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Understanding at of the Newcastle Transport Program Results from an on Newcastle and low Client: UrbanGrowth NSW Dated: October 2015 ttitudes and beliefs towa Urban Transformation a m nline and paper survey o wer Hunter residents. ards aspects and of 1,215

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Understanding attitudeof the Newcastle Urban Transformation andTransport Program

Results from an onlineNewcastle and lower

Client:UrbanGrowth NSW

Dated:October 2015

Understanding attitudes and beliefs towardsNewcastle Urban Transformation and

Transport Program

n online and paper survey oflower Hunter residents.

towards aspectsNewcastle Urban Transformation and

survey of 1,215

NUTTP: Online Resident Survey

Contact:James Parkere: [email protected]: 02 6650 9175

Level 1, 30 Industrial DriveCoffs Harbour NSWPO Box 1555Coffs Harbour NSW 2450

w: www.jettyresearch.com.aue: [email protected] Harbour SydneyACN 121 037 429

Prepared by Christine Dening

Reviewed by James Parker

Date October 20th

Document Name NUTTP Online

Version Final

: Online Resident Survey

[email protected]

Christine Dening

James Parker

th 2015

Online Resident Report October 2015

Jetty Research 2

NUTTP: Online Resident Survey

DISCLAIMER................................................................

EXECUTIVE SUMMARY................................

INTRODUCTION ................................................................

BACKGROUND ................................................................METHODOLOGY ................................................................SAMPLING ERROR ................................................................SAMPLE CHARACTERISTICS................................

Graph i: Sample by Gender ................................Graph ii: Sample by Age ................................Graph iii: Sample by LGA................................Graph iv: Type of dwelling................................Graph v: Children under 18 living at home

PART 1: NEWCASTLE CITY VISITATION BEHAVI

Graph 1.1: Frequency of visitation to the Newcastle city centre in the past six monthsGraph 1.2: Activities undertaken in the Newcastle city centre in the past six months

PART 2: PREFERENCE FOR CHANGES TO THE NE

Graph 2.1: Aspects respondents consider to be the bestGraph 2.2: Aspects respondents would like to see change in the future

PART 3: AWARENESS OF AND ATTITUDES TOWARD

Graph 3.1: Awareness of the Program prior to the surveyGraph 3.2: “Other” potential objectives important for the future of NewcastleGraph 3.2: Likes/dislikes for the four different urban transformatioTable 3.1: Reasons for liking the four OpportunitiesTable 3.2: Reasons for disliking the four Opportunities

PART 4: ATTITUDES TOWARDS THE THREE POTENTIAL

Graph 4.1: Attitudes regarding a Civic LinkTable 4.1: Reasons to support/oppose the Civic LinkTable 4.2: Other ideas on future uses for the Civic Link siteGraph 4.2: Attitudes regarding the revitalisation of Hunter StreetTable 4.3: Reasons to support/oppose the revitalisation of Hunter StreetTable 4.4: Other ideas on future uses for the Hunter Street siteGraph 4.3: Attitudes regarding an Entertainment PrecinctTable 4.5: Reasons to support/oppose an entertainment precinctTable 4.6: Other ideas on future uses for the entertainment precinct site

PART 5: CURRENT ATTITUDES TOWARDS THE NE

Graph 5.1: Attitudinal measures on eight statements relating to Newcastle city centre

PART 6: OTHER IDEAS AND SUGGESTIONS

APPENDIX 1: ONLINE SURVEY ................................

APPENDIX 2: BACKGROUND MATERIALS

: Online Resident Survey

Table of Contents

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................................................................................................................................Graph v: Children under 18 living at home................................................................................................

TY VISITATION BEHAVIOURS ................................................................

Graph 1.1: Frequency of visitation to the Newcastle city centre in the past six months................................Graph 1.2: Activities undertaken in the Newcastle city centre in the past six months ................................

OR CHANGES TO THE NEWCASTLE CITY CENTRE................................

Graph 2.1: Aspects respondents consider to be the best thing about the Newcastle city centreGraph 2.2: Aspects respondents would like to see change in the future ................................

AND ATTITUDES TOWARDS THE PROGRAM................................................................

Graph 3.1: Awareness of the Program prior to the survey ................................................................potential objectives important for the future of Newcastle ................................

Graph 3.2: Likes/dislikes for the four different urban transformation Opportunities................................Table 3.1: Reasons for liking the four Opportunities................................................................Table 3.2: Reasons for disliking the four Opportunities ................................................................

THE THREE POTENTIAL OUTCOMES................................................................

Graph 4.1: Attitudes regarding a Civic Link................................................................................................Table 4.1: Reasons to support/oppose the Civic Link ................................................................Table 4.2: Other ideas on future uses for the Civic Link site................................................................Graph 4.2: Attitudes regarding the revitalisation of Hunter Street ................................................................Table 4.3: Reasons to support/oppose the revitalisation of Hunter Street ................................

on future uses for the Hunter Street site................................................................Graph 4.3: Attitudes regarding an Entertainment Precinct ................................................................Table 4.5: Reasons to support/oppose an entertainment precinct................................................................Table 4.6: Other ideas on future uses for the entertainment precinct site ................................

TUDES TOWARDS THE NEWCASTLE CITY CENTRE................................

sures on eight statements relating to Newcastle city centre ................................

AND SUGGESTIONS................................................................................................

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ERIALS ................................................................................................

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thing about the Newcastle city centre ............................ 14................................................................. 15

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NUTTP: Online Resident Survey

Disclaimer

While all care and diligence has been exercised in the preparation of this report, Jetty Research Ptydoes not warrant the accuracy of the information contained within and accepts no liability for any loss ordamage that may be suffered as a result of reliance on this information, whether or not there has beenany error, omission or negligence on the

: Online Resident Survey

While all care and diligence has been exercised in the preparation of this report, Jetty Research Ptydoes not warrant the accuracy of the information contained within and accepts no liability for any loss ordamage that may be suffered as a result of reliance on this information, whether or not there has beenany error, omission or negligence on the part of Jetty Research Pty. Ltd. or its employees.

Jetty Research 4

While all care and diligence has been exercised in the preparation of this report, Jetty Research Pty. Ltd.does not warrant the accuracy of the information contained within and accepts no liability for any loss ordamage that may be suffered as a result of reliance on this information, whether or not there has been

part of Jetty Research Pty. Ltd. or its employees.

NUTTP: Online Resident Survey

Executive summary

This online survey was commissioned byaround Newcastle and the lower Hunter feel towards the Newcastle Urban Transformation and TransportProgram (NUTTP, or the Program). Feedback was specifically sought on four urban transformationOpportunities and three potential Outcomes

The online survey augments a parallel random CATI (telephone) survey of 613 adult residents in theNewcastle, Port Stephens, Lake Macquarie, Maitland and Cessnock LGA

The online survey (with paper option) was open fromsurvey deadline, 1,215 valid and complete responses had been received.

Note that due to the self-selecting nature of this sample, results cannot be extrapolated to the widerNewcastle and lower Hunter community. Instead results are representative only ofparticipate in the survey.

Among the survey’s major conclusions:

1. There was a high level of visitations to the city centre, with three in five respondents visiting atleast weekly. Highest visitation was among those aged 25leisure (dining, movies etc.), mentionvisits to city beaches (70%), visits to parks (63%) and shopping (61%). In all, 42% said they hadvisited for some work-related purpose.

2. In terms of what people like about the Newcastle city centre acity’s beaches and beach culture, surrounding natural beauty, its convenience, and the amount ofopen and/or green spaces.

3. As to what they would like to see improved, public transport headed the list. Other popularincluded improved walking and cycling connections, more open and/or green space, and moredining, entertainment and retail options.

4. There was a high level of agreement with the proposed Objectives. Additional suggested Objectivesincluded: a focus on maintaining heritage buildings; improved transport planning and/or access;retaining heavy rail; improving the entertainment mix within the city; supporting light rail; andstimulating the local economy.

5. Of the four development Opportunitiesappeared to be the preferred option (being liked by 42Harbour Play City, and Opportunity 1Opportunity 2 – Harbour West City, was liked by only 17% of respondents.respondents claimed to like none of the four Opportunities presented.than the phone survey’s 10%.)

: Online Resident Survey

survey was commissioned by UrbanGrowth NSW to understand how those residing in andaround Newcastle and the lower Hunter feel towards the Newcastle Urban Transformation and Transport

. Feedback was specifically sought on four urban transformationOutcomes as a result of urban transformation.

The online survey augments a parallel random CATI (telephone) survey of 613 adult residents in theort Stephens, Lake Macquarie, Maitland and Cessnock LGAs (see separate report.)

The online survey (with paper option) was open from Wednesday August 12th to Fridaysurvey deadline, 1,215 valid and complete responses had been received.

selecting nature of this sample, results cannot be extrapolated to the widerNewcastle and lower Hunter community. Instead results are representative only of

major conclusions:

There was a high level of visitations to the city centre, with three in five respondents visiting atleast weekly. Highest visitation was among those aged 25-44. The major purpose for visitation wasleisure (dining, movies etc.), mentioned by 79% of respondents. Other popular reasons includedvisits to city beaches (70%), visits to parks (63%) and shopping (61%). In all, 42% said they had

related purpose.

In terms of what people like about the Newcastle city centre as it is now, major factors included thecity’s beaches and beach culture, surrounding natural beauty, its convenience, and the amount of

As to what they would like to see improved, public transport headed the list. Other popularincluded improved walking and cycling connections, more open and/or green space, and moredining, entertainment and retail options.

