Foreign Trade Vademecum

2013 Edition

Osec renamed Switzerland

Global Enterprise as of

14 May 2013

SwiSS economic key FigureS 3

global View 4

Worldwide export development by region 4

Worldwide largest exporters 4

Worldwide import development by region 5

Worldwide largest importers 5

SwiSS Foreign Trade 6

Swiss company landscape 6

Development of Swiss foreign trade 6

Exports by destination country 7

Imports by country of origin 8

Exports by sector 9

Imports by sector 9

direcT inVeSTmenTS 10

Foreign countries with the largest capital stocks 10

Direct investments Switzerland/abroad 10

Swiss capital stock by region 11

Swiss capital exports by region 12

Personnel at Swiss companies abroad by region 13

SerViceS oF SwiTzerland global enTerpriSe 14

Export Promotion 14

Import Promotion 14

Investment Promotion 15

Global Network 16

Switzerland in international comparison 18

SME Export Indicator 18

Table of contents

3

Swiss economic key figures

key FigureS economy 2010 2011 2012

GDP (nominal)1 in billion CHF 574.31 586.78 592.81

GDP (nominal) per capita1 in CHF 72,905 74,160 *74,140

GDP growth (real)1 3.0% 1.9% 1.0%

Inflation rate1 0.7% 0.2% -0.7%

Unemployment rate1 3.5% 2.8% 2.9%

counTry 2009 2010 2011

greatest agglomerations2 per thousand inhabitants

Zurich 1,170.2 1,188.6 1,204.0

Geneva 521.4 526.4 530.7

Basel 498.0 497.7 500.6

Berne 350.8 353.3 355.6

Lausanne 330.9 336.4 342.2

largest cities2

per thousand inhabitants

Zurich 368.7 372.9 377.0

Geneva 186.0 187.5 188.2

Basel 166.2 163.2 164.5

Lausanne 125.9 127.8 129.4

Berne 123.5 124.4 125.7

populaTion3 2012

permanent resident population per thousand inhabitants 8,036.9

age groups in % (2011)

0 – 19 years 20.6%

20 – 39 years 26.7%

40 – 64 years 35.5%

65 years and older 17.2%

1 Source: Federal Statistical Office (FSO), State Secretariat for Economic Affairs (SECO) * Estimate

2 Source: Federal Statistical Office (FSO), ESPOP (until 2009), STATPOP (from 2010) 3 Source: Federal Statistical Office (FSO), STATPOP, BEVNAT, ESPOP, SCENARIO

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Global view

exporTS

worldwide exporT deVelopmenT by region

year 1953 1973 1993 2011

Europe 39.4% 50.9% 45.4% 37.1%

Asia 13.4% 14.9% 26.1% 31.1%

North America 24.8% 17.3% 18.0% 12.8%

Middle East 2.7% 4.1% 3.5% 6.9%

South and Central America 9.7% 4.3% 3.0% 4.2%

Africa 6.5% 4.8% 2.5% 3.4%

Miscellaneous 3.5% 3.7% 1.5% 4.5%

Total in billion uSd 84 579 3,676 17,779 Source: WTO 2012

worldwide largeST exporTerS 2011 in billion uSd

1. China 1,899

2. USA 1,481

3. Germany 1,474

4. Japan 823

5. The Netherlands 660

6. France 597

7. South Korea 555

23. Switzerland 235 Source: WTO 2012

1 Europe 37,1%

2 Asia 31,1%

3 North America 12,8%

4 Middle East 6,9%

5 South and Central America 4,2%

6 Africa 3,4%

7 Miscellaneous 4,5% Source: WTO 2012

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imporTS

worldwide imporT deVelopmenT by region

year 1953 1973 1993 2011

Europe 43.7% 53.3% 44.6% 38.1%

Asia 15.1% 14.9% 23.7% 30.9%

North America 20.5% 17.2% 21.4% 17.2%

South and Central America 8.3% 4.4% 3.3% 4.0%

Middle East 2.0% 2.6% 3.3% 3.7%

Africa 7.0% 3.9% 2.6% 3.1%

Miscellaneous 3.4% 3.7% 1.1% 3.0%

Total in billion uSd 85 594 3,786 18,000 Source: WTO 2012

worldwide largeST imporTerS 2011 in billion uSd

1. USA 2,265

2. China 1,743

3. Germany 1,254

4. Japan 854

5. France 715

6. UK 636

7. The Netherlands 597

23. Switzerland 208 Source: WTO 2012

5

1 Europe 38,1%

2 Asia 30,9%

3 North America 17,2%

4 South and Central America 4,0%

5 Middle East 3,7%

6 Africa 3,1%

7 Miscellaneous 3,0% Source: WTO 2012

Swiss foreign trade

SwiSS company landScape ToTal companieS in SwiTzerland 312,861 100%

large companies with > 250 employees 1,154 0.4%

SMEs with < 250 employees 311,707 99.6%

exporTing companieS 36,589 12.2%

with an export share < 1⁄3 of total turnover 21,344 7.1%with an export share between 1⁄3 and 2⁄3 of total turnover 6,568 2.2%

