sbac survey of brook haven businesses results booklet
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8/7/2019 SBAC Survey of Brook Haven Businesses Results Booklet
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Brookhaven Small Business Advisory CouncilAnnual Survey of Brookhaven Businesses
8/7/2019 SBAC Survey of Brook Haven Businesses Results Booklet
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Editors
Joseph Campolo
SBAC Survey Committee Chair
Bruce NewmanSBAC President
Ken Cerini, CPA, CFP, DABFA
Managing Partner
Cerini & Associates, LLP
Lisa MG MulliganBrookhaven Director of
Economic Development &
CEO of the IndustrialDevelopment Agency
Associate Editor
Data Collection
Writer
Theresa Weston
Marketing Coordinator
Cerini & Associates, LLP
Pandora Marketing Consultants
Page Layout & Design
Carrie-Anne GonzalezCerini & Associates, LLP
Commercial Designer
Pandora Marketing Consultants
Contributors
Tableof
Contents
DEMOGRAPHICS 4
OPERATIONS 9
STRATEGIC PLANNING 15
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A Wordfromsbac
Dear Brookhaven Business Owner,
It is with great pleasure that we introduce the fi rst Brookhaven Small Business Advisory
Council (SBAC) Annual Survey of Brookhaven Businesses.
The objective of this survey is to better understand and gauge the economic status of
businesses in the Town of Brookhaven. We initiated the survey as part of Town Supervisor
Mark Lesko’s broader initiative to improve the climate for businesses in Brookhaven.
Survey results were collected from 129 Brookhaven business owners during the months
of October, November and December 2010. Results were aggregated and analyzed by
the accounting fi rm of Cerini & Associates LLP.
While survey results show many businesses are still concerned with the economy and
rising taxes, there were some bright spots that bode well for Brookhaven – including 42%of respondents who anticipate an increase in hiring during 2011 and 81% of respondents
who plan to keep their business in Brookhaven. Survey results also show a generally
positive outlook by Brookhaven business owners for 2011, with the vast majority of
respondents (84%) reporting that they fi nd Brookhaven a positive location for their
business. We sincerely hope this survey will be a reference publication in future efforts
to enhance the environment for businesses in the Town of Brookhaven.
We extend our sincere thanks to Brookhaven Supervisor Mark Lesko for supporting this
publication and for his focused determination in making Brookhaven the place to do
business. We would also like to thank Lisa Mulligan, Director of Brookhaven Economic
Development, and her staff for assisting in the production of this survey.
Finally, a special thanks is due to the staff at Cerini & Associates, working in conjunction
with Pandora Marketing Consultants, for designing and producing this year’s survey.
Please feel free to email us at [email protected] or call 631-451-6563 if you have
questions or comments.
The 2011 Brookha
Small Busin
Advisory Cou
Annual Surve
Brookhaven Busine
is brought to you
Bruce Newman
SBAC President
Joseph N. Campolo, Esq.
SBAC Survey Committee Chair
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DEMOGRAPHICS
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Brookhaven Survey 2011 5
Type of Busine
We obtained responses from a cross section of busines
throughout Brookhaven. The largest number of responses (63
came from service providers, which included accounta
attorneys, advisors, etc. This was followed by retail (13
and other (9%). “Other” principally represented healthcinstitutions and media publications. Nonprofi t organizatio
appear to be understated at 3%.
Number of Employees
As expected, the level of staff employed by Brookhaven
businesses is fairly consistent with the relatively small size of
Town businesses. Ultimately, the largest segment of businessesemployed between 1 and 10 employees (53% of respondents)
with the second largest segment (13%) having no employees.
Zero employee businesses were generally represented by not-
for-profi t organizations with unpaid volunteers. Conversely
12% of respondents had over 100 employees.
Revenue Size of Business
The majority of Brookhaven businesses are relatively small
in overall revenue. Survey results showed that 38% of all
respondents generated under $100,000 in gross revenue.
The next largest segments were organizations generating
$2,500,000 or more (24%) in revenue and those generating
$100,001 to $500,000 (23%).
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6 Brookhaven Survey 2011
Revenue for 2010 as Compared to 2009
Fourty-nine percent of businesses responded that they
anticipated an increase in revenue for 2010 as com-
pared to 2009. The remaining businesses were divided
between those that anticipated no change in revenue
(28%) and those that anticipated a decrease (23%).
Size of Projected Revenue Increase for 2010 as Compared to 2009
Of the respondents projecting an increase in revenue, 40% expected an increase of up to 5%, with another 24% projecting increases of
between 5% and 10%. The remaining 36% of businesses expected an increase of between 9% and 17%. The mean average increase wa
between 5% and 10%.
