sandeep project 2

8/9/2019 Sandeep Project 2

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Relationship between auto component supplier and their customers

In the partial fulfillment of requirement for the degree of

Masters in Business Administration

(2009-11)

Submitted to: Submitted by:

Mr. Suman Bhagat Sandeep Rai

CHIEF GENERAL MANAGER

PERSONNAL DEPARTMENT

MAJESTIC AUTO LTD

RIMT-INSTITUTE OF MANAGEMENT AND COMPUTER TECHNOLOGY, MANDI

GOBINDGARH


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ACKNOWLEDGEMENT

This report has been made possible through the direct and indirect cooperation appreciation and

gratitude.

First of all with the limitless humility, I would like to thank god for bestowing me with favorable

circumstances and keeping me in high spirits.

A feeling of elation insists me on expressing my heartiest gratitude to my head of the department

for his enlightened, sagacious, inspiring, guidance, keen supervision, persistent encouragement,

invaluable suggestions, and constructive criticism during the completion of the project.

I am highly privileged to thank Mr Suman Bhagat , chief general manger,and Mr Harish

Malhotra vice president(marketing) of MAJESTIC AUTO LTD ,directly and indirectly related

and the respondents for being cooperative and sparing a few moments from their busy schedule,

without whose help this project would not have been proven meaningful.

SANDEEP RAI


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Introduction to auto component industry

The History the Indian Automotive Component Industry2:

The Indian Auto Component Industry had its small beginnings in the 1940s. If the evolution of

this industry is traced in India, it can be classified into three distinct phases namely:

1. Period prior to the entry of Maruti Udyog Ltd (1940s to 1984).

2. Period after the entry of Maruti Udyog Ltd till economic liberalization (1984 to 1991).

3. Period post Liberalization (1991 onwards).

The period prior to the entry of Maruti Udyog Ltd was characterized by low technology and

assured business for most of the auto-component manufacturers who used to supply to a handful

of players in the Indian automobile market like Hindustan Motors, Premier Automobiles, Telco,

Bajaj, Mahindra & Mahindra etc.

With the entry of Maruti in the 1980s, the auto ancillary industry in the country showed a spurt

in growth. This period witnessed the emergence of a new generation of auto ancillary

manufacturers who were required to meet the stringent quality standards of Maruti's collaborator

Suzuki of Japan. The good performance of Maruti resulted in an upswing for the domestic auto

ancillary industry. It was also during this period that auto components from India began to beexported.

With the liberalization of the Indian economy in 1991 and coming of many foreign automobile

manufacturers like Hyundai, Daewoo etc., the auto ancillary industry witnessed huge capacity

expansions and modernization initiatives in this period. This also led to a tough competitive

scenario, which saw a lot of consolidation, technological collaborations and equity partnerships

within the industry and with leading global players abroad.

Today, many international and local automotive players are increasingly sourcing components

from Indian automotive component manufacturers. As the demand for manufactured automotive

components with the tag "made in India" increases, the automotive companies have to further

enhance the quality of their products and operations as global players require quality components

at reasonable prices and at precise time durations. This has made the automotive component


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manufacturers in India to be under severe pressure to meet such onerous demands. Hence, to

meet such demands, today all the major players in this industry are having one or the other

logistics management system.

The Indian automotive industry has the potential to emerge as one of the largest in the world.

The country already ranks number two globally in the two-wheeler segment, and is next only to

China. It ranks 11th in car production and 13thi n commercial vehicle production globally. With

growing industrial production and increasing spending power of the Indian middle class

households, the country is expected to make it to the top five markets in cars and commercial

vehicles by 2020. In the year 2006-07 sales of the Indian automotive industry crossed the 10

million units mark. Sales (domestic as well as exports) of the industry have grown from 5.51

million units in 2001-02 to 11.12 million units in 2006-07, at an impressive Compound AnnualGrowth Rate (CAGR) of15.5 per cent. This, extraordinary growth has been driven by a buoyant

economy, increasing purchasing power of the Indian middle class, new product launches and

attractive finance schemes from automobile manufacturers and financial institutions. Of the total

sales, roughly 10 % is contributed by exports to various countries.

