samsung displays and tablets help guru sports revolutionize the bike fitting experience
TRANSCRIPT
Case Study Guru Sports
Samsung Displays and Galaxy Tablets Help Revolutionize the Bike Fitting Experience
Customer NeedGuru Sports makes a computerized fitting system used by bike retailers to help riders select the right bike and accessories In developing the next-generation Guru Fit System it needed a high-quality reliable display so that riders could visualize their posture movement and performance Additionally Guru sought a complementary tablet solution so that sales associates could better engage with customers during a fitting
Samsung SolutionGuru Sports selected Samsungrsquos Smart Signage displays and 10-inch Galaxy tablets as the customer and operator interfaces for the new Guru Fit System The slim LED-lit display connects to an HD camera to display the riderrsquos image cycling through simulated courses The Samsung Galaxy tablet enables the sales associate to change biking conditions during the fitting and recommend bikes and accessories based on the riderrsquos experience
ResultsThe new Guru Fit System with the Samsung Smart Signage displays and Galaxy tablets has made the fitting experience more accessible engaging and efficient Over 80 of the bike retailers who have deployed the new Guru Fit System have reported an increase in sales and close rates The Samsung display also doubles as a digital signage display when a fitting is not in progress opening new marketing opportunities for Guru Sports and retailers
Overview
Guru Sports is part of Cycling Sports Group Inc a global leader in bicycles with famous brands like Schwinn Mongoose Cannondale Caloi GT and Sugoi The brand portfolio caters to a wide range of young and adult riders including casual strollers city commuters professional racers and off-road enthusiasts
Guru Sportsrsquo mission is to improve the way customers select bikes and accessories through cutting-edge computing software electronics and bio-metric technologies
Guru Sports developed the Guru Fit System a computerized stationary bicycle that simulates riding experiences over road and mountain trails to help riders select the right bike and riding positions based on a variety of factors including height weight road conditions and riding styles
Selecting the right bike is a daunting challenge for most buyers Casual riders are often intimidated by racks of bikes that all seem to look alike Active riders have to select from hundreds of expensive bikes with customized shifters derailleurs saddles frames and pedals Meanwhile storeowners stock their racks with hundreds of bikes hoping to have the right one on hand for the next customer who walks in the door From both sides of the counter itrsquos an expensive guessing game
ldquoIf someone is really into bikes itrsquos not uncommon for them to walk into a shop and spend $12000 on a high-end bicyclerdquo says Morten Kristiansen General Manager at Guru Sports ldquoYou can spend a lot less than that too but the challenge is still the same ndash taking the guesswork out of finding the right bikerdquo
Guru Sports sought to reduce the complexity of choosing the right bike by developing the Fit System based on a riderrsquos unique body type riding style and cycling terrain The original system consisted of a bike simulator and PC software to measure riding performance
However in designing the next-generation Fit System Guru Sports recognized the need to provide real-time visual feedback to the rider through a large-screen display The sales associate also needed to be mobile ndash not stuck behind a PC ndash in order to engage and interact with the rider
The new Guru Fit System is built around a state-of-the-art simulation bike that provides a real-world biking experience to recreate the feel of different bike models terrains and accessories The rider would sit facing the display unit that shows their image and bio-mechanic data in real-time with a motion-capture camera Completing the system a tablet would enable the sales associate to adjust the simulation parameters
The fitting session takes about 15-20 minutes through different road and environmental settings shown on the display During the fitting the sales associate can change the bike brandtype and adjust the positions of the bike handlebars and pedals with the tablet The system creates a custom report that riders can use to guide their decisions
The Customer NeedTaking the Guesswork Out of Finding and Selling a Bike
3
In developing the new Guru Fit System the company carefully evaluated many display and tablet options and ultimately chose a 40-inch Smart Signage display and a 10-inch Galaxy tablet
