sad project 7777

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PROJECT REPORT

ON

CONSUMER PERCEPTION AND BUYING BEHAVIOUR TOWARDS

PERSONAL CARE PRODUCTS


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CERTIFICATE

This is to certify that the project workPERCEPTION AND BUYING BEHAVIOUR OF

MODERNCONSUMERS TOWARDS PERSONAL CARE PRODUCTS made by

SAKSHI MALIK,BBA(B&I),VI SEMESTER,ENROLLMENT NO.06424001809 is an

authentic work donebyher under the guidance and supervision ofREETI BORA

The project report has been found satisfactory for the partial fulfilment of the degree of

Bachelor of Business Administration

PROJECT SUPERVISOR

SIGNATURE

NAME


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ACKNOWLEDGEMENT

This is in particular that I am acknowledging my sincere feelings towards my mentor who

graciously gave their time and expertise.

They have provided me with valuable guidance ,sustained efforts and friendly approach. It

would have been difficult to achieve the result in short spam of time without her help.

I deem it my duty to record my gratitude towards


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CHAPTER -1

INTRODUCTION AND

LITERATURE REVIEW


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INTRODUCTION

Generally, personal care products are these products which a consumer uses for his personal

purpose. It includes different types of cosmetic and skin care products like talc, cold cream,

fairness cream, toothpaste, toothbrush, perfume, deodorant, hairoil, shampoo, soap, and all typeof baby care and beauty care products. These are the core FMCG products. Any person need

for these products every day.

Personal care products are a part of FMCG industry. In some words we can saythat personal

care products are the backbone of FMCG industry. As per the time passesaway, the demand of

personal care products are also increasing day per day and futureof these products are also very

bright and profitable.

There was a time when consumers not spend too much amount on the products. But in those

days, they are not only eager for spending more money on the cosmetic products, but at the

same time they are looking for a good and prestigious brand for the particular product. Modern

media and advertisement plays an important role in the increasing of demand of personal care

goods. People of metro cities are too much brand conscious but if we look at the people of semi

urban and rural areas, they are also looking for a good brand for the particular product.

Himani Fair and Handsome Mardon Wali Fairness Cream , Thanda Thanda Cool, CoolNavratna talc, International Lux etc. are the some of the front drive of advertisement in the way

of the success of personal care products.

The Indian cosmetic Industry has witnessed rapid growth over the last couple of

decades. In that time the range of cosmetic and beauty products in India has widened

tremendously. Beauty products manufacturers in India mostly cater to the great demand


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for cosmetics and toiletries that fall into the low or medium-price categories as the

greatest demand in India has always been for these economically priced products.

However, in recent years in the cosmetics market India competitors have begun

to manufacture products to cater to an International need. For instance, herbal

cosmetics from India have a great demand in the overseas market and many cosmetic

products that are manufactured in India today are supplied to international suppliers of

branded cosmetics products like The Body Shop for example. New facts that have been

unveiled by a series of cosmetics business market analysis India reveal that many

International companies are now outsourcing cosmetics to India and that the industry of

cosmetic products India is growing at an average rate of almost twenty percent

annually. This increase is attributed to two main factors. The first being the increase for

the demand in Indian cost-effective products and the second being the increased

purchasing power of the average Indian.

In the entire range of products that fall within the territory of the Indian

cosmetic and toiletries market, the most popular items are color cosmetics, of which nail

varnish, lipsticks and lip glosses account for the most sales. In this area, popular local

brand names include Lakme and Revlon. Skin-care cosmetics have experienced a

slower growth and products such as anti-wrinkle creams, cleansers and toners, for

instance are not as popular as facial creams, moisturizers and fairness creams in this

genre. Companies like Ponds and Fair and Lovely rule the roost in this segment.


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History of cosmetic products in India:-

The history of the cosmetics industry includes very dark chapters in European

and Western countries from about six centuries back. Mixtures and pastes were then

used to whiten the face, a practice which remained popular till over four hundred years

later. The early mixtures that were used in Europe for this purpose were so potent that

they often led to paralysis, strokes or death. In that era, another method that was

employed to make the skin appear fairer was to bleed oneself using leeches.

Up to the late nineteenth century, women in Western countries may have

secretly worn make-up made from mixtures of household products, as make-up was

then deemed the domain of film stars. Cosmetics were only openly put up for sale in the

early part of the twentieth century for the first time. Tanned or darker skin tones became

popular only as late as the early twentieth century. It was in this era that tanning the skin

became a popular fad.

