sales marketing of bajaj automobiles
TRANSCRIPT
A PROJECT REPORT
ON
SALES MARKETING OF BAJAJ AUTOMOBILES
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION(B.B.A.)TO GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY
SUBMITTED TO: SUBMITTED BY:Mr.RAJESH BAJAJ DIVYA SHARMA
BBA 6TH SEM
0611701704
TECNIA INSTITUTE OF ADVANCED STUDIES (Affiliated to Guru Gobind Singh Indraprastha University)
1
DECLARATION
I hereby declare that this project entitled “SALES MARKETING OF BAJAJ AUTOMOBILES” is an original work and the same has not been submitted to any another institute for any other degree.
All sources of information and help are authentic and have been acknowledged in the project report.
DIVYA SHARMA(STUDENT)
2
CERTIFICATE
This is to certify that Divya Sharma,student of BBA 6th sem of Tecnia Institute of Advanced Studies affiliated to “Guru Gobind Singh IndraprasthaUniversity,Delhi”has completed her project under my supervision.She madethis project with my complete satisfaction and as per the requirement of thecourse.
Mr Rajesh BajajProject GuideFaculty(TIAS)
3
ACKNOWLEDGEMENT
With an overwhelming sense of gratitude,I acknowledge the valuable guidance and consistent encouragement extended to me by our knowledgeable faculty members with whose guidance,I am able to accomplish this endeavor.Their technical acumen and years of experience have provided me with crucial inputs at a critical stage.
I am especially thankful and grateful to my project guideMr RAJESH BAJAJ who motivated and helped me in completing myproject.
STUDENTDIVYA SHARMA
4
TABLE OF CONTENTS
CHAPTER- 1 Page no. INTRODUCTION 6COMPANY PROFILE 7PRODUCTS PROFILE 14
CHAPTER-2SIGNIFICANCE AND MANAGERIAL USEFULNESS 27 OBJECTIVES 28SCOPE OF STUDY 28 METHODOLOGY 30
CHAPTER-3CONCEPTUAL DISCUSSION 31
CHAPTER-4DATA ANALYSIS 38SWOT ANALYSIS 43
CHAPTER-5ANNUAL REPORTS 47
CHAPTER-6SUGGESTIONS AND RECOMMENDATIONS 54
CHAPTER- 7 BIBLIOGRAPHY 55
5
INTRODUCTION
BAJAJ Brand is the visual expression of our thoughts and actions.
It conveys to everyone our intention to constantly inspire confidence.
Our customers are the primary audience for our brand.
Indeed, our Brand Identity is shaped as much by their belief in Bajaj as it is
by our own vision. Everything we do is always reinforce the distinctiveness
and the power of our brand. We do this by living our brand essence and by
continuously seeking to enhance our customers’ experience.
In doing so, we ensure a special place for ourselves in the hearts and the
minds of our customers.
Our Brand Essence
Our brand essence encapsulates our mission at Bajaj.
It is the singular representation of our terms of endearment with our
customers.
It provides the basis on which we grow profitably in the market.
Blending together youthful creativity and competitive technology to exceed
the spoken and the implicit expectations of our customers.
By challenging the given. By exploring the unknown and thereby stretching
ourselves towards future.
6
COMPANY PROFILE
Bajaj Auto has a technical tie-up with Kawasaki Heavy Industries of Japan
to produce a range of the latest, state-of-art two-wheelers in India. Since the
tie-up in 1986, Bajaj Auto has launched KB100, KB RTZ, KB125, 4S, 4S
Champion, Boxer, Caliber, Caliber115, Wind125 and India's first real
cruiser bike, the Kawasaki Bajaj Eliminator. A Fortune 500 company with a
turnover of USD 10 billion (Rs. 45,840crore), Kawasaki Heavy Industries
has crafted new technologies for over a hundred years. These technologies
have redefined space systems, aircrafts, jet engines, ships, locomotive,
energy plants, construction machinery, automation systems, apart from a
range of high quality, high reliability two-wheelers. Kawasaki has given the
world its legendary series of 600-1200cc Ninja and1600 Vulcan bikes.
Straight from Kawasaki design boards, the Kawasaki Bajaj Eliminator
redefines the pleasure of "biking" in looks as well as performance.
Our Brand Values
Brand values: Learning, Innovation, Perfection, Speed and Transparency.
