samsung operartion management report

8/11/2019 SAMSUNG Operartion Management Report

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REPORT ON PRODUCTION AND

OPERATIONAL MANAGEMENT OF

SAMSUNG

NAME:SHRIYANS JAIN.

PROGRAM:B.B.A.

SEM: 3rd.

BATCH:2012-15

MODULE: PRODUCTION AND OPERATION MANAGEMENT.

MODULE LEADER: Mrs.INDRANI SENGUPTA.DATE OF SUBMISSION: 25thOct, 2013

ENROLLMENT NUMBER: 022013L005.


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TABLE OF CONTENT.

SR.NO: PARTICULARS. PAGE NO:

1. EXECUTI VE SUMMARY. 5.

2. INTRODUCTI ON. 6.3. PRODUCTI VITY OF SAMSUNG. 10.

4. SUPPLY CHAIN MANAGEMENT OF SAMSUNG. 13.

5. QUAL ITY CONTROL AT SAMSUNG. 14.

6. SWOT ANALYSIS OF SAMSUNG. 17.

7. CSR OF SAMSUNG. 18.


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AKNOWLEDGEMENT.

I take this opportunity to express my profound gratitude and deep regards to my guide Mrs. IndraniSengupta for his exemplary guidance, monitoring and constant encouragement throughout the course ofthis thesis. The blessing, help and guidance given by him time to time shall carry me a long way in the

journey of life on which I am about to embark.

I also take this opportunity to express a deep sense of gratitude to cordial support, valuable informationand guidance, which helped me in completing this task through various stages.

I am obliged to everyone for the valuable information provided by them in their respective fields. I amgrateful for their cooperation during the period of my assignment.

Lastly, I thank almighty, my parents, brother, sisters and friends for their constant encouragement withoutwhich this assignment would not be possible.


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EXECUTIVE SUMMARY.

SAMSUNG is a company that has been steadily growing throughout the past decade. The followingreport will help Samsung maintain the growth, with a strong emphasis on the production and growth ofthe consumer durables and mobiles division. By analyzing customers and what they want, strategies can

be devised as to how Samsung can increase their share of the market through quality control and total

quality management. Furthermore, by comparing SAMSUNGS strength and weaknesses to that of thecompetition, opportunities can be identified and capitalized on.

Samsung aims to have more market share in Indian market. India is a country having a major consumersin high and medium income, so Samsung are trying to establish their production plant in India andmaking huge investment for it.

In this project we try to find out some important things: the different kind of marketing strategies ofSamsung in world market. Market strategy, Positioning strategy, Marketing mix, Financial, Innovation.Competitive advantage of SAMSUNG, SWOT, analysis of SAMSUNG.


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INTRODUCTION.

SAMSUNG.

"Samsung Electronics Co., Ltd. is a world leader in digital media and digital convergence technologies"Samsung is society more great world with the greatest value of the brand. Samsung is operating in over50 countries worldwide. The headquarters of Samsung is the capital of Seoul, South Korea. President ofSamsung Group is Mr. KUN HEE LEE. Samsung's name literally means "Tri-Star ' Korean." TodaySamsung invests in concrete and buildings under the Samsung brand Foundation sector. The Samsungelectronics Word is written in white on a blue background. It represents the stability, reliability, and heat.Manufacturers Samsung electronic goods like TVS, computers, laptop computers, washing machines,microwaves, cameras, cd players etc. The other production groups of Samsung is in the constructionsector in real estate, for example, but it specializes in electronic log pipe, tube pipe, phone (which aremade in concrete and iron) log. Samsung is plus brand credit support cost value. Most of the SamsungElectronics company had moved in China and other countries in Asia such as Vietnam, the Philippinesand India. The reasons for its transfer were low cost labour and raw materials. These Asian countries are amuch cheaper than the US, Canada and the United Kingdom.

