sales projection 2014(3 jan 2014)
TRANSCRIPT
ADABI CONSUMER INDUSTRIESMARKETING DEPARTMENT
PROJECTION PROFIT & LOST STATEMENT 2014
DESCRIPTION2014
GROWTH AMS TOTAL (RM)
SALES REVENUE 1. Curry Products 3% 3,675,055 44,100,657 2. Soup Products 9% 2,922,235 35,066,822 3. Paste Products 7% 1,744,853 20,938,241 4. Sauce Products 8% 690,266 8,283,198 5. Flour Products 5% 1,277,119 15,325,422 6. Other Products 6% 1,367,628 16,411,541 TOTAL SALES EXISTING PRODUCT 6% 11,677,157 140,125,881
7. New Product 2009 6% 1,236,167 14,834,007 8. New Product 2010 6% 115,418 1,385,010 9. New Product 2011 20% 280,322 3,363,862 10. New Product 2012 3% 547,606 6,571,270 11. New Product 2013 252% 584,976 7,019,709 33,173,858 12. New Product 2014 - 1,312,090 15,745,082 0.172048623 14. Indonesia 5% 273,333 3,280,000 0.081658263 15. Export 5% 40,995 491,939 TOTAL SALES REVENUE 19% 16,068,063 192,816,760
2.5% 393,843 4,726,121
2.5% 393,843 4,726,121
TOTAL NETT SALES REVENUE 15,280,377 183,364,519
1. Curry Products 50% 1,837,527 22,050,328 2. Soup Products 48% 1,402,673 16,832,075 3. Paste Products 44% 767,736 9,212,826 4. Sauce Products 50% 345,133 4,141,599 5. Flour Products 58% 740,729 8,888,745 6. Other Products 65% 888,958 10,667,502 7. New Product 2009 70% 865,317 10,383,805 8. New Product 2010 65% 75,021 900,257 9. New Product 2011 65% 182,209 2,186,510 10. New Product 2012 60% 328,563 3,942,762 11. New Product 2013 60% 350,985 4,211,825 12. New Product 2014 65% 852,859 10,234,303 13. New Product 2015 65% - - 11. Indonesia 80% 218,667 2,624,000 12. Export 80% 32,796 393,551 TOTAL PURCHASES/COGS 7,595,047 76,694,431
1.6% 257,089 3,085,068
TOTAL SALES CONTRIBUTION 40% 7,337,958 73,609,363
(-) Factory Cost - Fixed Overhead 5% 394,361 4,732,337 - Variable Overhead 5% 725,597 8,707,160
(-) Operating Cost - Departmental Cost 5% 1,619,292 19,431,502 - Common Cost 5% 608,654 7,303,853
TOTAL FACTORY & OPERATING COST 21% 40,174,851
(-) Advertising & Promotion - Existing Products 10% 1,198,507 14,382,079 - New Products 5% 218,750 2,625,000
TOTAL PROFIT BEFORE FINANCIAL COST 16,427,433
(-) Financial Charges 3% 5,784,503
TOTAL OPERATION PROFIT / (LOST) 10,642,930
(+) Other Income / Payout
- Other Income 750,000 - Tax Prepayment (2,200,000) - Management Incentive (900,000) - A&P Sharing 350,000 - HTO promotion Sharing 280,000 - Market Research Fee 80,000 - Contract Pack Ketupat 2,520,000 - Ketupat Lazat Cost - Ketupat Lazat Income - Stock Write Off - Others
TOTAL MGMT PROFIT AFTER TAX 11,522,930
(+) Stasuria Grinders Profits 400,000
TOTAL GROUP PROFIT / (LOST) 11,922,930
(-) GOODS RETURN (2.5%)
(-) DISCOUNT ALLOWED (2.5%)
(-) COST OF GOODS SOLD
(-) CARRIAGE INWARD (1.6%)
ADABI CONSUMER INDUSTRIESSALES PROJECTION 2014
FOR TOTAL COMPANY SALES (BY VALUE)
PRODUCT PACKINGTOTAL 2014 TOTAL 2013 TOTAL 2012
VALUE VALUE VALUE(RM) (RM) (RM)
EXISITNG PRODUCTSCURRY PRODUCTS1. KARI IKAN
101.1 - KARI IKAN 20X12X24GM 1,432,587 1,377,556 1,420,703101.1 - KARI IKAN (TRAY PACK) 10X24X24GM 44,383 32,453 44,78797.9 - KARI IKAN 40X250GM 2,290,958 2,145,357 2,256,218
TOTAL KARI IKAN 3,767,928 3,555,366 3,721,708
2. KARI DAGING101.1 - KARI DAGING 20X12X24GM 2,674,196 2,588,983 2,604,117101.1 - KARI DAGING (TRAY PACK) 10X24X24GM 71,781 55,100 84,82397.9 - KARI DAGING 40X250GM 9,303,829 9,032,475 9,255,544
TOTAL KARI DAGING 12,049,806 11,676,558 11,944,483
3. KARI KURMA120 - KARI KURMA 20X12X24GM 1,562,640 1,494,840 1,565,880127 - KARI KURMA 40X250GM 4,175,125 3,930,259 4,069,207
145.2 - KARI KURMA 10X10X100GM 104,254 94,670 116,741 TOTAL KARI KURMA 5,842,019 5,519,769 5,751,828 3. KARI UDANG / KETAM
120 - KARI UDANG/ KETAM 20X12X24GM 396,480 376,800 333,000106.4 - KARI UDANG/ KETAM 40X250GM 107,677 109,106 92,215
TOTAL KARI UDANG / KETAM 504,157 485,906 425,215
4. SERBUK RENDANG120 - SERBUK RENDANG 20X12X30GM 439,320 391,800 467,880
106.4 - SERBUK RENDANG 40X250GM 514,550 491,568 418,258 TOTAL SERBUK RENDANG 953,870 883,368 886,138
5. KERUTUK120 - KERUTUK 20X12X28GM 352,560 333,720 326,640120 - KERUTUK 40X250GM 227,280 235,440 191,052
TOTAL KERUTUK 579,840 569,160 517,692
6. KUNYIT107.5 - KUNYIT 20X12X30GM 2,413,805 2,237,935 2,504,213141.5 - KUNYIT 10X10X100GM 7,240,272 6,599,878 6,867,466115.7 - KUNYIT 40X250GM 7,639,440 7,458,297 7,170,463
113.75 - KUNYIT 20X500GM 270,043 248,316 124,898 TOTAL KUNYIT 17,563,559 16,544,426 16,680,565
97.2 7. REMPAH BRIYANI 50X100GM 597,002 545,514 504,806 TOTAL REMPAH BRIYANI 597,002 545,514 504,806
Catering Curry Products81.3 IKAN 3X3KG 13,902 13,089 16,19392.3 IKAN 10X1KG 237,119 261,855 223,03281.3 DAGING 3X3KG 43,496 40,975 40,97092.3 DAGING 10X1KG 972,842 1,001,824 887,363104.7 KURMA 3X3KG 10,994 6,073 19,106130 KURMA 10X1KG 424,710 445,640 369,100
101.7 KARI UDANG/KETAM 10X1KG 509 203 509112 SERBUK RENDANG 10X1KG 30,016 32,256 25,64881.4 KERUTUK 3X3KG - 0 0130 KERUTUK 10X1KG 16,250 12,480 21,740112 KUNYIT CAMPURAN 10X1KG 466,144 506,576 447,450
115.7 KUNYIT CAMPURAN 3X3KG 26,495 24,760 24,1810
TOTAL CATERING CURRY PRODUCTS 2,242,476 2,345,732 2,075,292
TOTAL CURRY PRODUCTS 44,100,657 42,125,798 42,507,728
SOUP PRODUCTS1. PERENCAH SUP
120 - PERENCAH SUP 20X12X24GM 2,215,200 2,123,160 2,150,160127 - PERENCAH SUP 40X250GM 6,790,436 6,475,282 5,990,276
TOTAL PERENCAH SUP 9,005,636 8,598,442 8,140,436
2. SUP TULANG 0495.4 - SUP TULANG 30X24X13GM 7,880,328 7,199,148 6,883,610
TOTAL SUP TULANG 7,880,328 7,199,148 6,883,610 0
3. SUP BUNJUT 0824.4 - SUP BUNJUT 50X24X8GM 15,198,638 12,986,126 12,789,170
297.75 - SUP BUNJUT 100X6X8GM 471,338 537,907 388,509 TOTAL SUP BUNJUT 15,669,977 13,524,033 13,177,679
4. SUP IKAN 0282.85 - SUP IKAN 30X(16+1)X13GM 492,725 465,333 406,642
TOTAL SUP IKAN 492,725 465,333 406,642
5. SERBUK SUP SAYUR126.9 - SERBUK SUP SAYUR 12X16X20GM 732,848 695,076 721,624190.1 - SERBUK SUP SAYUR 12X24X20GM 282,679 258,469 277,738
TOTAL SERBUK SUP SAYUR 1,015,526 953,546 999,362
6. SERBUK BIHUN SUP126.9 - SERBUK BIHUN SUP 12X16X20GM 178,041 175,992 160,377190.1 - SERBUK BIHUN SUP 12X24X20GM 181,165 167,470 168,981
TOTAL SERBUK BIHUN SUP 359,206 343,462 329,358
7. SERBUK MEE SUP126.9 - SERBUK MEE SUP 12X16X20GM 136,418 124,610 133,702190.1 - SERBUK MEE SUP 12X24X20GM 128,318 104,532 120,130
TOTAL SERBUK MEE SUP 264,735 229,141 253,832
Catering Soup Products 517130 PERENCAH SUP 10X1KG 378,690 416,260 334,000
TOTAL CATERING SOUP PRODUCT 378,690 416,777 334,000
TOTAL SOUP PRODUCTS 35,066,822 31,729,880 30,524,918
PASTE PRODUCTS 1. PERENCAH NASI GORENG
295.35 - PERENCAH NASI GORENG 24X16X30GM 3,746,515 3,467,828 3,402,496276.6 - PERENCAH NASI GORENG 12X30X30GM 1,179,422 1,117,819 988,257176.1 - PERENCAH NASI GORENG 8X12X120GM 521,784 495,376 471,158
TOTAL PERENCAH NASI GORENG 5,447,721 5,081,023 4,861,911
2. PERENCAH BIHUN GORENG295.35 - PERENCAH BIHUN GORENG 24X16X30GM 1,706,828 1,541,297 1,459,249276.6 - PERENCAH BIHUN GORENG 12X30X30GM 656,925 598,323 538,507176.1 - PERENCAH BIHUN GORENG 8X12X120GM 362,942 340,572 323,662
TOTAL P.BIHUN GORENG 2,726,695 2,480,193 2,321,419
3. PERENCAH TOM YAM147.6 - PERENCAH TOM YAM 12X16X40GM 6,805,836 6,026,900 5,891,873276.6 - PERENCAH TOM YAM 12X30X40GM 1,339,297 1,228,418 1,110,44371.1 - PERENCAH TOM YAM 24x200GM 735,885 702,430 665,047
TOTAL PERENCAH TOM YAM 8,881,018 7,957,748 7,667,363
4. PERENCAH SAYUR GORENG295.3 - PERENCAH SAYUR GORENG 24X16X30GM 624,264 573,085 528,046276.6 - PERENCAH SAYUR GORENG 12X30X30GM 295,685 240,763 245,301
TOTAL PERENCAH SAYUR GORENG 919,950 813,849 773,346
5. PERENCAH NASI GORENG HAILAM297 - PERENCAH NASI GORENG HAILAM 24X16X30GM 65,340 57,475 71,401279 - PERENCAH NASI GORENG HAILAM 12X30X30GM 123,876 121,241 123,400
TOTAL P. NASI GORENG HAILAM 189,216 178,716 194,800
6. PERENCAH ASAM PEDAS111.8 - PERENCAH ASAM PEDAS 12X12X70GM 282,742 294,781 252,724111.8 - PERENCAH ASAM PEDAS 6X24X70GM 210,743 206,418 197,408
TOTAL PERENCAH ASAM PEDAS 493,485 501,199 450,132
7. PERENCAH SUP SIAM147.6 - PERENCAH SUP SIAM 12X16X40GM 706,414 724,242 576,030276.6 - PERENCAH SUP SIAM 12X30X40GM 360,686 332,661 322,803
TOTAL PERENCAH SUP SIAM 1,067,100 1,056,903 898,833
174.95 8. PERENCAH RENDANG 8X12X120GM 750,186 662,034 630,898 TOTAL PERENCAH RENDANG 750,186 662,034 630,898
9. PERENCAH MEE BANDUNG147.6 - PERENCAH MEE BANDUNG 12X16X40GM 243,688 217,933 202,293276.6 - PERENCAH MEE BANDUNG 12X30X40GM 208,833 190,714 207,757
TOTAL PERENCAH MEE BANDUNG 452,521 408,647 410,050
Catering Paste Products90 PERENCAH NASI GORENG 10X1KG 630 0 1,89090 PERENCAH BIHUN GORENG 10X1KG - 0 45090 PERENCAH TOM YAM 10X1KG 9,720 8,280 9,648
TOTAL CATERING PASTE PRODUCTS 10,350 8,280 11,988
TOTAL PASTE PRODUCTS 20,938,241 19,148,591 18,220,740
1. KICAP56.9 - KICAP MANIS 24X340ML 3,766,211 3,569,051 3,546,93546.65 - KICAP MANIS 6X660ML 1,701,979 1,657,939 1,270,55856.85 - KICAP MASIN 24X340ML 1,273,326 1,141,746 1,235,26246.55 - KICAP MASIN 24X660ML 517,450 497,680 461,583
TOTAL KICAP 7,258,966 6,866,416 6,514,338