ldquoWe consider Guru Fit to be a premium brandrdquo says Christopher Kautz Director of Technology amp Product Development at Guru Sports ldquoSo we chose to work only with companies that manufacture top-notch equipment and obviously Samsung is a marquee name in the electronics industryrdquo Guru Sports also wanted to achieve brand consistency between the display and tablet and Samsung is the only vendor with industry-leading display and tablet lines
The Samsung commercial display features LED backlight technology for a bright picture even in high ambient lighting conditions like retail showrooms The displays also provided Guru with a super slim profile to enable seamless integration into the base unit without taking up valuable space This display incorporates Samsungrsquos Smart Signage Platform an embedded system-on-chip solution which eliminates the need for a separate media player
The 40-inch display is built into the Fit System base unit with a 3D camera so riders can see themselves as they experience the simulated ride Riders can also see real-time bike adjustments made by the sales associate as well as the bicycle models being used
As the Fit System is often the centerpiece of a bike shoprsquos sales floor when not in use for fitting the Samsung display loops eye-catching promotional videos and product demonstrations ldquoSamsung displays have a reputation for reliability and quality and that was critical because the displays are running 10-14 hours a dayrdquo says Kautz
The 10-inch Samsung Galaxy tablet connects via WiFi and provides the sales associate flexibility to control the Fit System software and make real-time adjustments to the simulation bike The Android-based tablet is intuitive and easy to use enabling the sales associate to move around freely and engage face-to-face with the rider
The SolutionBright Reliable Commercial Displays and Easy-To-Use Tablets
High definition displays featuring Samsungrsquos system-on-chip processor eliminating need for external media player Select models feature built-in Wi-Fi
SMART SIGNAGE DISPLAYS
Broad portfolio of smart commercial displays from 10rdquo to 105rdquo featuring energy efficient LED backlighting technology
SAMSUNG COMMERCIAL DISPLAY PORTFOLIO
LEARN MORE
GALAxY TAB S2A smartly designed enterprise-ready productivity tool for mobile professionals
SAMSUNG GALAxY TABLETSPower productivity and keep corporate data secure with Samsung business tablets
LEARN MORE
The ResultsMore Engagement Better Fits and Increased SalesWith the Samsung Smart Signage displays and Galaxy tablet providing the customer and operator interfaces for the new Guru Fit System the fitting experience has become more accessible engaging and efficient
Customers finish the fitting excited and ready to select bikes and accessories that match their unique needs - whether off-roading on a mountain or winding down a country road For novice riders it takes the intimidation out of buying a bike For the advanced rider it provides a customized fit that combines tens of thousands of bike and accessory options
ldquoThe new Guru Fit System with the Samsung display and tablet is a game changer on the sales floorrdquo says Brendan Poh owner of CycleCraft in Parsippany New Jersey ldquoThe Samsung display and tablet enables us to engage with the customer during the fitting and positions our staff as consultative advisorsrdquo
Importantly this enhanced experience is helping bike stores drive sales with more than 80 of the retailers using the system reporting higher close rates
ldquoOur sales close and transaction amounts have definitely increasedrdquo says Poh In fact stores are now designing their floor space around the Fit System The Fit System database of more than 2000 bicycles and accessories enables stores to remove the clutter from the showroom and the excess inventory from the warehouse
ldquoFor storeowners it is much easier to load a simulation of a particular model than to shuffle bikes across the storerdquo says Kristiansen ldquoBy the time the customer sees the actual product theyrsquore already sold Wersquore excited with the new opportunities opening up through the integration of Samsung technology into the Guru Fit Systemrdquo
Learn more samsungcombusiness | insightssamsungcom | 1-866-SAM4BIZ
Follow us youtubecomsamsungbizusa | SamsungBizUSA
copy2016 Samsung Electronics America Inc All rights reserved Samsung is a registered trademark of Samsung Electronics Co Ltd All products logos and brand names are trademarks or registered trademarks of their respective companies Screen images simulated This case study is for informational purposes only Samsung makes no warranties express or implied in this case study
CASEST-TAB-GURU-APR16J
Guru Sports is part of Cycling Sports Group Inc a global leader in bicycles with famous brands like Schwinn Mongoose Cannondale Caloi GT and Sugoi The brand portfolio caters to a wide range of young and adult riders including casual strollers city commuters professional racers and off-road enthusiasts
