CATER

to customer

preferences by

understanding usage

trends

PERSONALIZE

industrial products and services

to provide a customer-centric

experience

ENGAGE

customers with

services on an on-

going basis

DELIVER

immersive

experiences

wherever your

customers are

ENGAGE YOUR

CUSTOMERSby winning and retaining

customers with personalized,

connected experiences

Revitalizing traditional lending by

crunching data better

AXA Soon

“With Microsoft, we were able to create an interactive, mobile-first experience. In a way,

it’s a sort of gamification of the bank product.”

Guillaume Fournier

Data Manager, Soon by AXA Banque

ObjectivesAXA Soon knew that for

today's consumers, providing

convenient, online access to

accounts and services wasn’t

enough. AXA wanted to

create a more personalized,

interactive experience than a

typical web portal could

provide

TacticsAXA Soon built a new

mobile service that

combines real-time data

collection and analytics all

in the Microsoft cloud.

Results• Improved user retention via

tracking and adapting to app

and campaign performance

• Created a personalized sign in

service to delight customers

• Visualized KPIs and other data

• Broadened user base with a

mobile experience

Improve customer experience through better performance

Challenge

Capitalize on the growing

electric vehicle (EV) market with improved EV

charging services.

Strategy

Reduce maintenance

costs and capture new revenue through

connecting all ABB

chargers to the

Microsoft Azure cloud.

Results

• Remotely monitor and maintain

thousands of EV chargers worldwide

• Plan growth based on customer

usage data, machine learning and

predictive analysis

“Platform performance and stability are critical differentiators for the successful

operation of a modern, data-dependent EV charging station.”

— Pekka Tiitinen, President, Discrete Automation and Motion Division, ABB

REFINE

design decisions by

leveraging in-operation

data from products

ENABLE

teams to collaborate and

communicate with modern

productivity tools

REVOLUTIONIZE

the way design teams work

with immersive 3D

experiences

EMPOWER YOUR

EMPLOYEESto respond faster to

customer needs

Arm field technicians with actionable guidance

Challenge

Increase uptime and

improve preventive maintenance capabilities

in more than 1.1 million

elevators worldwide.

Solution

Connect thousands of

sensors in its elevators to the cloud to monitor

real-time performance

with Microsoft Azure IoT

services.

Benefits

• Reduced costs for ThyssenKrupp

and its customers

• Increased reliability through predictive maintenance and rapid,

remote diagnostic capabilities

“We wanted to go beyond the industry standard of preventative maintenance, to

offer predictive and even preemptive maintenance, so we can guarantee a higher

uptime percentage on our elevators.”

— Andreas Schierenbeck, CEO, ThyssenKrupp

DIAGNOSE

and predict

operating

malfunctions to

preempt downtime

MONITOR

and serve equipment

across the value chain

with real-time

capabilities

PERFORM

lower-cost simulations

through cloud and

high-performance

computing

technologies

OPTIMIZE YOUR

OPERATIONSand rapidly deliver new

services

Revitalizing traditional lending by

crunching data better

QuarterSpot

“Now we can give community banks and credit unions access to a lending platform and

help them more accurately calculate credit rating and risk-and do it in milliseconds.”

Adam Cohen

Chief Executive Officer, QuarterSpot

ObjectivesQuarterSpot, a startup online

lender founded in 2013,

aimed to turn traditional

lending on its head by

making small business credit

more affordable and available

via technology, data science,

and market economics

TacticsQuarterSpot used

Microsoft technology to

build and test multiple

complex algorithms,

quickly developing and

operationalizing new

sophisticated risk models

without developer

involvement

Results• Lowered lending costs by 83%

and default rates by over 50%,

• Increased borrower approval

rates by over 15%

• Developed new business by

offering their modeling solution

as a platform-as-a-service to

banks and credit unions

CONNECT

engineering with

customer-use data to

accelerate innovation

DELIVER

new service management

models beyond the point-of-sale

INCREASE

product value and

transparency in a

connected ecosystem

TRANSFORM

YOUR PRODUCTSto unlock new revenue

opportunities

Sell turbines by the hour

Deliver equipment uptime

CREATE

new monetization

models by offering

products-as-a-

service

Filtering the signal from the noise

Rolls-Royce

“Our goal is not data for the sake of data, but to embrace the cloud and analytical

technologies to deliver more expert insights to the right stakeholders at the right time.“

Nick Farrant

Senior Vice President, Rolls-Royce

ObjectivesConnect Rolls-Royce jet

engine data to Microsoft's

intelligent cloud for insights

to improve aircraft

performance, safety

and maintenance.

TacticsUse Cortana Intelligence

to scale quickly and

efficiently, aggregate data

across customer fleets

and process data

in real time.

Results• More efficient flight and

maintenance plans

• Targeted and actionable fuel

efficiency insights

• Quickly-generated reports and

dashboards that tell compelling

stories and deliver high-quality

insights