2. SOS41.85 - SOS CILI 24X340GM 839,302 827,752 824,44241.05 - SOS TOMATO 24X325GM 184,930 194,946 153,814
TOTAL SOS 1,024,232 1,022,698 978,257
TOTAL SAUCE PRODUCTS 8,283,198 7,889,114 7,492,595
FLOUR PRODUCTS 1. TEPUNG GORENG PISANG
59.6 - TEPUNG GORENG PISANG 40X250GM 3,385,876 3,397,550 3,352,03554.2 - TEPUNG GORENG PISANG 30X300GM 185,906 182,329 161,570
TOTAL TEPUNG GORENG PISANG 3,571,782 3,579,879 3,513,605
2. TEPUNG GORENG AYAM55.7 - TEPUNG GORENG AYAM 48X100GM 1,029,392 998,088 1,062,36677 - TEPUNG GORENG AYAM 40X250GM 1,279,740 1,185,146 1,217,832
TOTAL TEPUNG GORENG AYAM 2,309,132 2,183,234 2,280,198
3. TEPUNG CUCUR73.75 - TEPUNG CUCUR IKAN BILIS 40X200GM 3,092,485 2,858,468 2,968,93273.75 - TEPUNG CUCUR UDANG 40X200GM 2,440,535 2,244,267 2,336,76873.75 - TEPUNG CUCUR LEMAK MANIS 40X200GM 1,723,316 1,540,109 1,788,96273.75 - TEPUNG CUCUR BAWANG 40X200GM 964,576 944,268 907,329
TOTAL TEPUNG CUCUR 8,220,913 7,587,112 8,001,990
46.6 4. LEMANG 24X2X88GM - 0 0 TOTAL LEMANG - 0 0
52.5 5. TEPUNG GORENG SERBAGUNA 48X180GM 1,079,085 1,036,432 998,843 TOTAL TGS 1,079,085 1,036,432 998,843
Catering Flour Products31 T. GORENG PISANG 10X1KG 64,015 70,277 59,892
27.9 T. GORENG PISANG 3X3KG - 0 0
52 T. GORENG AYAM 10X1KG 80,496 90,480 74,100 TOTAL CATERING FLOUR PRODUCTS 144,511 160,757 133,992
TOTAL FLOUR PRODUCTS 15,325,422 14,547,413 14,928,628
OTHER PRODUCTS
1. KETUPAT LAZAT
39.6 - KETUPAT LAZAT EKONOMI 12X6X130GM 759,488 710,359 763,892
58.2 - KETUPAT LAZAT MINI 18X30X20GM 1,362,113 1,182,654 919,255
TOTAL KETUPAT LAZAT 2,121,601 1,893,013 1,683,147
2. SERBUK MSG
95.35 - SERBUK MSG (DISPLAY CARD) 12X16X35GM 186,981 176,137 232,201
193.7 - SERBUK MSG (DISPLAY BOX) 12X30X35GM 228,566 201,190 179,670
86.6 - SERBUK MSG 20X500GM 1,005,772 948,168 944,677
84.65 - SERBUK MSG 10X1KG 1,061,426 933,001 927,401
127.1 - SERBUK MSG 8X16X72GM 375,962 313,220 301,705
TOTAL SERBUK MSG 2,858,708 2,571,716 2,585,654
3. MI SEGERA
20.6 - MI SEGERA PERENCAH KARI 6X5X85GM 241,514 232,986 258,386
20.6 - MI SEGERA MI BANDUNG 6X5X85GM 220,070 209,082 216,035
20.6 - MI SEGERA MI 3 RASA 6X5X75GM 144,653 143,747 139,792
20.6 - MI SEGERA (PERISA TOM YAM) 6X5X75GM 366,618 325,809 413,460
20.6 - MI GORENG PEDAS 6X5X75GM 474,356 425,867 532,749
20.6 - MI GORENG 6X5X85GM 207,833 183,045 219,059
20.6 - MI SEGERA PERENCAH AYAM 6X5X75GM 168,632 161,010 167,643
20.6 - MI SEGERA ASAM PEDAS 6X5X85GM 125,021 127,222 115,368
20.6 - MI SEGERA KARI AYAM 6X5X75GM 205,300 196,484 217,414
TOTAL MI SEGERA 2,153,998 2,005,251 2,279,904
98.7 4. KUAH ROJAK MADU 24X380GM 537,718 531,665 472,726
TOTAL KUAH ROJAK MADU 537,718 531,665 472,726
5. SERBUK NASI GORENG CINA
87.3 - SERBUK NG CINA 12X16X17GM 733,058 696,179 763,093
164.5 - SERBUK NG CINA 12X30X17GM 240,828 227,339 264,023
TOTAL SERBUK NG CINA 973,886 923,518 1,027,115
6. SERBUK NASI GORENG KAMPUNG 0
87.3 - SERBUK NG KAMPUNG 12X16X17GM 1,513,957 1,453,265 1,461,939
164.5 - SERBUK NG KAMPUNG 12X30X17GM 330,645 315,676 329,823
TOTAL SERBUK NG KAMPUNG 1,844,602 1,768,940 1,791,762
7. SERBUK TOM YAM PUTIH
125.25 - SERBUK TY PUTIH CARD 12X16X20GM 640,654 562,253 546,855
233.25 - SERBUK TY PUTIH BOX 12X30X20GM 285,965 278,182 245,163
TOTAL SERBUK TOM YAM PUTIH 926,618 840,436 792,019
8. PERENCAH TOM YAM KUNG
147.6 - PERENCAH TY KUNG CARD 12X16X40GM 127,084 123,057 106,470
276.6 - PERENCAH TY KUNG BOX 12X30X40GM 148,258 146,570 116,496
TOTAL PERENCAH TOM YAM KUNG 275,341 269,627 222,966
9. ASAM JAWA
53.6 - ASAM JAWA 24X200GM 4,414,496 3,860,556 4,972,520
58.9 - ASAM JAWA 900GM 255,214 245,226 268,673
159.5 - ASAM JAWA 3KG - 12,864 0
114.5 - ASAM JAWA 5KG 49,360 51,848 46,607
TOTAL ASAM JAWA 4,719,070 4,170,494 5,287,801
TOTAL OTHER PRODUCTS 16,411,541 14,974,660 16,143,093
TOTAL EXISTING PRODUCTS 140,125,881 130,415,456 129,773,157
74.50 NEW PRODUCTS 200983.50 1. SARDIN
84.25 - SARDINE ADABI 50X155GM 3,330,150 2,598,039 2,535,75889.95 - SARDINE ADABI 24X425GM 6,506,263 5,504,071 5,063,1219.75 TOTAL SARDINE ADABI 9,836,413 8,102,110 7,598,8796.45
2. KOPI ADABI231 - KOPI ADABI (POUCH) 20X20X25GM 698,313 565,950 761,838231 - KOPI ADABI (CARD) 20X20X25GM 210,441 203,742 234,612
TOTAL KOPI ADABI 908,754 769,692 996,450
3. JAGUNG47.6 - KERNEL CORN 24X425GM 819,815 768,407 759,43144.3 - CREAM CORN 24X425GM 732,766 659,671 702,648
TOTAL CORN ADABI 1,552,581 1,428,078 1,462,079
4. GARAM18.5 - WHITE SALT 24X400GM 519,092 477,948 281,77418.5 - FINE SALT 24X400GM 573,445 518,981 289,190
TOTAL SALT ADABI 1,092,536 996,928 570,964
5. SERBUK NASI GORENG IKAN BILIS87.3 - SERBUK NG IKAN BILIS (CARD) 12X16X17GM 378,446 378,746 335,366164.5 - SERBUK NG IKAN BILIS (BOX) 12X30X17GM 214,837 207,629 189,995
TOTAL SERBUK NG IKAN BILIS 593,283 586,374 525,360
6. SERBUK NASI GORENG AYAM87.3 - SERBUK NG AYAM (CARD) 12X16X17GM 399,310 396,069 355,671164.5 - SERBUK NG AYAM (BOX) 12X30X17GM 216,318 211,264 178,595
TOTAL SERBUK NG AYAM 615,628 607,333 534,266
7. SERBUK NASI GORENG TOM YAM87.3 - SERBUK NG TOM YAM (CARD) 12X16X17GM 129,204 132,023 122,098164.5 - SERBUK NG TOM YAM (BOX) 12X30X17GM 105,609 120,807 102,251
TOTAL SERBUK NG TOM YAM 234,813 252,830 224,349
TOTAL NEW PRODUCTS 2009 14,834,007 12,743,346 11,912,347
NEW PRODUCTS 2010
1. CILI GILING41.5 - CILI GILING (150GM) 24X150GM 1,036,753 980,088 949,147
TOTAL CILI GILING 1,036,753 980,088 949,147
2. PERENCAH IKAN BAKAR111.8 - PERENCAH IKAN BAKAR 12X12X70GM 224,494 276,718 204,960111.8 - PERENCAH IKAN BAKAR 6X24X70GM 123,763 142,634 99,025
348,257 419,352 303,986
TOTAL NEW PRODUCTS 2010 1,385,010 1,399,440 1,253,132
TOTAL EXISTING PRODUCTS + NP2009 + NP2010 156,344,899 144,558,242 142,938,636NEW PRODUCTS 2011
1. MINERAL WATER10.5 - MINERAL WATER 600ML 24X600ML - 0 79,68210.5 - MINERAL WATER 1.5L 12X1.5L - 0 0
TOTAL MINERAL WATER - 0 79,682
2. INSTANT PASTE136.8 - KARI IKAN 8X12X100GM 22,162 13,270 24,350136.8 - KARI DAGING 8X12X100GM 40,219 26,402 37,483136.8 - KARI KURMA 8X12X100GM 22,025 14,911 12,312136.8 - KARI UDANG/KETAM 8X12X100GM 14,638 9,850 10,397
TOTAL INSTANT PASTE 99,043 64,433 84,542
3. MACKEREL92.4 - MACKEREL 425GM 24X425GM 499,607 305,922 633,946
TOTAL MACKEREL 499,607 305,922 633,946
5. KICAP (NEW VARIANTS)60.4 - KICAP LEMAK MANIS 24X340ML 1,243,092 1,132,319 1,060,08050.8 - KICAP LEMAK MANIS 6X660ML 632,155 598,729 404,36860.4 - KICAP WARISAN 24X340ML 152,027 97,908 273,733
TOTAL KICAP 2,027,274 1,828,956 1,738,181
6. CILI GILING26.5 - CILI GILING (400GM) 12X400GM 143,233 136,475 116,547
TOTAL CILI GILING 143,233 136,475 116,547
7. BEVERAGE20.5 - SOY BEAN MILK 24X300ML 225,541 203,627 220,33420.5 - ASAM JAWA JUICE 24X300ML 369,164 311,211 362,399
TOTAL BEVERAGE 594,705 514,837 582,733
TOTAL NEW PRODUCTS 2011 3,363,862 2,850,623 3,235,631
NEW PRODUCTS 2012
1. SEAFOOD CAN FOOD116.15 - SAMBAL IKAN BILIS 48X160GM 468,201 422,553 242,057148.4 - SAMBAL SOTONG 48X160GM 259,403 233,483 96,460148.4 - SAMBAL KERANG 48X160GM 466,124 410,261 353,044148.4 - SAMBAL KUPANG 48X160GM 296,652 276,074 326,628
TOTAL SEAFOOD CAN FOOD 1,490,380 1,342,371 1,018,189
2. SOUP CAN FOOD88.7 - SUP AYAM 24X280GM 300,870 256,816 156,99993.55 - SUP DAGING 24X280GM 326,770 286,045 216,38193.55 - SUP TULANG 24X280GM 498,247 402,328 170,074112.7 - SUP KAMBING 24X280GM 318,941 285,321 196,887
TOTAL SOUP CAN FOOD 1,444,829 1,230,510 740,341
3. CURRY IN CAN89.8 - KARI AYAM 24X280GM 762,492 665,598 730,57789.8 - KARI KURMA 24X280GM 388,565 376,711 624,16494.9 - KARI RENDANG 24X280GM 689,259 588,665 513,184
TOTAL CURRY IN CAN FOOD 1,840,315 1,630,973 1,867,925
4. TEPUNG GORENG AYAM57 - TGA HOT & SPICY 48X100GM 618,621 523,512 395,820
TOTAL TGA HOT & SPICY 618,621 523,512 395,820
5. SOS PASTA BOTTLE54.8 - SOS PASTA (ORIGINAL) 12X400GM 419,549 352,328 223,03654.8 - SOS PASTA (MUSHROOM) 12X400GM 448,757 371,562 224,899
TOTAL SOS PASTA BOTTLE 868,306 723,890 447,935
6. NEW CUCUR 78.5 - CUCUR NENAS 40X200GM 134,157 99,865 174,03478.5 - CUCUR CHEESE 40X200GM 174,663 140,339 231,968
TOTAL NEW CUCUR 308,819 240,203 406,001
TOTAL NEW PRODUCTS 2012 6,571,270 5,691,459 4,876,211
NEW PRODUCTS 2013
1. SOS PASTA IN CAN70.80 - SOS PASTA ORGINAL 24X300GM 795,226 070.80 - SOS PASTA MUSHROOM 24X300GM 795,226 0
TOTAL SOS PASTA IN CAN 1,590,451 0
2. SAMBAL BELACAN67.40 - SAMBAL BELACAN TRADISI 24X200GM 2,931,900 1,183,276 0
58.95 - SAMBAL BELACAN MODEN 24X180GM 2,497,358 933,178 0 TOTAL SAMBAL BELACAN 5,429,258 2,116,454 0
TOTAL NEW PRODUCTS 2013 7,019,709 2,116,454 0
TOTAL EXIST PROD + NP'09 + NP'10+NP'11+NP'12+NP'13 173,299,740 155,216,778 151,050,479NEW PRODUCTS 2014
1. SAMBAL BELACAN75.00 - SAMBAL BELACAN IKAN BILIS 24X200GM 931,950 075.00 - SAMBAL BELACAN MANGGA 24X200GM 931,950 0
TOTAL SAMBAL BELACAN 1,863,900 0
2. BAKED BEAN55.00 - BAKED BEAN ORIGINAL 24X425GM 363,000 055.00 - BAKED BEAN CHEESE 24X425GM 363,000 0
TOTAL BAKED BEAN 726,000 0
3. TAUCHU32.40 - TAUCHU 24X180GM 356,400 0
