Khanna, Chief Operating Officer, Syntel, Mr. Anupam Pahuja, GM & Head, PayPal India Development Centers.

Session 5: Teachers for the next gen

The session enlight-ened the teachers on the needs for minimizing or eradicating the social stigma that hampers academic evo-lution, and utilizing the tech-nology in attaining quality and equity in enhancing the capability of the students. The session was handled by Mr. Krishna Sistla, Senior Director-Oracle Education Initiatives Oracle Corpora-tion, Dr. Rajeeva L. Karandi-kar, Director, Chennai Math-ematical Institute, Ms. K.R Maalathi, Chief Executive Officer, Auuro Educational Services.

Award Ceremony:

ICTACT honored school teachers, college fac-ulties and young entrepre-neurship with various awards such as Best Techno Teacher Award, Best Techno Faculty Award and Best Young En-trepreneurship award re-spectively. It was the fourth consecutive year that Saveetha Engineering Col-lege received ―ICTACT Aca-demic Partner Excellence Award 2014‖. In addition, Mr.V.Perumal of CSE depart-ment was awarded with ―ICTACT Best Coordinator Award 2014‖ for the third consecutive year and Mr.M.Arun Manicka Raja of CSE department was award-ed with ―Best Techno Faculty

ICTACT BR ID GE 2014 conference was orga-nized by ICT Academy of Tamil Nadu (ICTACT) at Trade Center Nadambak-kam. ICTACT BRIDGE was a platform for all the stake-holders to discuss on improv-ing the industry-institute in-teraction primarily on the key issues that includes the role of technology, innova-tion, entrepreneurship, future virtual world, curriculum change, industry expecta-tions, skill development etc. It was an opportunity for both industrialists and acad-emicians to share their thoughts, ideas and ways for preparing academic campuses to deliver high value industry relevant out-put.

26th February, 2014

Session 1: Global Opportu-nities – Emerge India

The session speakers were Mr. Lakshmi Nara-yanan, Chairman, ICTACT & Vice-Chairman, Cognizant , Mr. Krishnakumar Nata-rajan, MD & CEO, Mindtree L t d & C h a i r m a n , NASSCOM, Dr. Ganesh Natarajan, Vice Chairman & CEO, Zensar Technolo-gies. The session mainly

focused on the current job opportunities and making India as a employment hub.

Session 2: Keynote: Skills for India 2020

The session dissemi-nated the skills required for the youth population of the nation, strategies to pool

resources; utilize cross-domain competencies and newer technologies in broad-ening the scope for success in various domains including education. The session was engaged by 3 eminent speakers who are Mr. Dilip H. M. Chenoy, Managing Director & CEO, National Skill Development Corpora-tion, Dr. Dr. Omkar Rai, Di-rector General, Software Technology Parks of India (STPI), GOI, Thiru. TK Rama-chandran IAS, Secretary - Information Technology, Government of Tamil Nadu.

Session 3: Leader’s Talk: Leader within you

Mr. V. Balakrishnan, Chairman, MicroGraam, Mr. NK Ranganath, Managing Director, Grundfos, Mr. K Pandiarajan, Managing Di-rector & CEO, Ma Foi were the speakers of the session. This session brought in view the latest perceptions of the new age leadership to make realize the inherent leader-ship potential.

Session 4: Industry – Aca-demia Collaboration – The need

The session had a band of experts from the corporate to discuss on the areas of concentration in academia to enlighten it with the need to rise to the de-mand for globally deploya-ble man power. The key speakers of this session were Mr. S Vaitheeswaran, Man-aging Director, & CEO, Ma-nipal Global Education Ser-vice Pvt. Ltd., Mr. Rakesh

ICTACT BRIDGE 2014 CHENNAI EDITION - A LARGE INDUSTRY INSTITUTE INTERACTION EVENT OF INDIA

To Read ..Enjoy.. Talk.. Synthesize.. & Transform.. ARCHIVES

VOLUME 3, ISSUE 4

APRIL 2014 SAVEETHA SPARKS

Editorial Board :

Prof. R. Dheenadayalu

deanict@saveetha.ac.in

Mr. G. Nagappan

nagappan.cse @saveetha.ac.in

Ms. A. Manju

manju@saveetha.ac.in

Ms. Mervin

mervin@saveetha.ac.in

Inside this issue:

LaTeX Workshop by IT 2

National Science Day 3

ETICT’ 14 4

Nat. Seminar by MBA 4

Happy Move 5

eWIT Guest Lecture 6

Leveraging your Social

Media Profile

7

Prof.R.Dheenadayalu , Dean (ICT) was a convener for the workshop.

