santosha guides business plan presentation

http://www.linkedin.com/in/staubmarketingltd

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www.santoshaguides.com – www.santoshaguides.blogspot.com


http://www.santoshaguides.com/

http://www.facebook.com/santoshaguides



http://www.santoshaguides.blogspot.com/





This is a link to Vol.1 Mauritius & Rodrigues Island

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http://www.slideshare.net/sssproductions/santosha-guides-volume01-1













Welcome to Santosha Guides – “A Touch of Local Experience”

We aim to provide a unique guide that offers a SUN SEA SAVING Discount Card + International

Phone Card and 10 Postcards for only $100 including advertising opportunities in the guide, the

website, our blog and social media pages

The idea is to create a Brand and all the digital platforms, including a smart tablet

publishing where advertisers and travellers can communicate, share their holiday experience and

save with our Travel Discount Card. Vol.1 Mauritius & Rodrigues Island is now complete and we

are eager to get it published, distributed and made available on IPads, Kindle and Smart Phones

We are looking for one silent investor to bring it to life. In mind that this investment will

not only be duplicated in 6 other islands but in aim to be the leading Indian Ocean Island

Destination Marketing Company. We are working towards achieving the Indian Ocean

Island leading travel guide and travel discount card

The Next Indian Ocean Islands – Travel Guide Book Series & Destination Marketing Partner

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The concept behind Santosha Travel Guidebook is to unify the Travel & Tourism community through a “Brand” they can relate to Once the Brand is recognised and established we will then be able to network with key Travel & Tourism Players, build relationships, negotiate vital discounts and collect local information to share with all the internet savvy Indian Ocean Islands Travellers & Tourism Partners. After successfully completing Santosha Guides Vol.1- 6, we have a 2nd product SANTOSHA TOURS that would offer local personalised tours such as coastal and scenic drive around Mauritius to start, with the intention to offer licenses to other islands We also have a 3rd product which could be interesting for all 3 parties to consider investing in (click on link) - SANTOSHA ISLAND is a local Surf Wear Clothing Brand. We have granted them the permission to launch a Trademark in exchange of a Billboard, use of office space and stores to sell and market the Santosha Guides & Tours

The Concept, Branding & Partners

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https://www.facebook.com/pages/Santosha-Island/117324851683825










The Travel Discount Card – Sun Sea & Savings

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The Local Marketing & Partners

The Local Headquaters of SANTOSHA ISLAND & Strategic Billboard in TAMARIN since Jan (2009)

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We are now seeking the “Seed & Working Capital” to establish the “Brand” and “STAUB

Marketing” as the next Indian Ocean Islands “Best Travel & Tourism Marketing Partner” to

service both Tourists and the Tourism Services

Our Aim:

To become the Number One Indian Ocean Destination Marketing company

Our Goal:

Provide the best ROMI for the Travel & Tourism Players and great local information including an international phone card and discounts (Sun, San & Savings Travel Discount Card) for the Travellers

Our Social Followers:

1000’ s of Locals Tourism players including Ministers and the Seychelles President are following us on Facebook, Twitter and LinkedIn

We also have a Group on LinkedIn – Indian Ocean Island Travel & Tourism Network (Click on Link)

The Aim, Goal & Social Followers

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http://www.linkedin.com/groups/Indian-Ocean-Islands-Travel-Tourism-3807042?trk










Develop our own smart tablet publishing and market to the IPads and Smart Phones

Upgrade our digital advertising opportunity on the website and start the SEO on Santosha Guides and other 15 keywords rich domain name to be on 1st page Google.com

Produce & distribute 100,000 Guides Vol.1 MAURITIUS & RODRIGUES ISLAND

R&D of Vol.2-6

Produce 1Million Postcards +100,000 Travel Discount Card package it with 100,000 International phone card to be included in Vol.1

The Immediate Requirements

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Set-up SANTOSHA TOURS (Website, Online Booking & Logistics)

Market STAUB Marketing Pty Ltd – sSs Productions as an Innovative Tourism Marketing Company and Destination Marketing Expert in the region

Secure SME “Key Strategic Tourism Marketing accounts”