In terms of volume, the two-wheeler segment with its sales of 8.48 million units in 2006-07 has

the highest share of more than 76 per cent in the industry, followed by passenger vehicles, three

wheelers and commercial

vehicles. The maximum growth however has come in the commercial vehicles segment, which

grew at a CAGR of 26.6 per cent in the last five years to reach a sales figure of roughly 518,000

units in 2006-07. The next highest growth was witnessed in the three-wheeler segment, which

grew to roughly 548,000 units.


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ENGINE

PARTS

31%

DRIVE

TRANSMISSION

SUSPENSION

AND BRAKING

12%

EQUIPMENT

10%

ELECTRICALS

9%

OTHERS

7% COMPONENT TYPE WISE MARKET

ENGINE PARTS

DRIVE TRANSM

AND STEERING

BODY/CHASIS

SUSPENSION A

BRAKING

EQUIPMENT

Supply to the OEMs constitutes the major share of the Indian auto component market, at 50 per

cent of the total market, followed by the replacement market. Exports account for roughly 15 per

cent of total sales. In terms of the component type, engine parts lead the sales, followed by drive

transmission and steering components.

TRENDS IN AUTO COMPONENTS INDUSTRY

The prospects for Indian auto component players having global aspirations are bright. Increased

awareness regarding quality and adherence to higher technical standards, on the part of Indian

manufacturers, global acquisitions made by Indian auto component companies, improvingproduct development capabilities and productivity and efficiency improvements are factors that

will assist India in garnering a greater share of the global auto component market.

INCREASING AWARENES ABOUT QUALITY AND ADHERENCE TO TECHNICAL

STANDARD

Driven by needs of export markets and the increasing quality focus of Indian OEMs, quality

awareness of Indian auto component companies has increased over the last decade. Quality

awareness has increased across all levels of management and is being viewed as a must have,

instead of nice to have factor. This is reflected in the drastic reduction in the number of

problems of vehicles, over the last decade. The number of problems per 100 vehicles has been

reduced to 208 in 2006 from 572 in 1997. Indian firms are becoming increasingly aware of the

quality standards and many companies have obtained certifications. Nine Indian auto component

manufacturers have got the prestigious DEMING prize for quality.


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IMPROVING PRODUCT DEVELOPMENT CAPABILITIES

Indian auto component manufacturers have been increasingly building their product development

capabilities and are today capable of producing high quality designs, at low cost. Most players

are investing increasingly in R&D operations and have set up laboratories, which can carry out

activities like analysis and simulation, engineering animations, modeling and drafting and

tooling design among others. Opportunities to hone these skills have been growing with more

and more global OEMs sourcing from India and increasing levels of indigenization of global

OEMs which have made India a manufacturing base.

LOW COST OF PRODUCTION IN INDIA

The low cost factor in India can be attributed mainly to the strong intellectual pool available in

the country at low

cost. It is estimated that around 0.4 million engineering graduates pass out of Indian universities

every year. The cost of an entry level engineer in India is around US$ 8,000 per annum, amongst

the lowest in the world, given the quality. With respect to the quality of designs, some firms

working with the Indian engineers and sourcing designs from India have experienced 89-92 per

cent first time right designs, which is the highest in the world. With the increasing levels of

globalization, more and more Indian companies are expected to move up the value chain, to get

into activities related to research and development, from the design and development

capabilities , that the industry has currently.


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MAJESTIC AUTO LTD.

Historical background of MAL:

The Company was originally incorporated as a Private Limited Company on 23.4.1973 under the

name "Majestic Gears (P) Limited". It was manufacturing various bicycle components for M/S

Hero Cycles Pvt. Ltd. It was promoted by Sh. Satyanand Munjal, Sh.Brijmohan Lall Munjal and

Sh. Om Parkash Munjal of Hero Cycles Limited.

