sap academic conference americas

SAP Academic ConferenceAmericas March 22 – 24, 2012Westin RiverwalkSan Antonio, Texas

TAble of conTenTS

3 Welcome

4 Agenda at a Glance

5 Keynote Speakers

6 Agenda

Thursday, March 22

Friday, March 23

Saturday, March 24

8 breakout Session I Descriptions: Innovate with SAP Solutions

8 breakout Session II Descriptions: Innovate Your Program with best Practices

9 breakout Session III Descriptions: Innovate Your courses with new curricula

10 Poster Session Topics

11 Workshop Descriptions

12 Majdi najm outstanding Service Award

13 Information

14 floor Plans

3Innovation Starts now

WelcoMe

Dear Faculty:

Welcome to the SAP Academic Conference Americas! It is our fifteenth annual event in the Americas, and we are pleased to host you in San Antonio. The SAP University Alliances team, guest speak-ers, breakout leaders and workshop facilitators have worked diligent-ly to put together an event that will provide personal value and give you the tools to effectively utilize a variety of new and exciting SAP products in your lecture halls, labs and projects. This year’s theme is “Innovation Starts Now” and our intent is that you will leave this event with great resources and many ideas on how you can innovate the SAP initiative on your own campus. The “Innovation Starts Now” theme is woven throughout the agenda. Keynotes from experts in mobile, analytics and SAP HANA® will give you a sense of SAP’s strategic direction and help you understand what motivates SAP customers to innovate. SAP product experts will demonstrate the latest SAP products. Professors will share new and innovative curricula and long-time member schools will share their best practices. Professors and SAP product experts will lead hands-on workshops in Analytics, SAP HANA , SAP Business ByDesign® , SAP Customer Relationship Management, SAP ERP, and Sybase® Unwired Platform (mobile). New to the Academic Conference this year is a conference mobile application developed by Dave Haseman of University of Wisconsin-Milwaukee. We encourage you to download this application to access the agenda and connect with colleagues via your mobile device. In the process you will experience how Sybase Unwired Platform en-ables mobile information services, so organizations can provide rele-vant, up-to-date information to their people no matter where they are. You will hear more about Sybase Unwired Platform in the Friday morning general session, and we encourage you to attend the break-out session. And those who selected Sybase Unwired Platform for one of their workshops will experience the new curriculum developed by Dave Haseman and Ross Hightower of Texas A&M University. The University Alliances team wishes to give special thanks to the University Competence Centers at California State University, Chico and University of Wisconsin-Milwaukee which are providing technical support for the many sessions and workshops. And we thank the stu-dents from Texas A&M – San Antonio who are helping with registration.

On Saturday evening, please join us in celebrating our 15th Annual Conference!

Best regards,

Heather Czech Matthews, Regional Director, SAP University Alliances – Americas

AGenDAAT A glANCE

Thursday

10:00 am Registration Navarro Foyer

1:00 pm faculty coordinators MeetingProspective Members Meeting

Navarro Ballroom Madero

friday

6:30 am breakfast Hidalgo Jr. Ballroom


8:00 am General Session Navarro Ballroom

11:00 am breakout Session I: Innovate with SAP Solutions

12:00 pm lunch Hidalgo Jr. Ballroom

1:00 pm General Session Navarro Ballroom

2:30 pm breakout Session II: Innovate Your Program with best Practices

4:00 pm breakout Session III: Innovate Your courses with new curricula

6:00 pm Poster Session and Reception: Innovation Starts now Hidalgo Jr. Ballroom

Saturday

6:30 am breakfast Hidalgo Jr. Ballroom


8:00 am Workshops: Morning Session

12:00 pm lunch Hidalgo Jr. Ballroom

1:00 pm Workshops: Afternoon Session

6:00 pm Reception and 15th Annual conference celebration Juarez Plaza

nick brown, Senior Vice President, Mobile Strategy & Market Development, SAP AmericaKeynote Presentation: Mobile

Pam Ireland, Chief Operating Officer, Vice President, SAP AnalyticsKeynote Presentation: Analytics

elena María ordóñez del campo, Senior Vice President, global University Alliances, SAP AgKeynote Presentation: SAP and Academia: Creating Educational Opportunities and Supporting Innovative Thinking

Alexander Zeier, Visiting Professor, Massachusetts Institute of Technology (MIT) Keynote Presentation: SAP HANA: In-Memory Data Management for Enterprise Applications

KeYnoTe SPeAKeRS

5Innovation Starts now

AGenDA

Thursday, March 22

10:00 am – 6:00 pm Registration Navarro Foyer

10:00 am – 2:00 pm GUI and Mobile Application Support for laptops El Rincon De Maria