Develop an exit strategy to sell the Co Ltd when we are well established

Invest the ROI from Vol.1 in “Santosha Island Clothing” for an international commercial Surf Wear Brand. The company already has two existing shops

Develop the brand www.santoshaislandclothing.com as an International Surferwear and Windsurf / Kitesurf Sponsor

The Long Term Goals

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http://www.santoshaguidesclothing.com/










To create a Travel Guidebook Series, an Internet Marketing Site and Local Tours targeting 10% of 1.2Millions visitors to Mauritius & Rodrigues Island a Year. MAURITIUS TOURISM PROMOTION AUTHORITY is gearing up for 1.5Million visitors to Mauritius by 2015

Why invest in Mauritius? We are the fastest growing economy in Africa with the highest GDP per capita. Last year 200,000 South African, French and UK made Mauritius Island their new HOME

Duplicate Vol.1 and apply it to the other 6 major Indian Ocean Islands

According to the WTO by 2015, 9 Million tourists will travel to discover the Indian Ocean Islands SG will be ready to provide them with a generic simple to use e-book, hard copy, international phone

card, 10 postcards within and a Travel Discount Card (Sun/Sea &Savings) with precious “Local Knowledge”, “Discounts” for Travellers and “Creative Advertising Solutions” for the Tourism Services

Published 6 separate Travel Guidebooks: Vol. 1 Mauritius & Rodrigues (Sep2011) – READY TO BE PUBLISHED Vol. 2 Reunion (Jan2012) Vol. 3 Seychelles (Mar2012) Vol. 4 Maldives (Aug 2012) Vol. 5 Madagascar (Dec2012) Vol. 6 Zanzibar (Jan2013) By 2015 SANTOSHA GUIDES will have 6 travel Guidebooks to target the 9 Million Visitors - 10% Penetration.

The Target Market

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A one stop shop “Creative Advertising Solutions” for the INDIAN OCEAN ISLAND

TOURISM INDUSTRY –including: Sustainable, Eco & Sports Tourism Service Providers – Small to Medium Enterprise with a fair ROMI*Return on Marketing Investment

Offer the latest Marketing Tools in Social Media, Digital Tactical Campaigns and

key local Billboards on the Islands to further establish “The Brand” Create a “New Wave of Information about Local Cultures, Sports Tourism &

Events, and Environmental Issues with the alarming Global Warning” Q’s : The Maldives is sinking does everyone knows when and how long we have

left?

Santosha is also agreeing in giving back by contributing 1% of the annual turnovers to 1% for the planet organisation - www.onepercentfortheplanet.org

The Company Vision

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http://www.onepercentfortheplanet.org/index.php










Unique Selling Proposition (USP) :

1 Travel Guidebook with unique local stories, pictures and genuine local tours

1 Travel Discount Card $2000 worth of Discounts & Freebies

10 Postcards

1 International phone card (Rs1000)

For only US$100.00

Mission Statement :

Become the Number Tourism Marketing Company in the Indian Ocean Islands – secure advertisers

and assist with their immediate marketing needs

“JOIN SANTOSHA GUIDES TODAY TO SECURE A BETTER TOURISM INDUSTRY TOMMOROW”

After completion of SG, the next phase is to master the Content Tourism Marketing build blogs for

these keyword rich domains -www.themauritiushotels.com, www.themaldiveshotels.net

,www.theseychelleshotels.com (click on link)

Unique Selling Proposition & Mission Statement

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https://www.facebook.com/TheMauritiusHotelsdotcom

https://www.facebook.com/pages/TheMaldivesHotelsNet/125335607537616?ref=pb

https://www.facebook.com/pages/TheSeychellesHotelsCom/196698343690511










Contract Razor Brand Agency to redesign and develop the strategy to market

Santosha Guides to the Indian Ocean Islands (Tactical Campaign + EDM + Website Booking System)

Purchase our own Smart Tablet Publishing & develop an Mobile App Set up the Online Competition Win a Trip To The Indian Ocean Islands in 2012

and a digital advertising campaign on Global Distribution System (GDS) including EDM with Razor Brand Agency for a Global Destination Marketing

2012 relocate to MRU to establish a Sales & Marketing Team, direct call cold, generate leads through personal and industry contacts