There was a high level of agreement with the proposed Objectives. Additional suggested Objectivesmaintaining heritage buildings; improved transport planning and/or access;

retaining heavy rail; improving the entertainment mix within the city; supporting light rail; andstimulating the local economy.

Opportunities presented, Opportunity 4 – Harbour Entertainment City,appeared to be the preferred option (being liked by 42% of those taking part). Opportunity 3Harbour Play City, and Opportunity 1 – Greenway were the next most liked (at 25% each), while

Harbour West City, was liked by only 17% of respondents. Three in tenrespondents claimed to like none of the four Opportunities presented. (This was significantly higherthan the phone survey’s 10%.)

Jetty Research 5

how those residing in andaround Newcastle and the lower Hunter feel towards the Newcastle Urban Transformation and Transport

. Feedback was specifically sought on four urban transformation

The online survey augments a parallel random CATI (telephone) survey of 613 adult residents in theee separate report.)

Friday September 18th. By

selecting nature of this sample, results cannot be extrapolated to the widerNewcastle and lower Hunter community. Instead results are representative only of those who chose to

There was a high level of visitations to the city centre, with three in five respondents visiting atajor purpose for visitation was

ed by 79% of respondents. Other popular reasons includedvisits to city beaches (70%), visits to parks (63%) and shopping (61%). In all, 42% said they had

s it is now, major factors included thecity’s beaches and beach culture, surrounding natural beauty, its convenience, and the amount of

As to what they would like to see improved, public transport headed the list. Other popular itemsincluded improved walking and cycling connections, more open and/or green space, and more

There was a high level of agreement with the proposed Objectives. Additional suggested Objectivesmaintaining heritage buildings; improved transport planning and/or access;

retaining heavy rail; improving the entertainment mix within the city; supporting light rail; and

Harbour Entertainment City,of those taking part). Opportunity 3 –

Greenway were the next most liked (at 25% each), whileThree in ten

(This was significantly higher

NUTTP: Online Resident Survey

6. Opportunity 4 – Harbour Entertainment Cityoptions, being nominated as such by 34% of respondents each. However there was little differencebetween these and the other two Opportunities, with all recording dislike ratios of34%. With 42% liking and 34% disliking, Opportunity 4 was the most polarising option.

7. There was strong support among online respondents for all three of UrbanGrowthOutcomes. The idea of a Civic Link from the Civic precinct to the harbour was supportthose surveyed, and opposed by 25%.

Likewise the idea to revitalise Hunter Street attracted 64% support, against 24% opposition.

The idea for an entertainment precinct in the East End was supported by 61% of respondents, andopposed by 22%.

8. Support for all three Outcomes45) and those with children at home. Opposition to the three ideas appeared largely driven by adesire to see the return of heavy rail to the Newcastle

9. In relation to eight attitudinal statements regarding development of the Newcastleagreement was highest with the statements “the restoration of heritage buildings and items is veryimportant to me”, “urban renewal can have good outcomplanned and delivered well” and “urban renewal can improve the area by bringing in more jobs,shops, public facilities and housing”.

Agreement was lowest for the statements “apartment living will lower the value of psurrounding areas”, “any renewal of the city centre will ruin the character of the area” and “the citycentre is largely fine as is.”

Opinions were divided in relation to the statement “the current height of commercial andresidential buildings in Honeysuckle (

: Online Resident Survey

Harbour Entertainment City, and Opportunity 1 – Greenway were the most dislikedoptions, being nominated as such by 34% of respondents each. However there was little differencebetween these and the other two Opportunities, with all recording dislike ratios of

42% liking and 34% disliking, Opportunity 4 was the most polarising option.

There was strong support among online respondents for all three of UrbanGrowth. The idea of a Civic Link from the Civic precinct to the harbour was support

those surveyed, and opposed by 25%.

Likewise the idea to revitalise Hunter Street attracted 64% support, against 24% opposition.

ntertainment precinct in the East End was supported by 61% of respondents, and

Outcomes was strongest among younger respondents (i.e. those aged under45) and those with children at home. Opposition to the three ideas appeared largely driven by adesire to see the return of heavy rail to the Newcastle city centre.

In relation to eight attitudinal statements regarding development of the Newcastleagreement was highest with the statements “the restoration of heritage buildings and items is veryimportant to me”, “urban renewal can have good outcomes for existing residents if it is wellplanned and delivered well” and “urban renewal can improve the area by bringing in more jobs,shops, public facilities and housing”.

Agreement was lowest for the statements “apartment living will lower the value of psurrounding areas”, “any renewal of the city centre will ruin the character of the area” and “the city

in relation to the statement “the current height of commercial andin Honeysuckle (4-12 storeys) is appropriate for the city centre”.

Jetty Research 6

Greenway were the most dislikedoptions, being nominated as such by 34% of respondents each. However there was little differencebetween these and the other two Opportunities, with all recording dislike ratios of between 27 and

42% liking and 34% disliking, Opportunity 4 was the most polarising option.

There was strong support among online respondents for all three of UrbanGrowth NSW’s proposed. The idea of a Civic Link from the Civic precinct to the harbour was supported by 65% of

Likewise the idea to revitalise Hunter Street attracted 64% support, against 24% opposition.

ntertainment precinct in the East End was supported by 61% of respondents, and

was strongest among younger respondents (i.e. those aged under45) and those with children at home. Opposition to the three ideas appeared largely driven by a

In relation to eight attitudinal statements regarding development of the Newcastle city centre,agreement was highest with the statements “the restoration of heritage buildings and items is very

es for existing residents if it is wellplanned and delivered well” and “urban renewal can improve the area by bringing in more jobs,

Agreement was lowest for the statements “apartment living will lower the value of property insurrounding areas”, “any renewal of the city centre will ruin the character of the area” and “the city

in relation to the statement “the current height of commercial and12 storeys) is appropriate for the city centre”.

NUTTP: Online Resident Survey

Introduction

Background

In May 2015, UrbanGrowth NSW commissioned Jetty Research to undertake attitudinal research regardthe Newcastle Urban Transformation and Transport Programadult residents in Newcastle and the lower Hunter region. Specifically, the research sought tohow those residing in and around Newcastle and theFeedback was specifically sought on four urban transformation Opportunities and three potentialOutcomes as a result of urban transformation.

In addition to a statistically valid, random telephone survey ofresidents (see separate report), an online resident survey was also undertaken. Both versions had similarsurvey objectives:

Determine (and benchmark) current perceptions of Newcastle city centre;

Determine current Newcastle city behaviours;

Measure awareness of the Newcastle Urban Transformation and Transport Program;

Test early Opportunities and potential

o Understand reaction to each opportunity and potential outcome;

o Evaluate levels of support for each

o Determine potential improvements to each opportunity and potential outcome.

Understand any concerns that exist regarding the Urban Transformation and Transport Program.

Methodology

The online survey sought to augmentUrbanGrowth NSW’s ideas for the transformation of the Newcastle city centre.allow all those who wished to participate in the engagement process an opportunity tomanner that was informed via access to the same background information available to those completingthe random telephone survey.

The survey questionnaire, essentially the same as that used for the random telephone surveyconstructed collaboratively between UrbanGrowth NSW ansatisfying the above objectives. Preparation of the survey methodology and questionnaire was overseen bythe Newcastle Urban Transformation Steering Group. The steeringof Newcastle City Council, UrbanGrowth NSW and Hunter Development Corporation.

The survey was open between Wednesdaywas promoted via communications coland regional press, at the 13 community engagement events held as part ofengagement program’s social media channels, and via a button on the engagement w

1Due to time constraints, the telephone survey excluded questions 6 and 10 of the online survey (shown in Appendix

1). Other than this, the online and telephone questionnaires were the same.

: Online Resident Survey

In May 2015, UrbanGrowth NSW commissioned Jetty Research to undertake attitudinal research regardUrban Transformation and Transport Program (the Program) among a random sample of

adult residents in Newcastle and the lower Hunter region. Specifically, the research sought tohow those residing in and around Newcastle and the lower Hunter region felt towards theFeedback was specifically sought on four urban transformation Opportunities and three potentialOutcomes as a result of urban transformation.

random telephone survey of 613 Newcastle and lower Hunterresidents (see separate report), an online resident survey was also undertaken. Both versions had similar

Determine (and benchmark) current perceptions of Newcastle city centre;

astle city behaviours;

Measure awareness of the Newcastle Urban Transformation and Transport Program;

and potential Outcomes:

Understand reaction to each opportunity and potential outcome;

Evaluate levels of support for each opportunity and potential outcome;

Determine potential improvements to each opportunity and potential outcome.

Understand any concerns that exist regarding the Urban Transformation and Transport Program.

augment the telephone survey in understanding attitudes and opinion towardsUrbanGrowth NSW’s ideas for the transformation of the Newcastle city centre. The survey was designed toallow all those who wished to participate in the engagement process an opportunity tomanner that was informed via access to the same background information available to those completing

essentially the same as that used for the random telephone surveyd collaboratively between UrbanGrowth NSW and Jetty Research (see Appendix

Preparation of the survey methodology and questionnaire was overseen bythe Newcastle Urban Transformation Steering Group. The steering group comprises senior representativesof Newcastle City Council, UrbanGrowth NSW and Hunter Development Corporation.