The Company, having Understood the requirement of Indian markets of two Wheeler Industry,

Decided to go in for Producing of a Suitable moped in the year 1975.This company converted to

a Public Limited company on 2nd April,1977. The name of the company had been changed to

M/s Majestic Auto limited and a fresh certificate of incorporation was obtained on 9th

August,1977. In 1978, the company diversified into the manufacture of 49CC Mopeds under the

brand name of HERO MAJESTIC. The Company has since then recorded a phenomenal

growth, every year, in its production capacity. The Company became full-fledged Public limited

Company on 29th October 1985.

MAJESTIC AT PRESENT

Majestic Auto Ltd, a ISO/TS 16949 accredited company was incorporated in the year 1978 for

the manufacturing and marketing of mopeds, fitness equipments and mufflers for its group

companys requirements. Recently the company made a foray into the fine blanked components,

laminations, Die Cast Rotors and Stators for rotating electric machines by acquiring state-of-the-

art, world class facilities.

The fine blanked component production line was set up under technical collaboration with

Feintool Switzerland, MAL has installed facilities to manufacture Stampings(both auto stacking

and loose lamination) and Die Cast Rotors by acquiring the best facilities. It includes two high

speed presses (with CNC control) Schuler MK-II. We have also semi continuous and continuous

hightemp Decarb Annealing and Bluing Line with a capacity of 5 Ton and 20 Ton per day

respectively. For stator winding we have commissioned Winding Shop for Compressor Motors

with a capacity 9000 motors per day.


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QUALITY POLICY

The aim of our Company is to make our products and services to delight of all our

customers. We strive for excellence in all areas of operations through our dedicated team

work , Optimum control on inputs while supporting the principles of continuous

improvement, honoring our social and Environmental obligations.

We remain committed to sustain consistent growth of our products in global market through

continual technological up gradation and quality improvement.

MAJESTICS CORE VALUES

Customer Satisfaction

The customers are the best judges of our product & they provide us with necessary feedback by

showing the right picture regarding product performance. We always try to improve upon more

than what our customer expects from us. We always respect the customers suggestions and their

guidelines

Respect of Employees

We treat all our Employees with dignity and respect. We strongly believe that our Employees are

the biggest assets of the company because they are the real participants without whom no

company can grow and fulfill its mission.

Quality is most important

Quality is not only a requirement. It is basically an attitude. We have a passion for quality and

we achieve it through teamwork of all the employees. We work on Advance Product Quality

Planning. We think about quality first and then start working. All our activities are quality

focused.

Respect company rules

We respect the rules of the company & expect others to respect our company. We ensure rules

are followed. We respect the values and cultures of the communities in which we operate

Management Team

People work best when there is a sense of ownership and the feeling that it is a collaborative

effort. Our philosophy is to empower each individual to take his own decisions in his defined

field, so that he can add to the growth.


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As a Team, there is an emphasis on self-governance and the Team helps to create flatter

structures. By unleashing employee creativity, responsibility and productivity, efforts are made

to harness the positive energies of the team members, each of which takes pride in being

professionally driven. All team head has the overall responsibility for their performance.

DIVISIONS

MOTORS

DIE CAST ROTORS

WELDED STATORS

LAMINATIONS

FINE BLANKED COMPONENTS

SEAT RECLINERS

SILENCERS FOR TWO WHEELERS

FINEBLANKING

DESCRIPTION

Fineblanking is a unique metal forming process that is not widely understood in North America.

Developed in Europe in the 1920's, its use is becoming more widespread as engineers discover


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the value fineblanking can provide in improving costs and improving quality in critical

components.

Fineblanking, as a process, is a marriage of a very specific type of hydraulic press that has three

motions and specially designed tooling. The combination of the fineblanking press with

fineblanking tooling creates parts with fineblanking's hallmark fully sheared, straight cut edges.