TOTAL TAUCHU 356,400 0
4. SARDIN89.95 - KARI SARDIN 24X425GM 2,014,880 0
TOTAL SARDIN 2,014,880 0
5. KARI IN CAN134.60 - KARI KAMBING 24X280GM 605,700 0
TOTAL KARI CAN FOOD 605,700 0
6. TELUR MATE87.20 - TELUR MATE ORIGINAL 8X16X16GM 871,302 087.20 - TELUR MATE SPICY 8X16X16GM 871,302 087.20 - TELUR MATE KIDS 8X16X16GM 871,302 0
105.20 - TELUR MATE ORIGINAL 4X8X100GM 761,227 0105.20 - TELUR MATE SPICY 4X8X100GM 761,227 0105.20 - TELUR MATE KIDS 4X8X100GM 761,227 0
TOTAL TELUR MATE 4,897,589 0
7. PET FOOD19.10 - TUNA POUCH 24X85GM 1,571,166 019.10 - OCEAN FISH POUCH 24X85GM 523,531 019.10 - SARDIN & TUNA POUCH 24X85GM 348,766 019.10 - MACKEREL POUCH 24X85GM 1,047,635 061.75 - TUNA 400GM 24X400GM 894,140 061.75 - OCEAN FISH 400GM 24X400GM 447,688 061.75 - SARDIN & TUNA 400GM 24X400GM 447,688 0
TOTAL PET FOOD 5,280,613 0
TOTAL NEW PRODUCTS 2014 15,745,082 0
TOTAL ALL PRODUCT SALES 189,044,821 155,216,778 151,050,479
OVERSEA MARKET1. INDONESIA 3,280,000 3,515,151 2,750,762
2. OTHER MARKETS 491,939 591,436 690,900
TOTAL OVERSEA MARKETS 3,771,939 4,106,587 3,441,662
GRAND TOTAL COMPANY SALES 2014 192,816,760 159,323,364 154,492,140
GRAND TOTAL COMPANY SALES 2013 160,150,301 GROWTH TOTAL COMPANY SALES 2014 20%
ADABI CONSUMER INDUSTRIESSALES PROJECTION 2014
FOR TOTAL COMPANY SALES (BY VALUE)
GROWTH GROWTHVALUE 2013 VALUE 2014
(%) (%)
-3% 4%-28% 37%-5% 7%-4% 6%
-1% 3%-35% 30%-2% 3%-2% 3%
-5% 5%-3% 6%
-19% 10%-4% 6%
13% 5%18% -1%14% 4%
-16% 12%18% 5%0% 8%
2% 6%23% -3%10% 2%
-11% 8%-4% 10%4% 2%99% 9%-1% 6%
8% 9%8% 9%
-19% 6%17% -9%0% 6%13% -3%-68% 81%21% -5%-60% 150%26% -7%
#DIV/0! #DIV/0!-43% 30%13% -8%2% 7%
13% -4%
-1% 5% 1,974,858
-1% 4%8% 5%6% 5% 407,195
5% 9%5% 9% 681,180
2% 17%38% -12%3% 16% 2,145,944
14% 6%14% 6%
-4% 5%-7% 9%-5% 7% 61,981
10% 1%-1% 8%4% 5% 15,744
-7% 9%-13% 23%-10% 16% 35,594
25% -9% -37,57025% -9%
4% 11% 3,336,942
2% 8%13% 6%5% 5%5% 7% 366,698
0
6% 11%11% 10%5% 7%7% 10% 246,502
2% 13%11% 9%6% 5%4% 12% 923,270
9% 9%-2% 23%5% 13% 106,101
-20% 14%-2% 2%-8% 6% 10,500
17% -4%5% 2%11% -2% -7,714
26% -2%3% 8%18% 1% 10,197
5% 13%5% 13% 88,151
8% 12%-8% 10%0% 11% 43,874
-100% #DIV/0!-100% #DIV/0!-14% 17%-31% 25%
5% 9% 1,789,650
1% 6%30% 3%-8% 12%8% 4%5% 6% 392,550
0% 1%27% -5%5% 0% 1,534
5% 5% 394,084
1% 0%13% 2%2% 0% -8,097
-6% 3%-3% 8%-4% 6%
-4% 8%-4% 9%
-14% 12%4% 2%-5% 8% 633,801
#DIV/0! #REF!#DIV/0! #REF!
4% 4%4% 4%
17% -9%#DIV/0! #DIV/0!
22% -11%20% -10%
-3% 5% 778,009
-7% 7%
29% 15%
12% 12% 228,588
-24% 6%
12% 14%
0% 6%
1% 14%
4% 20%
-1% 11% 286,992
-10% 4%
-3% 5%
3% 1%
-21% 13%
-20% 11%
-16% 14%
-4% 5%
10% -2%
-10% 4%
-12% 7% 148,747
12% 1%
12% 1%
-9% 5%
-14% 6%
-10% 5%
-1% 4%
-4% 5%
-1% 4% 75,662
3% 14%
13% 3%
6% 10%
16% 3%
26% 1%
21% 2%
-22% 14% #REF!
-9% 4% #REF!
#DIV/0! -100% #REF!
11% -5% #REF!
-21% 13% 548,575
-7% 10% 1,436,881
0% 7% 9,710,425
2% 28% #REF!9% 18% #REF!7% 21% 1,734,303
-26% 23%-13% 3%-23% 18% 139,062
1% 7%-6% 11%-2% 9% 124,503
70% 9%79% 10%75% 10% 95,608
13% 0%9% 3%12% 1% 6,908
11% 1%18% 2%14% 1% 8,295
8% -2%18% -13%13% -7% -18,017
7% 16% 2,090,662
3% 6%3% 6% 56,665
35% -19%44% -13%38% -17% -71,095
12% -1% -14,430
1% 8% 11,786,657
-100% #DIV/0!#DIV/0! #DIV/0!-100% #DIV/0!
-46% 67%-30% 52%21% 48%-5% 49%
-24% 54%
-52% 63%-52% 63%
7% 10%48% 6%-64% 55%5% 11% 198,318
17% 5%17% 5%
-8% 11%-14% 19%-12% 16%
-12% 18% 513,239
75% 11% #REF!142% 11% #REF!16% 14% #REF!-15% 7% #REF!32% 11% #REF!
64% 17% #REF!32% 14% #REF!
137% 24% #REF!45% 12% #REF!66% 17% #REF!
-9% 15% #REF!-40% 3% #REF!15% 17% #REF!-13% 13% 209,342
32% 18% #REF!32% 18% #REF!
58% 19% #REF!65% 21% #REF!62% 20% #REF!
-43% 34% #REF!-40% 24% #REF!-41% 29% #REF!
17% 15% 879,810
- #DIV/0! #REF!- #DIV/0! #REF!- #DIV/0! #REF!
- 148% #REF!
- 168% #REF!- 157% #REF!
- 232% 4,903,255
3% 12% 18,082,962
- - #REF!- - #REF!- - #REF!
#REF!
- - #REF!- - #REF!- - #REF!
- - #REF!- - #REF!
- - #REF!- - #REF!
- - #REF!- - #REF!
- - #REF!- - #REF!- - #REF!- - #REF!- - #REF!- - #REF!- - #REF!
- - #REF!- - #REF!- - #REF!- - #REF!- - #REF!- - #REF!- - #REF!- - #REF!
- - 15,745,082
3% 22% 33,828,044
28% -7% -235,151
-14% -17% -99,497
19% -8% -334,648
3% 21% 33,493,396
ADABI CONSUMER INDUSTRIESSALES PROJECTION 2014 (in Carton)
BUDGET JUSTIFICATION AND A&P PLAN
PRODUCT PACKINGJANUARY FEBRUARY MARCH APRIL MAY JUNE VOLUME VOLUME VOLUME VOLUME VOLUME VOLUME
(CTN) (CTN) (CTN) (CTN) (CTN) (CTN)EXISTING PRODUCTSCURRY PRODUCTS
1. KARI IKAN - KARI IKAN 20X12X24GM 1,136 1,071 1,120 1,126 1,237 1,330 - KARI IKAN (TRAY PACK) 10X24X24GM 30 20 35 35 35 44 - KARI IKAN 40X250GM 1,699 1,691 1,543 1,741 1,832 2,578 TOTAL KARI IKAN 2,865 2,782 2,698 2,902 3,104 3,952
2. KARI DAGING - KARI DAGING 20X12X24GM 2,200 1,900 1,914 1,946 2,025 2,810 - KARI DAGING (TRAY PACK) 10X24X24GM 45 35 45 50 55 105 - KARI DAGING 40X250GM 7,256 6,766 7,014 7,877 7,640 10,600 TOTAL KARI DAGING 9,501 8,701 8,973 9,873 9,720 13,515
3. KARI KURMA - KARI KURMA 20X12X26GM 1,190 840 1,015 844 1,003 1,501 - KARI KURMA 40X250GM 2,544 1,958 2,554 2,538 2,641 3,850 - KARI KURMA 10X10X100GM 30 18 35 45 65 90 TOTAL KARI KURMA 3,764 2,816 3,604 3,427 3,709 5,441 4. KARI UDANG / KETAM - KARI UDANG/ KETAM 20X12X26GM 304 236 290 275 308 430 - KARI UDANG/ KETAM 40X250GM 55 50 82 75 102 120 TOTAL KARI UDANG / KETAM 359 286 372 350 410 550
5. SERBUK RENDANG - SERBUK RENDANG 20X12X30GM 290 112 186 197 305 555 - SERBUK RENDANG 40X250GM 340 234 331 332 484 552 TOTAL SERBUK RENDANG 630 346 517 529 789 1,107
6. KERUTUK - KERUTUK 20X12X28GM 195 164 205 221 301 402 - KERUTUK 40X250GM 162 125 184 196 162 250
357 289 389 417 463 652
7. KUNYIT 4,840 5,154 4,914 5,036 5,514 5,631 - KUNYIT 20X12X30GM 1,866 1,658 1,774 1,826 2,057 2,205 - KUNYIT 10X10X100GM 3,886 3,872 3,992 3,978 4,235 5,250 - KUNYIT 40X250GM 5,082 4,942 5,109 5,287 5,812 6,959 - KUNYIT 20X500GM 200 150 202 210 202 220 TOTAL KUNYIT 11,034 10,622 11,077 11,301 12,306 14,634
8. REMPAH BRIYANI 50X100GM 335 316 460 486 501 720 TOTAL REMPAH BRIYANI 335 316 460 486 501 720
Catering Curry Products IKAN 3X3KG 15 10 15 15 32 18 IKAN 10X1KG 181 170 190 195 210 260 DAGING 3X3KG 27 50 60 55 50 35 DAGING 10X1KG 803 680 830 860 850 935 KURMA 3X3KG 10 5 9 8 9 10 KURMA 10X1KG 221 200 280 270 280 340 KARI UDANG/KETAM 10X1KG 0 0 2 0 0 2 RENDANG 10X1KG 35 42 13 15 40 13 KERUTUK 10X1KG 0 15 10 15 10 15
KUNYIT CAMPURAN 10X1KG 337 248 358 370 360 365 KUNYIT CAMPURAN 3X3KG 27 27 20 20 15 30
TOTAL CATERING CURRY PRODUCTS 1,656 1,447 1,787 1,823 1,856 2,023
TOTAL CURRY PRODUCTS 30,501 27,605 29,877 31,108 32,858 42,594
SOUP PRODUCTS
1. PERENCAH SUP - PERENCAH SUP 20X12X24GM 1,424 1,431 1,271 1,216 1,374 2,081 - PERENCAH SUP 40X250GM 4,356 4,230 4,390 4,385 4,395 4,800 TOTAL PERENCAH SUP 5,780 5,661 5,661 5,601 5,769 6,881
2. SUP TULANG - SUP TULANG 30X24X13GM 967 1,141 1,182 1,230 1,595 1,603 TOTAL SUP TULANG 967 1,141 1,182 1,230 1,595 1,603
3. SUP BUNJUT - SUP BUNJUT 50X24X8GM 1,398 1,334 1,476 1,528 1,583 1,680 - SUP BUNJUT 100X6X8GM 138 107 132 130 134 138 TOTAL SUP BUNJUT 1,536 1,441 1,608 1,658 1,717 1,818
4. SUP IKAN - SUP IKAN 30X(16+1)X13GM 102 129 163 125 186 190 TOTAL SUP IKAN 102 129 163 125 186 190
5. SERBUK SUP SAYUR - SERBUK SUP SAYUR 12X16X20GM 471 487 441 449 463 580 - SERBUK SUP SAYUR 12X24X20GM 120 111 120 132 145 181 TOTAL SERBUK SUP SAYUR 591 598 561 581 608 761
6. SERBUK BIHUN SUP - SERBUK BIHUN SUP 12X16X20GM 102 114 129 115 119 143 - SERBUK BIHUN SUP 12X24X20GM 80 70 82 84 90 98 TOTAL SERBUK BIHUN SUP : 182 184 211 199 209 241
7. SERBUK MEE SUP - SERBUK MEE SUP 12X16X20GM 77 75 80 85 80 110 - SERBUK MEE SUP 12X24X20GM 45 38 46 50 55 85 TOTAL MEE SUP : 122 113 126 135 135 195
Catering Soup Products PERENCAH SUP 10X1KG 184 200 260 240 290 300 TOTAL CATERING SOUP PRODUCT 184 200 260 240 290 300
TOTAL SOUP PRODUCTS 9,464 9,467 9,772 9,769 10,509 11,989
PASTE PRODUCTS1. PERENCAH NASI GORENG - PERENCAH NASI GORENG 24X16X30GM 1,020 950 980 1,030 1,120 1,205 - PERENCAH NASI GORENG 12X30X30GM 316 317 384 350 367 392 - PERENCAH NASI GORENG 8X12X120GM 226 193 230 240 294 304 TOTAL PERENCAH NASI GORENG 1,562 1,460 1,594 1,620 1,781 1,901
2. PERENCAH BIHUN GORENG - PERENCAH BIHUN GORENG 24X16X30GM 457 340 459 485 465 614 - PERENCAH BIHUN GORENG 12X30X30GM 143 138 149 148 237 344 - PERENCAH BIHUN GORENG 8X12X120GM 108 139 140 151 168 246 TOTAL P.BIHUN GORENG 708 617 748 784 870 1,204
3. PERENCAH TOM YAM
- PERENCAH TOM YAM 12X16X40GM 4,060 2,700 3,737 4,077 4,643 5,478 - PERENCAH TOM YAM 12X30X40GM 439 330 401 464 465 580 - PERENCAH TOM YAM 24x200GM 978 796 996 674 846 970 TOTAL PERENCAH TOM YAM 5,477 3,826 5,134 5,215 5,954 7,028
4. PERENCAH SAYUR GORENG - PERENCAH SAYUR GORENG 24X16X30GM 103 193 189 149 235 283 - PERENCAH SAYUR GORENG 12X30X30GM 97 87 95 80 90 120 TOTAL PERENCAH SAYUR GORENG 200 280 284 229 325 403
5. PERENCAH NASI GORENG HAILAM - PERENCAH NASI GORENG HAILAM 24X16X30GM 15 10 20 20 20 24 - PERENCAH NASI GORENG HAILAM 12X30X30GM 30 17 35 36 37 47 TOTAL P. NASI GORENG HAILAM 45 27 55 56 57 71