with an export share > 2⁄3 of total turnover 8,677 2.9%

Source: Federal Statistical Office, Business Census 2005

Source: Federal Statistical Office, Business Census 2008

deVelopmenT oF SwiSS Foreign Trade in million cHF

exports in billion cHF

105 109 114 127 132 136 135 146 157 177 198 206 181 193 198 201

imports

103 107 113 129 130 128 129 137 149 165 184 187 160 174 174 177

year

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Source: Directorate General for Customs

Exports Imports

97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12

250,000

200,000

150,000

100,000

50,000

0

4 5

12

3

Source: Directorate General for Customs

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exporTS by deSTinaTion counTry in million cHF in %

europe 118,325 59.0%

EU 111,297 55.5%

Germany 39,892 19.9%

Italy 14,430 7.2%

France 14,291 7.1%

UK 8,732 4.4%

Austria 5,782 2.9%

Spain 5,447 2.7%

The Netherlands 5,141 2.6%

Belgium 4,685 2.3%

Russian Federation 2,924 1.5%

Poland 1,886 0.9%

Turkey 1,837 0.9%

africa 3,337 1.7%

asia 44,387 22.1%

China 7,422 3.7%

Japan 6,860 3.4%

america 31,844 15.9%

USA 22,300 11.1%

Canada 3,000 1.5%

Brasil 2,351 1.2%

Mexiko 1,367 0.7%

oceania 2,720 1.4%

Total 2012 200,612 100%

Source: Directorate General for Customs

1 Europe 59,1%

2 Asia 22,1%

3 America 15,9%

4 Africa 1,7%

5 Oceania 1,4%

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Swiss foreign trade

imporTS by counTry oF origin in million cHF in %

europe 136,573 77.3%

EU 134,257 75.9%

Germany 54,023 30.6%

Italy 18,253 10.3%

France 14,942 8.5%

Austria 7,677 4.3%

Ireland 6,754 3.8%

The Netherlands 6,304 3.6%

UK 6,246 3.5%

Spain 5,026 2.8%

Belgium 4,304 2.4%

Russian Federation 407 0.2%

africa 2,888 1.6%

asia 24,283 13.7%

China 10,265 5.8%

Japan 3,828 2.2%

america 12,608 7.1%

USA 9,272 5.2%

Brasil 1,089 0.6%

Canada 515 0.3%

oceania 429 0.2%

Total 2012 176,781 100% Source: Directorate General for Customs

1 Europa 77,3%

2 Africa 1,6%

3 Asia 13,7%

4 America 7,1%

5 Oceania 0,2%

Source: Directorate General for Customs

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exporTS by SecTor in million cHF

Chemicals and related products 79,012 5.85%

Precision instruments, watches and jewellery 44,040 6.75%

Machines, appliances, electronics 33,307 -9.71%

Metals 11,933 -8.45%

Farm and forestry produce, fisheries * 8,656 2.57%

Energy sources 6,846 5.94%

Vehicles 5,095 9.05%

Leather, rubber, plastics 4,138 -5.07%

Textiles, clothing, shoes 3,114 -4.16%

Paper, stationery and graphic products 2,223 -13.03%

Apartment furnishings, toys etc. 1,392 -6.01%

Building materials 857 -0.92%

Total 2012 200,612 1.37% * incl. food, drink and tobaccoSource: Directorate General for Customs

in % compared to

previous year

* incl. food, drink and tobaccoSource: Directorate General for Customs

imporTS by SecTor in million cHF

Chemicals and related products 39,369 5.17%

Machines, appliances, electronics 29,365 -4.29%

Precision instruments, watches and jewellery 19,022 5.16%

Energy sources 17,445 12.91%

Vehicles 17,074 1.40%

Metals 13,811 -6.14%

Farm and forestry produce, fisheries * 13,306 -0.10%

Textiles, clothing, shoes 8,718 -1.82%

Leather, rubber, plastics 6,194 -1.01%

Apartment furnishings, toys etc. 5,250 0.44%

Paper, stationery and graphic products 4,334 -5.43%

Building materials 2,893 -0.75%

Total 2012 176,781 1.37%

in % compared to

previous year

1. USA 4,156

2. UK 1,700

3. France 1,599

4. Germany 1,135

5. Switzerland 1,064

6. Belgium 1,005

7. Japan 963

8. The Netherlands 960

9. Canada 670

10. Spain 645 Source: OECD

Source: Swiss National Bank (SNB)

