ENSURING POWERFUL BUSINESS SUCCESSStatistics:

47% of women over 50 are single

In the 1st year after divorce a woman's’ living standard drops by an average of 73%

90% of all women will have sole responsibility for their finances within their lifetime ... yet 79% have not planned for this

3 out of 4 of the elderly are women, living in poverty

ENSURING POWERFUL BUSINESS SUCCESSClear vision & view

“You have to learn the rules of the game. And then you have to play better than anyone else.” Albert Einstein

“Great minds discuss ideas; average minds discuss events; small minds discuss people.”

Eleanor Roosevelt

HOW MUCH DOES IT COST TO KEEP DOORS OPEN LONG TERM VISION REDUCE OPERATIONAL COSTS

FOCUS ON BUSINESS VS BUSYNESS

EDUCATION ON TRENDS, WHAT’S NEW…

DRILL DOWN

INVEST IN YOUR KEY PEOPLE

TEAM BUILDING & FUN

FOCUS ON THE BENCHMARK REPORT

In 2014, spas received 34% of its revenue from massage services. In 2014, 70% of total spa visits were females and 30% were males. The majority of spa goers in 2014 were aged between 30 and 49 years

old. Overall, average revenue per visit in 2014 was R695 . The repeat visitation rate in 2014 was 38%, a decrease of 16%

compared to 2013. Average revenue per spa increased by 49% over the last five years, to

reach R 2.8 million The most common specialist facial offered by spas was an anti-aging

facial.

CONTROLS IN PLACE SOP manual Implement industry best practice Provides efficiency, productivity and consistency Controls the risk of litigation A personalized SOP is part of the IP Reduces interruptions to management employees Continue operations when key employees leave

COMPLAINTS LISTED BY UNSATISFIED CUSTOMERS CAN EASILY BE RECTIFIED BY AN SOP

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MISCONCEPTIONS

WE HIRE ONLY THE BESTUSING SOP’S SLOWS US DOWNOUR SALON/SPA IS TOO SMALL TO USE SOP’SMY EMPLOYEES HATE FOLLOWING PROCEDURES

HOW TO IMPLEMENT

MANAGEMENT COMMITMENTBREAK IT DOWN INTO STAGESPROVIDE A CHANNEL FOR FEEDBACKMEASURE THE RESULTS

A SOP SHOULD BE A DYNAMIC ASSET REVIEWED AND UPDATED FROM TIME TO TIME

UP THE REVENUE Weekly targets Stock on hand Client record card Slow days Key clients Rewards: clients therapists Online sales Market effectively

MARKETING TO A TARGET AUDIENCE

SMS messages Divide into key groups- facial massage/body mani & pedi other

Best day = paydayDo not lower prices- add value Elements of success: Client name Scarcity, limit time & quantity Value added irresistible offer Call to action

SPA FINDERS TOP TRENDS 2015

FOREST BATHING: Mindfulness Meets Nature- Quietly walking, with a mind intent on the sounds, scents, colors and “feel” of the forest. Invite the outside in… CANNABIS: New Spa & Wellness Connection- More spas using non-high-inducing pain-relieving topicals and beauty products – and hemp seed is seen as hot new ingredients even as super foods. WELLNESS TRADITIONS FROM THE ISLAMIC WORLD: Beyond

Hammams and Argan Oil Middle Eastern and African spices, grains and fruits will be the buzz in ingredients used for both food and skincare (from camel’s milk to baobob fruit) spas will offer more experiences like rasul/mud treatments and sand bathing. INDUSTRIAL REVOLUTION: Blue Collar Wellness-As employers battle chronic disease, obesity, pain, musculoskeletal, and mental disabilities that can hit “blue collar” workers the hardest expect to see more wellness programs designed for them in the future

MY FITNESS. MY TRIBE. MY LIFE: Super-Social Fitness –More people’s boutique fitness brand/studio has become their “life.” Social fitness defines who you know, what you wear, where you travel–even how you raise your kids. But it’s a global loneliness epidemic, fueled by a surge in urbanization, single-person households, longer work hours, and lives spent in front of screens that will continue to spur the new directions for the “my fitness is my family” uber-trend

SPA ON ARRIVAL (& EN ROUTE): The New Travel Ritual-The new travel ritual is treatments (and other fitness/wellness experiences) done right at arrival, or en route at airports, to fight jetlag or to kick-start productivity. We’ll see the spas open later, earlier, and even 24/7.

WELLNESS HOMES, COMMUNITIES & CITIESEntire towns/cities are master-planned around a 365-degree concept of wellness, and a new, global “Well Building Standard” aims to do for human health in the built environment

HYPER-PERSONALIZED BEAUTY: Made-for-MeIn every corner of beauty care new opportunities to customize our primping and self-care experience will arise. We’ll see more beauty brands using in-store computer technology to create personalized solutions, more online skin coaching and more spas will let clients create bespoke everything.

BEYOND THE STARS: Luxury RedefinedExtraordinary affluence, an appetite for the different and new, a zeal for documenting epic experiences and the search for solitude and silence are fueling a new trend: the quest for “Beyond the Stars” experiences– where air, light and breathing room are the new luxury, authentic and novel With this shift, the luxury travel industry will be challenged to top itself with even more spectacular offerings and dazzle us with spectacular offerings and experiences

Thank you

Mimmie Lancaster

082 653 5022

The secret of getting ahead is getting started- Mark Twain

There is no elevator to success, you have to take the stairs