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TRANSCRIPT
SACL Graduate Assistant Orientation
August 29, 2017
WHO ARE OUR STUDENTS?
Marcy Clark, Ph.D.
Interim Director
Assessment & Student Transitions
2 Student Affairs and Campus Life
Introduction & Overview
3 places to find answers about students
Some facts about UMass students
So what? I.e., what story is the data telling?
During this session:
• As you listen to the presentation, keep the theme
connection in your mind – think about the ways that
the information links to that theme
• Look for insights about students that might be useful
to you, both professionally & personally
3 Student Affairs and Campus Life
To begin: 3 places to find answers about students
1. UMass Website
4 Student Affairs and Campus Life
3 places to find answers about students
1. UMass Website
5 Student Affairs and Campus Life
3 places to find answers about students
1. UMass Website
2. External Resources
6 Student Affairs and Campus Life
3 places to find answers about students
1. UMass Website
2. External Resources
3. Students
7 Student Affairs and Campus Life
Let’s Listen…
Many Voices, One Community
players.brightcove.net/1050888035001/default_default/
index.html?videoId=5251202738001
Many Voices, One Community 2016
8 Student Affairs and Campus Life
What are some of the unique voices that are memorable
to you?
Why do these particular voices resonate with you?
Many Voices, One Community
Many Voices, One Community 2016
9 Student Affairs and Campus Life
So…who are UMass undergraduate students?
21,734 enrolled in Fall 2016
3,758 from states outside of Massachusetts
1,088 from countries outside of the U.S.
24% first-generation college students
23% received need-based federal grants (e.g., Pell)
OIR: UMass At a Glance 2016-2017 SACL: Summer NSO Survey 2015-2017
American Indian/Alaska Native 27 0.1%
Asian 2,277 11%
Black/African American 896 4%
Hawaiian/Pacific Islander 10 0%
Hispanic/Latino 1,343 7%
Two or more races 623 3%
Underrepresented Minorities (URM) 2,604 13%
SOC Total 5,176 25%
White, non-Hispanic 15,220 75%
Total reporting (U.S. citizens only; incl CPE) 20,396 100%
Increasingly identify as lesbian, gay, bisexual or queer
2015 2016 2017
8% 10% 13%
10 Student Affairs and Campus Life
They bring their prior experiences with them to college.
3% 8%
10%
53%
26% Grew up in a completely White neighborhood
mostly White
roughly half non-White
mostly non-White
completely non-White
OAPA: UMass CIRP 2015
1% 9%
18%
60%
12% Attended a high school that was completelyWhite
mostly White
roughly half non-White
mostly non-White
completely non-White
11 Student Affairs and Campus Life
lo: 35.2%
hi: 46.6%
hi: 54.8%
lo: 41.5%
lo: 9.2%
hi: 14.6%
11.9%
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Self-described political views: All FY Students Left (Liberal + Far left) Middle of the road Right (Conservative + Far right)
Incoming students have become more left-leaning politically.
OAPA: UMass CIRP 1996-2016
12 Student Affairs and Campus Life
There are some gender differences too.
OAPA: UMass CIRP 1996-2016
lo: 37.4% lo: 37.4%
hi: 54.1% hi: 55.9%
lo: 37.9%
lo: 6.6%
hi: 11.6%
8.1%
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Self-described political views: FY Women
Left (Liberal + Far left)
Middle of the road
Right (Conservative + Far right)
lo: 31.4%
hi: 40.8%
39.1%
hi: 53.5%
lo: 44.4%
45.1%
lo: 11.9%
hi: 19.0%
15.8%
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Self-described political views: FY Men
Left (Liberal + Far left)
Middle of the road
Right (Conservative + Far right)
13 Student Affairs and Campus Life
Since 2010, our new classes of students have become increasingly
engaged politically & socially
48%
44%
41%
33%
33%
24%
0
10
20
30
40
50
Objectives students consider to be "essential or very important" to them personally
Keeping up to date with political affairs
Influencing social values
Becoming a community leader
Becoming involved in programs to clean up the environment
Participating in a community action program
Influencing the political structure
OAPA: UMass CIRP 2010-2016
2015
10% expected to participate in
student protests or demonstrations
2016
71% expected to vote in a local,
state or national election
14 Student Affairs and Campus Life OAPA: UMass CIRP 2010-2016
What are some key takeaways from this student data
so far?
• What information is interesting to you?
• Is anything surprising?
• Which information could be important and/or useful
to you, as a GA?
