sameer ppt

8/22/2019 Sameer Ppt

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Packaging and Labeling

INTERNATIONAL MARKETING

SUBMITTED TO: PROF. NAINA BISHT

SHAIKH SAMEER USMAN

TY BMS 26


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Packaging

Packaging- enclosing or protecting products fordistribution, storage, sale, and use.

Packaging contains, protects, preserves,transports, informs, and sells.


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Types of Packaging

Transport packing: To protect against lossdamage during handling, transport andstorage

Consumer Packing: This packaging holds therequired volume of the product for ultimate

consumption and is more relevant inmarketing

e.g. beverages, tobacco etc.


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Packaging as a Marketing Tool

Self-Service

Consumer Affluence

Company and Brand Image

Innovation Opportunity


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Objectives of Packaging and labeling

Physical protection

Barrier protection

Containment

Information transmission

Marketing

Security Convenience


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Functions of Packaging

Promoting and Selling the Product

Defining Product Identityinvokes prestige,convenience, or status.

Meeting Customer Needsvarious sizes, snack kits, etc.

Provides Information- UPC symbols, contents,

- guarantees, nutritional

- value, potential hazards


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Contemporary Packaging Issues

Protecting the Productduring shipping,

storage, and display.

Protects food from spoilage.


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Contemporary Packaging Issues

Environmental

Packaging

reusable,

recyclable, lesswasteful, and safer

for the

environment


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Labeling

A label is an information tag, wrapper, seal, or

imprinted message attached to a product

A labels main function is to inform about

contents and give directions.

Information about product use, care, other

features.


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Consumer Buying Behavior

1. Packaging color2. Packaging Material

3. Font Style

4. Design of wrapper

5. Printed Information

6. Innovation


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Packaging Machines

Blister packs, skin packs and Vacuum PackagingMachines

Bottle caps equipment

Box, Case and Tray Forming, Packing, Unpacking Cartoning Machines

Converting Machines

Conveyor belts,

Inspecting Check weighed Machines

Label dispensers

Package Filling and Closing Machines


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Packing Material

Aluminium Foil

Butter Paper

Cartons & Carates

Flexible Plastic Laminate Pouches

Insulation Material

Laminated Paper/Sacks

Plastic Container and Film

Tin Container


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Packaging of Amul Ice cream

Packaged in sticks, cones, cups as well as takehome packs and institutional/catering packs.

Stick ice cream : Low income groups

Stick, cup and cone ice cream from all range


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Labeling of Amul Ice cream

Labeling are very attractive

In their advertisement ,pictures and wordings will beavailable

Wish their costumers on festival vocations throughlabeling

Important factors like manufacture date, net content,expiry date, certification for quality and MRP rate willbe available in labeling

Makes people to identify their product easily


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Baskin-Robins Ice cream

Packaged in cups, cones, waffle, bowls, shakes

Label colors are very attractive

Letter BandRin big font andbold.


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Labeling in Coca Cola

Coca-cola uses two formulas (one with sugar, onewith corn syrup) for all markets

The product packaging in every country

incorporates the contour bottle design Dynamic ribbon in same way, shapes, or form

Bottle or can also includes the countrys nativelanguage

Is of the same size as other beverage bottles orcans in that country


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24%

16%

28%

32%

CONSUMER PRIORITY TOWARD PACKGING

PROTECTIVE PACKGING ECO-FRIENDLY CONVIENCE PACKGING ALL ABOVE

67% consumers are influenced by packaging while making the purchase decision.


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Observations in Product Packaging

In preserved products long lasting packaging is

most important

In aesthetic components:

a) Material use is most preferred

b) Shape, size &color are less preferredc) Text & graphics are least preferred


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Symbols used on packages and labels

Symbols globally accepted

Symbols communicate

Speak about the product

Shipments of hazardous materials or dangerous

goods have special information

Shipments of hazardous materials or dangerous

goods have special information


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Symbols used on packages and labels

With transport packages, standardized symbolsare also used to communicate handling needs.


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Recommendations

Preserved food packs is like that can be cooked in

or kept at home as a re-sealable container.

- More emphasis on Visual package elements .

- Develop innovative packages.

- Aesthetic components should be soothing for

the eyes.

- Label information accurately as consumerswould like it, if simplified.


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Packaging Industry

Global packaging industry growth rates vary

across the types of packaging.

Growth rate of beverages package industry is

3.2%

5% for health care products

Overall capital involved : $433 billion

Large and diversified market

Lots of contenders


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Thank You

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