Guru Sportsrsquo mission is to improve the way customers select bikes and accessories through cutting-edge computing software electronics and bio-metric technologies
Guru Sports developed the Guru Fit System a computerized stationary bicycle that simulates riding experiences over road and mountain trails to help riders select the right bike and riding positions based on a variety of factors including height weight road conditions and riding styles
Selecting the right bike is a daunting challenge for most buyers Casual riders are often intimidated by racks of bikes that all seem to look alike Active riders have to select from hundreds of expensive bikes with customized shifters derailleurs saddles frames and pedals Meanwhile storeowners stock their racks with hundreds of bikes hoping to have the right one on hand for the next customer who walks in the door From both sides of the counter itrsquos an expensive guessing game
ldquoIf someone is really into bikes itrsquos not uncommon for them to walk into a shop and spend $12000 on a high-end bicyclerdquo says Morten Kristiansen General Manager at Guru Sports ldquoYou can spend a lot less than that too but the challenge is still the same ndash taking the guesswork out of finding the right bikerdquo
Guru Sports sought to reduce the complexity of choosing the right bike by developing the Fit System based on a riderrsquos unique body type riding style and cycling terrain The original system consisted of a bike simulator and PC software to measure riding performance
However in designing the next-generation Fit System Guru Sports recognized the need to provide real-time visual feedback to the rider through a large-screen display The sales associate also needed to be mobile ndash not stuck behind a PC ndash in order to engage and interact with the rider
The new Guru Fit System is built around a state-of-the-art simulation bike that provides a real-world biking experience to recreate the feel of different bike models terrains and accessories The rider would sit facing the display unit that shows their image and bio-mechanic data in real-time with a motion-capture camera Completing the system a tablet would enable the sales associate to adjust the simulation parameters
The fitting session takes about 15-20 minutes through different road and environmental settings shown on the display During the fitting the sales associate can change the bike brandtype and adjust the positions of the bike handlebars and pedals with the tablet The system creates a custom report that riders can use to guide their decisions
The Customer NeedTaking the Guesswork Out of Finding and Selling a Bike
3
In developing the new Guru Fit System the company carefully evaluated many display and tablet options and ultimately chose a 40-inch Smart Signage display and a 10-inch Galaxy tablet
ldquoWe consider Guru Fit to be a premium brandrdquo says Christopher Kautz Director of Technology amp Product Development at Guru Sports ldquoSo we chose to work only with companies that manufacture top-notch equipment and obviously Samsung is a marquee name in the electronics industryrdquo Guru Sports also wanted to achieve brand consistency between the display and tablet and Samsung is the only vendor with industry-leading display and tablet lines
The Samsung commercial display features LED backlight technology for a bright picture even in high ambient lighting conditions like retail showrooms The displays also provided Guru with a super slim profile to enable seamless integration into the base unit without taking up valuable space This display incorporates Samsungrsquos Smart Signage Platform an embedded system-on-chip solution which eliminates the need for a separate media player
The 40-inch display is built into the Fit System base unit with a 3D camera so riders can see themselves as they experience the simulated ride Riders can also see real-time bike adjustments made by the sales associate as well as the bicycle models being used
As the Fit System is often the centerpiece of a bike shoprsquos sales floor when not in use for fitting the Samsung display loops eye-catching promotional videos and product demonstrations ldquoSamsung displays have a reputation for reliability and quality and that was critical because the displays are running 10-14 hours a dayrdquo says Kautz
The 10-inch Samsung Galaxy tablet connects via WiFi and provides the sales associate flexibility to control the Fit System software and make real-time adjustments to the simulation bike The Android-based tablet is intuitive and easy to use enabling the sales associate to move around freely and engage face-to-face with the rider
The SolutionBright Reliable Commercial Displays and Easy-To-Use Tablets
High definition displays featuring Samsungrsquos system-on-chip processor eliminating need for external media player Select models feature built-in Wi-Fi
SMART SIGNAGE DISPLAYS