The Coordinators which in-cludes

Mr.A.Vijayaraj

HOD , Information Technolo-gy

Dr.G.Nalini priya

Associate Professor, Infor-mation Technology

The Resource persons were

Pro f .A .An thon i ra j & Prof .B.Balamurugan

Vellore Institute of Technolo-gy, Vellore

The first day was started with an Inauguration of the workshop at 9:30 am and Mr.A.Vijayaraj gave the welcome address and Inau-gural address was given by Prof.R.Dheenadayalu, Dean (ICT). The session-1 i.e Con-struction of Research Paper was handled by Dr.G. Nalini priya . In this session, each part of the research paper was explained in a detailed manner. The subsequent topics were handled by Prof. A Anthoniraj and Prof. B Balamurugan at Open Source Computer Laborato-ry. This session was started with LaTeX installation proce-dures and listed out the im-portance of LaTeX learning in the Research writing. It

also explained the compara-tive study of Ms.Word and LaTeX which are mainly used in documentation of research. Afternoon, the session - 2 was started with working in TeXstudio software which is a part of LaTeX. In this session, the participants learned how to create title, author name, introduction part of the re-search paper in LaTeX. This session ended with a com-plete conversion of a full research paper into LaTeX format.

The day- 2 of the workshop started with publishing of research paper in Annexure 1 journals which was handled by Dr.G.Nalini priya. She explained about the expec-tation of referred journals, peer review process, screen shots of rejection and resub-mission which is a part of the journal publication. This topic was discussed about the publication tips and selection of journals from Annexure - 1. The next topic was dis-cussed about the high quality engineering diagrams in the research using LaTeX Draw software. Mathematical equations were effectively written through Notepad++ and TeXstudio softwares. Creation of the tables, draw-ing graphs was taught through LyX2.0 software. The later part of the session was handled with the help of Mendelay software which is one of the cloud spaces available in the web.

LaTeX-2014, The IEEE spon-sored National level Two days workshop, the Journal Writing Tool for all Re-searchers was conducted by the Department of Infor-mation Technology of Saveetha Engineering Col-l e g e , C h e n n a i o n 28.02.2014 (Friday) and 01.03.2014 (Saturday). The objective of the workshop was to offer a strong idea about research writing and to familiarize the LaTeX tool for research journal writing. This was purely interdiscipli-nary event, which means that people who were participat-ed not only from the Engi-neering Discipline but also from the Non-Engineering Discipline.

The two days workshop was organized with the fullest cooperation of

Dr.N.M.Veeryaiyan

Chancellor and Founder President, Saveetha Universi-ty, Chennai

Dr.S.Rajesh

Director, Saveetha Engineer-ing College, Chennai

Dr.V.Saveetha Rajesh

President, Saveetha Engi-neering College, Chennai

Dr.R.Venkataswamy , Princi-pal ,Saveetha Engineering College was a patron for this workshop.

A Report on

IEEE Sponsored

National Level

Two Days

Workshop on

LaTeX, the

Journal Writing

Tool for all

Researchers

Page 2 SAVEETHA SPARKS

ICTACT BRIDGE 2014 CHEN-NAI EDITION—Contd…..

The Keynote Speak-ers of this session were Mr. Arun Rajamani, Head Public Sector & Education, Microsoft Corporation India Limited and Mr. Ashutosh Chadha, Director Corporate Affairs South Asia, Intel Technology India Pvt Ltd.

Session 3: Master class: Teaching is not just a ―word‖ class

The session focused on how to make the delivery of contents interesting using the technology to disseminate knowledge to the students and how to create a follow-up map for achieving accu-rate results in terms of productivity and quality. The session was engaged by Dr. Simon See, Director and

Chief Solutions Architect, NVIDIA Dr. Srinivasan Sundarrajan, Director, Na-tional Institute of Technology, Trichy and Dr. Mangala Sun-der Krishnan, Web Coordi-nator (NPTEL), IIT Madras.

