sampark 4.1
TRANSCRIPT
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I. From The Chairpersons Desk ...... 3II. Homage to Dr. Anwar Ali ...... 4
III. IMT welcomes The New Director ...... 5IV. The Orientation Week ...... 6V. Campus Buzz
a. FIFA Night ...... 8b. IPL: IMT Premier League ...... 9c. Survivor II ..... 10d. HR Frenzia ..... 11e. Mark Roadies ..... 12f. Concepto.exe ..... 13
VI. The Finance Week ..... 14VII. Alum Musings Mr. Dev Amritesh ..... 16
VIII. Campus Shots ..... 19IX. Q and Alumnus Mr. Aseem Arora ..... 20X. Introducing new Junior Alumni Relationship Committee ..... 23
XI. Reconnect with IMTG Connect ..... 28
CONTENTS
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It gives me immense pleasure to present
the first issue of our Alumni Newsletter -
Sampark, for the academic year of 2010.
It has been quite some time since we last
interacted and Alcom has never beforebeen so abuzz with activities.
The Orientation Programme for the
incoming batch 2010-2012 was held with a
lot of zeal and buzz. We had a number of
distinguished alumni who made it down
to campus as part of the guest lecture
sessions. Fresh from a long summer
break, Alcom got down to doing
something it is best at engaging the alumni. And as part of the start off
event The Finance Week, guest lectures were organized on upcoming
topics in the area of Finance.
I appreciate the untiring efforts and team spirit of our Sampark Team
and everyone involved with Sampark, who made this issue a reality.
And as always, receiving insights and perspectives will be invaluable to
us, so please feel free to contact us anytime at [email protected].
Dr. Vimi Jham,
Chairperson,
Alumni Relationship Committee
From the Chairpersons Desk
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Friday, June 25th, 2010 was indeed a day of
great loss in the field of Management education
when Dr. Anwar Ali, Director, Institute of
Management Technology, Ghaziabad passed
away after a prolonged illness.
Dr. Ali was born on 1st July, 1952. A noted
academician, he completed his B. Tech. and M.
Tech. from IIT Kanpur in 1969 and 1972 respectively. He further got a
PGDM degree from IIM Calcutta in 1977 and was awarded the FPM
degree in 1995 from the same institute.
Dr. Ali took over as the Director of IMT Ghaziabad in 2009. Prior to that,he held the directorial position at IMT Nagpur from 2005-2009. An
alumnus of IIT Kanpur and IIM Calcutta, Dr. Ali served Steel Authority
of India Limited (SAIL), Durgapur; Greaves Foes co Ltd., Jamshedpur;
and Gabriel India Ltd., Mumbai. While working for the afore-mentioned
organizations, he unearthed a passion for teaching and pursued the
same through stints at B-schools like Xavier Institute of Management
Bhubaneswar, Goa Institute of Management and MDI Gurgaon.
Dr. Ali was a dynamic person and a true visionary. He played a pivotal
role in building IMT Nagpur from scratch and taking it to great heights
in just four yours.
The IMT family mourns the loss of a great leader and a simple man. We
offer our deepest condolences to Dr. Alis family.
Homage to Dr. Anwar Ali
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We warmly welcome Dr. Bibek Banerjee as
the new Director of IMT, Ghaziabad. Dr.
Banerjee will assume office from 1st
November 2010 and brings with him richacademic experience and expertise.
Currently, he is serving as the Professor of
Marketing and Economics at Indian
Institute of Management, Ahmedabad. He earned his M.S degree and
Ph.D. from the Krannert Graduate School of Management, Purdue
University, after completing B.Sc. (Hon) from St. Xavier's
College, University of Calcutta. He designed and led the collaboration
between IIM-A and Duke Corporate Education, the world's premier
provider of customized corporate education. He is also the founding
member for the Center for Research and Retailing. He has to his credit, a
gamut of executive development programs and research initiatives. Dr
Banerjees research publications have appeared in National and
International academic/professional journals of repute, such as Marketing
Science (INFORMS), Journal of International Consumer Marketing,
Advances in Applied Microeconomics, Vikalpa, etc.
The students, staff and faculty welcome Dr. Banerjee into this new role
with enormous confidence and total support for his inspired leadership.
We look forward to Dr. Banerjee taking brand IMT to even greater
heights under his able guidance.