Bajaj constantly inspires confidence through excitement engineering.
Learning:
Learning is how we ensure proactivity.
It is a value that embraces knowledge as the platform for building well
informed, reasoned, and decisive actions.
Innovation:Innovation is how we create the future.
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It is a value that provokes us to reach beyond the obvious in pursuit of that
which exceeds the ordinary.
Perfection:
Perfection is how we set new standards.
It is a value that exhibits our determination to excel by endeavouring to
establish new benchmarks all the time.
Speed:
Speed is how we convey clear conviction.
It is a value that keeps us sharply responsive, mirroring our commitment
towards our goals and processes.
Transparency:
Transparency is how we characterise ourselves.
It is a value that makes us worthy of credibility through integrity, of trust
through sensitivity and of loyalty through interdependence
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HISTORICAL BACKGROUND
2005
December Bajaj Dicsover launched
June Bajaj Avenger launched
February Bajaj Wave launched
2004
Sept/Oct Bajaj Discover DTS-i launched
August New Bajaj Chetak 4 stroke with Wonder Gear launched
May Bajaj CT100 Launched
January Bajaj unveils new brand identity, dons new symbol, logo and brandline
2003
October Pulsar DTS-i is launched.
October 107,115 Motorcycles sold in a month.
July Bajaj Wind 125,The World Bike, is launched in India.
February Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive motorcycle
segment.
2001
November Bajaj Auto launches its latest offering in the premium bike segment ‘Pulsar’.
January The Eliminator is launched.
2000
The Bajaj Saffire is introduced.
1999
Caliber motorcycle notches up 100,000 sales in record time of 12 months.
Production commences at Chakan plant.
1998
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June 7th Kawasaki Bajaj Caliber rolls out of Waluj.
July 25th Legend, India’s first four-stroke scooter rolls out of Akurdi.
October Spirit launched.
1997
The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are introduced.
1995
November
29 Bajaj Auto is 50.
Agreements signed with Kubota of Japan for the development of diesel engines
for three-wheelers and with Tokyo R&D for ungeared Scooter and moped
development.
The Bajaj Super Excel is introduced while Bajaj celebrates its ten millionth
vehicle.
One million vehicles were produced and sold in this financial year.
1994
The Bajaj Classic is introduced.
1991
The Kawasaki Bajaj 4S Champion is introduced.
1990
The Bajaj Sunny is introduced.
1986
The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are introduced.
500,000 vehicles produced and sold in a single financial year.
1985
November The Waluj plant inaugurated by the erstwhile President of India, Shri Giani
Zail Singh.
Production commences at Waluj, Aurangabad in a record time of 16 months.
1984
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January 19 Foundation stone laid for the new Plant at Waluj, Aurangabad.
1981
The Bajaj M-50 is introduced.
1977
The Rear Engine Autorickshaw is introduced.
Bajaj Auto achieves production and sales of 100,000 vehicles in a single
financial year.
1976
The Bajaj Super is introduced.
1975
BAL & Maharashtra Scooters Ltd. joint venture.
1972
The Bajaj Chetak is introduced.
1971
The three-wheeler goods carrier is introduced.
1970
Bajaj Auto rolls out its 100,000th vehicle.
1960
Bajaj Auto becomes a public limited company. Bhoomi Poojan of Akurdi
Plant.
1959
Bajaj Auto obtains licence from the Government of India to manufacture two-
and three-wheelers.
1948
Sales in India commence by importing two- and three-wheelers.
1945
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November
29
Bajaj Auto comes into existence as M/s Bachraj Trading Corporation Private
Limited.