The history of cosmetics in the 1930s and 1940s shows how the fashion or

trend with respect to lipstick colors was changed annually, getting darker and closer to

red every passing year.

However, with the passage of time, women started using cosmetics to highlight

their facial features as well. In India beetroot was used to redden the cheeks, while in

Western countries, certain chemicals were used to darken the hair. Finally, because of

the world-wide demand for make-up for the average person, cosmetics finally became

available for sale to the common man. Some common cosmetics include lipsticks,


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blush-on or rouge as it is sometimes known, eyeliners, mascaras, foundations and eye

shadows.

Perfume is another popular cosmetic product. It is a fragrant mixture made using

various oils and aromatic compounds. Usually every perfume manufacturer keeps the

exact combination of ingredients a secret, especially in the case of perfumes that are

manufactured by large brand names. Rouge or blush-on is a cosmetic which is used to

redden the cheeks. In ancient times, women resorted to pinching their cheeks, or using

the extracts of mulberries, beetroot or other such extracts to color their cheeks and

acquire a healthy look. Typically women use this product to highlight cheekbones but

newer make-up techniques involve using rouge to add color to the apple of one's

cheeks. Rouge is available as a pressed powder or as a cream-based paste.

Eye liner is used to emphasize the shape of the eyes. Today there are many

kinds of eyeliners like liquid eyeliners, or kohl and kajal, all of which can be used to

create different effects and looks. Smoky eyes and the gothic look are in vogue

nowadays and these looks can be created using kohl over and under the eye with

metallic gold or silver eye shadow.


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Scope of the Study:

The Indian cosmetic Industry has witnessed rapid growth in the last couple of

years, growing at a CAGR of around 7.5% between 2006 and 2008. With improving

purchasing power and increasing fashion consciousness, the industry is expected to

maintain the growth momentum (with marginal slowdown due to economic slowdown)

during our forecast period (2009-2012). It is projected to grow at a CAGR of around 7%

during the forecast period, says 'Indian Cosmetic Sector Analysis (2009-2012).

1. Increase in the Demand of Beauty products. --- From

the last few years, the demand of beauty products in India has been increased in

a good speed. Not only women but men are also very conscious towards their

face and other personal care. Many companies are engaged in producing the

products according to them. So, the market is seeking to be very bright.

2. A Large Rural Urban Penetration The penetration ratio in

rural market is very challenging and prospective. So, there is a good scope in

these areas.17

3. Opportunity in Semi-Urban MarketThere is a good

opportunity of cosmetic products in the semi urban market. The people are

looking towards a good brand name and quality within them.


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Need of the Study:

The study is done for getting a deep knowledge and idea about Indian

cosmetic/personal care sector. The need or objective of the study is to know the how

much consumers give preferences to the brand of cosmetic goods whether the

customers are satisfied with the cosmetic products of the company and how far

the company is able to satisfy the customer in terms of quality and cost factors

since in todays modern era customers are the focus for any company, any

organization that without satisfying them no company can survive in this global

competitive age. Non satisfaction of the potential customers can lead them to switch

over to another one. Now the policy every company or organization is to provide

satisfaction as there exists a lot of competition for them. Hence it becomes necessary to

conduct a comprehensive research in terms of customer satisfaction so that it is able to

know how far it stands before others. This also helps to judge whether if there is any lag

in the policy and could take immediate action to rectify it.

The need of this project also arose because an extensive survey can help the

company whether the work done by the company in the area of new products is

able to satisfy the customers or not. The major focus of the research conducted

therefore is to discover the factors that people are aware about the upcoming

new products and the attribute of the product which attracted them for a trial. The

study was restricted to only around 50-60 percent of our target audience, because the


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respondents included in the study are people who are regular user of cosmetic goods.

MAJOR INDIAN COSMETIC COMPANIES:-

In India, there is a complete range of cosmetic companies.it includes regional

companies, national and MNCs. Hindustan Unilever leads the companies which is

followed by Godrej consumer care, Procter & Gamble, Emami, Dabur and Calvin Care.

A broad list of these companies has been given below:-

1. HUL

2. GODREJ CONSUMER CARE.

3. EMAMI

4. ITC.

5. DABUR.

6. PROCTER & GAMBLE.

7. CALVIN CARE.

8. HANKEL INDIA LTD.

9. MARICO.

10. RECKITT BENCKISER (INDIA) LTD.

11. COLGATE PALMOLIVE PVT. LTD.

12. CHOLYIL PVT.LTD.

13. J.K.HELEN COUTIES LTD.

14. J L MORISON INDIA LTD.

15. MODI RAVLON LTD.


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1. HUL (Hindustan Unilever Ltd.)