IMT welcomes the New Director
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21st June 2010 witnessed over 450 students eagerly waiting to be
addressed by the elite of the corporate world. None could have been
better for the aspiring managers than to be guided by the best right from
day one. And, it became all the more inspiring for us to know that these
branches had their roots attached to the same terra firma on which we
have our feet just instituted, that is, IMT.
The dignitaries who graced the occasion were as follows:
Mr. Debashish Das who inaugurated the orientation week, emphasized
on acquiring complete knowledge by devoting the required amount of
time instead of becoming a jack of all trades for which he quoted his
sons example. He suggested making optimum use of a platform like
IMT for the next two years, motivating the students to focus on
excellence.
Mr. Pradeep Kashyap focused on the importance of rural markets in
India. He elaborated on the challenges faced by him, in establishing his
first venture, MART even after decades of experience in the corporate
world.
Mr. R. P. Mehrotra the Senior General Manager of Honda Power
Products gave insights into the growth of Honda in India thereby
presenting an intriguing case for the young minds. He spoke about the
challenges faced during his tenure at Ashok Leyland, consistently
ranked a distant number two to TATA Motors, which was an already
respectable brand in the market.
The Orientation Week
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Mr. Rajiv Mathur began with sharing his experiences on how he
became an entrepreneur and the challenges he faced during his journey
towards success. He emphasized on importance of all branches of
management like marketing, finance, HR, IT, etc. He also took variousqueries regarding the right choice of specialisation and future prospects
of different branches of management.
Mr. Aseem Arora founder and CEO, Paridhy Staffing & Consulting
introduced the concept of psychometric test to students, which would
help them in realising their true potential and interest. He laid emphasis
on being updated and informed, stressing the importance of reading
business newspapers and magazines as a part of daily timetable. He
explained the importance of intuition in field of management and gave
various suggestions on how the student should make the full use of two
years ahead at IMT.
Mr. Animesh Puri cited the example of the epic Mahabharata statingit as one of the best management books one could ever get. He quoted
certain examples from the same, focusing on the importance of hard
work (Karma) rather than chasing rewards. He spoke about his days
at IMT and the changes in the institute from his stay there. He made
students aware of disadvantages of using jargon.
Mr. Alok Bharadwaj , introduced A-Z of management in the form ofan interesting presentation, while also stressing upon the key factors
that are useful for a manager. He presented a snapshot of the marketing
strategy for Canon India. Being a part of the dynamic imaging industry,
he punctuated the importance of staying young by mind quoting it as a
big success mantra for his career. He also highlighted the role of
innovation in the growth of a manager.
*****
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As the entire world was gripped in football fever for the last one month,
we at IMT were trying to balance our lives between football and course
quizzes. But then it was time for the finals, and we finally had a night to
enjoy. The kickoff before the kickoff was by the college band, setting
the mood on the right track. As Shakira Waka-Waka-d and the
Vuvuzelas blew havoc, the IMTians settled down in its amphitheatre for
the open air screening of finals. As Spain took on Netherlands the crowd
got divided into orange and red.
Every move by the players on the pitch was followed by cheers and boos
at the same time from every end of the amphitheatre. And the match
could not have better suited the atmosphere on campus with extra time
on the cards. The nerves were on a stretch for the last minute finish and
with Spain walking away Victorious it was a heart break for the Orange
supporters, but jubilation for the Spanish matadors. The enmities were
soon forgotten and everyone cheered as the trophy was lifted up.
Campus BuzzF if a Nig h t
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The world cup fever prevailed in the campus, but this time the focus
was on the presentation and Marketing skills of the students. GLOBIZ
came up with the first intra-college event for the first year PGDM
students, IMT Premier League (IPL).
The teams from each section were allocated a country and were required
to present a bid for the 2018 world cup for their respective countries. The
teams came up with comprehensive slide-shows supplemented by
attractive videos to substantiate their claim of being the best bid.
Post presentations, the Q and A sessions made it even more interesting
as the audience chipped in with enthusiasm. With the teams getting
grilled as the football link made its presence felt, the participants had to
put there preparation on display. At the end the clarity and specification
with which all the presentations were given, made it a tough call for
judges to declare a winner. And this was quite visible in the results as
two first and two second places were awarded, with Argentina and USA
walking away as joint honours.
