sarasota realtor magazine - february 2009

FEBRUARY 2009

Building Bridges2009 CID President Jag Grewal

wants commercial, residential agentsto act as peers, and partners

Page 6

Pulte Homes and DiVosta Homes

present three premier communities

across Sarasota featuring a stunning

collection of home designs and

a spectacular array of amenities.

Discover sparkling resort-style pools,

world-class tennis facilities, beautiful,

scenic walk-ways, and more!

*Information and pricing subject to change without notice. $5,000 realtor bonus applicable on homes that close within 45 days of contract date. Void where prohibited. See Sales Associate for details. ©2008 Pulte Homes, Inc.

YOU DESERVE!LifestyleTHE

776

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777

777

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THE ISLES

ISLANDWALK

SAN MICHELE

3% Commission + $5,000 Realtor Bonus!*

San MicHele Townhomes From the high $100’s(941) 359-3125

THe iSleS on PalMer rancHSingle-Family Homes, attached Villas & carriage HomesFrom the mid $200’s(941) 926-3933

iSlanDWalk aT THe WeST VillageSSingle-Family Homes & attached Villas From the mid $200’s(941) 408-8179

www.pulte.com/sarasota • www.divosta.com/sarasota

DIVOSTA HOMES COMMUNITIES

PULTE HOMES COMMUNITY

08-SWF-1459 SRM Jan09 Ad.indd 1 12/4/08 9:16:42 AM

*Contact Sales Director for complete terms & conditions of the 4% Commission and 6% Commission programs. 6% Commission shall be paid at closing to applicable broker on fully executed contracts forWCI inventory homes in Florida that are written by June 30, 2009 and close per community requirements. 4% Commission on To-Be-Constructed homes in Florida shall be paid to the applicable Broker. 3%will be paid upfront within 30 days of a firm sale that is fully deposited in cleared funds. 1% will be paid at closing. These incentives expire June 30, 2009 and subject to cancellation without notice. Voidwhere prohibited. Certain amenities are proposed and may not be completed, and completion is neither warranted nor guaranteed. All references to clubs, golf clubs and membership opportunities and otheramenities are subject to fees, dues and availability. All prices and availability subject to change without notice. In any WCI community with a community development district or special taxing district, certainamenities may be funded by District financing. Venetian Golf & River Club is not affiliated with The Venetian Resort Hotel Casino or Las Vegas Sands, Inc.©2009 WCI Communities, Inc. All rights reserved.QB-0000936

WCI now offers sweet commissions in Bradenton and North Venice.Don’t miss the opportunity to earn more, plus provide your customerswith the choice of two communities!

6% COMMISSION on the sale of move-in ready SHOW Homes from now - June 30, 2009.*

4% COMMISSION Earn 3% Upfront plus 1% at Closing on the sale of WCI To-Be-Constructed Homes from now - June 30, 2009.*

TREAT YOURSELF TO

FROM WCI®!

NORTH VENICE, FL Grand Villas, Single-family Homes and Estates

from the $200s to over $700svenetianwci.com

Amenities: 18-Hole Championship Golf Course, GolfClub, Tennis Complex, River Club featuring Dining,

Fitness Center, Pools, 70-Acre Nature Park with Boardwalk

The Experience Is Everything.

For more information, call Broker Liaison Susannah Chase at (941) 270-2019.

BRADENTON, FLCarriage Homes, Grand Villas, Single-family Homes

and Homesites from the $260s to over $700stidewaterpreserve.com

Amenities: Port & Court Club, Tennis Complex,Canoe/Kayak Launch, Riverfront Nature Boardwalk, Marina

(under construction) and Boat Lift (under construction)

ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING REPRESENTATIONS OF THE DEVELOPER. FOR CORRECT REPRESENTATIONS, MAKE REFERENCETO THIS BROCHURE AND TO THE DOCUMENTS REQUIRED BY SECTION 718.503, FLORIDA STATUTES, TO BE FURNISHED BY A DEVELOPER TO A BUYER OR LESSEE.

Sarasota Realtor®Volume 6, Issue 2 FEBRUARY 2009

Sarasota Association of Realtors®, Inc.

3590 South Tuttle Avenue Sarasota, Florida 34239 Phone: 941/923-2315 FAX: 941/923-0191

www.sarasotarealtors.com

2009 OfficersPresident

William Geller Suncoast International Realty

President-Elect Erick Shumway

RE/MAX Gulfstream RealtySecretary

David Clapp RE/MAX Alliance

Treasurer Michael Bruno

Coldwell Banker Residential Real Estate, Inc.Immediate Past President

Helen Sosso Prudential Palms RealtyChief Executive Officer

Kathy Roberts

Mission StatementThe mission of the Sarasota Association of Realtors® is to advance members’ professionalism through delivery of education and resources while upholding the Realtors® Code of Ethics. We are committed to be the leading advocate of real estate in the communities we serve by protecting private property rights and expanding relationships with individuals and organizations both locally and worldwide. Sarasota Realtor® is published monthly by the Sarasota Association of Realtors® Inc.

Editorial Staff

Director of CommunicationsRay Porter

Director of Member ServicesDan Andrews

Director of MLS Information SystemsJesse Sunday

Director of Professional DevelopmentCatherine McCaskill

Governmental Affairs DirectorMarc Mansfield

ProductionCoastal Printing, Inc.

Sarasota Realtor® Advertising: For information on advertising rates and deadlines, contact Ray Porter at 941/328-1168 or [email protected].

Subscriptions: The annual dues of every member of the Sarasota Association of Realtors®, Inc., includes a one-year subscription to Sarasota Realtor® magazine. A yearly subscription for Sarasota Realtor® magazine is available to non-members for $25, plus Florida sales tax.

Editorial ideas and manuscripts are welcomed. Byline articles and columns express the opinions of the writers and do not necessarily reflect the policies or sentiments of the Sarasota Association of Realtors®, Inc. All submitted copy is subject to editing.

2009 Copyright© by the Sarasota Association of Realtors®, Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.

6 Building Bridges Building solid bridges between commercial and residential real estate practitioners is the goal of 2009 CID President Jag Grewal as he looks ahead to the challenging year.

8 MLS System Upgraded The Mid-Florida Regional MLS system recently released the updated, upgraded 5.0 version of the software package, and we have the scoop for system users!

12 Improved Website The Sarasota County Property Appraiser’s web site has been enhanced by newly elected official Bill Furst in the first of his promised improvements to the office.

15 Pendings Up Again Pending sales of SAR members once again topped the 500 mark for the 12th consecutive month, a sign of market stability.

28 WCR Plans Great ‘09 The Sarasota chapter of the Women’s Council of Realtors® has put together a dynamic year of events to help members achieve success in the upcoming year.

In every issue10- Governmental Affairs12- Property Appraiser14- Ethics in Action16- Sales and Listing Statistics18- CID Update20- Education Programs26- Broker Corner28- WCR News30- Membership News31- International Real Estate32- Calendar of Education/Events

ON THE COVER: 2009 CID President Jag Grewal is pictured at the Jan. 20 CID general membership event, and with his family - from bottom left, Daniel (15), Joshua (13). Jag, Amy and 2-year-old Jake. In the background is the famous Sydney Harbour Bridge, one of the most recognizable symbols of Australia..

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4 FEBRUARY 2009 Sarasota Realtor Magazine www.sarasotarealtors.com

SAR Dues Billing: Termination Notice Feb. 15thAll SAR members with unpaid dues will be terminated for

non-payment at 5:00 p.m. on Monday, Feb. 16. Reinstatement will require payment in full of all amounts due at date of termination, as well as a $150 reinstatement application fee (NO EXCEPTIONS).

BROKERS: Please check and make sure your agents have paid their dues. If an agent is no longer with your firm,

please provide the Association with a DBPR form 2050 showing termination of their license with your firm.

If you have any questions regarding the amount due on a member’s account, please call the SAR Accounting Department at 923-2315. If you have questions regarding a member’s association with your firm, please call the SAR Membership Department.

As committees begin their work for 2009, it is a good time to reflect on the accomplishments of 2008. SAR achieved great success last year through the dedicated efforts of many volunteers serving on committees and leadership positions, as well as the professional staff. Here is a brief look at the goals and achievements.

Professional DevelopmentHundreds of courses, seminars and programs were presented

on a variety of topics, including short sales, MLS, Green, International, technology, and Core Law and continuing education. Three designation courses for GRI were also presented.

Governmental AffairsSAR developed a “Get Uut the Vote” campaign to increase

the impact its members have on elections, and participated in several local initiatives to influence public opinion. Coalitions were established with other organizations to increase our effectiveness. SAR’s Public Policy was updated to provide a framework for our advocacy.

CommunicationsThe website was revamped and enhanced to provide

members a one-stop resource for information. A digital flip-

page version of the magazine is now posted on the website. The Time 2 Buy campaign continued throughout the year to provide positive information to members, the media, and the public.

Our statistical pages in the magazine were enhanced, and distribution of that information was expanded. Monthly statistical releases were issued to the media and membership. In the community, SAR launched a Surge of Support for Veterans, and awarded four scholarships to college students.

GovernanceBenefits to members were expanded to include discounts

on auto insurance, prescriptions, dental, cell service, among others. Fourteen new, emerging volunteer leaders participated in SAR’s first ever leadership program to identify new leaders for the future. A task force began work to resolve parking limitations at SAR, eventually seeking proposals from members for suitable properties as a potential replacement. SAR discontinued maintenance of its own contracts and forms in favor of using the more current FAR forms for consistency.

Last but not least, after years of discussion, the reality of a regional MLS was achieved. SAR property listing data was added to the Mid-Florida Regional MLS in August 2008, becoming part of a 10-county database.

SAR notes progress on strategic plan goals

Become more familiar with this trend towards green homes so you can better serve your customers. Attend the 2nd Annual Green Homes Expo at the Chelsea Center, March 27, 2009 from 2 to 7 p.m. Over 60 exhibitors will provide a wealth of products and services for display. In addition, speakers will be making presentations throughout

the afternoon on a variety of topics. It’s free to everyone, so invite all your fellow agents, clients and friends.

