sanoma in a nutshell
DESCRIPTION
Sanoma Media Netherlands is the media company with the broadest, most diversified and leading portfolio in the Netherlands. With our strong brands, we have a strong market position in all parts of the media industry: magazines, television stations, events, customer media, e-commerce sites and apps. Our portfolio consists of more than 100 different A-brands, including AutoWeek, Donald Duck, delicious., Flow, Grazia, Kieskeurig, Libelle, LINDA., Margriet, Net5, NU.nl, SBS 6, SchoolBANK, Startpagina, Tina, Viva, vtwonen and Veronica.TRANSCRIPT
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Sanoma Media Netherlands in a nutshellNovember 2013
Corporate Presentation 2April 2013
Finland
The Netherlands
Belgium
Magazine publishing
Online operations
Television
Learning
Newspaper publishing
Radio
Croatia
ChechRepublic
Russia
Sweden
Poland
International market leader in media and education
Hungary
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#1 media company#1 in consumer magazines#1 in digital#3 in TV
Sanoma Media Netherlands in figures
*Behind Google. Source: DDDM October 2013
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Strategy
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The future of media is multichannel
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Content, data and technology are essential
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Consumers determine pace and direction of media transformation
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S
= 90%
= 10%
Smartphones PCs Tablets TV
Radio Newspapers Magazines
Majority of daily media interactions are screenbased
Source: Google
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Focus in printportfolio
‘Pure-play digital’ portfolio in a separate international unit
Synergy with SBS
Customer centric approach
FOCUSSYNERGYGROWTH
Strategy
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70+ magazines
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100+ sites
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70+ apps
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5 Events
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3 TV-channels
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Content marketing
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E-commerce
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Ventures
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DIGITAL
EVENTS
TV
e-commerce
Ventures
Total marketing solutions
ContentMarketing
Insights
Sanoma Media Netherlands vs. the market
Source: Nielsen AdDynamix, gross expenditures 2012
TV 29 % DIGITAL 32 % MAGAZINES 43 %
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Integrated communication solutions
Extensions
TV
Services for consumers
Services foradvertisers
Key Sanoma assets Multichannel
publishing process
DigitalTraditionalprint media
Mobile andtablet devices
BrandsContent
CustomersKnowledge
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+ Strong brands+ Direct contact + Inspiring content+ Leading insights+ Media, sales and distribution power+ Unique reach--------------------------------------Integrated communication solutions
USP’s
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