san diego latino film festival partnership packet 2016

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Partnership Opportunities - 23r Annual San Diego Latino Film Festival Partnership Opportunities - 23rd Annual San Diego Latino Film Festival One of the largest and well-respected U.S. film festivals geared towards the Latino community, the 23rd Annual San Diego Latino Film Festival will take place March 10-20, 2016 at AMC 18 Fashion Valley, & at our own Digital Gym CINEMA in North Park. This premiere event will once again consist of over 100+ celebrities, 150+ films, parties, sonido latino music sidebar, arte latino, U.S. Latino Film Showcase, and an attendance of over 20,000 individuals from San Diego, Baja California and the surrounding regions of Orange County and Los Angeles. Please review the Partnership Opportunities Packet, but please know there's many flexible ways to get involved (i.e. on-site booth, on-screen commercials, tv/radio exposure, etc...). Info: [email protected] / www.sdlatinofilm.om / 619-230-1938

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Page 1: San Diego Latino Film Festival Partnership Packet 2016
Page 2: San Diego Latino Film Festival Partnership Packet 2016

For over 22 years The San Diego Latino Film Festival has promoted independent films and arts as tools for community self-expression and social change, supporting the pro-fessional development of media artists. The San Diego Latino Film Festival is presented by The Media Arts Center a nonprofit arts organi-zation.

By supporting the San Diego Lati-no Film Festival, you are support-ing the rise of independent Latino film making and their participation in the mainstream media arts.

You will be part of an annual gath-ering of film lovers, producers, filmmakers, celebrities, journal-ists, a passionate community of artist and influencers. 11 days of films, live music, art, workshops, galas and engaging social events.

Join us in celebrating our 23rd year

Page 3: San Diego Latino Film Festival Partnership Packet 2016

Who will you reach:

+ Business and community leaders, stu-dents, professors, and professionals who demonstrate an interest in Latino issues, history, culture and education.

+ Filmmakers, actors, programmers, dis-tributors, industry representatives and journalists.

+ Highly educated audience, affluent.

+ Art, music and film enthusiasts.

+ Filmmakers, actors, programmers, dis-tributors, industry representatives and journalists.

Highlights:

+ Attendees and sponsors will have the opportunity to view 165 feature and short films.

+ Over 100 guest filmmakers and actors, participate in SDLFF’s Awards Competi-tion.

+ Annual Career Expo, Latino New Media & Entertainment Sidebar.

+ Workshops/Seminars with industry rep-resentatives and filmmakers (i.e.“Financ-ing”, “Distribution”), Cinemation Series.

+ 10th annual Cine Gay Series, SDLFF’s “Top Ten to Watch”, Celebrity Guest Cu-rator, annual showcase of “Latinos in TV”, “Tributes” to acclaimed filmmakers/actors;

+ 9th Annual Sonido Latino Concerts@ the Fest Latino Music Showcase;

+ 9th Annual Arte Latino Multi-location art Exhibit; Pre-Fest Launch Parties.

+ “Best of Fest” showcase; Opening, Centerpiece, and Closing Night Gala Cel-ebrations.

+ The SDLFF Awards Ceremony, Student Outreach Screenings, “Meet the Film-maker” Dialogues, and, SDLFF’s Annual Country of Focus Sidebar.

+ Arts Market, Wine and Food Festival

+ Fashion Valley Parade

+ Fashion Show

Sponsorship Opportunities

Page 4: San Diego Latino Film Festival Partnership Packet 2016

Last Year’s Sponsors

Page 5: San Diego Latino Film Festival Partnership Packet 2016

Demographics Location

The San Diego Latino Film Festival celebrates the unique geographical and cultural positionof San Diego, one of our country’s finest cities and attractive destination for international travelers, through its diverse programming. As a border town, San Diego is a hub for social and political issues revolving around immigration and equal rights, themes that are often represented in the program-ming. This makes the festival an important voice in the region, showcasing features, shorts, and doc-umentaries about the U.S. Latino experience. The festival is located in Fashion Valley, “the heart of San Diego,” home to a large shopping area. It is the ideal venue to reach the 4 million-plus Latinos living in the County as well as in Tijuana. It is estimated that the buying power for this Latino population is $12.5 billion, spending heavily at malls, retail shops, restaurants, office space, luxury hotel accommo-dations, and more. This makes the San Diego Lati-no/Tijuana market the third largest Latino market in the United States. Fashion Valley is the most visited destination in San Diego County with more visitors than SeaWorld, The San Diego Zoo, Legoland, The Wild Animal Park, The Padres (MLB) and The Chargers (NFL) combined.