During the cocktail hour, enjoy organic wine tasting and snacks. Sandwiches will also be available for purchase.

See Page 13 for details on the Green Homes Expo.

Distinguish yourself by earning the NAR Green Designation. The “core” course for the designation will be offered at SAR on April 22-23, 2009. Then choose from a residential, commercial, or property management green online course to complete the designation.

See Page 20 for more information.

Green Homes Expo coming up March 27 at Chelsea Center

www.sarasotarealtors.com Sarasota Realtor Magazine FEBRUARY 2009 5

Q: What is the state of the local commercial real estate market in early 2009?

A: The local commercial real estate market will probably weaken for the next two quarters before we begin to see any sign of the light at the end of the tunnel. We are beginning to see this with our office market showing higher vacancies which impacts the retailers, restaurant owners and business owners.

Q: In historical terms, how does the current market compare to the markets of recent memory, and the best and worst markets of the past?

A: I have not been through a cycle here in the US, so I have no point of reference. Even though we hear comparisons of this cycle being the worst since the Great Depression, we need to remember it is not worse THAN the Depression. We still have a low interest rate environment to do business.

Q: How much of an impact have we felt from the national residential real estate downturn, and the economic crisis?

A: Sarasota as a community is inextricably linked to tourism and real estate, so the impact is tremendous. As such, all links to those industries are being challenged. We are seeing job losses, companies are choosing not to expand into larger spaces, the hotel owners are seeing a drop in occupancy. We need to remember why we live here, what motivates us to do business here and it also forces us to re-evaluate our priorities in life. It is causing us to trim back on our lifestyle, which is healthy even if it feels uncomfortable.

Q: How much is the local commercial market tied to the residential market?

A: I have always maintained that our two markets lag by about 18 months. Our call volume came to a standstill in September 2006 and we are just beginning to get a few more call now. I think that we will begin to see some change late this year and into 2010.

Q: What can the Commercial I n v e s t m e n t Division of SAR do to effectively help local commercial Realtors® handle the current situation?

A: The best thing we can do is to provide our members with up to date information on the market forces. By that I mean that we need to have data on the office vacancies, i n d u s t r i a l reports, forge relationships with both Sarasota and Manatee Economic Development Corporations to provide more cohesion between all, provide more opportunities for commercial Realtors® to do business and great, great speakers!

Q: What are your plans in 2009 as CID President?

A: To make each of our monthly meetings informative and educational is a priority. I want members to walk away with a piece of information that they could use to get a deal done, get a listing, share with another broker, whatever it is to help them be a better broker. It was good to hear from a member that he got information from this past month’s meeting that he shared at his office. That is precisely what I am trying to achieve. We have weekly deal making sessions for any and all to attend. The idea for 2009 is to boost confidence, to create as many marketing opportunities, to get new speakers in, collaborate with our peers in the industry and generate activity.

Q: How can the CID reach out to Realtors® in

tBuilding Bridges SAR 2009 CID President Jag Grewal seeks cooperation

Cove

r Sto

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The new year has started on a wave of both positive anticipation, and tentative apprehension as the local commercial real estate market attempts to navigate the ever-changing economic crisis that pervades the nation. What will the new year bring? Jag Grewal has a few thoughts, and some advice for both commercial and residential agents.

Jag Grewal


Continued on P. 29, See CID PRESIDENT

neighboring associations that do not have a commercial organization?

A: Good question. We are looking into that and would be open to suggestions. Again, the buzz word for 2009 is collaborate.

Q: How can the CID involve residential Realtors® in the current market?

A: Residential Realtors® play a key role as they are the ambassadors for our community. They talk to business people, to CEO’s, to visitors to our area all the time. Often times, the CEO of a company will be in town looking for a second or third home and will eventually move here. He or she will either start something else here or move their

It was a long and winding road that brought Jag Grewal to Sarasota

eight years ago. Born in West Malaysia, he attended elementary school there. Then

it was on to Singapore, and middle school. At 14, his family immigrated to Australia,

where Jag completed high school at 16 and won a university scholarship. While only one of two students

to successfully complete a rigorous program in Electrical Engineering, he decided, upon graduation, to join his father’s

property development company and learn the business. It was quite an education. High interest rates in Australia in the

late 80s and early 90s hurt the market. So Jag not only learned how to manage real estate investments successfully in exuberant times, he learned how to manage them successfully in a volatile environment. And he

learned he had a passion for the business. Jag married Amy in 2005.Demanding, fast and unforgiving, the game of squash is a passion of Jag’s. In 2005 he organized and hosted an event that attracted

squash players to Sarasota from all over the world. He hopes to make it into an annual charity event.

Jag joined Coldwell Banker Commercial in 2002 and has been successful in the local market ever since. His list of awards is long, however, being

recognized as the top 5 producing team for Coldwell Banker Commercial worldwide is his proudest achievement to date.

Meet Jag Grewal


MLS Power Marketing location moves

On Tuesday, January 13, Mid-Florida Regional MLS upgraded MLXchange to version 5.0. The new version of MLXchange now hosts new features that include improved report editor functionality, increased map search capabilities, and ease in finding member and office information, as well as other enhancements.

Multiple Map Selections in One Search - In MLXchange 5.0, the map has been enhanced to allow up to 3 separate map areas to be selected in a single search.

Inventory Watch Changes - The Home Page Inventory watch has been enhanced to allow personal, office and firm listing information. The inventory watch will also include listings from the “List Agent 2” field.

Listings Search Now Include Member/Office Lookup - In MLX 5.0, you can perform a member or office name lookup without having to leave the current criteria search that you are using.

Goodbye Designer Tool / Hello Enhanced Report Manager - The Designer Tool application will no longer be needed, as Report Manager will have new features that include:

- Editing Multi-Record Reports, such as multi-row, multi-column and label report types.

- Copying and saving an existing report to a different property type.

For more information on the changes, visit www.mfrmls.com and click on the related links.

MLS

FAQ

MLXchange version 5.0 improves system

In a continuing effort to assist SAR Realtors®, Brokers and Affiliates increase their business prospects, we have relocated the normal MLS Power Marketing sessions for Zones 2 and 3 to the Knights of Columbus facility, 4880 Fruitville Rd., Sarasota (see map).

Did you know, the Power Marketing and MLS Tour is not ONLY for touring or pitching listings! You can attend to meet our Affiliate members, and get to know them better so that when the opportunity presents itself you can use their services.

Get out of your office and let your mind get out of the daily routine to see what other agents and companies are doing to market their listings. Come for the business networking - it’s always easier to do business with someone you know!

For whatever reason you decide to attend, remember Power Marketing is held at the University Park Country Club on the FIRST Thursday of the month and all other Thursdays it is now held at the Knights of Columbus.

Networking starts at 8 a.m. and property pitching begins at 8:30 a.m.

The sessions always begin with informative updates from SAR staff and committee members. See you there!


John KiernanCERTIFIED GRADUATE REMODELER AGING-IN-PLACE SPECIALIST

SELECTED TOP 50 IN AMERICA

State Lic. #CBC040759

Fax

941 745-2558

Cell

941 726-2318

Phone

941 748-1219

4007 39th Street East,Bradenton, FL 34208www.kiernanremodeling.com

The following is the current 2009 schedule of events for the Sarasota Young Realtors®, subject to change:FebruaryMeeting February 10, 2009Social February 18, 2009Luncheon February 27, 2009

MarchMeeting March 10, 2009Social March 18, 2009Luncheon None

AprilMeeting April14, 2009Social April15, 2009Luncheon April 3, 2009*

*Tentative date* SAR quarterly membership meeting

MayMeeting May 12, 2009Social May 20, 2009Luncheon May 29, 2009

JuneMeeting June 9, 2009Social June 17, 2009Luncheon June26, 2009

JulyMeeting July 14, 2009Social July 15, 2009Luncheon July 24, 2009

AugustMeeting August 11, 2009Social August 19, 2009Luncheon August 28, 2009

September

Meeting September 8, 2009Social September 16, 2009Luncheon September 25, 2009

OctoberMeeting October 13, 2009Social October 21, 2009Luncheon October 30, 2009

NovemberMeeting November 10, 2009Social November 18, 2009Luncheon November 2009

DecemberMeeting December 8, 2009Social December 16, 2009Meetings begin at 4:00 P.M. at SARSocials begin at 5:00 P.M. (Ceviche, 1216 1st Street)Luncheons begin at Noon at SAR

Sarasota Young Realtors® plan 2009 schedule

MFR MLS, Fannie Mae launch pilot program to ‘shorten’ Short-Sale transaction times

The Mid-Florida Regional Multiple Listing Service has been selected by Fannie Mae as one of two markets nationally to launch a pilot program, aimed to reduce foreclosures and speed up short-sale transaction times for central and southwest Florida.

“We are honored to be working with Fannie Mae,” says Merri Jo Cowen, CEO of the Mid-Florida Regional MLS. “We are ready to do our part to help revitalize the housing market.”

The pilot project is focused initially on about 300 properties throughout central and southwest Florida including the

Orlando, Tampa and Sarasota metropolitan areas. Areas include Orange, Seminole, Volusia, Lake, Osceola, Polk, Hillsborough, southern Pasco, Manatee, Sarasota and Charlotte counties.. Sixteen of the properties are located in Sarasota.

Designed to streamline the short-sale process which can take several months, Fannie Mae’s pre-approved home prices take the guesswork out of negotiating a sales price. To stimulate the market and move those properties they have determined

Continued on P. 27, See SHORT SALES


Changes to the $250,000/$500,000 exclusion for Second Home Sellers

lLast month’s article described the new rules placed into effect as a result of the 2008 Housing and Economic Recovery Act when a second home is converted to a principle residence. This month courtesy of NAR we provide examples of how this new rule impacts second home sellers.

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Remember, when a former second home is sold, some portion of the gain may be taxable, even if the owner has lived in the home for the required two of the previous five years. The examples below illustrate the application of this new rule.

Example 1: Post 2008 Purchase and Sale: Charlie, whose tax filing status is single, bought a vacation property costing $400,000 on March 1, 2009. On March 1, 2012 he converts the property to his principal residence.

