salty_mediakit_2015
TRANSCRIPT
SoCal Salty
Media Kit 2015
My name is Joe Sarmiento. I created the SoCal Salty blog (www.socalsalty.com) on December 10, 2010.
The blog covers trip reports (local and destination trips), gear reviews, cooking, and issues/causes affecting anglers and the environment.
People read the blog because it is authentic, informative, inspiring, inclusive and FUN!
Who Is SoCal Salty?
With Debbie Hansen of TakeMe Fishing, and Mike D’Avila of Lunkerville – Costa Sunglasses party at ICAST 2013
www.socalsalty.com
What Are SoCal Salty’s Media Assets?
facebook.com/socalsalty
instagram.com/socalsalty twitter.com/socalsalty youtube.com/user/socalsalty
Klout score 57Social Media Followers 7000+Average monthly uniques: 25,000Average monthly impressions: 50,000
SoCal Salty By The Numbers
Nov 18, 2014
Average weekly reachPeak weekly reach
March 28, 2015
97% US-based64% in Southern California60% Male42% Aged 25-40
They also hunt, drive trucks, own guns, own boats, love the outdoors, own smartphones, are social media savvy and have discretionary income they like to spend on experiences (ex. Vacations, fishing trips)
Who Is SoCal Salty’s Audience?
SoCal Salty Blog:
300 x 250 ad
150 x 150 ad
Sponsored Post
Standard Sponsorship Opportunities
SoCal Salty Blog:
300 x 250 ad - $100/mo
150 x 150 ad - $50/mo
Sponsored Post - $200 one time fee
REQUIREMENTS:Pre-approval of content and linked site
BENEFITS:Association with SoCal Salty brandSeen by targeted audience: on blog and twitterSEO valueShareable to social media
Standard Sponsorship Opportunities
Featured blog posts
Facebook posts
Instagram pictures
Tweets with @ mention
Chartered trip sponsorship
Product placement
Customizable Sponsorship Opportunities
SITUATION: Sportboat owner/operator needs to generate customers for his boat
Example Multi-Platform Campaign
Pre-trip
300 x 250 ad on blog
Facebook post
Facebook Call-To-Action
Facebook event page
Prep posts –Instagram, Twitter
Trip
“Day Of” posts: Instagram, Twitter, FB
Post-trip
Trip Report on blog with links to reservation site
Promotion of post on Twitter, Instagram, FB
Optional paid boost to extend reach
Results!
Partial Sponsor List
“We’ve been working with Joe for over 4 years. The association with SoCal Salty has been great to promote our landing to anglers beyond the Oxnard/Ventura area. We’re very happy working with Joe and will continue to do so.”
Liz Vernand – Co-Owner Channel Islands Sportfishing
We’re happy to work out customized packages based on your goals. We also have a network of bloggers and social media influencers around the country we can partner with to deliver a broader campaign for your brand.
Let’s talk!
Joe Sarmiento
Contact Us