IP L : IMT P r e mie r L e a g u e
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Fin-Niche, the Finance Club ofIMT Ghaziabad took the
opportunity to introduce the
new batch to the world of
finance with its first offering
Survivor II. A 2-day event held
on 23rd and 28th July. This event
was organized with the aim ofhelping students overcome their fear for finance and to realise how
interesting it can be.
Survivor II consisted of two rounds. Round 1 or Treaso-Placiac was a
treasure hunt activity which was conducted on 23rd July. In it the teams
comprising of 2 members each were given two photographs of different
locations in the campus. The teams were supposed to find theselocations followed by answering current affairs based quiz. The 10 teams
which completed the assigned task in the least time made it to the
second round.
Round 2 or Finopoly was a fun game, having been developed on the
lines of one the most popular board games Monopoly. The sole purpose
of the game was to teach future managers on how a person supported
by a good business strategy can have a monopoly in the market.
Finopoly specifically focused on judging how good the participants
were at making strategies, investing wisely, analysing competition,
creating monopoly in the market and handling pressure. In short it gave
the participants a good idea of every aspect of the financial world.
S UR V IV O R I I
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IMT-G is known to produce managers who are street smart. The first
step towards identifying such street savvy managers amongst the first
years was the event MARK ROADIES which was organized by Mark-
Up, the marketing club of IMT Ghaziabad. It was an event packed with a
lot of fun and learning in equal proportions which kicked off on 20th
july in the amphitheatre. The turnout was outstanding with around 70
teams of 3 members each being registered.
The first round had enthusiastic participants running all over thecampus, with clues in their hands which led them to various check
points. At each checkpoint participants were given tasks like crossword,
ad making etc. which tested their knowledge on 4P's of marketing viz..
Product, Place, Price and Promotion
In the final round of this event, 6 teams were given Rs.100 each and were
asked to come up with an innovative product. On 27th July, a
presentation of these products was made in front of a panel of judges
comprising of Mr.Bikram Jit Rishi and Mr. Rajeev Mathur. They were
evaluated based on their creativity, demand of the product and its
sustainability.
MA R K R OA DIE S 3 .0
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The Entrepreneurship cell of IMT Ghaziabad hosted concepto.exe 2010.
The event was met with huge enthusiasm and involvement by the
students. Innovation and ideas were at a prime for the week. The idea
was to come up with a feasible and sustainable business plan to cater the
needs of the students and then to implement the same to beat the
competitors in profit margins. The ideas were varied from breakfast
delivery to T-shirt Printing. One team even came up with a website for
delivery of any item at students door step.
The exciting week concluded with presentation from the participating
teams, in front of a panel comprising of Dr. Mrinalini Shah and Mr.Prabal , Regional Manager, NEN. In the end the winner was Memoria
Inc. (Section E) who registered a profit of Rs. 16000 by catering the need
to wash laundry for the students.
*****
CONCEPTO.EXE
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The first event among the plethora of events to be organized by the
Alumni Relationship Committee of IMT Ghaziabad during the academic
year 2010-2011 was the Finance Week held from 26th to 31st July 2010.
The week comprised of Guest lectures and various other events for the
students. The purpose was to ensure that the students have an enriching
experience by getting a chance to interact with the esteemed Alumni of
IMT who have been a part of the industry for a long time. This wouldgive the students an opportunity to learn from their vast experience.
The week began with Mr. Mani Kant, the Vice President of India Insure
Risk Management coming and addressing the students on Corporate
Insurance. He introduced the students to the Insurance sector and also
gave useful insight into the ways in which employees receive benefits
from their organizations.
This was followed by an event, the Open Out cry which was a Stock
Trading event organized by Finnacle. It included buying and selling of
stocks keeping in mind the fluctuations that take place in the real market
and thus required students to bid for their stocks and increase their
worth. The motive was to give the students a platform to understand
how the stock market functions by giving them practical exposure.
A Finance & Business quiz was also organized, in association with
IQC whic was an amalgamation of fun and knowledge and spanned
across 2 days. The event witnessed an overwhelming response of more
than 40 teams with 2 members in each team.
The Finance Week
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There was also a guest lecture by Mr. Amit Banga, the CEO of S.B.
Packaging. He discussed some of the most commonly used accounting
terms in businesses today, followed by introducing the students toFinancial Restructuring and its relevance in todays world. He also
shared his experiences at the campus and spoke about his days at IMT.
