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  • GRAPHIC DESIGN - ART DIRECTION - ILLUSTRATIONINFORMATION GRAPHICS - CORPORATE IDENTITYPUBLISHING CONSULTANCY- TRAINING

    SARAH-JANE LEAVEYPORTFOLIO

  • PORTFOLIO 2

    white|wash is an independent arts, design, fashion and culture magazine built around a team of four women; Julie Uusinarkaus (ex Editor-in -chief of Finnfashion and Pap magazines), Heidi Marika (Creative Director on white|wash and Stylist on Finnfashion), Mikaela Katro (Dep Editor on white|wash and writer/photographer on Finnfashion) and myself (ex-Associate AD Finnfashion).

    We share a common love of Finnish design and have an extensive network of contacts in the fields of fine art, fashion, media, product design, entertainment and culture.

    white|wash magazineART DIRECTOR, ILLUSTRATOR

  • PORTFOLIO 3

    Editorial Design

  • PORTFOLIO 4

    Finnfashion, based in Helsinki, was a quar-terly English language magazine dedicated to promoting Finnish design talent, from Minna Parikka, Paola Suhonen (Ivana Hel-sinki) and Hanna Sarn to Daniel Palillo and Marjut Uotila (Dusty). Finnfashion show-cased the best of our locally produced foot-wear, womens wear, mens wear, textiles, jewelry and accessories.

    Finnfashion was distributed international-ly through specialist boutiques in Sweden, USA and France.

    FinnFashion magazineASSOCIATE ART DIRECTOR

  • PORTFOLIO 5

    I have produced illustrations ranging from simplistic vector renderings to more paint-erly artistic works for various clients.

    a) The Vikings in Swiss International style. Personal Project as teaching material (2012).

    b) Client: TaiChi about Town, Budhokwai, Fulham. Illustration for a brochure promoting TaiChi courses at the centre. (2012).

    c -e) Degree project: Little Red Riding Hood illustrated editorial. Winner of Publics Choice Award. (2013)

    Illustration:ART DIRECTOR, GRAPHIC DESIGNER

    b)

    c)

    d)

    e)

    a)

  • PORTFOLIO 6

    a) Sketch for Commissoned Portrait (2010)

    b) Personal Work. (2016).

    c) Degree Illustration project: Lenore from The Raven by Edgar Allen Poe (2013).

    d) Personal work. 'Candy Killer' from a diptych of drawings called 'Personal vices' (2012)

    Illustration:ART DIRECTOR, GRAPHIC DESIGNER

    a)

    b)

    c)

    d)

  • PORTFOLIO 7

    a) Client: twig. Illustration for Valentines Day and Mothers day advertisement in Vanilla Magazine. (2013).

    b) Personal Work: One of four seasons (2012).

    c) Personal Work (2010)

    d) Detail from The Factory Boys (2010).

    Illustration:ART DIRECTOR, GRAPHIC DESIGNER

    c)

    d)b)

    a)

  • PORTFOLIO 8

    This information graphic was produced as a teaching aid for students attending the Visualisation skills module, part of the International Design Degree program at KYAMK in 2014.

    The timeline served two purposes; it was a demonstration of the process involved in creating a visual representation of a set of complex data over time, and an educa-tional piece, as it introducted the students to the key art & design movements of the period 1860 1918, which have influenced the development of graphic design.

    The final piece measured 420mm x 1000mm.

    From Arts & Crafts to ModernismGRAPHIC DESIGNER

    Sarah-Jane Leavey 2014 . Sources: Meggs History of Graphc design, Meggs, P. & Purvis, A. (4ed.) Wiley & Sons, USA 2006. Graphic design Timeline, Heller, S. & Pettit, E., Allworth Press, USA 2000. http://www.vam.ac.uk/page/a/arts-and-cras/, http://en.wikipedia.org/wiki/Arts_and_Cras_movement, http://en.wikipedia.org/wiki/Japonism, http://www.vam.ac.uk/content/articles/s/style-guide-influence-of-japan/, http://en.wikipedia.org/wiki/Art_Nouveau, http://en.wikipedia.org/wiki/Wiener_Werksttte, http://en.wikipedia.org/wiki/Deutscher_Werkbund, http://www.goethe.de/kue/arc/dos/dos/sls/sku/en2356119.htm

    THE TRIGGERS BEHIND THE ARTS & CRAFT MOVEMENT

    REACTION AGAINSTTHE GREAT EXHIBTIO

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    INDUSTRIAL REVOLUTIONGOTHIC R

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    INSPIRATION FROM

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    ORKS

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    ARXIST THINKINGWORKS OF JO

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    FROM ARTS & CRAFTS TO EARLY MODERNISM

    STYLE GUIDESArts & CraftsArts and Cras style developed in the 1860s as a reaction against the growing industrialisation of Victorian Britain. Those involved believed in the equality of all the arts and the importance and pleasure of work. The appearance of the style resulted from the principles involved in the making of the objects. By the end of the century such ideals had aected the design and manufacture of all the decorative arts in Britain.