Wednesday August 12th and Friday September 18th, 2015was promoted via communications collateral including a postcard and newsletter, advertising in the localand regional press, at the 13 community engagement events held as part of Revitalising Newcastleengagement program’s social media channels, and via a button on the engagement w

Due to time constraints, the telephone survey excluded questions 6 and 10 of the online survey (shown in Appendix1). Other than this, the online and telephone questionnaires were the same.

Jetty Research 7

In May 2015, UrbanGrowth NSW commissioned Jetty Research to undertake attitudinal research regarding(the Program) among a random sample of

adult residents in Newcastle and the lower Hunter region. Specifically, the research sought to understandlower Hunter region felt towards the Program.

Feedback was specifically sought on four urban transformation Opportunities and three potential

Newcastle and lower Hunter adultresidents (see separate report), an online resident survey was also undertaken. Both versions had similar

Measure awareness of the Newcastle Urban Transformation and Transport Program;

opportunity and potential outcome;

Determine potential improvements to each opportunity and potential outcome.

Understand any concerns that exist regarding the Urban Transformation and Transport Program.

e telephone survey in understanding attitudes and opinion towardsThe survey was designed to

allow all those who wished to participate in the engagement process an opportunity to do so, and in amanner that was informed via access to the same background information available to those completing

essentially the same as that used for the random telephone survey1, wasd Jetty Research (see Appendix 1), based on

Preparation of the survey methodology and questionnaire was overseen bygroup comprises senior representatives

of Newcastle City Council, UrbanGrowth NSW and Hunter Development Corporation.

, 2015. The online surveylateral including a postcard and newsletter, advertising in the local

Revitalising Newcastle, via theengagement program’s social media channels, and via a button on the engagement website homepage.

Due to time constraints, the telephone survey excluded questions 6 and 10 of the online survey (shown in Appendix

NUTTP: Online Resident Survey

By the survey completion deadline,86 were paper-based.2) Average survey

Please note that due to the nature of the survey, not all respondents answered every question. The numberof respondents answering each question is marked as “n = XXX” in the graph accompanying that question.Caution should be taken in analysing some questions due to the small sample

Where differences in this report are classed as significant, this implies they are statistically significant basedon independent sample t-scores, Chistatistical terms, significant differences are unlikely to have been caused by chance alone. Unless indicatedotherwise, significant differences are typically highlighted in blue (above mean) and pink (below mean).

Statistically significant differences by age, gender and/or LGA haveaccompanying each graph or table. In the absence of such commentary, results can be assumed to beconsistent between different demographic groups.

Sampling error

Due to the self-selecting (i.e. “opt-in”) naturecompleted by those with strong views and/or a high level of interest in the subject matter, randomsampling error cannot be applied to the results. This in turn means that the findings cannot be extrapolateto the wider Newcastle and lower Hunter communities.

As results are representative only of those who chose to take part, they should instead be interpreted as asnapshot of community opinion. These views may or may not represent those of the wider commu

(A separate report shows comparisons between the representative telephone and nononline surveys.)

(Continued next page…)

2Where references are made throughout this report to the online

: Online Resident Survey

By the survey completion deadline, 1,215 valid surveys had been received. (Of these, 1,129 were online andurvey completion time for the online version was 26

nature of the survey, not all respondents answered every question. The numberof respondents answering each question is marked as “n = XXX” in the graph accompanying that question.Caution should be taken in analysing some questions due to the small sample size.

Where differences in this report are classed as significant, this implies they are statistically significant basedscores, Chi-square or other analysis of variation (or ANOVA) calculations. In

differences are unlikely to have been caused by chance alone. Unless indicatedotherwise, significant differences are typically highlighted in blue (above mean) and pink (below mean).

Statistically significant differences by age, gender and/or LGA have been noted in the commentsaccompanying each graph or table. In the absence of such commentary, results can be assumed to beconsistent between different demographic groups.

in”) nature of the online survey, and the fact that it was more likely to becompleted by those with strong views and/or a high level of interest in the subject matter, randomsampling error cannot be applied to the results. This in turn means that the findings cannot be extrapolateto the wider Newcastle and lower Hunter communities.

As results are representative only of those who chose to take part, they should instead be interpreted as asnapshot of community opinion. These views may or may not represent those of the wider commu

(A separate report shows comparisons between the representative telephone and non

Where references are made throughout this report to the online survey, this also includes paper

Jetty Research 8

(Of these, 1,129 were online and26 minutes.

nature of the survey, not all respondents answered every question. The numberof respondents answering each question is marked as “n = XXX” in the graph accompanying that question.

Where differences in this report are classed as significant, this implies they are statistically significant basedsquare or other analysis of variation (or ANOVA) calculations. In

differences are unlikely to have been caused by chance alone. Unless indicatedotherwise, significant differences are typically highlighted in blue (above mean) and pink (below mean).

been noted in the commentsaccompanying each graph or table. In the absence of such commentary, results can be assumed to be

urvey, and the fact that it was more likely to becompleted by those with strong views and/or a high level of interest in the subject matter, randomsampling error cannot be applied to the results. This in turn means that the findings cannot be extrapolated

As results are representative only of those who chose to take part, they should instead be interpreted as asnapshot of community opinion. These views may or may not represent those of the wider community.

(A separate report shows comparisons between the representative telephone and non-representative

survey, this also includes paper-based surveys.

NUTTP: Online Resident Survey

Sample characteristics

The survey sample exhibited the following characteristics:

Graph i: Sample by Gender

The sample was slightly skewed towards males, who made up 55% of the overall sample.

Graph ii: Sample by Age

The age distribution of responses was clustered around the 25accounting for almost 80% of respondents.

3%0%

10%

20%

30%

40%

50%

< 18 years

: Online Resident Survey

The survey sample exhibited the following characteristics:

The sample was slightly skewed towards males, who made up 55% of the overall sample.

The age distribution of responses was clustered around the 25-44 and 45-64 age groupsof respondents.

Male55%

Female43%

Transgender/Intersex

0%

Rather not say2%

Gender(n=1215)

6%

37%41%

11%2%

18-24 25-44 45-64 65+ Rather not say

Age range(n=1215)

Jetty Research 9

The sample was slightly skewed towards males, who made up 55% of the overall sample.

64 age groups – collectively

Rather not say

NUTTP: Online Resident Survey

Graph iii: Sample by LGA

As one might expect due to the subject matterLGA.

Graph iv: Type of dwelling

Seven in ten online respondents lived in separate (detached)between semi-detached houses and apartments.

69%

19%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Newcastle LakeMacquarie

71%

0%

20%

40%

60%

80%

Separate(ie detached house)

: Online Resident Survey

due to the subject matter, more than two-thirds of respondents lived in the Newcastle

Seven in ten online respondents lived in separate (detached) houses, with the balance equally spreaddetached houses and apartments.

19%

5%3% 1%

LakeMacquarie

Maitland Port Stephens Cessnock

LGA(n=1215)

15% 11% 2%

Apartment/unit

Semi-detachedhouse/ terrace/

villa or townhouse

Declined

What type of home do you live in?(n=1215)

Jetty Research 10

thirds of respondents lived in the Newcastle

houses, with the balance equally spread

3%

Other

1%

Other

NUTTP: Online Resident Survey

Graph v: Children under 18 living at home

Almost one third of those responding to the online survey had children living in their home.

Do you have any children under the age of 18 living in your home?

: Online Resident Survey

Children under 18 living at home

Almost one third of those responding to the online survey had children living in their home.

Yes32%

No63% No response

5%

Do you have any children under the age of 18 living in your home?(n=1215)

Jetty Research 11

Almost one third of those responding to the online survey had children living in their home.

No response5%

Do you have any children under the age of 18 living in your home?

NUTTP: Online Resident Survey

Part 1: Newcastle city visitation

The survey commenced with a number ofquestions were designed to understand local and nearby residents’ frequency of vicity centre and their reasons for visiting

KEY FINDINGS

1. There was a high level of visitations to the city centre, with three in five respondents visiting atleast weekly. Highest visitation was among those aged 25

2. The major purpose for visitation wrespondents. Other popular reasons included visits to city beaches (70%), visits to parks (63%) andshopping (61%). In all, 42% said they had visited for some work

Respondents were first asked how frequently they hadmonths.

Graph 1.1: Frequency of visitation to

There was a high level of visitation to the Newcastle city centre among rfive saying they visited at least once a week. Those aged 25with 64%of this age group visiting weekly or more.Newcastle LGA were more likely to be weekly visitors to the city centre (at 68%, against 41% of those livingin other LGAs). There was no significant difference in visitation patterns between men and women.

1% 2%0%

20%

40%

60%

80%

Never Once

How often have you come into the Newcastle city centre in the past 6 months?

: Online Resident Survey

isitation behaviours

number of questions relating to Newcastle city centredesigned to understand local and nearby residents’ frequency of visitation to the Newcastle

and their reasons for visiting.

There was a high level of visitations to the city centre, with three in five respondents visiting atleast weekly. Highest visitation was among those aged 25-44.

The major purpose for visitation was leisure (dining, movies etc.), mentioned by 79% ofrespondents. Other popular reasons included visits to city beaches (70%), visits to parks (63%) andshopping (61%). In all, 42% said they had visited for some work-related purpose.

t asked how frequently they had visited the Newcastle city centre in the past six

Frequency of visitation to the Newcastle city centre in the past six months

There was a high level of visitation to the Newcastle city centre among respondents, with almost three infive saying they visited at least once a week. Those aged 25-44 were the most likely to be frequent visitors,

of this age group visiting weekly or more. And as one would expect, those residing in theere more likely to be weekly visitors to the city centre (at 68%, against 41% of those living

There was no significant difference in visitation patterns between men and women.