Samsung is the third South Korean company that was founded in 1969 as the flagship of the GroupSamsung or Samsung Corporation Company. Samsung achieved rapid growth through exports. Samsungdecided to venture on the market for television. He started the production of black and white televisionsfor local markets in 1972. However, Samsung has done it can become a global brand. They searched andexamined the global market opportunities and challenges to feedback from customers and employees.Samsung decided to amend its .Impossible brand concept was to change the perceptions of consumerswith a new brand image. During the Olympic Games in Seoul, Korea South, in 1988, Samsung decided to

become an official sponsor for wireless technology to combine global sports brand. Thanks to thepromotion and proof hardware Samsung is currently recognized as a mark in the world. Each country, inparticular the Member of the Olympic Games, is now known brand. In this way, Samsung has managed tochange the concept of brand and now has a good customer. Today, Samsung has 25 production base inthe world and more than 50 sales subsidiaries in almost 50 countries. Their strategy includes eight majorregions of the Southeast Asian, Central Asia, Africa, Middle East, China, North America, Europe andLatin America.

Samsung brand is famous worldwide for its service and design, the excellent employees, reliable productinnovation. A responsible approach to enterprise and global citizenship and globalization with partnersand customers, Samsung takes the world in a progressive direction for the next generation.

Samsung brand vision is completely different and unique from other brands as: Sony, LG and Panasonic."Leading the digital convergence revolution" is the vision of the Samsung brand.

SAMSUNGS HISTORY.

From its inception as a small export business in Taegu, Korea, Samsung has grown to become one of theworld's leading electronics companies, specializing in digital appliances and media, semiconductors,

memory, and system integration. Today Samsung's innovative and top quality products and processes areworld recognized. This timeline captures the major milestones in Samsung's history, showing how thecompany expanded its product lines and reach, grew its revenue and market share, and has followed itsmission of making life better for consumers around the world.


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SAMSUNGS PHILOSOPHY.

At Samsung, we follow a simple business philosophy: to devote our talent and technology to creatingsuperior products and services that contribute to a better global society.

Every day, our people bring this philosophy to life. Our leaders search for the brightest talent from aroundthe world and give them the resources they need to be the best at what they do. The result is that all of our

productsfrom memory chips that help businesses store vital knowledge to mobile phones that connectpeople across continentshave the power to enrich lives. And thats what making a better global societyis all about.

SAMSUNGS VALUES.

Samsung believe that living by strong values is the key to good business. Thats why these core values,

along with a rigorous code of conduct, are at the heart of every decision Samsung make.

PeopleQuite simply, a company is its people. At Samsung, were dedicated to giving our people a

wealth of opportunities to reach their full potential.

Excellence

Everything we do at Samsung is driven by an unyielding passion for excellence and anunfaltering commitment to develop the best products and services on the market.

Change

In todays fast-paced global economy, change is constant and innovation is critical to acompanys survival. As we have done for 70 years, we set our sights on the future,

anticipating market needs and demands so we can steer our company toward long-termsuccess.

Integrity

Operating in an ethical way is the foundation of our business. Everything. Samsung do isguided by a moral compass that ensures fairness, respect for all stakeholders and completetransparency.

Co-prosperity

A business cannot be successful unless it creates prosperity and opportunity for others.Samsung is dedicated to being a socially and environmentally responsible corporatecitizen in every community where we operate around the globe.


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SAMSUNGS VISION 2020.

Samsung Electronics' vision for the new decade is to "Inspire the World, Create the Future."

samsung are committed to inspiring communities around the world by developing new technologies,innovative products and creative solutions. We are also committed to creating a brighter future bydeveloping new value for our core networks: industry, partners and employees. Through these efforts, wehope to contribute to a better world and a richer experience for all.

As part of our new vision, we have mapped out a specific plan of reaching $400 billion in revenue andbecoming one of the worlds top five brands by 2020. To this end, we have also established three strategicapproaches in our management: creativity, partnership and talent. Samsung are excited about the future.

As we build on our previous accomplishments, we look forward to exploring new territories, includinghealth, medicine and biotechnology. We are committed to being a creative leader in new markets and

becoming a truly No. 1 business going forward.


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SAMSUNGS MISSION.