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Brookhaven Survey 2011 7
Size of Projected Revenue Decrease for 2010 as Compared to 200
The majority of respondents that anticipated a decline in revenue for 2010 expected decreases of between 10% and 15% (35% of respondent
followed by 5% to 10% (29% of respondents), and 20% to 25% (18% of respondents). The mean average decrease was between 10% and 15
Location of Customers
As Long Island is comprised of a
signifi cant number of smaller businesses,
it seems reasonable that approximately
30% of these organizations conduct
business Island-wide. Another 15% of
respondents reported that they conduct
business solely in Suffolk County,
and 10% said they conduct business
in Brookhaven only. Brookhaven
businesses, however, have branched out
with 19% providing services nationally
and another 16% having an international
client base.
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8 Brookhaven Survey 2011
Does the Owner or President Reside in Brookhaven
With many Brookhaven businesses employing a small
number of employees, it is not surprising that 74% of
business owners also choose to reside in the Town.
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OPERATIONS
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10 Brookhaven Survey 2011
Growth In Customer Base
For 2010, 44% of respondents increased their customer base, with a reduction in
customers cited by only 22% of respondents. Thirty-four percent of respondents
worked with the same number of customers. This is fairly consistent with projected
increase in revenue for the year.
Increase in Number of Customer
Of those that saw an increase in customers, 43% of respondents reported an increase of up to 5%.
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Brookhaven Survey 2011 11
Decrease in Number of Custome
For those businesses that repor ted a decline in customers, the largest segment (34% of respondents) cited a decrease of 5% to 10%, followed
businesses repor ting a 20% to 25% decrease (19% of respondents), and business reporting a decrease over 25% (15% of respondents). Th
results show a deeper decline than the positive changes in customer growth reported by respondents.
Anticipated Pay Raises
The majority of businesses in Brookhaven anticipate
not giving their staff a raise in 2011 (54% of
respondents). For those businesses providing raises,
the most anticipated raise for 2011 will be between 1%
and 2% (18% of respondents), followed by projected
raises of between 3% and 4% (15% of respondents).
Three percent of respondents projecting a decrease in
salary and none of the respondents anticipated giving
a raise of over 10%.
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12 Brookhaven Survey 2011
Overall Plan to Hire
For many businesses, the downturn in the economy has not only impacted their
ability to give employees a raise, but also reduced the likelihood of additional
hiring. Fifty-eight percent of respondents do not anticipate hiring new staff in
2011.
Hiring Levels
Of those organizations that do anticipate hir
48% of respondents plan to increase their s
by up to 5%, with respondents indicatin
shortage of qualifi ed, reliable help.
Projected Layoffs
Although many fi rms do not anticipate raises or hiring over thenext 6-12 months, 92% of respondents do not project staff layoffs.
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Brookhaven Survey 2011 13
Levels of Anticipation of Layof
Of the 8% that responded that they do anticipate layoffs, results represented both sides of the spectrum. An even number of responden
(37%) anticipates layoffs of up to 5% while an equal number of companies expected staff reductions of over 25%.
Do You Plan to Keep Your Business in the Town of Brookhaven?
Even with the tough economy, Brookhaven businesses pl
on staying put, with 81% of respondents planning to stay
Brookhaven.
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14 Brookhaven Survey 2011
Use of Web-Based Marketing
Use of Web-Based Marketin
Businesses continue to place increas
emphasis on marketing through the intern
including use of their website, outside vendo
and social media. Most of Brookhav
businesses responding to the survey (90of respondents) are utilizing some form
electronic marketing. Other than their ow
websites, Facebook is the most common
used communication medium, with 37%
respondents currently using the social netwo
website to promote their organization.
With a majority of survey respondentsproviding their products and services to the
Long Island community, it’s not surprising that
most business is still conducted face-to-face,
with 58% of responding organizations only
conducting 0% to 10% of their business online.
Business Conducted on the Intern
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STRATEGIC PLANNING
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16 Brookhaven Survey 2011
Doing Business in Brookhav
Is Brookhaven a Positive Location for Business
The vast majority of respondents believe that Brookhaven is a positive locat
for business. Only 16% of respondents cited varying diffi culties in aquir
permits, rising taxes, the unemployment rate, and the number of businesceasing operations.
Negative Positive
Respondents were asked on a scale of 1 to 10, 1 being negative and 10 being positive, what their satisfaction rating was regarding do
business in the Town of Brookhaven. The majority of businesses felt that Brookhaven was a neutral to very positive environment for do
business. Only 3% felt very dissatisfi ed about business in Brookhaven. The overall satisfaction rating for respondents doing busines
Brookhaven was 5.41.
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Brookhaven Survey 2011 17
Confi dence Rating Regarding the Long Island Econom
A majority of the Brookhaven business
respondents felt neutral in their confi dence
of the Long Island economy, with 22%
ranking the economy at fi ve. Only 1% of respondents felt confi dent in the economy
being a positive environment, while 6%
marked their confi dence rating at 1. The
average confi dence rating of the respondents
was 5.17.