3% 4%

31%

59%

Twice Threetimes

Four or moretimes

At leastonce a week

How often have you come into the Newcastle city centre in the past 6 months?(n=1215)

Jetty Research 12

centre visitation. Thesesitation to the Newcastle

There was a high level of visitations to the city centre, with three in five respondents visiting at

leisure (dining, movies etc.), mentioned by 79% ofrespondents. Other popular reasons included visits to city beaches (70%), visits to parks (63%) and

related purpose.

visited the Newcastle city centre in the past six

months

espondents, with almost three in44 were the most likely to be frequent visitors,

And as one would expect, those residing in theere more likely to be weekly visitors to the city centre (at 68%, against 41% of those living

There was no significant difference in visitation patterns between men and women.

1%

At leastonce a week

Unsure

How often have you come into the Newcastle city centre in the past 6 months?

NUTTP: Online Resident Survey

Graph 1.2: Activities undertaken in the Newcastle city centre

Entertainment, dining, beaches, parks and shopping were the major reasons for visits to the Newcastle citycentre – with all being mentioned by more than three in five respondents. Meanwhile around three in tenvisited for work-related meetings, and a similar proportion worked in the city centrerespondents visited the city centre for work

Run a business in the city centre

Studied at a city centrebased education institution

Visited the city centre to study

Worked at a city centre-based company/business

Visited the city centre for meetings relating to my work

Visited the city centre for shopping

Visited the city centre parks

Visited the city centre beaches

Visited the city centre for leisure activities such as the cinema or dining

Which of the following activities you have undertaken in the city centre in the past six months?

: Online Resident Survey

Activities undertaken in the Newcastle city centre in the past six months

Entertainment, dining, beaches, parks and shopping were the major reasons for visits to the Newcastle cityall being mentioned by more than three in five respondents. Meanwhile around three in ten

meetings, and a similar proportion worked in the city centrerespondents visited the city centre for work-related purposes.)

18%

3%

5%

12%

20%

27%

30%

61%

63%

70%

79%

0% 20% 40% 60%

Other

Run a business in the city centre

Studied at a city centrebased education institution

Visited the city centre to study

Lived in the city centre

based company/business

Visited the city centre for meetings relating to my work

Visited the city centre for shopping

Visited the city centre parks

Visited the city centre beaches

Visited the city centre for leisure activities such as the cinema or dining

Which of the following activities you have undertaken in the city centre in the past six months?(n=1215, multiple answers allowed)

Jetty Research 13

in the past six months

Entertainment, dining, beaches, parks and shopping were the major reasons for visits to the Newcastle cityall being mentioned by more than three in five respondents. Meanwhile around three in ten

meetings, and a similar proportion worked in the city centre. (In all, 42% of

60% 80% 100%

Which of the following activities you have undertaken in the city centre in the past six months?

NUTTP: Online Resident Survey

Part 2: Preference for changes to the Newcastle

As with the telephone survey, online rbest things about the city centre, and

KEY FINDINGS

1. In terms of what people like about the Newcastle city centre as it is now, major factors included thecity’s beaches and beach culture, surrounding natural beauty, its convenience, and the amount ofopen and/or green spaces.

2. As to what they would like to see improved, public transport headed the list. Other popularrequests included improved walking and cycling connections, more open and/or green space, andmore dining, entertainment and retail options.

Respondents were first asked, if they were talking to someone new to Newcastle, what would they tellthem are the best things about the city centre as it is nowof offered options, plus “other”)3.

Graph 2.1: Aspects respondents consider to be the best thing about the Newcastle

3“Foreshore/Honeysuckle/Waterfront/Harbour“

here comes via respondents mentioning these aspects as “other”. The result for this attribute would ahave been considerably higher had this been offered as a prompted option.

Foreshore/Honeysuckle/Waterfront/Harbour

Heritage Buildings/history

Public transport access

Community facilities (education, health etc.)

Type of housing

Affordable housing

Diversity of the community (cultural/socio

Local events and celebrations

Retail and entertainment options

Community feel/spirit

Existing open/green space

Close to everything

Surrounding natural assets/beauty

Local beaches/beach culture

If you were talking toare the best things about the city centre as it is now?

: Online Resident Survey

Preference for changes to the Newcastle city centre

nline respondents were next asked which aspects theynd what they would like to see change in the future.

In terms of what people like about the Newcastle city centre as it is now, major factors included thecity’s beaches and beach culture, surrounding natural beauty, its convenience, and the amount of

what they would like to see improved, public transport headed the list. Other popularrequests included improved walking and cycling connections, more open and/or green space, andmore dining, entertainment and retail options.

if they were talking to someone new to Newcastle, what would they tellthem are the best things about the city centre as it is now. (Note that responses came from a prompted list

consider to be the best thing about the Newcastle

Foreshore/Honeysuckle/Waterfront/Harbour“ was not offered as a prompted option, and hence the 2% shownhere comes via respondents mentioning these aspects as “other”. The result for this attribute would ahave been considerably higher had this been offered as a prompted option.

8%

2%

2%

3%

5%

6%

7%

8%

16%

16%

30%

31%

35%

44%

65%

89%

0% 20% 40% 60%

Other

Foreshore/Honeysuckle/Waterfront/Harbour

Nothing much

Heritage Buildings/history

Public transport access

Community facilities (education, health etc.)

Type of housing

Affordable housing

Diversity of the community (cultural/socio-economic etc.)

Local events and celebrations

Retail and entertainment options

Community feel/spirit

Existing open/green space

Close to everything

Surrounding natural assets/beauty

Local beaches/beach culture

If you were talking to someone new to Newcastle, what would you tell themare the best things about the city centre as it is now?

(n=1215, multiple answers allowed)

Jetty Research 14

ts they considered to be thefuture.

In terms of what people like about the Newcastle city centre as it is now, major factors included thecity’s beaches and beach culture, surrounding natural beauty, its convenience, and the amount of

what they would like to see improved, public transport headed the list. Other popularrequests included improved walking and cycling connections, more open and/or green space, and

if they were talking to someone new to Newcastle, what would they tell(Note that responses came from a prompted list

consider to be the best thing about the Newcastle city centre

was not offered as a prompted option, and hence the 2% shownhere comes via respondents mentioning these aspects as “other”. The result for this attribute would almost certainly

80% 100%

someone new to Newcastle, what would you tell them

NUTTP: Online Resident Survey

Major perceived attributes of the city centre included: local beaches and beach culture (mentioned byalmost nine in ten respondents); the city’s surrounding natural assets; convenience; its open and greenspace; community feel/spirit; and the retail and entertainment options.

Respondents were then asked what they would like to see changed about the Newcastle city centre tomake it a better place to live, work or visit.plus “other”.4

Graph 2.2: Aspects respondents would like to see change in the future

As to what improvements respondents would like to see in future, thereHeading this was improved public transportand improved walking or cycling connections between the city centre and nearby suburbs.

Other popular suggestions included more green or open space, improved dining, entertainment and/orretail options, more local events, more jobs within the city centre, and improved traffic flow.

4Note that “More parking” was not offered as a prompted option. It is reasonable to assume the 4% figure shown

here – derived from comments in “other”

Better security/more family friendly

Revitalize area (Hunter st, West end, Civic centre)

Protect/improve heritage buildings

More parking

Keep heavy rail

Less housing

Additional sporting facilities

More community facilities (schools, health care, aged care etc.)

More educational opportunities in the city centre

More housing

Additional cultural facilities

Improved roads and traffic flow

More jobs in the city centre

More local events and celebrations

More dining/entertainment/retail options

More green/open space

Better walking/cycling connections between city and suburbs

Improved public transport

Is there anything you would personally like to see change in the futureto make the Newcastle city centre a better place to live, work or visit?

: Online Resident Survey

Major perceived attributes of the city centre included: local beaches and beach culture (mentioned bythe city’s surrounding natural assets; convenience; its open and green

space; community feel/spirit; and the retail and entertainment options.

Respondents were then asked what they would like to see changed about the Newcastle city centre toter place to live, work or visit. Responses again came from a prompted list of offered options,

would like to see change in the future

As to what improvements respondents would like to see in future, there was a wide list of optionsHeading this was improved public transport – nominated by more than three on four of those taking partand improved walking or cycling connections between the city centre and nearby suburbs.

included more green or open space, improved dining, entertainment and/orretail options, more local events, more jobs within the city centre, and improved traffic flow.

Note that “More parking” was not offered as a prompted option. It is reasonable to assume the 4% figure shownderived from comments in “other” – would be considerably higher had it been included in the list of options.

11%

1%

1%

1%

4%

8%

8%

14%

20%

26%

32%

38%

47%

49%

51%

55%

59%

71%

77%

0% 20% 40% 60%

Other

Better security/more family friendly

Revitalize area (Hunter st, West end, Civic centre)

Protect/improve heritage buildings

More parking

Keep heavy rail

Less housing

Additional sporting facilities

More community facilities (schools, health care, aged care etc.)

More educational opportunities in the city centre

More housing

Additional cultural facilities

Improved roads and traffic flow

More jobs in the city centre

More local events and celebrations

More dining/entertainment/retail options

More green/open space

Better walking/cycling connections between city and suburbs

Improved public transport

Is there anything you would personally like to see change in the futureto make the Newcastle city centre a better place to live, work or visit?