    CharacteristicsThe vernacularof British countryside lifeArtisan belief in truth to materials & authentic designSimple forms & natural motifs

    JaponismeJaponisme is the French name for the influence of Japanese art, fashion and aethestics on Western culture from the early 1860s until the turn of the century. Artists and crasmen began replicating the images, subjects and style of newly imported Japanese Ukiyo-e woodblock prints and household goods and furniture. Noteable artists such as Degas, Manet, Monet, Van Gogh, Toulouse-Lautrec and Whistler were all collectors of Ukiyo-e woodblock prints.

    Characteristics Circular designs influenced by Japanese MonGeometric forms & asymmetric compositionNatural motifs: ChrysanthemumsBlack keylines & strong flat colour

    BeggarstaffJames Pryde and William Nicholson were brothers-in-law, who started the advertising agency J. & W. Beggarsta in 1894. They created only 22 known poster designs and 6 other graphic works. Although intended for publication, many of these designs were never published. The Posters were unique artistically using simple cut-out forms totally unlike Art Nouveau, but they were not a commercial success. However the Beggarsta designs went on to have a huge influence on later designers in the 1920s and 1960s.

    CharacteristicsCollage technique & paper-cut letteringStencillingSilhouettesFlat Colour

    Art NouveauArt Nouveau was a movement in the visual arts popular from the early 1890s up to the First World War. It was heavily influenced by the Arts & Cras movement, however it did not share the utopian socialist politics. It is viewed by some as the first self-conscious attempt to create a modern design lifestyle. Its influence can be found in painting, architecture, sculpture, jewellery, metalwork, glass and ceramics.

    CharacteristicsWhiplash curves & asymmetrical compositionThe female form, sexualised contentOrganic motifs: seaweed, grasses, flowers, insectsSimplified abstract shapesBlack outlinesHand lettering influenced by organic forms

    JugendstilJugendstil is the term used to describe Art Nouveau in Germany, the Netherlands, Nordic countries and the Baltic States. The style was named aer Die Jugend magazine, which was first published in Munich in 1896. Jugendstil started purely in the form of two-dimensional graphic arts, focusing on typography and graphic design. The key publications that championed the style were Die Jugend, Simplicissimus and Pan. Jugendstil is more robust and arguably more graphic in its use of form than Southern European Art Nouveau.

    CharacteristicsHard lines & sinuous curvesClassical and romantic motifsThe SwanHand drawn typography sympathetic to illustration

    The Vienna Secession was founded on 3 April 1897 by artists Gustav Klimt, Koloman Moser, Josef Homann, Joseph Maria Olbrich, Alfred Roller, and others. Unlike related movements, there is not one style that unites the work of all the artists who were part of the group. The Secessionist graphic style was showcased in their magazine Ver Sacrum (Sacred Spring), which featured highly decorative works and proved to be a major influence on the illustration and typography of 1960s psychedelic graphic art. The Vienna Secession had strong ties with the Glasgow School and Charles Rennie Macintosh.

    CharacteristicsAnti-historicism: anti-gothic, anti neo-baroqueSymmetry and repetitionGeometric design and floral-inspired decorative motifsSquares, grids and checkerboard patternsAncient classical motifs: Athena and OwlsFlat visual planes, strong colours, and linear outlines.

    Wienner werkseThe Wiener Werksttte was founded in 1903 by Koloman Moser and Josef Homann, both of whom had been key members of the Vienna secession. The primary goal of the company was to bring good design and cra into all areas of life within the fields of ceramics, fashion, silver, furniture, and the graphic arts. Embraced geometric symmetry over surface ornament. Popularised the postcard as a collectable.

    CharacteristicsArchitectural principles of designSquares, grids and checkerboard patternsFlat visual planes, strong colours, and linear outlines.Post 1909 style changes:Mycenaen & folk styles, jagged woodcut marks,Byzantine whirls, and fragmented mosaic work.

    PlakatstilPlakatstil (Poster Style) is characterised by use of a reductive, flat-color design style developed in Germany circa 1905. The first acknowledged work in this style was created by Lucian Bernhard for a poster design contest sponsored by Priester matches. Bernards poster succeeded in moving graphic design further into the use of simplification through reduction, resulting in the modern visual language of shape and sign.

    CharacteristicsFlat background colorLarge, simple imageProduct nameUse of modal perception (negative space) in designBlocky heavy or ultra typefaces oen with keylines

    DEUTSCHE WERKBUNDFounded in 1907, the Deutscher Werkbund (German Association