6. PERENCAH ASAM PEDAS - PERENCAH ASAM PEDAS 12X12X70GM 158 198 176 128 150 264 - PERENCAH ASAM PEDAS 6X24X70GM 117 114 124 165 150 208 TOTAL PERENCAH ASAM PEDAS 275 312 300 293 300 472
7. PERENCAH SUP SIAM - PERENCAH SUP SIAM 12X16X40GM 368 322 302 328 453 501 - PERENCAH SUP SIAM 12X30X40GM 121 67 66 86 117 124 TOTAL PERENCAH SUP SIAM 489 389 368 414 570 625
8. PERENCAH RENDANG 8X12X120GM 226 204 250 338 369 428 TOTAL PERENCAH RENDANG 226 204 250 338 369 428
9. PERENCAH MEE BANDUNG - PERENCAH MEE BANDUNG 12X16X40GM 135 94 125 130 140 150 - PERENCAH MEE BANDUNG 12X30X40GM 68 44 63 76 55 60 TOTAL PERENCAH MEE BANDUNG 203 138 188 206 195 210
Catering Paste Products PERENCAH NASI GORENG 10X1KG 0 1 1 0 1 1 PERENCAH BIHUN GORENG 10X1KG 0 0 0 0 0 0 PERENCAH TOM YAM 10X1KG 10 8 8 8 10 9 TOTAL CATERING PASTE PRODUCTS 10 9 9 8 11 10
TOTAL PASTE PRODUCTS 9,195 7,262 8,930 9,163 10,432 12,352
4. SAUCE PRODUCTS 1. KICAP - KICAP MANIS 24X340ML 6,000 4,710 5,200 4,600 6,490 6,500 - KICAP MANIS 6X660ML 2,800 2,510 3,068 3,200 3,150 3,300 - KICAP MASIN 24X340ML 1,900 1,650 1,890 1,920 2,160 2,100 - KICAP MASIN 6X660ML 880 810 910 870 910 1,180 TOTAL KICAP 11,580 9,680 11,068 10,590 12,710 13,080
2. SOS - SOS CILI 24X340GM 1,600 1,500 1,700 1,650 1,644 1,700 - SOS TOMATO 24X325GM 370 320 324 350 390 400 TOTAL SOS 1,970 1,820 2,024 2,000 2,034 2,100
TOTAL SAUCE PRODUCTS 13,550 11,500 13,092 12,590 14,744 15,180
FLOUR PRODUCTS 1. TEPUNG GORENG PISANG - TEPUNG GORENG PISANG 40X250GM 4,973 4,725 4,810 5,022 5,060 4,440 - TEPUNG GORENG PISANG 30X300GM 308 295 298 297 318 257 TOTAL TEPUNG GORENG PISANG 5,281 5,020 5,108 5,319 5,378 4,697
2. TEPUNG GORENG AYAM
- TEPUNG GORENG AYAM 48X100GM 1,542 1,353 1,480 1,400 1,492 1,706 - TEPUNG GORENG AYAM 40X250GM 1,250 1,224 1,300 1,310 1,227 1,662 TOTAL TEPUNG GORENG AYAM 2,792 2,577 2,780 2,710 2,719 3,368
3. TEPUNG CUCUR - TEPUNG CUCUR IKAN BILIS 40X200GM 3,499 3,370 3,608 3,745 3,739 3,171 - TEPUNG CUCUR UDANG 40X200GM 2,752 2,668 3,148 3,054 2,802 2,364 - TEPUNG CUCUR LEMAK MANIS 40X200GM 1,930 2,030 2,150 2,298 1,980 1,780 - TEPUNG CUCUR BAWANG 40X200GM 1,102 980 1,170 1,148 1,233 950 TOTAL TEPUNG CUCUR 9,283 9,048 10,076 10,245 9,754 8,265
4. TEPUNG GORENG SERBAGUNA 48X180GM 1,450 1,300 1,714 1,755 1,865 1,920 TOTAL TGS 1,450 1,300 1,714 1,755 1,865 1,920
Catering Flour Products T. GORENG PISANG 10X1KG 160 210 240 190 224 190 T. GORENG PISANG 3X3KG 0 0 0 0 0 0 T. GORENG AYAM 10X1KG 100 135 110 120 190 120
260 345 350 310 414 310
TOTAL FLOUR PRODUCTS 19,066 18,290 20,028 20,339 20,130 18,560
OTHER PRODUCTS 1. KETUPAT LAZAT - KETUPAT LAZAT EKONOMI 12X6X130GM 250 300 400 500 2,000 4,000 - KETUPAT LAZAT MINI 18X30X20GM 400 300 450 404 3,300 5,100 TOTAL KETUPAT LAZAT 650 600 850 904 5,300 9,100
2. SERBUK MSG - SERBUK MSG (DISPLAY CARD) 12X16X35GM 168 134 141 170 192 195 - SERBUK MSG (DISPLAY BOX) 12X30X35GM 80 65 90 90 100 120 - SERBUK MSG 20X500GM 881 658 975 957 969 1,190 - SERBUK MSG 10X1KG 907 895 1,050 1,100 1,050 1,205 - SERBUK MSG 8X16X72GM 230 180 245 255 263 300 TOTAL SERBUK MSG 2,266 1,932 2,501 2,572 2,574 3,010
3. MI SEGERA - MI SEGERA PERENCAH KARI 6X5X85GM 940 900 950 940 949 1,010 - MI SEGERA MI BANDUNG 6X5X85GM 739 710 910 890 900 970 - MI SEGERA MI 3 RASA 6X5X75GM 560 447 560 544 580 600 - MI SEGERA (PERISA TOM YAM) 6X5X75GM 1,360 1,190 1,390 1,480 1,490 1,557 - MI GORENG PEDAS 6X5X75GM 1,700 1,429 1,850 1,800 1,910 2,070 - MI GORENG 6X5X85GM 850 750 800 850 800 950 - MI SEGERA PERENCAH AYAM 6X5X75GM 610 560 680 700 730 730 - MI SEGERA ASAM PEDAS 6X5X85GM 450 400 420 550 530 504 - MI SEGERA KARI AYAM 6X5X75GM 790 720 760 790 850 910 TOTAL MI SEGERA 7,999 7,106 8,320 8,544 8,739 9,301
4. KUAH ROJAK MADU 24X380GM 380 290 390 440 480 500 TOTAL KUAH ROJAK MADU 380 290 390 440 480 500
5. SERBUK NASI GORENG CINA - SERBUK NG CINA 12X16X17GM 697 578 652 676 703 756 - SERBUK NG CINA 12X30X17GM 100 80 120 124 150 150 TOTAL SERBUK NG CINA 797 658 772 800 853 906
6. SERBUK NASI GORENG KAMPUNG - SERBUK NG KAMPUNG 12X16X17GM 1,472 1,198 1,458 1,472 1,449 1,520 - SERBUK NG KAMPUNG 12X30X17GM 130 120 147 140 166 230 TOTAL SERBUK NG KAMPUNG 1,602 1,318 1,605 1,612 1,615 1,750
7. SERBUK TOM YAM PUTIH - SERBUK TOM YAM PUTIH 12X16X20GM 370 340 365 380 400 510 - SERBUK TOM YAM PUTIH 12X30X20GM 95 65 80 96 110 150 TOTAL SERBUK TOM YAM PUTIH 465 405 445 476 510 660
8. PERENCAH TOM YAM KUNG - PERENCAH TOM YAM KUNG 12X16X40GM 70 45 74 76 75 87 - PERENCAH TOM YAM KUNG 12X30X40GM 45 30 48 50 55 60 TOTAL PERENCAH TY KUNG 115 75 122 126 130 147
9. ASAM JAWA
- ASAM JAWA 24X200GM 5,808 5,776 6,588 6,729 6,887 7,611
- ASAM JAWA 900GM 250 180 293 370 450 510 - ASAM JAWA 3KG - - - - - - - ASAM JAWA 5KG 38 31 30 31 37 45 TOTAL ASAM JAWA 6,096 5,987 6,911 7,130 7,374 8,166
TOTAL OTHER PRODUCTS 20,370 18,371 21,916 22,604 27,575 33,540
TOTAL EXISTING PRODUCTS 102,146 92,495 103,615 105,573 116,248 134,215
NEW PRODUCTS 2009
1. SARDIN - SARDINE ADABI 50X155GM 3,241 3,127 3,228 3,343 3,410 3,410 - SARDINE ADABI 24X425GM 5,389 5,164 5,492 5,310 5,887 6,387 TOTAL SARDINE ADABI 8,630 8,291 8,720 8,653 9,297 9,797
2. KOPI ADABI - KOPI ADABI (POUCH) 20X20X25GM 215 190 280 255 265 190 - KOPI ADABI (CARD) 20X20X25GM 80 66 75 80 80 60 TOTAL KOPI ADABI 295 256 355 335 345 250
3. JAGUNG - KERNEL CORN 24X425GM 1,390 1,170 1,350 1,370 1,320 2,190 - CREAM CORN 24X425GM 1,240 1,021 1,210 1,340 1,380 1,680 TOTAL CORN ADABI 2,630 2,191 2,560 2,710 2,700 3,870
4. GARAM - WHITE SALT 24X400GM 2,230 2,148 2,201 2,212 2,271 3,046 - FINE SALT 24X400GM 2,265 2,130 2,385 2,586 2,665 3,049 TOTAL SALT ADABI 4,495 4,278 4,586 4,798 4,936 6,095
5. SERBUK NASI GORENG IKAN BILIS - SERBUK NG IKAN BILIS (CARD) 12X16X17GM 349 276 325 352 319 449 - SERBUK NG IKAN BILIS (BOX) 12X30X17GM 107 102 100 101 110 115 TOTAL SERBUK NG IKAN BILIS 456 378 425 453 429 564
6. SERBUK NASI GORENG AYAM - SERBUK NG AYAM (CARD) 12X16X17GM 377 345 373 380 383 417 - SERBUK NG AYAM (BOX) 12X30X17GM 110 80 100 110 125 130 TOTAL SERBUK NG AYAM 487 425 473 490 508 547
7. SERBUK NASI GORENG TOM YAM - SERBUK NG TOM YAM (CARD) 12X16X17GM 111 102 113 125 116 160 - SERBUK NG TOM YAM (BOX) 12X30X17GM 50 35 55 45 55 70 TOTAL SERBUK NG TOM YAM 161 137 168 170 171 230
TOTAL NEW PRODUCTS 2009 17,154 15,956 17,287 17,609 18,386 21,353
NEW PRODUCTS 2010
1. CILI GILING
- CILI GILING (150GM) 24X150GM 1,900 1,758 1,986 2,092 2,176 2,226 TOTAL CILI GILING 1,900 1758 1986 2092 2176 2226
2. PERENCAH IKAN BAKAR - PERENCAH IKAN BAKAR 12X12X70GM 160 140 170 165 165 190 - PERENCAH IKAN BAKAR 6X24X70GM 90 80 90 95 85 110
250 220 260 260 250 300
TOTAL NEW PRODUCTS 2010 2,150 1,978 2,246 2,352 2,426 2,526
TOTAL EXISTING PRODUCTS + NP2009 + NP2010 121,450 110,429 123,148 125,534 137,060 158,094
NEW PRODUCTS 2011
1. MINERAL WATER - MINERAL WATER 600ML 24X600ML 0 0 0 0 0 0 - MINERAL WATER 1.5L 12X1.5L 0 0 0 0 0 0 TOTAL MINERAL WATER 0 0 0 0 0 0
2. INSTANT PASTE - KARI IKAN 8X12X100GM 0 0 30 30 10 20 - KARI DAGING 8X12X100GM 0 0 30 30 28 30 - KARI KURMA 8X12X100GM 0 0 30 30 15 15 - KARI UDANG/KETAM 8X12X100GM 0 0 15 15 10 10 TOTAL INSTANT PASTE 0 0 105 105 63 75
3. MACKEREL - MACKEREL 425GM 24X425GM 460 360 450 440 420 510 TOTAL MACKEREL 460 360 450 440 420 510
4. KICAP (NEW VARIANTS) - KICAP LEMAK MANIS 24X340ML 1,650 1,520 1,570 1,650 1,780 1,860 - KICAP LEMAK MANIS 6X660ML 960 800 920 980 1,090 1,140 - KICAP WARISAN 24X340ML 162 110 160 200 210 230 TOTAL KICAP 2,772 2,430 2,650 2,830 3,080 3,230
5. CILI GILING - CILI GILING (400GM) 12X400GM 440 348 431 461 450 513 TOTAL CILI GILING 440 348 431 461 450 513
6. BEVERAGE - SOY BEAN MILK 24X300ML 845 800 929 992 994 940 - ASAM JAWA 24X300ML 1,388 1,195 1,619 2,087 1,840 1,345 TOTAL BEVERAGE 2,233 1,995 2,548 3,079 2,834 2,285
TOTAL NEW PRODUCTS 2011 5,905 5,133 6,184 6,915 6,847 6,613
NEW PRODUCTS 2012
1. SEAFOOD CAN FOOD - SAMBAL IKAN BILIS 48X160GM 342 335 345 350 346 339 - SAMBAL SOTONG 48X160GM 146 136 146 146 144 140 - SAMBAL KERANG 48X160GM 240 224 256 244 266 266 - SAMBAL KUPANG 48X160GM 142 152 172 172 179 174
TOTAL SEAFOOD CAN FOOD 870 847 919 912 935 919
2. SOUP CAN FOOD - SUP AYAM 24X280GM 272 254 262 262 276 274 - SUP DAGING 24X280GM 270 262 276 265 310 312 - SUP TULANG 24X280GM 408 398 420 438 480 490 - SUP KAMBING 24X280GM 222 247 247 222 228 260
TOTAL SOUP CAN FOOD 1,172 1,161 1,205 1,187 1,294 1,336
3. CURRY IN CAN - KARI AYAM 24X280GM 674 628 671 713 712 727 - KARI KURMA 24X280GM 354 334 354 354 355 380 - KARI RENDANG 24X280GM 521 504 553 587 604 630
TOTAL CURRY IN CAN FOOD 1,549 1,466 1,578 1,654 1,671 1,737
4. TEPUNG GORENG AYAM - TGA HOT & SPICY 48X100GM 880 840 920 923 900 920
TOTAL TGA HOT & SPICY 880 840 920 923 900 920
5. SOS PASTA BOTTLE - SOS PASTA (ORIGINAL) 12X400GM 578 558 586 588 583 603 - SOS PASTA (MUSHROOM) 12X400GM 616 606 624 634 626 676
TOTAL SOS PASTA BOTTLE 1,194 1,164 1,210 1,222 1,209 1,279