(n=1215, multiple answers allowed)

Jetty Research 15

Major perceived attributes of the city centre included: local beaches and beach culture (mentioned bythe city’s surrounding natural assets; convenience; its open and green

Respondents were then asked what they would like to see changed about the Newcastle city centre toResponses again came from a prompted list of offered options,

was a wide list of options stated.nominated by more than three on four of those taking part –

and improved walking or cycling connections between the city centre and nearby suburbs.

included more green or open space, improved dining, entertainment and/orretail options, more local events, more jobs within the city centre, and improved traffic flow.

Note that “More parking” was not offered as a prompted option. It is reasonable to assume the 4% figure shownsiderably higher had it been included in the list of options.

80% 100%

NUTTP: Online Resident Survey

Part 3: Awareness of and attitudes towards the

Respondents were then asked a series of questions regarding theirand the four different urban transformationTransformation and Transport Program.from the Design Newcastle community engagement process held in 2014 and advice from Newcastle CityCouncil and urban renewal experts.)the survey.

KEY FINDINGS

1. Awareness of the Programexpect from a self-selecting sampleaware of the project prior to commencing the survey.

2. Of those willing to sugdocuments, popular suggestions included: a focus on maintaining heritage buildings;improved transport planning and/or access; retaining heavy rail; improving theentertainment mix within th

3. Of the four developmentCity, appeared to be the preferred option (being liked by 42 per cent of those taking part).Opportunity 3 – Harbour Play City, and Opportunity 1(at 25% each), while Opprespondents. Three in ten respondents claimed to like none of the four Opportunitiespresented. (This was sign

Opportunity 4 – Harboumost disliked options, being nominated as such by 34% of respondents each. Howeverthere was little difference between these and the other two Opportunities, with allrecording dislike ratios of

Respondents were first asked if they were

Graph 3.1: Awareness of the Program

Prior to this survey, had you heard about the State Government’splans for urban renewal of the city centre, including the areas

: Online Resident Survey

ttitudes towards the Program

were then asked a series of questions regarding their opinion towardsand the four different urban transformation Opportunities contained within the Newcastle UrbanTransformation and Transport Program. (These Opportunities were prepared with reference to feedbackfrom the Design Newcastle community engagement process held in 2014 and advice from Newcastle CityCouncil and urban renewal experts.) Respondents were able to access the project information via a link in

Program was extremely high among online respondents (as oneselecting sample), with 94 per cent of respondents saying they were

aware of the project prior to commencing the survey.

Of those willing to suggest additional objectives to the five listed in the accompanyingpopular suggestions included: a focus on maintaining heritage buildings;

improved transport planning and/or access; retaining heavy rail; improving theentertainment mix within the city; supporting light rail; and stimulating the local economy

Of the four development Opportunities presented, Opportunity 4 –City, appeared to be the preferred option (being liked by 42 per cent of those taking part).

Harbour Play City, and Opportunity 1 – Greenway were the next most liked(at 25% each), while Opportunity 2 – Harbour West City, was liked by only 17% ofrespondents. Three in ten respondents claimed to like none of the four Opportunities

This was significantly higher than the statistically valid phone surve

Harbour Entertainment City , and Opportunity 1 – Greenway were themost disliked options, being nominated as such by 34% of respondents each. Howeverthere was little difference between these and the other two Opportunities, with allrecording dislike ratios of 27-34%.

Respondents were first asked if they were previously aware of the Program:

Program prior to the survey

Yes94%

No5% Dont know

1%

Prior to this survey, had you heard about the State Government’splans for urban renewal of the city centre, including the areas

around Wickham, Civic and Newcastle Stations?(n=1215)

Jetty Research 16

the project objectivescontained within the Newcastle Urban

pared with reference to feedbackfrom the Design Newcastle community engagement process held in 2014 and advice from Newcastle City

able to access the project information via a link in

s extremely high among online respondents (as one would), with 94 per cent of respondents saying they were

gest additional objectives to the five listed in the accompanyingpopular suggestions included: a focus on maintaining heritage buildings;

improved transport planning and/or access; retaining heavy rail; improving thee city; supporting light rail; and stimulating the local economy.

Harbour EntertainmentCity, appeared to be the preferred option (being liked by 42 per cent of those taking part).

Greenway were the next most likedHarbour West City, was liked by only 17% of

respondents. Three in ten respondents claimed to like none of the four Opportunitiesificantly higher than the statistically valid phone survey’s 10%.)

Greenway were themost disliked options, being nominated as such by 34% of respondents each. Howeverthere was little difference between these and the other two Opportunities, with all

NUTTP: Online Resident Survey

Awareness among online respondents was extremelywere previously aware of the project.

Respondents were then asked to review the fivewhether they believed there were any additional objectives that

Graph 3.2: “Other” potential objectives important for the future of Newcastle

Three in ten did not offer any additional objectives to the five listed. Of thoseincluded: a focus on maintaining heritageheavy rail; improving the entertainment mix within the city; supporting light rail; and stimulating the localeconomy.

Respondents were then directed to anotherNSW’s four urban transformation Orespondents were asked which of them they liked and disliked, and why

A summary of the likes and dislikes for the four Op

Other

More housing

Move forward as soon as possible

Improve cycle/pedestrian pathways

No oversized/obstructive buildings

More/better parking

Economic stimulation

Support light rail

Restaurants/bars/diverse entertainment

Support heavy rail

Transport planning/access

Focus on Newcastle's heritage

Are there any other objectives that you think are

: Online Resident Survey

Awareness among online respondents was extremely high, with 94% of those taking the survey saying theypreviously aware of the project. This was consistent by age, gender and place of residence.

o review the five Program Objectives (via an online link) and indicatewere any additional objectives that should be added:

potential objectives important for the future of Newcastle

any additional objectives to the five listed. Of those who didincluded: a focus on maintaining heritage buildings; improved transport planning and/or access; retainingheavy rail; improving the entertainment mix within the city; supporting light rail; and stimulating the local

ndents were then directed to another online link where they were able to review UrbanGrowthurban transformation Opportunities for the city centre. After reviewing the four

which of them they liked and disliked, and why.

A summary of the likes and dislikes for the four Opportunities is shown in Graph 3.2, next page:

7%

1%

2%

3%

4%

5%

6%

7%

7%

15%

15%

16%

29%

0% 5% 10% 15% 20% 25%

Other

More housing

Move forward as soon as possible

Improve cycle/pedestrian pathways

No oversized/obstructive buildings

More/better parking

Economic stimulation

Support light rail

Restaurants/bars/diverse entertainment

Support heavy rail

Transport planning/access

Focus on Newcastle's heritage

No

Are there any other objectives that you think areimportant for the future of Newcastle?

(n=1215, multiple responses allowed)

Jetty Research 17

igh, with 94% of those taking the survey saying theyThis was consistent by age, gender and place of residence.

link) and indicate

who did, popular suggestionsbuildings; improved transport planning and/or access; retaining

heavy rail; improving the entertainment mix within the city; supporting light rail; and stimulating the local

ble to review UrbanGrowthAfter reviewing the four Opportunities,

portunities is shown in Graph 3.2, next page:

30% 35%

NUTTP: Online Resident Survey

Graph 3.2: Likes/dislikes for the four different urban transformation

This suggests that Opportunity 4 – Harbour Entertainment Citypresented, with 42% saying they liked it– Greenway), suggesting it was a polarising option among online respondents.

Meanwhile 25% each liked Opportunity 1Opportunity 2 – Harbour West City. Three in ten respondents didn’t like any of the fourpresented.

There was relatively little distinction among those options disliked, with between 27 and 34 per cent ofrespondents negatively disposed to each of the fourdid not dislike any of the four.

Those aged less than 45 were significantly more likely to like Opaged 45-plus.) Conversely respondentsthe four proposed Opportunities (at 38%, against 17% of younger respondents.)

Respondents were then asked specifically what they liked and dislikedA summary of “like” themes for the four

-37%

-27%

-34%

-29%

-34%

-50% -40% -30% -20% -10%

Likes/dislikes for the 4 urban transformation Opportunities

: Online Resident Survey

the four different urban transformation Opportunities

Harbour Entertainment City was the most liked of the fourwith 42% saying they liked it. However It was also the most disliked (equally with Opportunity 1

Greenway), suggesting it was a polarising option among online respondents.

Meanwhile 25% each liked Opportunity 1 – Greenway and Opportunity 3 – Harbour PlHarbour West City. Three in ten respondents didn’t like any of the four

There was relatively little distinction among those options disliked, with between 27 and 34 per cent ofegatively disposed to each of the four Opportunities. Just over one-third of those surveyed

Those aged less than 45 were significantly more likely to like Opportunity 4 (at 55%, against 31% of thoserespondents aged 45 and more were significantly more likely not to like any of

the four proposed Opportunities (at 38%, against 17% of younger respondents.)