It also produces parts with small holes and thin web sections relative to material thickness, parts

with excellent flatness, and parts that have very little dimensional variation from the first part

through the millionth part and beyond.

In short, fineblanking is an extremely precise high volume manufacturing process. Depending on

the functional and cosmetic requirements of any given metal component, it may be the most cost

effective and/or the most repeatable manufacturing process for that component.

History

The fineblanking process was patented for the first time in 1923 in Germany. The original idea

was to apply a counter pressure force while blanking to prevent the edges from breaking and

causing them to shear over the total thickness of the material. This technology was initially

employed mainly in the office machine industry and the watch and clock industry.

During the early years, fineblanking dealt mainly with materials from 1 to 3 mm. Today more

than 60% of fineblanked parts are used in the automotive industry with thicknesses of up to 19

mm.

Considerable technological breakthroughs have been made in tooling, presses and materials for

fineblanking in recent years. Companies are considering fineblanking at the design stage, taking

full advantage of its capabilities.

Today, the fineblanking method of manufacturing has become a necessity in several major

industrial sectors. Although first initiated in Europe, fineblanking has taken an important place

particularly in the Japanese and North American automotive industry, replacing many of the

more expensive manufacturing options.


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Some fineblanking components

Seat Recliner for Cars

Gear Sector

Back Plate

Rim

Sector & Gear starter idle

Webs

Valve Plates for Compressors

Tongue Stamping for Seat Belts

Misc. Components


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Research Methodology

A successful completion of any project and getting genuine results from that depends upon the

method used by the researcher. The methodology for this study is laid upon the following basis:

Research Design

Sources of Data Collection

Sampling Plan

RESEARCH DESIGN

Research design is a framework or blueprint for conducting the market research project. It

specifies the details of the procedure necessary for obtaining the information needed to structure

or solve marketing problems.

In my research project we have followed exploratory research design because I am doing

research to find the relationship between majestic auto ltd and its customers. I will be finding out

the factors which influence the relationship between suppliers and customers. Also the study

aims at providing useful information to majestic auto ltd regarding their status of relationship

with their customers so that some concrete steps can be taken in case of some shortcomings.

DATA COLLECTION

The data used for our study is primary data. Primary data is collected by Questionnaire.

Questionnaire consists of series of written question that a respondent answers. My questionnaire

comprises of 18 questions for customers of majestic auto ltd.The questions used are

dichotomous, open ended and checklist. The data was collected by mailing the questionnaires to

11 customers of majestic auto ltd.

SAMPLING PLAN

Sampling is the only feasible way to collect marketing research data in most situations. A sample

plan is used where sample researches are carried out.

Population:


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In our study i have used a sample plan where population is the customers of majestic auto ltd.

Sampling frame:

It is a representation of the elements of the target population. It consists of a list or set of

directions for identifying the target population. In our study

Sample frame for customers = AUTO MOTIVE COMPANIES

Sample size:

It refers to the number of elements to be included in the study. Sample size influenced by the

average size of samples in the study. It included several qualitative and quantitative

considerations. In the project

Sample size of customers = 11

Sampling technique

Convenience sampling

Convenience sampling (sometimes known as grab oropportunity sampling) is a type ofnonprobability sampling which involves the sample being drawn from that part of the populationwhich is close to hand. That is, a sample population selected because it is readily available andconvenient. The researcher using such a sample cannot scientifically make generalizations aboutthe total population from this sample because it would not be representative enough. Forexample, if the interviewer was to conduct such a survey at a shopping center early in the

morning on a given day, the people that he/she could interview would be limited to those giventhere at that given time, which would not represent the views of other members of society in suchan area, if the survey was to be conducted at different times of day and several times per week.This type of sampling is most useful for pilot testing.

I followed this sampling technique because my respondents were present in different regions ofIndia and I had to mail the questionnaire to them


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Limitation of the study

1. Limited scope: Scope of the study is limited to only to 11 customers because others

did not revert back in time and I had to analyze the survey based on their replies.