Session 4 : Breaking the Se-cret: Success is not a story

A band of celebrities shared their success story in this session. The celebrities were Thiru. Dr. V Irai Anbu IAS, Principal Secretary / Director, Anna Institute of Management, Mr. Karthik Kumar, Actor & Co-Founder, The Evam Entertainment, Mr. Gobinath, Media Personality, CEO & Founder - Taalkshop Academy

27th February, 2014

Session 1: The DNA of a winner

The Keynote Speak-ers of the session were Mr. N. Chandra Sekaran, Execu-tive Vice Chairman, Cogni-zant Technology Solutions, Mr. Ramanan R V, Executive Director & President Global Delivery, Hexaware Technol-ogies and Mr. Arun Jain, Executive Chairman, Polaris Financial Technology Limited.

Session 2 : Enlivening the Next Gen Workforce

The session focused on empowering the future work-force available in the institu-tions with the ability to grow and sustain in a prospective professional environment.

VOLUME 3, ISSUE 4

APRIL 2014

Page 3

The software is also used for storing of literature survey paper. Once the papers are stored it will be utilized any-where, anytime manner. Because of this software BibTex , the well known ref-erence tool can be utilized effectively. The second Ses-sion of the day was started with downloading LaTeX format from Springer web-site. Participants were also able to convert their own research paper into LaTeX format.

Finally, the valedictory func-tion was held at 3:00 pm. About, 43 participants were benefited the workshop , which includes post gradua-tion students , staffs aspiring

PhD and staffs completed their PhD from various premier institutions like Anna university. A CD which con-tains LyX2.0, LaTeXDraw, Notepad++, Inkscape, Men-delay,TeXLive ,TeXStudio open source software were distributed which are very important in working with LaTeX, in order to familiarize the software with their own systems and many installation errors were resolved imme-diately in the second day. Further, the list of the selec-tive Annexure-1 journals was e-mailed sent to the partici-pants on the day itself.

Dr.K.Arunachalam, professor, MIT Anna University and Mrs. S a n d h y a , M e e n a k s h i

Sundararajan Engineering College was impressed about the workshop and gave a valuable feedback. Certificates were issued to all the participants. The workshop was organized successfully with overwhelm-ing response and accurate knowledge sharing. It also maintained the quality of IEEE Sponsored standards and met the objective dy-namically. The coordinators o f t h e w o r k s h o p M r . A . V i j a y a r a j a n d Dr.G.Nalini priya thanked the management, Principal, Dean for giving an oppor-tunity and support to conduct a knowledgeable, thought provoking, practical oriented and interactive workshop.

Tamilnadu) participated in Essay competition. The com-petition was conducted at 2 levels (Starters and Flyers). We observed more response from the starters. The top 3 students will be given Lenova Tablet worth Rs.10,000, Rs.6,000 and Rs.4,000 re-spectively for both the levels separately. Consolation priz-es and Participation certifi-cates will be given to all participants

Project Competition: The first year students of Saveetha Engineering College dis-played more than 200 pro-jects in Physics, Chemistry, English and Mathematics. Students from 3 schools (Our Lady Girls Hr. Sec. School-C h e t p e t , U C C K -Maduravayal, Jawahar Vidyalaya-Kumananchavadi) visited the project exhibition.

Online Quiz winners:

First Place : Gowdham.R - XI - Sree Narayana Mission Senior Secondary School, West Mambalam

Second Place : J.Praveen - IX - AMM, Kotturpuram

Third Place : Shubhankar Agarwal - X– AMM, Kotturpuram

Essay Competition Win-ners :

First Place : Harini Priya.M - VIII A - Jaigopal Garodia Matriculation HSS, Chennai

SPECTRUM, The student’s forum of our college, seeks to facilitate the transition of our students into vibrant and future focused individuals by providing opportunities to articulate their ideas, devel-op analytical, communication skills and leadership quali-ties, leading towards excel-lence and total personality development. The forum serves as a bridge between students and eminent persons from industry and academy.

The Spectrum Students Forum celebrated National Science Day on 28.02.2014 by con-ducting the 4th National level online quiz and essay competitions for school stu-dents.