ORGANIZATIONAL CHART
Board of Directors
Rahul Bajaj Chairman
Madhur Bajaj Vice Chairman & Whole-Time Director
Rajiv Bajaj Managing Director
Sanjiv Bajaj Executive Director
D.S. Mehta Whole-Time Director
Kantikumar R. Podar Director
Shekhar Bajaj Director
D.J. Balaji Rao Director
J.N. Godrej Director
S.H. Khan Director
Mrs. Suman Kirloskar Director
Naresh Chandra Director
Nanoo Pamnani Director
Manish Kejriwal Director
Committees of the Board
Audit Committee
S.H. Khan Chairman
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J.N. Godrej
Nanoo Pamnani
D.J. Balaji Rao
Naresh Chandra
Shareholders’ & Investors’ Grievance committee
D.J. Balaji Rao Chairman
J.N. Godrej
Naresh Chandra
Remuneration committee
D.J. Balaji Rao Chairman
S.H. Khan
Naresh Chandra
PRODUCTS PROFILE
BAJAJ AVENGER
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Engine 4 Stroke, Single Cylinder, Air Cooled
Cubic Capacity 178.6cc
Max. Power 16.5 BHP @ 8000rpm
Gear Box 5 Speed
Ignition CDI
Front Brakes Disc
Rear Brakes Drum
Front Tyre 90/90 X 17
Rear Tyre 130/90 X 15
Wheelbase 1475mm
Ground Clearance 0mm
Dry Weight 154 Kg
Tank Capacity 14 Litres
BAJAJ DISCOVER ELECTRICSTART
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Engine 4 Stroke, Single Cylinder, Air Cooled
Cubic Capacity 124.52cc
Max. Power 11.51 BHP @ 8000rpm
Gear Box 4 Speed
Ignition CDI
Front Brakes 130mm Drum
Rear Brakes 130mm Drum
Front Tyre 2.75 X 17
Rear Tyre 3.00 X 17
Wheelbase 1305mm
Ground Clearance 0mm
Dry Weight 129 Kg
Tank Capacity 10 Litres
Price On Road Mumbai Rs. 50710
BAJAJ PULSAR
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Engine 4 Stroke, Single Cylinder, Air Cooled
Cubic Capacity 143.9cc
Max. Power 13.02 BHP @ 8500rpm
Gear Box 5 Speed
Ignition CDI
Front Brakes 240mm Disc
Rear Brakes 130mm Drum
Front Tyre 2.75 X 18
Rear Tyre 100/90 X 18
Wheelbase 1320mm
Ground Clearance 155mm
Dry Weight 134 Kg
Tank Capacity 18 Litres
Price On Road Mumbai Rs. 58700
Colours Black, Silver, Blue & Red
BAJAJ WAVE
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Model: Bajaj Wave DTS-i
Year: 2006
Category: Scooter
Rating: Do you know this bike?
Click here to rate it. We miss 1 vote to show the rating.
Engine and transmission
Displacement: 110.00 ccm (6.71 cubic inches)
Engine type: Single cylinder
Stroke: 4
17
Power: 8.00 HP (5.8 kW))
Torque: 1.22 Nm (0.1 kgf-m or 0.9 ft.lbs)
Fuel system: Injection
Ignition: CDI Electronic
Cooling system: Air
Transmission
type
final drive:
Belt
Physical measures
Weight incl. oil,
gas, etc:110.0 kg (242.5 pounds)
Wheelbase: 1,225 mm (48.2 inches)
Chassis and dimensions
Front brakes: Expanding brake (drum brake)
Rear brakes: Expanding brake (drum brake)
Speed and acceleration
Other specifications
Fuel capacity: 5.00 litres (1.32 gallons)
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BAJAJ WIND 125
Model: Bajaj Wind 125
Year: 2006
Category: Sport
Rating: 68.9 out of 100. Show full rating and compare with other
bikes
Engine and transmission
Displacement: 124.60 ccm (7.60 cubic inches)
Engine type: Single cylinder
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Stroke: 4
Power: 10.80 HP (7.9 kW)) @ 8500 RPM
Torque: 9.80 Nm (1.0 kgf-m or 7.2 ft.lbs) @ 7500 RPM
Cooling system: Air
Gearbox: 5-speed
Transmission
type
final drive:
Chain
Physical measures
Weight incl. oil,
gas, etc:121.0 kg (266.8 pounds)
Wheelbase: 1,260 mm (49.6 inches)
Chassis and dimensions
Front brakes: Single disc
Rear brakes: Expanding brake (drum brake)
Speed and acceleration
Other specifications
Fuel capacity: 13.00 litres (3.43 gallons)
Reserve fuel
capacity:2.00 litres (0.53 gallons)
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BAJAJ CT 100
Engine
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Type 4 stroke
Cooling Type Air Cooled
Displacement 99.27 cc
