sare @ the new way of email marketing. behavioral targeting and marketing automation- the leverage...
TRANSCRIPT
EMAIL MARKETINGAUTOMATION
PURE E-MAIL MARKETING
The new way of email marketing. Behavioral targeting and marketing automation- THE LEVERAGE FOR YOUR SALES
Graduated from Faculty of Economics, Poznan University of Economics. For more than three years involved with the IT industry and online marketing. Her active collaboration with the University of Seville in promotional and research activities in 2008/2009 was awarded by the Department of Communication. She is passionate about foreign languages, Spain and Latin America. Inspired by out-of-the-box books and passionate people. The daily power to acting derives from cycling and climbing.
„The new way of email marketing. Behavioral targeting and marketing automation, the leverage for your sales.”
by Ewelina Koch
ABOUT ME
ABOUT SARE
THERE ARE 2,405,518,376 BILLION USERS OF THE INTERNET IN THE WORLD
IN 2013 IN POLAND THERE
WERE
23 MLN OF THE
INTERNET USERS
Source: http://www.radicati.com/wp/wp-content/uploads/2011/05/Email-Statistics-Report-2011-2015-Executive-Summary.pdf
WHYEMAIL?
BECAUSEIT ISALIVE&WELL
SPECIAL QUESTION!WHEN WAS THE FIRST
CIVIL E MAIL SENT?# 1971 # 1974
Source: wikipedia.org
55%OF THE COMPANIES
DECLARE THE INCREASE OF THE EXPENSES ON THE EMAIL MARKETING IN
2013
Source: Stron Mail Trend Survey 2013
Source: Direct Marketing Assocciation Email Tracker Report 2012
WHYIS ITSOPOPULAR?
BECAUSEEMAILSELLS!
Source: iContact Infographic – Email Marketing is Allive and Well
71% 9% 13%of adult internet users
buy products onlineof total retail sale in the
U.S. is made onlineof holiday shoppers list
email newsletters as their favourite source of
locating deals
HOW TO ACHIEVE
40$REVENUE
1$SPENT on EMAIL
Source: Direct Marketing Assocciation Email Tracker Report 2012
EMAIL MARKETINGAUTOMATION
ONLY 25% OF LEAD ARE LEGITIMATE AND SHOULD GO TO SALES
50% OF LEAD ARE QUALIFIED BUT NOT READY TO BUY
LEAD NURTURING EMAIL GET 4/10 TIMES THE RESPONSE RATE STANDALONE EMAIL BLASTS
25-50% OF SALES GO TO THE VENDOR THAT RESPONDS FIRST
Source: HubSpot – An Introduction of Lead Nurturing
INTERESTING STATISTIC
of online shoppers have abandoned their shopping
cart at one point or another.
88% of all online shoppers wait a day or more to complete
a purchase.
65%
of shoppers who didn’t complete the checkout,
said they wanted to save products for further
consideration.
21% of consumers abandoned
carts more than once with an average order of
$109.00.
45%
HOW DOES ITW RK?
THE INFORMATION ABOUT THE USER
THE REMARKETING STATEMENT
THE DISPATCH OF THE STATEMENT
THE INFORMATION ABOUT
THE USER
Source: SARE Capital Group knowhow
START WITHBEHAVIORALTARGETING?
BUILDUSER’SBEHAVIORALPROFILES?
USER’SPROFILE:
VISITED WEBSITEVISITED BLOGCLICKED TO CONTACT FORMVISITED COMMUNITY NETWORKDOWNDLOAD WHITE PAPERSABANDONED BASKETSSUBMITTED DEMOSCALL CENTER CONVERSIONCLICKED IN THE "XYZ" SECTOR ON WEBSITEABANDONED REGISTRATION FORM
Source: SARE Capital Group knowhow
WHAT IS IT USED TO?
ABANDONED BASKET
88%
12%
EXIT
ABANDONED BASKET
88%75%
OF THE USERS DECLARE THEIR
WILL TO PURCHASE
CROSS SELLING
OTHERS
#4 RENEWAL OF THE SALE
#1 RE-ESTABLISH CONTACT WITH A REGISTERED CUSTOMER
#2 RECOVERING ABANDONED REGISTRATION AND APPLICATION FORMS
#3 UNDERSTANDING THE REASONS OF ABANDONED SHOPPING CARTS
#5 ACTIVATING THE "DORMANT" CLIENTS
PLANTHE SCRIPT OF THE DISPATCH
VISITOR ACTION
EMAIL I EMAIL III EMAIL III
Source: SARE Capital Group knowhow
A basic campaign is triggered by an action a visitor takes, like filling
out a form or downloading a piece of
content.
A series of emails which are then kicked off and ideally reflect the actions taken and result in relevant, useful
content delivered at a reasonable pace over time.
ENTRY IN THE DATABASE
WHAT IS THE ROI OF THE EMAIL MARKETING# 40$ # 39$
Source: DMA
SPECIAL QUESTION!
WHY IS IT WORTHWHILE USING?
EFFECTIVENESS EFFICIENCY
#1 THE INCREASE OF THE BRAND AWARENESS
#2 THE INCREASE IN THE RELIABILITY OF THE BRAND#3 THE IMPRESSION OF A HUGE MARKETING BUDGET
#1 THE INCREASE OF THE CTR COMMERCIALS
#2 THE INCREASE IN SALES AND THE LEVEL OF
CONVERSION#3 THE INCREASEOF THE ROI
Businesses wanting to embark on ReMarketing campaigns ought to take the following steps to maximise returns.
1. Know your starting point:
2. Speak with your web analytics provider
3. Start small and simple
4. Measure responses continuously
5. Enhance your programs with thought
THE STEPS FOR EFFECTIVE REMARKETING
SUCCESS IS WITHIN YOUR ARM’S
REACH!
DON’T WAIT!
THANK YOU FOR YOUR ATTENTION!Ewelina [email protected]+48 515 293 308