On March 1, 2014, he sells the property for $700,000, realizing a gain of $300,000. He has owned the property for 5 years and used it as a principal residence for 2 years. On these facts, 40 percent of the gain (2/5) is eligible for the $250,000/$500,000 exclusion (2 years use as a principal residence divided by 5 years of ownership.

The remainder of the gain (60 percent: 3 years as non-principal residence/5 years of ownership) will be taxed at capital gains rate that applies in the year of the sale. Of the total $300,000 gain, $180,000 ($300,000 x .60) will be treated as a capital gain. If the capital gains rate in 2014 is still 15 percent the total tax would be $27,000 ($180,000 x .15) Since the remaining $120,000 gain is less than $250,000, $120,000 is eligible for the exclusion.

Example 2: Pre 2009 Conversion to a Principal Residence: Fred and Ethel bought a condo that they have used solely as a rental property since 1989. They decided to simplify life by selling their house and moving into the condo. They moved into the condo on April 15, 2008.

In April 2019, they sell the condo. They have a very low basis in the condo because it was used as a rental property for 19 years (1989-2008), leaving them a gain of $600,000.

When they sell the condo, they will be eligible for the $500,000 exclusion because the property was

their principal residence on January 1, 2009. In this case they will pay tax on the $100,000 excess over the $500,000 ($600,000 gain minus $500,000 exclusion) at the capital gains rate effective for 2019. In addition, they will be liable for the depreciation recapture taxes for the years that the property was used as a rental property. The depreciation recapture tax will be imposed at the rate effective for 2019. The current rate is 25 percent.

Example 3: Pre 2009 Purchase and Post 2008 Sale: John and Susan, who file a joint return, bought a vacation property in 1985 for $100,000. During the years they have owned it, they have used it solely as a vacation home.

On January 1, 2011, they move into the home and begin to use it as their principal residence. During the time they have owned the home, they have added $125,000 in improvements. The community where it is located is now a major tourism and resort area and they have enjoyed significant appreciation as well. In 2020 they sell the home for $1 million. Their taxable gain and exclusion are as follows:

Total amount of gain - $775,000 ($1 million selling price minus original costs of $100,000 and improvements of $125,000).

Taxable post 2008 gain - This is the number of years AFTER 2008 that the property is NOT used as a principal residence, divided by the total period of ownership:

Number of non-residential years - 2 (2009 and 2010

Number of years of ownership - 35 (1985 – 2020)Taxable Gain - 2/35 x $775,000 = $44,285Tax on non-residential use - $6,643 (assuming 15

percent capital gains rate)Exclusion - Remaining gain $730,715 ($775,000

minus the $44,285)

By Marc Mansfield, Governmental Affairs Director


Excludable amount - $500,000Remaining taxable amount - $230,715 ($730,715 minus

$500,000)Tax on excess over exclusion - $34,607 (assuming 15

percent capital gains rate)Total tax liability - $41,250 ($34,607 plus the non-

residential use tax of $6,643)General Considerations:

• The policy goal of the change was to look at the use of the

property after January 1, 2009.

• The original policy objective of the $250,000/$500,000 exclusion was to provide tax benefit for property that is used as a principal residence. Thus the new rule allocates the exclusion only to use as a principal residence.

• After 2008, when a second home is converted to a principal residence, the rule of thumb will be that the longer the period of use as a principal residence, the greater amount of the excludable gain.

Remember, when a former second

home is sold, some portion of the gain

may be taxable, even if the owner has

lived in the home for the required two

of the previous five years.


yPr

oper

ty A

ppra

iser Appraiser website enhanced to achieve

ease of use by property ownersBy Bill Furst, GRI, CRS, CIPSSarasota County Property Appraiser

For more information, contact the Property Appraiser’s office at 941.861.8200.

It’s my pleasure to announce the addition of many new features to our website, www.sarasotaproperty.org.

The website has been an asset to the community from the time it was originally developed, serving Realtors®, appraisers, mortgage lenders, contractors, a vast array of businesses and the general public. Now, as of January 6, 2009, the Property Appraiser’s website has been enhanced to provide some of the features you have requested. You’ll find these valuable research tools for each parcel:

• Building Details – This feature provides added information on building characteristics; a building sketch; building sub areas, (living areas, porches, garages, etc.); and special features, (swimming pools, docks, sheds, etc.).

• Historical Data – You may now view individual records for each parcel for multiple years starting with the year 2000. A table and a graph charting market value, land value, building value, assessed value and taxable value for each parcel is also available.

• An itemized list of the tax exemptions for each parcel.

• Enhanced property record searches providing more information.

• A direct link to the current tax bill.• A direct link to the appraiser’s maps should be

ready soon. Aerial photographs are also in the works.• And now, drum roll please, you can download

the countywide appraisal data file – ownership information, sales data and mailing address changes are posted to the web site daily – providing you with access to the up-to-date information you need.

So, what can you do for us?You can tell us what additional information you

would like to see included on the website or added to the download file. As Realtors® you are intimately

familiar with the characteristics (bedroom, bath and room counts, building and land area, pools, etc.) of the properties you list. Let us know if you find any discrepancies or differences between our information and yours. Our goal is to make the Sarasota County Property Appraiser’s website one of the best in Florida and we welcome your support, comments and suggestions in helping us achieve that goal.

The staff is here to assist you. Don’t hesitate to get in touch with us using the contact information below. I look forward to hearing from you.

Contact InformationEmail to [email protected]

Telephone – (941) 861-8220Fax – (941) 861-8260

In person –Sarasota office – 2001 Adams Lane at the

Terrace BuildingVenice office – 4000 S. Tamiami Trail, Suite

101 at the R. L. Anderson Administration Building.

Mailing Address –Bill FurstSarasota County Property Appraiser2001 Adams LaneSarasota, FL 34230

You’re invited to experience the exciting new features available on the Sarasota County Property Appraiser’s website - www.sarasotaproperty.org!


Don’t miss informative presentations every hour on the hour! Prizes and drawings!

Learn simple ways you can reduce your carbon footprint by attending workshops throughout the afternoon!

Preview NAR’s New Green Designation for Realtors®! Phone: 941-328-1167

[email protected]

2nd Annual Green Homes Expo Partners: Sarasota, Manatee & Venice Realtor® Associations

& Sarasota Building Industry Association

March 27, 2009 2:00 p.m. to 7:00 p.m.

Chelsea Center 2506 Gulf Gate Drive Sarasota, FL 34231

Free! Public Invited! Exhibitors will showcase • Indoor air and water quality • Green home construction • Solar products • Water conservation techniques • Florida-friendly landscaping • Green home cleaning products • Natural pest control • Energy efficient products • Energy efficient mortgages

Silver Sponsors:

Artistree Landscape Bungalow Builders EcoTechnologies

ESC E-Z Breathe Ventilation

G. Fried Flooring Lakewood Ranch LandMark Bank

Macy’s Termite & Pest Control Positive Change Magazine

RE/MAX Alliance Group Zest! Of Sarasota Catering

sIf the property seller approves, purchase offers must be divulged

Having limited financial resources, and her children’s’ college educations to pay for, she concluded that she would likely never have the means to build on or otherwise enjoy the property. Consequently, she decided to sell it and use the proceeds to pay tuition and fund her retirement.

Seller T corresponded via the Internet with several real estate brokers, including Realtor® Q whose Web site prominently featured his real estate auction services. An exchange of email followed. Realtor® Q proposed an absolute auction as the best way of attracting qualified buyers and ensuring the highest possible price for Seller T. Seller T found the concept had certain appeal but she also had reservations. “How do I know the property will sell for a good price?” she emailed Realtor® Q. Realtor® Q responded “You have a choice piece of beachfront. They aren’t making any more of that, you know. It will easily bring at least a million five hundred thousand dollars.” Seller T acquiesced and Realtor® Q sent her the necessary contracts which Seller T executed and returned.

Several days prior to the scheduled auction, Seller T decided to take her children to Hawaii on vacation. The trip would also afford her the chance to view the auction and see, firsthand, her future financial security being realized.

On the morning of the auction only a handful of people were present. Seller T chatted with them and, in casual conversation, learned that the only two potential bidders felt the property would likely sell for far less than the $1,500,000 Realtor® Q had assured her it would bring. One potential buyer disclosed he planned to bid no more than $250,000. The other buyer wouldn’t disclose an exact limit but said he was expecting a “fire sale.”

Seller T panicked. She rushed to Realtor® Q seeking reassurance that her property would sell for $1,500,000. Realtor® Q responded, “This is an auction. The high bidder gets the property.” Faced with this dire prospect, Seller T insisted that the auction be cancelled. Realtor® Q reluctantly agreed and advised the sparse audience that the seller had cancelled the auction.

Within days, two ethics complaints were filed against Realtor® Q. Seller T’s complaint alleged that Realtor® Q had misled her by repeatedly assuring her—essentially

guaranteeing her—that her property would sell for at least $1,500,000. By convincing her she would realize that price— and by not clearly explaining that if the auction had proceeded the high bidder—at whatever price—would take the property, Seller T claimed her interests had not been adequately protected, and she had been lied to. This, Seller T concluded, violated Article 1.

The second complaint, from Buyer B, related to Realtor® Q’s pre-auction advertising. Realtor® Q’s ad specifically stated “Absolute Auction on July 1.” Nowhere in the ad did it mention that the auction could be cancelled or the property sold beforehand. “I came to bid at an auction,” wrote Buyer B, “and there was no auction and no mention that it could be cancelled.” This advertising, Buyer B’s complaint concluded, violated Article 12’s “true picture” requirement.

Both complaints were forwarded by the Grievance Committee for hearing. At the hearing, Realtor® Q defended his actions by noting that comparable sales supported his conclusion that Seller T’s property was worth $1,500,000. “That price was reasonable and realistic when we entered the auction contract, and it’s still reasonable today. I never used the word ‘guarantee;’ rather I told her the chances of getting a bid of $1,500,000 or more were very good.” “But everyone knows,” he added, “that anything can happen at an auction.” If Seller T was concerned about realizing a minimum net return from the sale, she could have asked that a reserve price be established.