Broad portfolio of smart commercial displays from 10rdquo to 105rdquo featuring energy efficient LED backlighting technology
SAMSUNG COMMERCIAL DISPLAY PORTFOLIO
LEARN MORE
GALAxY TAB S2A smartly designed enterprise-ready productivity tool for mobile professionals
SAMSUNG GALAxY TABLETSPower productivity and keep corporate data secure with Samsung business tablets
LEARN MORE
The ResultsMore Engagement Better Fits and Increased SalesWith the Samsung Smart Signage displays and Galaxy tablet providing the customer and operator interfaces for the new Guru Fit System the fitting experience has become more accessible engaging and efficient
Customers finish the fitting excited and ready to select bikes and accessories that match their unique needs - whether off-roading on a mountain or winding down a country road For novice riders it takes the intimidation out of buying a bike For the advanced rider it provides a customized fit that combines tens of thousands of bike and accessory options
ldquoThe new Guru Fit System with the Samsung display and tablet is a game changer on the sales floorrdquo says Brendan Poh owner of CycleCraft in Parsippany New Jersey ldquoThe Samsung display and tablet enables us to engage with the customer during the fitting and positions our staff as consultative advisorsrdquo
Importantly this enhanced experience is helping bike stores drive sales with more than 80 of the retailers using the system reporting higher close rates
ldquoOur sales close and transaction amounts have definitely increasedrdquo says Poh In fact stores are now designing their floor space around the Fit System The Fit System database of more than 2000 bicycles and accessories enables stores to remove the clutter from the showroom and the excess inventory from the warehouse
ldquoFor storeowners it is much easier to load a simulation of a particular model than to shuffle bikes across the storerdquo says Kristiansen ldquoBy the time the customer sees the actual product theyrsquore already sold Wersquore excited with the new opportunities opening up through the integration of Samsung technology into the Guru Fit Systemrdquo
Learn more samsungcombusiness | insightssamsungcom | 1-866-SAM4BIZ
Follow us youtubecomsamsungbizusa | SamsungBizUSA
copy2016 Samsung Electronics America Inc All rights reserved Samsung is a registered trademark of Samsung Electronics Co Ltd All products logos and brand names are trademarks or registered trademarks of their respective companies Screen images simulated This case study is for informational purposes only Samsung makes no warranties express or implied in this case study
CASEST-TAB-GURU-APR16J
3
In developing the new Guru Fit System the company carefully evaluated many display and tablet options and ultimately chose a 40-inch Smart Signage display and a 10-inch Galaxy tablet
ldquoWe consider Guru Fit to be a premium brandrdquo says Christopher Kautz Director of Technology amp Product Development at Guru Sports ldquoSo we chose to work only with companies that manufacture top-notch equipment and obviously Samsung is a marquee name in the electronics industryrdquo Guru Sports also wanted to achieve brand consistency between the display and tablet and Samsung is the only vendor with industry-leading display and tablet lines
The Samsung commercial display features LED backlight technology for a bright picture even in high ambient lighting conditions like retail showrooms The displays also provided Guru with a super slim profile to enable seamless integration into the base unit without taking up valuable space This display incorporates Samsungrsquos Smart Signage Platform an embedded system-on-chip solution which eliminates the need for a separate media player
The 40-inch display is built into the Fit System base unit with a 3D camera so riders can see themselves as they experience the simulated ride Riders can also see real-time bike adjustments made by the sales associate as well as the bicycle models being used
As the Fit System is often the centerpiece of a bike shoprsquos sales floor when not in use for fitting the Samsung display loops eye-catching promotional videos and product demonstrations ldquoSamsung displays have a reputation for reliability and quality and that was critical because the displays are running 10-14 hours a dayrdquo says Kautz
The 10-inch Samsung Galaxy tablet connects via WiFi and provides the sales associate flexibility to control the Fit System software and make real-time adjustments to the simulation bike The Android-based tablet is intuitive and easy to use enabling the sales associate to move around freely and engage face-to-face with the rider
The SolutionBright Reliable Commercial Displays and Easy-To-Use Tablets
High definition displays featuring Samsungrsquos system-on-chip processor eliminating need for external media player Select models feature built-in Wi-Fi
SMART SIGNAGE DISPLAYS
