samsung electronics master
TRANSCRIPT
Agenda
• Samsung Group - Sejarah & Struktur• Samsung Electronics• Sejarah• Fokus perusahaan• Ikhtisar keuangan• Strategi• Struktur organisasi• tantangan
Samsung Group• Didirikan pada tahun 1938• eksportir ikan kering, sayuran, dan buah-buahan• pabrik tepung dan gula-gula mesin• 1950 Stabilisasi Ekonomi• Perang Korea - Samsung kehilangan semua aset• bertujuan untuk membantu membangun kembali perekonomian
Korea; memasuki industri manufaktur (gula, kain)• menjadi pemimpin dalam praktek bisnis modern (merekrut dari
luar)• Ekspansi 1960 Industri Key• memasuki elektronik dan industri kimia• 1969 didirikan Samsung Electronics Co.
Samsung Group
Elektronik
28%
Mesin & Alat
Berat6%
Bahan kimia
2%
Jasa keuanga
n26%
Lain38%
% Dari Penjualan ($ 72B)• distribusi• hotel• taman
hiburan tema• perdagangan• konstruksi• tekstil• pengiklanan• tim bisbol• keamanan
• kamera• pesawat
terbang• kapal• truk sampah• truk minyak
• senyawa polimerisasi• plastik• bahan kimia khusus
• asuransi jiwa• layanan kartu kredit• perdagangan efek• jasa keuangan dan
manajemen kepercayaan
• peralatan rumah• komunikasi
nirkabel• semikonduktor
Samsung Electronics• Established in January, 1969• 1970’s: Bet the future on electronics
– laid the groundwork for electronics in Korea– helped the domestic economy grow– paved the way for exports
• 1980’s: A more comprehensive electronics company– established plants in Portugal and US– established Semiconductor and Communication corporation– began memory chip business
• Early 90’s: Integration and Globalization• Mid-Late 90’s: Implementing new management
strategies• New Millenium: Digital Vision
Focus: 4 Core MarketsHome Multimedia Mobile Multimedia
Personal Multimedia Core Components
Samsung Electronics
Semiconductors 40%
Digital Media 29%
Telecommunications 23%
Home Appliances 8%
% Sales ($27B) % Operating Profit
Semiconductors 79%
Digital Media 6% Telecommunications 12%
Home Appliances 3%
Financial Overview• Revenue growth and
Operating Income suffered in 1996
• 1997: New CEO Jong Yong Yun– major turnaround
• new business focus• new management
practices– very positive results in
1999, but…
Operating Income (billion Won)
Revenue (billion Won)
Stock Performance
Common Stock Preferred Stock
… Samsung is feeling the effects of the downturn in the high-tech market
Strategy
1997 Turnaround:• Cut a third of workforce, cut debt• Sold and spun off divisions• Set “firewalls” to other Samsung Divisions• New business proposition: profits• Streamlined inventories• Diversification
Strategy
New Economy:• Exodus of engineers and managers to startups• Top 4 conglomerates: $1.2B in startups
(Samsung: $520M)– Stakes of up to 29.9% in 80+ startups
• Startups benefit from links to global networks and financial expertise
“You simply can’t survive without adapting to the fast-changing Internet era, and one solution is linking up with startups”
Strategy
Digital Vision: “A Company that leads the digital convergence revolution”
• Brand power, logistics, IP:– High-margin products– Create value chain that integrates competencies of all
areas– Customer and market oriented
• Global network by function• Performance evaluation and compensation
system
Strategy
Digital Vision:• Innovation, meeting challenges and creativity• Target debt-to-equity ratio: 50%• R&D: 7% of total revenues• Overseas partners:
– Joint R&D projects– Technology transfer arrangements– Joint investments
Organization Structure
• 4 main groups with 14 divisions
Digital Media
Semiconductors
Information &
Communications
Home Appliances
Samsung Electronics
Management & Employees
• 59,000 employees• Development of employees strategic to
success• “Making rounds” encouraged as a key
management practice
Recruiting and Training
• Heavy investment• Focus on creating agents of change• Expertise in technology and marketing
Culture
• Entrepreneurial • Profit focused• Decisive• Different from other firms in Korea and within
chaebol
Current Challenges
Internal: “You must maintain a sense of crisis to stay competitive”
• Profits vs. Growth– Financial discipline
• Foster creativity• Executives jumping ship for startups
Current Challenges
External:• Abandon dependence on cheap commodity
products• Emphasis on goods developed in-house
– Rivals are outsourcing production and design• Guide the company into the global electronics
elite