Max Power 8.2 bhp( 6.03 kW) @ 7500 rpm
Max Torque 8.05 Nm @ 4500 rpm
Ignition Type C.D.I
Carburettor Keihin-Fie
Transmission Type 4 speed gear box
Electrical System
System 12 V, AC+DC
Head Light 35/35 W
Horn 12 V, DC
Chassis
Chassis Type Tubular construction
Suspension
Front Suspension Telescopic
Rear Suspension Swing arm type with dual co-axial springs
(spring-in-spring) and hydraulic shock absorbers
Tyres
Front Tyre Size 2.75 x 17, 4/6 PR
Rear Tyre Size 3.00 x 17, 6 PR
Brakes
Front Brakes Mechanical expanding shoe, Friction type
Rear Brakes Mechanical expanding shoe, Friction type
Fuel Tank
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Fuel Tank Capacity 10.5 litres
Reserve Capacity 2.2 litres
Dimensions
Overall length 1945 mm
Overall width 770 mm
Overall height 1065 mm
Wheel Base 1235 mm
BAJAJ GC 1000
Engine
Type Four Stroke, Single Cylinder, IDI, Compression Ignition
Cooling Type Forced Air Cooled
Displacement 416 cc
Max Power 8.5 bhp( 6.25 kW) @ 3600 rpm
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Max Torque 20 Nm @ 2400 rpm
Ignition Type Electric start
Transmission Type 4 forward & 1 reverse gear
Clutch Type Single plate,dry friction type,foot operated
Electrical System
System System 12V DC
Chassis
Chassis Type Semi Monocoque
Suspension
Front Suspension Antidive leading link with helical compression spring & shock absorber
Rear Suspension Independent suspension with spring & shock absorber
Tyres
Front Tyre Size 4.5x10,8PR
Rear Tyre Size 4.5x10,8PR
Brakes
Front Brakes Hydraulic brakes with auto adjuster
Rear Brakes Hydraulic brakes with auto adjuster
Fuel Tank
Fuel Tank Capacity 8 litres
Dimensions
Overall length 2960 mm
Overall width 1375 mm
Overall height 1810 mm
Wheel Base 2025 mm
Ground Clearance 170 mm
Minimum Turning Radius 2.75 m
GVW 990 kg
Loading Tray
Length (Pick up) 1500 mm
Width (Pick up) 1325 mm
Height (Pick up) 250 mm
Length (HiDec) 1500 mm
Width (HiDec) 1325 mm
Height (HiDec) 1050 mm
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BAJAJ RE DISEL MEGA
Engine
Type 4 stroke, single cylinder, compression ignition
Cooling Type Forced Air Cooled
Displacement 416.6 cc
Max Power 8.5 bhp( 6.25 kW) @ 3600 rpm
Max Torque 20 Nm @ 2400 rpm
Ignition Type Electric start
Clutch Type single plate, dry friction, foot operated
Electrical System
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System 12 V, DC
Chassis
Chassis Type Semi monocoque chassis with stamped members welded
Suspension
Front Suspension Antidive link with helical coil compression spring & shock
absorbers
Rear Suspension Swing arm with helical coil compression spring & shock
absorbers
Tyres
Front Tyre Size 4.5x10,8PR
Rear Tyre Size 4.5x10,8PR
Brakes
Front Brakes Hydraulic brakes with tandem mater cylinder & auto adjuster
Rear Brakes Hydraulic brakes with tandem mater cylinder & auto adjuster
Fuel Tank
Fuel Tank Capacity 8 litres
Dimensions
Overall length 3090 mm
Overall width 1375 mm
Overall height 1880 mm
Wheel Base 2025 mm
Ground Clearance 170 mm
GVW 876 kg
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SIGNIFICANCE AND MANAGERIAL USEFULNESS OF THE STUDY
It isn't surprising that the company is in no mood to take its hand off the
throttle. As Brijmohan Lall Munjal, the Chairman, BAJAJ Motors succinctly
puts it, "We pioneered India's motorcycle industry, and it's our
responsibility now to take the industry to the next level. We'll do all it takes
to reach there.''
At BAJAJ, our goal is not only to sell you a bike, but also to help you every
step of the way in making your world a better place to live in. Besides its
will to provide a high-quality service to all of its customers, BAJAJ takes a
stand as a socially responsible enterprise respectful of its environment and
respectful of the important issues.