Turning to Buyer B’s claim of deceptive advertising, Realtor® Q argued that his ad had been clear and accurate. There was, he stated, an auction scheduled for July 1 and it was intended to be an absolute auction. “The fact that it was advertised as ‘absolute’ doesn’t mean the property can’t be sold beforehand—or that the seller can choose not to sell and cancel the auction. Ads can’t discuss every possibility. It might have rained that day. Should my ad have cautioned bidders to bring umbrellas?” he asked rhetorically.

The Hearing Panel concluded that while Realtor® Q had not expressly guaranteed Seller T her property would sell for $1,500,000, his statements had led her

Seller T, a widowed elementary school teacher in the Midwest inherited a choice parcel of waterfront property on one of the Hawaiian islands from a distant relative.

Ethi

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Continued on P. 15, See ETHICS


December pending sales rise as market weathers storm

Pending sales rose to 571 in December as reported by members of the Sarasota Association of Realtors®, topping the 500 level for the 12th month in a row. Pending sales last month were much higher than the 374 reported in December 2007, which indicates that local real estate has not mirrored the national downward trend.

Pending sales reflect contracts executed by buyers and sellers. The recent numbers demonstrate a consistent, steady pattern, which means the national economic slowdown has not significantly deterred buyers in the Sarasota market.

“We are demonstrating strength in a difficult real estate environment, and that reflects on this area’s basic attractions,” said 2009 SAR President Bill Geller. “Sarasota still has the beaches, the cultural life, the great schools and wonderful climate and natural amenities. This is still paradise, and buyers have been able to take advantage of the lower home prices to make some amazing deals on quality properties.”

For the year 2008, the Sarasota market had 5,820 sales of homes and condos, just under the 6,176 reported in 2007. December 2008 saw 406 total sales, compared to 424 in December 2007. December’s total was higher than November 2008, when 311 sales were reported, a 30.5 percent increase from the late fall lull. The late summer and early fall months are traditionally the lowest period of home sales in the Sarasota market, and the recent upturn indicates the traditional season surge is beginning, even in the face of the recession and credit crisis.

One reason for this could be the historic interest rate plunge, which has seen the average 30-year fixed rates drop below 5 percent for the first time in decades.

“For customers who can take advantage of these rates, particularly first time home buyers with decent credit scores, this is an incredible time to purchase real estate,” said Geller. “With the low rates, in combination with the lower prices, buyers are able to get into their dream home with very affordable payments. We haven’t seen this convergence of attractive pricing and low interest rates for years.”

The median sale price for single family homes rose slightly

in December, coming in at $175,000, compared to last month’s median price of $170,000 – a 3 percent increase from November 2008. Median condominium sales prices have been fluctuating widely throughout 2008, and settled at $255,000 for December 2008, a 30.8 percent rise over the $195,000 in November 2008. For the entire year of 2008, the single family home median sale price was $230,000, while condos were $320,000, both approximately 26 percent lower than the 2007 figures.

Another important market tracker – the absorption rate of properties on the market – continues to track lower than last year at this time for both single family homes and condominiums. Absorption rate is the number of months it would take to sell the entire remaining listed inventory in a particular category, based upon the sales for that particular month.

For December 2008, the absorption rate for single family homes stood at 19.1 months, compared to 35.1 months in December 2007. For condominiums, the absorption rate dropped to 31.8 months in December 2008, lower than the 37.2 months reported in December 2007, and much lower than last month’s rate of 41.7 months.

SAR statistics graphics, charts appear on Pages 16-17 in this issue

to that conclusion and after realizing Seller T was under that impression, Realtor® Q had done nothing to disabuse her of that misperception. Moreover, Realtor® Q had taken no steps to explain the auction process to Seller T, including making her aware that at an absolute auction the high bidder—regardless of the bid— would take the property. Realtor® Q’s actions and statements had clearly not protected his client’s interests and,

in the opinion of the Hearing Panel, violated Article 1.Turning to the ad, the Hearing Panel agreed with Realtor®

Q’s position. There had been an absolute auction scheduled—as Realtor® Q had advertised—and there was no question but that Realtor® Q had no choice but to cancel the auction when he had been instructed to do so by his client.

Consequently, the panel concluded Realtor® Q had not violated Article 12. - Case #1-31: Protecting Client’s Interest in Auction Advertised as “Absolute” (Adopted May, 2005. Cross-referenced with Case #12-18.)

ETHICSFrom Page 14

SAR Affiliate of the MonthThe February SAR Affiliate of the Month is Liberty

Savings Bank, Brian D. Arledge, Vice President and Senior Commercial Lender. Congratulations!


Sarasota MLSSM Statistics December 2008 Sarasota MLSSM Statistics December 2008

Statistics were compiled on properties listed in the MLS by members of the Sarasota Association of Realtors® as of Januarty 9, including some listings in Manatee, Englewood, Venice, and other areas. Single-family statistics are tabulated using property styles of single-family, half duplex, and manufactured. Condo statistics include condo, co-op, townhouse, and villa.

0

50

100

150

200

250

300

350

400

450

Dec‐07 Jan‐08 Feb‐08 Mar‐08 Apr‐08 May‐08 Jun‐08 Jul‐08 Aug‐08 Sep‐08 Oct‐08 Nov‐08 Dec‐08

Unit Sales Single Family

Condo

Source: Sarasota Association of Realtors®

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

$400,000


Single Family

CondoMedian Sale Price

Source: Sarasota Association of Realtors®

Single Family – Sale Price Vs. List Price % Rates Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

2007 90.9 89.9 93.1 93.2 92.3 92.2 93.3 93.4 92.4 93.2 90.7 93.0 2008 92.0 92.0 93.2 93.3 92.0 93.0 93.0 92.0 93.1 93.1 92.0 93.0

Single Family

#Active #Sold %Sold Average DOM

Median Sale Prices

Median Last 12 Months

Months Inventory

Pending Reported

%Pending # New Listings

# Off Market

This Month 6224 326 5.2 159 $175,000 $240,000 19.1 468 7.5 819 293

This Month Last Year

9688 276 2.8 157 $265,000 $305,000 35.1 257 2.6 964 560

Last Month 6747 281 4.2 149 $170,000 $250,000 24.0 426 7.9 803 519

YTD ‐ 4620 ‐ 161 $230,000 ‐ ‐ 5289 ‐ 14332 ‐


Sarasota MLSSM Statistics December 2008 Sarasota MLSSM Statistics December 2008

Median sales price is the middle value, where half of the homes sold for more, and half sold for less. Listings sold were closed transac-tions during the month, while pending sales account for contracts executed by buyers and sellers during the month, that may not have closed yet. DOM indicates the average number of days that sold properties were on the market before a contract was executed.

0

2,000

4,000

6,000

8,000

10,000

12,000


InventorySingle FamilyCondo

Sarasota Association of Realtors® MLS

0

100

200

300

400

500

600


Pending Sales Single Family

Condo

Sarasota Association of Realtors® MLS

Condo – Sale Price Vs. List Price % Rates Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

2007 92.5 93.8 94.2 97.1 92.2 94.4 93.1 91.5 91.3 92.4 89.5 91.0 2008 91.0 91.1 91.0 91.0 92.0 92.0 93.0 90.0 90.0 91.0 91.0 91.0

Condo

#Active #Sold %Sold Average DOM

Median Sale Prices

Median Last 12 Months

Months ofInventory

Pending Reported

%Pending # New Listings

# Off Market

This Month 2546 80 3.1 177 $255,000 $325,000 31.8 103 4.0 320 480

This Month Last Year

5502 148 2.7 193 $281,250 $420,000 37.2 119 2.2 511 395

Last Month 2714 65 2.4 193 $195,000 $315,000 41.7 88 3.2 326 251

YTD ‐ 1194 ‐ 201 $320,000 ‐ ‐ 1165 ‐ 4282 ‐


Commercial Investment Divisionhears panel discussion on 2009 viewsCo

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Tuesday, February 17, 20092009 Economic Discussion From a Local, Regional and National PerspectiveTramm Hudson - ModeratorJoe DiSanti-Wachovia - National PerspectiveChris Pennywell-Superior Bank - Regional PerspectiveSean Powers-Landmark Bank - Local PerspectiveOffsite Meeting Will Be Held at University Professional Park, 5911 Honore Ave. (located at University Parkway and Honore Ave.)Sponsor: Abbey Realty

Tuesday, March 17, 2009TBD

Tuesday, April 21, 2009Sarasota County Property Appraiser Bill FurstSponsor: Insignia Bank

Tuesday, May 19, 2009TBD

Tuesday, June 16, 2009TBD

CID plans programs, events for 2009

The 2009 outlook is much like the current picture in commercial real estate, with the national financial news tending to drag down the economic outlook.

But in general, the local commercial real estate industry is glad to have 2008 in the past, and looking forward to a 2009 environment as chance to enter a new era of prosperity, with lower lease rates and more affordable commercial property for sale.

“We’ll all probably be more conservative in our lifestyles and choices, but going forward we expect there will be many opportunities in the local market,” said Janet Robinson of Abbey Realty.

The panel assembled by the CID, which Brian Kennelly, Lakewood Ranch Realty, who presented the Office Overview; Robinson, who presented the Industrial Overview; Sandy Turner, Oakmont Capital Resources, who presented the Retail Overview; and Charlie Brown, Insignia Bank, who gave a local Banking Perspective. According to the panel, the financial market crisis and ongoing recession will have a negative impact on 2009. But

looking ahead to 2010, after the government’s economic stimulus programs have had a chance to kick in, the improved infrastructure spending, job creation and tax rebates should propel the real estate sector into a brighter future.

The CID holds several informative programs throughout the year on the third Tuesday of each month,

designed to assist local commercial real estate practitioners in their day-to-day business lives. This year’s CID President Jag Grewal has placed an even greater emphasis on these monthly programs, and the CID has also initiated a weekly Deal Making Session on Friday mornings at 9 a.m. to help stimulate greater market activity.

