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COPYWRITER | EDITOR

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Enthusiastic creative collaborator with deep content development experience

Open thinker who always keeps clients’ and readers’ needs top-of-mind

Effective writer on a range of categories for professional/business and

consumer audiences

Accustomed to working under tight deadlines for digital and print platforms

Capable of viewing an entire project with clarity while seeing its vital details

E X P E R I E N C E

9/12–Present Copywriter (Freelance 9/12–3/13; staff 3/13–present)

Pacific Communications, Costa Mesa, Calif.

• Collaborate with art partners and Account Services on campaign tactics,

ensuring they serve the established strategy

• Write physician- and patient-facing pharmaceutical marketing and

advertising tactics for several Allergan brands.

Current: Medical Dermatology: Aczone® and Tazorac

®; Aesthetic:

Latisse® and SkinMedica

® skin care.

Past: Seri® Surgical Scaffold, My Eyes co-promotion campaign for

Latisse and SkinMedica (won an Rx Club Award of Excellence);

JUVÉDERM® and VOLUMA

® dermal fillers, and Allergan Partner

Privileges® physician loyalty program

• Print work: Disease state and patient education pieces, product brochures,

sales training materials, and time-limited product promotions

• Digital/Interactive work: email, web, and tablet-based communications,

websites, and apps. Lead writer on a project that provided more than 150

marketing assets (for print, web, and interactive use) to medical practices

via intranet; performed primary research on and wrote copy for iPad app

for physicians to use during aesthetic consultations

• Research disease state categories thoroughly and shape relevant data into

compelling stories.

9/10–9/12 Editor/Proofreader (Freelance)

Pacific Communications, Costa Mesa, Calif.

• Editor/proofreader on pharmaceutical and device marketing and

advertising projects—both physician and patient facing—with assigned

clients including Allergan (Latisse; Lastacaft® allergy eye drops; and

Vivité® skin care line); Prometheus Labs (Lotronex

® for IBS and Crohn's

Prognostic test), SkinMedica, NeurogesX (Qutenza® for shingles pain),

and Thoratec (HeartMate® left ventricular assist device).

• As editor, ensured language used was appropriate for the audience so that

complex medical and clinical issues were clearly presented.

• Client style based on AMA Manual of Style 10th

Edition.

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COPYWRITER | EDITOR

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E X P E R I E N C E ( c o n t i n u e d )

12/06–5/10 Editor, Member Publications

Automobile Club of Southern California, Costa Mesa, Calif.

• Editor in department that produced six magazines (total of 38 issues per

year) for clubs owned by ACSC covering Southern California (Westways);

Hawai’i (Hawai’i Westways); New Mexico (New Mexico Journey); Texas

(Texas Journey); Alabama (Alabama Journey); and Vermont, New

Hampshire, and Maine (Northern New England Journey). Hired as

Associate Managing Editor for all six publications.

• Promoted to Editor in Chief of Alabama Journey; also served as Features

Editor of Northern New England Journey, and contributing staff writer for

Westways, Hawai’i Westways, Texas Journey, and New Mexico Journey.

• Launched Alabama Journey for newly acquired club. Created structure of

magazine and worked with Creative Director to establish visual standards.

Conceived story ideas based on member demographics, market data, and

travel trends. Developed editorial calendars for 2008, 2009 and 2010.

Edited all freelance- and staff-written content. Wrote numerous articles,

including cover feature stories, profiles, Q&As, and news items.

• Produced member information section for all six Club magazines.

Coordinated with internal clients (Marketing Managers from each state for

Insurance Products, Travel Agency, Financial Products, and Automotive

Services) to conceive stories that were on strategy for each client’s annual

marketing plan. Wrote or edited stories for the six publications.

1/03–8/06 Editor/Proofreader (Freelance 1/03–4/04; staff 4/04–8/06)

Pacific Communications, Costa Mesa, Calif.

• Primary editor/proofreader on pharmaceutical marketing and advertising

projects for assigned client accounts including Allergan, Advanced

Medical Optics, Advanced Sterilization Products, Berlex, and Valeant.

• As senior editor/proofreader in department, developed and implemented

department infrastructure including procedures, Training Manual, style

manuals, and agency training.

• Established and implemented style for assigned client accounts.

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COPYWRITER | EDITOR

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E X P E R I E N C E ( c o n t i n u e d )

2/02–7/02 Traffic Manager, Creative Services

Gymboree Corp., Burlingame, Calif.

• Creative Services department serviced marketing, visual merchandising,

store operations, design and production departments.

• Trafficked projects including store visual merchandising materials,

marketing collateral, merchandise packaging, labels and tags for

Gymboree and Janie & Jack clothing store chains and Gymboree

Play/Music centers.

• Led effort to find one vendor to produce all store marketing materials,

combining prepress, printing, and shipping of materials to over 700 stores.

Resulted in the company saving tens of thousands of dollars.

9/99–5/01 Senior Editor

Sunset Custom Publishing, Menlo Park, Calif.

• Editor in chief for custom-published magazines for clients Mervyn’s

(Target Corporation) and Mazda. Oversaw launch of Mazda’s Zoom Zoom

(three issues per year) and two relaunches/redesigns of Mervyn’s View

(three issues per year) based on client’s shifting needs.

• Served as primary point of contact for both clients. For Mazda, worked

with contracting CRM agency (Carlsson Marketing Group), with Mazda

directly, and with advertising agency of record, Doner. For Mervyn’s,

worked with Vice President of Marketing, as well as departments

throughout the organization, including product buyers, Community

Relations Manager, Public Relations Manager, and national style

spokesperson Kate Rice.

• Developed story list and production schedule, and assigned and edited all

freelance- and staff-written stories for both magazines. Content included

lifestyle topics such as food, travel, career, family, health, beauty, fashion,

and fitness.

• Wrote features, editor’s letters, home décor stories, and food-related items.

• Also served as articles editor for Safeway/Vons Select food and home

magazine (six issues per year).

9/97–9/99 Managing Editor, Maximum PC & boot magazines

Future Network (formerly Imagine Media), Brisbane, Calif.

• Managed editorial workflow from article assignment through final

proofing; set priorities for staff to maintain schedule integrity under

tight deadlines.

• Wrote product reviews and news stories for print and online.

• Supervised staff of nine editors and numerous freelance writers. Worked

closely with Art Director and two staff designers.

• As manager of copy staff, edited every word of every issue and created

and corrected Quark documents.

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E X P E R I E N C E ( c o n t i n u e d )

7/95–9/97 Departments Editor, UNIX Review magazine

Miller Freeman (now CNET), San Mateo, Calif.

• Responsible for primary copy editing and proofreading of several

columns, product reviews, and feature articles per issue.

• Managed production of supplementary issues and inserts, including page

layout, author communication, and illustration commission.

E D U C A T I O N

9/88–9/92 Bachelor of Arts, Political Science

University of California at Los Angeles, Los Angeles, Calif.

P R O F E S S I O N A L A F F I L I A T I O N S

• American Association for Women in Communications

• International Association of Business Communicators Orange

County Chapter

• American Association of University Women