Online Quiz: 874 students from around 100 schools (including schools from An-dhra and southern districts of Tamilnadu) participated in online quiz prelims. The top 20 students were called for final round on 28.02.2014 at Saveetha Engineering College. The top 3 students were given Lenova Tablet worth Rs.10,000, Rs.6,000 and Rs.4,000 respectively. Consolation prizes were giv-en to all finalists. Participa-tion certificates were given to all participants

Essay Competition: More than 1000 students from a round 10 0 s choo l s (including schools from An-dhra and southern districts of

Second Place : V.Sharmila - XI E - Theni Meletytai Hindu Uravinmurai Mat. Hr. Sec. School, Muthuthevanpatti

T h i r d P l a c e : K.Shanmugapriya - XI B– Al-Ameen Mat. Hr. Sec. School, Kumbakonam

National Science Day Presented by Department of Science & Humanities & Spectrum Students Forum

Project Competition I, II & III Prizes

Physics Project Results

I Gopinath Mech B

II Vignesh K V ECE A

III Nazreen Fathima ECE A

III Krishnasamy

Kumaresh

Prakash

Mech B

Chem Project Results

I Natarajan,

Naveen-

kumar.LR, Jaya-

suriya

ECE C

II Dineshkumar.S,

Dinesh.R, Ara-

vinsamy.N

MECH

B

III Bomma Hema,

Vamsi Komari

MECH

B

III Ravinth.S,

Basantha Aswin

ECE B

English Project Results

I Vaisaka,

Pravinkumar

Mech C

II Sresta,

Hameetha, Ya-

muna, Afreen

CSE B

III Balaji.A,

Ravuprasad,

Sridar

E & I

III Praveen.U, Meenatchi Sundaram.D, Narendran.P

ECE C

Maths Project Results

I Manoj Krish-

na,Ramanujan,

R.Ramprasad

MECH

C

II Srividhya.S ,Sive

da.M Devi

Shree.R

CSE A

III Theja Sree.G,

Susmitha.S,

Sangeetha.R

ECE D

III S.Lakshmipriya,

S.Revathi,

E.Preethi

IT

agement Studies and Dr. R.

Pannerselvam, Prof,

DOMS, Pondicherry Uni-

versity inaugurated the

National seminar on March

7th 2014. It was a valuable

speech on sensitization to

research. The session gave

us an overview of initial

phases of research like

identifying research prob-

lem and best practices in

literature review.

The second session was

handled by Dr. R. Vijaya

Ragavan, Director Re-

search, Saveetha Universi-

ty. The session gave a deep

insight into the journey of

Research and extended

view on Survey Research,

Experimental Research and

Field Database Research.

The final session was by

Dr. G. Srinivasan, Prof and

Head, DOMS, IIT –Madras.

The session was on best

practices in thesis writing,

article writing and publica-

tion. The session was con-

cluded by the valediction

and certificates were dis-

tributed to the partici-

pants. The program Secre-

tary Ms. A. Anupama Juliet

(Asst Prof) proposed the

vote of thanks. The pro-

grams Coordinators are

Mr. K. Murugan (Asst Prof),

and Mrs. Siji Joseph (Asst

Prof) and the faculty and

students of MBA depart-

ment helped in smooth

conduct of the program.

Department of Manage-

ment Studies conducted a

National Seminar on Re-

search in Management,

Engineering and Sciences –

Best Practices on March

7th 2014. The National

Seminar was meant for

Faculty, Research Scholars

and Students of various

discipline to strengthen

the fundamentals of re-

search. 22 faculties, 13

Research Scholars and 37

students of various Engi-

neering Colleges partici-

pated.

Dr. R. Venkatasamy, Princi-

pal, Saveetha Engineering

College, Prof. A. Gandhi,

Head of department, Man-

National

Seminar on

Research in

Management,

Engineering and

Sciences –

Best

Practices –

March 7th 2014

Page 4 SAVEETHA SPARKS

National Conference on Emerging Trends

in Information and Communication Tech-nology – ETICT’14

Guest Speaker:

Mr. M. Sanjeev Kumar, Associate Advisor, UST Global, Chennai.

No. of Papers Received : 63

No. of Papers Accepted : 53

Conference Chair : Dr. A. Anthonisan, Professor, Dept of IT, Rajalakshmi Institute of Technology, Chennai.

Dr.P.Latha, Professor, Dept of IT, Saveetha Engineering College, Chennai.

Organized by Department of Computer Applications

Date : 26/03/2014

Duration: 9.30am – 3.30pm

ETICT’14

VOLUME 3, ISSUE 4

APRIL 2014

Page 5

fixing of floor and weather-proof tiles in the classroom, plumbing & electrical work, promoting kitchen garden, clean kitchen construction, shadow tree planting and fruit bearing trees, creative arts painting and drawing pictures in the school are some of the major EDRN activities . Besides working on villages, we share a lot of things. It was the best intercultural learning expe-rience for all of us. First day, was welcome din-ner ,we Indian volunteers along with Koreans had Indian traditional food. Next day was team build-ing games, we played Ko-rean games. And every day Koreans taught us their tra-ditional dance, music or something about their tradi-tions hence, we did know a

lot about their culture.

And one day we had tradi-tional Korean food, that day only we realized how tasty our food is!!Koreans are really so kind and be-fore I went to camp, I didn’t have any opinion about Koreans but everyday our bonding grew and we be-

came good friends.

We also had INKO work-shop and INKO forum which were part of Inter-culture learning which were part of the special programs facili-tated during Happy Move Camp. All Korean and Indi-an volunteers, on the last day of the camp performed cultural program in their project site allowing the local community and school children learn about Korean culture. Each team prepared their own schedule and per-formed more than five events at the project they worked. School children also performed inhonor of Kore-

an volunteers.

And finally on HMI every team performed in farewell. And on the next day we all

Hi, friends! I am really hap-py to share my experience in happy move camp. We eleven members from saveetha attended this camp. And I can say that we had the best time of our

lives.

Hyundai has been imple-menting its CSR projects, and this the version for 2014 is titled 12th Happy Move Global Youth Volun-teers and Model Village Program in Tamil Nadu.It was hosted by FSL India. The main intention of the program is to serve the communities of Sriperum-budur and Kanchipuram districts. It is also a part of corporate social responsibil-ity of Hyundai Motor Com-

pany (HMC) Korea.

Under the ―Happy Move Global Youth Volunteerism‖ around 128 Korean volun-teers, 30 Indian University Students, 4 BWO staffs from Korea and 5 FSL-India staff participated in this camp. We were there for 12 beautiful days from 16th January to 27th January. In this camp we covered 5 villages for Education and Renovation Activities (EDRN), they were Thirumangalam, Echoor, Kunnam, Ay-yamacheri and Melotti-

vakam.

The program was started with Indian traditional inau-guration and welcome by Indian Volunteers. After the formal inauguration there will be a team facilitated orientation for the volun-teers about the camp and we perform team building exercise at Pleasant Days. Then volunteers started to work on renovation and education activities in their

respective villages.

School toilet renovation by providing all the facilities, complete the school building work, construction of stage,

went to airport to send off Koreans. We all know, say-ing goodbye is never easy, so much of memories, and everyone cried and it was very hard to believe that it was over. We all want to hang around even after a farewell goodbye. And we are sure that Goodbyes are not forever, goodbyes are not the end, and they simply mean we will miss them until

we meet again!!

Happy Move - R.V.Vigneshwar (IV CSE B)

Photo Gallery

Page 6 SAVEETHA SPARKS

NASSCOM, eWIT, & IT SME Associations. Prof. R. Dheenadhayalu Dean (ICT) welcomed the speaker and the girl students of II year and III year.

The suggestions given by her are,

Identify the role model in their area of specialization and excel.

Improve the confidence level to succeed.

Overcome the struggles to become an entrepre-neur.

Mrs. Sarada Ramani with her Entrepreneurial ex-pertise is going to launch shortly ―A Technology Incubation Center for Aspiring Women Entre-preneurs‖ with a mission to help the aspirants to turn their Dreams into Reality.

eWIT – Saveetha orga-nized a guest lecture titled ―The Future Ahead‖ on 18.02.2014. The speaker for this lecture is Mrs. Sara-da Ramani, Director-CI Global Solutions. She re-ceived the Outstanding Woman Entrepreneur of the Country – 2004‖ award from Dr A.P.J Abdul Kalam, Honorable President of In-dia establishes her tag line ―Its Possible‖. She is an ac-t i ve pa r t i c i pan t i n

eWIT – Saveetha Guest Lecture

Website Name Description

http://www.w3professors.com/ Online Programming Tutorial

www.w3schools.com Online tutorial for HTML and CSS

www.tizaq.com Online tutorial for Java Script

www.tutorialspoint.com/java/index.htm Online tutorial for Java ,JSP and Java Servlets

http://www.xmlmaster.org/en/article/d01/ Online tutorial for XML

www.a1vbcode.com Online Projects

www.vlab.co.in Online virtual Lab

www.kinindia.com Study materials and question papers

www.mcgraw-hill.co.uk Study materials of Tata mcgrawhill

www.tutorialspoint.com Online Programming tutorial

www.javatpoint.com Online java tutorial

http://www.slideshare.net/ Study materials for Compiler Design

http://nptel.ac.in/ Online tutorial for Compiler Design

http://www.vidyarthiplus.com/ Question papers

https://www.coursera.org/ Online Courses

http://bigdatauniversity.com/ Online Big Data Courses

http://programmingsimplied.com/ C Programs

http://programiz.com C tutorial

http://c4learn.com C tutorial

http://geeksforgeeks.org C tutorial

http://cs.cmu.edu Data structure tutorial

http://smallseotools.com/plagiarism-checker/ Check For Plagiarism

http://indiabix.com/ online Objective questions and quiz

http://www.careercup.com/ Online Forum on Computing Career

https://www.khanacademy.org/ Free world-class education for anyone anywhere

www. howstuffworks.com To know how everything happens

www.technologystudent.com To learn many engineering subjects

www.efunda.com Engineering Design Website

www.engineering.com To get engineering Information, Inspiration and Entertainment

www.filehippo.com To download latest free softwares

http://www.cs.gsu.edu/~cscyqz/courses/ai/aiLectures.html Artificial Intelligence Lecture Notes

http://aima.cs.berkeley.edu/demos.html Online demos of Artificial Intelligence

http://pages.cs.wisc.edu/~dyer/cs540/demos.html Interesting AI demos and Projects

http://docwiki.cisco.com/wiki/Introduction_to_LAN_Protocols Network Design Learning Materials

http://aimajava.googlecode.com/svn/trunk/aima-all/release/ Artificial Intelligence Demos

http://ogta.fifengine.de/about.html OPENGTA(open source implementation of intelligent games)

http://iiscs.wssu.edu/drupal/node/3391 Advanced Databases Lecture Notes

http://www.networking-forum.com Forum to discuss implementation of all network related concepts

https://supportforums.cisco.com Networking support community powered by CISCO

http://www.notesengine.com/dept/cse/4sem/anna-university-4-sem- Study material and previous question papers

http://php.about.com/od/troubleshooting/f/learnphpfaq.htm Online tutorial to learn PHP and MySQL

Some Useful Web links

VOLUME 3, ISSUE 4

APRIL 2014

Page 7

you’re a guru, don’t be afraid to call yourself one.‖

Another platitude that simply doesn’t hold up to social media science is that ―quality matters more than quantity.‖ In reality, it’s always better to have 1,000 average Linkedin connections than 10 suppos-edly stellar connections, because exposure is criti-cally important in the social era. Ideas spread and rep-licate across the web much like infectious diseases jump from host to host in a com-munity. The factor that de-termines whether a disease becomes an epidemic is applicable to the spread of social media memes as well: population size mat-ters. ―Get as many normal people connected to you on Linkedin as possible,‖ en-couraged Mr.Ramaswamy. ―One in 10,000 might be in the right place at the right time.‖

But how exactly do you go about increasing your Linkedin connected to?

Mr.Ramaswamy referenced his own research and longstanding behavioral-science findings to identify some ways to improve your Linkedin appeal and influ-ence:

Make sure your Linkedin profile includes a photo and summary. Linkedin us-ers with both of these ele-ments have far more con-nections than those who don’t.

Don’t talk about yourself too much. As self-references increase, the number of connections decreases.

Be positive. Research shows that negative and critical posts leads to fewer con-nections.

Don’t post too many links. Overwhelming your connec-tions with a constant bar-rage of links (even to your own content) will result in fewer clicks.

This year on the month of march, The Department of computer science hosted a daylong workshop for lever-aging social profile for career advancement. In the work-shop students were introduced to strategies and tactics as well as those with direct over-sight of social media efforts at colleges and universities. Participants learned how to apply both art and science in leveraging social media users’ behavior to provide them with value while meeting institu-tional goals.

The speaker

Raghunath Ramaswamy

Social Media Trainer/practitioner, Spectrum con-sulting

Citing a wide array of statis-tics and drawing from natural and behavioral scienc-es,Mr.Ramaswamy said prac-titioners should be aware of several social media princi-ples that have emerged. Mr.Ramaswamy argued that it’s time to move beyond what he called the ―unicorns and rainbows‖ phase of social media marketing—the nas-cent days in which much em-phasis was placed on some-what nebulous values like ― e n g a g e m e n t ‖ a n d ―relationship-building.‖

―It’s time to examine the sci-ence behind social media,‖ explained Mr.Ramaswamy. ―which means we need to dispel some commonly held myths about social media.‖

Among those myths is the oft repeated advice that savvy social media practitioners should never refer to them-selves as ―experts‖ or ―gurus‖—presumably because the medium is so new that nobody has mastered it yet. Yet an analysis of Linkedin accounts shows that those whose profiles contain the words ―expert‖ or ―guru‖ av-erage far more connections than those who don’t make c la ims of prof ic iency . ― E x p e r t i s e m a t t e r s , ‖ Mr.Ramaswamy noted. ―If

Consider posting your more valuable content during the weekend, when the web is quieter and your content has a greater chance to be heard.

Make calls to action. Don’t be afraid to ask your con-nections to re-post your content. Research shows that people like to be asked to take concrete actions, and that they will respond in greater numbers when asked directly to do something.

Mr.Ramaswamy concluded his presentation by empha-sizing the importance of creating compelling content that people will want to share with others. Behavior-al scientists have long known that people want to enhance their own reputa-tions and that they particu-larly value information that is perceived as scarce or exclusive. If you can pro-vide social media content that will make others look good and cause them to feel as if they are part of an exclusive scoop, your content will have the poten-tial to ignite.

Report on

Leveraging your Social media profile Report by

Shreyas Raghunath

IV CSE B

Placement Details during March 2014

WE’RE ON WEB

WWW.SAVEETHA.AC.IN

The Journey Continues

……...

Saveetha Nagar

Thandalam

Chennai

602 105

Phone: 044-66726672

E-mail: principal@saveetha.ac.in

Be the Best

SAVEETHA ENGINEERING COLLEGE

New Awards added to the Achievement shelf………..

Teaching awards in Engineering to Depts. of Mechanical

Engineering & Electrical and Electronics Engineering

OFS Off campus for the batch 2014 at SKR Engineering College on 31.03.14

IBM On campus for the batch 2012 and 2013 at Saveetha Engineering College on 30.03.14

HP Referral Off Campus for the batch 2013 at B.S.Abdur Rahman University on 27.03.14

RGS Technologies Off Campus at SSE Campus on 27.03.14

HCL Off Campus for the batch 2014 at Tagore Engineering College on 26.03.14

M/s. Coding Mart Technologies On Campus for the batch 2014 at SEC on 22.03.14

Pointel Solutions On Campus for the batch 2014 at SEC on 21.03.14

M/s. Data Patterns Off Campus for the batch 2013 at Rajalakshmi Engg. College on 17.03.14

M/s. Vempu Technologies Off Campus at st.Peter’s University on 14.03.14

CSS Corp On Campus for the batch 2014 at Saveetha School of Engineering on 17.03.14

Protechsoft On Campus for the batch 2014 at Saveetha Engineering College on 12.03.14

L&T Infotech Off Campus for the batch 2014 at Sairam Engineering College on 09.03.14

Hexaware On campus for the batch 2014 at Saveetha Engineering College on 06.03.14

Sutherland On campus for the batch 2014 at Saveetha Engineering College on 03.03.14