To close the week we had Mr. Sharad Jain who is the Vice President of
GE Capital. He shed light on the concept of Project Finance and the
planning that goes into with the help of a few examples to make the
students more familiar with the concept. He also shared his experiences
and the opportunities and challenges faced by him during his journey
till now. This was followed by an interactive session where he patiently
answered all the career related queries and doubts raised by the
students. He stressed on the importance of keeping an open mind to do
well in life.
In conclusion, the Finance Week made its mark on the students by
imparting knowledge on finance in a well blended mixture of fun and
learning. Also, the participation and enthusiasm shown by the students
made this event a success.
*****
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The blog in feature in this issue of
Sampark is Man Oh Man by Mr. Dev
Amritesh, VP Marketing, and
Dominos Pizza India.
About a decade ago, most marketing
people would discuss how the Indianwoman is changing and how we can
leverage the understanding of this
change to drive differentiated brand
positions. I used to work in a
marketing team that used to target
women and I remember discussions around how attitudes and needs are
changing dramatically for the Indian woman across demographics and
geographies. Today, I think the change has happened and now the
movement seems to be a bit more linear and no so dramatic.Then there
has been a lot of research money spent on understanding the huge
change happening in kids, teens etc. All these consumer groups have
been under the scanner over the last decade.
The Indian Man has been conspicuous by his absence in the discussionsaround change in this period though. While this may not be true for
brands that go after the male in a very sharp manner, generally speaking
this is the trend that I have observed. But things are changing suddenly
and very fast suddenly the Indian man is all over the psyche of the
Marketing folks and everyone wants a slice of this change pie in the
Indian Man. Lets, face it. The 35-year-old urban male is where a lot of
the consumption action is. While the woman controls and influences
Alum Musings
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Most of the household and family consumption, the socio economic and
cultural environment in India being what it is, the Individual
consumption of the CWE (Chief Wage Earner) multiplied by his size
makes for the single largest consuming group when you segment themarket by age and gender. This means that if there had been a change in
this animal in the past, the marketers would have been quick to spot
trends and jump in them but nothing seems to have happened, in the
post liberalization era even. Of course, the size of spending and income
levels have changed but attitudes, wants, roles, cultural codes and
functional and emotional needs from products and brands have not
really evolved beyond what they used to be. But why is everyone
excited all of a sudden why is the Indian Man changing and what the
change is.
Very broadly, the buckets in which life of this group can be slotted are
1. Work
2. Family and
3. Self.
Historically, work and self have been the key priorities for this group
and family has been some one that they need to provide for, receive and
give love and quite often a source of fulfilling the self actualization
needs of the self. The weight ages of each of these buckets have not
changed over several years and hence the man has not changed.
Suddenly the family bucket has changed today its not something thatyou just need to provide for and love and be loved. Today the
expectation of the environment is to be involved to be immersed and to
love doing it. Kids expect and need that involvement, wives need it. The
guys who do it are no longer pansies and joru kaa ghulaams, but they
are the real men. Its no longer un macho to cry, its great to be able to
express your feelings openly and freely. Its stupid now to walk into the
sun with a broken heart and a smile on your face. There are three big
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implications for brands and marketing people due to the change - The
bottom-line...
1. Since the rules are changing there is a strong need for anchors wherethe man can park himself and justify to himself that its okay to make
this transition. I suspect this is an area that brands could play a role.
2. The weight of the expectation from others for him to make the change
just like everyone else seems to be doing is huge. The rules by which he
could be cool earlier are almost signs of immaturity and foolishness. The
new rules and the pressure of this expectation is huge. This is where I
think there is an opportunity for new products and new business ideas
to be born.
3. The sacrifice that he has to make on the third bucket, i.e. the Self-
bucket, in order to manage the other two buckets is also huge.
Considering that the Indian male has been fairly selfish and spoilt for all
these years this change is creating a big emotional void and a feeling of
incompleteness. Again an insight that can lead to opportunity
unlocking.
