sa mini-case study fashion 050119 final v1 · a luxury fashion retailer wanted to reach high net...
TRANSCRIPT
A luxury fashion retailer wanted to reach high net worth female fashionistas through unskippable, large-screen creative that would drive in-store visits.
Why Samsung Ads
About Samsung AdsSamsung Ads is Advanced TV advertising built on the world’s smartest connected audience platform. We leverage a proprietary data set no one else has, to deliver insights to marketers no one else can offer.
Proprietary ACR capabilities, coupled with strategic third party integrations, enabled the Retailer to find the right audiences and reach them in Connected TV.
• Targeting: Fashion and Custom Women’s Network Targeting | $100k HHI• Ad Format: Connected TV (CTV) Video
Finding the Female FashionistaHigh net worth and high heels, but low linear TV viewing.
Conversion rate of fashionistas exposed to advertising was 1.4%.
251KStore visits influenced
20%Of store visitors were
exposed to advertising
samsung.com/samsungadsGet in touch at [email protected]
Samsung Ads Proprietary Data, U.S. Only, 2018- Methodology: Visits are calculated using Factual foot traffic audience,
deterministically matched to Samsung TV household universe.
U.S. Only. © Samsung Ads. All rights reserved.