October 1, 2017

Sample Media Kit: the South Carolina Recovering Professional Program (SCRPP)

Strategic Communications and Professional Writing

MINNETTA DRAFT

PURDUE UNIVERSITY

SCRPP Media Kit I

Table of Contents

The South Carolina Recovering Professional Program (SCRPP) Media Kit includes:

o SCRPP Logo and Current Advertisement

o A Brief History and Background of SCRPP

o Current RPP Brochure/Handout

o Key Executive Biographies and Photos

o Sample Press Release

o Local News Feature on the SCRPP Program Director

o Sample SCRPP Infographic

SCRPP Media Kit II

SCRPP Logo and Current Advertisement

SCRPP Media Kit III

A Brief History and Background of SCRPP

The South Carolina Recovering Professional Program (SCRPP) is a monitoring and

referral service for licensed healthcare professionals that struggle with addiction. Founded in the

year 2000, SCRPP is committed to the protection of public safety. SCRPP serves a distinct

community of health professionals such as doctors, nurses, and pharmacists. The small nonprofit

is staffed with certified addictions counselors that help healthcare workers make a safe return to

practice. The program also offers an alternative to professional disciplinary action by the South

Carolina Labor, Licensing, and Regulation boards (LLR).

SCRPP is dually funded by state licensure fees from LLR and the Lexington Richland

Alcohol and Drug Abuse Council (LRADAC). The program’s primary goal is to assist health

professionals to recovery from substance use disorders. The program recognizes that substance

abuse and dependence, as well as mental illnesses, are treatable diseases. RPP believes that

appropriate and effective treatment is essential to save a health professional’s life. RPP also works

to provide an opportunity to save the professional’s license and career.

SCRPP is in Cayce, South Carolina. Contact a member of our staff today at (803) 8976-

5700. For more information visit www.scrpp.org to find out how RPP can help with the road to

recovery.

SCRPP Media Kit IV

Current SCRPP Brochure/Handout (Front)

SCRPP Media Kit V

Current SCRPP Brochure/Handout (Back)

SCRPP Media Kit VI

Key Executive Biographies and Photos

Frank Sheheen, MS, CACII Program Director

Frank Sheheen is a Certified Addictions Counselor II with a Master’s of Science Degree in Counseling. He has over 29 years of experience in treating Addictive Disorders. He is the former President of the South Carolina Association of Alcoholism and Drug Abuse Counselors (SCAADAC). In 2010, he was awarded the South Carolina Addiction Professional of the Year.

Jim Graham, MD Medical Director

Dr. Jim Graham is a graduate of Wake Forest University and the School of Medicine. Dr. Graham was certified by The American Society of Addiction Medicine in the first class of physicians in 1986 and is Board Certified by The American Board of Addiction Medicine. Along with his role as Medical Director of South Carolina Recovering Professional Program, he is also the Medical Director of Coastal Recovery Center.

SCRPP Media Kit VII

Rick Wilson, JD

Administrative Coordinator, Legal Counsel

Rick Wilson is counsel for the RPP. He is a graduate of Presbyterian College (with Honors) and the University Of South Carolina School Of Law. He has over 30 years’ experience with the S.C. Attorney General’s Office and the S.C. Department of Labor, Licensing and Regulation (LLR), acquiring a broad range of expertise. While legal advisor for LLR’s professional licensing boards, he was instrumental in establishing and developing the RPP to help ensure licensees’ safety to practice while in recovery. He acts as liaison to LLR and its professional licensing boards.

Paulette Davis, RN, CARN Senior Recovery Specialist

Paulette Davis has been a registered nurse for 44 years and has 20 years of experience with medical detoxification, mental health treatment and 12-Step programs. She has worked extensively with addicted and dually diagnosed clients and is a Certified Addiction Registered Nurse

SCRPP Media Kit VIII

Sample Press Release

Mimi Draft SCRPP For Immediate Release

SCRPP

(803) 896-5700

mdraft@lradac.org

SCRPP Remains Hopeful Amidst Opiate Epidemic

Program Fights to Make Improvements in the New American Crisis

Cayce, SC – (September 29, 2017) – According to the American Society of Addiction Medicine,

more than 20 million Americans over the age of twelve have misused drugs and alcohol. Substance

use disorder (SUD) has become one of the most common causes of unintentional deaths in the

United States. One organization that has been at the forefront to combat the deadly disease of

addiction is the South Carolina Recovering Professional Program (SCRPP). Founded in 2000,

SCRPP is a specialized nonprofit program that intervenes with healthcare professionals struggling

with substance abuse or dependency.

Healthcare workers are particularly vulnerable to SUD, as many of these professionals work in a

high stress setting with easy access to prescription medication. The agency is funded by the state

licensure board and helps doctors, nurses, and other licensed medical personnel find a way to

recover from SUD and return to safe practice. To do this work, the agency employs a program

director, eight certified addictions counselors, full-time legal counsel, and a data manager.

Together the staff work to refer healthcare professionals to quality treatment programs, while

monitoring randomized drug screens and attendance at self-help meetings like Alcoholics

Anonymous.

“We’ve seen a big improvement in our clients’ wellbeing due to a zero-tolerance policy with

narcotic prescriptions. Simply put – if you’re taking a mood-altering substance while in our

program, you cannot work, as you may become a threat to public safety,” says SCRPP Program

Director Frank Sheheen. Over time the program has seen a significant decrease in the amount of

positive drug screens for opiates, since implementing a strict commitment to abstinence in 2012.

While the fight to control this nationwide epidemic continues, SCRPP continues to work to protect

the public.

SCRPP is a special program funded by South Carolina Labor, Licensing, and Regulation (LLR)

and the Lexington Richland Alcohol and Drug Abuse Council (LRADAC).

SCRPP Media Kit IX

Local News Feature on the SCRPP Program Director

SCRPP Media Kit X

Sample SCRPP Infographic

SCRPP Media Kit XI

References

The American Society of Addiction Medicine. (n.d.). Opioid Addiction 2016 Facts and Figures.

Retrieved from https://www.asam.org/docs/default-source/advocacy/opioid-addiction-

disease-facts-figures.pdf

Aronson, M., Ames, C., & Spetner, D. (2007). The public relations writer's handbook: The digital

age [Kindle] (2nd ed.).

Bleiweis, S. (2017, June 27). He expected to die by 35. Now, he's helping save lives in one of -

wistv.com - Columbia, South Carolina. Retrieved from

http://www.wistv.com/story/35988185/he-expected-to-die-by-35-now-hes-helping-save-

lives-in-one-of-the-biggest-us-crises

SCRPP. (n.d.). SCRPP. Retrieved from http://www.scrpp.org

Sprouter. (2011, April 8). How to Build an Effective Startup Press Kit - Business Insider. Retrieved

from http://www.businessinsider.com/how-to-build-an-effective-startup-press-kit-2011-4