CEO:- Nitin Pranjape.

Hindustan Unilever Ltd. Has takes first position in the cosmetic products selling in

India. Every one out of two peoples uses the products of HUL. There is a wide range of

variety of products of HUL in India.

Product Range (Cosmetic):-

Lux, Lifeboy, Hamam, Liril, Breeze, Dove, Pears, Rexona ,Fair&Lovely, Ponds,

Vasaline, Avience , Sunsilk,Clinic ,Axe, Ayush ,Lakme, Surfexel, Rin ,Sunlight, Wheel,

Closeup ,Pepsodent.

2. GODREJ CONSUMER PRODUCTS LTD.

CEO:- Adi Godrej .

Godrej Consumer Care is one of the biggest companies in the field of FMCG

business. Every one out of three Indians uses the product of Godrej. It also has a wide

verity of cosmetic products.


Cinthol, Fair glow, Evita, No. 1, Vigil, Shikakai, Colour soft, Nupur(mehandi),


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No.1, Powder hair die, Renew (hair colour), Cinthol (shampoo,deo,talc, Saving gel),

3. EMAMI

CEO: - N.VENKAT.


BoroPlus, Fair &Handsome, Fast Relief, Hair Life, Malai Kesar Cold Cream,

Navratna Oil(Oil, Lite, Extra Thanda, Cool Talc) Baby massage oil,

4. ITC

CEO: - Y.C.Deveswer


Essenja De Wills, Inizio, Femme, Fi ma(5varities), Vivel,Superia

5. DABUR :-

CEO:- Sunil Duggal.


Amla hair oil., Amla light oil, vatika, anmol sarson Amla, Gulabary, Crme, lotion,

6. CAVIN KARE


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CEO: - C.Ranganathan


Chick, Nyle, Indica, meera badam shampoo, Karthika, Fairever, Spinz(talk&deo.),nyle

coldcream

7. P&GCEO:-A.J.LAFELY


Pantene,Head & Shoulders, Gillette, Safeguard, Zest, Old Spi Olay, Aussie(shampoo)

7. Marico

CEO: - Saugat Gupta


Parachute, Medikar, Hair & Care, Santi Amla, Nihar Cemelia, Kaya Lite, Kaya Skin

Care, Aromati

OTHER COMPANIES:-

There are some other companies engaged in the business of cosmetic

products. Including them, some are the multinational companies like- Loreal, RECKITT

BENCKISER (INDIA) LTD etc. and as well as some local giants which are performmuch

better job in the cosmetic sector like-Hankel, Nirma, etc.

COMPETITION AMONG MAJOR COMPANIES:-

There is a huge competition among the companies working with the personal

care segment of FMCG industry. HUL is leading the market in many segments from last

couple of decade. But right now it is facing a good competition from the other existing

companies like P&G, Marico, Godrej Consumer Care Ltd., Dabur etc.A full data of


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these companies and there market share is given in the following above table.

TABLE 1:- MARKET SHARE OF DIFFERENT FMCG COMPANIES IN THESE

SECTORS.

COMPANIES SHAMPOO SOAP DETERGENT SKINCARE TOOTHPASTE

HUL 44.7 47.5 36.8 4.2 28

P&G 24.3 - 14.2 6.4 -

DABUR 6.1 - - 5.0 10

ITC 6.0 10.2 9.0 6.0 -

GCPL 5.5 13.3 - 2.1 -

EMAMI - - 15.4 -

CAVIN KARE 5.2 5 - 12.5 -

MARICO 3.9 4.7 - 9.9 -

COLGATE - 6 - - 50.1

OTHERS 4.3 8.2 45 11.9

PIE CHART SHOWING DIFFERENT COMPANIES PERFORMANCE IN DIFFERENT

SECTORS:-


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The countrys largest maker of home and personal care products, Hindustan

Unilever Ltd (HUL), has lost market share by value over the five quarters ended 31

March2009, the erosion cutting across key categories such as soaps, shampoos,

toothpastes and skin creams, even as the broader market expanded significantly

HUL lost considerable market share in soaps, detergents and shampoos that

contribute three-quarters of its sales, securities house DSP Merrill Lynch Ltd said in a recent

report, citing data from market research firm ACNielsen.

