
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RESPONSIVEWEB/APP DESIGN &DEVELOPMENT
A web presence is the voice of a business in the digital world. Providing the user a good experience, is the key to building trust and creating a business-customer relationship. Our entire process is centrally focused on designing and developing for great User experiences.
We work closely with your business team to identify the goals of the website and tailor the user experience.
We work with you to achieve higher revenue
profitability.
We have deep experience in open source
platforms like Wordpress & Magento.
We design websites that are responsive
devices: laptops/PCs, tablets and mobile.
Creative responsive websites with effective UX
.
Read our Blog on Website DesignView the website : http://www.casagrande.in/
Branding website for a real estate company
Read our Blog on Website DesignView the website : www.bashyamgroup.com/
Website for an organic food brand
Read our Blog on Website DesignView the website : http://www.gofarmerie.com/
eCommerce website built on the Magento platform
Read our Blog on Website DesignView the website : http://www.cherrytin.com/
Interactive website for a leading glass manufacturer
Read our Blog on Website DesignView the website : http://www.saintgobaininteriors.in/
We use analytics & heat maps to optimize conversions
We work towards making something HUGE for our clients
Beginning a great client-relationship
Understand our client’s business goals and their customer audience.
Understand the key points and inputs to building their business value online
Wireframing the online system
Create several wire-diagrams with layout and functionality, keeping in mind User experience along the way.
Provide the client with multiple wire-frame options for feedback and approval
Designing the Brand and Aesthetics
Our designers create everything that you see – the colors, the type, the visual graphics and the ambience that a user experiences.
Design follows branding guidelines or we develop a style guide maintained across the brand.
Developing the online system
Analyze and Integrate all the necessary plugins and scripts, for the development phase
Responsive is the new age design and we develop digital entities for every device.
Optimize the websites for page speed and better user Experiences
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SEARCH ENGINEOPTIMIZATION
SEO enables your website to rank higher in searchengine results increasing its visibility to prospectiveclients resulting in ever increasing traffic. Growth intraffic leads to increased conversions &sales and ensures business growth and success.
Our approach to SEO: Great content & relevant backlinks
SEO Case Study : 3X Growth in Google Traffic & 4X Growth in Leads
Growth can be seen in 6-8 months depending on intensity of content & backlinks
Examples of Social Sharing
SEO for Housing.com: Engaging content resulted in reach of 25k in 2 weeks
View the infographic on https://housing.com/blog/2015/12/17/6-of-the-worlds-most-expensive-homes/
Created shareable content in multiple languages for CitibankFor e.g. 436 shares across channels
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SOCIAL MEDIAMARKETING
Social Media can be very effective in enablingbrand experience & building strong engagementwhen executed with a relevant content strategy.
Social media initiatives flow from your brand objectives
Read our Blog on Social Media Marketing
Connect with potential customers online
Our team has expertise in running
campaigns and managing social
media properties across platforms
(Facebook, G+, Twitter, LinkedIn,
YouTube, Pinterest, Instagram and
bloggers).
We focus on result oriented
engagement on social media, to
ensure optimal ROI
We create an engaged community for your brand
Read our Blog on Social Media
Innovative social media campaigns
CASA GRANDE : #HappyFamilyResolutions 2015 campaignNew Year Campaign Series
Creative content to boost sharing
I BUY FRESH : #IbfPaadalVarigal Series
Social media campaigns with significant organic reach
MURUGAPPA CAMPAIGN- #TheMadrasSonggarnered more than 2 lakh views in 3 weeks
WEDDING VOWS #Cutestcouple CONTESTReached 4 Lakh+ users with Zero ad spends
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DIGITALADVERTISING
Today Digital Advertising gives marketers theability to sharp focus on prospects, reach themwith relevant, targeted advertising to elicit aresponse, interaction and conversions. All ofwhich is trackable and measurable, in a cost-effective manner within defined budgets.
Experience in successful large scale Digital Campaigns
Campaigns across Facebook, LinkedIn, Twitter & Instagram
Our approach to Influencer Marketing
We work with you to understand
your brand campaign, business
goals and identify the set of
influencers required to deliver
results from a database of over
10,000 influencers.
We work with the identified
influencers to publish and
promote approved content across
various digital media, including
blogs, Facebook, Twitter,
Instagram and Pinterest.
Receive performance
reports on key metrics,
including reach, traffic,
conversions and social
engagement.
Identify Collaborate Track Results
A network of about 10,000 Influencers in different Sectors
Content is created and amplified across channelsSome of the work done for Citi Bank
Content is created & amplified for maximum reach
Engaging content can be amplified at a lower cost – Infographic, long form content (1500-200 words) has helped gain significant traction & shares.