Samsung's mission is to be the best 'digital electronics company'. It complies with the low and ethical carestandard s environmental health and safety. Mention an eigenvalue organized culture and as to the holdersof shares of client, stakeholders, employees, citizens of socially responsible co device. It tries so is bestmarks in the domain electronic materials in the world by improving its size, quality, price, capacity.


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PRODUCTIVI TY OF SAMSUNG.

With more than 66,000 employees and sales of US$27.2 billion, Samsung Electronics operates 25separate production bases and 59 sales subsidiaries in 46 countries. Around the world, SamsungElectronics is renowned and acclaimed for its broad lines of innovative products that range fromsemiconductor components, hard-disk drives, notebook computers, consumer electronics, and mobile

phones, to televisions and home appliances such as microwave ovens, vacuum cleaners, and refrigerators.

Samsung Electronics Network Division provides a variety of high-quality infrastructure solutions forATM, IP, DSL, 3G mobile telecommunications networks. This division employs more than 2,300 peopleand generated revenues of US$1.3 billion and a profit of US$122 million.

Despite its success and profitability, Samsungs Network Division -- operating in a rapidly changing,highly volatile sector of the technology industry -- nonetheless faced a continuous series of internal

manufacturing challenges. From a strategic perspective, the company needed to increase asset utilization,decrease COGS, and increase market share.

Tactically, customers for its sophisticated components and solutions were seeking real-time responses totheir purchase requests and order inquiries. Late changes to orders were creating unacceptable productiondelays and hampered visibility into orders and statuses.

Just as important, higher inventory levels (including obsolete materials), some supply shortages, delays inidentifying bottlenecks, lengthy forecasting cycles, and too many rush orders were also combining to

prevent Samsung from achieving even greater levels of efficiency, customer service, and businesssuccess.

PRODUCTION PLANNING OF SAMSUNG.

As Samsung being the worlds number 1 consumer electroniccompany. Samsung are planning to set uptheir production plant in INDIA and CHINA as these are the country with highest number of consumer inthe world.

Samsung is planning to infuse as much as500cr in a bid to boost mobile production capacity of its

plants in India.Samsung is working to invest500cr in its mobile production facility in India.When

contacted, Samsung India spokesperson said, We are looking at strengthening our manufacturing

presence in the country, to fulfill our growing needs in the market.

Samsungs investment is seemingly a step towards coping up with the increase in demands of Samsung

feature phones and smartphones in the sub-continent. The limits under foreign direct investment policyhas been a hurdle to many companies but, these caps will probably be shown the door sometime soonallowing companies like Samsung to dump lots of cash into the Indian economy without requiring anylocal ally.

There are reports that Samsung has already approach the Indian government to make use of the incentivesit announced earlier and Department of Telecom has reportedly approved Samsungs investment plan.

Back in later part of 2011 Samsung invested over 400cr in its phone manufacturing plants in Noida,

Uttar Pradesh thereby tripling the annual production capacity from 12 million handsets to 36 million.


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Samsung uses its Noida plant to manufacture some latest handsets including the Galaxy S3 and plans to

manufacture the Galaxy S4 as well.

Samsungs plans of investing more in its manufacturingplants have a strong reasonvendors like HTC,ZTE alongside local vendors like Karbonn, Micromax, and Spice pressing hard to sell gain as much

market share as possible. With local production capacity increasing Samsung will not only be able tomeet the local demands but, will also be able to supply the product to other countries with high demands.

STRATEGIES.

Strategic analysis and marketing strategy for Samsung.