Jan 2012: R&D Vol.2/3 – Relocate to Reunion 3 months R&D, Sales & Marketing & 3 months in Seychelles

July 2012: Publish Vol.2/3 Aug 2012: R&D Vol.4 Maldives Nov 2012: Publish 4 Dec 2012: R&D Vol.5/ 6 Madagascar & Zanzibar May 2013: Publish Vol.6

The Proposed Action Plan

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S.Staub

CEO/ Managing Director

1 BDM

Copywritters – Mauritius, Reunion,

Maldives, Seychelles, Madagascar

1 Sales/ Marketing Team/Receptionist

Finance Mgr & Solicitor

1 Mini Driver for Santosha Tours

The Operation

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Year 1 -2012 Year 2 -2013 Year 3 -2014 Year 4 -2015

No of Tourist Arrivals 1,200,000 1,300,000 1,400,000 1,500,000

1% Penetration 12,000 13,000 14,000 15,000

5% Penetration 60,000 65,000 70,000 75,000

8% Penetration 96,000 104,000 112,000 120,000

10% Penetration 120,000 130,000 140,000 150,000

12% Penetration 144,000 156,000 168,000 180,000

Tourist Arrival Forecast by MTPA – Mauritius Tourism Promotion Authority

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1% Penetration 12,000 13,000 14,000 15,000

E-Book At $ 4 $48,000 $52,000 $56,000 $60,000

Hardcover + 10 Postcards

At $ 45 $540,000 $585,000 $630,000 $675,000 HC + Travel Discount Card/ 10 Postcards &

phone card At $ 100 $1,200,000 $1,300,000 $1,400,000 $1,500,000

Short Term Goal – 1% Penetration by Yr1

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10% Penetration 120,000 130,000 140,000 150,000

E-Book At $ 4 $480,000 $520,000 $560,000 $600,000

Hardcover + 10 Postcards

At $ 45 $5.4M $5.85M $6.3M $6.75M HC + Travel Discount Card/ 10 Postcards

& phone card At $ 100 $12M $13M $14M $15M

Long Term Goal – 10 % Penetration by Yr 4

* This Graph is based on 10% penetration of Vol.1 Mauritius & Rodrigues Only - We are gearing up to cover 6 Indian Ocean Islands with a total of 9M visitors by 2015.

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BASE ON 1.2M TOURISTS TO MAURITIUS 1% 5% 8% 10%

E-Book Global Sales $4 $48,000 $240,000 $384,000 $480,000

HC + Postcard $45 $540,000 $2.7M $4.32M $5.4M

HC + Postcard + TDC + Phone Card $100 $1,200,000 $6M $9.6M $12M

Sales Forecast - Vol.1 Mauritius & Rodrigues

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Option 1- E-Book Only:

Yr1- 1% MP 2012: 12,000 x $4=$48,000

Yr4- 10% MP 2015: 150,000 x $4=$600,000

Option 2- HC + TDC + POSTCARDS:

Yr1- 1% MP 2012: 12,000 x $45=$540,000

Yr4-10% MP 2015: 150,000 x $45= $6.75M

Option 3- HC+TDC+ PHONE CARD+ POSTCARDS:

Yr1-1% MP 2012: 12,000 x $100 = $1.2M

Yr4-10% MP 2015: 150,000 x $100 = $15M

Vol.1 Mauritius & Rodrigues Sales Forecast

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Double Page: x 25=

Rs750,000 $32 608

Full Page: x 100=

Rs2 Million $86,956

½ Page: x 200=

Rs2.5 Million $108, 695

¼ page: x 100=

Rs550,000 $23, 913

Listing: x 500 =

Rs 1,75 Million

$76, 086

Travel Guidebook Vol.1 Advertising Revenue:

Rs 7.5 Million (AUD$328,258)

Advertising Sales Forecast Vol.1 (ONLY)

20 www.santoshaguides.com – www.santoshaguides.blogspot.com






Web Banner (Top)

Rs48,875 X10=

Rs 488 750

$21, 250

Web Banner (Bottom)

Rs22,500x 100

Rs2.25 Million

$97,826

Web Logo/Link

Rs22,000x 500

Rs11M

$478, 260

Website Revenue Yr1 Rs13,738,750 (AUD

$597,337)