2. Output may be Inaccurate: This study will base on the assumption that responses

are true and factual although at times that may not be the case.


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1. Frequency of visits

Frequency No. of respondents Percentage

Never 3 27

Sometimes 6 54

Regular visits 2 19

Very frequently 0 0


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ANALYSIS

ALMOST 54% OF THE RESPONDENTS VISIT SOMETIME AND 27%NEVER

VISITED AND HENCE THERE IS NEED TO ENHANCE OR STRENGTHEN THE

RELATIONSHIP WITH THESE 81% CUSTOMERS. A CORDIAL RELATION

SHOULD BE MAINTAINED WHICH WILL CERTAINLY INCREASE THE

FREQUENCY OF VISITS.

2. TYPE OF INFORMTION SHARED

TYPE OF

INFORMATION

NO. OF RESPONDENTS PERCENTAGE

QUALITY CONTROL

SYSTEM

8 14

INVENTORY

MANAGEMENT

10 19


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SYSTEM

LOGISTIC SYSTEM 8 14

DESIGN CAPACITY 6 11

PRODUCTIVE

CAPACITY

3 5

PRODUCTION SYSTEM

IMPROVEMENT

5 9

FINANCIAL DATA 3 5

TECHNOLOGICAL

INFORMATION

3 5

R & D CAPACITY 1 2

TOOLS CONTROL

SYSTEM

4 7

STRUCTURE OF COST 4 7

TRAINING COURSES 1 2


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ANALYSIS

SINCE ALMOST ALL THE RESPONDENTS WERE SATISFIED ON THE EXTENT OF

INFORMATION SHARED ON QUALITY CONTROL SYSTEM WHICH IS

INDESPENSABLE FOR EVERY ORGANIZATION.THE MAJESTIC AUTO LIMITED

DOING GOOD ON THE PART OF INFORMATION SHARED.


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3. TYPE OF COLLABORATION PRESENT

TYPE OF

COLLABORATION


NO COLLABORATION 4 33

IMPROVEMENT

PROPOSALS

1 8

JOINT MEETINGS TO

ADVISE POTENTIAL

IMPROVEMENTS

5 42

THE CLIENT

FACILITATES

TECHNICAL

ASSISTANCE TO ITS

EMPLOYEES

0 0

ANOTHER KIND OF

COLABORATION

2 17


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ANALYSIS

MAJESTIC AUTO LTD. IS HAVING SOME SORT OF COLLABORATION WITH 67%

OF ITS CUSTOMERS.WHICH SHOWS THERE IS FAIRELY GOOD RELATION

BETWEEN THEM .


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4. PERIOD OF CONTRACT

PERIOD NO. OF RESPONDENTS PERCENTAGE

LONG TERM 11 100

SHORT TERM 0 0

ANALYSIS


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SINCE ALL THE CUSTOMERS HAVE LONG TERM CONTRACT PERIOD WITH

THE SUPPLIER IT SHOWS THAT COMPANY IS GOING GOOD ON CONTRACT

PERIOD ASPECT.

5. PERCEPTION ABOUT MAJESTIC AUTO LTD.

PERCEPTION NO. OF RESPONDENTS PERCENTAGE

PART OF CUSTOMERS

SYSTEM

9 82

COMMODITY

PROVIDERS

2 18


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ANALYSIS

9 OUT OF 11 RESPONDENTS PERCEIVED ITS SUPLLIER AS PART OF THEIR

SYSTEM AND HENCE THER ARE SHOWING LARGE EXTENT OF CONFIDENCE

ON IT.

6. PERCEIVED QUALITY PRODUCT

OPTIONS NO. OF REPNODENTS PERCENTAGE

YES 10 91

NO 1 9


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ANALYSIS

ALMOST ALL COMPANIES GET THEIR PERCEIVED QUALITY PRODUCT

WHICH SHOWS THAT THEY ARE SATISFIED WITH THE QUALITY OF

PRODUCT


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7. ENCOUNTRED ANY PROBLEMS WITH THE PRODUCT AND SERVICES

OPTION NO. OF RESPONDENTS PERCENTAGE

YES 5 45

NO 6 55

ANALYSIS

55% OF THE CUSTOMERS HAVE NEVER ENCOUNTERED ANY PROBLEMS WITH

THE PRODUCTS AND SERVICES OF THE SUPPLIER WHILE REST OF

CUSTOMERS FACED PROBLEMS.