BAJAJ is strongly committed not only to environmental conservation
programmes but also expresses the increasingly inseparable balance between
the economic concerns and the environmental and social issues faced by a
business. A business must not grow at the expense of mankind and man's
future but rather must serve mankind.
27
OBJECTIVE AND SCOPE OF STUDY
Environmental policy
Towards creating and preserving a cleaner environment
Bajaj Auto Ltd., manufacturer of two and three wheeler vehicles is
committed to prevention of pollution, continual improvement of our
environmental performance and compliance with all applicable
environmental legislation and regulations.
Towards this, we shall strive to:
Create a proactive environment management system that addresses all
environmentally significant aspects related to our products and processes,
Minimise the generation of waste and conserve resources Through better
technology and practices, and Promote environmental awareness amongst
our employees and motivate them to fulfill our commitments.
Quality Policy
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We at Bajaj Auto continue to firmly believe in providing the customer Value
for money, for years through our products and services. This we shall
maintain and improve.
In our decision making, quality, safety and service will be given as much
consideration as productivity, cost and delivery.
Quality shall be built into every aspect of our work life and business operations. Quality
improvements and customer satisfaction shall be the responsibility of every employee.
TPM Policy
We at Bajaj Auto adopt Total Productivity Maintenance as a means of
creating a safe and participative work environment in which all employees
target the elimination of losses in order to continuously enhance the
capacity, flexibility, reliability and capability of its processes, leading to
higher employee morale and greater organizational profitability.
.
29
METHODOLOGY
BAJAJ Motors takes considerable pride in its stakeholder relationships,
especially ones developed at the grassroots. The Company believes it has
managed to bring an economically and socially backward region in
Dharuhera, Haryana, into the national economic mainstream.
An Integrated Rural Development Centre has been set up on 40 acres of land
along the Delhi-Jaipur Highway. The Centre-complete with wide approach
roads, clean water, and education facilities for both adults and children-now
nurtures a vibrant, educated and healthy community
The Foundation has adopted various villages located within vicinity of the
BAJAJ factory at Dharuhera for integrated rural development. This includes:
Installation of deep bore hand pumps to provide clean drinking water.
Constructing metalled roads and connecting these villages to the
National Highway (NH -8).
Renovating primary school buildings and providing hygienic water
and toilet facilities.
Ensuring a proper drainage system at each of these villages to prevent
water-logging.
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Promoting non-conventional sources of energy by providing a 50 per cent subsidy on biogas plants.
CONCEPTUAL DISCUSSION
Awards
Product Award Year By
Mr. Rajiv Bajaj - Man of the year
2005
2005 Autocar Professional
Mr. Rajiv Bajaj - Automotive Man of
the year 2005
2005 Bike India & NDTV India
Bajaj CT 100 - Motorcycle Total
Customer Satisfaction Study 2005
2005 TNS Automotive
Bajaj Discover DTS-i - Bike of the
Year 2005
2005 OVERDRIVE Awards 2005
Bajaj Discover DTS-i - Indigenous
Design of the Year 2005
2005 OVERDRIVE Awards 2005
BAJAJ AUTO - Bike Maker of the
Year 2004
2004 ICICI Bank OVERDRIVE
Awards 2004
DTS-i Technology - Auto Tech of
the Year 2004
2004 ICICI Bank OVERDRIVE
Awards 2004
Bajaj Pulsar DTS-i Bike of the Year
2004
2004 ICICI Bank OVERDRIVE
Awards 2004
Wind 125 Two Wheeler of the Year
2004
2004 CNBC AUTOCAR Awards 2004
Wind 125 Bike of the Year 2004 2004 Business Standard Motoring
Bajaj Pulsar 180 DTS-i BBC World 2003 BBC World Wheels Award 2003
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Wheels Viewers Choice Two
Wheeler of Year 2003
Bajaj Pulsar 180 DTS-i BBC World
Wheels Award for Best Two