6. NEW CUCUR - CUCUR NENAS 40X200GM 135 115 145 150 145 115 - CUCUR CHEESE 40X200GM 185 155 195 200 205 155
TOTAL NEW CUCUR 320 270 340 350 350 270
TOTAL NEW PRODUCTS 2012 5,985 5,748 6,172 6,248 6,359 6,461
NEW PRODUCTS 2013
1. SOS PASTA IN CAN - SOS PASTA ORGINAL 24X300GM 598 598 698 796 890 920 - SOS PASTA MUSHROOM 24X300GM 598 598 698 796 890 920
TOTAL SOS PASTA IN CAN 1,196 1,196 1,396 1,592 1,780 1,840
2. SAMBAL BELACAN - SAMBAL BELACAN TRADISI 24X200GM 3,506 3,406 3,521 3,531 3,514 3,524 - SAMBAL BELACAN MODEN 24X180GM 3,357 3,257 3,357 3,357 3,397 3,401
TOTAL SAMBAL BELACAN 6,863 6,663 6,878 6,888 6,911 6,925
TOTAL NEW PRODUCTS 2013 8,059 7,859 8,274 8,480 8,691 8,765
TOTAL EXIST PROD + NP'09 + NP'10+NP'11+NP'12+NP'13 141,399 129,169 143,778 147,177 158,957 179,933NEW PRODUCT 2014
1. SAMBAL BELACAN (April) - SAMBAL BELACAN IKAN BILIS 24X200GM 0 0 0 1,260 1,260 1,290 - SAMBAL BELACAN MANGGA 24X200GM 0 0 0 1,260 1,260 1,290
TOTAL SAMBAL BELACAN 0 0 0 2,520 2,520 2,580
2. BAKED BEAN (April) - BAKED BEAN ORIGINAL 24X425GM 0 0 0 600 600 650 - BAKED BEAN CHEESE 24X425GM 0 0 0 600 600 650
TOTAL BAKED BEAN 0 0 0 1,200 1,200 1,300
3. TAUCHU (March) - TAUCHU 24X180GM 0 0 830 830 940 940
TOTAL TAUCHU 0 0 830 830 940 940
4. SARDIN (April) - KARI SARDIN 24X425GM 0 0 0 2,300 2,380 2,250
TOTAL SARDIN 0 0 0 2,300 2,380 2,250
5. KARI IN CAN (February) - KARI KAMBING 24X280GM 0 450 400 400 430 430
TOTAL KARI CAN FOOD 0 450 400 400 430 430
6. TELUR MATE (March) - TELUR MATE ORIGINAL 8X16X16GM 0 0 982 980 980 980 - TELUR MATE SPICY 8X16X16GM 0 0 982 980 980 980 - TELUR MATE KIDS 8X16X16GM 0 0 982 980 980 980 - TELUR MATE ORIGINAL 4X8X100GM 0 0 615 635 635 635 - TELUR MATE SPICY 4X8X100GM 0 0 615 635 635 635 - TELUR MATE KIDS 4X8X100GM 0 0 615 635 635 635
TOTAL TELUR MATE 0 0 4,791 4,845 4,845 4,845
7. PET FOOD (January) - TUNA POUCH 24X85GM 0 4,870 6,810 6,810 6,810 7,830 - OCEAN FISH POUCH 24X85GM 0 1,620 2,270 2,270 2,270 2,610 - SARDIN & TUNA POUCH 24X85GM 0 1,080 1,510 1,510 1,510 1,740 - MACKEREL POUCH 24X85GM 0 3,250 4,540 4,540 4,540 5,220 - TUNA 400GM 24X400GM 0 860 1,200 1,200 1,200 1,380 - OCEAN FISH 400GM 24X400GM 0 430 600 600 600 690 - SARDIN & TUNA 400GM 24X400GM 0 430 600 600 600 690
TOTAL PET FOOD 0 12,540 17,530 17,530 17,530 20,160
TOTAL NEW PRODUCTS 2014 0 12,990 23,551 29,625 29,845 32,505
OVERSEA MARKET1. INDONESIA 6,400 6,400 6,400 6,600 6,600 7,400
2. EXPORT 750 734 750 800 800 800
TOTAL OVERSEA MARKETS 7,150 7,134 7,150 7,400 7,400 8,200
TOTAL COMPANY SALES 148,549 136,303 150,928 154,577 166,357 188,133
ADABI CONSUMER INDUSTRIESSALES PROJECTION 2014 (in Carton)
BUDGET JUSTIFICATION AND A&P PLAN
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER TOTAL 2014 TOTAL 2013 TOTAL 2012 GROWTHVOLUME VOLUME VOLUME VOLUME VOLUME VOLUME VOLUME VOLUME VOLUME VOLUME 2013
(CTN) (CTN) (CTN) (CTN) (CTN) (CTN) (CTN) (CTN) (CTN) (%)
1,257 1,115 1,233 1,228 1,185 1,132 14,170 13,655 14,072 -3%40 40 40 40 40 40 439 321 443 -28%
2,316 1,969 2,120 2,157 1,925 1,830 23,401 21,901 23,311 -6%3,613 3,124 3,393 3,425 3,150 3,002 38,010 35,877 37,826 -5%
-1,410
2,420 2,315 2,373 2,206 2,199 2,143 26,451 25,640 25,781 -1%70 65 65 65 60 50 710 545 839 -35%
8,160 7,850 8,011 8,153 8,033 7,674 95,034 92,293 95,872 -4%10,650 10,230 10,449 10,424 10,292 9,867 122,195 118,478 122,492 -3%
1,311 1,050 1,045 1,128 1,065 1,030 13,022 12,457 13,049 -5%2,990 2,760 2,780 2,840 2,780 2,640 32,875 30,937 32,041 -3%
80 75 85 65 70 60 718 652 804 -19%4,381 3,885 3,910 4,033 3,915 3,730 46,615 44,046 45,894 -4%
285 260 245 224 245 202 3,304 3,140 2,775 13%76 98 75 98 96 85 1,012 1,025 866 18%361 358 320 322 341 287 4,316 4,165 3,641 14%
352 340 324 348 338 314 3,661 3,265 3,899 -16%438 446 486 490 397 306 4,836 4,620 3,931 18%790 786 810 838 735 620 8,497 7,885 7,830 1%
246 242 255 250 267 190 2,938 2,781 2,722 2%135 170 190 120 105 95 1,894 1,962 1,613 22%381 412 445 370 372 285 4,832 4,743 4,335 9%
6,847 4,691 5,245 5,625 5,620 5,026 64,1431,980 1,853 1,886 1,849 1,823 1,677 22,454 20,818 23,295 -11%4,780 4,080 4,068 4,453 4,370 4,204 51,168 46,636 48,525 -4%4,925 5,507 5,706 5,721 5,701 5,277 66,028 64,432 61,947 4%210 200 200 200 200 180 2,374 2,183 1,098 99%
11,895 11,640 11,860 12,223 12,094 11,338 206,167 134,069 134,865 -1%
691 786 480 494 468 405 6,142 5,603 5,184 8%691 786 480 494 468 405 6,142 5,603 5,184 8%
11 10 15 8 14 8 171 161 200 -20%340 220 200 251 192 160 2,569 2,837 2,427 17%40 30 50 35 53 50 535 504 505 0%950 900 950 930 992 860 10,540 10,854 9,671 12%
8 10 8 10 10 8 105 58 183 -68%350 290 280 270 262 224 3,267 3,428 2,852 20%
0 0 1 0 0 0 5 2 5 -60%20 10 20 10 30 20 268 288 229 26%15 0 15 10 10 10 125 96 168 -43%
365 364 360 355 350 330 4,162 4,523 3,570 27%24 15 10 15 16 10 229 214 209 2%
- 2,123 1,849 1,909 1,894 1,929 1,680 21,976 22,965 20,019 15%
34,885 33,070 33,576 34,023 33,296 31,214 458,750 377,831 382,086 -1%
1,722 1,622 1,576 1,621 1,619 1,503 18,460 17,693 17,918 -1%4,457 4,462 4,530 4,550 4,680 4,233 53,468 50,972 48,325 5%6,179 6,084 6,106 6,171 6,299 5,736 71,928 68,665 66,243 4%
01,525 1,430 1,367 1,336 1,340 1,191 15,907 15,312 14,759 4%1,525 1,430 1,367 1,336 1,340 1,191 15,907 15,312 14,759 4%
-
- 1,601 1,570 1,572 1,576 1,569 1,549 18,436 17,538 17,513 0%137 137 134 132 132 132 1,583 1,841 1,336 38%
1,738 1,707 1,706 1,708 1,701 1,681 20,019 19,379 18,849 3%
- 188 154 130 133 123 119 1,742 1,748 1,537 14%188 154 130 133 123 119 1,742 1,748 1,537 14%
497 462 473 484 484 484 5,775 5,473 5,683 -4%121 102 103 120 112 120 1,487 1,358 1,459 -7%618 564 576 604 596 604 7,262 6,831 7,142 -4%
140 121 130 100 98 92 1,403 1,383 1,261 10%85 84 80 65 75 60 953 879 887 -1%225 205 210 165 173 152 2,356 2,262 2,148 5%
95 110 90 95 88 90 1,075 978 1,050 -7%72 65 69 55 50 45 675 549 631 -13%167 175 159 150 138 135 1,750 1,527 1,681 -9%
2 330 250 220 234 220 185 2,913 3,202 2,604 23%330 250 220 234 220 185 2,913 3,204 2,605 23%
10,970 10,569 10,474 10,501 10,590 9,803 123,877 118,928 114,964 3%
1,163 1,040 1,060 1,020 1,087 1,010 12,685 12,260 12,453 -2% 347 350 380 364 368 329 4,264 4,183 3,828 9% 272 278 245 249 202 230 2,963 2,835 2,735 4%1,782 1,668 1,685 1,633 1,657 1,569 19,912 19,278 19,016 1%
459 518 525 516 483 458 5,779 5,436 5,339 2% 194 199 293 164 178 188 2,375 2,238 2,088 7% 184 187 185 200 193 160 2,061 1,948 1,886 3%837 904 1,003 880 854 806 10,215 9,622 9,313 3%
4,005 3,962 3,809 3,881 3,049 2,709 46,110 42,649 43,157 -1% 377 363 370 385 363 305 4,842 4,605 4,320 7% 894 891 871 696 888 850 10,350 10,053 9,715 3%5,276 5,216 5,050 4,962 4,300 3,864 61,302 57,307 57,192 0%
167 128 160 136 192 179 2,114 2,015 1,929 4% 100 90 80 90 80 60 1,069 894 947 -6%267 218 240 226 272 239 3,183 2,909 2,876 1%
22 22 22 19 10 16 220 191 247 -23% 38 43 46 40 40 35 444 430 453 -5%60 65 68 59 50 51 664 621 700 -11%
169 252 260 270 277 227 2,529 2,635 2,333 13% 180 172 155 155 178 167 1,885 1,831 1,806 1%349 424 415 425 455 394 4,414 4,466 4,139 8%
450 431 420 433 413 365 4,786 5,096 4,220 21% 123 131 134 122 112 101 1,304 1,241 1,258 -1%573 562 554 555 525 466 6,090 6,337 5,478 16%
467 470 454 355 398 329 4,288 3,880 3,874 0%467 470 454 355 398 329 4,288 3,880 3,874 0%
149 145 145 145 150 143 1,651 1,532 1,482 3% 60 64 61 66 73 65 755 712 806 -12%209 209 206 211 223 208 2,406 2,244 2,288 -2%
0 1 1 0 1 0 7 - 21 -100%0 0 0 0 0 0 0 - 5 -100%
10 10 10 9 8 8 108 92 107 -14%10 11 11 9 9 8 115 92 133 -31%
9,830 9,747 9,686 9,315 8,743 7,934 112,589 106,756 105,009 2%
6,200 5,700 5,300 5,100 5,360 5,030 66,190 64,354 65,483 -2%3,000 3,200 3,100 3,000 3,150 3,006 36,484 36,042 28,015 29%2,000 1,900 1,723 1,755 1,750 1,650 22,398 20,787 23,213 -10%1,100 926 980 870 880 800 11,116 10,896 10,291 6%12,300 11,726 11,103 10,725 11,140 10,486 136,188 132,079 127,002 4%
1,700 1,800 1,800 1,700 1,600 1,661 20,055 19,770 19,689 0%390 400 421 420 420 300 4,505 4,749 3,747 27%
2,090 2,200 2,221 2,120 2,020 1,961 24,560 24,519 23,436 5%
14,390 13,926 13,324 12,845 13,160 12,447 160,748 156,598 150,438 4%
4,427 4,590 4,923 4,830 4,430 4,580 56,810 56,980 56,212 1% 250 295 282 283 290 257 3,430 3,364 2,981 13%4,677 4,885 5,205 5,113 4,720 4,837 60,240 60,344 59,193 2%
1,591 1,564 1,636 1,544 1,652 1,521 18,481 17,919 19,073 -6% 1,475 1,452 1,506 1,414 1,480 1,320 16,620 15,367 15,786 -3%3,066 3,016 3,142 2,958 3,132 2,841 35,101 33,286 34,859 -5%
3,266 2,986 3,713 3,670 3,656 3,509 41,932 40,254 43,277 -7% 2,565 2,909 2,740 2,840 2,745 2,505 33,092 31,609 34,059 -7% 1,710 1,865 2,160 2,030 1,884 1,550 23,367 21,690 26,085 -17% 910 1,160 1,151 1,170 1,135 970 13,079 13,262 13,221 0%8,451 8,920 9,764 9,710 9,420 8,534 111,470 106,815 116,642 -8%
1,900 1,800 1,900 1,650 1,700 1,600 20,554 19,735 19,017 4%1,900 1,800 1,900 1,650 1,700 1,600 20,554 19,735 19,017 4%
120 101 160 165 155 150 2,065 2,267 1,932 17%0 0 0 0 0 0 0 - 0 #DIV/0!