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8. RESPONSE BY SUPPLIER TO CUSTOMERS PROBLEMS

TYPE OF RESPONSE NO. OF RESPONDENTS PERCENTAGE

EXCELLENT 0 0

GOOD 5 100

AVERAGE 0 0

POOR 0 0

ANALYSIS


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SINCE THE RESPONSE GIVEN TO THE CUSTOMERS HAVING PROBLEMS IS

GOOD FROM SUPPLIER SIDE IT SHOWS THAT THE SUPPLIER IS VERY GOOD IN

HANDLING PROBLEMS AND TAKES APPROPRIATE STEPS TO SOLVE

CUSTOMERS PROBLEMS

9. SYSTEM OF COMMUNICATION WITH SUPPLIER.

COMMUNICATION

SYSTEM


MORE THAN

EXPECTED

0 0

ADEQUATE 6 55

SATISFACTORY 5 45

LESS 0 0


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ANALYSIS

SINCE NONE OF THE RESPONDENT IS HAVING PROBLEM WITH THE

COMMUNICATION SYSTEM WHICH SHOWS THE SUPPLIER IS PLAYING ITS

ROLE GOOD.

10. VIEWS ABOUT CREDIT LIMIT

VIEW NO. OF RESPONDENTS PERCENTAGE

SATISFACTORY 10 91

NOT SATISFACTORY

BUT SUFFICIENT

1 9

NOT SUFFICIENT 0 0


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ANALYSIS

ALMOST ALL ARE SATISFIED WITH THE CREDIT LIMIT PROVIDED BY THE

SUPPLIER AND HENCE I CONCLUDE THET MAJESTIC TAKE CARE OF ITS

CUSTOMERS BUSINEES.

11. FREQUENCY OF DELIVERY OF COMPONENT

FREQUENCY NO. OF RESPONDENT PERCENTAGE

ONE DAY 1 9

AFTER TWO DAYS 0 0


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BETWEEN 1 AND 2

DAYS

4 36

MORE THAN ONE

WEEK

6 55

ANALYSIS

THE DELIVERY OF COMPONENT TAKES MORE THAN ONE WEEK TO ALMOST

55% AND TO 36% OF CUSTOMERS IT TAKES BETWEEN 1 TO 2 DAYS.

12. DELIVERY PERFORMANCE OF SUPPLIER


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DELIVERY

PERFORMANCE


EXCELLENT 1 9

GOOD 7 64

AVERAGE 3 27

POOR 0 0

ANALYSIS

SINCE 73% OF CUSTOMERS ARE SATISFIED WITH THE DELIVERY

PERFORMANCE OF COMPONENTS WHILE 27% OF THE CUSTOMERS ARE

QUITE SATISFIED WITH THE DELIVERY PERFORMANCE.SO THERE IS NEED

TO GIVE DUE IMPORTANCE TO THESE CUSTOMERS AS WELL .


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13.LOSS DUE TO NON DELIVERY OF ORDER IN TIME

OPTIONS NO OF RESPONDENTS PERCENTAGE

NEVER 5 45

SOMETIMES 6 55

ALWAYS 0 0

ANALYSIS

SINCE 45% OF THE RESPONDENTS HAVE SUFFERED LOSS DUE TO NON

DELIVERY OF ORDER SO I SUGGEST SOME EXTRA CARE SHOULD BE TAKEN

TOWARDS THIS ISSUE. THE COMPANY SHOULD WORK UPON THIS AREA.