1:00 pm – 5:00 pm Pre-conference Meetings

Prospective Members MeetingMadero

faculty coordinators MeetingNavarro Ballroom

friday, March 23

6:30 am – 7:45 am breakfast Hidalgo Jr. Ballroom

7:00 am – 5:30 pm Registration Navarro Foyer

7:00 am – 8:00 am GUI and Mobile Application Support for laptops El Rincon De Maria

8:00 am – 10:30 am GeneRAl SeSSIonWelcome Heather Czech Matthews, Regional Director, SAP University Alliances – Americas

Navarro Ballroom

SAP and Academia: creating educational opportunities and Supporting Innovative ThinkingElena María Ordóñez del Campo, Senior Vice President, global University Alliances

AnalyticsPam Ireland, Chief Operating Officer, Vice President, SAP Analytics

MobileNick Brown, Senior Vice President, Mobile Strategy & Market Development

10:30 am – 11:00 am break Navarro Foyer

11:00 am – 12:00 pm breakout Session I: Innovate with SAP Solutions

SAP HAnAVilla

Mobilegoraz

cloudOlivares

AnalyticsEncino

eRP coreCamino Real

enterprise Performance ManagementMadero

12:00 pm – 1:00 pm lunch Hidalgo Jr. Ballroom

12:00 pm – 1:00 pm GUI and Mobile Application Support for laptops El Rincon De Maria

1:00 pm – 2:15 pm GeneRAl SeSSIon Navarro Ballroom

SAP HAnA: In-Memory Data Management for enterprise Applications Dr. Alexander Zeier, Visiting Professor, Massachusetts Institute of Technology (MIT)

SAP University Alliances Updates and Majdi najm outstanding Service AwardUniversity Alliances Team

7

friday, March 23, continued

2:30 pm – 3:30 pm breakout Session II: Innovate your Program with best Practices

leverage Students as Program ResourcesVilla

Get More faculty on-boardgoraz

build Technical curriculum with business Appeal Olivares

find a nicheEncino

engaging learning ApproachesCamino Real

build Texts Around curriculumMadero

3:30 pm – 4:00 pm break Navarro Foyer

4:00 pm – 5:00 pm breakout Session III: Innovate Your courses with new curricula

SAP HAnAVilla

Mobilegoraz

cloudOlivares

AnalyticsEncino

eRP coreCamino Real

enterprise Performance ManagementMadero

6:00 pm – 8:30 pm Reception and Poster Session: Innovation Starts now Hidalgo Jr. Ballroom

Innovation Starts now

Saturday, March 24

7:00 am – 10:30 am Registration Navarro Foyer

7:00 am – 9:00 am GUI and Mobile Application Support for laptops El Rincon De Maria

6:30 am – 7:45 am breakfast Hidalgo Jr. Ballroom

8:00 am – 12:00 pm Workshops: Morning Session

SAP HAnAVilla

Sybase Unwired Platform (mobile) goraz

Introduction to SAP business byDesignOlivares

AnalyticsEncino

Introduction to SAP eRP Using the eRP Simulation GameCamino Real

SAP eRP configuration Madero

SAP customer Relationship ManagementZapata

12:00 pm – 1:00 pm lunch Hidalgo Jr. Ballroom

12:00 pm – 2:00 pm GUI and Mobile Application Support for laptops El Rincon De Maria

1:00 pm – 5:00 pm Workshops: Afternoon Session

SAP HAnAVilla

Sybase Unwired Platform (mobile) goraz

Introduction to SAP business byDesignOlivares

AnalyticsEncino

Introduction to SAP eRP Using the eRP Simulation GameCamino Real

SAP eRP configuration Madero

SAP customer Relationship ManagementZapata

6:00 pm – 8:30 pm Reception and 15th Annual conference celebrationMeet on River level at 6:00 pm for transportation to reception

Juarez Plaza

11:00 am – 12:00 pm

bReAKoUT SeSSIon I: Innovate with SAP Solutions – led by SAP experts

SAP HAnAJeff Word, Vice President of Product Strategy, SAPSAP HANA is the next generation of SAP’s in-memory computing technology. Organizations can instantly explore and analyze all of their transactional and analytical data in real time from virtually any data source. SAP HANA will form the future technology foundation for new innovative applications based on in-memory technology. gain insights about SAP’s strategy for in memory computing to com-plement lectures and help students prepare for a changing job market.