150 130 120 110 155 108 1,548 1,740 1,425 22%270 231 280 275 310 258 3,613 4,007 3,357 19%
18,364 18,852 20,291 19,706 19,282 18,070 230,978 224,187 233,068 -4%
5,000 2,700 2,000 1,029 500 500 19,179 17,903 19,270 -7%4,500 3,000 2,500 2,450 500 500 23,404 20,284 15,763 29%9,500 5,700 4,500 3,479 1,000 1,000 42,583 38,187 35,033 9%
185 194 152 150 156 124 1,961 1,912 2,609 -27% 114 128 100 108 100 85 1,180 1,123 1,060 6%
1,080 1,103 1,035 932 932 902 11,614 11,152 11,273 -1% 1,083 1,110 1,080 1,059 1,040 960 12,539 11,863 12,415 -4% 250 240 245 265 255 230 2,958 2,654 2,695 -2%2,712 2,775 2,612 2,514 2,483 2,301 30,252 28,704 30,052 -4%
1,000 1,005 1,000 1,040 1,000 990 11,724 11,310 12,543 -10%860 850 940 971 978 965 10,683 10,128 10,467 -3%650 600 591 610 650 630 7,022 6,978 6,786 3%
1,560 1,625 1,545 1,580 1,570 1,450 17,797 15,800 20,052 -21%2,040 2,060 2,018 2,070 2,090 1,990 23,027 20,638 25,793 -20%859 840 860 850 880 800 10,089 8,849 10,591 -16%750 600 720 726 720 660 8,186 7,816 8,138 -4%550 550 530 580 555 450 6,069 6,162 5,581 10%870 840 870 883 850 833 9,966 9,528 10,546 -10%
9,139 8,970 9,074 9,310 9,293 8,768 104,563 97,209 110,497 -12%
498 500 500 500 490 480 5,448 5,381 4,783 13%498 500 500 500 490 480 5,448 5,381 4,783 13%
726 733 748 746 741 641 8,397 7,989 8,775 -9% 130 120 138 104 138 110 1,464 1,382 1,605 -14%856 853 886 850 879 751 9,861 9,371 10,380 -10%
- 1,464 1,464 1,495 1,500 1,495 1,355 17,342 16,741 16,843 -1% 190 150 186 191 190 170 2,010 1,919 2,005 -4%1,654 1,614 1,681 1,691 1,685 1,525 19,352 18,660 18,848 -1%
490 510 480 440 430 400 5,115 4,758 4,887 -3%100 110 120 110 100 90 1,226 1,252 1,168 7%590 620 600 550 530 490 6,341 6,010 6,055 -1%
80 65 74 76 74 65 861 872 780 12% 40 45 40 48 40 35 536 550 454 21%120 110 114 124 114 100 1,397 1,422 1,234 15%
7,579 7,508 7,442 7,520 6,539 6,373 82,360 71,828 82,872 -13% 430 400 420 380 350 300 4,333 3,800 4,079 -7% - - - - - - 0 240 0 #DIV/0! 40 42 41 31 30 35 431 441 391 13%
8,049 7,950 7,903 7,931 6,919 6,708 87,124 76,309 87,342 -13%
33,118 29,092 27,870 26,949 23,393 22,123 306,921 281,253 304,224 -8%
121,557 115,256 115,221 113,339 108,464 101,591 1,393,863 1,265,553 1,289,789 -2%
3,363 3,324 3,337 3,307 3,325 3,112 39,527 34,314 34,029 1% 6,248 6,377 6,530 6,423 6,698 6,427 72,332 65,265 60,610 8%9,611 9,701 9,867 9,730 10,023 9,539 111,859 99,579 94,639 5%
200 300 290 285 283 270 3,023 2,450 3,298 -26%65 80 85 80 80 80 911 882 931 -5%265 380 375 365 363 350 3,934 3,332 4,229 -21%
1,420 1,320 1,480 1,363 1,480 1,370 17,223 16,143 16,982 -5%1,420 1,420 1,475 1,460 1,495 1,400 16,541 14,891 16,341 -9%2,840 2,740 2,955 2,823 2,975 2,770 33,764 31,034 33,323 -7%
2,480 2,328 2,336 2,347 2,234 2,226 28,059 25,835 21,854 18% 2,657 2,661 2,680 2,667 2,696 2,556 30,997 28,053 23,064 22%5,137 4,989 5,016 5,014 4,930 4,782 59,056 53,888 44,918 20%
371 350 410 438 398 298 4,335 4,351 3,849 13% 110 119 116 104 116 106 1,306 1,260 1,153 9%481 469 526 542 514 404 5,641 5,611 5,002 12%
382 404 389 386 379 359 4,574 4,551 4,095 11% 110 110 115 110 115 100 1,315 1,282 1,084 18%492 514 504 496 494 459 5,889 5,833 5,179 13%
128 130 123 130 132 110 1,480 1,511 1,422 6% 60 65 58 60 49 40 642 733 620 18%188 195 181 190 181 150 2,122 2,244 2,042 10%
19,014 18,988 19,424 19,160 19,480 18,454 222,265 201,521 189,332 6%
2,120 2,200 2,175 2,153 2,162 2,034 24,982 23,634 22,871 3%2120 2200 2175 2153 2162 2034 24982 23634 22871 3%
180 170 181 170 160 157 2,008 2,474 1,888 31%95 100 92 95 95 80 1,107 1,274 911 40%275 270 273 265 255 237 3,115 3,748 2,799 34%
2,395 2,470 2,448 2,418 2,417 2,271 28,097 27,382 25,670 7%
142,966 136,714 137,093 134,917 130,361 122,316 1,644,225 1,494,456 1,504,791 -1%
0 0 0 0 0 0 0 - 7,944 -100%0 0 0 0 0 0 0 - - #DIV/0!0 0 0 0 0 0 0 - 7,944 -100%
15 15 12 10 10 10 162 97 178 -46%30 30 30 30 30 26 294 193 274 -30%12 12 12 12 12 11 161 109 90 21%10 10 10 10 10 7 107 72 76 -5%67 67 64 62 62 54 724 471 618 -24%
460 450 450 467 470 470 5,407 3,308 6,267 -47%460 450 450 467 470 470 5,407 3,308 6,267 -47%
1,710 1,830 1,820 1,730 1,760 1,701 20,581 18,747 17,551 7%1,100 1,108 1,010 1,136 1,140 1,060 12,444 11,786 7,960 48%250 245 245 240 245 220 2,517 1,621 4,532 -64%
3,060 3,183 3,075 3,106 3,145 2,981 35,542 32,154 30,043 7%
505 444 455 450 460 448 5,405 5,150 4,398 17%505 444 455 450 460 448 5,405 5,150 4,398 17%
900 962 980 980 930 750 11,002 9,933 10,748 -8%1,080 1,650 1,639 1,539 1,458 1,168 18,008 15,181 17,678 -14%1,980 2,612 2,619 2,519 2,388 1,918 29,010 25,114 28,426 -12%
6,072 6,756 6,663 6,604 6,525 5,871 76,088 66,197 77,696 -15%
334 340 350 320 300 330 4,031 - 2,084 -100% 140 142 150 156 150 152 1,748 3,628 650 458% 270 286 270 266 273 280 3,141 1,573 2,379 -34% 160 174 172 174 174 154 1,999 2,755 2,201 25%904 942 942 916 897 916 10,919 1,853 7,314 -75%
980900%
278 290 314 310 302 298 3,392 2,895 1,770 64% 304 290 295 301 308 300 3,493 3,049 2,313 32% 480 465 452 448 432 415 5,326 4,292 1,818 136% 250 250 240 238 220 206 2,830 2,523 1,747 44%1,312 1,295 1,301 1,297 1,262 1,219 15,041 12,759 7,648 67%
7,412 724 736 720 740 730 716 8,491 4,195 8,133 -48% 375 370 378 354 362 357 4,327 6,203 6,948 -11% 646 634 626 665 654 639 7,263 17,810 5,405 230%1,745 1,740 1,724 1,759 1,746 1,712 20,081 20,486 -100%
910 920 910 920 910 900 10,853 9,181 6,936 32%910 920 910 920 910 900 10,853 9,181 6,936 32%
654 684 686 682 732 722 7,656 6,429 4,070 58%654 744 754 755 755 745 8,189 6,780 4,104 65%
1,308 1,428 1,440 1,437 1,487 1,467 15,845 13,209 8,174 62%
125 144 155 160 175 145 1,709 1,257 2,191 -43%155 180 210 215 205 165 2,225 1,774 2,955 -40%280 324 365 375 380 310 3,934 3,031 5,146 -41%
6,459 6,649 6,682 6,704 6,682 6,524 76,673 65,799 55,704 18%
920 1,030 1,105 1,105 1,286 1,286 11,232 0 -920 1,030 1,105 1,105 1,286 1,286 11,232 0 -
1,840 2,060 2,210 2,210 2,572 2,572 22,464 0 -
3,545 3,685 3,777 3,877 3,807 3,807 43,500 17,547 0 -3,527 3,627 3,725 3,765 3,797 3,797 42,364 15,821 0 -7,072 7,312 7,502 7,642 7,604 7,604 85,864 33,368 0 -
8,912 9,372 9,712 9,852 10,176 10,176 108,328 33,368 0 -
164,409 159,491 160,150 158,077 153,744 144,887 1,905,314 1,659,820 1,638,191 1%
1,358 1,358 1,428 1,428 1,522 1,522 12,426 0 -1,358 1,358 1,428 1,428 1,522 1,522 12,426 0 -2,716 2,716 2,856 2,856 3,044 3,044 24,852 0 -
650 700 800 800 900 900 6,600 0 -650 700 800 800 900 900 6,600 0 -
1,300 1,400 1,600 1,600 1,800 1,800 13,200 0 -
940 1,240 1,240 1,330 1,330 1,380 11,000 0 -
940 1,240 1,240 1,330 1,330 1,380 11,000 0 -
2,250 2,548 2,548 2,678 2,688 2,758 22,400 0 -2,250 2,548 2,548 2,678 2,688 2,758 22,400 0 -
450 450 470 470 500 500 4,950 0 -450 450 470 470 500 500 4,950 0 -
980 980 1,050 1,020 1,020 1,020 9,992 0 -980 980 1,050 1,020 1,020 1,020 9,992 0 -980 980 1,050 1,020 1,020 1,020 9,992 0 -752 752 752 820 820 820 7,236 0 -752 752 752 820 820 820 7,236 0 -752 752 752 820 820 820 7,236 0 -
5,196 5,196 5,406 5,520 5,520 5,520 51,684 0 0
7,830 7,830 7,830 8,380 8,380 8,880 82,260 0 -2,610 2,610 2,610 2,790 2,790 2,960 27,410 0 -1,740 1,740 1,740 1,860 1,860 1,970 18,260 0 -5,220 5,220 5,220 5,590 5,590 5,920 54,850 0 -1,380 1,380 1,380 1,470 1,470 1,560 14,480 0 -690 690 690 740 740 780 7,250 0 -690 690 690 740 740 780 7,250 0 -
20,160 20,160 20,160 21,570 21,570 22,850 211,760 0 -
33,012 33,710 34,280 36,024 36,452 37,852 339,846 0 #DIV/0!
