IMPROVE YOUR RETURN ON MARKETING INVESTMENT (ROMI) DRIVE HIGHER CONVERSION RATES,

LARGER AVERAGE DEAL SIZES, & SHORTER SALES CYCLES

SIMPLIFY YOUR COMPLEX B2B SALES CYCLE

CMO / demand generation / field sales marketing

Enhance your marketing initiatives (brand awareness, canvassing and nurturing) by sizing, identifying and ranking 100% of your addressable market and high-value accounts;

Identify cross-sell and new business opportunities by building of the most promising sales strategic account plan targets;

Cleanse and enrich your CRM with key information on your optimal sales targets (market insights, key decision makers contact details …)

Market insights and data services

Owner / C-level / sales and marketing teams

Owner / C-level / sales and marketing teamsScale your business with predictable and recurring high-quality leads (MQA), leading to opportunities (SQL) in more than 50% of cases;

Fully evangelize your market by engaging with all your Key Decision Makers (KDMs = team buyers, power users & internal influencers), to improve your brand awareness, secure your business on a short- and long-term perspectives. and do not miss an RFI/RFP

Lead generation 2.0 services

Provide actionable insight that drives business performance by: helping to design your Ideal Customer Profile (ICP) and monitor the related a data-driven insights, mapping out segments within target markets and unders-tanding the pattern in each segment to build truly unbeatable campaigns, improving sales & marketing alignment in order to be more effi-cient in your business activities.

Upcoming VideoLeadTM and Marke+TM

LARGE /STRATEGIC

ENTERPRISE

MIDSIZE

SMALL AND NON-NAMED

ACCOUNT BASED marketing, ENTERPRISE/B2B COMPLEX sales

BROAD-REACHING approach

The business-to-business (B2B) sales cycle is often lengthy and complex and since the rise of a global IT market, customers are among the most valuable and fiercely contested capital of any tech company. Their value is measured by how profitable and stable their relationships with tech companies are in the face of increasing worldwide competition and decreasing time-to-market. In such contest, the key success factor is new business development! So now you must engage with your customers and create impact by providing a meaningful change in their business (or business processes) that significantly improves their business performance.

Data enrichment & generation

Strategic account plan

Market insights

Account based selling

Broad-reaching approach

Predictive business decision tool

Lead capture tool

ACCOUNT TYPE

•Long sales cycle with several KDMs (C-level, Head of Business lines …)•Large deal sizes•Defined targets (named, territory, industry, segment)

ACCOUNT BASED MARKETINGBROAD-REACHING APPROACH

Bringing together account planning, market intelligence and custom data (KDMs’ contact details), we provide our clients a detailed mapping of their most promising accounts with all subsidiaries and business units fitting their Ideal Customer Profile, shareholding structures, business activities, relevant industry insights, customer landscape or revenue snapshot.

This approach allows swift and thoughtful decision making, aligning their teams and channel partners to address each account with the right product(s)/service(s), provide actionable insight that drives business performance, identify up-sell and cross-sell opportunities while building credibility and increasing brand awareness.

MARKET INSIGHTS & DATA LEAD GENERATION 2.0

We are a one stop shop international boutique leveraging the science of revenue to optimize our client’s complex sales processes.

We define success as achieving exceptional results that have a lasting impact on businesses, communities and individuals

worldwide. This principle has remained the cornerstone of our ethos since 2009 – and it continues to underpin everything we do.

(Available in 2017)

•Smaller deal sizes•Local & regional targets

•Small deal sizes•A lot of targets with only few Key Decision Makers

? BUT WHO AND WHERE ARE THOSE CUSTOMERS?

And how to engage with all key decision-makers taking part in such decision process

either in Europe, US, Asia or Latin America?

Too often, a lack of knowledge about customer's pains and buying centers is a significant blind spot for tech vendors. That’s why S2M’s data-driven insights services, predictive analytic tools and B2B lead generation aim at helping you reaching out to targets, educating them on your product/service, gauging their interest and, hopefully, converting them into new paying customers.

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Position: CRM Manager

KDMRight target = to canvass

Product 1

Product 3

Product 2KDM to generate

40/101

18/28 5/11 8/12

6/282/911/13

PRIO 3

PRIO 2

PRIO 1

OTHERS

PRIO 3PRIO 2

P

P?

P Existing partner

ClientP? Partner needed

Competing solution

94%

50% 99%62% 100%

Relationships

Revenue

Customer Success

60%

40%

50%

KDM Prio 2

Status: To identify

To canvass

P?