Market share for soaps, detergents and shampoos declined to 47.5%, 36.8%,

and 44.7% in the three months ended March, from 53.4%, 38.9% and 46.3%,

respectively, in the January-March quarter of 2008. In some categories such as tea and coffee,

HUL expanded its market share marginally. In tea, for instance, its share rose to 23%, from

22.6%.

In soaps, the companys market share dropped in each of the five quarters even

as the overall soap market, according to ACNielsen, grew 18% in the year to Rs7,967 crore.

HULs soap portfolio includes popular brands such as Dove, Lux, Hamam andBreeze.

Discount brands such as Godrej No.1 and Santoor have been gaining share

from HULs Breeze and Lux, said India Info lines Nagwekar.

Godrej No.1 is a product of Godrej Consumer Products Ltd (GCPL) and Santoor

is made by Wipro Consumer Care and Lighting, a unit of Wipro Ltd.38 HULs market share in

the laundry segment grew to around 37.8% in the quarter ended June from 35.5% in the same

period last year, according the market research firm ACNielsen. However, this time, the

increase was not at the expense of price war with its multinational rival Procter & Gamble Co.

P&G also gained 0.5 percentage points, up to a 7.6% share. Nirma Ltd, the Ahmedabad-based

manufacturer, however, saw its market share dip by 1.7% percentage points to 13.5%. Wheel, a

value brand that, according to Vats contributes around 50% of HULs laundry segment

revenues, increased its market share by 2 percentage points in the same period, with a total

share of about18%.Laundry has been an attractive segment in the past and is likely to keep

growing in the near future. The recent price war between companies led to erosion in their


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profitability but now, the industry is stabilizing, says Umesh Sharma, an analyst atMacquarie

Securities here.According to Vats, the laundry business is witnessing a surge in demand from

cities and HUL is focusing on Tier I and II cities to tap that demand.


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LITERATURE REVIEW

Indian cosmetic industry is one of the profitable and stable sector. There is a

bright and golden opportunity in this sector. Many of the scholars, research agencies

has done their research on this sector and given their own different views and

suggestions.

The global outlook series on Personal Care Products provides a collection of

statistical anecdotes, market briefs, and concise summaries of research findings. The

report offers exclusive preludes, and primers on the global Cosmetics and Toiletries

markets such as Skin Care Products, Hair Care, Oral Hygiene, Shaving Products, Bath

& Shower Products, Facial Care, Lip Care, Feminine Hygiene Products, Deodorants,

Fragrances & Perfumes, and Baby Toiletries. The report also includes a compilation of

recent mergers, acquisitions and strategic corporate developments. Major regional

markets discussed include United States, Japan, Europe, France, Germany, Italy, UK,

Spain, Asia, China, India, South Korea, Brazil, and Mexico, among others. The report

also includes an indexed, easy-to-refer, fact-finder directory listing the addresses, and

contact details of 997 companies worldwide

Specific product segments analyzed are Traditional Lip Care Products,

Medicated and Therapeutic Lip Care Products, and Sun Care (Lip Care) Products. The

report provides separate comprehensive analytics for the US, Canada, Japan, Europe,

Asia-Pacific, Middle East, and Latin America. Annual forecasts are provided for each

region for the period of 2001 through 2015. A ten-year historic analysis is also provided

for these markets with annual market analytics. The report profiles 127 companies

including many key and niche players worldwide such as Beiersdorf AG, Blistex Inc.,

Carma Laboratories, Chattem Inc., GlaxoSmithKline PLC, Johnson & Johnson,

Laboratoire Dermophil Indien, LOreal SA, Rohto Pharmaceuticals Co., Ltd.,

Mentholatum Company, Inc., The Body Shop International Plc, Unilever NV, Vichy


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Laboratories, and Wyeth Corporation. Market data and analytics are derived from primary and

secondary research.


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CHAPTER-2

RESEARCH

METHODOLOGY


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RESEARCH OBJECTIVE

To know about consumers perception and buying behavior about cosmetic

goods when they purchased it.

To determine the actual demand of consumers.

To know about the performance of popular brands of different companies in

Market


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RESEARCH METHODOLOGY

METHOD OF DATA COLLECTION

a) Primary Data

b) Secondary

My research aims to gather primary data for understanding Consumer behavior through

questionnaire.

DATA SOURCE

PRIMARY DATA:

Primary data is the first hand data, which are selected a fresh and thus happen to be

original in character. Primary Data was crucial to know various customers and past

consumerviews. The research is descriptive type of research survey includes research

instrument like questionnaire which can be structured and unstructured.