In the current volatile business industry marketing plays a vital and significant role and it is a process ormethod to create, deliver, exchange and communicate with customers and clients. It is the mechanism thatidentifies the requirements, needs, expectations of a particular customer base and creates methods andofferings to satisfy that customer base. In the current situation the complete business is customer-centricand the marketing revolves around satisfying the customer at every possible opportunity. Whatever thecompany offer should be based on the needs of the customer, it may be a product or can be a service or itcan be both. When an organization offers both service and product, it can be termed as solution that playsvital role in strategic marketing.Samsung electronics is one of the biggest players in the electronics industry world that was established in1969 had spread its wings over 50 countries worldwide and has workforce of more than 66000 and ranksat 131st on the list of Global Fortune 500.This paper aims to evaluate the marketing strategy of Samsung Electronics in the global televisionindustry using the available theories and concepts.Company Background

Samsung one of the greatest brands available in the market aims to secure the world leadership in theindustry and earn devastating competitive strength by synchronizing the development and manufacturingof product, design, marketing and sales. The organization is well known for its great accomplishment inthe industry of semiconductors based on memory. Samsung maintains its high position in the industrycontinuously from 1992 maintaining its top rank and stretch its financial structure throughout the industryto maintain itself as a number one company in the industry of mobile phones, semiconductors, monitors,computer gadgets, televisions, TFT and LCD screens. It also achieved 4th place in the semiconductorindustry and sixth place in the mobile gadget industry by selling huge volumes.Importance and the use of information in their marketing strategyIt is the era of information age and the information plays a vital and unavoidable role in any fieldexceptionally in the marketing industry. There is a great need for the managers to incorporate loads of

data, convert it into information, construct decisions on the information and then compose decisions tolead them to achieve greater success in the businessFor any business, information is also considered as significant resource required same like money,machinery and manpower. Information is must and crucial for the survival of the organization in thevarying business industry. Previously before the computer age, it was difficult for the companies togather, store, maintain, organize and distribute huge volumes of information and data.The growth of computer and information technology helped the managers and organizations to effectivelyhandle the information available. Managers are able to get the current information at required time in anaccurate manner. And another great advantage is that the information can be accessed by many people atthe same time accurately, completely that is organized and storable.The information system is the method that makes sure the information is presented to the managers in the

form they expect it and when they expect it helping them to support their effort by giving appropriateinformation for their decision-making. Computers or Information Technology can evidently helpcompanies in processing information and data in an accurate and well presented manner that is timely,relevantly and completely.


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All kind business organizations now a days have some kind information maintenance system either it mayfor accounting or stock control or market monitoring. The supremacy technology changed the function of

information in the business. The complete business world acknowledged the information aslifeblood.

Papaws (1998) accredited that the modern organization is dead without Information.Samsung as a strong business leader accepted the fact and had given priority to the process of informationthroughout the organization at every stage. To gain from its Managing information System and

Information Technology, Samsung addressed information needs not only in its environment but also intheir relationships with customers, suppliers, trade partners, Production systems, work processes, skillsand labour requirement.These advancements of Samsung have created huge and complex processes and information systems,thereby creating a requirement to align them to have a universal overview of the complete informationsystem setting it as a strategic tool.According to American Marketing Association (AMA), 2007 marketing can be defined as the activity,set of institutions, and processes for creating, communicating, delivering, and exchanging offerings thathave value for customers, clients, partners, and society at large.Marketing people of various organizations endeavor to get the perfect goods or services to the correct

people at the perfect place at the accurate time at the right price, utilizing the proper promotion

techniques. This explains how marketing managers organize the several factors that eventually decidemarketing success. For this, organizations must have timely decision-making information.The significance of efficient marketing changes heavily in respect to the market in which a firm operates.It also depends on the important competences existing within the company. These competences will offerthe current market information based on which decisions can be taken quickly. Corporate strategydepends deeply on the scrutiny of such information.Samsung aims to achieve the world leadership and accomplish great competitive strength. It is targetingto coordinate design and development of product, manufacturing, sales and marketing with effectiveinformation management.


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SUPPLY CHAIN MANAGEMENT OF SAMSUNG.

Samsung as one of the leading companies for the electronic products has their business covered almost allover the world, their success are mainly based on the innovative products with a relatively low price.

Although they are not in the leading position in the photographic manufacturing industry, their productswith the innovative design and relatively low prices can still help them hold a certain range of customers.This report will give a view of how do Samsung manage their supply chain while find themselves a

proper position in the digital camera manufacturing industry.