Folks, this time our guys cant get away. This time its not just for show,
but for realits a big change for our big guysand it has all the
qualitative research agencies and brand managers excited. Excited like
hell because the monolith has finally woken its finally standing and is
finally moving. Everyone wants to get under in a great position to fire
that silver bullet on the soft underbelly, lest the beast sits down again
and only the hard skin is visible to chip away on. God knows the next
time the buggers get up again may be after 20 years
*****
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Campus Shots
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Mr. Aseem Arora , Managing Director, Paridhy Staffing & Consulting
Pvt Ltd. speaks to Alumni Relationship Committee, IMT, Ghaziabad. In
the Q & A, Mr. Arora elaborates on importance of MBA, his life and time
at college, his views on new generation of MBAs, summing up with a
message for students and fellow alumnis.
Q: What were your most memorable moments?
A: I enjoyed every moment of my stay there. I became more
extrovert, interacted more with the world by and large. I got better
at presenting myself and could speak on the Dias. If you ask me to
pick an incident then heres the story. When we entered IMT, it
wasnt a recognized college. A month after I joined it gotrecognition and the whole institute celebrated, the whole college
went to Choudhary cinemas and the party went on for 2 days.
Other moments were the Industrial trips to Escorts and Maruti
which were great learning experiences.
Q: Anything you really loved in or about IMT?
A: I loved the ambience and the greenery. There was a professor
named Subodh Sharma who would take 4 lectures together, take
us to the lawn and work with us. He would place a packet of
Charms in the middle of the students and the students could
smoke when they wished. Those sessions were really interactive
and educative.
Q and Alumnus
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Q: Something you would have liked to change about IMT?
A: Back then, we had very few case studies and the curriculum
was more academic in nature. And case studies are the only wayto learn in management. Given a chance, I would have loved to do
that differently.
Q: How important has an MBA been for your career?
A: Back then, it was a new course. Everything was evolving and
the difference between IIMs and other colleges was huge. IMTs
brand name wasnt as big back then, but still the career boost was
huge. I can easily say that it was a corner stone in my career.
Q: back then when u got placed, what was the most
important goal for you?
A: I had committed a blunder during placements. I was breezing
through in Finance courses due to my b.com. honors background
and I was branded a finance guy. So I rejected offers for marketing
and took up a job in finance. Later on I realized my mistake and
switched to marketing n year later. So, to sum it up, I wanted a job
I liked.
Q: Have the views changed with newer generations coming
in?
A: I wish I could say yes to that. But I see so many people who go
by herd-mentality even now. Youngsters these days are in a better
position to choose their field and do what they like, given the
ample opportunities nowadays. A bit of introspection can go a
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long way in taking up a career of your liking and making you a
happier man. A happier man builds a happier society.
Q: What was the most important decision of yourprofessional life?
A: I worked in finance for a year but didnt like what I was doing.
Fortunately, I managed to convince a software company that I was
a good sales guy. This was a turning point as I landed just the job I
enjoyed, selling technology, demonstrate value and field tough
questions about the product as I was a sales person at heart.
Q: What has been your most important learning till date?
A: The core is more important than the package. Sheer articulation
cannot help you win the battle. You have to stay focused, on-target
and achievement oriented. I have seen low profile people doing
better than the exciting ones simply because they were doing their
numbers right. Even on a personal level, its easier to teach them to
crack jokes than to teach the other group to deliver.
Q: Any message for fellow alumni and present students?
A: Enjoy what you are doing and learn to work hard. You workdoesnt end at doing the assignment but you have to go the extra
mile. You have to really learn and enjoy what you are doing. Just
knowing the subject is not enough but you must be able to think
deep with that.
*****
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It is most exciting and humbling to be part of ALCOM- the
link between the illustrious alumni of IMT and its upcoming
batches. I am sure the experience will positively and
significantly impact me- professionally as well as personally.
I look forward to strengthening our alumni relations and
making my small contribution towards building and
retaining brand IMT.
ALCOM provides varied learning not just limited to one
thing. Right from developing interpersonal skill, interacting
with corporate, organizing events, time management,
marketing skills to operational level work. Its a great
platform for practical learning and applying that to gain a
hands on experience.
Being a member of ALCOM gives me an opportunity to
interact with the esteemed alumni of IMT. Not only is it anenriching experience, but it also gives me exposure and
helps me learn from people who have been in the industry.
At the same time, it gives me a chance to be the face of IMT
for the alumni and to help them stay in touch with their
roots. I look forward to contributing to this committee.