Respondents were then asked specifically what they liked and disliked about the options they had chosenA summary of “like” themes for the four Opportunities is shown in Table 3.1, next page:

29%

17%

25%

25%

42%

0% 10% 20% 30% 40% 50%

None of them

Opportunity 2

Opportunity 1

Opportunity 3

Opportunity 4

Likes/dislikes for the 4 urban transformation Opportunities(n=1215, multiple answers allowed)

Dislike Like

Jetty Research 18

pportunities

was the most liked of the four OpportunitiesHowever It was also the most disliked (equally with Opportunity 1

Harbour Play City. Just 17% likedHarbour West City. Three in ten respondents didn’t like any of the four Opportunities

There was relatively little distinction among those options disliked, with between 27 and 34 per cent ofthird of those surveyed

4 (at 55%, against 31% of thoseaged 45 and more were significantly more likely not to like any of

about the options they had chosen.is shown in Table 3.1, next page:

None of them

Opportunity 2 - Harbour West City

Opportunity 1 - Greenway

Opportunity 3 - Harbour Play City

Opportunity 4 - Harbour Entertainment City

NUTTP: Online Resident Survey

Table 3.1: Reasons for liking the four

Table 3.2: Reasons for disliking the four

Opportunity 2 - Harbour West City

Opportunity 3 - Harbour Play City

Opportunity 4 - Harbour Entertainment City

Opportunity

Opportunity 1- Greenway

Opportunity

Opportunity 1- Greenway

Opportunity 2 - Harbour West City

Opportunity 3 - Harbour Play City

Opportunity 4 - Harbour Entertainment City

: Online Resident Survey

1: Reasons for liking the four Opportunities

: Reasons for disliking the four Opportunities

46% More open space/less development

18% Appeal to broad demographic/alll ages entertainment

18% Protecting rail corridor

16% Waterfront/foreshore access

28% Other

57% Support Proposed Development

31% Greenspace

20% Transport links/good accessibility

18% Other

62% Support proposal aspects/ balanced/family friendly

15% Stimulate ecomony

12% Improved transport/parking/access

13% Other

58% Stimulate local economy/advantageous use of assets

34% Draw people to CBD

28% Familly/all ages entertainment

13% Other

Opportunity 2 - Harbour West City

Opportunity 3 - Harbour Play City

Opportunity 4 - Harbour Entertainment City

Reason for like%

32% Ignores development potential

19% Boring/too much space

12% Access/transport issues

3% Broken promise/optimise rail line development

26% Other

33% Want rail back/overdevelopment of corridor

18% Poor accessability/transport options

16% Not meeting objectives

10% Other

33% Dislike proposal aspects

34% Want railway back/ anti development

21% Dislike transport/access options

10% Other

40% Anti /poor proposal

23% Want trains back/dislike transport solutions

6% Needs more green space

16% Other

% Reason for dislike

Opportunity 2 - Harbour West City

Opportunity 3 - Harbour Play City

Opportunity 4 - Harbour Entertainment City

Jetty Research 19

More open space/less development

Appeal to broad demographic/alll ages entertainment

Transport links/good accessibility

Support proposal aspects/ balanced/family friendly

Improved transport/parking/access

Stimulate local economy/advantageous use of assets

Reason for like

Ignores development potential

Broken promise/optimise rail line development

Want rail back/overdevelopment of corridor

Poor accessability/transport options

Want railway back/ anti development

Dislike transport/access options

Want trains back/dislike transport solutions

Reason for dislike

NUTTP: Online Resident Survey

Part 4: Attitudes towards the Three Potential Outcomes

Residents also reviewed (via a separatefrom urban transformation. These included:and the creation of an entertainment Precinct in the city’s East E

(These Outcomes were prepared with reference to feedback from the Design Newcastle communityengagement process held in 2014 and advice from Newcas

The survey asked respondents their opinion towards each of the three potentialfor this opinion and any ideas for other possible

KEY FINDINGS

1. There was strong support among online respondents for all three of UrbanGrowthproposed Outcomes. The idea of a Civic Link from the Civic precinct to the harbour wassupported by 65% of those surveyed, and opposed by 25%.

2. Likewise the idea to revitalise Hunter

3. The idea for an Entertainment precinct in the East End was supported by 61% ofrespondents, and opposed by 22%.

4. Support for all three ideas was strongest among younger respondents (i.e. those agunder 45) and those with children living at home

5. Opposition to the three ideas appeared largely driven by a desire to see the return of heavyrail to the Newcastle

Respondents were first asked for their opinion towardsCivic precinct to Newcastle Harbour:

Graph 4.1: Attitudes regarding a Civic Link

14%

0%

10%

20%

30%

40%

50%

Stronglyopposed

Attitudes regarding a Civic Link from the Civic Precinct to the harbour

Mean = 3.72Net Support = +45%

: Online Resident Survey

Attitudes towards the Three Potential Outcomes

(via a separate online link) information about three potential. These included: the creation of a Civic Link; the revitalisation of Hunter Street

ainment Precinct in the city’s East End.

were prepared with reference to feedback from the Design Newcastle communityengagement process held in 2014 and advice from Newcastle City Council and urban renewal experts.)

their opinion towards each of the three potential Outcomes, their reaother possible uses for this site.

support among online respondents for all three of UrbanGrowthutcomes. The idea of a Civic Link from the Civic precinct to the harbour was

supported by 65% of those surveyed, and opposed by 25%.

Likewise the idea to revitalise Hunter Street attracted 64% support, against 24% opposition.

The idea for an Entertainment precinct in the East End was supported by 61% ofrespondents, and opposed by 22%.

Support for all three ideas was strongest among younger respondents (i.e. those agand those with children living at home.

Opposition to the three ideas appeared largely driven by a desire to see the return of heavyrail to the Newcastle city centre.

Respondents were first asked for their opinion towards UrbanGrowth NSW’s idea ofCivic precinct to Newcastle Harbour:

a Civic Link

21%15%

6%

Stronglysupportive

Somewhatsupportive

NeutralSomewhatopposed

Attitudes regarding a Civic Link from the Civic Precinct to the harbour(n=1215)

+45%

Jetty Research 20

t three potential Outcomes resultingthe revitalisation of Hunter Street;

were prepared with reference to feedback from the Design Newcastle communitytle City Council and urban renewal experts.)

utcomes, their reasons

support among online respondents for all three of UrbanGrowth NSW’sutcomes. The idea of a Civic Link from the Civic precinct to the harbour was

Street attracted 64% support, against 24% opposition.

The idea for an Entertainment precinct in the East End was supported by 61% of

Support for all three ideas was strongest among younger respondents (i.e. those aged

Opposition to the three ideas appeared largely driven by a desire to see the return of heavy

’s idea of a Civic Link linking the

44%

Stronglysupportive

Attitudes regarding a Civic Link from the Civic Precinct to the harbour

NUTTP: Online Resident Survey

Among online respondents there was strong support for this idea, with 65% supportive and only 20%opposed. Support was strongest among thosethere were no significant differences based on whether or not the respondent lived in the Newcastle LGA,or by gender.

Table 4.1: Reasons to support/oppose

Key reasons for support included: the improved accessibility and connecability to increase tourism and/or the economy;opposed, the main objections were a desire for the return of heavy rail, an

Table 4.2: Other ideas on future uses for the Civic Link site

In regard to other possible uses for the site, supporters of the Civic Linkcultural options, and noted the need forOpponents shared this wish, while again re

More accessability/parking/connectedness

Support development/project aspects

Increase tourism/ economic growth/forward thinking

Not enough transparancy/unclear local benefit

Want railway back

Oppose project aspects/location

Promote location/attract people

Diverse entertainment

Cater to all ages

Other

Reason/s for opinion

No/no comment

Other entertainment/cultural suggestions

Better facilities/infastructure

Extend transport connections

Consider future growth

Bring back heavy rail

More green/outdoor spaces

Coordinated rail services

No highrises

Other

Other ideas for site

: Online Resident Survey

Among online respondents there was strong support for this idea, with 65% supportive and only 20%opposed. Support was strongest among those aged 18-44 and those with children living atthere were no significant differences based on whether or not the respondent lived in the Newcastle LGA,

to support/oppose the Civic Link

the improved accessibility and connectedness this link would provide;rease tourism and/or the economy; and general support for development

opposed, the main objections were a desire for the return of heavy rail, and the lack of perceived benefits.

deas on future uses for the Civic Link site

In regard to other possible uses for the site, supporters of the Civic Link sought specific entertainment ornoted the need for improved infrastructure or facilities in the proposed area.

Opponents shared this wish, while again re-stating their desire to see heavy rail returned to the area.

Support Neutral Oppose

More accessability/parking/connectedness 29.2% 2.9% 7.2%

Support development/project aspects 29.5% 0.9% 0.3%

Increase tourism/ economic growth/forward thinking 21.1% 0.6% 0.9%

Not enough transparancy/unclear local benefit 2.6% 4.0% 10.1%

0.6% 2.0% 10.4%

Oppose project aspects/location 5.8% 2.9% 4.3%

Promote location/attract people 10.7% 0.0% 0.0%

4.9% 0.0% 0.3%

0.3% 0.0% 0.0%

0.6% 0.6% 1.2%

Reason/s for opinionCivic link

Support Neutral Oppose

45.1% 8.2% 12.9%

Other entertainment/cultural suggestions 5.0% 1.0% 1.8%

Better facilities/infastructure 3.2% 1.0% 2.8%

Extend transport connections 4.8% .4% .6%

3.8% .4% 1.2%

2.0% 0.8% 1.8%

More green/outdoor spaces 1.8% .8% 1.0%

1.2% .2% .4%

0.6% .0% .4%

2.0% 0.2% 1.0%

Other ideas for siteCivic link

Jetty Research 21

Among online respondents there was strong support for this idea, with 65% supportive and only 20%d those with children living at home, while

there were no significant differences based on whether or not the respondent lived in the Newcastle LGA,

tedness this link would provide; itsand general support for development. Among those

d the lack of perceived benefits.

sought specific entertainment orimproved infrastructure or facilities in the proposed area.

stating their desire to see heavy rail returned to the area.