Only will apply after 12th month of Sales & Marketing and organic traffic from SEO







SANTOSHA GUIDES Vol.1 -6 ADVERTISING

ADVERTISING REVENUE Yr 1-2012 Yr2-2013 Yr3-2014 Yr4-2015

Vol.1 - Mauritius & Rodrigues 328,258 328,258 328,258 328,258

Vol.2 – Reunion R&D 328,258 328,258 328,258

Vol.3 – Seychelles R&D 328,258 328,258 328,258

Vol.4 – Maldives R&D Sales & Marketing 328,258 328,258

Vol.5 – Madagascar R&D Sales & Marketing 328,258 328,258

Vol.6 – Zanzibar R&D Sales & Marketing Sales & Marketing 328,258

WEBSITE ADVERTISING 597,337 597,337 597,337

Total 328,258 1,582,111 2,238,627 2,566,885







We can estimate with 6 Travel Guidebooks base on a 10% market penetration

of 9M Visitors to the INDIAN OCEAN ISLAND at an average sale of HC only:

900,000 x $45= AUD $40,500,000 *Dbl this figure for Option 3 include: HC + TDC + PHONE CARD + POSTCARDS

is marketed as the Premium Products + Annual Website Advertising Revenue = AUD $597,337/yr + Annual Travel Guides Advertising Revenue = AUD $1,969,548/Yr GROSS TOTAL = AUD $43,066,885 (Web + Vol.1-6 Advertising) * Not including SANTOSHA TOURS, SANTOSHA ISLANDS ROI

*AUD$1 = Rs33.5 (subject to exchange rate)

Sales Forecast - Yr4

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Yr 1 - $2,500,000 SEED CAPITAL

Launch SANTOSHA GUIDES Vol.1 and R&D of Vol.2-6 ($2M)

Set-up SANTOSHA TOURS ($500K)

Invest in local partners SANTOSHA ISLAND CLOTHING Get 60% of ROI – Look after his Sales & Marketing, Take advantage of the Surf Wear Global Market USA, AUSTRALIA, INDONEASIA, EU and other Islands (INVESTMENT PRICE NOT INCLUDED IN THIS PROPOSAL)

Yr2 - $500,000 WORKING CAPITAL

Brand STAUB Marketing as Number One Tourism Marketing Co Ltd

Develop a new Print & Online Magazine for a major Airline or Hotel Magazine

Franchise SANTOSHA TOURS in other Islands, sell concept and give leads

Invest in SANTOSHA ISLAND for a Global Surf Wear *Open to negotiation

Total Investment: USD $3,000,000 for a 58% Profit Share

ROI - Sales Forecast of 6 Travel Guides Books AUD$40,500,000 in 4yrs (2015)

+ Advertising revenue – AUD$2,566,885 *Based on the target projected

The Budget Required

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Setting up the SANTOSHA GUIDES & TOURS Co Ltd to be

managed by STAUB Marketing Pty Ltd as a separate entity This includes: The Business Registration, Co Ltd @ The Registrar of Mauritius

of Companies Ltd Office setup, vehicle and a minibus and all offline and online

marketing Appointment of an Attorney at Law for SANTOSHA GUIDES Annual Book-keeping & business management by

www.razorbusinessmanagement.com

Legal & Business Procedures

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Business name Santosha Guides & Tours Co Ltd IP Australia & Marcaria Trademark Class 16 (Travel

Guide & Calendars)

www.santoshaguides.com www.santoshatours.com www.santoshaislands.com www.santoshaislandclothing.com www.santoshamagazine.com

Trademark & Domain Names

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http://www.santoshatours.com/

http://www.santoshaislands.com/

http://www.santoshaislandclothing.com/

http://www.santoshamagazine.com/










Vol.1 MAURITIUS & RODRIGUES ISLAND 100,000 Print & Distributed worldwide - $2M

40,000 FREE for a Global Branding to Major Travel & Tourism Players.