The Samsung Group of companies is recognized as a leading global manufacturing, financial, andservices conglomerate. It was founded in 1938 and focused its businesses on areas such as textiles,shipbuilding, machinery, and chemicals. Since the 1980s, the group has made enormous efforts andinvestment in the electronics and semiconductor industry. As a result, the Samsung Group hasexperienced a dramatic growth in net profits since the 1990s. The flagship unit, Samsung Electronics

Company (SEC), was one of only two manufacturing companies worldwide to post profits of more than$10bn in 2004 (Toyota Motors being the other). Many regard these successes as reflecting a continuousand relentless effort at Samsung to improve the way it conducts business. For the last few years, SCMand six sigma have been two pillars of business innovation at Samsung.

The Samsung Group of companies has large, complex, global supply chains in most of the products itmanufactures and makes extensive use of SCM solutions and process innovations to support and improveits operations. Most notably, at SEC, advanced planning and scheduling (APS) systems have beenadopted since the 1990s and have brought the company many successes in terms of operationalexcellence. Recently, Samsung Electronics was ranked seventh in a respected analyst's ranking of theglobal top 25 companies in supply chain excellence.

Six sigma has been a key enabler for the group's success. The Chairman of the Group proclaimed theadoption of a business innovation approach

called new management in 1993. New management is the pursuit of quality-oriented management inbusiness operations as well as in manufacturing. Along with the quality movement in industry, newmanagement evolved from initial product quality assurance but later shifted its focus to include thequality of the entire business process, which is the rationale behind six sigma. The outcomes were high-quality, innovative product developments, and consequently an increase in customer satisfaction and

profits, and are well demonstrated by many of the world's best technological resources.


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QUALI TY MANAGEMENT AT SAMSUNG.

Quality management plays an vital role in Samsung, as Samsung electronics pvt ltd focuses on totalquality management and quality control check throughout its production process.

Samsung Electronics Chairman Lee Kun-hee is shifting his sights to significantly improving the qualityof key products. It is Samsung Quality Policy that they deliver on the basis of an effective quality systemthe best products and services that exceed our customers requirements and expectations. Allexecutives and employees of SAMSUNG are making continuous efforts to achieve the very best qualityin all their products and services they offer. In 2004, they also achieved TL9000, the internationalstandard for Telecommunication industry, in Oct. 2001. In addition, they were continuously upgradingthe quality management system in all stages ranging from order receipt, development, and production toshipment.All domestic and overseas consumer electronic sites have acquired the ISO 9000 certification. TheSystem LSI Business Unit acquired the QS 9000 in 1999. In addition, they were scheduled to be switched

to the ISO 9001:2000 certified sites by 2002 while upgrading the quality management system. Samsunghas led the industry in quality standards for the electronic industry since 1993 when the company firstreceived top-level (ISO9001) certification of its plants in Korea. To date, SAMSUNG has satisfiedconsumer requirements through its broad range of quality management system achievements like theISO9000, TL9000 and the QS9000.Samsungs commitment to provide uniform quality products to ourcustomers by stabilizing the manufacturing process based on the specifications. To this end, allemployees are committed to the concept of No Spec, No Work and performing all applicable quality

improvement activities on a continuous basis. To satisfy customers quickly, Samsung is improving theflexibility of its manufacturing system. At once, Samsung doesn't want to injure its manufacturingstability. The Specification Management Program is improving procedures and related IT systems areenlarging their functions to provide flexibility and stability of manufacturing system at once. Theircompany makes every effort to achieve excellent and consistent product quality at fair prices, and at theright time to ensure customer satisfaction. In order to achieve this goal, our company continuouslyimproves productivity by controlling the variation in various processes in a stable way. Continuousimprovement is implemented by a closed loop methodology consisting of a selection of critical

parameters, evaluation of the measurement system, monitoring of critical parameters, process capabilityimprovement.

Samsung Electronics Co., South Korea's largest electronics brand, has launched a quality assurancelaboratory in the Chinese city of Tianjin. The new Samsung Quality Assurance Laboratory will beresponsible for ensuring quality control of Samsung products manufactured in China in order to meet theinternational standards of quality and safety.