Oppose

7.2% 39.3%

0.3% 30.6%

0.9% 22.5%

10.1% 16.8%

10.4% 13.0%

4.3% 13.0%

0.0% 10.7%

0.3% 5.2%

0.0% 0.3%

1.2% 2.3%

Total

Oppose

12.9% 66.2%

1.8% 7.8%

2.8% 7.0%

.6% 5.8%

1.2% 5.4%

1.8% 4.6%

1.0% 3.6%

.4% 1.8%

.4% 1.0%

1.0% 3.2%

Total

NUTTP: Online Resident Survey

Respondents were then asked for their opinion regardingHunter Street.

Graph 4.2: Attitudes regarding the revitalisation of Hunter Street

Support was again extremely strong, with 64% supportive against 24% opposed.those aged less than 45 and those with children lolder respondents and those without dependent children.

Table 4.3: Reasons to support/oppose

The major reasons for support wereStreet, and to attract additional people to the areaaspects of the proposal, and a desire for greater access to the site.

16%

0%

10%

20%

30%

40%

50%

Stronglyopposed

Attitudes regarding the revitalisation of Hunter Street?

Mean = 3.71Net Support = +40%

Support development/project aspects

Oppose project aspects/location

Promote location/attract people

More accessability/parking/connectedness

Not enough transparency/unclear local benefit

Increase tourism/ economic growth/forward thinking

Want railway back

Other

Reason/s for opinion

: Online Resident Survey

Respondents were then asked for their opinion regarding UrbanGrowth NSW’s idea for

the revitalisation of Hunter Street

Support was again extremely strong, with 64% supportive against 24% opposed. As with the Civic Link,and those with children living at home were significantly more supportive than

and those without dependent children.

: Reasons to support/oppose the revitalisation of Hunter Street

ere a general desire to see development and/or projects begin in Hunter, and to attract additional people to the area. Opponents meanwhile pointed to concerns with

aspects of the proposal, and a desire for greater access to the site.

18%12%

8%

Somewhatsupportive

NeutralSomewhatopposed

Attitudes regarding the revitalisation of Hunter Street?(n=1215)

Support Neutral Oppose

Support development/project aspects 55.6% 0.6% 0.6%

Oppose project aspects/location 3.9% 5.1% 18.1%

Promote location/attract people 24.5% 0.0% 0.3%

More accessability/parking/connectedness 4.5% 2.7% 12.4%

Not enough transparency/unclear local benefit 0.9% 3.6% 6.0%

Increase tourism/ economic growth/forward thinking 7.3% 0.6% 1.2%

0.0% 0.0% 5.4%

0.9% 0.6% 0.6%

Reason/s for opinionHunter St

Jetty Research 22

’s idea for the revitalisation of

As with the Civic Link,were significantly more supportive than

a general desire to see development and/or projects begin in Hunter. Opponents meanwhile pointed to concerns with

46%

Stronglysupportive

Oppose

0.6% 56.8%

18.1% 27.2%

0.3% 24.8%

12.4% 19.6%

6.0% 10.6%

1.2% 9.1%

5.4% 5.4%

0.6% 2.1%

Total

NUTTP: Online Resident Survey

Table 4.4: Other ideas on future uses for the Hunter Street site

Meanwhile both supporters and opponents of the plan wanted to see improved infrastructure/facilities inHunter Street. Opponents again pushed for the return of heavy rail to Hunter Street.

Finally in this section, respondents were asked for their opinion regarding UrbanGrowth NSW’s idea for anEntertainment Precinct in the city’s East End:

Graph 4.3: Attitudes regarding an E

UrbanGrowth NSW’s concept for an entertainment precinct was also enthusiastically received, with 61%supportive against 22% opposed. Once again, those aged under 45were significantly more likely to support the idea. (However aswere no significant differences by gender or respondent place of residence.)

No/no comment

Better facilities/infastructure

Other entertainment/cultural suggestions

Consider future growth

Extend transport connections

Bring back heavy rail

More green/outdoor spaces

Coordinated rail services

No highrises

Other

Other ideas for site

14%

0%

10%

20%

30%

40%

50%

Stronglyopposed

Attitudes regarding an Entertainment Precinct

Mean = 3.65Net Support = +39%

: Online Resident Survey

deas on future uses for the Hunter Street site

Meanwhile both supporters and opponents of the plan wanted to see improved infrastructure/facilities in. Opponents again pushed for the return of heavy rail to Hunter Street.

in this section, respondents were asked for their opinion regarding UrbanGrowth NSW’s idea for anEntertainment Precinct in the city’s East End:

Entertainment Precinct

’s concept for an entertainment precinct was also enthusiastically received, with 61%supportive against 22% opposed. Once again, those aged under 45 and those with dependent childrenwere significantly more likely to support the idea. (However as with the previous twowere no significant differences by gender or respondent place of residence.)

Support Neutral Oppose

48.5% 7.8% 17.7%

Better facilities/infastructure 5.6% 1.0% 1.6%

Other entertainment/cultural suggestions 3.6% 0.4% 1.6%

3.2% .8% 1.4%

Extend transport connections 2.4% .0% 1.4%

1.6% .2% 0.8%

More green/outdoor spaces 0.4% .2% .8%

1.0% .0% .0%

0.0% .2% .0%

3.6% 0.6% 0.8%

Other ideas for siteHunter St

21%17%

8%

supportiveSomewhatsupportive

NeutralSomewhatopposed

Attitudes regarding an Entertainment Precinct(n=1215)

Jetty Research 23

Meanwhile both supporters and opponents of the plan wanted to see improved infrastructure/facilities in. Opponents again pushed for the return of heavy rail to Hunter Street.

in this section, respondents were asked for their opinion regarding UrbanGrowth NSW’s idea for an

’s concept for an entertainment precinct was also enthusiastically received, with 61%and those with dependent children

previous two Outcomes, there

Oppose

17.7% 74.0%

1.6% 8.2%

1.6% 5.6%

1.4% 5.4%

1.4% 3.8%

0.8% 2.6%

1.4%

1.0%

0.2%

0.8% 5.0%

Total

40%

Stronglysupportive

NUTTP: Online Resident Survey

Table 4.5: Reasons to support/oppose

The major reasons provided for support wereentertainment district, and its ability to improve tourism and/or the economy. Opponents disliked specificaspects of the concept, or its location.

Table 4.6: Other ideas on future uses for the entertainment precinct site

Major suggestions included specific entertainment suggestions, or a more general desire for improvedfacilities. Opponents, meanwhile, again made their desire clear for a return of heavy rail to the area.

Support development/project aspects

Diverse entertainment

Oppose project aspects/location

Increase tourism/ economic growth/forward thinking

Promote location/attract people

Not enough transparency/unclear local benefit

More accessability/parking/connectedness

Cater to all ages

Want railway back

Other

Reason/s for opinion

No/no comment

Other entertainment/cultural suggestions

Better facilities/infastructure

Bring back heavy rail

Extend transport connections

Consider future growth

More green/outdoor spaces

No highrises

Coordinated rail services

Other

Other ideas for site

: Online Resident Survey

to support/oppose an entertainment precinct

The major reasons provided for support were general support for development, the desire for a diverseentertainment district, and its ability to improve tourism and/or the economy. Opponents disliked specificaspects of the concept, or its location.

deas on future uses for the entertainment precinct site

Major suggestions included specific entertainment suggestions, or a more general desire for improvedfacilities. Opponents, meanwhile, again made their desire clear for a return of heavy rail to the area.

Support Neutral Oppose

Support development/project aspects 29.4% 0.7% 0.7%

21.9% 1.5% 0.0%

Oppose project aspects/location 3.0% 2.2% 15.2%

Increase tourism/ economic growth/forward thinking 19.7% 0.4% 0.0%

Promote location/attract people 19.3% 0.4% 0.0%

Not enough transparency/unclear local benefit 1.5% 5.2% 8.6%

More accessability/parking/connectedness 4.5% 1.9% 2.6%

5.2% 0.4% 1.5%

0.4% 1.9% 3.7%

0.7% 0.7% 0.4%

Reason/s for opinionEntertainment Precinct

Support Neutral Oppose

49.9% 15.2% 16.8%

Other entertainment/cultural suggestions 5.2% .6% 2.2%

4.8% 0.8% 2.0%

1.8% 0.6% 0.8%

Extend transport connections 1.8% .4% .6%

2.0% .2% .6%

0.8% .2% 1.0%

0.2% .0% .4%

.4% .0% 0.0%

1.2% 0.0% 0.4%

Other ideas for siteEntertainment Precinct

Jetty Research 24

he desire for a diverseentertainment district, and its ability to improve tourism and/or the economy. Opponents disliked specific

Major suggestions included specific entertainment suggestions, or a more general desire for improvedfacilities. Opponents, meanwhile, again made their desire clear for a return of heavy rail to the area.