direcT inVeSTmenTS SwiTzerland/abroad in million cHF

year 2008 2009 2010 2011

Capital stock abroad 769,883 891,309 970,421 1,000,301

Capital stock in Switzerland 476,013 513,833 580,394 606,798

Capital exports abroad 49,100 28,703 82,692 42,019

Capital imports to Switzerland 16,476 31,437 33,947 10,494

in number of persons

Personnel abroad 2,657,405 2,747,971 2,820,592 2,963,526

Personnel in Switzerland 400,240 420,362 419,572 430,630

Direct investments

Foreign counTrieS wiTH THe largeST capiTal STockS 2011 in billion uSd

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SwiSS capiTal STock by region in million cHF

year 2010 2011

europe 463,787 458,040

eu, thereof 405,580 404,356

Luxemburg 77,500 78,674

UK 78,144 69,451

Germany 55,803 54,656

The Netherlands 54,600 52,843

France 34,323 37,898

Offshore financial centres 40,998 36,777

Italy 25,921 25,139

rest of europe, thereof 58,207 53,684

Russian Federation 6,945 7,244

north america, thereof 209,391 229,346

USA 177,520 197,582

middle and South america, thereof 178,438 182,672

Offshore financial centres 134,748 136,695

Brasil 23,422 22,684

asia, thereof 88,737 97,476

Singapore 17,020 19,311

Japan 14,340 14,970

China 8,466 13,134

Indonesia 7,280 6,997

africa, thereof 11,623 10,416

South Africa 3,934 2,240

oceania, thereof 18,446 22,352

Australia 17,878 21,651

Source: Swiss National Bank (SNB)

SwiSS capiTal exporTS by region in million cHF

year 2010 2011

europe 22,130 3,087

eu, thereof 20,123 5,427

Germany 3,066 3,900

France 4,338 740

The Netherlands 3,614 -1,093

UK 7,258 -2,328

rest of europe, thereof 2,007 -2,340

Russian Federation 1,134 544

Ukraine 305 146

north america, thereof 23,015 11,733

USA 24,013 11,526

middle and South america, thereof 27,967 4,878

Brasil 8,319 1,136

Offshore financial centres 15,754 908

asia, thereof 8’675 16’551

China 1’824 5’293

United Arab Emirates -1’757 3’700

Japan 317 2’935

Singapore 2’388 2’052

africa, thereof 1’618 1’144

South Africa 127 209

oceania, thereof -714 4’626

Australia -650 4’505

Source: Swiss National Bank (SNB)

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perSonnel aT SwiSS companieS abroad by region in million cHF

year 2010 2011

europe 1,423,339 1,427,227

eu, thereof 1,280,503 1,281,832

UK 375,771 371,001

Germany 271,955 282,099

France 142,850 133,595

Italy 80,251 78,222

Spain 63,179 62,694

rest of europe, thereof 142,836 145,395

Russian Federation 67,222 67,906

Ukraine 27,844 28,835

Turkey 20,009 21,514

north america, thereof 397,337 412,198

USA 342,814 355,247

middle and South america, thereof 252,338 277,101

Brasil 108,437 116,959

Mexiko 43,677 45,412

asia, thereof 583,816 678,373

China 135,062 190,726

India 83,677 93,895

Japan 71,205 71,592

Thailand 50,328 55,915

africa, thereof 116,963 116,967

South Africa 39,306 34,449

oceania, thereof 46,798 51,660

Australia 41,561 45,924 Source: Swiss National Bank (SNB)

Switzerland Global EnterpriseSwitzerland global enterprise works all over the world to

support entrepreneurs and promote Switzerland as a

business location. our role as a center of excellence for

internationalisation is to foster exports, imports and

investments, to help clients develop new potential for

their international businesses and to strengthen

Switzerland as an economic hub. we are a strong and

trusted partner for our clients, the cantons and the Swiss

government, with a global network of experienced

advisers and experts.

exporT promoTion Working on behalf of SECO, Switzerland Global Enter-prise uses its expertise in internationalisation to help Swiss companies, especially SMEs, identify and de-velop new business potential on a worldwide basis. It provides regular information about relevant trends in the global markets, as well as professional advice and support in finding contacts and partners and recognis-ing new business opportunities.