MobileNate Henderson, Vice President of Mobility Center of Excellence, SAPSybase Unwired Platform is a mobile enterprise application platform that enables enterprise developers to simply and quickly build appli-cations that connect business data to mobile workers on any device, at any time. learn how organizations improve performance with mo-bile applications, and gain insights on a topic that many students are interested in.

cloudlaura Houston, Cloud Service Advisor, SAPThe cloud is a core of SAP’s growth strategy and includes Sales on Demand, Travel on Demand, and SAP Business ByDesign which is being piloted by SAP University Alliances member schools. Find out the latest direction for SAP’s cloud product strategy. gain insight to help students stay current with this leading trend in business and IT.

AnalyticsSusan guess, Senior Director, SAP BusinessObjects Solution Management, SAPWith the rapid changes in today’s business and technology land-scape, organizations need analytics that provide real-time perfor-mance on big data, insight with trust across business and social data, and instantly available mobile business intelligence. learn about the latest developments in Analytics Solutions from SAP.

eRP coreArmando Urias, ERP Solution Advisor, SAPSAP continues to innovate its core applications: SAP ERP, SAP Cus-tomer Relationship Management (SAP CRM), SAP Supply Chain Management (SAP SCM), SAP Supplier Relationship Management (SAP SRM), and SAP ERP Human Capital Management (SAP ERP HCM). This session explains recent innovations in these solutions. Sharing these innovations with students will enhance their under-standing of how organizations optimize their end-to-end business processes using SAP core applications.

enterprise Performance ManagementKirk Anderson, Director of EPM Solution Management, SAPSAP BusinessObjects enterprise performance management (EPM) solutions enable organizational alignment, agility, visibility and confi-dence for optimal control and improved effectiveness. learn about SAP’s solutions from strategy, to planning and consolidations, to op-erational analysis and optimizing profitability. Prepare to share with students how organizations empower every stakeholder to commu-nicate, collaborate and execute in context and in real-time with these solutions.

2:30 pm – 3:30 pm

bReAKoUT SeSSIon II: Innovate Your Program with best Practices – led by faculty experts

leverage Students as Program Resources Joe Ragan, Saint Joseph’s University; Tom Wilder, California State University, ChicoStudents are not only the consumers of the education provided by University Alliances members but can also be a valued resource. learn the best practices and steps to take to engage students at your university.

Get More faculty on-boardFrank Andera, Central Michigan University; David Douglas, University of ArkansasMost SAP initiatives are driven by a group of faculty from one – two disciplines. learn the best practices for engaging more faculty so core required courses can have SAP content.

build Technical curriculum with business AppealDave Haseman, University of Wisconsin-Milwaukee; Nitin Kalé and Richard Vawter, University of Southern CaliforniaBuilding a largely technical program can still add value to business majors. Find out how schools that house technical programs build courses valued by non-technical majors.

find a nicheYvonne Antonucci, Widener University; Tom Case, georgia Southern UniversityWhile every University Alliances school is different, some programs have built competitive advantage or a special niche program that dis-tinguishes it from its peers. learn the steps that some universities have taken to build niche programs or created competitive advan-tage in the education marketplace.

SeSSIon DeScRIPTIonS

TITle HeRe

9

engaging learning ApproachesPatrick Charland, Universite du Quebec a Montreal; Paul Cronan, University of Arkansas; Pierre-Majorique leger, HEC Montreal; Bret Wagner, Western Michigan UniversityThis session discusses active learning approaches to engage stu-dents in learning ERP related skills and provides examples of how to create engaging pedagogical context in the classroom.

build Texts Around curriculumSimha Magal, grand Valley State University; Ellen Monk, University of DelawareMany faculty members want to contribute to the university commu-nity by writing text books, case studies, and/or curriculum materials. learn from those who have done it the steps it takes to go from idea to published text.

4:00 pm – 5:00 pm

bReAKoUT SeSSIon III: Innovate Your courses with new curricula – led by curriculum experts

SAP HAnAJeff Word, Vice President of Product Strategy, SAPSAP University Alliances is in the early stages of developing curriculum for the SAP HANA platform, a breakthrough technology for real-time analytics and applications. learn what can be done in an in-memory database, and plans for curriculum. Topics include technical as well as user oriented courses.

MobileDave Haseman, University of Wisconsin-Milwaukee; Ross Hightower, Texas A&M University; Camille Rogers, georgia Southern University. SAP and Sybase, an SAP company, offer a wide range of mobile ap-plications and underlying infrastructure, with unmatched integration to SAP systems, for secure access to business processes anytime, anywhere, and on any device. This session explains the curriculum being developed for SAP University Alliances utilizing these innova-tive solutions.

cloudNancy Jones and Ron Pike, California State University, ChicoSAP Business ByDesign offers an innovative platform to teach a wide range of topics relevant to today’s business environment in a media-rich and mobility-enabled environment. learn how curriculum for SAP Business ByDesign enhances students’ understanding of busi-ness process and ERP fundamentals as well as key trends including mobility and in-memory analytics and preview the new SAP Business ByDesign certification.

