Sarah B. Watson10980 Milestone Drive

Mechanicsville, Virginia 23116804.399.2392

sarahbwatson@comcast.net

Capabilities ProfileAccountable and trusted leader that seeks out and solves challenging business problems, while creating value for the brands and organization.

Accomplished in developing, coordinating, and communicating reimbursement policy and strategy, both long range and roadmap planning.

Expertise in training and development of sales professionals to increase market share and profitability with emphasis on trouble-shooting restrictions and roadblocks

Contract negotiation experience with institutions and major insurance companies Experience with legal, finance, regulatory and contract operations to ensure effective product access and pull-through Strong project management development and execution, to include sales, marketing, and managed care Exceptional communication, leadership, analytical, presentation, and organizational skills

Professional Experience9/2013 - PresentNicox, Inc.Fort Worth, Texas

Senior Manager, Reimbursement and Training Effective in evaluating reimbursement environment (coverage, coding, and payment) and executing strategies to

ensure maximum reimbursement and market access for multiple products (buy& bill and LDT)* Leverage valuable collaboration with key business partners to develop and execute strategies and tactics to

optimize reimbursement from key payers* Extensive design and analysis of weekly reimbursement reports* Direct sales team on how to aid physicians and their support staff in the reimbursement process* Create and present monthly State of the Business Reimbursement report to executive leadership* Develop reimbursement support and training materials for sales and marketing* Provide training to sales and marketing on the fundamentals of healthcare economics

Accomplished in creating, designing, developing and implementing all sales and brand training, as well as management of all training events

* Designed curriculum (modules & workshops) and executed training for multiple product launches* Designed curriculum (modules & workshops) and executed training for multiple initial sales training classes

Strong collaboration with Marketing, Sales, Clinical, Business Development, Executive Leadership Teams, and KOL’s Co-managed multiple marketing projects (Sales aid development, digital marketing projects, AdBoards, etal.) Successfully managed multiple external vendors, to include Reimbursement Support, Training Specialists and Inside Sales

Team

07/2011 – 09/2013Galderma LaboratoriesFort Worth, Texas

Regional Account Manager, East Coast 2012 President’s Award Winner Instrumental in building/developing first ever RAM Program at Galderma Created market access in key regional accounts on east coast, to include all Blues Effective in working with internal customers (sales, senior management, marketing, and training) to increase market share

within key accounts

Sarah B. Watson

12/2003 – 07/2011Inspire PharmaceuticalsRaleigh, North Carolina

Access Development Manager, United States Successful in maximizing pull-through of national payer contracts First and only ADM at Inspire Worked with top sales performers and managers to increase market share and profitability within key payers and overall

geography Worked directly with sales, training, and managed care account teams to overcome cost objections and create value

propositions for clients, to include national presentations Worked with Sales Ops and Marketing to create useful managed care reports and sales aids for account team, managers,

and sales forceRegional Account Manager, Southeast

Increased profitability, market share, and formulary status of AzaSite® within southeast regional payers 2009 National MVP Award Managed 18 million lives; accounts included Blues and Federal Employees Benefit Plan

Senior Territory Manager, Norfolk/Richmond Specialty sales representative responsible for three products: Restasis®, Elestat®, and AzaSite® Call universe included ophthalmologists, optometrists, allergists, and pediatricians Consistent sales performance for multiple products, Top 10%

03/2002 – 12/2003Biovail PharmaceuticalsBridgewater, New Jersey

Specialty Sales Representative Sold multiple products to psychiatrists, cardiologists, nephrologists, OBGYN, and primary care District Representative of the Quarter, Q4 2002, Q1 2003, and Q2 2003 Promoted to Product Launch Team Leader and Advanced Sales Trainer

08/1998 – 03/2002Nestle Clinical NutritionDeerfield, Illinois

District Manager, Sales Long-term care and Generalist/Hospital Representative

08/1992 – 08/1998Hanover County Public SchoolsHanover County, Virginia

Classroom Teacher and Trainer Multiple National Awards for Education and Leadership

Academic Education

Bachelor of Arts, Elementary Education Virginia Tech, May 1992

References Available upon request

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