Wheeler between Rs 55,000 to Rs
70,000
2003 BBC World Wheels Award 2003
Bajaj Pulsar 150 DTS-i BBC World
Wheels Award for Best Two
Wheeler between Rs 45,000 to Rs
55,000
2003 BBC World Wheels Award 2003
Bajaj Boxer AT KTEC BBC World
Wheels Award for Best Two
Wheeler under Rs 30,000
2003 BBC World Wheels Award 2003
Bajaj Pulsar - Motorcycle Total
Customer Satisfaction Study
2003 NFO Automotive
Bajaj Pulsar - Bike of the year 2003 ICICI Bank OVERDRIVE
Awards 2003
Bajaj Pulsar - Most exciting bike of
the year
2002 OVERDRIVE Awards
Bajaj Eliminator - Bike of the year 2002 OVERDRIVE Awards
Bajaj Eliminator - Most exciting bike
of the year
2001 OVERDRIVE Awards
Award Year By
All India Trophy for Highest
Exporter
1998-99 EEPC
Focus LAC Award for
Outstanding Performance
1998-99 India Trade Promotion
Organisation
Export Excellence 1998-99 EEPC
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Certificate of Merit 1998-99 India Trade Promotion
Organisation
Award for Export Excellence 1997-98 EEPC
Export Excellence 1997-98 MCCIIA
All India Trophy for Highest
Exporter
1997-98 EEPC
Top Exporter Shield - Western
Region
1996-97 EEPC
Export Excellence 1996-97 MCCIA
Regional Top Exporter - Large
Scale Manufacturer
1995-96 EEPC
Highest Export Performance 1995-96 EEPC
Outstanding Export Performance 1995-96 Government of India, Ministry of
Commerce
Export Excellence Award 1995-96 MCCIA
Top Exporter Shield - Western
Region
1995-96 EEPC
Certificate of Merit 1995-96 Government of India, Ministry of
Commerce
Award for Export Excellence 1994-95 EEPC
Regional Top Exporter - Large
Scale Manufacturer
1994-95 EEPC
All India Special Shield -
Consumer Durables Exporter
1994-95 EEPC
National Export award for
Outstanding Performance
1994-95 Government of India, Ministry of
Commerce
Western Region Top Export
Award
1994-95 EEPC
All India Special Shield - 1994-95 EEPC
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Consumer Durables
Regional Special Shield - Capital
Goods Category
1993-94 EEPC
Award for Export Excellence 1993-94 EEPC
Capital Goods Export 1992-93 EEPC
Regional Special Shield - Capital
Goods Category
1990-91 EEPC
Certificate of Export Excellence 1986-87 EEPC
Certificate of Export Recognition 1980-81 EEPC
Certificate of Export Recognition 1979-80 EEPC
Award for Export Excellence 1979-80 EEPC
Certificate of Merit 1978-79 Government of India, Ministry of
Commerce
Certificate of Export Recognition 1978-79 EEPC
Award for Export Excellence 1977-78 EEPC
Certificate of Export Recognition 1977-78 EEPC
Export Promotion 1976 FICCI
Golden Jubilee Export Year
Award
1976 FICCI
Export Excellence 1975-76 EEPC
Safety Award Year By
Meritorious Performance in
Industrial Safety
for three consecutive years
2001 National Safety Council
Certificate of Excellence 2001 National Safety Council
Achieving Lowest Average 2001 National Safety Award
34
Frequency Rate
Achieving Lowest Average
Frequency Rate
2000 National Safety Award
Meritorious Performance in
Industrial Safety
for three consecutive years
2000 National Safety Council
Achieving Longest Accident-free
Period under Heavy Engineering
Industries Group
1999 National Safety Council
Meritorious Performance in
Industrial Safety
for three consecutive years
1999 National Safety Council
Achieving Longest Accident-free
Period under Heavy Engineering
Industries Group
1998 Council of Industrial Safety
Achieving Lowest Average
Frequency Rate
1998 National Safety Award
Meritorious Performance in
Industrial Safety
for three consecutive years
1998 National Safety Council
Achieving Lowest Frequency
Rate under Heavy Engineering
Industries Group
1997 Council of Industrial Safety
Achieving Longest Accident-free
Period under Heavy Engineering
Industries Group
1997 Council of Industrial Safety
Longest Accident-free Period 1992 Council of Industries, Mumbai
Best Safety Performance 1989 CII
Longest Accident-free Period 1987 National Safety Council
35
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DATA ANALYSIS
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S.W.O.T ANALYSIS OF BAJAJ
SWOT Analysis is a tool used for understanding an organization's strengths,
weaknesses, opportunities and threats.