The local commercial market outlook hinges on the national economy, but optimism is apparent for 2009 and beyond, based upon lower lease and sale prices.


Whether it’s investing in multi-units or leasing space for a business, using a REALTOR® who specializes in commercial real estate to conduct your property transaction is a savvy move. REALTORS® know the business side of real estate, the ins and outs of an often complex, jargon-filled process. Let someone who knows the market guide you through, so you can get back to what you do best—your job.

Every market’s different. Contact an SAR Commercial REALTOR® today.

©2009 National Association of REALTORSVisit www.suncoastcix.com today for commercial real estate information!

Educ

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If you are one of many NAR members who have not completed your Code of Ethics requirement, your membership has already been suspended. Here’s how you can get reinstated in the shortest possible time:

• Take NAR’s free online Quadrennial Ethics class. See the course URL below. A test is required, and no CE credit is available. Fax documentation of completion to the Education Department at 941-923-0191.www.realtor.org/MemPolWeb.nsf/pages/quadrennialethicstrainingcourse?OpenDocument

• Take an online course through SAR’s website and earn three or four hours continuing education credit as

well as the Ethics requirement for $15 or $20.

Visit the web site URL listed below:www.realestatece.com/cgi-bin/z_

home?id=FLSARAFax documentation of completion

to the Education Department at 941-923-0191.

Another option if you can wait until Feb. 9 to be reinstated. The next Orientation Code of Ethics will be held on Feb. 9 from 1 to 4 p.m. This will be offered in the classroom and there is no test. It is also free of charge to SAR members. Visit www.sarasotarealtors.com to register today as this course will very likely fill up in advance.

Code of Ethics Training Requirement: Get reinstated quickly

National Association of Realtors®Green Designation Core CourseApril 22-23, 20098:30 a.m. to 4 p.m.Cost: $295 (by April 8, 2009) After April 8: $325Instructor: Lynn Nilssen Location: Sarasota Association of Realtors®

“Green building is fundamentally altering real estate dynamics. The NAR Green designation is not part of a current fad. Two thirds of consumers are in tune to green building and understand that there is a link between green homes, cost savings and healthy living.” - McGraw Hill Smart Market Report 2007, Green Homeowner Issue

Demand for healthy, energy-efficient and eco-friendly homes is increasing. Realtors® who know what to look for or know how to market a Green listing will have the competitive edge for buyers and sellers; and will be better able to protect their clients from being “green-washed.”

In order to earn the NAR Green designation, the student must successfully complete the Core Course and one of three elective courses.

• Green Residential Real Estate• Green Commercial Real Estate• Green Property Management.

Students who complete the Core Course receive a one-year membership in the NAR Green Resource Council.

After taking this course, you will be able to:• Recognize the features that make a home or building green and resource efficient in construction or remodeling, use and operation• Inform customers and clients of the significance of LEED, Energy Star, and other rating systems

• Discuss the cost-benefit of resource-efficient building and home systems, materials and land usage

• Recognize, validate and respond to concerns and priorities of the green consumer, seller, buyer, tenant, builder, developer

• Make the appropriate disclosures consistent with the NAR Code of Ethics and state regulations

• Describe the interrelationships of sustainable communities, Smart Growth, natural habitat conservation, New Urbanism and land planning

Go Green in 2009 with new designation

Lynn Nilssen


Core LawTuesday, Feb. 10, 20099 a.m. to NoonInstructor: Valleri Crabtree$30 Members; $50 Non-Members

14 Hours CE (classroom)Tuesday and Wednesday, Feb. 10-11, 20099 a.m. to 5 p.m.Instructor: Valleri Crabtree$79 Members; $99 Non-Members

Annual Income Tax UpdateWednesday, Feb. 18, 2009Instructor: Drew Munson, H&R Block Senior Tax Advisor9 to 11 a.m.$10 Members; $20 Non-Members

CRS 202: Sales Strategies for Residential SpecialistsMarch 10-11, 20098 a.m. to 5 p.m.Instructor: Frank Serio, CRS, CRB Location: SAR AuditoriumSAR Members: $300 (by March 25) $329 (after March 25)Non-SAR Members: $325 (by March 25) $354 (after March 25)

In this market, do you think you could use a course on working with buyers? Top sales associates enjoy a competitive advantage because they understand what motivates and influences their customers. Sales Strategies gives students the inside track to win over prospective buyers by teaching them the necessary strategies that make their sales quick and efficient. Students will learn how to work with today’s new buyer through c o u n s e l i n g , s a l e s m a n s h i p and negotiation. These effective strategies will give agents customers for life.

If you want to make more sales in 2009, it doesn’t get better than this class. This course counts as one Core course towards earning the CRS designation. Visit www.crs.com for complete information on earning the CRS designation.

Annual Visa & Immigration UpdateMarch 16, 20099 to 11 a.m.$10 Members; $20 Non-MembersAttorney Donna Scarlatelli will present the SAR International Real Estate Council’s annual immigration and visa update on March 16, 2009. The seminar will outline the current paths (or roadblocks, as the case may be) for investors and families from overseas to purchase U.S. real estate. The seminar will also cover little-known ways to secure permanent residence regardless of nationality.The program will be held at the Sarasota Association of Realtors Auditorium at 3590 S. Tuttle Avenue, Sarasota, FL 34239. The seminar will run from 9:00 AM until 11 AM.Donna Scarlatelli, Esq. is an attorney practicing immigration and nationality law in the State of Florida. She is admitted to practicing immigration law anywhere in the U.S. She is the founder of her own firm, Scarlatelli, P.A., with offices in Sarasota.

Listing and Selling Overleveraged and Short Sale HousesMonday, March 23, 20099 a.m. to 1 p.m.Instructor: Ulrich Leinhase, Maximum Success Inc.3 Hours CE Credit$30 Members; $50 Non-Members

Realtors® are surprised when they learn that commissions are hiding in overleveraged, pre-foreclosure, and short sale houses. To find these commission dollars you have to attend MSI’s Listing and Selling Overleveraged and Short Sale Houses Workshop. The workshop provides the compass and road map to those commission dollars. The workshop covers: finding, pricing, and marketing overleveraged properties; the foreclosure process and time line; pre-qualifying the seller; preparing a professional results oriented short sale package to submit to the mortgage lender(s); negotiating strategies; and most important... closing the deal and getting paid.

The workshop is designed for real estate professionals concerned with state and federal legislation and the National Association of Realtors® Code of Ethics.


Education Programs Education Programs

CONGRATULATIONS! Dedication and hard work pay off!! We congratulate our members who recently completed the requirements for

the National Association of Realtors® designation and certificate programs:

ACCREDITED BUYER REPRESENTATIVE (ABR) Judy T. Nimz Michael Saunders and Company

GRI Course 1Dates: Feb. 23-25, March 2-4, 2009Times: 8 a.m. to 5 p.m. (varies)Credits: 45 hours salesmen’s post-license credit14 hours continuing education creditNAR Code of Ethics Requirement for 2012$325 for SAR Members by 2/9/09$350 for Non Members by 2/9/09After 2/9/09: Add $25Register at www.sarasotarealtors.com

In today’s competitive business environment you need more than just motivation and initiative to succeed, you need the advantage of the education you receive in the GRI program. NAR statistics show that those who earn the GRI designation earn substantially more than those who have not.

But don’t wait too long to sign up for GRI Course 1! SAR is the only Realtor® Association in the vicinity that’s offering any of the courses in 2009 and we expect the course to fill up quickly.

In a hurry? Don’t wait in line, go online! GRI Course I is now available online through a special Florida Association of Realtors®’ website: www.fargri.com. Online convenience places the course at your fingertips, whenever you want it, and offers the same license renewal menu of credits that the live version does.

Announcing 2009 GRI Course 1 in Sarasota

Mark your calendarsfor more classes in 2009

GRI 2May 27-29 and June 2-3, 2009

GRI 3July 27-29 and Aug. 4-5

14 Hours Continuing EducationAug. 11-12, 2009

ePRO WorkshopDate: April 14, 20091 to 2:30 p.m.Instructor: Tony MartinezLocation: SAR AuditoriumCost: Free to SAR Members

Consumers are catching on to the value of an e-PRO certification! Join the dynamic group of Realtors® who are flourishing in the e-PRO community. This workshop offers tips and tricks for reaching customers online, but basically gives you a snapshot of the technology certification which is taken online. Attendance at the workshop gives you a $25 discount on the online course. Check out the designation which is being promoted on the #1 consumer real estate website, www.realtor.com!


Education Programs Education Programs

Improve your MLXchange education levelPre-registration is required for

all MLXchange classes at www.mfrmls.com. All classes are hands-on in the SAR Technology Center (except for Entering and Updating). Registration is limited to 18. Please be sure that you will attend if you reserve a spot!

MLXchange BasicFeb. 2, 9 a.m. to NoonFeb 19, 1 to 4 p.m.

Learn the basic tools of MLXchange. It does the work for you, emailing the listings that match your client’s criteria automatically through auto notification. Learn the quick way to find a listing or view your inventory with one click right from the home page or create a professional CMA in less time than it takes to drive to work. This is a mandatory session for all new users.- Review the home page features - Add a new client from the search module, saving a search and setting prospecting notification features - Searching and viewing listings, using the map, showing road, aerial, hybrid, and locator features - Adding additional search criteria - Viewing/printing/emailing reports, images, virtual tours, tax, map, driving directions and MLS listing history - Customizing hotsheet configurations - Search Tax - Creating a professional CMA - Personalize user contact information

Entering and Updating Listings in MLXchangeFeb. 2, 2009, 1:30 to 3:30 p.m.Feb 19, 2009, 9 to 11 a.m.

