savior skin template
DESCRIPTION
TRANSCRIPT
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Savior SkinA conceptual design by
Marc Mooney and Eric Kinariwala
Design ChallengeTo use mobile and/or social technology to influence five individuals to apply sunscreen daily social technology
Time limit: Nine days
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Savior Skin
Persuasive Purpose
Industrial Design
To persuade five or more members of Stanford’s Men’s Varsity Tennis Team to apply sunscreen daily
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
User Description
Stanford undergraduate men’s varsity tennis team members who do not currently apply sunscreen daily
They are likely:o 18-22 years oldo Mobile/Smart phone
owners and comfortable w/ technology
o Active and fit (likely concerned with health)
o Frequently outdoors and exposed to the sun
o Part of a teamo Engage in regular
practice/training routines
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Alexander Clayton at Tennis Practice
Alex gets to practice and the team begins its daily warm-up
During the warm-up Alex takes out the bottle of sunscreen, applies it, and passes it to a teammate
Alex is on his way to tennis practice On his way to practice Alex receives a text message Alex opens the text message – and can’t stop laughing at the hilarious sunscreen bottle image.. He remembers the bottle of spray sport sunscreen he packed in his tennis bag today
After practice Alex gets a text message asking him if he applied sunscreen at practice
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Prototype of Savior Skin• Selected users receive visual text
message 20-30 minutes prior to practice
• Users open text message and see a comedic visual reminder to apply sunscreen
• Users receive text message after practice – “suncreen today? (y/n)”
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Features/Functionality
• System sends a visual and “sticky” text message reminder to apply sunscreen, 20-30 minutes before practice
• During an existing team practice routine (stretching, team huddle) selected individuals apply sport spray sunscreen and pass the bottle to their teammates
• After practice, users receive a text message to track compliance
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Theoretical Justifications
• Persuasive Strategieso Builds upon an existing habitual routine (daily
practice)o Uses a timely triggero Leverages inherent social behavior (one individual
applying sunscreen triggers others to do the same – social proof)
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Results of User Testing
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Shortcomings of Design
• Not every user will have a mobile phone capable of viewing photos
• Trigger is not at the exact moment an action can be taken
• Sunscreen application may not integrate well into current practice routines
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Expansion - What else is possible?
• Other form factors or ID possibilitieso Use text-only trigger system
• Other features and interactionso Integrate weather or UV information with text message
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Next Steps in Design Process
• User test with similar target users (athletes)• Find and learn about automated texting services• Create additional humorous trigger images
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
[You may want a summary slide]
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Evaluation of Design Project
How well does the idea reflect concepts from class?
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How well does the design match the design brief?
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How viable/convincing is the proposed solution?
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Evaluation continued…
How well could this solution scale to reach many?
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How well does this document communicate?
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Bonus Points
How insightful is the proposed solution?
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Additional Comments:
Overall remarks or additional comments here