Introducing New Team ofJunior Alumni Relationship Committee 2010-11
ANJALI AIYAR
ANKUSH SINGAL
ARADHNA DAYAL
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DEEPMALA ROY
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ALCOM provides me a platform to learn the practical
aspects of management while still being a student. A
combination of theoretical and hands-on work is what
lured me to ALCOM. And now I look forward to make
maximum use of the time I will spend at ALCOM.
The opportunity to interact with the alumni on a one on one
basis is very exciting. One gets to learn so much from these
big shots of the corporate world. I seriously think its a great
platform to learn the practical aspect of managing things
while contributing to the college your own small way.
Being part of Alcom, I feel I can do my bit in helping the
esteemed alumni stay connected to their roots. ALCOM is
the medium that facilitates a fruitful interaction between the
students and the Alumni. A person who was once in the
same shoes as we is by far the best person to guide us. It is
indeed a privilege to interact with the distinguished minds
who have established themselves as leaders in diverse fields
spanning through three decades.
CHINMAYA VASHISHT
ASHUTOSH BIHANI
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KARAN AGARWAL
MITHIL JAIN
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ALCOM works towards developing and maintaining
programs and activities which enhance the lifetime
relationship between alumni and the College. These
intellectual and social programs offer alumni the
opportunity to remain engaged with IMT. Also, ALCOM
will give me a platform to hone my skills and an
opportunity to interact with the esteemed alumni base.
Joining ALCOM provides me with an opportunity to
interact with the people who have helped build brand
"IMT. As a part of ALCOM, I would get to learn a lot from
the experiences of the esteemed alumni our college has
produced. It is a great platform for me to grow as an
individual and I look forward towards doing my bit tobuild a stronger bond between the alumni and IMT.
The ability to connect with the alumni network is one of the
most valuable assets at IMT; ALCOM is the platform to do
so. An alumnus has seen how his/her learning of MBA areapplicable in the real world post MBA, gaining from which I
can make my tenure at IMT most productive. Being in
ALCOM, will teach me management in practical sense and
would help me contribute my bit towards my college.
JASLEEN CHANDOK
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NAKSHATRA BHAT
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The bond one develops when he/she has been a part of
something for a period of time is which persist and surfaces
from time to time, its just that some are aware of it and forsome it comes as a surprise. ALCOM bridges this gap for
the Alumni keeping the memories alive, and the process is
a huge learning experience. ALCOM, I believe will make
my days at IMT a much better experience than otherwise.
Alumni relations are the main assets of an institute and
ALCOM does its best to maintain them. Being part of this
initiative and a prestigious committee like ALCOM will
provide me with great corporate exposure. The learning
that I will gain from here will hone my managerial skills
and help me in a long run.
ALCOM came as the best fit model for me where in I could
observe the ways in which I can contribute towards
ALCOMs objectives, and consequently gain from the
same. I feel more than privileged to be a part of ALCOM
and look forward to maximally utilize my stay at ALCOM
plus IMT.
I joined ALCOM as this is a platform for me to hone in on
my management skills, and to interact with the Corporate
World. The wealth of an institute is measured by the wealth
of its alumni. So there could have been a better platform to
render my services than to ALCOM. It is a privilege to be a
part of something as prestigious as ALCOM.
NEHA SOOD
SHUCHI GUPTA
SANDEEP RAWAT
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TANVI KHANDELWAL
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A tree can grow tall and wide only if its roots are nurtured.
The alumni are the roots of brand IMT. It is a humbling
experience to help build a connect between the Alumni and
their ALMA MATER. Being a part of ALCOM has taught
me a lot- developing interpersonal skills, interacting with
corporate, organizing events and most importantly time
management.
Mr. Gaurav Malik needs no introduction; he has been the epitome of guidance for
the Alumni Relationship Committee. As the backbone for all Alumni related
activities, Mr. Malik is keenly involved in the day to day functioning of the
Committee. He looks after all administrative and financial needs of the
Committee, acts as an interface between the college administration & the alumni
base and above all gives direction to the budding student members of the
Committee. As the Committee enters into a new exciting year, we would like to
thank Gaurav Sir, as he is affectionately called, for all his guidance and help.
*****
Special Mention
MR. GAURAV MALIK
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8/6/2019 SAMPARK 4.1
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Compiled By:The Sampar k TeamAlumni Relati ons hi p Commi tteeIMT Ghaz i abadFor Queries and Suggestions,
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