Citi Bank: With an advertising budget, content can be amplified across channels
AMPLIFICATION CHANNELS AMPLIFICATION PARTNERS
Social Networks
Facebook, Twitter, G+, Linkedin, etc
Blogger Networks& Content Discovery Platforms
Indiblogger, BlogAdda, Outbraind, Content.Ad, Taboola
Forums & Communities
Quora, Mouthshut, etc
How Bla Bla Car used travel influencers
Blog has already received 500+ shares
We track results by goals (leads generated) or transactions (ecommerce)
Read our Blog on Digital Advertising
What our clients have to say!
We are a bunch of happy, crazy people who mean serious business
Our team is a mix of business strategy, marketing management, advertising,
design, development and technology expertise
TEAMOUR
Leadership Team
Suneil ChawlaCo-Founder
Suneil Chawla is a Commerce graduate from Loyola College,
Chennai and an MBA from IIM Ahmedabad.
Cofounder of Koolkart.com, a social ecommerce destination for
consumers to discover unique fashion products.
4 years as Case Team Leader at Bain across Boston,
Singapore, Mumbai, Delhi working across projects in the
consumer space
~1 year project with leading handset manufacturer on
innovative marketing initiatives
Vikas ChawlaCo-Founder
Vikas is a management graduate from the London School of
Economics and a business graduate from the Loyola College,
Chennai.
Has over 2 years experience as a Product/Brand Manager at TI
Cycles, heading digital marketing and national branding for
Hercules cycles across India
Spent ~1 year as EA to Mr. MV Subbiah, Murugappa Group and
Chairman, National Skill Development Council.
Senior Advisor
David AppasamySenior Advisor
Experience of over 35 years in companies like ITC Ltd, Mudra DDB
and Sify. Technologies covering Business Strategy, Brand &
Marketing Management, Digital Marketing and Audience
Engagement.
Served on the Multi-stakeholder Advisory Group (MAG) advising
the UN Secretary General on Internet Governance in 2010 and
2011.
Co-Chair, International Chamber of Commerce’s Task Force on
Internet &Telecoms Infrastructure & Services from 2006 to 2011.
Strategy Team
Abhishek KumarSenior Manager : Strategy
Abhishek Kumar is an MBA graduate from IIM Ahmedabad and
a B.Tech in Computer Science from SRM University.
He has worked with the Tata Consultancy Services for ~ 1 year
before pursuing his MBA. He has consulted a number of
companies such as Cera Sanitaryware, C.K.Birla group &
startups like RideShare.
At Social Beat, he is involved as a Senior Manager for
developing strategy and launching new initiatives for the
company, apart from working on business development
Rachna G GanatraHead: Business Development & Strategy
Rachna Ganatra has over a decade of experience in Academic
and Business Research & Analytics in various domains including
IT, Banking, Insurance, CPG, Healthcare, Ecommerce & Retail.
Headed delivery, presales/lead generation/business
development, onsite business understanding, recruitment and
related activities
Over 4 years experience as Engagement Manager at LatentView
Analytics. ~1 year as Director of Business Development & Sales
at ThinkTANC Innovation Labs, Pune & 4 Years of Experience as
Research Investigator at Madras Institute of Development
Studies
At Social Beat, she heads the business development and
Strategy
Social Media & Content Specialists
Agile, accommodating, enterprising
– Social Beat has been the right
choice to improve our digital
presence.
Anuradha NairSenior Manager
Rohit UttamchandaniHead : Digital Advertising
Lalitha ShuklaSocial Media Manager
FaridaCampaign Specialist
KrithikaSocial Media Manager
NanditaContent Specialist
Creative & Design Team
Panisa ShahSenior Creative Director
PurushotamanSenior Graphics Designer
SamanthaSenior UX Designer
Allan MosesGraphic Designer
PriyadarshiniGraphic Designer
Web & App Development Team
Agile, accommodating, enterprising
– Social Beat has been the right
choice to improve our digital
presence.
Vel MuruganSenior Web Developer
MohanSenior Web Developer
KarthikeyanAndroid Application Developer
SubrmaniyamWeb Developer
VimalWeb Developer
RavichandranSenior PHP Developer
HaridasanWeb Developer
Advertising & SEO Team
Agile, accommodating, enterprising
– Social Beat has been the right
choice to improve our digital
presence.
ShobhanaDigital Advertising Specialist
BindhyaDigital Advertising Specialist
VivekDigital Advertising Specialist
UdhayaSEO Specialist
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CASE STUDY& RESULTS
E-Commerce
Strong results for eCommerce clients across verticals
We have delivered strong results for clients in
eCommerce across diverse verticals, including
Fashion Apparel, Home Décor, Kitchenware and
Gourmet
Our initiatives resulted in
3X revenue for clients within 4 months of engagement.
These results were achieved with a mix of Social
Media management, SEO, SEM and Website
redevelopment.
The 3 main goals of our eCommerce clients
Focus on transactions and results for eCommerce
Digital Marketing For Results.
Follow us
Look forward to partnering with you!