15 Student Affairs and Campus Life
Our new students will be in close contact with their families.
SACL: Summer NSO Survey 2017
24%
66%
8%
1% 1%
One or more times a day
One or more times a week
One or more times a month
One or more times during the semester
No communication
16 Student Affairs and Campus Life
They plan to text and call, mostly.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2015 2016 2017
Methods FY Students Expect to Use to Communicate with Parents in Fall Semester
Text messages
Telephone calls
Video chats
Face-to-face
SACL: Summer NSO Survey 2015-2017
17 Student Affairs and Campus Life
They also are very active online. Here’s how.
85%
78%
64% 61%
51%
24%
11%
2% 0%
25%
50%
75%
100%
2015 2016 2017
FY Students' Internet Activity, 2015-2017
Social media
Listening to music
Watching streaming videos
Research
Gaming
Listening to podcasts
Other
SACL: Summer NSO Survey 2015-2017
18 Student Affairs and Campus Life SACL: Summer NSO Survey 2017
Here’s when they’re most active on social media.
Immediately after waking up 8%
Morning 4%
Afternoon 16%
Evening 35%
Late at night 38%
Time of day when students spend biggest percentage of their time
on social media:
19 Student Affairs and Campus Life
And here’s where.
90% 84%
74%
62%
49% 44% 41%
31%
21%
13%
5% 0%
25%
50%
75%
100%
2015 2016 2017
% of Incoming FY Students with Various Social Media Accounts, 2015-2017
Snapchat
YouTube
Skype
Google +
GroupMe
Tumblr
Vine
Blog site
SACL: Summer NSO Survey 2015-2017
20 Student Affairs and Campus Life
Students meet us (and others) for the first time during Summer NSO.
What impressions are they getting about UMass?
This year, our newest students
left Summer NSO 2017 feeling
the greatest emphasis on
strategies for success (86%)
connecting with the
community (81%)
far less emphasis on feeling
connected to UMass faculty &
staff 58%)
Nearly all of them have
begun to see ways that they
can be involved at UMass (72% strongly agree, 26%
somewhat agree)
see themselves as a part of
the UMass campus
community (60% strongly agree, 32%
somewhat agree)
SACL: Summer NSO Survey 2017
21 Student Affairs and Campus Life
Overall, new students still feel connected to UMass community after
their first 6 weeks, but not as strongly as they felt after Summer NSO.
Fall 2016
After Summer NSO: 57% strongly agreed that they had begun to
see themselves as part of the UMass campus community, 34%
somewhat agreed, 9% somewhat/strongly disagreed
After 6 weeks: 28% felt very connected, 61% felt somewhat
connected; 1 in 10 felt not connected
Fall 2015
After Summer NSO: 53% strongly agreed that they had begun to
see themselves as part of the UMass campus community, 36%
somewhat agreed, 10% somewhat/strongly disagreed
After 6 weeks: 21% felt very connected, 62% felt somewhat
connected; 17% felt not connected.
SACL: Fall Survey 2015-2016
22 Student Affairs and Campus Life
After their first 6 weeks on campus, last year’s new students felt most
connected to other students within their residence hall.
45% very connected to the other students on
their residence hall floor
39% very connected to their RA
Both of these have trended down since 2013
SACL: Fall Survey 2013, 2016
23 Student Affairs and Campus Life
They were least connected to their RD or to community members
specifically focused on their academic success.
58% not connected to their RD
41% not connected to their academic advisor or
advising office
32% not connected to their Peer Mentor
30% not connected to a faculty, instructor, TA
SACL: Fall Survey 2013, 2016
24 Student Affairs and Campus Life
As students persist at UMass, their connections shift.
By the end of their 2nd & 3rd years, students feel less connected to the
other students on their residence hall floor (among those who remain in
res halls), and most connected to students in their co-curricular
activities, to other UMA students, and to students in their academic
major – in that order.
• Students shift from 45% very connected to other students on
residence hall floor in FY year, to 21% and 25% very connected
to other students on residence hall floor by spring of SO & JR
years, respectively; 41% are not connected (SOs & JRs)
• 42-43% very connected to co-curricular students (SOs & JRs)
• 37% very connected to other UMass students (SOs & JRs)
• 27% of SOs, 34% of JRs are very connected to students in their
academic major
SACL: 2nd Year Student & 3rd Year Student Surveys 2017
25 Student Affairs and Campus Life
With each passing year, students feel more connected to faculty,
instructors, TAs and least connected to University staff members.