Negative Positive
Confi dence Rating Regarding the National Economy
Brookhaven business respondents did not give th
same vote of confi dence for the national econom
as they did for Long Island and Brookhaven. Wit
3% of respondents ranking the national econom
at one, 0% of respondents felt completely positiv
about the national economy. The majority o
respondents responded with a confi dence ratin
of fi ve (19%), followed by a rating of four (18%
respondents). The average confi dence rating f
the national economy was 4.78.
Negative Positive
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18 Brookhaven Survey 2011
View of Leading Marketing Indicators
Fifty-one percent of businesses anticipate that the leading market indic
will increase in 2011, while 38% were unsure.
Real Estate Prices on Long Isla
The largest level of Brookhaven businesses were unsure
whether or not real estate prices would increase or decrease
on Long Island. While 37% of respondents felt the future
of real estate was unknown, 34% felt there would be an
increase in real estate prices over the next year.
Expansion Plans
Based on continuing uncertainty about the national and local econom
54% of respondents do not plan on expanding their business over
next year, however 46% of the respondents were more positive a
indicated they do plan on expanding their business in 2011 to bet
meet the needs of their customers.
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Brookhaven Survey 2011 19
The Brookhaven Small Business Advisory Council Annual
Survey of Brookhaven Businesses is made possible through the
collaborative efforts of the Town of Brookhaven and business
leaders noted below.
TOWN OF BROOKHAVEN
Supervisor
Mark Lesko
Council MembersSteve Fiore-Rosenfeld – District 1Jane Bonner – District 2
Kathleen Walsh – District 3
Constance Kepert – District 4Timothy P. Mazzei – Distr ict 5
Daniel Panico – District 6
Town ClerkPatricia Eddington
Highway SuperintendentJohn Rouse
Receiver of TaxesLouis Marcoccia
TOWN OF BROOKHAVEN SMALL BUSINESSADVISORY COUNCIL
PresidentBruce Newman
Principal, Pipeline LLC
Vice PresidentJohn Barrie
Assistant Vice President Marketing, Suffolk Federal Credit Union
Secretary
Kevin McCormackIndependent Consultant
TreasurerWilbur Klatsky
NYS Banking Commission
Town LiaisonLisa MG Mulligan
Director of Economic Development &CEO of the Industr ial Development Agency
SBAC Survey Committee ChairJoseph N. Campolo, Esq.
Managing Partner, Campolo, Middleton & McCormick, LLP
SBAC Council MembersAnthony AttinaAnthony Attina, CPA, PC
Brian CohenFinancial Advisor, Stifel, Nicolaus & Company, Incorporated
Dina Isola
President, Real$martica, Inc.
Eliatt Di Lieto
Partner, Cerini & Associates, LLP
Elizabeth MalafiCoordinator, Miller Business Resource Center at The Middle Country Public Lib
Fran EricssonBusiness Banking Relationship Manager, Citibank, N.A.
Gloria H. GlowackiAssociate Director, Small Business Development Center - Stony Brook
Henry Bramwell
President, Visionary Graphics
Jill Clough-Johnston
Small Business Liaison Offi cer, Brookhaven National Laboratory
Jim Guma
Partner, D. James Marketing Corp.
Joann DobrowolskiPrincipal, YPI Consultants, LLC
John MallanoLender Relations Specialist
U.S. Small Business Administration
Michael DicksonMichael T. Dickson, CPA, PC
Michelle Cooper
Contract Specialist, Brookhaven National Laboratory
Nicole Christian
Nicole J. Christian Consulting, Greater Gordon Heights Chamber of Commerce
Reeni Brill
Publisher, Passport Publications of Long Island
Robert Larson
Vice President Small Business Lending, Community Development Corporation o
Long Island
Ronni Rosen
Senior Business Advisor & Workshop Coordinator, Small Business Development
Center - Stony Brook
Salvatore Incardona
Vice President, J.P. Morgan Chase
Susan Petrosino-Reid
Director of Small Business Consulting Services, Community Development
Corporation of Long Island
Thomas Peterson
President, Splash Social Marketing
PRODUCTION ASSISTANCEJocelyn BrinkaKathleen Estabrook
Yolanda Ruiz
Town of Brookhaven Economic Development
For questions regarding this survey, please email the Brookhaven Small
Business Advisory Council at [email protected] or call 631-451-65
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Survey and Results Booklet Designed and Produced by Cerini & Associates, LLP
in conjunction with Pandora Marketing Consultants.
The Brookhaven Small Business Advisory Council 2011 Annual Survey of Brookhaven Businesses
is brought to you by: