saurashtra university bba syllabus - 2019 _sem... · saurashtra university rajkot (accredited grade...
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Saurashtra University
RAJKOT
(Accredited Grade A by NAAC)
Faculty of Business Management
Syllabus
For
Semester III to VI
Bachelor of Business Administration (B.B.A.)
Choice Based Credit System
Effective From
JUNE - 2020
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BBA Semester – III (Effective from June- 2020)
Sr.
No.
Course Code Course
Category
Course Title C IM EM Total
1 19BBA301 Foundation Personality Development &
Corporate Skills
3 30 70 100
2 19 BBA302 Core Managerial Economics 3 30 70 100
3 19 BBA303 Core Business Statistics 3 30 70 100
4 19BBA304 Core Principles of Marketing 3 30 70 100
5 19BBA305 Core Human Resource Management 3 30 70 100
6 19BBA306 Core Financial Management 3 30 70 100
7 19BBA307 Core Corporate Accounting &
Practices
3 30 70 100
Total 21 210 490 700
BBA Semester – IV (Effective from October- 2020)
Sr. No. Course Code Course
Category
Course Title C IM EM Total
1 19BBA401 Foundation Entrepreneurship
Development and Ethics
3 30 70 100
2 19BBA402 Core Economics for Decision
Making
3 30 70 100
3 19BBA403 Core Statistics for Business
Decisions
3 30 70 100
4 19BBA404 Core Marketing Management 3 30 70 100
5 19BBA405 Core Organization Behavior 3 30 70 100
6 19BBA406 Core Corporate Finance 3 30 70 100
7 19BBA407 Project Practical Studies 3 - 100 100
Total 21 210 490 700
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BBA Semester -V (Effective from June- 2021)
Sr.
No.
Course Code Course
Category
Course Title C IM EM Total
1 19BBA501 Core Business Environment 3 30 70 100
2 19BBA502 Foundation Business Law 3 30 70 100
3 19BBA503 Core Production & Operation
Management
3 30 70 100
4 19BBA504 Allied Direct Taxes 3 30 70 100
5 19BBA505 Core Cost & Management
Accounting
3 30 70 100
Optional- Any Two of the
Following
6 19BBA506 Elective Marketing Group-
Advance Marketing
3 30 70 100
7 19BBA507 Elective Finance Group –
Investment Banking and
Financial Services
3 30 70 100
8 19BBA508 Elective Human Resource Group-
Management of Industrial
Relations
3 30 70 100
09 19BBA509 Elective Statistics Group-
Fundamentals of Operations
Research
3 30 70 100
Total 21 210 490 700
BBA Semester – VI (Effective from June- 2021)
Sr.
No.
Course Code Course
Category
Course Title C IM EM Total
1 19BBA601 Foundation Legal Aspects of Business 3 30 70 100
2 19BBA602 Core Direct Taxes & GST 3 30 70 100
3 19BBA603 Allied Financial Institutions & Market 3 30 70 100
4 19BBA604 Core Accounting for Managerial
Decisions
3 30 70 100
5 19BBA605 Project Practical Studies 3 - 100 100
Optional- Any Two of the
Following
6 19BBA606 Elective Marketing Group-
Retail Management
3 30 70 100
7 19BBA607 Elective Finance Group- Contemporary
Issues in Investment
3 30 70 100
8 19BBA608 Elective Human Resource Group-
Performance and Compensation
Management
3 30 70 100
09 19BBA609 Elective Statistics Group
Advanced Operations Research
Techniques
3 30 70 100
Total 21 210 490 700
C = Credit, IM = Inter Exam Marks, EM = External Exam Marks
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Name of
Course
Semester Core/Electi
ve/Allied/P
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oject
Course/Paper
Code
Course/Pap
er Title
Cred
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Intern
al
Marks
Extern
al
Marks
External
Exam
Time
Duration
B.B.A. III Core 19BBA301 Personality
Developme
nt &
Corporate
Skills
3 30 70 2 ½
Hours
Teaching Hours 45 Hours per semester
COURSE OBJECTIVES
• To develop students soft skills
• To hone students communication and corporate skills
• To equip the students with skills and competence which will assist them in their career
COURSE CONTENT
Unit - 1 TEXT: ‘English and Soft Skills' – By S P Dhanavel, Publication: - Orient
Black Swan ISBN: - 978-81-250-3980-8
Marks
English& Soft Skills by SP Dhanavel – Following Chapters • Teamwork Skills
• Emotional Intelligence Skills
• Problem-Solving Skills
• Interview Skills
• Adaptability Skills
• Written Communication Skills
40
Unit – 2
Share Market Report 10
Unit - 3 Statement of Purpose (SOP)
10
Unit – 4 GRAMMAR: Verbal Analogy (Only from the given Appendix I)
10
Appendix I
REFERENCES
• ‘English and Soft Skills' – By S P Dhanavel, Publication: - Orient Black Swan ISBN: - 978-81-250-3980-8 (Unit 1 to 5 from the text)
• Business Communication – Pal and Suri, Sultan Chand & Sons, Delhi
SEMESTER END EXAMINATION PATTERN
BBA SEMESTER – III (Effective from June- 2020)
PERSONALITY DEVELOPMENT & CORPORATE SKILLS
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Question No. Details Options Marks
1 Textual Questions (40marks)
Q. 1 Answer the following in short. (5/7)
5/7 10
2 Q.2 A Answer the following questions in
brief.
Q.2 B Short Note
4/6
1/2
20
10
3 Q.3 Statement of Purpose (SOP)
10
4 Q.4 Share Market Report
10
5 Q.5 Verbal analogy 10
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External
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B.B.A. III Core 19BBA302 Managerial Economics
3 30 70 2 ½
Hours
COURSE OBJECTIVES
• To provide basic knowledge basic principles, concepts and tools of managerial economics.
• To make enable students for understanding application/working of managerial economic theories, concepts and tools in real market conditions.
• To develop/enhance ability of student to take accurate decisions on basis of knowledge of principles, concepts and tools of economics.
COURSE CONTENT
Unit - 1 Introduction to Managerial Economics & Demand Forecasting
Managerial Economics: Meaning, Definition, Nature & Scope of Managerial
Economics
Demand Forecasting: Meaning, Objectives, Factors affecting it, Methods-Survey and
Statistical Methods
Unit – 2 Production Analysis
Meaning of Production, Production function, Law of Variable Proportion, ISO-Quant
Curve, Iso-Cost Curve, Optimum Input Output Combination, Economies &
Diseconomies of Scale
Unit - 3 Cost Analysis
Concept of Cost of production, Concepts of Cost Accounting and Economic Cost,
Variable and Fixed Cost, Opportunity Cost, Incremental and Sunk Cost, Marginal Cost,
Relationship between Cost and Rate of Output in Short Run and Long Run.
Unit – 4 Equilibrium of Firm
Equilibrium of firm under Perfect Competition, Monopoly, Oligopoly (Kinked Demand
Curve) and monopolistic competition
REFERENCES
• Managerial Economics – P. L. Mehta, Sultan Chand & Sons
• Managerial Economics, Varshney and Maheshwari- Sultan Chand & Sons,
• Managerial Economics : DM Mithani- Himalaya Publishing House
• Managerial Economics – Joel Dean
• Managerial Economics – An analysis and Cases – Hynes Mate & Paul.
MANAGERIAL ECONOMICS
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B.B.A. III Core 19BBA303 Business Statistics
3 30 70 2 ½
Hours
Note : Total Lectures 45 in Each semester.
COURSE OBJECTIVES
• To clear the Fundamental of Statistics
• Improve Logical Abilities
• To develop Research Aptitude
COURSE CONTENT
Unit - 1 Linear Correlation Marks No. of lectures
· Definition of variables
· Meaning and Definition of Correlation
· Types of Correlation
· Properties of Correlation coefficient
· Method of Correlation
1. Scatter Diagram
2. Karl Pearson’s Correlation method
3. Spearman’s Rank Correlation method
· Probable Error of Coefficient of Correlation
· Co-efficient of Correlation from bivariate frequency
distribution
• · Examples
14 10
Unit – 2 Linear Regression
• Meaning and Definition of Regression
• Definition of Regression coefficient
• Properties of Regression coefficients & Relation between Correlation and Regression coefficient
• Two lines of Regression
• Regression Co-efficient from bivariate frequency distribution
• Examples
14 10
Unit - 3 Probability
· Concept of Probability
· Definition of Different Terms ( Random Experiment , Sample
Space, Types of Events…etc)
· Mathematical and Statistical Definition of Probability
· Addition Theorem, Condition Law, Multiplication Theorem
For Two Events With Proof
· Examples
14 9
Unit – 4 Mathematical Expectation and Binomial Distribution
· Concept of Discrete Random Variable and its Probability
Distribution
· Mathematical Expectation of Discrete Random Variable.
· Mean and Variance of Discrete Random Variable.
· Probability Distribution Function of Binomial Distribution
· Properties and Application of Binomial Distribution
· Mean and Variance of Binomial Distribution without Proof
· Examples
14 8
BUSINESS STATISTICS
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REFERENCES
• Fundamental of Mathematics and Statistics by V.K. Kapoor and S.C. Gupta – Sultan & Chand
• Fundamentals of Statistics by S. P. Gupta - Sultan & Chand
• Elements of Statistics by Elhance
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Name of
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B.B.A. III Core 19BBA304 Principles of Marketing
3 30 70 2 ½
Hours
COURSE OBJECTIVES
The objective of this course is to help the students understand the fundamental concepts and principles
of Marketing and Marketing Management. The course will be useful to real understand basic marketing
decisions, marketing practices and marketing environment. The topics in the course should be discussed
in relations to real marketing practices within and outside India.
COURSE CONTENT
Unit - 1 Introduction to Modern Marketing
Concept, meaning, nature and Importance of marketing management. Concepts of marketing-
Exchange, product, production, selling, marketing and societal marketing concepts.
Difference between marketing-selling- societal marketing concept. Marketing Mix –
meaning, elements and factors affecting marketing mix.
Unit – 2 STP – Segmentation, targeting and positioning.
Market segmentation – Concept, objectives, significance and bases for segmenting consumer
market (consumer characteristics and product characteristics approach) and Industrial market.
Marketing targeting – concept of market targeting and target marketing, strategies of
targeting. Positioning – concept, process.
Unit - 3 Consumer Behaviour
Concept, Importance, Factors affecting consumer behavior (Cultural, Social, personal and
psychological factors), Buying decision process – meaning, stages and managerial
Implications.
Unit – 4 Marketing Environment and study of competitors
Marketing Environment – Concept, factors and variables.
Online Marketing – concept, process, benefits and limitations
Green Marketing – Concept, Green Marketing Mix, Efforts and Importance
Analyzing Competition – Concept and Importance. Process of analyzing competition,
detailed study of marketing strategies for Market Leader, market challengers, Market
followers and Market Nichers.
REFERENCES
• R. B. Rudani, Basics of Marketing Management, S. Chand & Company, New Delhi, 2015
• Philip Kotler, Kevin Lane Keller, Abraham Koshy, and MithileshwarJha, Marketing Management, 14th edition, Person education, New Delhi, 2012
• S.A. Sherlekar, Marketing Management, Himalaya Publishing House, Mumbai, India, 2009
• V. S. Ramaswamy and S. Namakumari, Marketing Management, Global Perspective Indian Context, 4th Edition, Macmillan Publishers India Ltd, New Delhi, 2010
• John Quelch, and Kasturi Rangan, Marketing Management: Text and Cases, Tata McGraw-Hill, New Delhi, 2005
• Internet Sources
• R. Shrinivasan, Case studies in Marketing, The Indian Context, PHI Learning, Private Limited, New Delhi, 2012
PRINCIPLES OF MARKETING
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B.B.A. III Core 19BBA305 Human
Resource
Managemen
t
3 30 70 2 ½
Hours
COURSE OBJECTIVES
• To familiarize learners with basic concepts of Human Resource Management
• To introduce emerging issues in the field of HRM
COURSE CONTENT
Unit - 1 Human Resource Management
Concept and Functions, characteristics and significance of HRM, HR Policies, HR
Accounting, Changing environment of Human Resource Management- globalization,
workforce diversity, corporate downsizing, technological advances, cultural environment,
changing skill requirement, changing employee expectations
Unit – 2 Acquisition of Human Resource
Human Resource Planning- process and significance, job analysis – job description and job
specification; Recruitment – Concept and sources, e-recruitment, Selection – Concept and
process, placement and induction.
Unit - 3 Training and Development
Concept and Importance, Identifying Training and Development Needs, Designing Training
Programmes, methods of training, Evaluating Training Effectiveness; Introduction to
Management Development and Career Development.
Unit – 4 Performance appraisal and Compensation
Concept, nature and objectives; Traditional and Modern Techniques of performance
Compensation: concept- wage and salary, minimum, fair and living wage, factors influencing
compensation levels, job evaluation; methods of wage payments with their merits and
demerits.
REFERENCES
• K. Ashwathappa : HR &PM, Text and Cases: Tata MC Graw-Hill
• P. Subba Rao: Personnel and HRM: Text and Cases: Himalaya Publishing House
• Rao, V.S.P.: Human Resource Management- Text and Cases, Excel Books.
• Rudrabasavaraj M.N. Dynamics personnel Administration- Management of Human Resources, Himalaya Publication House.
• Gary Dessler. A Framework for Human Resource Management. Pearson.
• DeCenzo, D.A. and S.P. Robbins, “Personnel/Human Resource Management”, Prentice Hall of India, New Delhi.
• Chhabra, T.N. Essentials of Human Resource Management. Sun India Publication New Delhi.
• Ivancevich, John M. Human Resource Management. Mc.Graw Hill.
HUMAN RESOURCE MANAGEMENT
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B.B.A. III Core 19BBA306 Financial
Management
3 30 70 2 ½
Hours
COURSE OBJECTIVES
The objective of this course is to help the students understand the fundamental concepts and Finance &
Financial Management.
COURSE CONTENT
Unit - 1 Introduction to Financial Management
Meaning, Definitions and Nature, Functions/ Scope (Traditional Vs. Modern Approach),
Objectives of Financial Management- Profit Maximization and Wealth Maximization, Time
Value of Money: Concept; Compound Value and Present Value
Unit – 2 Sources of Finance
Sources of Finance: Equity Shares, Preference Shares, Debenture, Term Loans, Retained
earnings. Bridge finance, Venture Capital Financing – Lease Finance
Unit – 3 Capital Structure and Leverage
Concept of financial structure and capital structure, types/patterns, ideal capital structure,
determinants of capital structure
Under capitalization and over capitalization: Meaning, symptoms, causes, effects and
remedies
Leverage: Concept of leverage, Operating Leverage, Financial Leverage (Simples problems
should be asked)
Unit -4 Cost of Capital
Meaning and concepts, Measurement of cost of capital – cost of debt, cost of preference
shares, cost of equity shares, cost of retained earnings, overall cost of capital (WACC)
REFERENCES
• Financial Management: S N Maheshwari, Sultan Chand & Sons, New Delhi
• Financial Management: Khan & Jain, Tata McGraw Hill Publishing Co.
• Financial Management: I M Pandey, Vikas Publishing House, New Delhi.
• Financial Management: Ravi Kishor, Taxmann’s Allied Services Pvt. Ltd.Delhi
• Fundamentals of Financial Management: Prasanna Chandra, Tata Mc Graw Hills
• Financial Management: Pratapsinh Chauhan, Shanti Prakashan, Ahmedabad
• Financial Management: S. Bhatt, Excel Books
• Basic Financial Management: Saha, Tapas Rajan, World Press.
• Fundamentals of Financial Management: Bhabatosh Banerjee, Prentice Hall
FINANCIAL MANAGEMENT
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B.B.A. III Core 19BBA307 Corporate
Accounting
& Practices
3 30 70 2 ½
Hours
COURSE OBJECTIVES
To develop conceptual understanding regarding corporate accounting system and to prepare financial
statements with reference to Laws applicable in this respect.
COURSE CONTENT
Marks: 80 % Examples and 20 % Theory.
Unit - 1 Amalgamation of Companies
• Introduction, Meaning and Concepts • Accounting Treatment as per Indian Companies Act, 2013 and Indian Accounting Standard
14
• Journal Entries and Ledger accounts with Balance Sheet (Vertical Form) after Amalgamation.
• Practical Questions to be asked of basic level only. (Excluding Inter Company Transactions)
Unit –2 Absorption and External Reconstruction of companies
• Introduction, Meaning and Concepts • Accounting Treatment as per Indian Companies Act, 2013 and Indian Accounting Standard
14
• Journal Entries and Ledger accounts with Balance Sheet (Vertical Form) after Absorption and External Reconstruction.
• Practical Questions to be asked of basic level only. (Excluding Inter Company Transactions)
Unit –3 Final Accounts of Company
Horizontal and Vertical presentation of Final accounts - Provisions, Reserves and Capital
Reserves - Divisible profits and dividend - Legal requirements for appropriation of profits -
General Reserve. Preparation of final account in vertical form only (Simple terms).
Unit - 4 Analysis and Interpretation of Financial Statements
• Financial Statements: Meaning, objectives and limitations of financial statement, Classification of financial statements, Tools of analysis: Comparative Statements,
Common size statements, Trend analyses,
• Ratio analysis. Meaning and limitations of ratios, Analysis of financial statements on the base of the following ratios: Profitability Ratios, Liquidity Ratios, Turnover
Ratios, Capital Structure Ratios, Liquidity Ratios and Capital Gearing.
REFERENCES
• Financial Accounting - P.C.Tulsian, Tata McGraw Hill, Delhi
• Advanced Accounts - M.C.Shukla& - T.S. Grewal, S.Chand& Co., Delhi
• Advanced Accounting - S.N.Maheshwari, Sultan Chand & Sons, Delhi
• Advanced Accounting - R.L.Gupta & - M.Radhaswamy, Sultan Chand & Sons, Delhi
• Advanced Accounting - Ashok Sehgal & - Deepak Sehgal, Tata McGraw Hill, Delhi
• Modern Accounting – Hanif Mukherjee, Tata McGraw Hill, Delhi
CORPORATE ACCOUNTING & PRACTICES
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B.B.A. III Core 19BBA401 Entrepreneu
rship
developmen
t and Ethics
3 30 70 2 ½
Hours
COURSE OBJECTIVES
This course provides students with a solid introduction to the entrepreneurial process of creating new
businesses, role of Creativity and innovation in Entrepreneurial start-ups ,manage family-owned
companies ,context of social innovation and social Entrepreneurship and issues and practices of financing
entrepreneurial businesses.
COURSE CONTENT
Unit - 1 Introduction to Entrepreneurship
• Concept, Meaning and Definitions
• Evolution
• Features & Functions
• John Kao’s Model of Entrepreneurship
• Franchising – Concept, Features and Types
Unit – 2 Entrepreneurship Development Programme (EDPs)
• Meaning and Objectives and Fundamental Facts
• Evaluation of EDPs
• Phases of EDPs
• Role, relevance and achievements of EDP.
• Funding support by Government
Unit -3 Startup India Policy
Concept of Startup, Startup policy of Government, Specialized Institutions at National and
State level and District centers for Entrepreneurship Development
Women Entrepreneurship
Unit - 4 Introduction to Ethics
• Concept and Meaning
• Why ethical problems occur in business?
• Ethical Principles
• Moral Issues in Business:
• Utilitarianism: weighing social cost and benefits, Rights and duties, Justice and
fairness, ethics of care, Integrating utility, rights, justice and caring, An alternative
to moral principles: virtue ethics
REFERENCES
BBA SEMESTER - IV(Effective from October- 2020)
ENTREPRENEURSHIP DEVELOPMENT AND ETHICS
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• Fundamentals of Entrepreneurship and Small Business Management, by Vasant Desai, Himalaya Publishing House.
• Entrepreneurship Development, Tata McGraw Hill Publishing Company Ltd.
• Entrepreneurial Development by Dr. S.S. Khanka, S. Chand, New Delhi
• Entrepreneurship and small business: Burns P. . New Jersey: Palgrave.
• Entrepreneurship: Hisrich R and Peters M. New Delhi: Tata McGraw Hill.
• Entrepreneurship new venture creation: Hilt D H,. New Delhi: Prentice Hall of India.
• Manuel G Velasquez : Business ethics- concepts and cases Pearson.
• A.C. Fernando: Business Ethics Pearson Education.
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B.B.A. IV Core 19BBA402 Economics
for Business
Decision
3 30 70 2 ½
Hours
COURSE OBJECTIVES
• To provide basic knowledge basic principles, concepts and tools of managerial economics.
• To make enable students for understanding application/working of managerial economic theories, concepts and tools in real market conditions.
• To develop/enhance ability of student to take accurate decisions on basis of knowledge of principles, concepts and tools of economics.
COURSE CONTENT
Unit - 1 Introduction to Competition and Breakeven Analysis
Competition Analysis: Price Competition & Non Price Competition, Predatory and
Discriminatory Competition, Fair and Unfair Competition, Effective Competition
Breakeven Analysis: Introduction to Breakeven Analysis, Breakeven Point, Breakeven
Chart, Assumption and Uses
Unit – 2 Pricing Policies
Importance, Objectives, Factors affecting it, Methods and Strategies of Pricing-Cost plus
pricing, Going rate pricing, Skimming and Penetration pricing, Rate of return pricing,
Multi Stage pricing and Peak load pricing
Unit - 3 Price Differentiation
Meaning of Price Differentiation, When it becomes beneficial? Types of Differentiation-
Distributor’s Discounts, Quantitative discounts-Postage stamp pricing, Dual Pricing
Unit – 4 Capital Budgeting
Meaning of Capital Budgeting, Nature of Capital Budgeting (demand for capital, supply of
capital and capital rationing), methods of capital budgeting-
• Payback method
• Net present value method
• Average rate of return method
• Internal rate of return method
REFERENCES
• Managerial Economics : P. L. Mehta, Sultan Chand & Sons
• Managerial Economics: Varshney and Maheshwari, Sultan Chand & Sons,
• Managerial Economics : DM Mithani-Himalaya Publishing House
• Managerial Economics – Joel Dean
ECONOMICS FOR BUSINESS DECISION
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B.B.A. IV Core 19BBA403 Statistics for
Business
Decision
Making
3 30 70 2 ½
Hours
Note : Total Lectures 45 in Each semester.
COURSE OBJECTIVES
• To clear the Fundamental of Statistics
• Improve Logical Abilities
• To develop Research Aptitude
COURSE CONTENT
Unit - 1 Business Forecasting Marks No. of lecture
· Introduction
· Methods for forecasting
1. Moving Average Method
2. Least Square method
- Linear Equation
- Second degree parabola
3. Exponential Smoothing Method
· Examples
20 12
UNIT 2 Statistical Quality Control 20 12
· Introduction
· Advantages of SQC
· Causes of Variations in Quality Control
· Types of Variations
· Control Charts
- Variable Charts ( Mean and Range )
- Attribute Charts (p, np and C)
· Examples
UNIT 3 Statistical Decision Theory 15 11
· Introduction, meaning and scope
· Essential steps for Decision making
· Components of decision theory
· Decision Making without probabilities
- Maximax , Minimax, Hurwicz, Laplace, Maximin Regret
Criterions
· Decision Making with probability
- EMV, EOL, EVPI
· Examples
UNIT 4 Sampling and Estimation (Only Theory) 15 10
· Introduction
· Basic statistical law
· Methods of Sampling
· Advantages of Sampling
· Sampling distribution
· Central Limit Theorem
· Theory of Estimation
1. Types of Estimates
STATISTICS FOR BUSINESS DECISION MAKING
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2. Properties of Good Estimator
· Standard Error of Mean
· Estimation of the Population Mean
· Standard Error of Population Proportion
· Sample Size
REFERENCES
• Fundamental of Mathematics and Statistics by V.K. Kapoor and S.C. Gupta – Sultan & Chand
• Fundamentals of Statistics by S. P. Gupta - Sultan & Chand
• Elements of Statistics by Elhance
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B.B.A. IV Core 19BBA404 Marketing
Management
3 30 70 2 ½
Hours
COURSE OBJECTIVES
The course contains some important areas of modern marketing management theory and practices. The
objective of this course is to help the students understand and assimilate actual marketing practices and
marketing environment. The topics in the course should be discussed in relations to real marketing
practices within and outside India
COURSE CONTENT
Unit - 1 Product Decision
Product – concept, importance and types of Products.
Product Mix – concept of product line, product width, product depth, product item and
consistency. New Product development – Concept, Process, Need, reasons for failure.
Product Life cycle – concept, stages with strategies, factors affecting, Importance.
Consumer Adoption Process – concept, stages and managerial Implications.
Unit – 2 Pricing Decision
Concept, importance and objectives, factors affecting pricing, methods of price setting –
Cost oriented pricing, Auction pricing, psychological, price/quality pricing, skimming and
penetration pricing, price discrimination, discounts and allowances.
Unit - 3 Place ( Distribution ) Decision
Physical distribution – concept, importance and key decision areas.
Channel of distribution – concept, types
Middlemen – concept, types and services provided by middlemen.
Online Portals and Payment gateways- concept and functioning of online portals (snap deal,
amazon, flip cart, etc). Functioning and role of payment gateways with examples.
Unit – 4 Promotion Decision
Promotion – concept, objectives, factors affecting promotion decision
Tools of Promotion: - Advertising – Concept and features. Personal selling – concept,
features, difference between advertising and personal selling. Sales Promotion – concept,
types, merits and demerits. Publicity and Public Relation – concept, features, parties.
REFERENCES
• R. B. Rudani, Basics of Marketing Management, S. Chand & Company, New Delhi, 2015
• Philip Kotler, Kevin Lane Keller, Abraham Koshy, and Mithileshwar Jha, Marketing Management, 14th edition, Person education, New Delhi, 2012
• S.A. Sherlekar, Marketing Management, Himalaya Publishing House, Mumbai, India, 2009
• John Quelch, and Kasturi Rangan, Marketing Management: Text and Cases, Tata McGraw-Hill, New Delhi, 2005
MARKETING MANAGEMENT
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B.B.A. IV Core 19BBA405 Organisational Behaviour
3 30 70 2 ½
Hours
COURSE OBJECTIVES
Organisational Behaviour (OB) is an integration and application of Behaviour sciences to work situations.
Management students are expected to have basic knowledge of Organisational Behaviour (OB). The
syllabus of this subject is designed to provide valuable inputs for understanding, reasoning, predicting,
molding, and controlling human Behaviour. Various topics and theories have been incorporated to
relate the subject to real-world problems and issues.
COURSE CONTENT
Unit - 1 Introduction To Organisational Behaviour
Concept and definitions; salient Features, brief idea of contributing disciplines; Significance
of OB; Limitations of OB, Relation between OB and Management, Concept and Components
of International OB, Positive Organisational Behaviour – concept, characteristics and
significance
Unit – 2 Understanding Individual Behaviour
Concept of individual behaviour; Dynamics (Forces/Components) of Individual Behaviour;
Perception: Concept and Characteristics, Perceptual Process, Concept and Factors of
Perceptual Selectivity; Learning: Concept and Characteristics, Principles, Brief Idea of
Components of Learning Process; Personality: Concept and Characteristics, Factors, Types
of Personality
Unit - 3 Dynamics of Groups and Teams
Concept of Group Dynamics and Factors; Concept and Characteristics of Group; Needs for
Group Formation; Group Formation Process in Brief; Difference between Formal Group and
Informal Group; Concept and Characteristics of Team; Popular Forms of Team; Making
Teams Effective
Unit – 4 Basic Leadership and Motivation Theories
Motivation Theories: Theory X and Theory Y, Adam’s Equity Theory; Leadership
Theories: Life cycle theory of leadership, Fielders’ Contingency Theory; Managerial Grid;
Concept of and Characteristics of Transformational Leadership and Charismatic Leadership
REFERENCES
• Ramesh B. Rudani, Management and Organizational Behaviour, Tata McGraw-Hill Education Private Limited, New Delhi, India.
• Stephen P. Robbins, Timothy A. Judge, and Neharika Vohra, Organizational Behaviour, Pearson, New Delhi, India.
• John W Newstrom Organisational Behaviour, Tata McGraw-Hill Education Private Limited, New Delhi, India.
• Fred E. Luthans, Organisational Behaviour, McGraw-Hill, New York, International Edition, 2005.
ORGANISATIONAL BEHAVIOUR
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B.B.A. IV Core 19BBA406 Corporate
Finance
3 30 70 2 ½
Hours
COURSE OBJECTIVES
To provide insight to understand the concepts and theories and to develop skills for practical
application of financial data to make better financial decision.
COURSE CONTENT
Unit - 1 Long Term Investment Decisions
Meaning, significance and process of Capital Budgeting
Evaluation Techniques – Average Rate of Return Method, Pay Back Method, Net Present
Value Method, Internal Rate of Return Method, Terminal Value Method, Profitability Index
Method (including merits, demerits and practical problems)
Unit - 2 Working Capital Management
Meaning and concepts of working capital, Need for working capital (including operating
cycle concept), Factors determining working capital, A brief idea on Inventory
Management, Cash Management and Inventory Management (only concept and objectives/
significance)
Unit – 3 Inventory, Cash and Receivables Management
Inventory Management: Concept, significance and techniques of inventory management,
Receivables Management: Concept, significance and elements of receivables management.
Cash management: Concept, significance, Cash budget (Simple problems should be asked
excluding Cash Budget)
Unit – 4 Dividend Decision
Meaning and Types of Dividend; Determinants of Dividend Policy; Dividend Policies:
Constant Dividend Payout, Constant Dividend Rate, Optimum Dividend Policy
REFERENCES
• Financial Management: I Am Pandey, Vikas Publishing House, New Delhi
• Essentials of Financial Management: George E Picha, Haper & Row
• Financial Management and Policy: James Van Horne, Prentice Hall of India
• Financial Management: S N Maheshwari, Sultan Chand & Sons, New Delhi
• Financial Management: Khan & Jain, Tata McGraw Hill Publishing Co.
• Financial Management: Ravi Kishor, Taxmann’s Allied Services Pvt. Ltd.
• Fundamentals of Financial Management: Prasanna Chandra, Tata McGraw Hills
• Financial Management: Pratapsinh Chauhan, Shanti Prakashan, Ahmedabad
CORPORATE FINANCE
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B.B.A. IV Practical 19BBA407 Practical
Studies
3 - 100 -
A. Preparation of Product Project Report (50)
B. Viva – Voce (50)
Note: -Previous year’s list of products should not be considered in the current year to avoid copy. It is
advisable to present a rough copy of PPR duly verified and signed by a concerned teacher.
It is advisable to refer a concerned DIC and a concerned financial institute etc. to collect the relevant up
to date information by a student.
A. PREPARATION OF PRODUCT PROJECT REPORT A discussion of the following points should be made before the commencement of the preparation
starting the Unit: Factors to be considered in relation to location of a project:
✓ DECLARATION
✓ ACKNOWLEDGEMENT
✓ PREFACE
1. INTRODUCTION: - PROJECT AT A GLANCE
• PRODUCT SELECTION : i) Self Contribution ii) Experience: Technical and Managerial or
Business (Non-technical) iii) Knowledge: Product related and Business related iv)Product’s
Market Position: Market Competition v) Raw Materials, Labour, Skill requirements
vi)Government Policy and attitude in terms of subsidy, loan etc. G.S.F.C., I.D.B.I or Government
Banned item list.
• NAME OF THE UNIT – Relevant to product and services, Should be concise and easy to
remember and pronounce.
• PROFILE OF THE UNIT –
i) Name of the Unit :
ii) Address for communication:
iii) Type of the Unit ( form ) :
iv) Name of the Product :
v) S.S.I .Registration No. : An application is made with ……….DIC for registration vi)
Subsidy Registration No.: An application is made with ……..DIC for registration vii)
Other Registration No. if any:
viii) Details of the location of the Unit:
A) Whether Rented B) G.I.D.C. Estate C) Purchase of Land
ix) Owner’s Names and Addresses:
x) Bankers
• OWNER’S / PROMOTER’S BIO-DATA
• PRODUCT INTRODUCTION AND MARKET ANALYSIS
• PROPOSED LOCATION’S JUSTIFICATION
Site Selection: Raw Materials, Government Policy, Infrastructure facility, Market and Land
allocation.
• LAND ACQUISITION – Self owned , Rented, Newly purchased
Government Land.
• GOVERNMENT INSTITUTIONS HELPFUL IN
PRACTICAL STUDIES
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1) Product Selection - Industrial Extension Beauro, A’bad.Small Industry Service Institute (
SISI ) A’bad, Rajkot. Gujarat Industrial and Technical Consultancy Organisation
Ltd.(GITCO), DIC, CED, Poly Techno. Transfer Centre (PTC), A’bad
2) Acquiring Land - G.I.D.C., Government Wasteful Land, Private Estates Loan
Lending Institutes like G.S.F.C., Banks etc.
3) Marketing - GITCO, National Small Industry Corporation (NSIC), Gujarat Small Industries
Corporation ( GSIC ) A’bad, Rajkot. Small Industry Service Institute ( SISI ) Gujarat
Export Corporation.
4 ) Training -C.E.D., Dimond Jubilee Institute, Baroda, S.I.S.I. , P.T.C. for engineering
products. D .I.C. for small and cottage industry, Hosiery Training Centre, A’bad
and Khadi Gramodyog Board.
5) Raw Materials – Gujarat Small Industries Corporation and Small Industry Service
Insti.(SISI).
• GOVERNMENT PROCEDURE - S.S.I. registration with District Industry Centre at District
level. - Subsidy Registration. Other licenses from Central or State Govt., Local bodies like
Municipal Authorities
2. PRODUCTION DEPARTMENT
• INTRODUCTION.
• MACHINERIES
Quotations for machineries and construction purposes (At least from 3 parties)
• RAW MATERIALS.
Types of raw materials required in production, Sources with name of suppliers.
• PRODUCTION PROCESS
Details of every step, material consumption, electricity consumption.
• PLANT LAYOUT.
• PRODUCTION CAPACITY
Installed -100% , Utilized----
3. MARKETING DEPARTMENT
• INTRODUCTION.
• MARKTING PLANNING.
• PRODUCT STRATEGIES.
Product mix and market testing
• PRICING STRATEGIES.
Specific Pricing method, specific factors consideration, price calculation.
• DISTRIBUTION STRATEGIES.
Channel of distribution, (Role and profit margin of middlemen)
• PROMOTION STRAGEGIES.
With respect to Advertising / personal selling /sales promotion and publicity.
4. FINANCE DEPARTMENT
• INTRODUCTION.
• FIXED CAPITAL COST OF A PROJECT.
• TOTAL COST OF A PROJECT
• WORKING CAPITAL REQUIREMENTS.
• FINANCIAL ARRANGEMENT.-
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Sources of Finance / Financial Arrangement, Means of Finance
• PROFITABILITY OF A PROJECT.
• RENT – TAXES – INSURANCE.
• INTEREST, DEPRECIATION AND ADMINISTRATIVE EXPENSES
• TRADING ACCOUNT, PROFIT AND LOSS ANALYSIS AND BALANCE SHEET.
• B.E.P. STATEMENT.
5. HUMAN RESOURCE DEPARTMENT
• INTRODUCTION.
• HUMAN RESOURCE REQUIREMENTS.
Total manpower planning- skilled, semi skilled and unskilled.
• RECRUITMENT AND SELECTION.
Sources and process in short.
• TRAINING.
Specific Method/methods of training
• WAGES AND COMPENSATION.
Specific method for skilled and unskilled staff.
• EMPLOYEE WELFARE
6. PROJECT SUMMARY
7. PROJECT ADVANCEMENT AND FUTURE PROSPECTS
B. VIVA – VOCE ……………………………………………………… (50) A viva
should cover the questions pertaining to the above points duly discussed with the students before the
commencement of the preparation of the report.
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Name of
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Time
Duration
B.B.A. V Core 19BBA501 Business Environment
3 30 70 2 ½
Hours
COURSE OBJECTIVES
• To provide basic knowledge basic components of business Environment.
• To develop/enhance ability of student to know impacts of components of business Environment on
operations of companies.
• To make enable students to know/measure possible impacts of changes in components of business
Environment on functions of business organization.
• To develop ability of students to forecast/indicate possible impacts of change in economic policies and
laws on operations of companies,
COURSE CONTENT
Unit - 1 Introduction to Business Environment
Definition of business environment, Internal and External Environment (Micro & Macro
Environment, Economic & Non Economic Environment)
Unit – 2 LPG
Concepts of Liberalization, Privatization and Globalization, Meanings of Globalization &
Privatization, their impacts on Indian Economy
Unit - 3 Public Finance
Fiscal Policy-Objectives and tools, Public Debt, Public Revenue and Public Expenditure,
Central Budget
Unit – 4 International Institutions
History, Objectives, Structure, Functions, Achievement and failures of World Bank,
International Monetary Fund, World Trade organization and European Union
REFERENCES
• Business Environment: Francis Cheru nilam - Himalaya Publishing house
• Essentials of Business Environment: K. Aswathapa- Himalaya Publishing house
• Indian economy: VK Puri& SK Misra - Himalaya publication house
BBA SEMESTER - V(Effective from June- 2021)
BUSINESS ENVIRONMENT
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B.B.A. V Core 19BBA502 Business Law
3 30 70 2 ½
Hours
COURSE OBJECTIVES
To impart preliminary knowledge in respect of Laws to be followed while carrying the business.
COURSE CONTENT
Unit - 1 Introduction to law and legal system.
• Introduction to law, Object of law, Need for the knowledge of law, sources Mercantile law.
• Preamble to the constitution of India (with explanation of all the terms used in the preamble)
• Fundamental Rights, Fundamental Duties (Briefly).
• Hierarchy of the judiciary and the courts in India.
Unit – 2 Contract Law - I
• Object, definition and features of Contract law.
• Essential elements of contracts.
• Classification of contracts
• Offer and legal rules as to an offer, Acceptance and legal rules as to acceptance.
• Consideration and legal rules as to consideration. Exceptions to the rule ‘no consideration no contract’.
• Capacity to contract: contracts with a minor, contracts with people of unsound mind, contracts with people disqualified by law.
• Quasi Contracts.
Unit - 3 Contract Law - II
• Free consent: consent and free consent, (brief description of Coercion, Undue influence, Misrepresentation, Frauds and Mistake)
• Legality of Object: When consideration or object is unlawful. Unlawful and illegal agreements.
• Void agreements: List of void agreements, uncertain agreements, wagering agreements.
• Contingent contracts: meaning and rules of contingent contracts.
• Performance of contracts: Meaning and requisites of a valid tender, who must perform a contract.
• Discharge of contracts: Discharge by performance, Discharge by agreement or consent, Discharge by impossibility, Discharge by lapse of time, Discharge by operation of law,
Discharge by breach of contract.
• Remedies for breach of contracts: Rescission of the contract, Suit for damages (very brief description of different types of damages), Suit upon quantum meruit, Suit for specific
performance, Suit for injunction.
Unit – 4 Special Contracts – I & II
Indemnity and Guarantee
• Definitions: Contracts of Indemnity and Contracts of Guarantee.
• Distinction between contracts Indemnity and Guarantee. Bailment and Pledge
• Definition of contracts of Bailment
• Requisites of Bailment.
• Definition of Contracts of Pledge.
• Difference between Bailment and Pledge. Law of agency
BUSINESS LAW
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• Definition of Agent and Principal, Essentials of relationship of Agency, Rules of Agency.
• Creation of Agency: by Express Agreement, by Implied Agreement, by Ratification (Excluding Requisites of Ratification) and by Operation of Law.
• Classification of Agents.
• Rights and Duties of Agents.
• Rights and Duties of Principal.
• Termination of Agency
REFERENCES
• Elements of Mercantile Law, N. D. Kapoor, Sultan Chand & Sons, New Deli
• Indian Contract Act, Sale of Goods Act and Partnership Act; Desai TR : SC Sarkar & Sons
• Mercantile Law, S.S. Gulshan :,Excel Books
• Legal Aspect of Business, Pathak:,TMH
• The Negotiable Instruments Act; Khergamwala JS : NM Tripathi
• The Principles of Merchantile Law, Singh Avtar , Eastern Book Company
• Business Regulatory Framework, Maheshwari & Maheshwari:, Himalaya Publishing
• Business Law , Kapoor ND : Sultan Chand & Sons
• The Constitution of India: Bare Act with short notes for students A. R. Khan, Publisher: Access Publishing.
• Indian Judicial System
Mathew, P.D. & P.M. Bakshi, Publisher: New Delhi: ISI, 2002
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Exam
Time
Duration
B.B.A. V Core 19BBA503 Production & Operations
Management
3 30 70 2 ½
Hours
COURSE OBJECTIVES
To understand the production and operation function and familiarize students with the technique for planning and
control.
COURSE CONTENT
Unit - 1 Introduction to Production and Operations Management
Concept and Definition of Production Management and Operations Management, Objectives of Operations management, decision areas in operations management, recent trends in operations
management, difference between manufacturing and service operations.
Unit – 2 Process Selection
An overview of major process decisions, A detailed study of the, advantages and limitations of job shop process, batch process, assembly process, continuous process characteristics and project process.
Unit - 3 Aggregate Planning and Maintenance Management
Concept of aggregate plan, Importance of Aggregate plan, Approach to aggregate planning, Concept of Capacity Planning and CRP (Capacity Requirement Planning), Maintenance Management –
Concept, Importance, Types of Plant Maintenance.
Unit – 4 Facility Location and Facility Layout
Introduction to Facility Location, steps in location selection and factors affecting- selection of region, community and site selection.
Introduction to Facility Layout, factors affecting facility layout, objectives of a good layout, types of
layout ( product, process, combined , cellular , static layout)
REFERENCES
• Production and Operation Management, S.A.Chunawalla and D.R. Patel, Himalaya Publishing House,
Mumbai
• Production and operation Management K. Aswathappa and K. Shridhara Bhatt ,Himalaya Publishing
House, Mumbai
• Operations Management, Mahadevan B, Pearson Education, New Delhi,2008
• Operations Management, Russel & Taylor, Pearson Education, New Delhi,2008
• Operations Management, Chase, Jabocs and Acquiliano, Tata McGraw Hill,
• Operations Management, Krajawski & Ritzman, , Pearson Education, New Delhi, 2003
• Production and Operations Management, Bedi Kanishka, OXFORD University Press
• Production and Operation Management, Bhatt K.S, Himalaya Publishing House,
PRODUCTION AND OPERATION MANAGEMENT
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B.B.A. V Core 19BBA504 Direct Taxes 3 30 70 2 ½
Hours
COURSE OBJECTIVES
To develop conceptual understanding regarding Direct Tax Laws and to Prepare Returns and make them
introduced with assessment procedure.
COURSE CONTENT
Marks: 80 % Marks for Practical Problems and 20 % Marks for theory questions.
Unit – 1 Introduction, Definition and Residential Status of an Assessee
• Introduction: Introduction of Direct Taxes and Methods of Taxes
• Definitions: Person, Income, Assessee, Previous Year, Assessment Year, Gross Total Income,
Total Income, Agricultural Income. Heads of Income
• Residential status and Incidence of Tax
Unit – 2 • Income from Salary (Section : 80C)
Unit - 3 • Income from House Property (Sec. 22 to 25 only)
Unit – 4 • Income from Business/Profession
NOTE:
• The Syllabus is restricted to study of specified section only.
• The Law In force on 1st April immediately preceding the commencement of Academic year will be
applicable for ensuing Examinations.
• Study of rules is not implied for unless and until specifically mentioned.
REFERENCES
• Students guide to income tax- Vinod Singhania, Taxman Publication
• Systematic approach to income tax- Girish Ahuja & Gupta, Bharat Law Publication
• Income Tax: T M Manoahan
• Direct Tax ready reckoner, N. V. Mehta, Kuber Publication
DIRECT TAXES
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B.B.A. V Core 19BBA505 Cost & Management
Accounting
3 30 70 2 ½
Hours
COURSE OBJECTIVES
To Impart the Knowledge of Basic cost concepts, element of cost & Preparation of Cost Sheet and to provide basic
knowledge of important Methods & Techniques of costing.
COURSE CONTENT
Marks: 80 % Practical Examples, 20 % Theory.
Unit - 1 Process Costing
• Introduction, meaning and Concepts • Practical questions of Normal Wastage, Abnormal Wastage/Gain
• Practical questions excluding inter process profit and incomplete units.
Unit – 2 Budgetary Control
Meaning and significance of budget and budgetary control, Types of Budget, budget centers;
Procedure of budgetary control system, preparation of cash budget and flexible budget only.
Unit – 3 Standard Costing
Meaning of Standard Cost and Standard Costing, Advantages, Limitations and Applications;
Computation of Material and Labor Variances only.
Unit – 4 Activity Based Budgeting
Meaning, ABB and Traditional Budgeting, Process and Benefits of ABB
Zero Base Budgeting – Meaning, Advantages and Limitations
REFERENCES
• Cost Accounting Principles and Practice: M N Arora, Vikas Publishing
• Cost Accounting: S P Jain and K L Narang, Kalyani, New Delhi
• Cost Accounting by S.N. Maheshwari, Sultan Chand, Delhi
• Cost Accounting Principles and Practice: M N Arora, Vikas Publishing
• Cost Accounting: S P Jain and K L Narang, Kalyani, New Delhi
• Practical Costing: P C Tulsian, Vikas Publishing
• Cost Accounting: Theory & Practice: Bhabatosh Banerjee, Prentice Hall of India Ltd., New Delhi
• Strategic Cost Management: Jawahar Lal, Himalaya Publishing House, Mumbai
COST & MANAGEMENT ACCOUNTING
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B.B.A. V Elective 19BBA506 Advanced Marketing
Management
3 30 70 2 ½
Hours
COURSE OBJECTIVES
Marketing theories and practices across the globe are drastically changing. Course contents of the course
‘Advanced Marketing Management’ contains some advanced and varied areas, topics and concepts to help
students assimilate modern marketing theory and practices across the globe. The paper will help the student to
develop necessary marketing knowledge and skills that will be instrumental in their career.
COURSE CONTENT
Unit - 1 Marketing Research
Definition, objectives and Importance, process.
Data sources (Primary and Secondary), Research Approaches (Survey, Observation, Panel,
Experimental), Research Design(Exploratory, Descriptive, causal), Research Instrument -
Questionnaire (Meaning, process and types of questions), Sampling ( Sampling Unit,
sample size and Sampling Procedure), contact methods (Interview, Telephonic, Mail,
Online). Research Report (concept, qualities and format), Limitations of marketing research.
Unit – 2 Managing Advertising
Meaning, Importance, objections (Positive and Negative aspects), Advertising Media
(Meaning, types and factors), Advertising message (concept and process), Advertising
budget (Concept, methods and factors), Advertising copy (Meaning, elements, types and
layout), Advertising agency (Meaning, Functioning, functions, benefits and examples).
Unit - 3 International Marketing and online shopping
International Marketing: Concept, characteristics, entry methods, Importance, Forces
including Push and Pull forces leading to growth of international marketing,
Online shopping: Concept and payment options. Majors players of online shopping
Unit – 4 Case Study
Introduction - Define Case Study - Nature of Case Study - Objectives of Case Study - Importance of Case Study - Main Components of Case Study – Problems in Using Cases – Method of Using
Case – Advantages – Limitations
REFERENCES
• Philip Kotler, Kevin Lane Keller, Abraham Koshy, and MithileshwarJha, Marketing Management, 14th
edition, Person education, New Delhi, 2012
• R. B. Rudani, Basics of Marketing Management, S. Chand & Company, New Delhi, 2015
• S.A. Sherlekar, Marketing Management, Himalaya Publishing House, Mumbai, India, 2009
• John Quelch, and Kasturi Rangan, Marketing Management: Text and Cases, Tata McGraw-Hill, New Delhi,
2005
• V. S. Ramaswamy and S. Namakumari, Marketing Management, Global Perspective Indian Context, 4th
Edition, Macmillan Publishers India Ltd, New Delhi, 2010
• R. Shrinivasan, Case studies in Marketing, The Indian Context, PHI Learning, Private Limited, New Delhi, 2012
ADVANCED MARKETING MANAGEMENT
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Duration
B.B.A. V Elective 19BBA507 Investment Banking &
Financial
Services
3 30 70 2 ½
Hours
COURSE OBJECTIVES
The objective of this paper is to know the different aspects of Investment banking, mergers and acquisition and
the detailed SEBI guidelines on issue management.
COURSE CONTENT
Unit - 1 Introduction
Indian Financial System – an overview,
Investment Banking – concept, functions and duties & responsibilities, SEBI guidelines for
investment/merchant banker, Recent developments and challenges for merchant banker
Unit – 2 Issue Management
Public Issue – Concept & procedure, Promoter’s Contribution, Book-Building and Issue
Pricing, Green Shoe Option ,Right Issue, Private Placement ,Post Issue Work and Obligations
Intermediaries to Issue – Brokers, Sub-brokers and Underwriters
Unit - 3 Leasing and Hire Purchase
• Concepts of leasing, types of leasing – financial & operating lease, direct lease and sales &
lease back, advantages and limitations of leasing, Lease rental determination; Finance lease
evaluation problems (only from Lessee’s angle),
• Hire Purchase interest &Installment, difference between Hire Purchase & Leasing, Choice
criteria between Leasing and Hire Purchase,
Unit – 4 Venture Capital and Credit Rating
• Venture Capital – Concept, Evolution, Process, VC Scenario in India
• Credit Rating – Concept, Types, Merits and Demerits, Credit Rating Agencies and their
Methodology
REFERENCES
• M.Y.Khan: Financial Services, Tata McGraw –Hill.
• Machiraju: Indian Financial System, Vikas Publishing House.
• J.C.Verma: A Manual of Merchant Banking, Bharath Publishing House.
• K.Sriram: Hand Book of Leasing, Hire Purchase & Factoring, ICFAI, Hyderabad.
• Ennew.C.Trevor Watkins & Mike Wright: Marketing of Financial Services, Heinemann Professional
INVESTMENT BANKING AND FINANCIAL SERVICES
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Duration
B.B.A. V Elective 19BBA508 Managemen
t of
Industrial
Relations
3 30 70 2 ½
Hours
COURSE OBJECTIVES
• To acquaint students with concepts of Industrial Relations
• To introduce the concept of Industrial Disputes and the legal procedures for their settlement
• To provide a brief knowledge about the role of trade unions in the Industrial Relations system
COURSE CONTENT
Unit - 1 Basic framework of Industrial relations:
Concept of Industrial relations characteristics, objectives , significance and factors affecting industrial relations, parties in industrial relations- workers employers and government, trade
unions, approaches to industrial relations, globalization and industrial relation, Suggestions to
improve Industrial Relations in India
Unit – 2 Industrial Disputes in India
Meaning–Difference between Industrial Disputes and Industrial conflict –Forms of Industrial Disputes– Impact of Industrial Disputes– Difference between Human Relations and Industrial
Relations– Prevention and settlement of industrial disputes, Industrial disputes Act 1947
Unit - 3 Worker’s Participation in Management
Definition, origin, Nature, objectives, forms of Worker’s Participation in management- Works Committee - Joint management Councils, Shop councils - Joint councils, board level participation,
Concept and working of Quality circles, Employee Empowerment
Unit – 4 Trade Unionism, Collective Bargaining and Negotiation
Concept, Functions of Trade Unions, Types of Trade Unions, Problems of Trade Unions in India. Collective Bargaining –Concept, Principles– Forms of Collective Bargaining, Negotiation - Effective
negotiation, Current trends, issues and practices in Negotiation in Indian Industries.
REFERENCES
• Arun Monappa, Industrial Relations, Tata McGraw-Hill
• C. B. Mamoria, Satish Mamoria& S. V. Gankar, Dynamics of Industrial Relations.
• C. S. Venkata Ratnam, Industrial Relations, Oxford
• G. A. Armstrong: Industrial Relations-An Introduction, George G. Harrap & Co. Ltd., London.
• P. C. Tripathy: Personnel Management and Industrial Relations, Sultan Chand & Sons, New Delhi.
• P.R.N. Sinha,Indu Bala Sinha and Seema Priyadar shaniShekhar: Industrial Relations, Trade Unions and
Labour Legislations, Pearson
• Ratna Sen, Industrial Relations in India: Shifting Paradigm, Macmillan
• S. C. Srivastava: Industrial Relations and Labour Laws, Vikas Publishing House, New Delhi
MANAGEMENT OF INDUSTRIAL RELATIONS
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External
Exam
Time
Duration
B.B.A. V Elective 19BBA509 Fundamenta
ls of
operations
research
3 30 70 2 ½
Hours
COURSE OBJECTIVES
The objective of this paper is to familiarize the students with basic techniques of operations research.
COURSE CONTENT
Unit - 1 Introduction of Operations Research
· Nature of Operations Research
· Characteristic of Operations Research
· Methodology of Operations Research
· Models of Operations Research
· Applications of Operations Research
Unit – 2 Linear Programming -1
· Meaning and uses of L.P.
· Various terms which are used in L.P.
· Mathematical Formulation of the L.P.
· Assumptions and Limitations of L.P.
· Optimum solution of L.P. by Graphical Method
· Typical Examples.
Unit - 3 Linear Programming -2
• Slack and Surplus variables.
• Optimum solution of L.P. by simplex Method (for two & three variables only)
• Transformation of a given problem into dual problem and its optimum solution.
• Typical Examples.
Unit – 4 Transportation Problem
• Introduction of T.P.
• Initial method of solving T.P.
(1) North-West corner rule method
(2) Matrix minima method
(3) Vogel’s approximation method
• Optimum method for solving T.P.
(1) MODI method,
(2) Stepping stone method
REFERENCES
• Operations Research Theory and Applications (2nd edition): J K Sharma (Macmillan India)
• Operations Research Techniques for Management: V.K. Kapoor (Sultan Chand & Sons)
• Operations Research: Kanti Swarop, P.K. Gupta & Man Mohan (Himalaya Publication)
• Quantitative Techniques in Management: N.D. Vera (TATA McGraw Hill)
FUNDAMENTALS OF OPERATIONS RESEARCH
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Code
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Cred
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Intern
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Extern
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External
Exam
Time
Duration
B.B.A. VI Core 19BBA601 Legal
aspects of
Business
3 30 70 2 ½
Hours
COURSE OBJECTIVES
The objective of the course is to impart basic knowledge of the provisions of the Companies Act 2013 and Rules.
Case studies involving issues in corporate laws are required to be discussed.
COURSE CONTENT
Unit - 1 Negotiable Instruments Act
• Definition of Negotiable Instrument
• Characteristics of Negotiable Instrument.
• Promissory Note: Definition and essential elements.
• Bill of Exchange: Definition and essential elements.
• Difference between Promissory Note and Bill of Exchange.
• Cheques: Definition.
• Difference between Cheques and Bill of Exchange.
• Holder and Holder in due course
• Discharge of Negotiable Instrument.
Unit – 2 Sale of Goods Act 1930
• Sale and agreement to sell.
• Implied conditions and warranties,
• Sale by non-owners.
• Rights of unpaid seller.
• Difference between sale and agreement to sell
• Difference between sale and hire purchase agreement
• Caveat Emptor with Exceptions
Unit - 3 Factories Act
• Object and Scope of the Act
• Important Definitions
• Inspector: Appointment (section 8), Duties (section 9).
• Certifying Surgeon: Appointment and Duties (section 10)
• Health of workers (section 11 to 20)
• Safety of workers (section 21 to 41)
• Welfare of Workers (section 42 to 50)
• Working hours of Adults (section 51 to 62)
Unit – 4 Other Laws
• Consumer Protection Act: Rights of Consumer, Consumer council (briefly), Consumer Redressal Agencies (briefly)
• Intellectual Property Rights: History, Overview of the law, Copyrights, Patents, Trademarks, Designs and Geographical Indicators.
BBA SEMESTER – VI (Effective from October- 2021)
LEGAL ASPECTS OF BUSINESS
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• The Right to Information Act 2005: Salient features and coverage of the act, definition of terms information, right.
REFERENCES
• Elements of Merchantile Law, N. D. Kapoor, Publisher: Sultan Chand & Sons.
• Law Relating to Intellectual Property Rights, M. K. Bhandari, Publisher: Central Law Agency
• Intellectual property rights & development in India, M. Kumar Singh, Publisher: NAVYUG Publishers
& Distributors
• Intellectual Property Rights (IPRs): TRIPS Agreement & Indian Laws, E. T. Lokganathan, Publisher:
New Century Publication
• Cases and Material on Consumer Protection Act, 1986, Prof. K. Madhusudhan Rao, Publisher: Asia
Law House
• Consumer Protection – Law and Practice, V.K.Aggarwal, Publisher: Bharat Law House Publisher’s
Distributors
• Law of Consumer Protection: Principles and Practice, Singh, Avtar (2005), Publisher: Eastern Book
Co. Lucknow.
• Right to information, Anil kumar, Neha publishers, india
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Course/Paper
Code
Course/Pap
er Title
Cred
it
Intern
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Marks
Extern
al
Marks
External
Exam
Time
Duration
B.B.A. VI Core 19BBA602 Direct
Taxes &
GST
3 30 70 2 ½
Hours
COURSE OBJECTIVES
This course aims at making students conversant with the concept of tax planning and Indian tax-laws, their
practical applications and also to provide basic knowledge for tax planning and its impact on decision making.
COURSE CONTENT
Marks: 40 % Practical, 60% Theory
Unit - 1 Income from Capital gain
Unit – 2 Income from other sources
Unit - 3 Deductions and Relief from Gross Total Income (Section 80CCC, 80CCD, 80CCG, 80D, 80DD,
80DDB, 80E, 80EE, 80TTA, 80U, 80G)
Unit – 4 Goods and Service Tax:- Introduction and Meaning, Benefits of GST, Types of GST, Rates of GST, Concept of Input
Tax Credit and Supply- GST registration, GST council and GST service providers.
Forms of GST.
NOTE:
• The Law In force on 1st April immediately preceding the commencement of Academic year will be
applicable for ensuing Examinations.
• Study of rules is not implied for unless and until specifically mentioned.
REFERENCES
• Corporate Tax Planning: V K Singhania, Taxmann Publications Pvt. Ltd., New Delhi.
• Corporate Tax Planning and Management: Girish Ahujaand Ravi Gupta. Bharat
Law House, Delhi.
• Tax Planning under Direct Taxes: Acharya, Shuklendra and M.G. Gurha. Modern Law Publication,
Allahabad.
DIRECT TAXES & GST
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Cred
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Extern
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External
Exam
Time
Duration
B.B.A. VI Core 19BBA603 Financial
Institutions
& Markets
3 30 70 2 ½
Hours
COURSE OBJECTIVES
• To provide basic knowledge basic principles, concepts and tools related to financial institutions.
• To make aware students about history, objectives, functions, policies and modus operandi of financial
institutions.
• To develop ability of students to know impacts of change in policies of various financial institutions on
various segments-individually and collectively.
COURSE CONTENT
Unit - 1 Money market
Introduction, importance, structure of money market
• Unorganized sector(loan companies, chit funds, Nidhis, money lenders &indigenous bank)
• Organized sector
- Sub market (call money market, treasury bill market, repo market, commercial money
market, trade and commercial money market)
- Participating institutions (RBI, discount and fiancé money house of India, mutual funds,
IFC)
- Instruments
• Reform measures to strengthening Indian money market.
Unit – 2 Capital market
• Introduction
• Structure of capital market
o Financial institution (IFC, IDBI, EXIM bank, SIDBI, IDFCI, SFCs, LIC)
o Securities market (Guilt – edged market, Corporate securities market)
• Role of capital market
• Growth of capital market
o Government securities market
o Corporate securities market
• Factors contributing to growth of capital market
• Problems of Capital Market
o Problems of equity market
o Problems of debt market
Unit - 3 Reserve Bank of India
History, Organization & Management, functions, Monetary policy (definition, objectives,
instruments of monetary policy)
Unit – 4 Institutional financing
Introduction, classification of financial institutions:
• All India development institutions (IFCI, IDBI, SIDBI, ICICI)
• Specialized financial institutions (EXIM bank, TFCI, IDFC)
Note: weight should be given to history, objectives, functions and modus operandi of these
institutions.
FINANCIAL INSTITUTIONS AND MARKETS
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REFERENCES
• Financial Institutions and Markets: L.M. Bhole, Tata McGraw Hill Publishing Company
• Indian Financial System: P.N. Varshney & D.K. Mital, Sultan Chand & Sons
• Indian Economy: V.K. Puri & S.K. Misra: Himalaya Publishing House
• Financial Services: M.Y. Khan, McGraw Hill Higher Education
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Cred
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Intern
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Extern
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External
Exam
Time
Duration
B.B.A. VI Core 19BBA604 Accounting
for
Managerial
Decisions
3 30 70 2 ½
Hours
COURSE OBJECTIVES
To develop conceptual understanding regarding management accounting and use of accounting data for
managerial decisions.
COURSE CONTENT
Marks: 80 % Practical Problems and 20 % Theory.
Unit - 1 Marginal Costing
Meaning and significance of marginal cost and marginal costing, contribution; P/V ratio, Key
factors, Break Even Point, Margin of Safety; application of marginal costing and profit planning.
Unit – 2 Decision Making.
Charges in sales, Adding or discontinuing products, Make or buy decision, Selling or further
processing, Selling in foreign market
Unit - 3 Cash Flow Statement
Meaning and significance of cash flow statement; distinction between fund flow statement and cash
flow statement, Sources and use of cash, Preparation of cash flow statement as per companies act.
and Accounting Standard 3
Unit – 4 Responsibility Accounting
Meaning and significance of Responsibility Accounting, responsibility center, organization structure of responsibility accounting, limitations of responsibility accounting, Divisional
Performance.
REFERENCES
• A Textbook of Cost and Management Accounting. M.N. Arora, Vikas Publishing
• Management Accounting: M.Y. Khan, and P.K. Jain
• Cost Accounting: Theory and Problems, S.N. Maheshwari, and S.N. Mittal, Shree Mahavir Book Depot
(Publishers)
• Fundamental of Management Accounting - Ghosh and Gupta
• Management Accounting- Hingorani and Ramnathan
• Introduction to Management Accouting - CT Horngren
• Management Accounting – Principles- R N Anthony
• Management Accounting- N P Shrinivas
• Management Accounting- I M Pandey
ACCOUNTING FOR MANAGERIAL DECISIONS
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Code
Course/Pap
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Cred
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Intern
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Extern
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External
Exam
Time
Duration
B.B.A. VI Project 19BBA605 Practical
Studies
3 - 50 P
50 V
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COURSE OBJECTIVES
The objective of industrial training in Semester VI of B B A programme is to give them perspectives about the
organization and functioning in the following areas of management:
COURSE CONTENT
(Practical Studies Report: 50 Marks, Viva Voce: 50 Marks)
PART-A:AREA OF STUDY: The students shall be placed in any one of the different types of organizations including service and non-
profit organization for a minimum period of 15 days for practical studies. Every student shall prepare a
report on one of the special topics from the subjects given below pertaining to the organization in which
he has been placed for training. The report must contain data for minimum period of last five years or a
student may prepare a research based project on any one of the topics listed below. 1. Materials Management/Operations Management 2. Human Resource management, 3. Financial management, 4. Management Accounting. 5. Marketing Management
PART-B: GENERAL INSTRUCTIONS FOR PREPARATION OF REPORT:
• The Practical Studies curriculum shall be assigned an overall three credits equivalent workload.
• Students shall make arrangement for permission from the Units for Practical Studies under the
guidance of concern faculty of the college.
• All the students shall draft their report independently, which shall be checked and certified by
the faculty concerned
• The Student shall prepare his Practical Studies report in two copies, First Copy submitted to
College, Second copy as his Personal Copy.
• Draft report must be in the following format:
a. Report must be typed in the Font size 14pt, Time New Roman, 1.5 spacing in A4 size
paper and printed on both side of paper.
b. Tile Page: Full name of students, Semester number, roll/seat number, name of
business unit visited, name of academic institutions, etc.
c. Company Detail: Name, address, phones, fax, website, e-mail address, etc.
d. Guide certificate
e. Student’s declaration regarding originality of the report.
f. Acknowledge
g. Preface/Introduction
h. Index with contents and page number
i. Main part of the report
j. Conclusion and suggestions
k. Bibliography (if any)
l. Appendix (if necessary)
• Only Practical aspects are required. Therefore the Book-concepts should be avoided from the
report so far possible.
• The report shall be assessed by the panel of examiners appointed by the University. The
student also shall be examined by Viva-voce by the same panel of examiners.
PRACTICAL STUDIES
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Code
Course/Pap
er Title
Cre
dit
Intern
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Marks
Extern
al
Marks
External
Exam
Time
Duration
B.B.A. VI Elective 19BBA606 Retail
Management
3 30 70 2 ½
Hours
COURSE OBJECTIVES
Retail business in India is booming, and has been prospering fast. Course contents of the course ‘Retailing
contains some important topics of both retailing. The paper is useful for the students to be aware of the most
crucial areas of marketing operations. The paper will help the student to develop necessary marketing knowledge
and skills that will help them build their career in these fields.
COURSE CONTENT
Unit - 1 Introduction To Retail Business
Meaning -retail, retailer and retailing, historical evolution, key features, importance,
drivers of retail change, role of retailer as a link between producer and consumer, as a
channel member and as an image creator, challenges to retail development in India.
Unit – 2 Key Decisions
Retail modes – types / formats, Retail consumer behaviour – need, understanding and
factors affecting. Retail strategy formulation- concept and steps, Retail store location –
decision and factors.
Unit - 3 Merchandise Management
Merchandise management – concepts and steps
Visual Merchandizing – Retail store design (Interior and Exterior store design)
Retail Decisions- Retail price, Retail brand, Retail Communication/Promotion,
Supply chain Management – concept and nature.
Unit – 4 Some Issues Relating To Retailing Business
Service Retailing – Concept, Nature / characteristics of service, service marketing
strategies.
FDI in Retailing – Single and Multi -brand retailing.
Short Notes – Food retail, apparel retail, footwear retail and consumer durables.
REFERENCES
• Swapna Pradhan: Retailing Management – Text and cases, 4th Edition, Tata McGraw Hill Education
Pvt. Ltd., New Delhi
• Arif Sheikh and Kaneez Fatima: Retail Management, Himalaya Publishing House, Mumbai, 2014.
• Harjit Singh: Retail Management, S. Chand Publication, New Delhi.
• V. S. Ramaswamy and S. Namakumari, Marketing Management, Global Perspective Indian Context, 4th
Edition, Macmillan Publishers India Ltd, New Delhi, 2010
• R. B. Rudani, Basics of Marketing Management, S. Chand & Company, New Delhi, 2015
• Berman & Evarv: Retail Management, Prentice Hall of India, New Delhi.
• Internet Sources
RETAIL MANAGEMENT
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Code
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Extern
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External
Exam
Time
Duration
B.B.A. VI Elective 19BBA607 Contempor
ary Issues
in
Investment
3 30 70 2 ½
Hours
COURSE OBJECTIVES
To familiarize student with various investment markets and functioning of markets, to equip the
students with the theoretical and practical knowledge of capital market and to develop the skills for
developing the portfolio construction, revision, reconstruction and investment advisory.
COURSE CONTENT
Unit - 1 Introduction to the Landscape of Investment
Definition of investment, investment alternatives, assets – innovative products, the
process of investment trading, margin trading, etc. , various indices and its construction,
risk and return in investment, real return, nominal return, historical and expected return,
risk – valuation of risk, sources of risk
Unit – 2 Mutual Funds
Meaning and organization structure of Mutual Funds; Origin and Growth of Mutual Funds
in India; Benefits of Mutual Funds; Mutual funds Concepts: Net asset value, expenses
ratio, entry and exit load, assets under management (AUM); Types of Mutual Funds; Role
of AMFI.
Unit - 3 Stock Market Operation
Trading System in Securities Exchange, Introduction, NEAT & BOLT, Screen based
trading system (SBTS), Market phases, order management, trade management , market
window operations & Auction.,Trading strategies: Long v/s Short and brief introduction