"We will now be able to monitor and check in real-time our products' quality and safety standards, insteadof sending the product back to South Korea for quality assurance processes," Park Keun-hee, head ofSamsung China Co. The company also added that the new quality lab will expedite the product delivery

process, by way speeding up the development of new products. Samsung also plans to acquirecertifications to prove that its products meet international safety standards in Electromagnetic Interference

(EMI), Electromagnetic Susceptibility (EMS), and Electromagnetic Compatibility (EMC).


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Securing product quality is a priority task at Samsung Electronics. To promote quality awareness andinstill this culture throughout our organization, we newly declared our Quality Vision and Quality Pledgein 2009. Under the slogan Perfection in Quality beyond your Imagination, the vision states that the

company is providing quality products which customers around the world can have faith in and take

pride in, leading to ultimate satisfaction by fulfilling their immediate and potential needs.

To this end, the company implemented the five-point Code of Conduct. They are Customer centricTrue to basics, Professionalism, Quality workmanship and Creating customers for life. Through

quality accountability and prompt handling of customer demands, we will cultivate lifelong customerloyalty.

In July 2009, we opened the Quality Experience Center at Suwon Plant where employees can take a

firsthand look at product defects and understand customer grievances. The center is being utilized as aforum to reinforce employee mindset about the importance of quality and to reaffirm their commitment tomaking quality products.

CUSTOMER SATISF ICATION (CS)TALENT MANAGEMENT .

A vital component of quality improvement activities is fostering quality professionals. SamsungElectronics offers systemized training programs to reinforce our quality competitiveness in the globalmarketplace. In order to ensure function-based/grade-based job expertise, all CS related staff are requiredto complete a mandatory course on quality management. As of 2009, about 97% of our staff in qualityfunctions were qualified under the in-house certification program.

Samsung Electronics is committed to improving competency of our overseas CS staff. Each overseasheadquarters offers a Global Quality Leader Training Course to give employees the opportunity to

develop their leadership capabilities in the area of customer satisfaction. To ensure quality control staff atour overseas production sites receives effective and ongoing education, we offer focused training calledthe career path system. The training courses are classified by work year and function so that employeescan continuously raise their individual competence to further drive CS innovation.


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CERTIFICATE OF REGISTRATION FOR QUALITY MANAGEMENT ATSAMSUNGS AUSTIN PLANT.

Certificate of Registration

QUALITY MANAGEMENT SYSTEM --ISO/TS 16949:2009

This is to certify that: Samsung Austin Semiconductor, L.P.12100 Samsung BoulevardAustinTexas78754USA

Holds Certificate No: TS 558864

and operates a Quality Management System which complies with the requirements of ISO/TS 16949:2009 for thefollowing scope:

Design and Manufacture of Semiconductors.

For and on behalf of BSI:

VP Regulatory Affairs, BSI Group America Inc.

Originally registered: 03/ 20/ 2013 Latest Issue: 03/ 20/ 2013 Expiry Date: 03/ 19/ 2016

IATF Number: 0159095

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This certificate remains the property of BSI and shall be returned immediately upon request.An electronic certificate can be aut henticated online. Printed copies can be validated at www.bsigroup.com/ClientDirectoryTo be read in conjunction with the scope above or the attached appendix.

Further clarifications regarding the scope of this certificate and the applicability of ISO/TS16949 requirements may be obtained by consulting the organization.

IATF Contracted Off ice: BSI Group Americas Inc., 12110 Sunset Hills Road, Suite 200, Reston, VA20190, USAA Member of t he BSI Group of Companies.


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SWOT ANALYSIS OF SAMSUNG.

SWOT analysis stands for ,

SWOT. ATTRIBUTES.S. STRENGTH OF SAMSUNG.

W. WEAKNESS OF SAMSUNG.

O. OPPOURTUNITIES AT SAMSUNG.

T. THREATS FOR SAMSUNG.


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SAMSUNGS CORPORATE SOCIAL RESPONSIBILITY(CSR).

