samar jit
TRANSCRIPT
SAMAR JITPERSONAL PRESENTATION - CAREER IN BRIEF
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AGENDA1. INTRODUCTION
HIGHLIGHTS, SKILLS, CLIENTS, SUCCESSFUL LAUNCHES ONE & TWO, TESTIMONIALS
2. CASE STUDYCHALLENGES, STRATEGY, THE RESULTS, INFERENCES
3. COMMITMENT TO EXCELLENCEPIONEERING INGENUITY, TRAINING EXPERIENCE
4. CONTRIBUTION TO COMMUNITYPEOPLE, ANIMALS, FUTURE
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INTRODUCTIONA BRIEF PERSONAL PRESENTATION OF MY CAREER IN THE FIELD OF INTERNET MARKETING.
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14+ years of experience in digital marketing.
Passionate about online marketing, performance marketing and the internet as a whole.
I have a unique approach to PPC that delivers unparalleled performance.
I try to remain always updated with all the latest strategies, tactics and platform features of online marketing.
I have seen great success with affiliate marketing using PPC as well as list marketing tactics in various niches.
I love what I do, and I believe in constantly trying to better my yesterday with my today.
Internet Marketing Expert, Google Adwords Expert and Trainer, Affiliate Marketer, Entrepreneur
• Co-Founder & CMO, Metaklika LLC
• Proprietor, BeyondClix
• Business Associate, GutsGo
SAMAR JIT
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TECHNOLOGICAL, MARKETING & ENTREPRENEURIAL SKILLS
SKILLS SELF-RATINGPAY PER CLICK MARKETING (GOOGLE CERTIFIED SINCE OCT. 2001) 10/10WEBSITE/LANDING PAGE DEVELOPMENT AND CONVERSION OPTIMIZATION 9/10ONLINE USER BEHAVIOUR ANALYSIS (UI/UX ANALYSIS AND OPTIMIZATION) 9/10WEB ANALYTICS (GOOGLE ANALYTICS, OMNITURE, WEBTRENDZ, ETC.) 10/10SEARCH ENGINE OPTIMIZATION 6/10EMAIL MARKETING / LIST MARKETING 10/10ONLINE PRODUCT IDENTIFICATION AND COMMERCIALIZATION 8/10AFFILIATE MARKETING AND AFFILIATE MANAGEMENT 9/10BUSINESS DEVELOPMENT AND CLIENT SERVICING 8/10NEW INNOVATION / PRODUCT LAUNCHES AND MARKETING 9/10
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MY CLIENTSIn the past 10 years, I have managed about US$5Mn in advertising spends, with an average 400% return on ad spend across all clients, with an average pay back period of 6 months.
Fox RentaCar, USA(Car Rental Company) Ace Rental Cars, New Zealand
(Car Rental Company)
StoreDJ, Australia(Music Equipment eCommerce)
Legend Tours, New Zealand(Tour Operators)
Terminix SIS, India(Pest Management Services) Bathla Aluminium, India
(Household Utility Products)
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SUCCESSFUL LAUNCH - 1 (Owned by Metaklika LLC)
We developed and marketed digital content that helps people manage their diet for a healthier lifestyle. We achieved 3,000 new visitors per month within the first 3 months. Within 6 months, of content monetization, we achieved 150% return on investment.
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SUCCESSFUL LAUNCH - 2 (AdoRoi – Marketing Science Innovation Company)
I assisted in the development of O2O Click, a product that helps online campaigns track offline phone conversions. The marketing plan for this product’s launch was formulated and partially executed by me, including the making of promotional videos, organizing launch seminars, etc.
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TESTIMONIALSSome recommendations from colleagues and clients (As found on my LinkedIn profile: https://nz.linkedin.com/in/samarjit1978).
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CASE STUDYE-COMMERCE FOR ONLINE DJ EQUIPMENT STORE
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CHALLENGESSales Goal:
To quickly increase sales from below 100 per month to 300+ per month.
Revenue Goal: To ensure that revenues increase below AU$30,000 per month to
AU$100,000+ per month.
ROI Goal: To increase ROI from 2.5x to 10x within 45 days of commencing services.
Limited Budget ($300/day).
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STRATEGY1. We commenced working on the account towards the end of October 2010.
2. Under my guidance, my team implemented a massive setup for Search, with over 120,000 keywords and over 15,000 ads
3. Keywords for every best-selling / high-value product available on the website.
4. Product-related searches took visitors to the relevant product page directly.
5. Other related searches led to website’s own search results page (dynamic keyword insertion designed and implemented by me).
6. Sale Value tracking implemented and bid management strategy based on Cost Per Value (CPV).
ABOVE SCREENSHOT TAKEN FROM LIVE GOOGLE ADWORDS ACCOUNT.
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THE RESULTSConsistent 1ST positions in Google search results for almost all ads at low cost per click.
Over 20 sales per day even during off-season, under $20 cost per sale.
Over 1000% return on ad-spend every month.
ABOVE SCREENSHOTS TAKEN FROM LIVE GOOGLE ADWORDS ACCOUNT.
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INFERENCESMany movable parts:
A basic search engine marketing campaign for a single product, say "headphones", involves identifying and managing as many as 20,000 keywords, grouping them, writing and testing as many as 2000 ad copies.
I also have to constantly measure various performance metrics including keyword bids, costs, ad performance, website conversion, visitor behaviour and so on.
I manage several thousand such products. To this end, I apply creativity and innovative thinking in managing people and processes to achieve specifically-quantified goals for which we are accountable.
Integrated approach: I track data from traditional media and leverage its effects in an integrated
manner in my campaigns. Studying online search and visit behaviour enables me to also optimize content placement, product pricing, web-page layout, visitor flow and marketing funnels.
USING CREATIVITY AND INNOVATION TO MANAGE PEOPLE AND PROCESSES
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MY COMMITMENT TO EXCELLENCEPIONEERING AND TRAINING EXPERIENCE
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PIONEERING INGENUITY AND THE ABILITY TO EXECUTE INNOVATION
Innovative I have built agile, border-agnostic, cloud-based businesses
from scratch, twice, managing and catering to worldwide vendors and clients and managing capitalization of opportunities in cutting-edge technology-driven markets.
Collaborative I have also mentored other friends and business associates
to leverage the “remote working” business model whenever they needed to.
This enables me to be a useful specialist for businesses.
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TRAINING EXPERIENCE
Industry Veteran Among the first 50 Google certified professionals in India
Teaching Experience I have trained about 400 students in Google Adwords, Google’s
advertising platform.
Curriculum Preparation Skills My training programs have been endorsed by Mr. Ratak KK, who
is a visiting Professor for eMarketing at the Indian Institute of Management (IIM Ahmedabad), and I have scored an average 9/10 in student feedback rating.
Advisory Skills I have also been the Internet Marketing curriculum advisor with
the FMB program at S.P. Jain Institute of Management which is among India’s best business schools.
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CONTRIBUTION TO COMMUNITYPEOPLE, ANIMALS AND OUR FUTURE
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MENTORING PEOPLEI have mentored startups, including MBA Admission Gurus (India, United States) which is a Boutique Admissions Consultancy, and Tellofy Technologies (India) which is an Online Review Management Platform, where I am also an stakeholder. I have also mentored individual professionals.
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LOVE FOR ANIMALSI have adopted two canines who had been abandoned by their previous pet-parents. In association with the non-profit organization PAL(Thane), I have also campaigned for animal rights.
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A SUSTAINABLE FUTURE I am also an internet-activist with TZM (The Zeitgeist Movement) and TVP (The Venus Project), and have worked to spread awareness in communities about a sustainable future.
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