Salazon Chocolate Co. Sales Presentation���

January, 2014���

Key Points of Differentiation: ²  The Original Salted-Chocolate!

²  Fastest growing chocolate brand in Natural Channel!

²  100% USDA Organic

²  Single-Origin, Dominican Republic

²  Fair Trade Certified Cocoa

²  Rainforest Alliance Certified Cocoa

Salazon Chocolate Co. is a line of 100% organic salted-dark chocolate bars. Our chocolate is crafted in small batches and each bar is hand-sprinkled with our signature touch of natural sea salt.

Company Overview

Origin Story: Sitting around a campfire on a hiking trip, founders thought of the idea for the first salted chocolate/brand. Dark chocolate is a great, simple energy food and they often took it hiking. A dark chocolate bar with sea salt did not exist on the market. Key Points of Differentiation (cont’d):

² Only $3.99 for all bars ² Bean-to-Bar ² Proprietary formula ² 1% For The Planet Member ² Gluten Free, Non-GMO, Kosher, Vegan (except caramel) ² Partnerships with the Appalachian Trail Conservancy, the Pacific Crest Trail

Association, & the Continental Divide Trail Coalition

Company Overview

Single-Origin Hispaniola Cacao

Single-origin sourcing gives our chocolate a

multi-layered, complex flavor profile that blended

chocolates lack.

Single-origin sourcing has allowed us to build strong

relationships with our partners in the Dominican

Republic.

Benefits of Single-Origin

Hispaniola cacao is rare and incredibly distinctive.

This is what makes our chocolate so unique and

memorable.

Producing Hispaniola cacao requires extra time and care, but the result is

unparalleled.

Hispaniola Cacao

CONACADO: Our Co-op Partner

We source all of our cacao directly from CONACADO – a democratically-run

cooperative organization of small-scale producers in the Dominican Republic.

CONACADO farmers grow their cacao in ideal conditions – under the shade of canopy fruit-producing trees. About 85% of cacao grown by CONACADO’s farmers is certified organic, and

the organization plans to reach 100% in the near future.

CONACADO empowers cacao farmers to export their products directly to consumer

markets, thereby raising wages and reducing dependency on exploitative middlemen. The organization has also

implemented numerous agricultural and community development projects.

The original salted-chocolate!

This is the bar that started the

company.

Our most innovative bar has amassed a

loyal cult following.

Our best-selling bar has just a

touch of organic caramel for a unique, great

tasting bar with less sugar and fewer calories.

Organic turbinado cane sugar from Paraguay adds

texture and a bit of extra

sweetness to compliment the

sea salt.

Chocolate & coffee the

Salazon way. Sea salt balances the course-ground

coffee and produces a

unique taste.

Salazon Product Line We make our single-origin, salted dark chocolate bars exclusively with certified organic, Fair Trade and Rainforest Alliance Hispaniola cacao from the Dominican Republic. Additional ingredients are sprinkled on instead of incorporated into bars – this technique allows us to achieve superior taste, texture, and distinctiveness.

New Products

Our new spicy-sweet creation

truly merges the two flavors in

unique way. Just the right amount

kick!

Few flavors marry as well as

almonds and chocolate, except for salt, almonds and chocolate!

Organic toasted flakes of

unsweetened coconut from the Philippines with

Sea Salt from the coast of Brazil.

Retailers

Chocolate Category – Natural (SPINs)

Markets:    Total  US  -­‐  Natural  Channel   Periods:    Current  52  Weeks  Ending  2/23/2014  

Rank  Brand   Sum  of  Dollar  %  Chg  (Vs  Year  

Ago)  Sum  of  Unit  %  Chg  (Vs  Year  

Ago)   Price  per  oz.   Organic?   Fair  Trade?  

1   SALAZON  CHOCOLATE  CO   181   192.2    $                            1.33     Yes   Yes  2   LILYS   167.8   170.3    $                            1.53     No   Yes  3   COCO  POLO   156.8   148.5    $                            2.00     No     No  4   SEATTLE  CHOCOLATES   113.5   111.8    $                            1.40     No   No  5   NIBMOR   100.7   151.8    $                            2.27     Yes   Yes  6   LULUS   97.8   91.6    $                            3.33     Yes   Yes  9   CHUAO  CHOCOLATIER   68.6   79.9    $                            2.14     No   No  11   ENJOY  LIFE   42.6   46.6    $                            1.87     No   No  12   SACRED  CHOCOLATE   40.2   38.7    $                            6.73     Yes   No  13   OLIVE  AND  SINCLAIR   35.4   36.2    $                            2.54     No   No  14   EQUAL  EXCHANGE   32.7   32.1    $                            1.07     Yes   Yes  15   THEO  CHOCOLATE   29.5   39.2    $                            1.33     Yes   Yes  16   ALTER  ECO   29.4   30.1    $                            1.41     Yes   Yes  18   SJAAKS   24.7   24.6    $                            1.14     Yes   Yes  19   TAZA  CHOCOLATE   24.2   29.2    $                            2.50     Yes   Yes  20   LAKE  CHAMPLAIN   24.1   12.9    $                            1.54     Yes   Yes  21   MADECASSE   17.9   9.4    $                            2.27     No   Yes  22   RIGHTEOUSLY  RAW   17.6   34.5    $                            3.60     Yes   No  23   CHOCOLOVE   17.4   15.2    $                            0.93     No   No  24   ENDANGERED  SPECIES   17.1   14.5    $                            1.42     Yes   Yes  26   DIVINE   11.6   11.3    $                            1.14     No   Yes  35   GREEN  &  BLACKS   -­‐5.7   -­‐6.3    $                            1.23     Yes   Yes  40   VOSGES   -­‐18.3   -­‐18.5    $                            2.50     No   No  41   DAGOBA   -­‐24.5   -­‐27.1    $                            1.73     Yes   Yes  

Salazon is the fastest growing chocolate brand in the natural channel based on $ sales % change

Customer Retention & Sales Stability

4 Week Sales for Period Before, During, and After March 2014 WFM Promotion

$ Sales % Change (vs

Before Promo)

Before $6,107 During $11,970 96% After $10,058 65%

High customer retention: promotions generate SUSTAINED sales velocity from repeat customers.

Whole  Foods  Rocky  Mountain  Region  

4 weeks after promo, sales remained 65% above pre-promo levels!

Sales Support

We provide for our wholesale partners:

OI promotions: at least 2 per year (chocolate seasonality)

Demo support: demo kits and training material

Store displays: shelf-talkers, custom signage, brand cards, fact sheets, and other marketing materials

Case Stack deals

Event support (new store openings, etc…)