7,400 6,609 6,609 6,820 6,820 6,820 80,878 81,440 64,887 26%
800 800 800 850 850 900 9,634 7,768 9,079 -14%
8,200 7,409 7,409 7,670 7,670 7,720 90,512 89,208 73,966 21%
172,609 166,900 167,559 165,747 161,414 152,607 2,335,672 1,749,028 1,712,157 2%
ADABI CONSUMER INDUSTRIESSALES PROJECTION 2014 (in Carton)
BUDGET JUSTIFICATION AND A&P PLAN
GROWTH BUDGETVOLUME 2014 JUSTIFICATION
(%)
4% - To increase the market share thru exposure of Smart Cooking Adabi 37% - To retain the current market share by giving values for their purchase7% - To upgrade the tray pack SKU as to boast sales and merchandising6% - To increase the distribution level for Sabah and Sarawak
3% - To increase the market share thru exposure of Smart Cooking Adabi 30% - To retain the current market share by giving values for their purchase3% - To upgrade the tray pack SKU as to boast sales and merchandising3% - To increase the distribution level for Sabah and Sarawak
5%6% - To provide reminder on the Adabi Kurma branding
10% - To retain the current market share by giving values for their purchase6% - To assure that there is zero stock shortage situation
5%-1% - To increase market share thru distribution and promotion4% - To increase the branding and awareness of the product
12%5% - To increase market share thru distribution and promotion8% - To increase the branding and awareness of the product
6%-3% - To increase market share thru distribution and promotion2% - To increase the branding and awareness of the product
8%10% - To secure back the market share thru promotion activities2% - To enlarge the market size through increase of usages and9% frequency.
54% - To retain the current market share by giving additional values
10% - To increase market share thru distribution and promotion10% - To increase the branding and awareness of the product
6%-9%6%-3%81%-5%
150%-7%30%
-8%7%
-4%
21%
4%5% - To increase market share thru promotion5% - To increase the branding and awareness of the product
4% - To increase market share thru promotion4% - To increase the branding and awareness of the product
5%-14% - To increase market share thru promotion3% - To increase the branding and awareness of the product
0% - To increase market share0% - To retain the current market share by giving additional values
6%9% - To increase market share thru distribution and promotion6% - To increase the branding and awareness of the product
1%8% - To increase market share thru distribution and promotion4% - To increase the branding and awareness of the product
10%23% - To increase market share thru distribution and promotion15% - To increase the branding and awareness of the product
-9%-9%
4%
- To enlarge the market size through increase of usages and frequency3% - To secure the traditional way cooking consumer to use PNG Adabi2% - To increase distribution on HORECA5% - To launch new product ; Perencah Nasi Goreng Kids3% - To retain the current market share by giving additional values
6% - To increase the market share thru distribution and promotion6% - To retain the current market share by giving additional values6% - To increase distribution on HORECA6% - To introduce new product; Perencah Mee Goreng
- To increase the market share thru promotion activities
8% - To enlarge the market size through increase of usages and frequency5% - To increase distribution on HORECA by upgrading SKU for catering3% - To assure that there is no zero stock shortage situation7% - To retain the current market share by giving additional values
5%20% - To increase market share thru distribution and promotion9% - To increase the branding and awareness of the product
15%3% - To increase market share thru distribution and promotion7% - To increase the branding and awareness of the product
-4% - To increase market share thru distribution and promotion3% - To increase the branding and awareness of the product-1% - To assure that there is zero stock shortage situation
-6% - To increase market share thru distribution and promotion5% - To increase the branding and awareness of the product-4% - To assure that there is zero stock shortage situation
- To increase market share thru distribution and promotion11% - To increase the branding and awareness of the product11% - To assure that there is zero stock shortage situation
8% - To increase market share thru distribution and promotion6% - To increase the branding and awareness of the product7% - To assure that there is zero stock shortage situation
#DIV/0!#DIV/0!
17%25%
5%
3% - To increase the market share through distribution and promotion1% - To increase the dry sampling exposure 8% - To increase distribution at HORECA2% - To assure that there is zero stock shortage situation3% - To retain the current market share by giving additional values
1%-5% - To increase the market share through distribution0% - To assure that there is zero stock shortage situation
3%
- To increase the market share through promotion0% - To increase distribution on HORECA thru new SKU for catering2% - To increase branding by upgrading on packaging0% - To retain the current market share by giving additional values
3% - To increase the market share through promotion8% - To increase distribution on HORECA thru new SKU for catering5% - To retain the current market share by giving additional values
- To enlarge the market size through increase of usages and frequency4% - To secure the traditional way cooking consumer to use PNG Adabi5% - To increase distribution on HORECA thru new SKU for catering8% - To increase branding by upgrading on packaging-1% - To assure that there is zero stock shortage situation4% - To retain the current market share by giving additional values
- To increase the market share through distribution and promotion4% - To increase branding by upgrading on packaging4% - To retain the current market share by giving additional values
-9%#DIV/0!-11%-10%
3%
7% - To increase the market share through distribution and promotion15% - To secure government tender12% - To assure sufficient stock for all market segments
3%5%4% - To increase the market share through distribution and promotion6% - To increase distribution on HORECA thru distribution incentive
11% - To assure that there is zero stock shortage situation5% - To retain the current market share by giving additional values
4%5%1%
13%12%14%5% - To review on having 4 SKU only-2% - To review on having 4 SKU only5% - To reduce the cost of the product 8% - To increase sales through volume sales
1%1% - To increase market share thru distribution and promotion
5% - To increase the market share through distribution and promotion6% - To increase distribution on HORECA thru new SKU for catering5% - To retain the current market share by giving additional values
4% - To increase the market share through distribution and promotion5% - To increase distribution on HORECA thru new SKU for catering4% - To retain the current market share by giving additional values
8%-2% - To increase the market share through distribution and promotion6% - To increase the branding and awareness of the product
-1%-3% - To increase the market share through distribution and promotion-2% - To increase the branding and awareness of the product
- To enlarge the market size through secure seeded consumer by projecting
15% convenient.
14% - To increase the market share through distribution and promotion-100% - To increase the branding and awareness focusing on the benefits
-2% - To increase distribution on HORECA by upgrading the catering pack14% - To retain the current market share by giving additional values
9%
10%
15% - To increase the market share through distribution and promotion11% - To increase the distribution thru wholesaler and agent appointing12% - To increase the branding and awareness of the product
23% - To increase the market share through distribution and promotion3% - To increase the distribution thru agent appointing
18% - To increase the branding and awareness of the product
7% - To increase the market share through distribution and promotion11% - To assure that there is zero stock shortage situation9% - To increase the branding and awareness of the product
- To increase the market share through distribution and promotion9% - To assure that there is zero stock shortage situation
10% - To upgrade the packaging quality and design.10% - To increase the branding and awareness of the product
0% - To increase the market share through distribution and promotion4% - To increase distribution on HORECA thru new SKU for catering1% - To retain the current market share by giving additional values
1% - To increase the market share through distribution and promotion3% - To increase distribution on HORECA thru new SKU for catering1% - To retain the current market share by giving additional values
-2% - To increase the market share through distribution and promotion-12% - To increase distribution on HORECA thru new SKU for catering-5% - To retain the current market share by giving additional values
10%
- To increase the market share through distribution and promotion
6% - To increase distribution on HORECA thru new SKU for catering6% - To retain the current market share by giving additional values
-19% - To increase the market share through distribution and promotion-13% - To increase distribution on modern trade, HORECA and Wet market-17% - To retain the current market share by giving additional values
3%
10%
#DIV/0!#DIV/0!#DIV/0!
67%52%48% - To relaunch the product in Feb by upgrading on packaging49% - To increase market share thru executing the distribution and promotion plan54% - To retain the current market share by giving additional values
- To increase the market share through distribution and promotion63% - To increase the distribution thru wholesaler and agent appointing63% - To increase the branding and awareness of the product
- To increase the market share through distribution and promotion10% - To increase the dry sampling exposure 6% - To increase distribution on HORECA
55% - To assure that there is zero stock shortage situation11% - To retain the current market share by giving additional values
- To increase the market share through distribution and promotion5% - To increase distribution on HORECA thru new SKU for catering5% - To retain the current market share by giving additional values
11% - To increase the market share through distribution and promotion19% - To increase distribution on HORECA and government/school segments16% - To assure that there is zero stock shortage situation
15%
#DIV/0! - To increase the market share through distribution and promotion-52% - To increase the sampling exposure 100% - To increase education on safety and healthy Eating in Adabi can-27% - To assure that there is zero stock shortage situation489% - To increase the bradning and awareness of the products
17% - To increase the market share through distribution and promotion15% - To increase the sampling exposure 24% - To increase education on safety and healthy Eating in Adabi can12% - To assure that there is zero stock shortage situation18% - To increase the bradning and awareness of the products
- To increase the market share through distribution and promotion102% - To increase the sampling exposure -30% - To increase education on safety and healthy Eating in Adabi can-59% - To assure that there is zero stock shortage situation
#DIV/0! - To increase the bradning and awareness of the products
18% - To increase the market share through distribution and promotion18% - To increase the branding and awareness of the product
- To increase the market share through distribution and promotion19% - To increase the sampling exposure 21% - To increase the branding and awareness of the product20% - To assure that there is zero stock shortage situation
36%25% - To increase the market share through distribution and promotion30% - To increase the branding and awareness of the product
17%
- To capture the market share through distribution and promotion#DIV/0! - To increase the sampling exposure #DIV/0! - To increase the branding and awareness of the product#DIV/0! - To assure that there is zero stock shortage situation
- To increase the market share through distribution and promotion148% - To increase the sampling exposure 168% - To increase the branding and awareness of the product157% - To assure that there is zero stock shortage situation
225%
15%
- To capture the market share through distribution and promotion- - To increase the sampling exposure - - To increase the branding and awareness of the product- - To assure that there is zero stock shortage situation
- To capture the market share through distribution and promotion- - To increase the sampling exposure - - To increase the branding and awareness of the product- - To assure that there is zero stock shortage situation
- To capture the market share through distribution and promotion- - To increase the branding and awareness of the product
- - To assure that there is zero stock shortage situation
- To capture the market share through distribution and promotion- - To increase the branding and awareness of the product- - To assure that there is zero stock shortage situation
- To capture the market share through distribution and promotion- - To increase the branding and awareness of the product- - To assure that there is zero stock shortage situation
---- - To capture the market share through distribution and promotion- - To increase the branding and awareness of the product- - To assure consistent product quality - - To assure that there is zero stock shortage situation
----- - To capture the market share through distribution and promotion- - To increase the branding and awareness of the product- - To assure consistent product quality - - To assure that there is zero stock shortage situation
#DIV/0!