SECONDARY DATA:

Secondary data are those which has been collected by some one else and which

already have been passed through statistical process. Secondary data has been taken

from internet, newspaper, magazines and companies web sites.


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SAMPLE DESIGEN AND TYPE:

Simple random sampling.

UNIVERSE

Delhi

SAMPLE SIZE

Sample for questionnaire is 150 persons SAMPLE UNIT

SAMPLING UNIT:

Sample unit is individual customers

STATISTICAL TOOLS:

Bar charts, Pie charts

SAMPLE

While deciding about the sample of research, it is required from the researchers point

to pay attention to these under mentioned points:

a) Sample Units: A decision has to be taken concerning a sampling unit

before selecting a sample, sampling unit may be a geographical one such as state,

district, village Etc. so in this research sampling unit is individual consumer in lko.

b) Source list: It is also called sampling frame from which sample is to be

drawn, it caters name of all the items of a universe (in case of finite universe

only).Researcher has to prepare it

c) Sampling size: This refers to the no. of items to be selected from the

universe to constitute a sample. This is a major problem before the researcher. The size

of sample should neither be excessively large not too small, it should be optimum. This

size of population must be kept in view for this also limits the sample size .Sample size


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in this research is 150 customers.

d) Sampling procedure: Finally the researcher must decide the type of

sample he must be .That is he must decide about the technique to be used in selecting

items for the sample .In fact this technique or procedure stands for the sample design

46itself. In this we used the random sampling on the basis of first survey results, which is

from 150 respondents.

INSTRUMENTS USED:

We collected primary data through sample survey or census surveys from the selected

elements in malls and super markets. So for this purpose we have used the most

popular tool of primary data collection through direct communication with respondents.

The tools we used are questionnaires.

METHOD OF DATA COLLECTION

Actually data is of two kinds so researchers should keep in mind both types of data.

a) Primary Data: Primary data are those, which are collected afresh and for the

first time and this happen to be original in character.

b) Secondary Data: Secondary data are those data which have already been

collected by someone else and which have already been used as per required.

47.There are basically two sources to collect secondary data

a) Internally: Provided by the company/organization

b) Externally: Various publication of central, state and local Government.

Books, magazines, newspapers

Internet


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After only keeping in mind one can think about what type of data has to be collected

during research as our research is concerned we have to gather primary data for

Customer behaviour

QUESTIONNARE:

This method is more popular .The questionnaire is sent to the person concerned

to answer the questions formatted and return the same soon.

A Questionnaire consists of a number of questions printed or typed in definite

order on a form or set of forms. The Questionnaire is sent to the respondents. In order

to achieve the research objective it is necessary to collect accurate and relevant data,

secondary data are already published data collected for purposed other than the

specific research needs at hand.


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Q1. Expenditure on cosmetics

(a) 0-500 (b) 500-1500

(c) 1500-2500 (d) above 2500

Q2. Sources of brand awarenes

(a) Internet (b) seminar

(c)Newspaper (d)samples

(e) leaflets (e) words of mouth

Q3. Areas of interest the customer most

(a)Discount (b) interest products

(c) Product review (d) beauty

Q4. Shopping habits of consumer for place

(a)Malls (b) super markets

(b) Traditional shops (d) e- shopping

Q5.factors responsible for for buying decision of consumers

(a) Company (b) packing

(b) Brand name (d) price

53TABLE2:-

VALUETOTHEDIFFERENTPURCHASINGFACTORS123451.Price2.Packaging3.Ingredients4.Locationofretailstore5.Promotersservic

e6.Functio


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Q1. Expenditure on cosmetics

Expenditure No of customer

0-500 30

500-1500 50

1500-2500 60

Above 2500 10


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0

10

20

30

40

50

60

No of customer

0-500

500-1500

1500-2500

Above 2500

Interpretation:-

The above data shows the expenses percentage of consumers on cosmetic

products. According to this table, 20% of consumers below 500 Rs. on cosmetic items,

33%peoples spend Rs.500-1500 on cosmetics.40 % consumers spend Rs.1500-2500

on cosmetics. At last remaining 7% consumers spend more than Rs.2500 on cosmetics.

Q2. TRUSTWORTHINESS OF BRANDS


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Interpretation: - The above data shows that the 33% of consumers trust on brands on

the basis of awards received by the brands & laboratory reports. Only 20% of

consumers want to know product origin

UJJH

Q3. SOURCES OF BRAND AWARENESS

Sources No of customer Internet 20

Seminar 10

Newspaper 60

Samples 25

Leaflets 10

Words of mouth 25


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0

10

20

30

40

50

60

No of customer

Internet

Seminar

Newspaper

Samples

Leaflets

Words of mouth

Interpretation:-

The above table shows the different sources from where consumers are able to

know about cosmetic products. 50% of the consumers are getting aware with the

products from advertising in T.V or some other medium. 28% of the consumers are

get aware about the product by their friends.23% of consumers are able to know

about the products through some other sources like free sampling, mass media,

brand promotion etc.