P P?

P

<< >>

CEO

CROFinancial Services

industries

MDF or Co-op’ PARTNERS

CMO

Head of Sales

CTO

CFO

Telecommunications

Utilities

KDM list

1 Week FREE Trial

25 KDM generated*

25 KDM enriched*

3 Months Trial

Evangelize +100 companies

Generate 18 MQA / 9 SQL*

*Minimum 2 KDM/account*Average values observed since 2009 with more than 150 clients

DISCOVER OUR LEAD GENERATION 2.0 SERVICE

For the cost of one small round table we would be happy to

perform a 3 months probation period. Based on our

experience and past results, we are able to generate 1 to 2 new

Qualified Meetings (MQA) every week, meaning that ~18

appointments (MQA) with prospects and ~ 9 opportunities

(SQL) will be entering your pipeline after a 3 month period.

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THE SOLUTIONS

THE APPROACHES

THE PILOT PROJECT

THE COMPANY

Market insights, strategic account plans, MQA and opportunities to

Feed your enterprise & channel sales teams

www.s2m-group.com

•Create a single view of each target account

•Map all targets within each account

•Exploit up-sell and cross-sell opportunities

•Identify all KDM within each target prospect

•Engage with personalized value propositions

Broad-reaching approach, based on Lead Generation 2.0, goes far beyond tele- or email marketing. When well executed, it is capable of delivering predictable and recurring results.

In practice, we are able to leverage your Ideal Customer Profile to identify 100% of your target market, engage and qualify prospects who are the more likely to purchase to feed the sales pipeline with highly qualified leads, on a weekly basis, leading to opportunities with a minimum hit rate of 50%.

•Target and qualify prospect who are most likely to purchase

•Identify 100% of your target market

•Increase your visibility, experiment with new messaging techniques and gather a great deal of data, value propositions and KDMs

•Secure your business on short and long-term perspectives

Channel sales

MARKET INSIGHTS & DATA

Whether you want to develop an Account Based or a Broad Reaching approach, we can support your internal sales & marketing teams and/or your channel partners (MDF or co-op) with data, services and software Tools.

DIRECT SALES

CHANNEL SALES

LEAD GENERATION 2.0

Made with in Barcelona, Spain © S2M-group 2017

DISCOVER OUR DATA SERVICES

We have built a team of database analyst experts in data

collection and data analysis as well as developed our own

sales intelligent tool in order to provide the most accurate

and personalized lead data available on the market (lists of

targets, contact details of Key Decision Makers and account

mapping of your prospects). The data is updated and can be

directly fed into your CRM.

Unlike telemarketing companies focusing on generating MQL (related to an individual person), we focus on generating MQA (Marketing Qualified Account) for accounts (or at least buying centers) ready to go to sales

PRIO 1

The noise behind data-driven lead generation, enterprise sales, account based marketing (ABM) or even channel sales has been deafening at times, but the buzz has

been building for good reason: when used correctly, those tactics can shorten the buying cycle, increase lead-to-opportunity conversion rates, decrease Customer

Acquisition Cost (CAC), and reduce churn.

Again, the list goes on.

A well-run data-driven outbound marketing strategy can have a positive impact on most marketing and sales Key Performance Indicators (KPI).

THE CHALLENGE

The double background and a metrics-driven approach of our internal sales army (with more than 20 native languages) allows us to:

Forecast the number of leads (MQA)

and opportunities (SQL) we can generate

every month

Scale your business by focusing on

your most complicated/untapped markets

or reinforcing your existing BDR team.

Our data-driven methodology is designed for B2B complex sales which allow us to:

Support any direct or channel sales initiatives with

either a Broad-Reaching and/or Account Based

strategies,

Canvass large and mid-size companies at a global

or local level

Focus on new business development (medium

and big tickets)

Manage long sales cycle involving several KDMs

(C-level, Head of Business Lines).

Our In-house predictive business

decision tool provides actionable

insight that drives business

performance by designing your Ideal

Customer Profile (ICP) and

monitoring the related data-driven

insights.

>

Marke+Visualize. Make business.

Strategic ACCOUNT PLAN and MARKET INSIGHTS

LIST of targets and related KDM CONTACT DETAILS

KDM CONTACT DETAILS

Product / Service

Target list

1. Product-Market Fit >> Ideal Customer Profile

2. Ideal Customer Profile >>