-1%
24%
1%
34%
ADABI CONSUMER INDUSTRIESSALES PROJECTION 2014 (in Carton)
BUDGET JUSTIFICATION AND A&P PLAN
A&P PLAN
- To run TVC (RM500,000), radio (90 spots), magazine (12 insertions), online (facebook)- To run consumer promotion - Price cut (Jan, April, June, Oct) and Banded promotion (Feb, July, Nov)- To run HTO Promo - Mailer (Jan, Feb, July and Oct)- To Block Display Budget (Jan, Feb, July, Oct)- To run National Curry Contest (March - May) and Online Contest (Jan, July, Sept)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM500,000), radio (90 spots), magazine (12 insertions), online (facebook)- To run consumer promotion - Price cut (Jan, April, June, Oct) and Banded promotion (Feb, July, Nov)- To run HTO Promo - Mailer (Jan, Feb, July and Oct)- To Block Display Budget (Jan, Feb, July and Oct)- To run National Curry Contest (March - May) and Online Contest (Jan, July, Sept)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Price cut (Feb, May, July, Nov) and Banded promotion (March, August, Oct)- To run HTO Promo - Mailer (Feb, March, July and Nov)- To Block Display Budget (Jan, Feb, July and Nov)- To run National Curry Contest (March - May) and Online Contest (Jan, July, Sept)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Banded promo (March-May and June-August)- To run National Curry Contest (March - May) and Online Contest (Jan, July, Sept)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Banded promo (June-July and Sept)- To run National Curry Contest (March - May) and Online Contest (Jan, July, Sept)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Banded promo (June-July and Sept)- To run National Curry Contest (March - May) and Online Contest (Jan, July, Sept)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM500,000), magazine (6 insertions), online (facebook)- To run consumer promotion - Price cut (March, April, June, July, Oct), Banded promotion (Feb, Nov), Value Pack (May, August, Sept) and Extra Grammage (May, June, July, August)- To provide listing fee and special trade offer for 500gm- To run HTO Promo - Mailer (Jan, Feb, July and Oct)- To Block Display Budget (Jan, Feb, July and Oct)- To run National Curry Contest (March - May) and Online Contest (Jan, July, Sept)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Banded promo (June-July and Sept)- To run National Curry Contest (March - May) and Online Contest (Jan, July, Sept)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Price Cut (March, June, August, Sept) and Banded promotion (May, July, Oct)- To develop POS material : Smart Adabi Resipi and Plastic Apron- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM600,000), radio (90 spots), Magazine (4 insertions) online (facebook),- To run consumer promotion - Price Cut (March, June, July, Sept), Banded promotion (Feb, July, Oct)- To run Trade Program (April, August, Nov)- To introduce value pack (3 in 1) - August, Nov and Dec- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM600,000), radio (90 spots), Magazine (4 insertions) online (facebook),- To run consumer promotion - Price Cut (March, June, July, Sept), Banded promotion (Feb, July, Oct)- To run Trade Program (April, August, Nov)- To introduce value pack (3 in 1) - August, Nov and Dec- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM600,000), radio (90 spots), Magazine (4 insertions) online (facebook),- To run consumer promotion - Price Cut (March, June, July, Sept), Banded promotion (Feb, July, Oct)- To run Trade Program (April, August, Nov)- To introduce value pack (3 in 1) - August, Nov and Dec- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Price Cut (Feb, June, Sept) and Banded promotion (March, Oct)- To run dry sampling at Wet Market (Feb, May, August) - 2 carton per month per distributor- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Banded promotion (March, June, Sept, Nov)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Banded promotion (March, June, Sept, Nov)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM600,000), radio (90 spots), magazine (7 insertions), online (facebook)- To run consumer promotion - Price Cut (March, May, June, July) and Banded promotion (March-May and Sept-Nov).- To run block display (June-July and Sept)- To run Secondary School event - to increase awareness and education on cooking nasi goreng - To run National trade offer and Special trade offer to increase distribution and volume sales
- To run online marketing (facebook)- To run consumer promotion - Banded promotion (April-May and Dec)- To run Secondary School event - to increase awareness and education on cooking bihun goreng - To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM500,000), radio (90 spots), magazine (7 insertions), online (facebook)- To run consumer promotion - Price Cut (June-July) and Banded promotion (March-May and Sept-Nov).- To run block display (June-July and Sept)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Price Cut (Feb, June, Sept) and Banded promotion (March, Oct)- To run dry sampling at Wet Market - Vegetable Operator (March, June, Sept) - 2 carton per month per distributor- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Banded promotion (March, June, Sept, Nov)
- To run consumer promotion - Price Cut (Feb, June, Sept) and Banded promotion (March, Oct)- To run dry sampling at Wet Market - Fish Operator (March, June, Sept) - 2 carton per month per distributor- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Price Cut (Feb, June, Sept) and Banded promotion (March, Oct)- To run dry sampling at Wet Market - Chicken/Beef Operator (March, June, Sept) - 2 carton per month per distributor- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM250,000), magazine (4 insertions), online (facebook)- To run consumer promotion - Price Cut (Feb, June, July, Sept) and Banded promotion (March, June, July, Oct)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Price Cut (Feb, June, July, Sept) and Banded promotion (March, June, July, Oct)- To run dry sampling at Wet Market - Noodle Operator (March, June, Sept) - 2 carton per month per distributor- To run National trade offer to increase distribution and volume sales
- To run TVC (RM600,000), radio (300 spots), magazine (4 insertions), online (facebook)- To run KAFA sponsorship and ground events- To run consumer promotion - Value pack (April, June and Oct) and Banded promotion (April, June and November).- To run consumer price cut and block display (March - May and Sept-Nov)- To run wholesaler program (March, April, May and June)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run National trade offer to increase distribution and volume sales
- To produce new TVC and run TVC(RM500,000), radio (200 spots), magazine (2 insertions), and online marketing (facebook)- To run consumer promotion - Value pack (Jan-March, May-July and Sept-Nov) and Banded promotion (April-May and Dec).- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Value pack (Feb-March and Sept-Nov) and Banded promotion (April-May and Dec) and extra grammage (June, July, August).- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM500,000), radio (200 spots), magazine (4 insertions), online (facebook)- To run consumer promotion - Value pack (Feb - April, June-August and Sept-Nov) and Banded promotion (Jan, May and Dec).- To run block display (Feb - April and Sept-Nov) - To run Secondary School event - to increase awareness and education on Tepung Cucur - To run National trade offer and Special trade offer to increase distribution and volume sales
- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Value pack (June-August and Banded Promo (June - August)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Consumer price cut (March-May and July-August)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run National trade offer to increase distribution and volume sales
- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Value pack (Feb - April, June-August and Sept-Nov) and Banded promotion (Jan, May and Dec).- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Value pack (Feb - April, June-August and Sept-Nov) and Banded promotion (Jan, May and Dec).- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run National trade offer to increase distribution and volume sales
- To run National trade offer to increase distribution and volume sales
- To run TVC (RM600,000), radio (90 spots), magazine (6 insertions), online (facebook), Lorry Sticker (6 unit)- To run consumer promotion - price cut (Feb, March, August and Oct), Value pack (June-July)
and Banded promotion (May, Sept, Nov).
- To run Wet sampling- To run HTO Promo - Mailer (Feb, June, July and Sept)- To run block display (Feb, June, July and Sept)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM626,200), radio (90 spots), magazine (8 insertions), online (facebook), Lorry Sticker (6 unit), Shop Signage (4 unit)- To run consumer promotion - Price Cut (March - May), Banded Promo (June-July), Value pack (July - Sept), Bundle Promo (Oct-Dec)- To run Wholesaler program (March-May and Sept-Nov) 2103 2012- To run Sampling program (March-May, August-Sept and Oct-Dec) 2,860 2,836 - To run block display (March-May, July-Sept and Oct-Dec) 5,439 5,051 - To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Price Cut (March, May, June, July, Sept), Banded Promo (April, Oct, Nov, Dec), Premium Gift (May, June, Dec)- To run Sampling (Wet and Dry)- To run Agent program (start Feb) - To run Restaurant program - Ice Blanded (start March) and KAFA (Start Jan)- To run block display (May, June)- To develop POSM - Woven bag, T-shirt, Cap, Table sticker- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Banded Promotion (March - May and July-Sept)- To run Wholesaler program (March-May) - To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Extra Grammage (March-April), Banded Promotion (June - August), and Premium Gift (Sept)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Value pack (Feb - April, June-August and Sept-Nov) and Banded promotion (Jan, May and Dec).- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Value pack (Feb - April, June-August and Sept-Nov) and Banded promotion (Jan, May and Dec).- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Value pack (Feb - April, June-August and Sept-Nov) and Banded promotion (Jan, May and Dec).- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - price cut (Feb, March, August and Oct), Value pack (June-July) and Banded promotion (May, Sept, Nov).- To develop POSM - Recipi booklet, Plastic Apron
- To run Wet Market program- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - price cut (Feb, June and Sept), Value pack (June-July) and Banded Promo (March, May, Oct).- To run dry sampling at Wet Market - Fish Operator (March, June, Sept) - 2 carton per month per distributor- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - price cut (Feb - April and Sept-Nov), Value pack (June-July) and Banded promotion (Jan, May and Dec).- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run block display (March-May, July-Sept and Oct-Dec)- To run National trade offer to increase distribution and volume sales
- To run consumer promotion - Value pack (Jan-March, May-July and Sept-Nov) and Banded promotion (April-May and Dec).- To run consumer price cut and block display (March - May and Sept-Nov)- To run wholesaler program (Feb - April and Sept-Oct)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To develop POSM - Recipi booklet, Plastic Apron- To run Wet Market program- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run trade program - School & Ko-op package and Retailer package- To develop POSM - Poster (Restaurant)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM240,000), magazine (8 insertions), online (facebook) 2103 2012- To run consumer promotion - price cut (June - August and Sept-Nov), Value pack (March-May) - 174 - To run block display (March-May and Sept-Nov) 302 54 - To run HTO Promo - Mailer (March, April, May and June) 131 198 - To run wholesaler program (March - May and Sept-Oct) 230 183 - To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM600,000), radio (90 spots), magazine (8 insertions), online (facebook), Lorry Sticker (6 unit)- To run consumer promotion - price cut (June - August and Sept-Nov), Value pack (March-May), 2103 2012 and Premium Gift (March - April) 241 148 - To run block display (March-May and Sept-Nov) 254 193 - To run HTO Promo - Mailer (March, April, May and June) 358 152 - To run wholesaler program (March - May and Sept-Oct) 210 146 - To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM240,000), magazine (8 insertions), online (facebook)
- To run consumer promotion - price cut (June - August and Sept-Nov), Value pack (March-May) 2103 2012- To run block display (March-May and Sept-Nov) 350 678- To run HTO Promo - Mailer (March, April, May and June) 517 579- To run wholesaler program (March - May and Sept-Oct) 1484 450- To run National trade offer and Special trade offer to increase distribution and volume sales
- To increase distribution level thru trade incentive- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM600,000), radio (150 spot), magazine (8 insertions), online (facebook) and Lorry sticker (14 units)- To run consumer promotion - price cut (March-April), Banded Promo (May-July), and Premium Gift (August-Sept and Nov-Dec)- To run HTO Promo - Mailer (March, May, August and Nov)- To run block display (March, May, August and Nov) 2103 2012- To run National hypermarket roadshow 536 339- To run Trade program (March-May and Sept-Nov) 565 342- To run National trade offer and Special trade offer to increase distribution and volume sales
- To increase distribution level thru special trade offer- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM600,000), radio (150 spot), magazine (8 insertions), online (facebook) and Lorry sticker (14 units)- To run consumer promotion - price cut (March-April), Banded Promo (May-July), Premium Gift (August-Sept and Nov-Dec)- To run HTO Promo - Mailer (March, May, August and Nov)- To run block display (March, May, August and Nov)- To run National hypermarket roadshow- To run Trade program (March-May and Sept-Nov)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM1,000,000), radio (200 spot), magazine (8 insertions), online (facebook), Lorry sticker (14 units), Shop Signage (25 units)- To run consumer promotion - price cut (March-April and Nov-Dec), Banded Promo (May-July), Premium Gift (Sept-Oct)- To run HTO Promo - Mailer (March, May, Sept and Nov)- To run block display (March, May, Sept and Nov)- To run Trade program (March-May and Sept-Nov)- To run POSM - Resipi booklet, standee rack, table display, shelf talker- To run dry Sampling (Feb - April and June-August)- To run wholesaler program (Feb - April and Sept-Oct)- To run National trade offer and Special trade offer to increase distribution and volume sales
- As per New Product Identity
- As per New Product Identity
- As per New Product Identity
- As per New Product Identity
- As per New Product Identity
- As per New Product Identity
- As per Marketing Plan Pet Food
######
ADABI CONSUMER INDUSTRIESSALES PROJECTION 2014
FOR TOTAL COMPANY SALES (BY VALUE)
PRODUCT
NEW PRODUCTS 2014
1. SAMBAL BELACAN (April)75.00 - SAMBAL BELACAN IKAN BILIS75.00 - SAMBAL BELACAN MANGGA
TOTAL SAMBAL BELACAN
2. BAKED BEAN (April)55.00 - BAKED BEAN ORIGINAL55.00 - BAKED BEAN CHEESE
TOTAL BAKED BEAN
3. TAUCHU (March)32.40 - TAUCHU
TOTAL TAUCHU
4. SARDIN (April)89.95 - KARI SARDIN
TOTAL SARDIN
5. KARI IN CAN (February)134.60 - KARI KAMBING
TOTAL KARI CAN FOOD
6. TELUR MATE (March)
87.20 - TELUR MATE ORIGINAL87.20 - TELUR MATE SPICY87.20 - TELUR MATE KIDS
105.20 - TELUR MATE ORIGINAL105.20 - TELUR MATE SPICY105.20 - TELUR MATE KIDS
TOTAL TELUR MATE
7. PET FOOD (January)19.10 - TUNA POUCH19.10 - OCEAN FISH POUCH19.10 - SARDIN & TUNA POUCH19.10 - MACKEREL POUCH61.75 - TUNA 400GM61.75 - OCEAN FISH 400GM61.75 - SARDIN & TUNA 400GM
TOTAL PET FOOD
TOTAL NEW PRODUCTS 2014
ADABI CONSUMER INDUSTRIESSALES PROJECTION 2014
FOR TOTAL COMPANY SALES (BY VALUE)
PACKINGTOTAL 2014 AMS
VALUE VALUE(RM) (RM)
24X200GM 931,950 103,55024X200GM 931,950 103,550
1,863,900 207,100
24X425GM 363,000 40,33324X425GM 363,000 40,333
726,000 80,667
24X180GM 356,400 35,640 356,400 35,640
24X425GM 2,014,880 223,876 2,014,880 223,876
24X280GM 605,700 55,064 605,700 55,064
8X16X16GM 871,302 87,1308X16X16GM 871,302 87,1308X16X16GM 871,302 87,130 4X8X100GM 761,227 76,123 4X8X100GM 761,227 76,123 4X8X100GM 761,227 76,123
4,897,589 489,759
24X85GM 1,571,166 130,93124X85GM 523,531 43,62824X85GM 348,766 29,06424X85GM 1,047,635 87,303
24X400GM 894,140 74,512 24X400GM 447,688 37,307 24X400GM 447,688 37,307
5,280,613 440,051
15,745,082 1,532,156
ADABI CONSUMER INDUSTRIESSALES PROJECTION 2014
FOR TOTAL COMPANY SALES (BY VALUE)
TOTAL 2014 AMSVOLUME VOLUME
(CTN) (CTN)
12,426 1,381 #REF!12,426 1,381 #REF!24,852 2,761 #REF!
#REF!
6,600 733 #REF!6,600 733 #REF!
13,200 1,467 #REF!
11,000 1,100 #REF!11,000 1,100 #REF!
22,400 2,489 #REF!22,400 2,489 #REF!
4,950 450 #REF!4,950 450 #REF!
9,992 999 #REF!9,992 999 #REF!9,992 999 #REF!7,236 724 #REF!7,236 724 #REF!7,236 724 #REF!
51,684 5,168 #REF!
82,260 6,855 #REF!27,410 2,284 #REF!18,260 1,522 #REF!54,850 4,571 #REF!14,480 1,207 #REF!7,250 604 #REF!7,250 604 #REF!
211,760 17,647 #REF!
339,846 31,082 14,212,926