sales performance motivation

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Post on 18-Oct-2014

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The key to growth is winning more new business and the key to winning new customers is sales (with support from marketing of course). 3 key ideas to grow your business through Sales Performance Motivation

TRANSCRIPT

Page 1: Sales Performance Motivation
Page 2: Sales Performance Motivation

Problemthe

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Have your

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Dried up?

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www.flickr.com/photos/mwichary/3690887427

Come to a sudden stop?

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Do you feel like this?

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or this?

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Solutionthe

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erentf

difthink

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“All failure is failure to adapt, all success is

successful adaptation.”- Max McKeown, Adaptability: The Art of

Winning In An Age of Uncertainty

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See the world through new eyes

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www.flickr.com/photos/12023825@N04/2898021822

What is your Sales

Improvement Plan?

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NEW WORLD

OLD THINKING

FAIL

X

=

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Prisoners of the past

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The old Golden Rule in Sales was:

Find out what your customers

want, and give it to them.

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Give your customers the ability

to do what they can’t currently

do but would want to if they only

knew it was possible.

The new Golden Rule in Sales is:

Page 17: Sales Performance Motivation

Sales success rates go way up

when you identify an “unconsidered

need” that your product or services

uniquely addresses.

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www.flickr.com/photos/camdiluv/5788194542

Sell to their right-brains

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19

Decision

Drivers

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Develop a Winner’s Mindset1

Always be Prospecting2

Double your Conversion Rate3

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What are the personal

characteristics of

Top Sales Performers?

Question 1:

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Rank in order of importance:

• Creativity

• Tenacity

• Integrity

• Curiosity

• Passion

• Empathy

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1. Empathy

2. Integrity

3. Passion

4. Creativity

5. Tenacity

6. Curiosity

…to build rapport

…to build trust

…to build interest

…to build the right solution

…to close the deal

…to build understanding

Research found:

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You can’t teach an old dog new tricks

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“Attitude is a choice, and its available to all.”

Sales Attitude

- Seth Godin

“What actually separates

winners from losers isn’t talent, its attitude.”

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Sharpen your sales attitude

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Get

(Make A Difference)

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Develop a Winner’s Mindset1

Always be Prospecting2

Double your Conversation Rate3

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What single attribute determines long term

sustainable over-achievement in sales?

Question 2:

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Your personal commitment to….

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Always be Prospecting

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Building your opportunity pipeline

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Knocking on every door

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The Sales Cycle

Prospection Qualification Proposal CloseNegotiation

Time

Prospects Conversion Rate

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36

P CRx SALES=

P = Number of prospects

CR = Conversion Rate

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37

P CRx SALES=

10 33% (Typically 25%-50%)

Example 1

S = 3

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38

P CRx SALES=

10 40%

Example 2

S = 4*Requires considerable effort. Not easily sustainable

*

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39

P CRx SALES=

33%

Example 3

S = 6*Requires less effort. Is sustainable

20 *

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“Eighty percentof success isshowing up.”

- Woody Allen

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Develop a Winner’s Mindset1

Always be Prospecting2

Double your Conversation Rate3

Page 42: Sales Performance Motivation

What 3 things do top

sales achievers that

deliver maximum impact

to their sales results?

Question 3:

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1. They are Future Focused

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They deal with change

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Make strategic choices

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Are highly adaptable

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Manage ambiguity

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2. They have a Sales Game Plan

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What is your Calling Plan?

1. Who are you going to meet?

2. When are you going to meet them?

3. What are your sales objectives for the

meeting?

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source: www.corporatevisions.com

They lead their customers through the Buyer’s Journey

1 32

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They Educate

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They Inspire

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Give your customers the ability to

do what they can’t currently do

but would want to if they only

knew it was possible.

They systematically practice

the new Golden Rule in Sales:

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3. They demystify: Value vs Price

Products ServicesExperienceCustomer

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They get their message heard

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4. Sell to different Behavioural Styles

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Options Preference

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Procedure Preference

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Then, they create a sense of urgency

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They execute consistently

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Recommended reading

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What did sales winners do?* 1. Educated me with new ideas or perspectives

2. Collaborated with me

3. Persuaded me we would achieve results

4. Listened to me

5. Understood my needs

6. Helped me avoid potential pitfalls

7. Crafted a compelling solution

8. Depicted purchasing process accurately

9. Connected with me personally

10.Overall value from the company is superior to others*What Sales Winners Do Differently, RAIN Group, 2013

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1. Success in sales is simple, but not easy

2. Negotiation skills -> Prospecting skills

3. Closing mindset -> Collaborative selling

Page 64: Sales Performance Motivation

David R Ednie

President & CEO

SalesChannel Europe

Ph: +33 676 60 09 25 (FR)

Email: [email protected]

Website: www.saleschannel-europe.com