Oppose

0.7% 30.9%

0.0% 23.4%

15.2% 20.4%

0.0% 20.1%

0.0% 19.7%

8.6% 15.2%

2.6% 8.9%

1.5% 7.1%

3.7% 5.9%

0.4% 1.9%

Entertainment PrecinctTotal

Oppose

16.8% 82.0%

2.2% 8.0%

2.0% 7.6%

0.8% 3.2%

.6% 2.8%

.6% 2.8%

1.0% 2.0%

.4% 0.6%

0.0% .4%

0.4% 1.6%

Entertainment PrecinctTotal

NUTTP: Online Resident Survey

Part 5: Current attitudes towards the Newcastl

The survey continued with a series of eightResidents were asked to rate each statement on astrongly agree. The statements were designed to understandrenewal generally, and the more specific impacts of urban renewal.

KEY FINDINGS

1. In relation to eight attitudinal statements regarding development of the Newcastlecentre, agreement was highest with the statements “the restoration of heritage buildingsand items is very important to me”, “urban renewal can have good outcomes for existingresidents if it is well planned and delivered well” and “urban renewal can improve the aby bringing in more jobs, shops, public facilities and housing”.

2. Agreement was lowest for the statements “apartment living will lower the value ofproperty in surrounding areas”, “any renewal of the city centre will ruin the character ofthe area” and “the city centre is largely fine as is.”

3. Opinions were most mixed in relation to the statement “the current height of commercialand residential buildings in Honeysuckle (8

Graph 5.1 (next page) outlines the level of agreement with each of the eight statementsfrom highest to lowest strong agreement:

(Continued next page…)

: Online Resident Survey

Current attitudes towards the Newcastle city centre

continued with a series of eight attitudinal statements relating to the NewcastleResidents were asked to rate each statement on a five-point Likert scale, from strongly disagree through to

ments were designed to understand respondents’ attitudes towards urbanand the more specific impacts of urban renewal.

In relation to eight attitudinal statements regarding development of the Newcastleagreement was highest with the statements “the restoration of heritage buildings

and items is very important to me”, “urban renewal can have good outcomes for existingresidents if it is well planned and delivered well” and “urban renewal can improve the aby bringing in more jobs, shops, public facilities and housing”.

Agreement was lowest for the statements “apartment living will lower the value ofproperty in surrounding areas”, “any renewal of the city centre will ruin the character of

“the city centre is largely fine as is.”

Opinions were most mixed in relation to the statement “the current height of commercialand residential buildings in Honeysuckle (8-12 storeys) is appropriate for the city centre”.

he level of agreement with each of the eight statementsstrong agreement:

Jetty Research 25

attitudinal statements relating to the Newcastle city centre.from strongly disagree through to’ attitudes towards urban

In relation to eight attitudinal statements regarding development of the Newcastle cityagreement was highest with the statements “the restoration of heritage buildings

and items is very important to me”, “urban renewal can have good outcomes for existingresidents if it is well planned and delivered well” and “urban renewal can improve the area

Agreement was lowest for the statements “apartment living will lower the value ofproperty in surrounding areas”, “any renewal of the city centre will ruin the character of

Opinions were most mixed in relation to the statement “the current height of commercial12 storeys) is appropriate for the city centre”.

he level of agreement with each of the eight statements, which are ranked

NUTTP: Online Resident Survey

Graph 5.1: Attitudinal measures on eight

Strongest agreement came with the statement that “the restoration of heritage buildings and items is veryimportant to me” (82% agree, 7% disagree). This was followed by “urban renewal can have good outcomesfor existing residents if it is planned and delivered well” (85% agrimprove the area by bringing in more jobs, shops, public facilities and housing” (73% agree, 11% disagree).

At the opposite end of the scale, only 7%of property in surrounding suburbs” (against 66% disagreeing) and just 11%“any renewal of the city centre will ruin the character of the area” (vs. 74% disagreeing). Likewise, only 14%agreed that “the city centre is largely fi

The statement for which there was greatest uncertainty was “the current height of buildings in theHoneysuckle area (4-12 storeys) is appropriate for the city centre”. In this instanceagreed with the statement, while 35% disagreed.

Those living in the Newcastle LGA were significantly more likely to agree that “urban renewal can havegood outcomes for existing residents if it is well planned and delivered”, and more likely to disagree that“apartment living will lower the value in surrounding suburbs” and “any renewal of the city centre will ruinthe character of the area”, than those living in neighbouring LGAs.

Apartment living will lower the value of property in surroundingsuburbs

Any renewal of the city centre will ruin the character of the area

The city centre is largely fine as it is

It is not appropriate to build more apartments in the city centre

The current height of commercial and apartment buildings inHoneysuckle (4-12 storeys) is appropriate for the city centre

Urban renewal can improve the area by bringing in more jobs, shops,public facilities and housing

Urban renewal can have good outcomes for existing residents if it isplanned and delivered well

The restoration of heritage buildings and items is very important to me

statements relating to the Newcastle City Centre

Strongly Disagree

: Online Resident Survey

on eight statements relating to Newcastle city centre

came with the statement that “the restoration of heritage buildings and items is veryimportant to me” (82% agree, 7% disagree). This was followed by “urban renewal can have good outcomesfor existing residents if it is planned and delivered well” (85% agree, 8% disagree) and “urban renewal canimprove the area by bringing in more jobs, shops, public facilities and housing” (73% agree, 11% disagree).

At the opposite end of the scale, only 7% of respondents agreed that “apartment living will lower the valueof property in surrounding suburbs” (against 66% disagreeing) and just 11% of respondents“any renewal of the city centre will ruin the character of the area” (vs. 74% disagreeing). Likewise, only 14%agreed that “the city centre is largely fine as it is” with 73% disagreeing.

The statement for which there was greatest uncertainty was “the current height of buildings in the12 storeys) is appropriate for the city centre”. In this instance, 48%

statement, while 35% disagreed.

Those living in the Newcastle LGA were significantly more likely to agree that “urban renewal can havegood outcomes for existing residents if it is well planned and delivered”, and more likely to disagree that

living will lower the value in surrounding suburbs” and “any renewal of the city centre will ruinthe character of the area”, than those living in neighbouring LGAs.

26%

40%

40%

26%

17%

6%

5%

3%

40%

34%

33%

33%

18%

5%

4%

17%

15%

8%

12%

34%

37%

30%

0% 20% 40% 60%

Apartment living will lower the value of property in surrounding

Any renewal of the city centre will ruin the character of the area

The city centre is largely fine as it is

It is not appropriate to build more apartments in the city centre

The current height of commercial and apartment buildings in12 storeys) is appropriate for the city centre

Urban renewal can improve the area by bringing in more jobs, shops,public facilities and housing

Urban renewal can have good outcomes for existing residents if it isplanned and delivered well

The restoration of heritage buildings and items is very important to me

Agreement/disagreement with eightstatements relating to the Newcastle City Centre

(n=1215)

Disagree Neutral Agree Strongly Agree

Jetty Research 26

city centre

came with the statement that “the restoration of heritage buildings and items is veryimportant to me” (82% agree, 7% disagree). This was followed by “urban renewal can have good outcomes

ee, 8% disagree) and “urban renewal canimprove the area by bringing in more jobs, shops, public facilities and housing” (73% agree, 11% disagree).

agreed that “apartment living will lower the valueof respondents agreed that

“any renewal of the city centre will ruin the character of the area” (vs. 74% disagreeing). Likewise, only 14%

The statement for which there was greatest uncertainty was “the current height of buildings in the48% of respondents

Those living in the Newcastle LGA were significantly more likely to agree that “urban renewal can havegood outcomes for existing residents if it is well planned and delivered”, and more likely to disagree that

living will lower the value in surrounding suburbs” and “any renewal of the city centre will ruin

27%

15%

12%

20%

5%

7%

9%

11%

30%

4%

5%

10%

18%

39%

48%

52%

60% 80% 100%

Strongly Agree

NUTTP: Online Resident Survey

Part 6: Other ideas and suggestion

The survey concluded with respondents being asked845 of the 1,215 valid responses took advantage of this opportunity. And as might be expected, there wasan enormous variety of ideas and suggestions in terms of theme, detail and length.

These comments have been supplied separately to UrbanGrowth NSW, so that they can be incorporatedinto the wider planning process.

: Online Resident Survey

Part 6: Other ideas and suggestions

The survey concluded with respondents being asked if they had any final suggestions5 valid responses took advantage of this opportunity. And as might be expected, there was

an enormous variety of ideas and suggestions in terms of theme, detail and length.

s have been supplied separately to UrbanGrowth NSW, so that they can be incorporated

Jetty Research 27

if they had any final suggestions or comments. Some5 valid responses took advantage of this opportunity. And as might be expected, there was

s have been supplied separately to UrbanGrowth NSW, so that they can be incorporated

NUTTP: Online Resident Survey

APPENDIX 1: Online Survey

: Online Resident Survey Jetty Research 28

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NUTTP: Online Resident Survey

Appendix 2: Background materials

(N.B. What follows is the hard copy equivalent of thesurvey. It is provided to enable context for those reading this report who have not otherwise seen theObjectives, Opportunities and Outcomes provided by UrbanGrowth NSW.)

: Online Resident Survey

Appendix 2: Background materials

(N.B. What follows is the hard copy equivalent of the material showed in hot links attached to the onlinesurvey. It is provided to enable context for those reading this report who have not otherwise seen theObjectives, Opportunities and Outcomes provided by UrbanGrowth NSW.)

Jetty Research 36

material showed in hot links attached to the onlinesurvey. It is provided to enable context for those reading this report who have not otherwise seen the

NUTTP: Online Resident Survey: Online Resident Survey Jetty Research 37

NUTTP: Online Resident Survey: Online Resident Survey Jetty Research 38

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