Faculty, Instructors, TAs
FY: 1 in 6 feel very connected;
nearly 1 in 3 are not connected
SO: Nearly in 1 in 4 feel very connected;
1 in 4 are not connected
JR: 1 in 3 feel very connected;
1 in 5 are not connected
That said, it is worth noting that roughly
half of all FY, SO and JR students feel
only somewhat connected to one or more
of their faculty, instructors, TAs
University staff members
SO: 1 in 5 feel very connected;
1 in 3 are not connected
JR: 1 in 4 feel very connected;
1 in 3 are not connected
[FY: didn’t ask that question]
SACL: Fall Survey 2016 SACL: 2nd Year Student & 3rd Year Student Surveys 2017
26 Student Affairs and Campus Life
One way we can connect with students is through their campus jobs.
(More about that later.)*
SACL Student Employee Poll 2016
27 Student Affairs and Campus Life
Connections can influence students’ progress in college, and even
their decisions to stay at UMass.
91% return for their Sophomore year, but only 67% graduate in 4
years. Some take longer. By the end of 6 years, 76.5% have
graduated.
• When they decide to leave,
• Sophomores have told us that academic & personal reasons
are most prominent
• For Juniors, it is financial.
• When they are thinking about leaving,
• Sophomores have indicated that personal reasons are far
stronger factors than academic & financial – especially feeling
isolated at UMass.
OIR: UMass At a Glance 2016-2017 SACL: 2nd Year Student & 3rd Year Student Surveys 2017
28 Student Affairs and Campus Life
In 2016, 5,849 undergraduates earned their UMass bachelors’ degree.
60% of them graduated from 3 schools/colleges
• 1,455 College of Natural Sciences (25%)
• 1,057 School of Social & Behavioral Sciences (18%)
• 1,013 Isenberg School of Management (17%)
By the time they graduate, many have participated in “high impact”
experiences
• 66% practicum, internship, field/coop experience, clinical assignment
• 57% community service or volunteer work
• 29% research with faculty outside of course/program requirements
• 23% study abroad
Graduating Seniors are
satisfied with their overall experience at UMass Amherst,
but far less satisfied with their career preparation & guidance.
OIR: UMass At a Glance 2016-2017 SACL: 2nd Year Student & 3rd Year Student Surveys 2017
29 Student Affairs and Campus Life
With that said, 35% of our 2016 graduates had a full-time job in hand
at graduation.
7%
4%
2% 2%
7%
19%
3% 6%
13%
6%
2%
3%
9%
14%
2%
6%
4%
1% 2%
6%
24%
4% 7%
9%
4%
1%
4%
11%
16%
2%
5%
4%
2%
5%
8%
19%
3%
9%
12%
8%
1%
3%
6%
13%
3%
Agriculture, Food, & Natural Resources/ Environment
Architecture & Construction
Arts, A/V Technology & Communications
Business Management & Administration
Education & Training
Finance
Government & Public Administration
Health Sciences
Hospitality & Tourism
Human Services
Law, Public Safety, Corrections & Security
Manufacturing
Marketing/Sales/Retail
Science, Technology, Engineering & Mathematice +Information TechnologyTransportation, Distribution & Logistics
OAPA: Graduating Senior Survey 2014-2016
30 Student Affairs and Campus Life
Now a word about employers.
Top 6 qualities employers look
for on new graduates’ resumes
1. Leadership
2. Ability to work in a team
3. Written communication
4. Problem solving
5. Work ethic
6. Verbal communication
Top 6 skills most important to new
graduates’ success in their first job
@ employer’s organization
Ability to:
1. Work in a team structure
2. Verbally communicate with
persons inside & outside the
organization
3. Make decisions & solve problems
4. Plan, organize & prioritize work
5. Obtain & process information
6. Analyze quantitative data
NACE 2016
31 Student Affairs and Campus Life
* p.s. Students who work with us as SACL student employees tell us
that they gain valuable skills from their campus jobs.
SACL Student Employee Poll 2016
32 Student Affairs and Campus Life
To recap: Here are some things we know about our students.
General demographics of UMass undergraduates
What new students are bringing to college with them
• Their diversity experience
• Their political leanings & political engagement
• Their community engagement
• Their social media
Connections
• To parents
• To UMass after Summer NSO, & after first 6 weeks at UMass
• As Sophomores. As Juniors.
• To us
Successes
• Their graduation
• Their skills, their plans
• Some keys to success for life after UMass
33 Student Affairs and Campus Life
Which of these things are important for you to know?
Which of these things will be useful in your GA work?
What would you like to learn more about?