Fashion Valley is San Diego’s home for upscale shopping. Offering the area’s finest collection of retail and dining options with everything from luxury to fast fashion.

Fashion Valley enjoys a wide trade area extending from Rancho Santa Fe in the north to the US/Mex-ican border in the south, from the Pacific Ocean in the west to El Cajon in the east. The center is a ma-jor regional draw and sees weekend, drive shop-pers from all of Southern California, Tijuana and Baja, Mexico as well as Arizona.

Attendees from all of Southern California, Tijuana and Baja,

Mexico and Arizona.

20,000 Actively-engaged film lovers, representatives and journalists.

Fashion Valley7007 Friars RdSan Diego, CA

92108

Annual Shopper Visits – 21,233,000 Median Age – 33.9

Trade Area Population – 1,900,016 Average Annual Household

Income of Trade Area – $83,246.

Page 6: San Diego Latino Film Festival Partnership Packet 2016

The economic benefits of the San Diego Latino Film Festival are the mea-surable economic impact of jobs and spending generated by the festival that infuses dollars into the economy. The other is the more subjective social and psychological benefits that cannot be readily quantified, but contribute to the community’s quality of life, entertainment options and opportunities, sense of civic pride and overall attractiveness as a busi-ness and visitor destination. Per annual studies, the festival brings in over $875,000 into the local San Diego-Tijuana economy.

Economic Impact

+ Edward James Olmos + Carmen Salinas+ Omar Chaparro + Luis Mandoki+ John Leguizamo + Adamari López + Carlos Carrera + Patricia Velásquez + Ray Bradbury+ Martha Higareda + Sal López + Adam Rodríguez + Diego Luna+ Lumi Cavazos + Luis Valdez de la Fuente + Rodrigo Prieto+ Barbara Mori+ Jacob Vargas + Lupe Ontiveros + Gregory Nava + Tony Plana+ Ana de la Reguera + Angelica Maria + Fernando Sariñana

+Demian Bichir+ Yareli Arizmendi + Moctesuma Esparza + Lourdes Portillo + Bruno Bichir + Nicholas González + Dayanara Torres + Gael GarcíaBernal + Hector Galan + Gabriel Figueroa Jr.+ Gina Rodriguez + Danny Trejo

+ Kate del Castillo+ Alex Lora+ Clifton Collins Jr. + Paul Rodriguez+ René Lavan+ Adrián Uribe+ Susana Zavaleta + Cecilla Suárez+ Elpidia Carrillo+ Lou Diamond Phillips + Eduardo Verastegui+ Arturo Ripstein

Celebrities

Page 7: San Diego Latino Film Festival Partnership Packet 2016
Page 8: San Diego Latino Film Festival Partnership Packet 2016

Television + NUVOtv+ Cine Latino+ Somos Tv + Univision San Diego+ T.V. Azteca+ Telemundo 33+ Mi San Diego+ KGTV (ABC)+ Fox 6+ KSWB-TV News + XEWT (Tijuana/San Diego)+ NBC 7/39+ KUSI - TV

Internet + U-T San Diego + noticine.com+ spanix.com+ ellatinoonline.com + signonsandiego.com + SanDiegoRed.com+ El Sol de San Diego + El Informador

Radio + Z-90 (English Radio) + KLOVE 102.9+ Viva 102.9+ La Nueva 106.5+ X99 (Spanish Language) + KPBS Radio (1-hour talk show) + Radio Latina (Spanish Language) + Uniradio Group (Spanish Radio) + Magic 92.5

Media Coverage

Newspapers + Los Angeles Times (Calendar Section) + U-T San Diego + (Night & Day) + San Diego City Beat+ La Tarde de Baja California + North County Times+ La Prensa San Diego + Update Newspaper + El Sol de Tijuana + UCSD Guardian + Daily Aztec+ Enlace + San Diego Reader + The Press -Enterprise + METRO News + El Latino Newspaper + Frontera (Tijuana /Mexicali) + El Mexicano (Tijuana/Mexicali)+ Vida Latina

Magazines + Hispanic Magazine + LatinStyle Magazine+ Vision Magazine+ Hispanic Business Magazine + Latin Heat + KPBS On Air Magazine + Variety+ San Diego Family Magazine + San Diego Magazine + SLAMM Magazine + San Diego Metropolitan + The Publication + Marquee Magazine + Entertainer + 944 Magazine+ Nostika Magazine+ AGENDA Magazine (NCLR) + Riviera Magazine

Overview of Sponsorship Opportunities:Our team can create a customized activation that can engage your brand with our attendees and incorporate your brand with key elements of the festival.

