s3 buzz quick start guide

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© Copyright Society3 Group Inc #S3 S3 Buzz Quick Start Guide

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Get a highly successful buzz campaign up and running in 10 Minutes. * transition your marketing from self promotion to recommendation * Get significantly more people to talk about you *

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Page 1: S3 buzz quick start guide

© Copyright Society3 Group Inc #S3

S3 Buzz

Quick Start Guide

Page 2: S3 buzz quick start guide

2 © Copyright Society3 - 2014 #Society3

The Problem Society3 is solving

Your business friends are happy to help and talk about you!

But YOU need to give them a story and a place to share it!

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3 © Copyright Society3 - 2014 #Society3

X

You have a vision, limited budget and good friends

1) Create a story 2) Ask your friends to share it

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4 © Copyright Society3 - 2014 #Society3

10 things that make a successful Buzz

1) Know exactly what you want to buzz about

2) Polish your online presence

3) You should have a well maintained network

4) Create some tweet-size stories for them to share

5) Setup the campaign in S3 Buzz – and launch it

6) Add the Buzz Widget to your online presence

7) Add the Buzz link to all outgoing messages

8) Inform all your Business friends about the Buzz

9) Add frequently new content to your presence

10)Constantly monitor and moderate your buzz

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5 © Copyright Society3 - 2014 #Society3

Know exactly what you want to buzz about

Buzz about one (1) thing only

The brand, an event, a product, a situation… never combine multiple things in one buzz.

Decide what you want to get out of the Buzz again that should be one thing.

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Polish your online presence

Your Buzz will be pointing to one URL

Make that page attractive and inspiring to act and re-share with others

What ever you buzz about should be prominently on the following places:

On your website’s home page

Blog posts about what you are buzzing

You share the content on Facebook

Present it with a PowerPoint on Slideshare

Expose details on your LinkedIn company page

Frequently share news about it on Twitter

Share updates on topic relevant sites

Consider crowd funding sites

Ensure all properties point to all other properties

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You should have a well maintained network

Since centuries, “having connections” is the key to business success.

Find them online in LinkedIn, Twitter, on Google, Facebook… and connect if you not already have

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Create some stories for your friends to share

Understand your audience

They want to hear what ‘OTHERS SAY’ not what YOU are pitching.

GOOD: “XYZ has a pretty interesting solution…”

NOT GOOD: “We are the global leader of rather something and introducing jade jade”

Create tweet-size stories, containing what your business friends may say about you, your product, event...

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Set it all up in S3 Buzz – and launch it

Complete the Buzz Campaign form

Intuitive and self explanatory

Hit the launch button to create the Buzz

Buzz will automatically generate your dedicated

Buzz page with buttons so that your friends just need to click on and share the stories with their network.

You’ll have access to video tutorial and our buzz hotline

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Add the Buzz Widget to your online presence

Embedding the Buzz widget to:

Your website’s home page

The page where the main content that you are buzzing about resides

You may also embed it on all relevant blog posts

Ask people directly to support the Buzz

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11 © Copyright Society3 - 2014 #Society3

Add the Buzz link to all outgoing messages

You have a dedicated Buzz URL like: http://s3buzz.com/77uz59

Add your own buzz URL to all these and more:

Your email signature

Your websites wherever you list things

Your social presences and profiles

Your XeeMe / S3ID

Your product documentation

Your PowerPoint presentations

Anything that may be public and inspire to support you

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Inform all your Business friends about the Buzz

Launch time – ask for help

Go back to your entire network of business and personal friends and ask to help spreading the word

Alert them individually in social networks. You may also want to send a good old, yet very personal email.

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Add frequently new content to your presence

You most likely have a lot to say about the topic you are buzzing about

Add corresponding content to your blog

Update your website

Update your presence on Linkedin, Twitter, Facebook, Google+, Slideshare…

Don’t forget to thank all your supporters

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Constantly monitor and moderate your buzz

Mentions are driving attention

Track the number of mentions about you

Track the number of active advocates

Track the number of new advocates

Make sure you or somebody in your team is responding to comments and questions!!!

Page 15: S3 buzz quick start guide

15 © Copyright Society3 - 2014

San Francisco, CA + 1 (650) 384-0057

Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2014

Pr

We are here

to help you

on every step

of the way…

[email protected]

+1 (650) 384.0057

+49 (30) 2023.8748

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16 © Copyright Society3 - 2014

Thank You

© 2012 Society3 Group Inc. Society3 and Society3 Academy are trademarks of Society3 Group Inc. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from Society3 Group Inc. USA

Society3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (650) 384-0057

+1 (650) 384 0057 [email protected]

http://Society3.com

http://xeeme.com/society3