Analyticslorraine gardiner, California State University; Nitin Kalé, University of Southern CaliforniaCurriculum in the Analytics area continues to evolve and grow. Come and see the new curriculum for SAP BusinessObjects business intel-ligence (BI) as well as the mature curriculum for SAP NetWeaver Business Warehouse.

eRP coreSimha Magal, grand Valley State University; Tom Wilder, California State University, ChicoThe global Bike, Inc. (gBI) case and curriculum for teaching business process and ERP fundamentals is used in over 30 countries and in over 200 institutions. This session summarizes the curriculum that is currently available and delves into new materials being developed, specifically curriculum involving a multi-company code environment and configuration in SAP ERP.

enterprise Performance ManagementBipin Prabhakar, Indiana University BloomingtonJoin this roundtable discussion to share your ideas and interest in contributing to the development of curriculum in the timely topic of Enterprise Performance Management.


PoSTeR SeSSIonINNOVATION STARTS NOW

Topic expert

Americas’ SAP Users’ Group (ASUG) Danny Pancratz, ASUg

John Wiley & Sons Publishing Beth golub, Executive Editor

SAP Mentors Karin Tillotson, Valero Corporation

University Alliances community Diem Lam, SAP

Analytics Solutions from SAP Susan Guess, SAP

SAP business byDesign laura Houston, SAP

SAP enterprise Performance Management Kirk Anderson, SAP

SAP HAnA Jeff Word, SAP

Sybase Unwired Platform Nate Henderson, SAP

Using SAP crystal Dashboard Design in eRPsim Games Pierre-Majorique leger and Jean-Francois Michon, HEC Montreal

Ucc: california State University, chico Jim Sager, UCC DirectorRon Pike, UCC DirectorJim Connolly, UCC Technical Teamgino Edinger, UCC Technical TeamJon Strait, UCC Technical TeamElizabeth Squire, UCC Contracts

Ucc: University of Wisconsin – Milwaukee Dave Haseman, UCC Director Jerad lumina, UCC Technical TeamAtis Purins, UCC Technical Teamgreg Starke, UCC Technical Team

11

WoRKSHoP DeScRIPTIonS


Morning and Afternoon Sessions

SAP HAnAJeff Word, Vice President of Product Strategy, SAPThis workshop introduces the SAP HANA database platform. Based on breakthrough in-memory computing technology, SAP HANA is a modern database platform for real-time analytics and real-time ap-plications. gain insight to enhance students’ understanding of how large organizations make smarter decisions faster with in-memory data processing. Hands-on exercises are included.

Sybase Unwired Platform (mobile) Dave Haseman, University of Wisconsin-Milwaukee; Ross Hightower, Texas A&M UniversityThis workshop introduces Sybase Unwired Platform that enables or-ganizations to mobilize sales, field service, human resources, finance, procurement, and more. gain insight on the technical aspects of this platform to enhance teaching in web and application development classes. Hands-on exercises are included.

Introduction to SAP business byDesignNancy Jones and Ron Pike, California State University, ChicoThis workshop introduces SAP Business ByDesign, a fully integrated business management software solution designed for midsize com-panies or small businesses. Participants learn how SAP Business ByDesign can be used in introductory business and MIS courses to help students understand end-to-end processes and ERP fundamen-tals. Hands-on exercises and a preview of the new SAP Business ByDesign certification are included.

Analyticslorraine gardiner, California State University, Chico; Nitin Kalé, Uni-versity of Southern California This workshop focuses on analytics curriculum, featuring the new SAP BusinessObjects Analysis tool (successor to SAP Business Ex-plorer) and data mining of large datasets with SAP NetWeaver Busi-ness Warehouse. Hands-on exercises using global Bike, Inc. and the University of Arkansas large-scale datasets are included.

Introduction to SAP eRP Using the eRP Simulation Game Pierre-Majorique leger and Jean-Francois Michon, HEC Montreal This workshop introduces SAP ERP using the ERP Simulation game, a business game run on a real SAP ERP system. Students form teams and run companies in a simulated competitive market. Partici-pants work hands-on in SAP ERP to input operational decisions and monitor business performance.