Over 5,000,000 Impressions

Page 9: San Diego Latino Film Festival Partnership Packet 2016

BenefictsRocognition as presenting sponsorRed Carpet step and repeat logo inclusionOnsite ActivationMain Sonido Latino stage ownerTelevision exposureSecond Sonido Latino stage ownerLogo on pass lanyards Owner of a screening auditorium (1 of 5)Red carpet step and repeat logo inclusion (where are these step & repeats?)Commercial (30 sec) prior to all film showings On-air exposure (logo placement on TV spots & recognition in radio spots)San Diego Latino Film Festival "Samba" ParadeLogo on print advertisements of festivalAcesses to all parties (4 tickets per party)Owner 1 of 5 screens/auditoriumsSwag bags, opportunity to place promotional material in 300 gift bagsLogo on hyperlink in festival season emailsLogo hyperlink in festival homepage Logo appears on screen prior to every film Logo in program book sponsor page on space available basisFull Page Advertisement in Festival Souvenir Program Acesses to all films (15 movie tickets 4 tickets per party)Complimentary gift bags Vip seating Social MediaSwag bags, opportunity to place promotional material in 300 gift bags "Para la Familia", country of focus, Free Student Screenings, etc.Sponsor 1 of 3 festival prestigious partiesLogo mentioned in any announcement related to the festival partiesActivation at party venueAward category that best fits your companyLogo mentioned in any announcement related to the award categoryPresent a particular movieLogo mentioned in any announcement related to the particular film/programBooth at Craft market throughout the festival

Title Sponsor

Presenting Sponsor

Major Sponsor

Screen Sponsor

Parade Sponsor

Showcase Sponsor

Party Sponsor

Award Sponsor

Craft Market Sponsor

Film Sponsor

ValueCost

Benefits PresentingSponsor

Major Sponsor

Main Stage Sponsor

Second StageSponsor

Screen Sponsor

Parade Sponsor

ShowcaseSponsor

PartySponsor

AwardSponsor

Craft Market Sponsor

ValueCost

240,000.00

70k

200,000.00

50k

62,000.00

35k

60,000.00

30k

32,000.00

20k

30,000.00

15k

21,000.00

10,000.00

21,000.00

10,000.00

14,200

7,000.00

7,500

5,000.00

FilmSponsor

6,000

3,000.00

Fashion Valley Advertising opportunities please call to inquire

Rocognition as presenting sponsor

Red Carpet step and repeat logo inclusionFirst right of refusal

Onsite Activation

Main Sonido Latino stage owner

Television exposure

Second Sonido Latino stage owner

Logo on passLogo on Lanyards

Red carpet step and repeat logo inclusion Six on-screen Digital slide advertisements at all screening

On-air exposure (logo placement on TV spots & recognition in radio spots)San Diego Latino Film Festival "Samba" Parade

Acesses to all parties (4 tickets per party)

Owner 1 of 5 screens/auditoriumsLogo on hyperlink in festival season emailsLogo hyperlink in festival homepage Logo appears on screen prior to every film Logo in program book sponsor page on space available basisFull Page Advertisement in Festival Souvenir Program

Acesses to all films (15 movie tickets 4 tickets per party)Vip seating Social MediaLogo on print advertisements of festival

Swag bags, opportunity to place promotional material in 300 gift bagsBrand association with one of festival showcasesSponsor 1 of 3 festival prestigious partiesLogo mentioned in any announcement related to the festival partiesActivation at party venueAward category that best fits your companyLogo mentioned in any announcement related to the award categoryPresent a particular movieLogo mentioned in any announcement related to the particular film/programBooth at Craft market throughout the festival

Page 10: San Diego Latino Film Festival Partnership Packet 2016