Sell 60,000 @$45 = $2.7M + Royalties to Amazon.com & Booksurge.com (Printing on demand), 20% Commission & Referral Fee to partners = $540,000

TOTAL PUBLISHING & DISTRIBUTION COST: $2,540,000

ROMI =$160,000

The Publishing & Distribution Expenditures

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Distribute & Sell 60, 000 copies:

TGR Airport Bookstores

Local Hotel Shops

Worldwide Libraries

40,000 FREE COPIES to Key Players:

3 Best Mauritius Travel Agents (UK, GER, UEA)

3 Main Mauritius Tourism Offices

An Airline we would partner with (EMIRATES)

Online & Offline Marketing

SEO – Microsites (100 Bookmarking) + EDM (2 E-newsletter per months)

Local Billboard, Car Signage and Mini Van Signage

Advertising in ISLANDER MAGASINE (6th Months)

A classified ad in local suburban newspapers will be conducted at selected TGR (Tourism Generating Regions) in Germany, France, India, Australia, South Africa, UK, Italy, China, USA, Canada.

GDS (Global Distributions System) Special Offers to drive the traffic from the Travel Agents & Booking System


Marketing Plan

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Corporate ID, Print & Communication including: Billboard (12x4M) & Local Advertising AUD: 20,000

Office Setup & fittings: Rs50,000/ AUD $1492.54

Monthly Advertising in Islander (Air Mauritius Magazine) – Rs50,000/month = Rs300,000 (6month) / USD $8955

Google Adwords & Search Engine Optimization –Rs335,000/ AUD $10,000/yr

Santosha Guides Corporate ID - Rs100,500/ AUD$3000

Website, Social Media Optimizing : Rs670,000/ USD $20,000

1 Minibus (15 places) AUD $40,000 (2nd hand)

1 Company Vehicle AUD $15,000

2 Vehicles Vinyls Logo Ad display: Rs167,500 /USD $5000

TOTAL: Rs 4.135,492.59 / AUD$ 123,447.54 / Yr1

Marketing Cost

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S.Staub Director – Rs50,000/month (AUD$1492.54/month - $17,910.45/Yr) + 40 % Profit Share

Investor 1- Darren Poinen - 2% ROI

Investor 2 - 58% ROI

Book-keeper - Rs40,000/month (AUD$1194/month - $14,328.35/Yr)

Solicitor – Rs35,000/month – (AUD $1,044.78- $12,537.31/Yr)

BDM Rs20,000/month + 10% Sale Commission on achieving budget + perks (AUD $597/month - $7,164.18/Yr)

Driver 1 Mini Van Rs20,000/month - (AUD $597/month - $7,164.18/Yr)

SG Tour Guide – Rs20,000/ Month – (AUD $597 – $7,164.18/Yr)

Receptionist/Administration – Rs15,000/month AUD $447 - $5364/Yr)

1% Profit Share for the 1% for Planet.Org

TOTAL STAFF SALARY: Rs200,000/month – AUD $5,970 .15

The Wages & Profit Sharing

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Company Income Tax:

GST on all Travel guide Books sold locally & Santosha Tours

All Travel Guide Books sold online and via www.amazon.com/www.booksurge.com

Tax: TBA according to sales forecast

Business & Office Equipment:

2 x Mobile Phones: Rs20,000/ AUD$597

1 x Laptop & Printer/Scanner: Rs100,000/ AUD $2,985

Mobile Internet Connectivity Stick: Rs3000/ AUD $89.55

Total: Rs123, 000/ AUD$3671.64

Overheads:

Fuel: 10,000 x 12 month= Rs120,000/Yr / AUD $ 3.582,09

Electricity: Rs10,000/yr – AUD $298.50/Yr

Phone: Rs15,000 Yr – AUD $447.76

Insurances: Rs150,000 / AUD $4, 477.61(Equity, home, business/cars )

TOTAL: Rs295,000/Annum AUD $8,805.96

Company Setup *Approximate

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http://www.amazon.com/www.booksurge.com










1x Toyota 4x4 1 x Toyota Mini Van

1x Toyota Mini Van: Rs1.4M Mini Van License/Reg: Rs20,000 Maintenance: Rs100,000

1 x 4X4 Toyota Hilux: Rs 2.4M 4x4 License/Reg:Rs20,000 Maintenance: Rs100,000 Total Vehicle Cost: Rs3.6M /USD $113,432.8 Annual Maintenance Cost: Approx Rs240,000/Yr – AUD $7,164.12

The Logistics

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Redesign our website www.santoshaguides.com with the latest digital advertising solution

Implement the smart tablet publishing

Offer the latest in content tourism marketing in order to reach an online market

Implement an online ordering system, promote on social media and via tragetd EDM for SG to be a winning promotional tool

Create a series of micro sites promoting and back linking SG to main keywords so we dominate page 1 on Google.com within the next 12months.