This class is mandatory if you will be entering and updating your own listings. You will be taught how to input and modify listings, enter photos, and add attachments along with valuable tips and techniques.- Listing maintenance authorization forms

- Explain the importance of accurate data - Rules and Regulations - Review the profile sheet - Entering a new listing, using tax auto pop, reviewing the fields that have specific entries in the Rules and Regulations - Adding images, attachments, open house information, Supra Key and ShowingTime - Inventory watch - easiest way to modify the listings

Design Web Pages and Capture LeadsFeb. 4, 2009, 9 a.m. to Noon

One of the most crucial components in today’s real estate professional’s day-to-day business is capturing and handling leads along with time management. This course will teach you how to set up your personal agent and client web pages, contact management and scheduling features that go hand-in-hand with a successful real estate business.

iMapp - Interactive Taxand Mailing LabelsFeb 5, 2009, 9 a.m. to Noon

In this class you will learn how to use the tax search features of MLXchange, access iMapp’s interactive maps, tax data, comparables, auto-valuations, and easily create mailing labels for your favorite area.- MLXchange tax search, using map and field searches, printing mailing labels

-

iMapp tax search, viewing parcel, GIS, MLS listings, zoom levels, street, aerial and flood zones - Measuring tool, pan and save map - Creating, viewing and downloading mailing labels - Illustrate the link to the tax appraiser website - Viewing and modifying the criteria for comparable properties - MLS and foreclosure searches


Affil

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Foc

us By Tina DarlingSAR Affiliate

Why? When? What? To Whom? These are all very important questions regarding your

marketing, especially during these trying times. The phrase “you have to spend it to make it” comes to mind. There is a buyer and seller for everyone – it’s up to you to make that happen. Your presentation speaks to your potential clients about who you are, your professionalism and integrity. Whether through personal interaction, via your business card, eBlasts, phone voice, attitude, or produced advertising materials, the messages reflects directly upon you.

The first two are easy to answer: Why and When? Readers know the many reasons why marketing right now is important. Every piece of marketing you put out is, in essence, a “sales rep” for you and your product. Now is the time. While everyone else is cutting back on their marketing, take this chance to increase yours. Get out there, ahead of the crowd, and stand out.

What and To Whom? Now those are the most important questions! The answers are QUALITY and QUALITY! Regardless of what you are sending, be it eBlasts, direct mail campaigns, newsletters, or promotional items, it has be useful and of quality. We’ve all heard people say “I’ve tried direct mail and it didn’t work.” What they really meant was they tried using direct mail and what they used didn’t work for who they sent it to.

In this time of economic slow down, it’s not about quantity, it’s about QUALITY. It’s beneficial to understand your options in marketing, prior to dipping into your hard-earned marketing budget.

There are three keys to marketing - what you’re marketing, who you’re marketing to and how often you’re marketing it.

Take direct mail for instance. Marketing by mail is still (even in the tech-oriented world we live in) very effective. “While technology has significantly affected the way we work, communicate and socialize with each other on a daily basis, we find some types of technology such as e-mail marketing to be most effective when they are used in conjunction with traditional methods of grabbing consumers’ attention,” said Jim Litwin, vice president of market insights at Vertis Communications.

The 3 keys to direct mail are: 1 – Mail something of quality. Get with a designer

who thinks outside the box and will design something that’s effective and that stands out.

2 – Mail to a quality list. Don’t use just any mail house, find a distributor who understands your target market and has the capability to build a list that zeros-

in on that market. Use a distributor who will sit down with you to determine what you need and then spend time weeding through the data to perfect your list. Many mail houses today think it’s all about quantity, and while that may be somewhat true, it’s not entirely accurate. For example if you’re selling a $50,000 vehicle, you can take your mail piece to a regular mail house and blanket mail it one time to 10,000 people. What if 8,000 of those people could only afford a $20,000 vehicle? Why not find a distributor who can narrow the list to one of QUALITY. Have your distributor single out the 2,000 people who could afford the $50,000 vehicle and mail them the postcard FIVE TIMES. This leads us to…

3- Repetition. Any salesperson worth his or her commission check will tell you that landing worthwhile new business takes a repeated and concerted effort – and lots of contact with the decision-maker. This is all the more true with salesmanship in print.

Another effective and inexpensive method of marketing is Email Advertising. And again, sending quality information to the right consumer or colleague is the key. Email Advertising suits our “immediate gratification generation”. More…faster…for less. However, it’s only effective if it’s done with…that’s right: QUALITY.

1- Email something of quality. – Find a designer who will design a real “WOW” factor eBlast, and come up with a short and effective subject line.

2- Mail it to a quality list. Use the distributor that will mail it to an “Opt-In” list, a list of people who WANT to see what you’re selling. If a real estate agent is sending an Open House announcement to other real estate agents, it’s not about quantity, don’t send that announcement to all the real estate agents in the state. Use a distributor who can narrow down the list. Send it to the agents in the local area THREE TIMES - once as a “Save The Date”, then an “Invitation” then a “Friendly Reminder.” Again this leads us to…

3- Repetition. It’s a busy time for everyone, who doesn’t need a “heads up” or “friendly reminder” now and then? It is through repetition that you establish your credibility, establish brand familiarity, and become the first thought when a need for your type of product or service arises.

That’s Quantity vs. Quality and the keys to marketing. Quality and Repetition win every time.

Tina Darling, the founder and owner of Innovative Agent Services. As a longstanding affiliate of the Sarasota Association of Realtors®, Tina is known for specializing in eBlast and Direct Mail distribution. For more information visit www.InnovativeAgentServices.com. or call 941-921-5027 or via email at [email protected].

Marketing: Quantity vs. Quality


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rHelp sales associates start 2009 on high noteBy G.M. FiliskoREALTOR® Magazine

The best athletes stand out not just for their first-place finishes but also for the drive that gets them there. You can say the same thing for the best sales associates.

Yet even your most driven top performers can ease off the gas pedal as the year winds down and holiday demands intervene. Couple that with the frustration of a difficult market and even the best may have trouble finding motivation at year end and into 2009.

“A lot of sales associates have hung it up for the year, for all practical purposes,” says Fred Doleac, broker-owner of the 35-associate RE/MAX Innovations in Boston and the 30-sales associate RE/MAX Country Properties in Amherst, N.H. And though some of his associates are having a great year, the production of many others is mirroring the Amherst market, where sales are down about 15 percent.

But if there are some legitimate reasons for slower sales, that doesn’t mean that you just have to accept the inevitable and hope for better next year. Here’s what brokers say they’re doing to keep their sales associates motivated into 2009.

Prime Those Competitive InstinctsDebbie Zois, CRS®, GRI, knows first-hand about

sales associates running on autopilot as the year winds down.

“Every October, offices go to sleep,” says the owner-broker of the 210-associate Keller Williams Realty, Las Vegas and the 115-associate Keller Williams Realty, St. George in St. George, Utah. “We’ve always had a three-month lull. Business drops off, and it’s January before sales associates start doing business again. But real estate is always about having properties in the pipeline. If sales associates stop prospecting in October, guess what? They don’t get business until April.”

This year, Zois’ St. George office team leader came up with a plan to keep associates engaged during the last quarter of 2008.

“We have a contest called ‘Productivity Warrior,’” says Zois, “and any new or experienced sales associate can win.”

Unlike contests that reward sales associates for listings taken and sold, this challenge rewards them for lead-generation activity. Points are awarded for the number of doors sales associates knock on, the number of calls they make to sellers whose listings have expired, and the number of contacts they make to their sphere of influence.

“We wanted to get sales associates positive about activity,” says Zois. “By rewarding activity, our team leader has created habits in sales associates. If sales associates start doing enough of this activity, they’re going to get good at it and probably get results.”

Building Positive EnergySteve Peletz is also concentrating on activity that

generates business, not only prospecting but also activities that promote associates’ personal well being.

“I’ve focused on keeping sales associates positive in terms of investing in their career in a forward-looking way,” says the president and CEO of Peletz and Co., a three-associate boutique in San Francisco. “I’m less concerned about what transactions they can close by the end of the year than on their long-term prospects. I’ve encouraged them to focus on things that they can’t address when they’re busier, such as long-term business development and building relationships with clients.”

One way Peletz is suggesting associates build relationships is by taking time for themselves. “I’m encouraging them to get involved in other aspects of their lives that might broaden their network, whether it’s exercise, social activities, or whatever else they enjoy. By adding new interests, sales associates aren’t solely focused on the present transaction,” he explains. “Other activities help people stay balanced and energized when things aren’t perfect. I also encourage sales associates to become involved in community organizations, now that they have the time to invest.”

“There’s a twofold benefit to community involvement,” Peletz continues. “You’re helping that cause, but you’re also spending more time with people in general and developing relationships. That’ll return a benefit down the road.”

Another byproduct of sales associates doing things they enjoy is the positive mental attitude those activities generate. “This kind of market can be discouraging,” says Peletz. “By being involved in activities outside the office, you’re focusing less on the one transaction tomorrow and more on the bigger picture overall. In addition, maintaining a balance and keeping perspective on the market will probably make them happier. When people are happy, they’re better at selling.”

If that’s not motivation enough, Peletz reminds sales associates of a simple fact that’s true for many throughout the country. Their 2008 production determines their compensation for 2009 and beyond.

“There should be no shortage of motivation for short-term production,” he says. “Sales associates whose 2008 production is currently lower than in 2007 need to focus


on year-end production to avoid losing ground on their commission split in 2009. There’s a lot at stake.”

For example, Peletz says, closing one or two transactions in the waning days of the year could push a sales associate from a 70–30 split to a 75–25 split for the following year. “If this downturn continues and there are fewer sales next year,” says Peletz, “you want to have the highest split possible.”

Offering Incentives to Boost Sales

At Doleac’s two real estate companies, educating associates about buyer and seller incentives is the key to a healthy end of the year. “Our company is being very proactive about training sales associates on the tools and incentives available today and adding some of our own,” he says. “We’ve given salespeople information that has helped change their attitude so that they can tell consumers with confidence this is a good time to buy.”

For example, Doleac is showing sales associates how to educate buyers about the interest-free loan of up to $7,500 for first-time home buyers that was included in the Housing and Economic Recovery Act. Since the credit expires June 30, 2009, associates need to understand that buyers must act

soon.“Our sales associates

must have a very strong working knowledge of that program so that when they’re with clients, they can answer questions,” says Doleac. “We’re also providing sales associates with the message through handouts and e-mails so that they can present the facts more clearly.”