The SWOT Analysis tool can be used in identifying an organization's
strengths (S) and weaknesses (W), and examining the opportunities (O) and
threats (T) it is facing. The outcome from a SWOT Analysis enables
organizations to focus on strengths, minimize weaknesses, address threats,
and take the greatest possible advantage of opportunities available.
Strengths:
Our members value the professional designation.
We have a lower course fee structure than similar programs.
We provide good customer service.
Our instructors are highly-regarded in the profession.
We have a small staff and low overhead.
Weaknesses:
We are slow to make decisions and adapt to changes that affect the
profession.
The professional designation is rarely included as a condition of
employment.
42
We are overly dependent on key volunteers who developed and teach our
certification courses.
We do not have the resources to research the market and promote the
designation.
Opportunities:
Our business sector is expanding, with many future opportunities for
success
Our local council wants to encourage local businesses with work where
possible
Our competitors may be slow to adopt new technologies
Threats:
Will developments in technology change this market beyond our ability
to adapt?
A small change in focus of a large competitor might wipe out any market
position we achieve
43
PROBLEMS OF THE COMPANY AND THEIR SOLUTIONS
At BAJAJ, our goal is not only to sell you a bike, but also to help you at
every step in making your world a better place to live in. Besides its will to
provide a high-quality service to all of its customers, BAJAJ takes a stand as
a socially responsible enterprise respectful of its environment and respectful
of the important issues.BAJAJ is strongly committed not only to
environmental conservation programmes but also expresses the increasingly
inseparable balance between the economic concerns and the environmental
and social issues faced by a business. A business must not grow at the
expense of mankind and man's future but rather must serve mankind.
"We must do something for the community from whose land we
generate our wealth."
We at BAJAJ are committed to demonstrate excellence in our
environmental performance on a continual basis, as an intrinsic element
of our corporate philosophy.
To achieve this we commit ourselves to:
1. Integrate environmental attributes and cleaner production in all our
business processes and practices with specific consideration to
44
substitution of hazardous chemicals to strengthen the greening of supply
chain.
2. Continue product innovations to improve environmental
compatibility.Comply with all applicable environmental legislation and
also controlling our environmental discharges through the principles
of"alara" (as low as reasonably achieva).
3. Institutionalise resource conservation, in particular, in the areas of oil,
water, electrical energy, paints and chemicals.
4. Enhance environmental awareness of our employees and dealers /
vendors, while promoting their involvement in ensuring sound
environmental management.
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ANNUAL REPORT AND SALES PERFORMANCE
46
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50
SALES OF MOTORCYCLES IN LAST 2 YEARS
51
52
SALES PERFORMANCE FOR JULY 2006
Product For July 2006 Upto July 2006 For July 2005 Upto July 2005
Motorcycles 171,115 739,302 115,216 537,759
Geared Scooters 696 5,253 5,642 26,184
Ungeared Scooters 1,347 4,822 6,627 14,885
Step thrus - - - 870
Total 2 wheelers 173,158 749,377 127,485 579,698
Three Wheelers 26,663 97,538 22,585 75,896
Grand Total 199,821 846,915 150,070 655,594
Sales in numbers for the month of June 2006
1st July 2006
Product For June 2006 Upto June 2006 For June 2005 Upto June 2005
Motorcycles 183,549 568,187 130,710 422,543
Geared Scooters 3,301 4,557 7,640 20,542
Ungeared Scooters 1,335 3,475 2,987 8,258
Step thrus - - - 870
Total 2 wheelers 188,185 576,219 141,337 452,213
Three Wheelers 25,687 70,875 19,966 53,311
Grand Total 213,872 647,094 161,303 505,524
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RECOMMENDATIONS AND SUGGESTIONS
The company should concentrate more on sales and marketing
department so that more and more products can be sold out.
Advertisements should be the best method to advertise the products
and popular among the public.
Cheaper products(Motorcycles) should be introduced by the
company so that it can reach the middle class public.
Transparency should be made in between the product details and the
original product sold to the customers.
Company –customer ratio should be maintained.
54
BIBLIOGRAPHY
Books:-
Marketing Management – By Philip Kotler
Marketing Management- By C.B.Gupta
Magazines:-
Auto magazine Over drive magazine
Business today
Websites:-
www.bajajindia.com
www.google.com
www.msn.com
Newspapers:-
Times of India
The Indian Express
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