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14. RATING OF THE PRODUCT


EXCELLENT 2 18

GOOD 9 82

AVERAGE 0 0

POOR 0 0

ANALYSIS


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SINCE THE QUALITY OF PRODUCT PROVIDED BY THE SUPPLIER IS FAIRLY

GOOD HENCE THE SUPPLIER IS GIVING UTMOST IMPORTANCE TO THE

QUALITY.

15. SUPPLIER IS COMMITED TO CUSTOMER COMPANYS VISION AND

GOALS

OPTIONS NO. OF RESPONDENTS PERCENTAGE

YES 11 100

NO 0 0

ANALYSIS


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THE SUPPLIER IS FOCUSSED ON THE VISION AND GOALS OF ITS CUSTOMERS.

THUS IT MEANS THE SUPPLIER IS ALWAYS READY TO DELIGHT AND SATISFY

THEIR CUSTOMER.

16.SUPPLIER PROVIDE INVENTORY IN CASE OF CONTINGENCIES .

OPTIONS NO. OF RESPONDENTS PERCENTAGE

YES 10 91

NO 1 9


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ANALYSIS

SINCE 91% OF THE CUSTOMER SAID THAT THEIR SUPPLIER WILL STAND

WITH THEM EVEN IN CONTINGENCIES.IT MEANS CUSTOMERS HAVE FULL

TRUST ON THEIR SUPPLIER.WHICH DEFINITETLY WILL STRENGTHEN

THE RELATIONS OF SUPPLIER AND CUSTOMERS.


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17.VIEWPOINT OF CUSTOMERS ABOUT RELATIONSHIP WITH THEIR

SUPPLIER


EXCELLENT 5 45

GOOD 6 55

AVERAGE 0 0

POOR 0 0

ANALYSIS

THE RELATION IS GOOD AS ALL ARE SATISFIED WITH SERVICES AND KEY

FOCUS OF THE SUPPLIER FOR THEIR CUSTOMERS BUT SUPPLIER SHOULD

MAKE THE RELATION AN EXCELLENT ONE.


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FINDINGS AND SUGGESTIONS

1. MAJESTIC AUTO SHARE EVERY NECCESSARY TYPE OF INFORMATION

WITH THE CUSTOMERS WHICH IS VERY ESSENTIAL FOR MAINTAINING

CORDIAL RELATION.

2. THE COLLABORATION IS PRESENT BETWEEN MAJESTIC AND ITS

CUSTOMER WHICH SHOWS BOTH ARE COMMITTED TO HELP EACH

OTHER AT EVERY POINT OF TIME WHICH IS SO IMPORTANT FOR

HAVING GOOD RELATION.

3. THE FACT THAT MAJESTIC IS HAVING GOOD RELATION CAN BE

SUPPORTED BY THE PRESENCE OF LONG TERM RELATION WITH ITS

CUSTOMERS.

4. THE SUPPLIER IS MAINTAINING ITS STANDARD IN QUALITY OF

PRODUCT AND SERVICES WHICH SHOWS THEY ARE CONTINOUSLY

WORKING UPON IMPROVING THEIR RELATION WITH THE CUSTOMERS.

5. FOR EXISTENCE OF GOOD RELATIONSHIP BETWEEN TWO PARTIES,THE

TWO WAY COMMUNICATION IS INDISPENSABEL AND HERE IN THIS

CASE THE COMMUNICATION SYSTEM FROM BOTH THE SIDES IS

FAIRLY GOOD WHICH SHOWS THERE IS INDISTINCT RELATIONSHIP

BETWEEN THEM

6. THE RELATIONSHIP BETWEEN TWO PERSONS OR PARTIES CAN BE SAID

GOOD IF ONE RELIES ON THE OTHER IN CASE OF URGENCY.THE

CUSTOMER RELIES HEAVILY ON SUPPLIER IN CASE OF URGENCY

WHICH SHOWS THAT THEY HAVE FULL TRUST OR FAITH ON THEIR

SUPPLIER


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AREAS TO BE WORK UPON

1.

sandeep project 2

Documents