SAP ERP Configuration Simha Magal, grand Valley State University; Tom Wilder, California State University, ChicoThis workshop introduces curriculum for teaching SAP ERP configu-ration using global Bike, Inc. (gBI). Hands-on exercises are included.

SAP customer Relationship Management (SAP cRM)André Siegling and Stefan Weidner, Otto von guericke University Magdeburg This workshop introduces new curriculum using SAP CRM 7.0 and the global Bike Inc. (gBI) company case. The curriculum covers mar-keting, sales and service, as well as integration to SAP ERP. Includes hands-on exercises.

The Majdi Najm Outstanding Service Award was established to honor the memory of Dr. Majdi Najm who was the director of the University Competence Center at the University of Missouri. Majdi passed away in 2004.

This award is given annually to an individual or individuals who have provided outstanding service to the SAP University Alliances pro-gram. In particular, this award recognizes those who have advanced, and continue to advance the use of SAP in the classroom. The win-ners are notable for their collaboration with faculty members from other SAP University Alliances campuses. Since the inception of this award, the honorees chosen have demonstrated a history of leader-ship in the program, through participation at the SAP Academic Con-ference and workshop events, through development of curriculum content, through mentoring of other faculty, and through the promo-tion of the SAP University Alliances program.

This year’s recipient will join a distinguished group of honorees: Bret Wagner (2006), gilbert Babin (2007), Pierre-Majorique léger (2007), Robert Pellerin (2007), Jacques Robert (2007), Fawzi No-man (2008), Ross Quarles (2008), Jim Mensching (2009), Paul Cro-nan, Christine Davis, David Douglas (2010), and Simha Magal (2011).

MAJDI nAJM oUTSTAnDInG SeRVIce AWARD

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InfoRMATIon


GUI and Mobile Application SupportThe California State University, Chico and University of Wisconsin – Milwaukee University Competence Center teams are available to provide gUI and mobile application laptop support for faculty attending Saturday workshops. Support is provided in the El Rincon De Maria conference room.

University Alliances community (UAc)See a demonstration of the recently upgraded University Alliances Community (www.uac.sap.com) and register for the site. A kiosk is available during breaks in the Navarro Foyer and at the poster session on Friday.

Wireless Access Internet connectivity is available at the Westin Riverwalk. Access is provided in the conference area at no cost to event attendees on Thursday through Saturday. Free access is also available for Westin guests. You must supply your own equipment.

Access in your roomPlease follow the directions for free WiFi in your Westin hotel room. Disconnect from your hotel room Internet access when you leave and re-connect to the meeting room when in the conference area.

Access during the Academic conferenceConnect to the “Westin Meeting” WiFi network, and enter password: sap2012 (all lower case).

Meal ServiceYour registration includes breakfast, lunch and dinner on Friday and Saturday. Breakfast and lunch are served in the Hidalgo Jr. Ballroom on the Ballroom level both days. Breaks are offered mid-morning and mid-afternoon in the Navarro Foyer on Friday and in the foyer outside the meeting rooms on Saturday. Dinner is provided at the evening receptions. Badges must be worn at all times.

friday Reception and Poster Session: Innovation Starts nowEat, drink, and network while learning from SAP, University Alliances partners and program members.

Saturday Reception and 15th Annual conference celebrationFollowing a full day of workshops, it will be time to relax and enjoy a Taste of Texas and San Antonio. Join us on the River level at 6:00pm where you will board a water taxi for a brief tour of the San Antonio Riverwalk. The water taxis will then drop you at Plaza Juarez for an outdoor evening under the Texas sky celebrating the food and culture of the great State of Texas. Returning to the hotel, Plaza Juarez is less than two blocks from the Westin so you can stroll back at your convenience.Note: In case of inclement weather, plan to meet at 6:00pm in the lobby level where you will be bused to an alternate location.

Guest PolicyWe are happy to provide an Adult guest Meal Policy at the Academic Conference. Academic Conference participants, who have pre-registered a guest via the registration website, may pick up their guest’s event badge and pay the guest fee at the regis-tration desk located in the Navarro Foyer. guests must wear their name badge at all meals and receptions.

Learn More about the SAP University Alliances program and the University Alliances Community at: www.uac.sap.com

flooR PlAnS

THe confeRence USeS RooMS on All THRee leVelS.

ballroom level • Carranza • Hidalgo Jr. Ballroom • Madero • Navarro Ballroom • Navarro Foyer • Villa • Zapata

lobby level • Camino Real • El Rincon De Maria • Encino • Sabino

River level • goraz • Olivares

ballroom level

15

lobby level

River level


www.sap.com/contactsap

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sap academic conference americas

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