sac manifesto
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SAC: leading the culturalsector towards
environmental sustainability
Who is Envirodigital?• Hannah Rudman
– Leading AmbITion– Wrote Getting Digital for SAC, toolkits for ACE– Advising ACE, SAC & MMM– Currently working with 5 SNPACs, TAB, Festivals
Edinburgh, NTW
• Alan Blunt– Ex-CEO of SCRAN– Wrote original digital plans for Creative
Scotland– Business Advisor to start ups in clean tech and
digital for SE– Currently working with EIFF
What is Envirodigital?
• Envirodigital is a newly formed company,– a full service change management agency,
based in Edinburgh
• Digital development• Sustainable development• Environmental sustainability
What is Envirodigital?
• set up to help organisations work out:– why to make environmentally sustainable changes;– where they are at now and where they should be in
relation to being carbon neutral and environmentallysustainable;
– what environmentally sustainable changes to make -especially using clean and digital technologies;
– what new opportunities present themselves due to newways of working; and
– how best to manage the organisational change ofimplementation.
Why is Envirodigital?
• Envirodigital believes that– IT accounts for 2% of global CO2 emissions and can
help significantly reduce the other 98%.– the earth and it’s resources can’t sustain growth as we
currently experience it– implementing intelligent digital solutions together with
encouraging people to do the best thinking that theycan do is a serious step forward
– by looking at the whole of a business, previouslyunknown opportunities might be uncovered, and pointto unexpected directions in which to thrive anddevelop
Why is a Manifesto needed?
• We’re already benchmarking andprovoking with artistic responses
But CFOs still don’t…• See the threat of doing nothing• Understand legislative landscape• Feel that holistic sustainability/resilience
strengthening is supported by funders andtherefore worth investing in
• Have imperative to change• Feel the need to take moral leadership on
this issue
Why such a big issue?
• The biggest threat to the cultural sector’smedium to long-term sustainability is uponus. It is not increasing competition foraudience spend or attention. It is noteven a decreasing of the public fundingpurse.
• The threat is the far greater than any ofthese things.
• The threat is the world’s sustainability as ahabitable planet, where advancedculture can still be enjoyed.
Manifestos work!
• Think: John Knell, The Art of Dying, WhoseArt is it Anyway?– Provided thought leadership– Started debate
• But didn’t– Instigate change quickly– Provide suggested framework for change
What’s the proposal?• A Manifesto +Plus
– A provocation paper - blog, film, publication• Factual• Inspiring• Route map for action suggested
– A social network• Resource (links, toolkits)• Support
– A conference• “Officially” on the agenda
– A supported change programme
“We-think”“We-Think: the power of mass creativity is about what therise of the likes of Wikipedia and Youtube, Linux andCraigslist means for the way we organise ourselves, not justin digital businesses but in schools and hospitals, cities andmainstream corporations. My argument is that these newforms of mass, creative collaboration announce the arrivalof a society in which participation will be the key organisingidea rather than consumption and work. People want to beplayers not just spectators, part of the action, not on thesidelines.”
Charles Leadbeater, thinker and author.www.wethinkthebook.net
Why Social Networks?
Who’s behind it so far?
• MMM: publishing partner• Dr Chris Rapley, Science Museum• Pat Mandeville, DCMS• ACE, ACW - interested in partnership
with SAC• Carbon Trust & SE