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Q4. areas interest the consumer most

Area No of customer

Discount 60Latest products 50

Product review 10

Beauty 30

0

10

20

30

40

50

60

No of customer

Discount

Latest products

Product review

Beauty

Interpretation: - The above data shows the customer interest.40% of customer look

for discount and 33% of consumers take interest towards the availability of latest

product in the market and 20% are beauty conscious


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Q5. SHOPPING HABIT OF CONSUMERS FOR PLACE

0

10

20

30

40

50

60

70

80

No of customers

malls

Super markets

Traditional shops

e-shopping

INTERPRATATION

The above data shows the different habits of consumers during they are on a

Place No of customers

Malls 32

Super markets 72

Traditional shops 37

e-shopping 9


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way to purchase the products. There was a time when consumers gone to only one or

two stores available in an area. They purchase only those things which the retailer gives

them. At the time, the consumers have very limited choice due to unavailability of more

retail stores in an area. But now a day there is a bunch of availability of super markets,

malls, and different ways to shopping. At the present time, 48% of people goes to a

super market, 25% goes to same old traditional stores, these persons are either

from backward area or some semi urban areas. 21% peoples goes to malls for

shopping, these are the peoples of metro cities or good developed city like

Lucknow, Ahemdabad, and Pune etc. Remaining 6% people deals with e- shopping.

Q6. FACTORS RESPONSBLE FOR THE BUYING DECISION OF CONSUMERS.

Effecting factors No of customers

company 17

packaging 28

Brand name 57

price 48


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0

10

20

30

40

50

60

No of customers

company

packagingBrand name

price

INTERPRATATION:

The above table shows the different factors which effects the buying decision

of the consumers. At the present time more than 35%(38%) of consumers prefers the

brand name before purchasing of a cosmetic product. 32% of consumers prefers price

as a important factor in the purchasing of a cosmetic product. 19% preference goes to

the packaging and remaining 11% preference goes to reputation of companies


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CHAPTER-3

DATA,PROCESSING,ANALYSIS,INTERPRETATION


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CHAPTER 6

CONCLUSION


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CONLUSION:

As the research has shown the comparison between customer buying behavior

regarding Indian and International product in recent time. Since the consumer buying

behavior is the important factor to forecast the sales of any product in a particular

area. So company should keep close eye on the market situation. yet, customer

were price sensitive, but the changing market trend and customer view and

preference shown that customer are now quality sensitive .They want quality

product, good services, easy availability of product and better performance by the

product.

These days no of customer buying from malls has been increased. Also the


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frequency to visit the malls has been increased substantially. People are more

brands conscious and they are satisfied with the range of products available there.

We can conclude from our study that still more inclination is towards indigenous

product the preference ratio of indigenous to imported products is 7: 3This is

because of the relatively higher price of imported product.

CHAPTER 7

SUGGESTIONS AND

RECOMMENDATIONS


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SUGGESTION

1. Customer like best quality product on any price, so company should add

latest technology to their products.

2. After sales services is the area where Indian and International Company can

highly satisfy the existing customer, because they can make more customer through

their word of mouth. So Indian and International Company should provide latest and

reliable service to their customers.

3. Customers behavior always looks for some extra benefit with purchasing. They

demand for affordable price for product and gifts with purchasing.

4. International Company should make strategy to cater every income group

customers in city. Upper income group are affordable to purchase but lower

income group is not. So International Company should make policies to send

their product and every home.

5. The Indian company should give more emphasis on advertising to create

market awareness and to make a brand image in the minds of investors.

68

6. Companies should do more publicity through road shows, newspaper and

advertisement. As this will create awareness about he fund and schemes that are at

present managed by the International Company.


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7. They should keep a close eye on competitor strategy.

CHAPTER 8

BIBLIOGRAPHY


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News paper: - The Economic Times.

Business Standard.

Journals: - Business World, Business Today.

Website: - www.wikipedia.com

www.fmcgmarketers.blogspot.com

www.google.com


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www.a2zmba.com

Book: - Kotler Philip, Principle of Management

Kothari C R, Research Methodology

sad project 7777

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