Our SEO Partners and website developers guarantees that when searching the following words on the internet: Indian Ocean Islands, Mauritius, Rodrigues, Seychelles, Reunion, Maldives, Zanzibar, Madagascar, Cheap Holidays, Hooneymooner, Spas, Golfing, Surfing, Windsurf, Kitesurf, Fishing, Diving, Sailing, Snorkeling, Local Accommodation, Attractions & Entertainment our website will show up within the first top web links and sponsored links, which will make us the most visible and visited website from thousands of daily requests

Our Website & Smart Tablet Publishing

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Santosha Guides written by Serge Sebastien Staub together with the creative support of the professionals work of:

Designers & Web: Ludovic Richard, Dan Bish from WebEcho, David Lagesse & Stephane Chasteaux from Aqua Signs Ltd and CapGraphics Ltd, Sarah, Gennah & Paul from Wildwoodcreative Ltd

Editor: Liz Lester of Well Written, Angela Sara West (BBC Travel Writter UK)

Images captured by photographs: Ian Regnard from Tungsten, Habit & Legall, Jameel Peerally, Yoann Derunes, Pascal Mamet, Antoine De Maroussem, Ludovic Richard and the Mauritius Tourism Promotion Authority (MTPA)

The Author & Contributors

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Our Partners

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Dear Investors, I trust you have enjoyed this presentation and it gave you a better understanding of the ROI opportunity with SG. I have not included the ROI on Santosha Tours as this will be a 2nd product after the completion of Santosha Guides Vol.1-6. This brand will lead to greater projects, networks, alliances and clients. I am based in Sydney and currently working with RAZORBRANDAGENCY.COM CEO – Didier Grossemy who is well known in the industry as The Tourism/Hospitality Digital Expert Razor has been working with the 3rd Largest Hotel Group “Carlsons Hotels” on their online marketing, daily EDM and Tactical Campaigns. We are currently launching Tasmanian Life – A Lifestyle and Tourism Magazine. We are looking forward to involving RAZOR with the website, technology and using their EDM services. Rest assured once I secure the funds to launch SANTOSHA GUIDES & TOURS I will get at work hard to make sure we are going to be known and regarded as the Number One Travel & Tourism Marketing Product and Company. Awards will be won so will major Indian Ocean Tourism Contracts. I invite you to join me on LinkedIn and my group: Indian Ocean Islands Travel & Tourism Network. I look forward to our conversation and a great business partnership with endless possibilities in the near future. Regards,

S.Staub http://www.linkedin.com/in/staubmarketingltd

Thank You For Your Time

37


http://razorbrandagency.com/

http://www.linkedin.com/groups/Indian-Ocean-Islands-Travel-Tourism-3807042












Professional Educational Advisers: Mr Louis Geneste - Entrepreneurship Unit Controller Curtin University WA, Australia

www.cbs.curtin.edu.au Mrs Alicia Castillo – CEO Wealthing Group Australia www.wealthing.com

Marketing Adviser & Partner: Mr Didier Grossemy – CEO Razor Brand Agency www.razorbrandagency.com

Professional Business Investors Consultants: Mr James Herbert – CEO JMG Wall Street New York USA / PPM editor for SANTOSHA

GUIDES Private Angels Investors www.JMGCapitalPartners.com Mr Farooq Oomerbhoy – Indian Angels Network www.indianangelnetwork.com

Investors: Darren Poinen – Investor ($10,000) | Silent Investor | M: +61 4434 260 887

Business Referrals

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http://www.cbs.curtin.edu.au/

http://www.wealthing.com/

http://www.razorbrandagency.com/

http://www.jmgcapitalpartners.com/










santosha guides business plan presentation

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