www.switzerland-ge.com/services

inFormaTion Markets Export Know-how News / Studies

neTwork Swiss Business Hubs, Embassies, Chambers of Commerce, Experts, Export Platforms, Commercial Asscociations, Partners

conSulTancy Analysis Strategy Implementation

conTacTS Business Partners / Companies Governmental Authorities Trade Fair Participants

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imporT promoTionSwitzerland Global Enterprise works on behalf of SECO to support SMEs from selected partner countries, facilitating market access and opening up new busi-ness opportunities in Switzerland and the European Union. In this way, Switzerland Global Enterprise helps to strengthen the competitiveness of the companies concerned and foster cooperation and trade relations between Switzerland, the EU and the partner coun-tries. Importers in Switzerland and Europe benefit from contacts with reliable suppliers in the partner countries.

inVeSTmenT promoTionAs part of its remit from SECO and the cantons, Switzerland Global Enterprise provides potential foreign investors with information about the particular strengths and operating conditions of Switzerland as a business location. Its services for foreign companies include assessing the potential of their projects before they are presented to the cantons. Switzerland Global Enterprise assists the cantons with the relocation of foreign companies, providing market and trend analy-ses and coordinating the activities of all the bodies involved in the promotion of Switzerland as a business location.

online applicaTionS:

warmup2export Test your export fitness www.switzerland-ge.com/warmup2export

Trade4Free Duty-free in 6 steps – and how you can benefit from free trade agreements www.switzerland-ge.com/trade4free

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Global NetworkSwitzerland global enterprise is represented abroad

by Swiss business Hubs. The majority of these local

teams is based at a Swiss embassy or Swiss con-

sulate-general. bilateral chambers of commerce

take on this role in certain countries.

ABU DHABIATLANTABANGALOREBOSTONDOHAGUANGZHOUHANOIHOUSTONISTANBULJAKARTAJEDDAHKUALA LUMPURKUWAIT CITYLOS ANGELESMEXIKO CITYMONTREALNEW DELHINEW YORKOSAKARIYADHSHANGHAI

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weitere offices

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1 uSa / Chicago2 canada / Toronto3 brazil / São Paulo4 Spain / Madrid5 uk / London6 France / Paris7 italy / Milan8 germany / Stuttgart9 austria / Vienna

10 poland / Warsaw 11 russia / Moscow 12 South africa / Pretoria 13 gcc / Dubai 14 india/ Mumbai 15 aSean / Singapore 16 china / Beijing 17 korea / Seoul 18 Japan / Tokyo 19 Hong kong

Swiss business Hubs

Following an initial consulting session in Switzerland, the Swiss Business Hubs are the next point of contact with Switzerland Global Enterprise in the export country concerned. In addition, these hubs are responsible for promoting Switzerland as a business location abroad. All hubs have a first-rate network of contacts abroad on account of their official status.

Switzerland Global Enterprise relies on the official Swiss representations in the other markets, that is, on the embassies, consulates-general and consulates, as well as on the bilateral chambers of commerce.

ABU DHABIATLANTABANGALOREBOSTONDOHAGUANGZHOUHANOIHOUSTONISTANBULJAKARTAJEDDAHKUALA LUMPURKUWAIT CITYLOS ANGELESMEXIKO CITYMONTREALNEW DELHINEW YORKOSAKARIYADHSHANGHAI

Further offices

Switzerland in international comparison

ranking Switzerland

weF 1 (Global Competitiveness Index 2013)

imd 2 (World Competitiveness Yearbook 2013)

inSead 1 (The Global Innovation Index 2012)

Transparency international 6 (Corruption Perceptions Index 2012)

eTH koF 10 (Index of Globalization 2013)

The Heritage Foundation 5

(Index of Economic Freedom 2013)

city ranking 2 (Mercer 2012)

city ranking 8 (Mercer 2012)

city ranking 9 (Mercer 2012)

(Zurich)

(Geneva)

(Basel)

SME Export IndicatorThe SME Export Indicator is a cooperation between Switzerland Global Enterprise and Credit Suisse. www.switzerland-ge.com/exportindikator

crediT SuiSSe exporT baromeTer In standard deviation, growth threshold = 0

Barometer Exports (yoy) Export trend growth (6-month moving average) Growth Threshold

4.0

3.0

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-3.0Jan 00 Jan 02 Jan 04 Jan 06 Jan 08 Jan 10 Jan 12 Jun 13

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OFFICIAL PROGRAMMES

www.switzerland-ge.cominfo@switzerland-ge.comT 0844 811 812

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