Broad portfolio of smart commercial displays from 10rdquo to 105rdquo featuring energy efficient LED backlighting technology
SAMSUNG COMMERCIAL DISPLAY PORTFOLIO
LEARN MORE
GALAxY TAB S2A smartly designed enterprise-ready productivity tool for mobile professionals
SAMSUNG GALAxY TABLETSPower productivity and keep corporate data secure with Samsung business tablets
LEARN MORE
The ResultsMore Engagement Better Fits and Increased SalesWith the Samsung Smart Signage displays and Galaxy tablet providing the customer and operator interfaces for the new Guru Fit System the fitting experience has become more accessible engaging and efficient
Customers finish the fitting excited and ready to select bikes and accessories that match their unique needs - whether off-roading on a mountain or winding down a country road For novice riders it takes the intimidation out of buying a bike For the advanced rider it provides a customized fit that combines tens of thousands of bike and accessory options
ldquoThe new Guru Fit System with the Samsung display and tablet is a game changer on the sales floorrdquo says Brendan Poh owner of CycleCraft in Parsippany New Jersey ldquoThe Samsung display and tablet enables us to engage with the customer during the fitting and positions our staff as consultative advisorsrdquo
Importantly this enhanced experience is helping bike stores drive sales with more than 80 of the retailers using the system reporting higher close rates
ldquoOur sales close and transaction amounts have definitely increasedrdquo says Poh In fact stores are now designing their floor space around the Fit System The Fit System database of more than 2000 bicycles and accessories enables stores to remove the clutter from the showroom and the excess inventory from the warehouse
ldquoFor storeowners it is much easier to load a simulation of a particular model than to shuffle bikes across the storerdquo says Kristiansen ldquoBy the time the customer sees the actual product theyrsquore already sold Wersquore excited with the new opportunities opening up through the integration of Samsung technology into the Guru Fit Systemrdquo
Learn more samsungcombusiness | insightssamsungcom | 1-866-SAM4BIZ
Follow us youtubecomsamsungbizusa | SamsungBizUSA
copy2016 Samsung Electronics America Inc All rights reserved Samsung is a registered trademark of Samsung Electronics Co Ltd All products logos and brand names are trademarks or registered trademarks of their respective companies Screen images simulated This case study is for informational purposes only Samsung makes no warranties express or implied in this case study
CASEST-TAB-GURU-APR16J
The ResultsMore Engagement Better Fits and Increased SalesWith the Samsung Smart Signage displays and Galaxy tablet providing the customer and operator interfaces for the new Guru Fit System the fitting experience has become more accessible engaging and efficient
Customers finish the fitting excited and ready to select bikes and accessories that match their unique needs - whether off-roading on a mountain or winding down a country road For novice riders it takes the intimidation out of buying a bike For the advanced rider it provides a customized fit that combines tens of thousands of bike and accessory options
ldquoThe new Guru Fit System with the Samsung display and tablet is a game changer on the sales floorrdquo says Brendan Poh owner of CycleCraft in Parsippany New Jersey ldquoThe Samsung display and tablet enables us to engage with the customer during the fitting and positions our staff as consultative advisorsrdquo
Importantly this enhanced experience is helping bike stores drive sales with more than 80 of the retailers using the system reporting higher close rates
ldquoOur sales close and transaction amounts have definitely increasedrdquo says Poh In fact stores are now designing their floor space around the Fit System The Fit System database of more than 2000 bicycles and accessories enables stores to remove the clutter from the showroom and the excess inventory from the warehouse
ldquoFor storeowners it is much easier to load a simulation of a particular model than to shuffle bikes across the storerdquo says Kristiansen ldquoBy the time the customer sees the actual product theyrsquore already sold Wersquore excited with the new opportunities opening up through the integration of Samsung technology into the Guru Fit Systemrdquo
Learn more samsungcombusiness | insightssamsungcom | 1-866-SAM4BIZ
Follow us youtubecomsamsungbizusa | SamsungBizUSA
copy2016 Samsung Electronics America Inc All rights reserved Samsung is a registered trademark of Samsung Electronics Co Ltd All products logos and brand names are trademarks or registered trademarks of their respective companies Screen images simulated This case study is for informational purposes only Samsung makes no warranties express or implied in this case study
CASEST-TAB-GURU-APR16J