The company is also sweetening the deal for buyers by offering a rebate at closing for those who act now. “We’ve put some of our commission into the game,” explains Doleac. “It’s like a sale, and we tell buyers that it isn’t going to last forever. But if they buy now through us, we’ll give them an additional

$1,000 toward closing costs.”Sellers aren’t forgotten, either. Doleac’s companies are

offering move-up sellers a guaranteed bridge mortgage so that they can purchase a home without the purchase being contingent on the sale of their current home. “The company funds the program,” explains Doleac, “which is intended to give move-up buyers the incentive to buy.” The program, which the company funds through private investors or traditional lenders, gives sellers a loan for up to two years as long as they list through his company.

the amount they are willing to accept as a loss on a pre-foreclosure property through this short-sale pilot program.

“By streamlining and speeding up the process, inventory is reduced and everyone wins,” says Marty Hunt, President of the Mid-Florida Regional MLS. “One of the keys to stabilizing real-estate values is to reduce the excess inventory of homes currently available for sale and move toward a balanced

market. Realtors® can use the MLS to assist buyers looking to purchase these pre-approved short-sale properties.”

As an alternative to a foreclosure, a short sale takes place when a property is sold for less than the amount owed, with the approval of the mortgage lender or lenders holding the note. Typically, when a buyer and seller agree on a short-sale price, it is often met by delays by the lender, investor, or mortgage insurance company who must approve the reduced payoff and absorb the loss. The lengthy delays can jeopardize the

transaction—in some cases the lender will reject the purchase offer after weeks or months of waiting if it doesn’t meet their criteria.

The Mid-Florida Regional services 13 Realtor® associations in 10 counties, including the Sarasota Association of Realtors®, and has approximately 30,000 members. Homebuyers can log on to www.MyFloridaHomesMLS.com to find the most up-to-date information on home listings in central and southwest Florida, including short sales, pre-foreclosures and foreclosures.

SHORT SALESFrom Page 9


2009Janice Litke, President

Janice, a successful Realtor® with Prudential Palms Realty, has been an active member of the Women’s Council of Realtors® since 2004. She has held Leadership positions on their governing board and served on State and Local committees. Janice attended the University of London and has earned her MBA from USF. In her former Executive Management career as well as her real estate career, she is known for her dedication to professionalism and her focus on superior customer service. Janice volunteers her time with United Way and Women’s Initiative and attends Community Bible Study. When not practicing real estate, Janice is on the golf course or enjoying the Florida lifestyle living on Lido Beach with her cocker spaniel, Joey.

Karen Grant, President-ElectA licensed real estate professional since 1990, Karen

is currently with ReMax Tropical Sands. She is consistently one of the areas Top Producing Agents and holds GRI and ABR designations. A Davis Honors graduate of University of California, she has 10 years retail management experience. Karen is a member of the SAR Grievance Committee, and volunteers with Rob’s Rescue Cancer Foundation and the Children’s Miracle Network. She is a WCR governing board member and is the 2007 Outstanding Member of the Year. When not working real estate, Karen’s beautiful voice can be heard singing with the Florida West Coast Symphony.

Cindi Jackson, VP MembershipAn “Ohio buckeye” transplanted to Sarasota, Cindi’s

real estate career spans over 25 years. She is very active in WCR, both at the State and Local Level and has served in various leadership roles. She is the recipient of the 2005 Honor Circle Award and 2006 Affiliate of the Year. An active member of Toastmasters, Cindi believes strongly in giving back to the community. She has co-chaired the Community Outreach Committee of SAR and was honored as the 2005 Humanitarian of the Year. She is a member of the Siesta Key Kiwanis Club and is the 2006 Kiwanian of the Year. Cindi is a proud mother of two grown daughters and one perfect granddaughter!

Mary Conklin, TreasurerMary has been a Realtor® for four years after a

successful career as a speech/language pathologist. She and her husband, Tom, work as a team, and have been a “team” in marriage for 41 years. They have two married children and two grandchildren. Besides real estate, Mary’s other passion is travel, and she and Tom have visited many interesting places all over the world.

Dave Swenson, Recording SecretaryDave has been a Realtor® since 1992 and is currently

the Broker/Owner of EXIT Creative Realty. Originally from Minneapolis, Dave served in the Marine Corps from 1982-86. He attended Edison Community College and New College of USF. Dave is also an

Sarasota Women’s Council of Realtors® plans for incredible year in 2009

2009 is here, and the Sarasota chapter of WCR is working hard to make the new year as dynamic, energized and exciting as the last. We thought an introduction of the new WCR leadership would be a good way to get started.

By Janice Litke2009 WCR President

Janice Litke President Prudential Palms Cell: 727-403-1814 [email protected]

Karen Grant President-Elect RE/MAX Tropical Sands 941-349-3460 [email protected]

2009 Line OfficersCindi Jackson Vice President of Membership Exit Realty Signature Properties Phone: 941-907-7730 [email protected]

Mary Conklin Treasurer RE/MAX Alliance Group Cell: 941-504-4292 [email protected]

Dave Swenson Recording Secretary EXIT Creative Realty Cell: 941-544-4366 [email protected]

Mary Mastro Corresponding Secretary Keller Williams Lakewood Ranch Cell: 586-2402 [email protected]


accomplished classical pianist, performing in various dramatic roles in the Cape Coral Community Theater and his church. Dave is married to Marsha and they love traveling around the world discovering other cultures.

Mary Mastro, Corresponding SecretaryMary’s public relations degree serves her well as she

works tirelessly as a buyers’ specialist with the Jana Martin Group at Keller Williams Realty. Living in the Sarasota area for 20 years, Mary and her husband/partner, Nick have raised 3 children and 2 dogs. They enjoy travel and sporting events as they support their favorite home town team, the Chicago Cubs. Mary is also active on the Cardinal Mooney High School Advisory Board serving on their nominating committee.

Programs Calendar 2009February 13 - Program Meeting – “The Changing Market”

– Angela Massaro-FainMarch 13 - Program Meeting – Green PanelLynn Nilssen, Green Certification InstructorSandra Adomatis, Green AppraiserRandy Moor, Exec Director. Efest Florida and Positive

Change Magazine

LWR Green Builders (LWR largest Green Master Planned Community in US)

Grant Castilow, MyGreenBuildingsMarch 20-22 - Summit ChicagoApril 14-15 Realtor® Legislative Days Tallahassee April 17 - Sandee Rains – Consumer Credit – Buyers

Credit Issues and Identity TheftMay 9 - Programs Meeting – Honoring Past Presidents

and State Presidents Joint Meeting SAR/MAR

May 11-16 - WCR/NAR Mid-Year Washington, DC

June 24 - Joint Meeting with SAR

July 10 - Program Meeting – Mary Wolf – Path to Success

August 14 - Jack Wolf – “It’s Never To Late To

Learn To Relate” and ElectionsAugust 18-23 - WCR/FAR Annual Conference – OrlandoSeptember 11 - Annual Fashion ShowOctober 9 - District ForumNovember 12 - Emily Sperling, Community Relations

Manager, EDCNovember 11-16 - WCR/NAR Annual Conference – San

DiegoDecember 10 - Installation and Farewell

CID PRESIDENTFrom Page 7

operation down here. I have suggested that residential and commercial Realtors® begin “dating” over lunch!

Q: Your predecessor placed an emphasis on governmental affairs. How much of an emphasis will you place on interaction with local government and officials?

A: The emphasis will always be there – we are all in the same boat and the sooner all parties recognize this, the better.

Q: How will you market the Suncoast CIX system to bring in more members?

A: The system that we have is great and the developers of the program seem to be improving it at every opportunity. I think that the way to increase membership is to raise the awareness about the system to our brokerage community. We are going to be working on this throughout this year.

Q: Will the CID make any changes to the annual golf tournament, considering the state of the economy and the difficulty to gain sponsorship funds?

A: The golf tournament will go on this year – it may not be the same as we have seen it in the past, but it is an event that will take place.

Q: How do you see your role as leader of the CID?A: It is not that hard to lead when I have a great board

of directors. The board members of the CID are a great group of people that are committed to this industry and our community. They are selfless in their service to their industry and their peers. There is no leading needed, they are all individually and collectively motivated.

Q: What strengths do you bring to the position from your professional background?

A: My professional background has less to do with the position than does my passion for this profession and our wonderful community.


Mem

bers

hip

New

s Designated Realtors®

Bauman, Lawrence, Award Real Estate ServicesCamarota, Samuel, Samuel R Camarota R E BrokerHendricks, Gary, Sarasota Property ConsultingKohl, Thomas, Kohl RealtyKropp, Keith, Frontgate Realty Inc.Quist, Barbara, RE/MAX Advantage Rlty HernandoRegan, Michael, Michael J ReganSalas, Jose, PROPERTY1ONESmith, Nancy, Nancy Smith R E BrokerSuss, Kirsten, SandN Real Estate LLC

New MembersAkins, Susan, Coldwell Banker Residential R EBassett, Janet, Signature Sothebys InternationalBondy, Michael, WEICHERT Realtors® On The KeyCats, Ronald, Cityscapes International Realty GroupCourter, Dawn, Academy Realty Group LLPCuffaro, Adam, Academy Realty Group LLPDavenport, Michael, King Mortgage and Realty LLCGiordano, Maureen, Atchley International RealtyHaeussler, Barbara, Rosebay Real Estate International LLCIcely, Shawn, SB Realty Inc.Kelley, William, Interstate Commercial BrokersKeyser, Stephen, Michael Saunders and CompanyKromer, Donald, Horizon RealtyLonsdale, Kristy, Michael Saunders and CompanyMollin, Sandra Kim, Century 21 All Aces RealtyNeff, Donna, Keller Williams Lakewood RanchPiskoty, Steven, Action Realty of Sarasota LLCSchwartz, Karen, Hunt Florida Real EstateTaglione, Stephen, Abbey Realty LLCTanaka, Amy, Saba and AssociatesWingate, Amy, Byrd Realty Inc.