Apart from developing innovative technology products, Samsung places great importance on acting as aresponsible corporate citizen in the communities where it operates. Its CSR program respond to the socialand environmental needs and seek to give back to communities where it operates. In 2009,Samsunglaunched the companys corporate social responsibility initiative- SAMSUNG HOPE PROJECT with

projects in the areas of education, culture, sports, social welfare and community development. Eachprogram under the hope project uniquely addresses the needs of individual communities whileemphasizing on innovations for development of the community including education, technology and ITtechnical training.

NOTABLE PROGRAMS INCLUDE:

SAMSUNG HOPE FOR CHI LDREN.

It is an initiative designed to help under privileged children through e-learning centers. These elearning centers located in different parts of the country impact computer literacy tounderprivileged youth and ensure placement as well.

I NNOVATION FOR DEVELOPMENT OF THE COMMUNI TY.

A partnership between Samsung and various educational and media agencies to support grassrootsinnovation. Samsung has instituted two program: Samsung innovation awards with IIT, Delhi andSamsung innovation quotient which recognizes Indias best grassroots innovators from across the

country.

HOPE FOR CULTURE.

It represents Samsung tribute to the rich Indians cultural heritage through Tagore literatureAwards that recognizes the best literacy contribution in 24 Indian regional languages. Samsung is

partnering with the Sahitya Akademi for the Tagore Literature Awards.

SPORTS SPONSORSHIP.

It is an ongoing initiative where in Samsung supports top ranking athletes across individual sportsdisciplines with their training expenses while they prepare for the Asian or the Olympic games.Samsung is also the sponsor of the Indian team to the forthcoming London Olympics


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RECOMMENDATION.

Samsung company may sell its consumer products and the customer. People can buy its direct goods oninternets also. Samsung groups have direct selling models, and the telephone network. They may alsomaintain negative conversation cash cycle of this model. The company must receive payment before

when what they have to pay for new raw materials. They can also use just in time management. Theymust be able to provide their products (electronic goods) in the right time, right and reasonable prices ontrack locations. By JIT approaches can make computers and other electronic goods only after thecustomer LAN commands and requesting materials of interest directly to the needs of customers andsatisfaction.

Samsung electronics should maximize their financial shareholders by marketing to their sides equilibriumvalue. They should emphasize their standardized services customer and client technologies that you want.They propose skims more guaranteed as warranty .customer insurance, insurance of electronic equipment.

They should develop strategic marketing based on diversity and different economic environments. Their

strategic activities should focus on their business activities. Should they produced their electronicproducts based on customer want, needs and time requirements. This means that they must change theirbasic markets required and new design technologies and marketing strategy. If they want to become theworld leader and largest electronic measurement of quality marks, they should adopt TOYTA SONEY,LG and PANASONIC groups also.

It is better for them, they should produce their goods as the same quality but at different prices, andaverage as well as electronic Chinese markets, and this means that they should concentrate their not onlyhigh market and the rich but also poor person. They can produce their products in different quality anddifferent prices on the basis of their capacity and design. They should manage their recruitment andselection process. They should concentrate their recruitment and selection of employees on flexibility,

diversity, equal opportunities, etc. sample selection. They should motor employees on the basis of theirperformance and efficiency of work. They should improve their market and the marketing strategy. Theyshould increase their shareholders, as well as shareholders.

The employee base, skillful standard and best performance shows that they can able successfully tobecome electronic brand world leader. Samsung electronics process design is a good thing. The producthas so many designs on the basis of price and quality customer desired, different diversity. Supplynetwork design is also a good thing. People can also purchase through the line. Using the Samsung Website, we can find many of Samsung electronics, its goods, management system and supply chaininformation. The company must own websites. We can apply to work through the line.


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http://www.samsung.com/in/#latest-home

http://www.samsung.com/global/business/semiconductor/support/qual i ty-

assurance/quality-management/quality-policy

http://www.slideshare.net/vvikaschauhan/marketing-strategy-of-samsung-in-

india
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