Now WithAlbano, Michael, Signature Sothebys Internat’lAviles, Lillian, RoseBay Real Estate Inc.Badessa-McDonald, Lynn, Prudential Palms RealtyBassett, Janet, Signature Sothebys Internat’lBeacham, Deborah, Michael Saunders and CompanyBollettieri, Jeri, Academy Realty Group LLPBright, Paul, ELITE Properties LLCBurke PA, Carol, Listing Services DirectBurke-Phillips, Michelle, Coldwell Banker Res R EBurwood, Stephanie, Keller Williams Lakewood RanchCarte, Susan, Michael Saunders and CompanyCleland, Douglas, Prudential Palms RealtyCochrane, Michael A, Prudential Palms RealtyCornuke, Paul, Keller Williams Lakewood RanchCowley, Benjamin, WEICHERT Realtors® On The KeyCrichton Gold, Peter, Engel and Voelkers Anna MariaCuffaro, Adam, Academy Realty Group LLPCurrey, Todd, Signature Sothebys Internat’lCurrey, Tamara, Signature Sothebys Internat’lDavis, Wendy Sue, Realty Executives SolutionsDean, Thomas, Florida Gulf Coast Realty LLCDuFort, Arnold, Signature Sothebys Internat’lFadley-Dane, Iva, Waterside Realty LLCFridh Jr, Eric, Coldwell Banker Res R EGreer, Kay, Beckmann PropertiesGuenther, Patricia, Signature Sothebys Internat’l

Gwynn, Gary, Signature Sothebys Internat’lHenry, William, Signature Sothebys Internat’lHutter, Margaret, Signature Sothebys Internat’lIvan, Patrice, Jennette Properties Inc.Jaquith, Helen, RE/MAX Advantage Rlty HernandoKirkpatrick, Yolanda, Prudential Palms RealtyLewis, Craig, RE/MAX Alliance GroupMacKenzie, Margo, Waterside Realty LLCMahoney, Mary, Signature Sothebys Internat’lMakowski, Bryan, Kohl RealtyMarshall, George, Michael Saunders and CompanyMartin, Carmen, Prudential Palms RealtyMartin, Carmen, Coldwell Banker Res R EMay, Pamela, Signature Sothebys Internat’lMcDonald, Barbara, York Real Estate Inc.McDonald, Michael, Prudential Palms RealtyMilton, Julie, True Real Estate Inc.Minton III, Dave, Signature Sothebys Internat’lMorse, Marcia, Coldwell Banker Res R EMorton, Cindy, Signature Sothebys Internat’lNeff, Donna, Keller Williams Lakewood RanchPaley, Sheldon, Signature Sothebys Internat’lPetsinger, Robert, Prudential Palms RealtyPirot, Gerard, Hunt Florida Real EstatePorter, Nick, RE/MAX Alliance GroupRazick, Shirley, Prudential Palms RealtyReid, Erin, RealtyOne AllianceRiahi, Isabelle, Blakeley and Associates RealtyRoemer, Jennifer, Ken Brand Lic R E BrokerRosenfeld, Sam, Surfside PropertiesRueger, Fred, Harry Robbins Assoc Inc.Rutstein, Jo, Signature Sothebys Internat’lSalkin, Marcia, Michael Saunders and CompanySamuels, Carole, RE/MAX Alliance GroupSas, John, Cunningham Prop Mgmt CorpSchubring, Michael, ELITE Properties LLCShaw, Stephanie, Signature Sothebys Internat’lShepard, Lisa, Peens Property Group Inc.Sikdar, Rinat, Signature Sothebys Internat’lSmith, Dennis, Homes and Dreams Realty Inc.Smith, Annette, Allen Real Estate Services Inc.Soublis, Paulene, Michael Saunders and CompanySteakley, Doris, Andrews and Associates RealtyStephan PA, Karin, Signature Sothebys Internat’lStreck, Thomas, Wagner RealtySutton, Ginger, Waterside Realty LLCTalbot PA, Karen, Signature Sothebys Internat’lTanner, Dawn, Andrews and Associates RealtyTipton, Brenda, Horizon RealtyWard, Angela, Florida Realty GroupWarren, Charles, Signature Sothebys Internat’lWhitfield, Keith, Signature Sothebys Internat’lWhitfield LLC, Sharon, Signature Sothebys Internat’lWinger, Michael, RE/MAX Tropical SandsWinger, Ann, RE/MAX Tropical SandsWood, Brian, Sarasota Style Realty Inc.

New Affiliate MembersAmerican Home Shield1011 68th St NWBradenton, FL 34209

The Association is pleased to welcome new members!

Continued on P. 31, see MEMBERSHIP


Phone Number: 800-800-8880Representative: Leigh CloudSpecialty: As the founding and leading Home Warranty Company, we have over 35 years of experience caring for our customers. With over 1.3 million home warranties in force nationwide, and over 11,000 contractors in our service network, we lead the industry in delivering innovative home warranty products to our customers.

Kiernan Remodeling and Design4007 39th Street EastBradenton, FL 34208Phone Number: 941-748-1219Representative: John KiernanSpecialty: “Kiernan Remodeling + Design is an award winning remodeling firm, trusted for over 20- years, offering personalized Architectural Design, Interior Decorating and Construction, all in-house, making it an

easy, and all in one seamless process.”

Seibert Architects325 Central AvenueSarasota, FL 34236Phone Number: 941-366-9161Representative: Samuel HolladaySpecialty: We provide architectural and interior design services for private as well as public sector clients.

The Oaks Club301 Macewen DriveOsprey, FL 34229Phone Number: 941-966-2161Representative: Kathleen McManusSpecialty: This private country club offers the finest in championship-style golf on two 18-hole courses, a professional tennis facility, and exquisite dining in three restaurants. The most attractive feature of The Oaks, however, is its vibrant social life, whether taking place in the clubhouse or among friends in one of the luxury residences situated within the gated community.

International Real EstateMEMBERSHIP

From Page 30

Be part of the global market– no travel required

Did you know that nine percent of home sale transactions in Florida in 2008 were by foreign buyers? Or that Florida is the most popular destination of home buyers from abroad?

SAR presents opportunities for you to be part of this market. Business development trips are planned this year to several locations (France, Spain, Canada, and the United Kingdom). The first is just around the corner.

Seize the opportunity!The largest real estate expo in France for

primary and secondary property investment will be held March 19-22 in Paris, France. In 2008, over 40,000 buyers attended the Salon National de L’Immobilier to see 250 exhibitors, and a survey indicated that 17 percent were seeking homes outside Paris or abroad. Most important – 10 percent of the hits on Immobel.com come from France, and SAR members’ properties are displayed on Immobel.

• SAR will have a booth to promote the Sarasota area, its lifestyle, and investment potential. Attend the expo to reach qualified, affluent Europeans looking for second home and investment property and interact with French real estate professionals to establish referral relationships.

• Advertise in two issues of Les Annonces, a catalog

distributed monthly around Paris by our French partners, FNAIM and also at the expo in March to all attendees. The deadline for the February issue is February 6.

• Promote properties in a catalog to be produced by SAR and distributed at the expo.

You decide at what level you wish to participate. But don’t delay, because time is short. Please contact Catherine McCaskill (328-1167) or Carla Rayman if you are interested.

More reasons to participate:• Florida is the most popular

destination of home buyers from abroad.

• The south gets 46 percent of foreign buyers, with Florida getting 55 percent of those from Europe.

• In the year ending May 2008, 26 percent of Realtors in Florida had at least one foreign client.

• Nearly 75 percent of foreign buyers purchased single-family homes

for vacation or investment.• The median price was $297,400, with 14 percent

over the price of $750,000.• And 43 percent of the buyers paid CASH!


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Monday Tuesday Wednesday Thursday Friday

2 9 a.m. MLXChange Basic 1:30 p.m. MLXchange E & U

3 8:30 a.m. CID Board

4 7:30 a.m. Toastmasters 9 a.m. MLX Design Web Pages 1:30 p.m. MLXchange Tools

5 8 a.m. Power Marketing, (University Park CC) 9 a.m. MLXchange iMapp 1:30 p.m. MLX Custom Reports

6 9 a.m. CID Deal Making

9 9 a.m.– 4 p.m. New Member Orientation, Code of Ethics

10 9 a.m.- Noon Core Law 9 a.m.—5 p.m. 14 Hrs. CE.

11 9 a.m.- 5 p.m. 14 Hrs CE

12 8 a.m. Power Marketing, (Knights of Columbus)


16 President’s Day SAR closed

17 8 a.m. CID General Membership 9 a.m. MLXchange CMA 1:30 p.m. MLXchange Advanced

18 7:30 a.m. Toastmasters 9 a.m. Income Tax Seminar

19 8 a.m. Power Marketing (Knights of Columbus) 9 a.m. MLXchange E&U 1 p.m. MLXchange Basic

20

23 8 a.m. GRI 1

24 8 a.m. GRI 1

25 8 a.m. GRI 1 8:30 a.m. SAR Board of Directors

26 8 a.m. Power Marketing (Knights of Columbus)


March 2 8 a.m. GRI 1 9 a.m. iMapp 1:30 p.m. MLX Custom Reports

3 8 a.m. GRI 1

4 8 a.m. GRI 1 9 a.m. MLX Design Web Pages 1:30 p.m. MLXchange Tools

5 8 a.m. Power Marketing (University Park CC) 9 a.m. MLXchange Basic 1:30 p.m. MLXchange E&U


FEBRUARY 2009

Note: All events/classes are at SAR, except where noted

Mid-Florida Regional MLS Training The classes E & U (Entering & Updating), Tools, Design Web Pages, MLX Intro, MLX Advanced, iMAPP, Custom Reports and CMA are all Mid-Florida Regional MLS training classes offered at no cost to MLS participants. All classes (except E & U) are HANDS-ON in the SAR Tech Center. Please register for all MLS classes at the MFRMLS website: http://mfrmls.com. Click on “Training,” then “Quick Class Registration” and follow prompts.

SARASOTA ASSOCIATION OF REALTORS® EDUCATION/EVENTS CALENDAR

sarasota realtor magazine - february 2009

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